This Founder Invented A Device To Make Drinking Water Healthier
Hi, my name is Mario Brainovic and I am the CEO of New Earth Technologies, a company that offers the miracle of Aǹalemma water to the world. Aǹalemma is a revolutionary new device/tool that radically changes the state of drinking water.
It powerfully enhances the properties of water by rearranging the H2O molecules into a liquid crystalline structure. That structure, and its stability, have a remarkable influence on all living things.
Due to various environmental reasons, H2O molecules in drinking water behave chaotically and irregularly. Water molecules are crashing into each other constantly. This happens on an atomic level so we are completely unaware of it.
By swirling the Analemma through the water those same H2O molecules start forming a liquid crystalline structure.
They start linking together and behaving harmonically. Through that unique process, water becomes empowered, energized, and alive.
What's your backstory and how did you come up with the idea?
My business experience started 23 years ago when I created an advertising agency and a production house. I loved creating in any way or form so it was an awesome playground. I made very successful campaigns for various brands and all in all it was a very gratifying experience. The company thrived for years. Since I was very passionate about health and wellness I dreamed and meditated on creating a new company that will provide highly efficient and 100 % natural health solutions.
I very vividly remember a meditation where I got blissed out just contemplating and visualizing such an endeavor. A few weeks later I met a guy that worked in the pharma business and had an incredible product but had a very hard time promoting it. His company didn’t do well. I jumped at the opportunity, bought a chunk of the company, and threw myself into it.
In just a couple of months, the company increased its sales by 900% and continued to grow. In the next several years we introduced new products to the market and made a great success at it. After 10 years we decided it was time to sell the company. In a year’s time, we sold it to Walgreens Boots Alliance. After a short while, contemplating my next move, I decided that if I’m going to work again it would have to be something truly special, something that works for the highest good of all, something that produces lasting benefits for the planet, its people, animals, and plants. A couple of months later Dr. Eric Laarakker and Dolf Zantinge, founders and creators of Aǹalemma came into my life and I was hooked. The Aǹalemma project checked all the boxes.
Drinking Aǹalemma water regenerates the biological age of humans up to 12 years in just three months of use. It rejuvenates the entire cellular system from within. As soon as you take a sip of Aǹalemma water it will momentarily have a beneficial effect on your brainwaves. Our double-blind study showed an instant improved connection between the left and the right hemisphere of the brain.
Not a lot of people are aware but 99% of our molecules are water. Since water is a broadband absorber, receiver, and transmitter of frequencies it is no wonder that powerfully charged water can have such a profound influence on our overall health and wellness.
Our research on plants showed an incredible 50% increase in plant vitality when watered with Aǹalemma.
Our research on animals just confirmed all the other results.
When we tried to revive depleted soil (destroyed by pesticides) we found that Aǹalemma water radically revives the microbiome of the soil. The microbiome biodiversity of soil increased by 60%.
Take us through the process of designing, prototyping, and manufacturing your first product.
Aǹalemma is a clear crystal tube filled with what we call the ‘Mother Water.’ It takes one full year for us to create Mother Water. Since water is a broadband absorber and transmitter of frequency, by placing the Mother Water in a crystal vile (which serves as a superconductor) we created a simple, elegant, and extraordinarily powerful tool. When you swirl the Aǹalemma through the water any H2O molecule that comes into proximity to it will start to connect to all the other nearby molecules and create a liquid crystalline form within the water. Then you just need to drink it.
From a purely technological point of view: Aǹalemma consists of a crystal vile, the Mother Water, stainless steel vile holder, and a cap that protects the vile when not in use. When we were considering the whole package, we wanted to create an “Apple iPhone” experience when unboxing. So, we created a beautiful, premium box that holds the Aǹalemma inside, with all the bells and whistles.
From a purely legal perspective, we were considering patenting the technology, but we decided not to go with the process. In this day and age, very large companies intentionally go for patent infringement and then bury you in legal costs and paperwork for years before the process is done. Since it’s rather complicated to create Mother Water, we decided to keep it a secret.
Describe the process of launching the business.
Our launch was very successful. Dolf Zantinge, one of our founders, did a podcast with a well-known doctor and explained the technology and its benefits. Since the audience was rather familiar with the concept of coherent water the sales results were great.
Very soon after the initial launch, we realized that we need an advertising strategy that will enable a thorough explanation of the product and its benefits, not just “ads”, because people, in general, aren’t familiar with the extraordinary health and wellness effects of coherent water. I’ve tried every advertising avenue there is to test the effectiveness and conversion rates. As expected, niche audiences reacted much better than regular ones.
If you are purpose-oriented if your ideas help people in a real way the universe itself will back you up. Then your ideas become unstoppable.
Since launch, what has worked to attract and retain customers?
We decided to heavily focus on podcast and affiliate advertising because it allowed more time to explain our technology. Once people understand the incredible benefits of Aǹalemma, the purchase decision becomes natural. Podcasts usually last between half an hour and an hour and a half which gives us enough space to go into details.
Podcasts on our website.
Other than the podcast and YouTube collaborations we dove into influencer marketing, social media advertising, google ads, paid and earned PR, and several TV segments. We had good results with social media re-marketing. People in the re-marketing pool are already aquatinted with the product so It’s just a matter of reminding them of the product and presenting them with something they haven’t heard yet.
How are you doing today and what does the future look like?
We’re doing great! Numbers are good and we continue to grow. Now it’s just about scaling.
Our overall conversion rate is over 4%. Our podcasts have anywhere between 3 and 9% conversion rates, so we’re happy. We’re investing heavily in the science which brings new claims and potential new avenues.
We are now developing agriculture applications because our water has a profound influence on plants’ vitality, strength, resistance to stress, and yield. So that’s a whole new avenue we’re about to enter into. We’re opening new markets and entering into partnerships with new distributors.
Our goal is to make all bodies of water on this planet coherent. It’s not a great business model, because we wouldn’t have anything more to sell, but all living things would thrive and that’s our mission statement. But to reach that goal we still have a lot of work.
Through starting the business, have you learned anything particularly helpful or advantageous?
It’s very important to know your potential buyers. If you know who your true audience is, you can focus on them in the right way. This helped me create stable steps in expanding my reach.
Every product has a niche market and that’s the best place to start. Partnering up with the right people was crucial for me. There was a lot of trial and error, but after a while, things started to emerge. It’s important to be intuitive about it, to quickly realize where you’re wasting money. That goes for pretty much anything company-related, not just advertising.
What platform/tools do you use for your business?
I’m using HubSpot for newsletters and email marketing, I have more than several plugins that I use to track sales and run affiliate programs. I used the GRIN influencer platform, I’m currently on the CJ affiliate network and I’m using a separate company for publisher acquisition. I’m using a 3PL warehouse which is integrated with my website so all the sales and deliveries go seamlessly. I’m using GoAnswer customer service for all incoming buyer questions.
What have been the most influential books, podcasts, or other resources?
There are a lot of books that gave me a direction in life. I will name just a couple of them: Autobiography of a Yogi by Paramahansa Yogananda, Conversations with God books by Neale Donald Walsch, Falling into Grace by Adyashanti, Loving what is by Byron Katie and New Earth by Eckhart Tolle.
Podcasts and YouTubes I love: Human Upgrade by Dave Asprey, Aubrey Marcus, Gregg Braden, and Dr. Joe Dispenza.
Everyone came to this planet with something to give not take. If you tune into that you will live your greatest life. These books bring you closer to who you are, that’s why I love them.
Advice for other entrepreneurs who want to get started or are just starting out?
A lot of people are only money oriented. In that way, their ideas have very little power. If you are purpose-oriented if your ideas help people in a real way the universe itself will back you up. Then your ideas become unstoppable. If you think in terms of how I can help, how I can serve, how I can contribute in a real way, the right kind of inspiration will hit you. If you’re working for something bigger than yourself it will be very hard for you to give up. If you don’t give up, you end up at the finish line.
Are you looking to hire for certain positions right now?
I don’t have regular positions open but I’m always open to people with a vision. If someone can bring real results I offer a percentage of sales option to them. If they do good, they earn well. I love entrepreneurial people. Those are the people that make things happen. I’m like that.
Where can we go to learn more?
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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