Passing $5 Million Revenue as a CPG and D2C Startup with NO Investors - Brian Johnson (Well Told)

Updated: November 19th, 2023

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Brian Johnson founded Well Told Design, which makes one-of-a-kind, intensely personalized gifts and products that share your story and motivate you to live a memorable life.

The founder started selling his products online under the name Uncommon Green due to his early interests in user-centered design and environmentally friendly manufacturing.

Brian combines his profession and passions to create a company named on the Inc. 5000 list of America's fastest-growing private companies for the second year in a row.

The retail company with its headquarters in Exeter came in fifth in New Hampshire and 90th overall.

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