Update: How Revenue Grew By 30% In 2021
This is a follow up story for Ah Real Magic LLC. If you're interested in reading how they got started, published over 4 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
My name is Gary Ferrar and I am a (virtual!) magician and mentalist. It’s still a struggle to write that sentence. Should I remove the parentheses and commit 100%? In this ever-changing market, I’m still not sure. Let me tell you when you’ve spent 10 years as an in-person magician (was there even another kind!?) change is hard. Especially in December, the month in which I’m writing this, where success has always been measured by consecutive nights out in the boozy holiday bustle of New York City.
But it’s only an emotional resistance to change. From a system’s POV, I’m fully committed to high-end, high-quality virtual experiences for the past year and a half and the payoff has been tremendous. In this new world, I’ve accepted only as much in-person work as I needed to keep some material fresh. For December I have turned down almost every in-person request that came in for the holiday season, banking on the demand for virtual corporate entertainment. It was the right decision, allowing for maximum income and efficiency, and bringing in over $100k for the one-month holiday frenzy. And yet, out of uncertainty for the future, and nostalgia, I still can’t fully pull my last toe from the pool I...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
