1,000+ Catchy Standing Desk Company Names

Updated: April 14th, 2025

So, you've come up with the perfect standing desk company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your standing desk company stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best standing desk company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your standing desk company.

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Standing Desk Company Name Generator

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Ideas

Catchy standing desk company name ideas

  • RigidStand
  • Laban Table
  • Legged
  • ModerateStand
  • Flat Lectern
  • The Empty Hold Over
  • Gallant
  • Set Back Trading Co
  • RotaryTable
  • The Stronger Stall
  • Mesa Pro
  • The Aggressive
  • Dense
  • Large Shelve Spot
  • Official Bear Place
  • Vacant Table
  • The Double
  • Rigid Rack Collective
  • The Big
  • HeavyDesk
  • Kiosk Place
  • The Topped Tabular Array
  • Newsroom Trading Co
  • Lectern Group
  • Put Over Place
  • Double Locker Spot
  • Portable Receptionist Co
  • Large Board Spot
  • Night
  • The Heavy Drawer
  • The Firmer
  • The United
  • Shaped Office Collective
  • Defensive
  • Principled Abide
  • Huge Room
  • The Rough Tabular Array
  • Successful Subscribe
  • The Rental Kiosk
  • The Rickety
  • Natal Table
  • Pedestal Collective
  • The Noble Stall
  • Earlier Resist Co
  • Nearby
  • Horizontal Remit Place
  • DecisiveStand
  • Slack Group
  • Dressing Set Back
  • Own Cubicle Collective
  • Genealogical
  • Presidential Office
  • Tiny
  • Tabular Array Trading Co
  • Mixed Pedestal Spot
  • Tolerate Co
  • Circular Remit
  • Wide Table
  • Neutral Resist Spot
  • Handsome Drawer
  • Clear Rack Spot
  • Tolerate Pro
  • Betrayal Table
  • Office Collective
  • Time Tuck
  • Broad Carrel
  • The Night
  • The Front Kiosk
  • The Aged Endure
  • GoodStanding
  • Cubicle Pro
  • The Clear Resist
  • The Flat
  • MakeshiftDesk
  • Carrel Pro
  • Topped Postpone
  • Vigorous Stall Co
  • Drawer Spot
  • Locker Co
  • The Plain Lectern
  • The Tiny Room
  • The Broad
  • The Vacant
  • EthicalStanding
  • Times tables Table
  • Carved Office Spot
  • Rack Co
  • Radle Table
  • Own Lectern Group
  • The Carved Kiosk
  • Long Mesa Place
  • Successful Stall
  • Huge
  • Royal
  • EmptyTable
  • Put Over Spot
  • Kiosk Spot
  • Unequivocal Bear Group
  • The Small Drawer
  • Rack Pro
  • Abide Place
  • The Littered Lectern
  • LittleDesk
  • Finagle Table
  • Topped Tabulations
  • Strong Standstill
  • Naval Table
  • CircularDesk
  • Main Receptionist Trading Co
  • Routing Remit Group
  • Central Table Co
  • Successful Sales Booth
  • LittleTable
  • Principled Bandstand
  • Bold
  • Extreme Suffer Trading Co
  • Concierge Cubicle
  • Staple Table
  • Topped Tuck
  • Separate Shelve Spot
  • Brown Locker Place
  • The Comparative Put Off
  • Small Kiosk Collective
  • Top Tabletop
  • Temporary
  • OpenStand
  • Ornate Drawer Spot
  • Receptionist
  • IndependentStand
  • Strong Abide Trading Co
  • Postnatal Table
  • Tall
  • MainDesk
  • Shaped Receptionist Trading Co
  • Dressing Defer
  • The Stronger
  • Bandstand Trading Co

Creative standing desk company name ideas

  • Heavy
  • Bare Drawer Trading Co
  • Support Co
  • Breakfast Set Back
  • Brandon Standing
  • The Corresponding Remit
  • Postpone Group
  • The Folding Shelve
  • Central Locker
  • Periodic Hold Over Collective
  • The Ditch
  • Front
  • Inner
  • Rickety
  • Set Back Place
  • Tolerate Co
  • GallantStand
  • BrownDesk
  • NearbyDesk
  • Rammed Stand
  • PongTable
  • Square Shelve Spot
  • Massive Cubicle Group
  • The Aged
  • LittleDesk
  • The Wide
  • Dog Bandstand Co
  • Cubicle Co
  • CompleteTable
  • The Successful
  • TableDesk
  • The Big
  • Editorial Receptionist Trading Co
  • The Moral
  • The Outer Put Off
  • Next Tabular Array Group
  • Wooden Tolerate Co
  • Legged
  • CircularDesk
  • Noble Suffer Group
  • The Wooden
  • Put Over Trading Co
  • The Clear Resist
  • Resist Group
  • Times tables Table
  • Table Room Group
  • Kiosk Trading Co
  • Firm Stall Trading Co
  • The Front Kiosk
  • The Untidy
  • The Tiny Room
  • Writing Mesa Group
  • Strong Sit
  • MakeshiftDesk
  • Cubicle Collective
  • Long Shelve
  • The Desperate Resist
  • Room Trading Co
  • The Open
  • Old Abide
  • Square Tabular Array
  • The Editorial
  • The Big Locker
  • Thick
  • Clear Support
  • HolyTable
  • Endure Co
  • Above Defer Collective
  • Fashioned Receptionist Group
  • The Pong
  • Portable Newsroom Trading Co
  • The Plain Put Over
  • WoodenTable
  • NobleStand
  • The Presidential Drawer
  • Opposite Bear Place
  • The Heroic
  • FirmStand
  • Stronger Sit
  • Topped Tuck
  • Topped Tabular
  • Littered Drawer
  • Brown Lectern Collective
  • Resist Spot
  • Complete
  • Top Newsroom Collective
  • BatteredDesk
  • The Rental
  • Spanish Carrel Place
  • The Complete Tabular Array
  • The Topped Tabular Array
  • Norway maple Table
  • Tidy
  • The Littered Lectern
  • Gray Office Spot
  • Set Back Spot
  • Tolerate Place
  • Makeshift Newsroom Group
  • Endure Group
  • The Resolute Bear
  • Huge Locker Pro
  • Stabled Table
  • Neat Office
  • The Night
  • Above Hold Over Spot
  • PureStand
  • Temporary
  • Carved
  • Battered Cubicle
  • Consistent
  • The Chronological
  • The Public Support
  • Top Set Back
  • The Portable
  • The Rigid
  • The Rental Kiosk
  • The Independent
  • Put Off Spot
  • The Flat
  • Bare Hold Over
  • Carrel Collective
  • TopTable
  • Battered
  • Support Trading Co
  • EmptyTable
  • Tabled Table
  • Decisive Tolerate Co
  • Official Support Co
  • Spanish Table
  • Nearest
  • LongTable
  • The Inner
  • LowTable
  • The Firmer
  • Topped Postpone
  • The Empty Tabular Array
  • Rental Receptionist

Learn more about starting a standing desk company:

Where to start?

-> Standing desk company plan
-> How to finance a standing desk company?
-> How much does it cost to start a standing desk company?
-> Pros and cons of a standing desk company

Need inspiration?

-> Other standing desk company success stories
-> Marketing ideas for a standing desk company

Other resources

-> Profitability of a standing desk company
-> Standing desk company tips

Funny Standing Desk Company Names

  • Table Place
  • Stronger Stance
  • Dressing
  • Topped
  • Endure Co
  • Scholastic Stature
  • Beautiful Cubicle
  • Portable Receptionist Co
  • Hold Over Co
  • Breakfast Mesa
  • Vagal Table
  • Folding Mesa Trading Co
  • Low Defer Pro
  • Writing Lectern Trading Co
  • DetailedTable
  • ScarredDesk
  • Double Dresser
  • The Class
  • Subjoined
  • Circular Remit
  • Aged
  • Wooden Locker
  • The Enormous Carrel
  • Holy Put Over
  • Crowded Table Co
  • Tabled Table
  • Put Over Place
  • Kiosk Trading Co
  • RelativeStanding
  • Hazel Table
  • Topped Hold Over Co
  • The Rental
  • CorrespondingTable
  • Circular Mesa Co
  • Earlier Resist Co
  • Strong Standstill
  • Sacred Table Co
  • Postpone Trading Co
  • Double Dispatch
  • Green Put Off Place
  • Tiny Tuck
  • The Detailed
  • Put Off Co
  • The Legged Set Back
  • The Editorial
  • PongTable
  • Handsome Drawer
  • OwnDesk
  • LongTable
  • Gallant
  • The Noble
  • Top Tuck
  • Strong Stomach
  • Bagel Table
  • The Broad
  • The Little
  • Clear Rack Spot
  • The Militant Endure
  • SubjoinedTable
  • The Untidy
  • The Thick
  • Top Postpone
  • Breakfast Board Spot
  • Thick Bandstand Co
  • Chronological Postpone Group
  • Stronger Stall
  • Own Cubicle Collective
  • Kiosk Spot
  • Periodic
  • Folding Defer Place
  • Scientific Stay
  • LargeDesk
  • Drawer Group
  • United
  • PublicStand
  • The Portable
  • The Heroic
  • Moderate
  • Courageous
  • Rack Group
  • Tough Support Place
  • Large
  • Night
  • The Moral
  • Suffer Spot
  • Cramping Standing
  • Battered
  • The Comparative Put Off
  • Ugandan Standing
  • Horizontal Remit Place
  • Last Abide
  • PrincipledStand
  • Room Spot
  • Final Tolerate
  • The Decisive Rack
  • Narrow Defer Collective
  • The Way
  • Tall Abide Spot
  • The Time Put Over
  • BeautifulDesk
  • The Firmer
  • Circular Put Over
  • Double Drawer
  • Empty
  • Strong Stand Up
  • Neonatal Table
  • Oversized
  • EconomicStanding
  • InternationalStanding
  • Defer Collective
  • The Rosewood
  • HolyTable
  • Positive
  • Suffer Group
  • Silver maple Table
  • Next Defer Pro
  • The Sacred
  • Wooden Table
  • The Militant
  • Playful Table
  • The Clean
  • The Green
  • The Aged
  • RoyalTable
  • The Unequivocal
  • Spanish Lectern Co
  • Moral
  • Board Trading Co
  • The Chronological
  • The Final
  • Red maple Table
  • Routing Remit Group
  • The Aggressive
  • The Dense Suffer
  • The Folding
  • TinyTable
  • The Consistent Resist

Cool standing desk company name ideas

  • Strong Standpoint
  • Bear Collective
  • The Broad
  • The Empty Tabular Array
  • Strong Stomach
  • NearbyDesk
  • Resist Group
  • Scientific Stay
  • RectangularTable
  • Vigorous Stall Co
  • MoralStand
  • The Rickety
  • Bagel Table
  • Oval
  • The Tall Stall
  • Handsome
  • Double Documentary
  • Double Drawer
  • Heroic
  • Night Rack Trading Co
  • Abide Trading Co
  • Nearest Office
  • Data Table
  • Last Support Pro
  • Defensive Bandstand
  • Brandon Standing
  • Postpone Collective
  • SubjoinedTable
  • Suffer Group
  • Double Desktop
  • Strong Abide Trading Co
  • Support Trading Co
  • Gallant Endure Collective
  • Board Group
  • Put Over Co
  • The Definite
  • Cramping Standing
  • Empty
  • The Littered
  • Last Bandstand Spot
  • DefensiveStand
  • Put Off Pro
  • Board Place
  • Brown Lectern Collective
  • Hold Over Collective
  • Empty Mesa Place
  • Circular Put Over
  • Way Defer Spot
  • The Tiny Room
  • HeavyDesk
  • The Oversized Table
  • The Earlier Support
  • Inner Hold Over Place
  • The Green Remit
  • RosewoodDesk
  • Spanish Table
  • The Time Put Over
  • The Top Put Off
  • Locker Pro
  • The Nearby Office
  • Militant
  • Gray Office Spot
  • Remit Collective
  • Put Over Trading Co
  • Messy Kiosk Spot
  • Time Tabular Array
  • Clear Support
  • Board Pro
  • Prolonged
  • Carrel Spot
  • WoodenTable
  • Tabular Array Spot
  • The Above
  • Rotary
  • The Defensive Rack
  • ForegoingTable
  • Front Drawer
  • Postpone Pro
  • Nearest Table Group
  • Temporary Tableau
  • EconomicStanding
  • Old Kiosk Spot
  • Receptionist Group
  • Spanish Locker Trading Co
  • The Night
  • Vigorous Bear Group
  • The Consistent Resist
  • SuccessfulStand
  • Tiny Tuck
  • Neutral Bear Trading Co
  • Room Trading Co
  • Circular Mesa Co
  • Nearby Drawer Pro
  • RoyalTable
  • Oversized
  • Holy Put Over
  • Firmer Tolerate
  • Abide Spot
  • Corresponding Postpone
  • Pedestal Collective
  • Top
  • The Strong Resist
  • The Pong Defer
  • Flat Lectern
  • Detailed Put Off Trading Co
  • The Front
  • The Rotary Hold Over
  • Huge Newsroom Trading Co
  • Firm
  • The Aged Endure
  • Uncompromising
  • Tables Table
  • The Time Hold Over
  • Staple Table
  • United
  • The Brown Locker
  • Red maple Table
  • Wooden Tolerate Co
  • The Detailed
  • Tabular Array Co
  • Table Lectern Spot
  • Remit Co
  • Tall Suffer
  • RentalDesk
  • Way Shelve
  • Standard Put Off Co
  • Kiosk Pro
  • Wooden
  • Rack Pro
  • Suffer Collective
  • Slack Group
  • Little Put Over Collective
  • Ditch Bear Group
  • Topped Mesa Pro
  • The Way
  • NobleStand
  • Double Dispatch

Unique standing desk company name ideas

  • Top Tabulations
  • Resist Spot
  • The Militant Endure
  • Official Resist Place
  • The Plain Remit
  • Above Defer Collective
  • Folding Board
  • ExtremeStand
  • AboveTable
  • The Neutral
  • The Crowded Room
  • Room Group
  • The Next Postpone
  • The Rental Kiosk
  • Clanking Standing
  • Bare Carrel
  • Put Over Place
  • Militant Endure Spot
  • Tall
  • IdeologicalStand
  • Portable Kiosk Place
  • Resolute
  • FamilyStanding
  • Decisive Tolerate Co
  • NightStand
  • BeautifulDesk
  • Opposite Bear Place
  • Large Shelve Group
  • OwnDesk
  • Accompanying
  • Editorial Table
  • HighDesk
  • Final Stall Co
  • Thick Bandstand Co
  • Lectern Trading Co
  • The Legged Board
  • Stagnant Group
  • NearestDesk
  • Bare Hold Over
  • DressingTable
  • ComparativeTable
  • Moral Bear Place
  • VigorousStand
  • Betrayal Table
  • Sugar maple Table
  • Spanish Table Pro
  • Central Office Spot
  • The Noble Pedestal
  • The Successful Abide
  • Put Off Co
  • ConsistentStand
  • Postnatal Table
  • The Militant
  • LittleDesk
  • The Clean
  • Cubicle Pro
  • InternationalStanding
  • Stall Group
  • Double Desktops
  • Carrel Pro
  • Top Tab
  • Enabled Table
  • Top Tabulated
  • The Public Support
  • Aggressive
  • Aggressive Abide Pro
  • Writing
  • Tidy Office
  • TableDesk
  • Stronger Pedestal Co
  • Maple Table
  • Plain Lectern Trading Co
  • Moderate
  • Successful Standstill
  • ToppedDesk
  • Firm Stall Trading Co
  • The Comparative Put Off
  • Time Tableau
  • The Relative
  • Tidy Lectern
  • Narrow Hold Over Spot
  • Last Abide
  • Table Spot
  • EmptyTable
  • The Socioeconomic
  • The Dense Suffer
  • Banged Stand
  • Nearest Office Collective
  • Hold Over Group
  • Clean Table Trading Co
  • Final Tolerate
  • StrongStand
  • UnitedStand
  • Own Carrel Spot
  • Clear Rack Spot
  • LegalStanding
  • The Littered Lectern
  • The Big Locker
  • The Double
  • Breakfast Mesa
  • TallDesk
  • The Principled
  • Ornate Drawer Spot
  • Successful Suffer
  • The Complete Tabular Array
  • Complete Board Place
  • The Centre
  • LargeDesk
  • Huge Tabular Array Spot
  • The Large
  • The Plain Table
  • Defer Place
  • The Rental
  • Wide Table
  • Uncut Spot
  • Writing Mesa Group
  • Beautiful Lectern
  • Separate Shelve Spot
  • Moderate Bandstand Trading Co
  • Standard
  • Circular Mesa
  • Tabular Array Trading Co
  • The Folding Shelve
  • Time Total
  • Set Back Trading Co
  • Top Carrel Trading Co
  • Routing Remit Group
  • The Extreme Bear
  • WayTable
  • Nearby
  • Rack Co
  • The Standard Mesa
  • Support Collective
  • The Open Endure
  • Dressing Defer
  • Finagle Table
  • Untidy

Cute standing desk company name ideas

  • Topped Total
  • Portable Receptionist Co
  • Official Bear Place
  • Ugandan Standing
  • Next Defer
  • Strong
  • Concierge Cubicle
  • Mesa Group
  • The Plain
  • Huge Lectern Collective
  • RotaryTable
  • Subjoined
  • The Tough Bandstand
  • Top Tabular
  • Neutral Resist Spot
  • Table Newsroom Collective
  • Plain
  • Breakfast Set Back
  • Wooden Shelve Trading Co
  • Narrow
  • The Clean Kiosk
  • The Last
  • Folding Mesa Trading Co
  • Tagle Table
  • Class
  • The Bare Kiosk
  • Rack Trading Co
  • Above Hold Over
  • The Scarred
  • Dense Pedestal Trading Co
  • Messy Receptionist
  • CircularDesk
  • The Clear Resist
  • Hanged Stand
  • BigDesk
  • Newsroom Collective
  • The Messy Lectern
  • Consistent
  • Stronger Stomach
  • Detailed Put Over
  • Cubicle Place
  • Suffer Place
  • Low Defer Pro
  • The Ditch
  • PolishedDesk
  • The Messy
  • Battered Cubicle
  • Bear Spot
  • Open Bear Pro
  • The High
  • Set Back Spot
  • Foregoing
  • The Foregoing
  • The Longer
  • MainDesk
  • Pong Defer Trading Co
  • Makeshift Newsroom Group
  • Double Depot
  • Clear
  • Carrel Collective
  • The Courageous Bandstand
  • The Big
  • The Huge Put Over
  • The Firm
  • Untidy Cubicle Place
  • Antique
  • The Square
  • The Massive Lectern
  • The Dog
  • DitchStand
  • Silver maple Table
  • Drawer Spot
  • The Top Locker
  • Stall Trading Co
  • Chronological Postpone Group
  • Table Collective
  • The Battered Drawer
  • Pure Pedestal Trading Co
  • Moral Resist
  • Vigorous Bandstand Trading Co
  • Shelve Spot
  • Laban Table
  • Rack Collective
  • Broad
  • Tolerate Spot
  • StandardTable
  • Double
  • StrongerStand
  • Strong Support
  • The Pong
  • Temporary
  • Newsroom Spot
  • InnerTable
  • Flat
  • Temporary Total
  • The Small Drawer
  • Table Room Group
  • Topped Postpone
  • Writing Drawer
  • The Class
  • Fashioned Receptionist Group
  • Periodic Hold Over Collective
  • Royal
  • Tabular Array Pro
  • DenseStand
  • Stronger Rack
  • Carrel Place
  • Remit Pro
  • GrandStand
  • The Legged Put Over
  • Concierge Lectern Co
  • Neutral
  • The Crowded
  • The Little
  • The Decisive
  • The Complete
  • Wooden Mesa
  • The Oval Defer
  • The Strong Rack
  • Board Trading Co
  • Double Dresser
  • Topped The
  • Complete
  • Handsome Table
  • EarlierStand
  • Shelve Pro
  • Successful Stand Up
  • Dammed Stand
  • Courageous Abide Place
  • Time Set Back
  • United Resist Place
  • CompleteTable
  • ShapedDesk
  • Cluttered
  • The Strong Support
  • Jammed Stand
  • Successful Stance

Clever standing desk company name ideas

  • DetailedTable
  • The Periodic
  • Front Room Trading Co
  • Defer Trading Co
  • Room Place
  • Gray Table Group
  • Independent Pedestal Trading Co
  • Cubicle Co
  • Stabled Table
  • The Receptionist
  • Fatal Table
  • Bandstand Trading Co
  • Positive
  • Newsroom Co
  • Bear Co
  • Topped Tuck
  • ToppedTable
  • Extreme Suffer Trading Co
  • Massive Table Group
  • The Enormous
  • Advanced Uncut
  • The Firm Bandstand
  • The Topped Defer
  • Successful
  • Way
  • Top Board
  • The Fashioned
  • The Carved Kiosk
  • Carved Office Spot
  • Long Shelve Collective
  • Plain Postpone
  • Double Documentaries
  • Strong Stance
  • The Shaped
  • Accompanying Mesa
  • Stall Co
  • Kiosk Collective
  • Bare
  • Gallant
  • Stronger Bear Collective
  • Japanese maple Table
  • The Pure Suffer
  • Folding Put Off Place
  • Opposite
  • The Heroic
  • Official Support Co
  • Office Group
  • Time Tab
  • The Firmer
  • Firmer Abide Pro
  • Round
  • Drawer Group
  • Endure Pro
  • Broad Carrel
  • TopTable
  • The Stronger Stall
  • Receptionist
  • The Plain Put Over
  • Circular Set Back Trading Co
  • Tolerate Place
  • ChronologicalTable
  • LowTable
  • Rectangular
  • Patient
  • The Noble Stall
  • Cradle Table
  • LongestStanding
  • Lectern Group
  • Inner Hold Over
  • OpenStand
  • The Unequivocal
  • Moral
  • DogStand
  • Concierge Table Group
  • The Nearby
  • Resist Collective
  • Next Tabular Array Group
  • BraveStand
  • Tolerate Pro
  • Courageous
  • Crowded
  • The Thick
  • Top Tableau
  • Double Department
  • Hazel Table
  • BareTable
  • Long Shelve
  • Main
  • Large Board Spot
  • Legged Hold Over Spot
  • Time Board Spot
  • Polished Put Over
  • Central Table Co
  • Handsome Drawer
  • ClutteredDesk
  • OldDesk
  • Shaped Office Collective
  • The Double Drawer
  • Successful Subscribe
  • Tiny Total
  • Thick
  • Bandstand Pro
  • The Heroic Abide
  • Cubicle Group
  • The Nearest Cubicle
  • Old Tolerate Trading Co
  • Vacant
  • The Outer
  • The Tall
  • The Executive
  • Long Hold Over Group
  • Thick Stall Spot
  • Makeshift Receptionist Place
  • The Small Locker
  • ModerateStand
  • LeggedTable
  • Principled Abide
  • Broad Receptionist
  • The Scientific
  • Set Back Place
  • TimeTable
  • TemporaryTable
  • ScarredDesk
  • The Legged Set Back
  • Kiosk Place
  • PlainDesk
  • Narrow Tabular Array Place
  • Sacred
  • Positive Stall Co
  • TinyDesk
  • The Gallant
  • Scarred Receptionist Trading Co
  • The Covered
  • Horizontal Put Off
  • Noble Endure Co
  • Brave Resist
  • The Accompanying

Best standing desk company name ideas

  • PresidentialDesk
  • The Resolute Bear
  • Defer Group
  • Defer Collective
  • Topped Tabulations
  • Rack Place
  • Time Tuck
  • The Independent
  • Successful Standpoint
  • Own Lectern Group
  • The Antique Locker
  • Aged
  • Detailed
  • Pong Put Over
  • Defer Pro
  • Topped Hold Over Co
  • The Huge
  • Handling Standing
  • Scholastic Stature
  • Makeshift Table Co
  • Postpone Group
  • Dog Bandstand Co
  • Mixed Pedestal Spot
  • The Moral
  • The Night Pedestal
  • The Rough Postpone
  • Office Collective
  • Strong Pedestal Pro
  • Main Receptionist Trading Co
  • The Battered
  • Desperate
  • Bare Drawer Trading Co
  • Set Back Pro
  • Regular Collective
  • Next Defer Pro
  • Sacred Table Co
  • FirmStand
  • Stronger Stance
  • Padding Standing
  • IndependentStand
  • Endure Co
  • Dense Suffer Trading Co
  • Green
  • BrownDesk
  • Pedestal Spot
  • Double Dashboard
  • NarrowTable
  • Tough Support Place
  • The Opposite Support
  • Empty Mesa
  • The Green
  • Temporary Tabletop
  • Tolerate Co
  • The Rotary
  • Rack Group
  • Covered Remit
  • Under Still Trading Co
  • BareDesk
  • The Tiny
  • Strong Stand Up
  • Oval Put Off
  • The Dressing
  • AntiqueDesk
  • The Rental Office
  • Topped Tabular
  • Rigid Rack Collective
  • Periodic Defer Group
  • The Temporary
  • The Opposite
  • Definite Resist
  • Opposite Suffer Collective
  • Inner
  • Portable Newsroom Trading Co
  • The Small
  • Put Over Group
  • Vacant Table
  • The Round
  • Oval Put Over Trading Co
  • Strong Suffer
  • The Mixed Endure
  • Radle Table
  • Thick Endure
  • Playful Table
  • Kiosk Trading Co
  • The Statistical Mesa
  • Decisive Support Spot
  • Tough Endure Place
  • Put Off Trading Co
  • Table Trading Co
  • The Top
  • Topped
  • The Uncompromising Tolerate
  • HolyTable
  • Dressing
  • Legged Tabular Array
  • Huge Room
  • Separate
  • LastStand
  • Stronger Sales Booth
  • Top Set Back
  • The Sacred
  • PrincipledStand
  • Scientific Stagnant
  • Battered Lectern Pro
  • The Circular
  • The Wide
  • Tiny Tabletop
  • Stall Place
  • Outer
  • PublicStand
  • The Desperate Resist
  • Top Postpone
  • Metal Room Group
  • Mesa Collective
  • Good Vertical
  • The United
  • Positive Abide Collective
  • Small Set Back Pro
  • Times tables Table
  • The Executive Drawer
  • The Genealogical
  • The Outer Put Off
  • RigidStand
  • Top Room Trading Co
  • The Tall Drawer
  • Stables Table
  • Clean Carrel Spot
  • Temporary Tabulations
  • Standen Standing
  • Public Bandstand Trading Co
  • Shelve Group
  • Double Locker Spot
  • Room Pro
  • Put Off Collective
  • Tiny
  • The Presidential
  • Top Newsroom Collective

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Standing Desk Company:

Simple is always better

This means a few different things. Your standing desk company name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your standing desk company:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.