How I Bootstrapped 6-Figure E-commerce Brand in Year 1 Business With Zero Ad Spend

Connor Meakin

•

Updated: May 18th, 2023

At Starter Story, we find and catalogue business case studies from all over the internet, for you! This case study was not conducted by Starter Story, but it has been verified by our team. You can check out the full story here.

Connor Meakin is the founder of Bluebird Provisions, a bone broth company founded in 2019. He was a competitive runner before but his running career ended after a foot injury.
The idea for this business came during the time when Connor was looking for unorthodox ways to heal from his injury.
As consuming bone broth helped him recover from his injury quicker, he wanted to share the goodness of this magic potion with the world.
He bootstrapped this organic bone broth brand and turned this into a six-figure business with zero ad spend in the first year.

Read the full story or listen to his full podcast on sidehustlenation.com ➜