1,000+ Catchy Storage Locker Business Names

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Updated: March 21st, 2025

So, you've come up with the perfect storage locker business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your storage locker business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best storage locker business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your storage locker business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Storage Locker Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of storage locker business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy storage locker business name ideas

Just 4U Storage Place
Store Right Here
Islander Storage Locker
Mr. Storage Keeper
Your Space Storage Locker
Steel Safe Locker
Silver Line Locker
Combo Wave Storage Locker
Up Safety Storage
Call Out Storage
Cubicle Storage Locker
Simply Store Here
5-Star Thing Storage
Lock n Keep
Tempo Storage Locker
Perfectly Stuff Space
Metro Space Storage
Open Space Storage
Thing Space Locker
Stuff Space Locker
Elite Haven Storage
Privacy Zone Locker
Cornerstone Storage Locker
Fitly Space Storage
Best Choice Storage Locker
Ur Only Access Storage
Mr. White Storage Locker
Frame Space Storage Locker
SafeSky Storage Locker
Trust Space Storage
Locket Space Storage
Fit-Locked Storage Locker
Travelers' BFF Storage Locker
Big Fit Storage
Stuff Friendly Storage
Unique Space Locker
Eazy Spree Storage Locker
Abuelo's Storage Locker
CEO Life Locker
Classic Key Locker
Pro Protect Locker
Blackbird Locker
Viking Storage Locker
24 Turnaround Locker
Bliss Locker Storage
Eagle Eye Storage Locker
Smart Max Storage
West Avenue Storage Locker
Downtown Storage Locker
Mr. Zee Storage Locker
World Zone Storage
Space Tower Storage Locker
Affor Fam Locker
Traveler's Affordable Locker
Island Mini Storage Locker
Commercial Mini Locker
Light House Storage
Mini Stuff Apartment Locker
Alpha Safer Locker
EquiCircle Locker
Budgetarian Storage Locker
Stuff Quest Locker
Trusties Storage Locker
Pro Client Locker
Intersafety Locker
Golden Key Locker
Zippy Locker
Layered Box Locker
Arrow Max Locker
Strongbox Storage Locker
Safe Standard Locker
Urban Safe Locker
Travelers Safe Locker
Hunters Storage Locker
Stuff Haven Locker
Narrow Cupboard Group
Mesh Co
Ready Cupboard
Main
Dashboard Basement
Based
The Convenient
Unlocked
Medical Lockbox Place
Linkage Collective
Convenient Cupboard Co
Secondary Storeroom
Miscarriage Storage
ExtraLocker
Dresser Trading Co
Sized Lockbox Co
Boring Storage
Storing Group
Auxiliary Cache Co
Basement Group
The Operated Basement
FrontLocker
Adequate Dresser Co
Locked Lunchroom
Colledge Storage
Magnetic Archiving
Volatile Storehouse Collective
Cache Co
Stable Disk Trading Co
Sufficient Disk Spot
Chain Dresser
Dry Desk Spot
Archival
The Random Storing
Green
Mesh Collective
Memory Place
ExternalStorage
Temporary
Locked Storage Locker Trading Co
SecureStorage
Clobber Locker
Operated
Stored Collective
Sufficient Shelving
Refrigerated
The Sufficient
The Easy Store
The Intermediate
The Main

Creative storage locker business name ideas

Local Disk
Sized Lockbox Co
Warehouse Place
LongerStorage
Homage Storage
Subsequent Storehouse
Lockbox Co
The Secret Cabinet
The Thermal Entrepot
Sufficient Memory Board Pro
The Online Depot
Linkage Co
Convenient Cupboard Co
Frozen
TallLocker
Longterm Disk
The Bottom
Little Linen Closet
Saltwater Locker
The Site Cache
The Prolonged
Safe Footlocker
Stored Pro
Taurus Storage
Compact Storehouse
Orach Storage
Interlinked Pro
PrivateLocker
Site Space
The Cold Dresser
Messy
Storehouse Group
Mesh Group
The Upright
Nearest Cabinet Spot
The Key
InternalStorage
The Improper
Secure Dresser Spot
The Cold Desk
Coal Storage Locker
The Limited Depot
Daughter Locker
Length Lunchroom
Secondary Cache Pro
Storage Locker Pro
Boring Storage
The Frozen
Term Stored Pro
The Magnetic
Convenient
Thermal Storehouse
Interlinked Trading Co
Medical Lockbox Place
Cordage Storage
Storage Locker Group
Desk Co
Messy Cabinet Co
Seasonal Shelf
Honor Locker
The Nearby Storage Locker
SizedLocker
Controlled
The Persistent Storehouse
Interlace Co
Disparage Storage
Empty
Entrepot Pro
The Intermediate
Secondary Stored
Wrong Warehouse
Plotter Locker
Little Laundry
Footlocker Trading Co
Little Lockbox
Luggage Loading Dock
Sufficient Shelving
Lockbox Trading Co
Extra Dresser
Memory Collective
Easy Depot
Archiving Group
The Mass
The Front Cubicle
Mortgage Storage
Bread
Miscarriage Storage
The Aft Closet
DigitalLocker
The Aft
Bulk Store Pro
Length Lair
Big
The Hand
Sail
EasyStorage
FrozenStorage
The Dry
Dutch courage Storage
The Permanent Storehouse
The Main
Dynamic Store Co
Luggage
Central Store Pro
Chopper Locker
Huge
Cottage Storage
Secondary Stowage
Krijnse Storage Locker
SiteStorage
Secure Storing
The Luggage Cabinet
The Gray
Operated Desk Spot
GreenLocker
Cupboard Collective
The Virtual Cache
Secondary Safekeeping
SubsequentStorage
Refrigerated
Safe Safekeeping
Disk Place
PhysicalStorage
The Subsequent Depot
The Interim Storing

Learn more about starting a storage locker business:

Where to start?

-> How much does it cost to start a storage locker business?
-> Pros and cons of a storage locker business

Need inspiration?

-> Other storage locker business success stories
-> Marketing ideas for a storage locker business
-> Storage locker business slogans

Other resources

-> Storage locker business tips

Funny Storage Locker Business Names

Large Locker Room
Wet Warehouse Pro
Large Lockup
The Optical
The Interim Storing
Archival
ControlledStorage
Seasonal Stored Collective
Safe Disk Place
KeyLocker
The Large
Bobber Locker
The Temperature Memory Board
Automatic
ThermalStorage
Extended Cache
Subsequent Storehouse
Bread Footlocker
Extra Dresser
Thermal Storehouse
Sufficient Shelf
Convenient Cupboard Co
Deck Cabinet Trading Co
Interfacing Place
Interlace Collective
Storing Place
Cotter Locker
Individual
The Old
Forward Cubicle
The Based
Big
Chain Dresser
Stern Warehouse Collective
Limited Disk
Fodder Locker
The Stern
Mass Disk Co
The Long Stored
Length Lectern
Private Storage Locker Spot
The Deck Cabinet
Safe
Safe Stowage
Compact Archiving Place
Luggage Lunchbox
Locked Lair
The Aft Closet
Cabinet Pro
Electronic Cache Group
Dresser Place
The Luggage Cubicle
Bordage Storage
The Key Desk
Site Space
Foot Warehouse Collective
Holler Locker
Tiny Desk Co
Proper Locker
SecretLocker
Peerage Storage
The Permanent Storehouse
Copper Locker
The Luggage Cabinet
Linkage Collective
Personal
Safe Cache Co
Large
Dashboard Basement
Controlled Archiving
Clobber Locker
InternalStorage
Ready
Sufficient Store Trading Co
Magnetic Archiving
KrijnseLocker
The Operated Storage Locker
BasedStorage
Frozen Depot
Bread
The Less Storehouse
The Length
Wooden Desk
Bulk Storehouse Group
The Improper
Knowledge Storage
StarboardLocker
DashboardLocker
Lockert Locker
Secondary Storeroom
The Nearest
Vacant Cupboard
DoubleLocker
ChainLocker
Desk Co
Dynamic Cache
Length Loading Dock
LongStorage
The Proper Storehouse
Cupboard Spot
Optical Store Group
Secure Stored
Rear Dresser Place
Florence Storage
ElectronicStorage
The Access
Improper Locker
The Working
Locked Locker Room
Memory Pro
Mortgage Storage
Safe Archiving
Bulk Depot
Locked Local
The Excessive Entrepot
Key Cupboard
Interim Memory Board Place
Little Lunchroom
Little Lockbox
Temporary
WorkingStorage
Seasonal Store
Persistent Archiving
Luggage Local
Basement Group

Cool storage locker business name ideas

The External
The Available
Upright Storage Locker Co
Secondary Cache Pro
Top Footlocker
The Optical
Internal Storing Pro
The Personal
The Rear
Large Lair
Entrepot Place
Extended Storing
ClosedLocker
AdequateStorage
Large Cabinet Group
Main Archiving Co
Sufficient Storeroom
Dresser Spot
Knowledge Storage
Interlinked Co
Bulk
Special Lockbox Group
Exploring Storage
Cache Place
Storage Locker Spot
Seasonal Stowage
Starboard
WetLocker
Extra Archiving Spot
Secondary Stored
The Optical Entrepot
Own Dresser Trading Co
AvailableStorage
Big
Interface Co
Secure Dresser Spot
BulkStorage
Dry Lockbox Group
Adjacent
SizedLocker
The Longer
TemperatureStorage
Proper Locker
Stern Warehouse Collective
Warehouse Trading Co
Smaller Locker
Extra Dresser
The Empty
Seasonal Store
Term Stored Pro
The Random Storing
Chopper Locker
Closed Desk
Personal Cupboard
Sea otter Locker
Site Shelving
Sized Lockbox Co
Little Linen Closet
OverheadLocker
Locking Collective
Blister copper Locker
The Additional
Own
Dynamic Cache
Cubicle Spot
Permanent
Chain Dresser
Key Cupboard
ElectronicStorage
Private
Archiving Trading Co
Dynamic Stored Spot
Disk Pro
Huge
Permanent Cache Trading Co
Prolonged
Large Laundry
Basement Place
The Excessive Entrepot
Safe Cache Co
Interface Group
The Proper
Secondary Safekeeping
Bread Warehouse Place
Storage Locker Pro
Propper Locker
Adequate Dresser Co
Depot Group
Locked Local
The Proper Storehouse
Nearest Cabinet Spot
Additional
Improper Locker
The Safe Cabinet
The Chain Closet
Baby carriage Storage
Ready
The Bread Lockbox
Little Linen Closet
Torrid Storage
Bulk Memory Board Group
Lock Collective
The Locked
Memory Co
The Online
Seasonal Stored
Disk Group
Mesh Collective
Thermal Storing Trading Co
Little Lockbox
The Site Cache
Wrong Closet Spot
Extra
Controlled Archiving
The Easy Entrepot
The Luggage Cabinet
Site Memory Board Group
The Less Storehouse
The Narrow Basement
The Cold Dresser
The Krijnse
Sufficient Stored
Maximum
Dissolution of marriage Storage
Bread Cubicle Trading Co

Unique storage locker business name ideas

SpecialLocker
The Permanent Cache
Excessive Store Collective
Proctor Locker
Closet Place
The Interim
The Interim Storing
Lockbox Co
Bottom
LongStorage
The Small Warehouse
Storing Group
Convenient Cupboard Co
Easy Depot
Entrepot Pro
Stored Trading Co
Honor Locker
Large Lunchroom
LengthLocker
Adequate Cupboard Group
Tiny Cabinet Collective
SecretLocker
BreadLocker
Access
Green
Storehouse Trading Co
Disk Co
The Available Entrepot
The Luggage Cubicle
External Memory Board
The Controlled Disk
Foot
Tiny Desk Co
The Liquid
Interlinked Pro
Desk Collective
The Ready Footlocker
Main Depot
Bobber Locker
The Double Footlocker
Stable Stockpile
The Luggage
Interlinked Trading Co
Slobber Locker
Underground Depot Group
Store Collective
Locking Co
Daughter Locker
Cupboard Place
VirtualStorage
Secure Storing
ConvenientLocker
The Digital
LuggageLocker
The Persistent Storehouse
Large Loading Dock
The Term
Storage Locker Group
Thermal Memory Board Trading Co
Dresser Trading Co
The Stable
IndividualLocker
Cabinet Group
Secret Footlocker Spot
The Bulk Stored
AdequateLocker
Closet Spot
The Gray
Unlocked Cubicle Pro
Archival
The Easy
Luggage Laundry
Bulk Store Pro
The Virtual
Aft Cabinet
The Operated
Key Storage Locker Place
Improper
DigitalLocker
SafeLocker
Subsequent Storeroom
Forrest Storage
Wooden Desk
Cache Co
Volatile Storehouse Collective
NearestLocker
Convenient Stored Trading Co
Digital
Tall
Dark Warehouse
Enough Storing
Electronic
Store Trading Co
Cache Collective
Sufficient Memory Board Pro
Front
Longterm Depot Trading Co
The Efficient
Logger Locker
Meat Dresser Collective
The Local
Adequate
Rear Dresser Place
Morris Storage
The Starboard
Dollar Locker
The Improper
Bordage Storage
ExcessiveStorage
Mortgage Storage
Sverige Storage
Storehouse Co
The Extra
PersistentStorage
FootLocker
Locked Basement Collective
Horace Storage
Separate
EasyStorage
Large Local
Safe Stockpile
TermStorage
Stable Stowage
Compact Archiving
The Closed

Cute storage locker business name ideas

Bulk Depot
Primary Stored Trading Co
Basement Collective
Copper Locker
Optical Store Group
Plotter Locker
Line Depot Pro
Wattage Storage
Footlocker Place
Secure
Archiving Pro
Foreign Storage
Personal
The Efficient Cache
Large Lockbox
Permanent Storehouse Group
Magnetic Memory Board
Locked Loading Dock
Longer
Secret
Site Storing Place
Stored Group
The Vacant
Safe Storing
InternalStorage
Dockers Locker
Private Cupboard Place
Cold
Ready Cabinet Spot
The Auxiliary
Entrepot Collective
Safe Stowage
Length Locker Room
Mesh Place
Term Store
The Foot
The Stern
Limited Disk
Little Local
The Little
The Special Storage Locker
The Dark
Stable Disk Trading Co
Potter Locker
Luggage Lockup
Private Storage Locker Spot
Site Space
External Memory Board Pro
Storing Place
Stored Place
Frozen Depot
Liquid
Interface Pro
Narrow Cabinet Group
Permanent Disk
ImproperStorage
AfterLocker
Unlocked Closet
Old Cupboard Group
Store Pro
Mass
Foot Basement
Thermal Storehouse
OpticalStorage
Safe Safekeeping
Little Lunchroom
Popper Locker
Archiving Place
The Line Store
ColdLocker
Refrigerated
Temporary Depot
The Hand
Interlace Group
Sufficient
Length Local
Seasonal Stored Collective
Awkward Locker
Individual Footlocker Group
Lockert Locker
The Double Cupboard
ControlledStorage
Longterm Store
Krijnse
DoubleLocker
SubsequentStorage
Messy
Length Lunchbox
Taurus Storage
Interfacing Collective
ProperStorage
Forest Storage
Huge Cupboard Place
Memory Spot
The Own Cabinet
Georgia Storage
The Operated Storage Locker
Locked Lunchroom
Deck
Remarriage Storage
Porous Storage
Cabinet Place
Wet Cabinet Pro
Interconnecting Pro
Memory Board Pro
Liquid Store Spot
Safe Lockbox
Interconnecting Co
Maximum Depot
Key Desk Co
Arrearage Storage
The Overhead Footlocker
The Dry Closet
Compact Storehouse
Little Lunchbox
Luggage Locker Room
Sail
Memory Collective
Interconnecting Place
Large Locker Room
Medical Lockbox Place
Automatic
Extended Cache
Big Desk Trading Co
Prosper Locker

Clever storage locker business name ideas

Interface Trading Co
The Double Lockbox
Temperature
The Secret
The Secure
Messy Cubicle Group
KrijnseLocker
Site
SailLocker
PrivateLocker
Clobber Locker
Boring Storage
Stored Co
Working
College Storage
Digital Store Collective
Imprimatur Locker
Stable Storing
Seasonal Memory Collective
Secondary Space
Primary Storehouse Collective
Bulk Storehouse Group
CoalLocker
Taller Locker
Cannon fodder Locker
Stock car Locker
Storing Storage
Storehouse Group
LimitedStorage
The Cool Archiving
Courage Storage
Local Disk
Cottage Storage
Central Store Trading Co
Foot Cabinet
The Overhead Cupboard
The Open
The Line
The Maximum Disk
Interlinked Collective
Chain Basement Group
Stern
Stored Pro
Dashboard Basement
The Automatic Lockbox
WoodenLocker
Ready Storage Locker
Primary Store Pro
Sufficient Memory Board Place
Length
PhysicalStorage
Talkers Locker
The Additional Storehouse
Warehouse Pro
Primary Stored
Horrid Storage
Subsequent Store
Conquer Locker
Optical
The Long Storing
Stored Spot
The Adequate
Warehouse Place
The Working
Subsequent Stored
Lockbox Collective
The Intermediate Stored
The Use
The Safe Memory
The Magnetic
Special
Controlled Disk Group
The Secondary
Linkage Place
ThermalStorage
Linkage Trading Co
The Subsequent Depot
The Easy Store
Temporary
Horus Storage
Subsequent
Ottar Locker
The Large Basement
FrozenLocker
The Sufficient
Secondary Stowage
Locked Lockup
The Deck Cabinet
Meat
Wooden Storage Locker
Torrance Storage
Tallage Storage
RefrigeratedStorage
TemporaryStorage
The Mass
Seasonal Stockpile
The Nearest Cabinet
Store Group
Cupboard Spot
Saltwater Locker
The Maximum
DryStorage
Next Storage Locker
Safe
Sufficient Shelf
Overhead Cupboard Place
Forward Cubicle
Unlocked
Central Store Pro
Footlocker Trading Co
Open
Sail Lockbox
Desk Co
Forward
Memory Board Co
Nearest Warehouse Place
Interlace Co
Linkage Collective
Wooden
Controlled
Empty Cupboard Spot
Separate Footlocker Pro
Sufficient Shelving
Interfacing Group
Interconnecting Collective

Best storage locker business name ideas

Topper Locker
Hand Basement Place
ConvenientStorage
EfficientStorage
Secondary Storehouse
Tiny Cubicle Pro
The Term Cache
The Prolonged
Little Laundry
Narrow Cabinet Collective
Length Linen Closet
Carriage Storage
Jogger Locker
Length Cabinet Pro
Big Desk Collective
Little Lectern
The Length
Dry Stored Pro
Footlocker Collective
Fodder Locker
Digital Depot Trading Co
Locked Lair
DashboardLocker
The Refrigerated
Length Lair
Virtual Storehouse
Moral Storage
Internal
Working Memory
The Old
The Operated Warehouse
Luggage Lair
StableStorage
The Aft
Safe Stored
Wooden Closet Spot
Interim Storing Place
Dark Desk Group
Enough Storehouse
Florence Storage
Storing Co
LongerStorage
Large Lockup
MedicalLocker
Refrigerated Archiving
InterimStorage
The Line Storehouse
Magnetic
Enough Archiving Trading Co
The Cold
Secondary Storeroom
The Site
Large Lunchbox
Seasonal
Green Cubicle Group
Cupboard Pro
Empty
The Thermal Entrepot
Pouring Storage
Interlinked Group
Longterm Disk
AftLocker
The Long Stored
Less
FrozenStorage
ProlongedStorage
Entrepot Spot
Secure Stowage
Closet Co
Store Co
Foot Warehouse Collective
AdjacentLocker
Safe Shelf
Prolonged Stored Co
Medical
The Subsequent
Safe Cabinet Trading Co
The Convenient
Key Footlocker
Large Footlocker
The Volatile
ReadyLocker
The Based
Orache Storage
Based
Safe Archiving
Primary Store
Stable
Homage Storage
The Bread
CompactStorage
Storing Pro
Small
Key Lockbox Pro
Coal Storage Locker
Bulk Store Place
Luggage Cabinet Co
Line
Secure Stored
NarrowLocker
Main
The Persistent Cache
The Next
The Central
The Prolonged Storing
The Secret Cabinet
Memory Group
Extended
Huge Cabinet
Blogger Locker
The Automatic
The Aft Closet
The Virtual Cache
Lager Locker
MeatLocker
Subsequent Storehouse
Warring Storage
Secondary Depot
Luggage Loading Dock
Depot Collective
Interim Memory Board Place
Disk Trading Co
IntermediateStorage
The Nearby Storage Locker
Doctor Locker

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Storage Locker Business:

Simple is always better

This means a few different things. Your storage locker business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your storage locker business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Storage Locker Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile