810+ Sponsorship Email Subject Lines (That Work!)

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Updated: May 13th, 2021

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 810+ sponsorship email subject lines (that work!).

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

gorgeous. (and a triple match!)
What’s your resolution?
LAST DAY: We need you
Your gift will be TRIPLED!
You were there for me
Think outside the (gift) box
Steve: There’s still time to change lives
Be a hero like “donor name”
#GivingTuesday is changing the world - and so are you
Free shipping. Plus, a free personalized greeting card.
This offer ends at midnight!
Last call for clean water
What’s Happening at WMCHealth!
Celebrate #GivingTuesday!
The Best $30 Gift
Last chance to make a gift in 2021!
A special thank you from _____
Thought you’d want to see this
“First name” – review your donation
Take Action: Fight the Extinction Crisis
Your Gift Matched Dollar for Dollar
Can you help me out?
Fwd: It’s amazing what can happen
Realizing dreams in Myanmar
When was the last time you made someone smile?
FWD: We can’t do it WITHOUT YOU!
The best gift
Final email of 2021: Match is ending
Puppy Left to Suffer with Broken Legs
Thinking big
There is still time to make your 2021 donation!
Your gift today helps twice as many children
Before the ball drops
Bad fruitcake news, Steve.
Tax Deadline Just Days Away
They came back
Make an Impact on #GivingTuesday
for our kids
Where did you spend your Thanksgiving?
Giving Tuesday: Make a Difference for Animals
Global update: What we’ve accomplished together in 2021
Sharing Our Husky Holiday Spirit
“First name,” can I have a moment?
Field Report: Syrian refugees, Seattle Times, and more.
We’re THIS close!
Go behind the scenes at _____
Show her what she means to you
VIDEO: ‘Life of Pi’ Tiger Owner Caught Viciously Whipping Young Tiger
❗❗ Hours left to DOUBLE your tax-deductible gift ❗❗
In memory of his five-year-old sister…
Holiday greetings from the sea
22 last-minute gift ideas
Today is #GivingTuesday!
Happy Christmas from Team _____
Deadline for InterAction’s14th Annual Photo Contest is January 15
Loved for the first time
simply put
A Few Days Left to Share
Deadline: Order by midnight to get an Unwrapped card by 12/24!
Giving Tuesday
Your support can change lives
Help Fund Stipends and Chromebooks for Youth
Help cancer survivors like me
Today Only: Your Year-End Gift will be Matched!
Last Chance
Tiny Heart, Big Love
Be a part of our special night!
Surprise! 20% Member Savings + Free Shipping
Gifts that make a difference: double your impact
5 moments that inspired us in 2021
TODAY: Last chance to double your gift
Steven — our last email
eNews: Try One of These 7 Ways to Help Birds at Home
Risking everything to get to safety - can you help?
Thanks to you, all of this happened.
Hours left to meet our match deadline
Deadline: Only hours left
Come to the Cabaret! Stork Club: One Night Only
Save the Date! Girls’ Night Out!
This doesn’t happen often:
New Year’s Eve Gala/Performance and more
Make a Gift to Help Stop the Spread of Disease - Right Now
“First name,” I have a question.
Be a Hero for Trees
News from _____ – December 2021
Ready?
Most aren’t so lucky
Celebrate #GivingTuesday - Your Gift Doubles!
Deck the Halls!
Giving Tuesday: Good deeds and good deals
Triple. Match.
Make Christmas special for a family this year
BREAKING: Your gift matched until 12/31
Give Now to See Your Name on KDKA-TV!
Morgan’s new ♥
We’re so close - will you help us reach the finish line?
Today is the last day
Are you going to Stork Club? One Night Only!
Hurry! Help us reach our goal before time runs out!
No More Time – Help Us Now
One day left, three more reasons
Hurry! It’s Not Too Late!
Steve: Make a difference before 2021 ends
Don’t Worry - It’s Not Too Late To Give a Great Gift
We’re almost out of time
Chutzpah.
Make an impact with your IRA
Today is the Day!
Update: 118 donations to go
A gift that lasts decades? Find out how
Little help from our friends
Happy Holidays, from all of us at EDF!
Your new title
Only A Few Hours Left To Create Opportunity This Year!
One simple way to make a difference
Invest in One Family
Race Ricky Bobby
Hours left: why your support counts
Still looking for gift ideas for your family?
Plan Canada e-newsletter - December
_____ Has A Gift For You
Why haven’t they all signed?
You Can Transform A Life.
You won’t believe this
WATCH: 5 Reasons We’re Celebrating
Last chance!
“Share.” (good for peer-to-peer; crowdfunding; social media advocacy)
As you requested
Colorful Grosbeaks, Majestic Albatrosses, and Clownish Woodpeckers: Highlights from Bird Cams
I open my heart to Syrians: Will you?
Today Only: Your Gift TRIPLED
’tis the season for sea turtles
Public lands are not for private profits
_____ Celebrates the Holidays
DEADLINE: Just 1 more day to order custom-printed cards
Best Gift Ever + Free Points
Create lifesaving change this #GivingTuesday
Tuesday Isn’t Over Yet!
A safe new home for needy orangutans
December e-newsletter: Our New Year’s Resolution!
Five reasons why you should support _____
All the cuddles you can handle!
Chimpanzees Are Dying
Kona’s Happy Ending
Don’t let 2021 end without being a part of this
Give big ideas a chance
I’ve never seen anything like this before
“Tell us.” (good to solicit feedback)
What lies ahead
This week, help protect the ocean
Here’s to you!
Give _____ your support on #GivingTuesday
It’s not just any Tuesday . . .
one last thing
Still Looking for the Perfect Gift?
Last day to help birds 3x as much
Don’t open this email
Last-minute gift
Six Days Left to Make a Tax-Deductible Donation
2 to 1 match: Syrian families rely on us. We rely on you
Fwd: simply put
Your gift by 12/31 helps youth learn and earn
They were in their pajamas
Multiply Your Planned Gifts - FREE Seminar Near You!
Great holiday gifts from only $10
Where my love of art began
Help us reach our goal before midnight
Steve: There’s hope, but we can’t fall short
Still a Little Time for a Life-Saving, Tax-Deductible Gift
Five days left – show your support now
Great Places: A Message of Thanks
10 million reasons to say thank you
We were ready
Celebrate the Holidays with the _____
Steven — please read a personal appeal from _____’s founder
An ocean of a deal for you!
An early Christmas gift
Help us celebrate the New Year
Holiday greetings from “organization name”
Almost out of time
Make a Gift to Help Those Forced From Home - Right Now
Be part of our heroic history
Update: Gifts for our children
2021: Look What We Did ... Together
Annual _____ Membership Renewal
Seasons Greetings!
We’ll Be There
The Greatest Gift
Look what you did
Free Waleed, jailed Saudi Arabian human rights lawyer
Donate by midnight to help transform lives
Extended: Your donation tripled for today only!
Nature Needs You! Give by MIDNIGHT!
{First Name}, will you help us reach our goal?
Crafty Crows and Other Highlights from Bird Cams
Take one last action in 2021
RE: Urgent deadline: all gifts DOUBLED!
Act Now: Nature Needs You in South Carolina
Donate today and your name could appear on KDKA-TV!
You still have time to make a 2021 gift to Ottawa’s animals
Cyber Monday ONLY: All Unwrapped gifts matched!
Help free Waleed from a Saudi Arabian jail
With 48 Hours to go, stakes just got higher
Give back to the Bay, x2
Give The Gift That Lasts A Lifetime
A #GivingTuesday offer for you
Today Only: A Giving Tuesday Gift for You
How can you help on Giving Tuesday?
We can’t sit back while Gray Wolves are killed
We ♥ goats
Status of your support - pending review
Would you like to change a life in 2021?
Please Support Art, Education and Conservation on Giving Tuesday
One week left to ship your gift for FREE
Last chance: The best way to solve the worst problems is in this email
We couldn’t have done it without you
_____: An Excellent Choice
Only 3 days left to give in the year
Help Us Build Better Men for a Better World
Last chance: Your donation will be tripled
The Perfect Gift
Be Merry and Bright
Breaking: New Match Gift Challenge
Two more days
Make a gift, change a life
New Year’s Eve with the CSO at the Gaillard
Popcorn’s Deadly Secret
Finish off 2021 with healing & hope
A harsh winter for Syrian refugees: Please help
‘Tis the season!
NestWatch eNewsletter: An intimate look at nesting roadrunners, and why some birds go all out
____ reasons to give
Last chance: DOUBLE your dollars!
Multiply your good – we’ll match your gift until Dec. 31
The perfect gift? Search no further.
Make a Year End Impact by Supporting Outward Bound
Act Now: Nature in South Carolina Needs You
Thank you!
Five Days Left to Make a Tax-Deductible Donation
LAST DAY: Your tax-deductible gift does 2x the good
A Community That Gives: NTEN Member News
300 donations unlocks $10,000
Children flogged in Syrian secret prisons
Only 5 days left to multiply your impact for children
The Art of Giving
Students Need Your Help to Help Others
Double your gift: help two animals with one donation
Last Chance: Holiday Shipping Deadline
Maximize your tax credit by the December 31 deadline
An IU video for you on #GivingTuesday
Let’s do it!
Just hours left — please hurry!
The secret to our success
Act now to protect birds and biodiversity
Time is almost up to make your tax-deductible gift
Hurry! It’s Not Too Late
Match increased: Offer ends tonight
There’s Still Time!
🗻 Take in the views, Steve 🗻
Steve: Your Gift to Animals DOUBLED!
It’s Giving Tuesday!
Urgent Match Deadline
Action needed by 12/31
Make your 2021 Year-End Gift Before MIDNIGHT
24-hour Match
Urgent: What if _____ disappeared?
Steve, A Great Way to End 2021
I hear sleighbells…
Deadline: Your help still needed by 12/31
December E-news: Happy Holidays
Multiply your Gift of Hope this Giving Tuesday!
Be a Fan with Publix and P&G
When journalism is a crime
What’s Happening at _____!
48 Hours Remain: Make a difference before 2021!
The Documentary That Fueled a Road Trip
Watch how you changed their lives
Today Only
Last-minute gift ideas
200 have joined; will you?
TCR News: Connections & Courage
[5 of 5] Your gift will go three times as far to fight climate change
DEADLINE: #GivingTuesday gifts matched!
Status:
Don’t think you have enough to make a difference?
Add your name next to mine, Steve
I believe in Amnesty: Here’s why
The Day Has Come
This is the moment you’ve been waiting for.
Help “organization name” deliver hope this season
A conversation with Lidia
Very Last Chance to Make a 2021 Tax-Deductible Gift
Hours left to give in 2021
39 hours
Tax deductible gift for 2021 — last chance
Beat the Shot Clock
Steve, what they need this winter
100x louder than a jet engine
Video: Dogs Cut Open and Left to Die
Happy New Year from the _____
Share a world of discovery
Last chance to have your gift triple-matched
Save the Date- Girls’ Night Out!
Triple Your Impact This #GivingTuesday!
The clock is ticking
Last call: Deadline’s just a few hours away
This is it
Membership Happenings – December 2021
This gives me hope
Your thoughts?
Holiday Fund + Gifts for Kids
Still looking?
Black Lab Rescued from Dog Fighting
The gift of the season
There’s still time to reduce your taxes & double your impact!
The last day to give
Happy Holidays!
End 2021 on a positive note
Why I’m writing to you on a Saturday
Last Chance: Give by Midnight Tonight
Your Year-End Contribution Doubled Right Now
Make a Difference This Holiday Season
“Donate.” (good for all fundraising appeals)
Last Chance: Up to 40% off _____-Inspired Gifts
Last-minute holiday ideas
Holiday Magic Under the Sea
Help us reach out!
Only hours left to double your impact
Will you help “beneficiary’s name”?
Stellaaaaaaaaaa
Uphill battle
What DIDN’T PETA Do in 2021?
Just one day left to make your tax-deductible gift
Asia-Pacific Update | Hands-on for Habitat
RTPI Holiday Open House Tomorrow!
An update on 2021 at _____
Apollo set the standard. We follow his lead.
Match for the ocean. Today only!
Hurry - just 2 days left
Sophie’s birthday wish
Just 48 hours left to make a difference this year
Join ______ for #GivingTuesday and have your gift doubled
Help us raise {$ amount} to support {population served}
_____ hаs а Gift fоr Yоu
It’s Not Too Late: Bonus Match Extended Through Midnight
Happy Holidays
Procrastination
Help change the future
Finish your shopping right now
Three days only: All donations matched 2 to 1!
We have a gift for you
This is your chance to create opportunity
[Response needed]
Giving feels good. Pass it on.
Cartoonist facing years in prison for a Tweet
I have a great role for you
Happy Holidays from Opportunity International
Bringing Myanmar into the digital age
BREAKING: NIH Ending Baby Monkey Torture!
No ribbons required
Determined to Make a Difference
Into the future
Something You Can Always Trust
Would you look at this...
Match Deadline: Just Hours Left
You make Christmas special
, You Can Do So Much.
Steve, you could save Jodi.
Free Holiday Shipping until December 16
FWD: Refugees are struggling to stay warm
48 hours left: Be the light
A worthy tradition
Only two days remain to triple the value of your gift
pending
Something to Love
Steve, your December newsletter: help _____ stop bear baiting for good
A sleepless vigil
You make our discoveries possible
Fwd: Double trouble
Thank you for being a friend to the BMA
Your gift for birds will be matched
How many lives can you save with $50?
A Tragic Existence: 50+ Dogs Saved from Dark, Crowded Basement
FWD: HURRY! Just a Little Time Left
#TogetherWeGo
This Holiday, Deliver Safe Birth to Women
Happy New Year’s from the Charleston Symphony
Urgent: Steve, Just Hours Remain
[2 of 5] Do three times the good for threatened wildlife
It’s Not Too Late To Make a Difference on #GivingTuesday!
It’s so beautiful. And it’s worth protecting in 2021.
Your year-end gift helps others find life after cancer.
Change the world with your IRA
Re: Your gift to “organization name”
Special offer ends at midnight
This Holiday, Remember the Trees
Call the Midwife Holiday Special
Make a Gift So We’re There When We’re Needed - Right Now
2 Days to Make Your Year-End Donation
So many ways to say THANK YOU, we couldn’t pick just one.
All of our products are 25% off!
Your last chance to give in 2018
One click can change lives
Happy holidays from our family to yours ⛄
8 Incredible Things You’ve Done This Year
One more name for your gift list
Steve, Did You Forget Someone?
Campaign update: still ______ from our goal
Support Children’s Hospital on #GivingTuesday!
full potential
Today Only: Free Shipping + 20% Member Savings
Happy Holidays and Seasons Greetings from your Team
NEEDED: Warm Hearts, Warm Homes
The power of oysters
Last Chance: Stand Up for Forests Today
Happy Holidays from _____
What does a displaced family look like?
The first to respond
Thank You and Happy New Year!
US Plea Bargains | Nelson Mandela
Reminder – _____ Online Event – Disaster Ignored – December 4th
Double your impact – one day left
________’s story is so inspiring
Less than 24 hours to double your gift
An unprecedented year
Ricky Bobby would have never walked again
☑ A or ☒ B
Putting clients first in India
SeaWorld did WHAT to PETA?
Still need holiday gifts? We’ve got you covered.
Be like Charlie
Think outside the box this holiday
⏰ Friend, the clock is ticking - will you help? ⏰
Steve, your gift will be MATCHED
URGENT: 48 hours left to have your gift matched
Coming to a close
Can You Make It By Midnight?
Keep fighting
HURRY! Just a Little Time Left
Will you help us reach our goal, Steve?
Tell Your Senator: Refugees Welcome
Our gift to you this holiday season
Help your local homeless shelter, arts programs, and animal rescue–all at the same time
Happy #GivingTuesday from the Gibbes!
Today is the last day of the _____ Challenge: Thanks for your support!
I know you’re not thinking of ignoring this message
SC Sierra Club — 7th Annual Awards Ceremony Invitation
Giving Tuesday - December 1, 2021
A lovely season
Peace and Joy
The best New Year’s resolution you’ll make!
Free shipping ends Monday
Consider your holiday shopping finished.
Your gift before 12/31 instantly doubles
The best gift you can give today
I wish I had done more
next year
A gentle but urgent nudge – please give today!
Early Investments Give Kids a Shot
Do you believe in human rights? Open this
This can’t keep happening to dogs!
It’s amazing what can happen
Last chance to support nonprofits nationwide with a single gift…
48 hours
Next Week in Charleston: Offshore Wind Meeting
One Day Left to Make a Tax Deductible Donation
Happy Holidays from All UConn Huskies at Heart
1 day left; 5 reasons to give
TODAY ONLY...Your gift is DOUBLED!
The Right Gift at the Right Time
Update:
Double your impact and help save lives
Special delivery
Join us in the _____ challenge
We need your help today #GivingTuesday
The best way to help a child this Christmas season
Wow, Steve, there’s a last-minute match
Deadline extended! Custom-printed cards available until midnight
Today is your chance
24 hours left to support {population served} in need
We need you to continue the fight
How are you celebrating the holidays?
Giving More Than Cash
_____ eNews: Read Our Review of the Top Binoculars of 2021
Hours left: but still short of our goal
Help birds twice as much!
“First name,” I have great news
Let’s go!
I’m on the ground right now
Warm Holiday Wishes From _____
It’s December 24 — is your shopping done?
TODAY: Your support DOUBLED!
Before midnight
Your donation will change lives
Give clean water one last time this year
You make #GivingTuesday possible
There’s still time
TODAY ONLY—Your gift for animals doubled
We cannot stop {problem} without you, {First Name}
How Sherlock Changed the World
Re: Take one last action in 2021
URGENT: year-end deadline
Important: Three Days Left!
2021 Is Coming To A Close
Five minutes can change lives
Now Is The Time.
Only Hours Remain
Be the light
Tell Congress: Say YES to Clean Energy
Going, going...
Fwd: Steven - Review Your 2021 Donations
Watch the Free Care Fund Benefit Show tonight on KDKA-TV!
Friend, this can’t wait
Check WNYC Off Your List
Today is the day
At this very moment
Don’t wait: Unwrapped cards are going in the mail at midnight!
Get last-minute gifts that carry a lifetime of change
Shop meaningful gifts no one will want to return
You’re invited to our Community Candle Lighting on Wed., Jan. 20
10 photos that inspired us this year
Lives are on the line
Stories that haunt me
Please read, children need your help by December 31
hey
Don’t wish you had done more this year
Don’t let this year pass you by
Help us improve more lives in 2021.
You Can Invest in Opportunity Today
Last Day for Free Shipping
Last chance to give the best. gift. ever.
The Perfect Gift for Everyone
Close out your year with clean water
Off the Sidelines: Help Us Reach x2 as many athletes!
#GivingTuesday is TODAY: Help grieving families & inspire others to give
He risked everything. Show him it was worth it.
Before you ring in the new year...
50 Faces of Providence - A Special Thank You
Vote For Your #1 Nature Photo by Midnight
Give for Transformation.
Holiday Giving: Match Opportunity
NestWatch eNews: Winter-proof your birdhouse, plus birds that nest in wreaths
Victory for Lions!
Help. My name is TODAY.
“Join us.” (good for an event)
A promising new beginning
Happy Holidays from Wake Forest University
Closing the books
What if WGBH Disappeared?
With your help, we can reach thousands of families
Get your donation matched
It’s never too late to make a difference
Feet in the water
More ways you can help this #GivingTuesday:
3 important facts
JUST RELEASED: Triple MATCH!
Snow storms, tropical rains, and you
Shop $50 or more, get a free membership!
See? We couldn’t have done it without you
Thank you! Video of your impact in 2021
Make change possible
Holiday Drop-In
Giving Tuesday special: Your gift matched
Relive Your Favorite Moments
Merry Christmas and Happy Holidays from the Obama family
So many people benefit from your kindness today
Today was AWESOME!
Thank You
Happy Human Rights Day
Your gift will be matched 2-for-1 today
On this #GivingTuesday and EVERY DAY
How you can be a hero, {First Name}
DEADLINE: Make your tax-deductible gift by midnight
Year-End Drive starts today — don’t miss out
Last chance to renew in 2021!
Newtown, we are with you.
Last Member Shopping Days Of The Year STARTS TODAY
Help Habitat reach 2X as many families
Steve, will you help?
This year, all the crops died - help now
SC Sierra Club — Checking in
Your donation status
December eNews: Helping Shelters Save Kittens!
Drumroll please…
A Little Inspiration from THIRTEEN
Deadline: Midnight
Breaking: Gray Wolves
Check This Twice
2-1 match: The phone is ringing and someone needs help
Did you forget someone on your holiday list?
Re: Your tax-deductible gift
You can still double your tax-deductible donation
No Justice for Braveheart After Kitten’s Killer to Serve No Jail Time
We can’t do it WITHOUT YOU!
You Can Make More Moments Like This Possible!
The year in photos:
Imagine being told you wouldn’t make it to your 18th birthday
48 hours to...DOUBLE your dollars!
The answer is incredible.
Quick Update
This is so important, Steve
A #GivingTuesday gift like no other
Let’s Celebrate
Double Your Impact Today!
What we need next year
Yes!
Your voice is needed — Refugee Resettlement vote approaching!
Steve, they need you NOW
Reminder: Go behind the scenes at _____
How your gift - matched $2-for-$1 - can help move forward
Gifts that wow and change lives – inside
Save the rainforest. Save tigers.
Coastal Community Foundation’s Giving News: December 2021
Why I’m taking action for Zunar, a fellow artist
Deadline Tonight: Unclaimed Funds Expire at Midnight
Last day to triple your impact! Make your year-end gift today.
The minimum wage isn’t cutting it.
It’s Been an Awesome Year at _____ and _____
Give that warm fuzzy feeling
We couldn’t do this without your support
Today’s the day. Give 100%.
Important news
Only days left
Double your impact for birds and habitats
I now help others in the fight because of LIVESTRONG
Invest in families on #GivingTuesday
Think out of the box this holiday season
Quick favor
GBBC eNews: The 2021 Poster, Tricky Finches, and New Video
We couldn’t do it without you
Your search is over!
Give the gift that helps Syrian children
I have a job for you
Your last tax-deductible day
You still have a few hours to make a 2021 gift to _____’s animals
Join Us in #GivingTuesday
Give the gift of the ocean
last minute
Hottest Year Ever...Again
Honor Your Loved Ones This Holiday Season
Double Trouble
Procrastinators Unite
Crisis news December - bring someone in from the cold this Christmas
20% Off The Bear Essentials!
Special Olympics South Carolina News
Your tax-deductible donation
Tips for a healthy holiday
[Match] Quick - don’t let 2021 end without being a part of this
TODAY ONLY: Your gift is doubled & rewarded!
DEADLINE TOMORROW: Take action to cut climate pollution
Urgent: Armed militias terrorize civilians in human rights hotspot
Home for the Holidays
Are walruses the new canary in the coal mine?
LAST CHANCE—PLEASE HELP!
Match deadline is here—make it count.
Steve, add your name if you’re with us
FW: thought you’d want to see this
Make your gifts count in 2021
When soldiers rape, where do you turn?
Ring in the New Year in New York and Vienna
Great gift ideas + free shipping!
_____ Annual Gathering: Violence Prevention
We can’t afford to fall short
Your tax-deductible gift to MoMA
Help _____ Deliver Hope to the Philippines
Finally a fix to No Child Left Behind:
You’re Changing Lives
3 days left to change a life
_____ December News
Enter to win
What’s a red lokai?
Giving thanks this #GivingTuesday
Double Your Impact
Merry Christmas!
Today is a special day.
FREE 2-day shipping – ends at midnight.
Steve, campaign update: Wildlife crime takes centre stage at London’s City Hall
Fwd: Seismic Blasts
Our most challenging year yet
We’re so close! Give before midnight to have your gift DOUBLED!
Give for Community.
FW: Help us improve more lives in 2021
Every gift doubled – make twice the impact
Birds need you more than ever
incredible! triple match.
Time is running out
What Are You Most Proud Of?
Give hope to grieving families on #GivingTuesday
“Even animals are treated better”
Can’t argue with the math
It’s Not Too Late to Help!
$1 Becomes $2 and Changes More Lives
This is your last chance
Receive Monthly Developments Magazine
Add your name to our holiday message for sick kids
Help birds!
Urgent deadline: all gifts DOUBLED!
Relying on you
A remarkable year
Philanthropy Matters December 2021
Celebrating the Season Together as One Family
A few last minute ideas…
Moving Beyond the Rhetoric in the New Year - December 2021 InterAction Newsletter
It’s not too late to make a 2021 gift!
Help birds 3x as much
Risk of severe hunger – please read
Happy Birthday, Mr. Sinatra
Downton Abbey, The Final Season
Steve, will you help Baby Yolee?
Sea this email
Watch the incredible things we’ve done this year
You will want to support this. But you have less than 48 hours to do so
What’s Your New Years Resolution?
Thank You for Helping Children
30 years of winning for the planet
We ♥ Rudolph, but NOT at SeaWorld
Protect their homes
There is still time for you to give the gift of love to an animal at the _____
why I’m emailing you
Match expires at midnight!
⏰ Time is running out - will you help? ⏰
What a blessing!
#GivingTuesday: Show the Heart of UConn Nation
Imagine 2021
Make the holidays brighter for sick children — every gift doubled!
What if every holiday gift made a difference?
You Can Spark a Vital Movement
Friend, FINAL chance to DOUBLE your GOOD!
News that matters...
#GivingTuesday
_____’s Campaign Update: Still $3,000 from our matching gift goal
Steven - Review Your 2021 Donations
“Double Your Impact” (good for matching challenges)
Steve, there’s still time to take action on mega-dairies
Enough is enough
It’s not possible
Sinatra: Voice for a Century
Get ahead of 2021
Give Strength
Huge
Merry Christmas from Breezy and all the Animals at the _____
Just hours left to join our Year-End Drive
Breaking: PETA Exposes Hell for Animals and Children in Bangladesh
FWD: I now help others in the fight because of LIVESTRONG
Last chance for six months free!
Exclusive Gift Offer Enclosed
Grateful to be alive
A very special video for you from the animals at the _____
New Ways to Give and DOUBLE your Donation
Help Stop Offshore Drilling in SC
After 1 Year, this Bundle of Joy Is Home
Countdown for our children
Get your gift matched today, Steve
Steven - By midnight
Give the Gift of Typhoon relief: Your chance to double your impact ends Monday
Your #GivingTuesday gift doubles today
Help Us Face the Challenges in the Year Ahead - Right Now
We’re so close!
Thank you - we’ll end pet homelessness, the seal hunt, and more
Steve, I really can’t thank you enough
Christmas is just around the corner...
Urgent: tax deadline approaching
DEADLINE TODAY: 4,481 signatures needed (including yours)
Have a heartwarming Christmas
Bearer of good news
Circling back on the Arctic
Double your year-end gift.
#GivingTuesday Sparks a New Tradition
Find the Perfect Gift on Cyber Monday
What Will You Do Before Midnight?
Tomorrow is the Big Day!
It’s been a great year at “organization name”
Today Only: Your gift to the Earth matched $3-for-$1
“Learn.” (good to amplify on what they already know from a previous email)
We’re almost there!
Steve, the ocean needs our help
Just Two Days Left
Dead zones, dead fish, bacteria plagued Bay
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GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 810+ sponsorship email subject lines (that work!).

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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