31 Ways To Market Your Soap Business [2024]

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Updated: January 20th, 2022

Wondering how to market your soap business?

Marketing your soap business is certainly not easy, but there are many ways to promote and advertise your soap business.

We put together a list of the best marketing ideas for your soap business, so you can get your small business out there.

Here’s the list:

1. Launch An Affiliate Program For Your Soap Business

According to Wordstream, affiliate marketing offers a cost-effective and efficient way to drive more traffic to your business and increase profits.

Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

The affiliate typically gets a unique link where clicks and conversions can be tracked.

Therefore, launching an affiliate marketing program for your soap business can help you scale the business fast without incurring a massive marketing budget.

Topic: Affiliate
Level of Difficulty: Medium
Cost: Low - $50-$500
Result: Lead Generation

Check out our full guide on affiliate program ➜

2. Set Up A Pay Per Click Campaign For Your Soap Business

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for products oriented to a very defined target, with the goal that the user visits your website or landing page.

Therefore, launching a pay-per-click advert for your new soap brands can generate traffic to your e-commerce portal which overall, boosts brand awareness.

Topic: Affiliate
Level of Difficulty: Medium
Cost: Low - Average is typically $1 per click
Result: Brand Exposure

3. Launch a Referral Program For Your Soap Business

A referral program is the type of marketing where you state an offer to your existing customers for the act of creating a word-of-mouth referral that converts.

According to SEMrush, word-of-mouth is considered to be one of the top traffic sources for small businesses that practice affiliate marketing.

Launching a referral program is a great marketing strategy for growing a small business. An effective referral program enables startups to increase lead generation and an active audience.

Topic: Word Of Mouth
Level of Difficulty: Easy
Cost: Low - $10-$100
Result: Brand Exposure

Check out our full guide on referral program ➜

4. Outsource Some Business Operations So You Focus On Soap Production, Marketing and Distribution

Outsourcing is an agreement where a business contracts a third party to perform services and job functions that were traditionally performed by the company’s employees.

Any business operations that can be performed from an offshore location can be outsourced.

Examples of business operations that can be outsourced include call center services, bookkeeping services, inventory management, IT services, Payroll solutions, etc.

Topic: Automate
Level of Difficulty: Easy
Cost: Medium - $100-$2,000
Result: Product Quality

Check out our full guide on outsourcing ➜

5. Create a Public Stunt For Your Soap Brand

Publicity stunts are generated by a certain campaign or promotion (initiated by you) and are intended to raise awareness for your business.

According to Forbes, publicity stunts especially during a big event can make a business famous and increase its market share.

Therefore, consider creating a public stunt for your soap brand.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $100-$2,000
Result: Brand Exposure

Check out our full guide on publicity stunts ➜

6. Consider a Product Line Expansion Strategy For Your soap Business

Product line expansion simply refers to a way of focusing on your customer's requirements and offering them variants of the current soap products that they already love.

Before undertaking the product line expansion strategy, consider listening to customers' feedback.

Focus on understanding their current pain points and look at ways to make your soap products appeal to a broader market.

It's important to note that adding new soap products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $100-$2,000
Result: Brand Exposure

Check out our full guide on product expansion ➜

7. Conduct A Soap Manufacturers Competitor Analysis

Competitor analysis refers to a report analyzing your competitors' strengths and weaknesses relative to those of your own business.

For soap-making startups trying to break into the market, a well-researched competition analysis gives you the tools to reach strategic decisions.

A competitor analysis should be included in your marketing plan, your soap business plan, and all aspects of your high-level business and pricing strategy.

Topic: Sales
Level of Difficulty: Medium
Cost: Low - $0-$300
Result: Product Quality

Check out our full guide on competitor analysis ➜

8. Find A Side Project Marketing Idea For Soap Marketers

Side project marketing consists of building an entirely new soap product that solves a need for your customer.

This side project typically has its own branding but can share common characteristics with the main brand.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $100-$2,500
Result: Brand Exposure

Check out our full guide on side project marketing ➜

9. Leverage A third Party Platform To Market And Sell Your Soap

Running a successful startup requires wearing a variety of hats at all times.

According to Forbes Report, you can sell products independently through a custom-built website, but in order to really scale your operation, at a certain point you’re going to third party platforms.

Simply put, third-party platforms involve startups using existing infrastructure and expertise built by the third-party platform to market and reach your customers.

Amazon, Etsy, and Shopify are all examples of third-party platforms.

Soap sellers that choose to leverage third-party platforms save an enormous amount of resources involved in hiring, training, and retaining in-house experts.

Topic: Sales
Level of Difficulty: Medium
Cost: Low - $0-$100
Result: Brand Exposure

Check out our full guide on leverage third party platforms ➜

10. Market Your Soap Business via Pinterest Ads

Pinterest Advertising is a fast-pass ticket to increasing your social media reach by targeting more than 450 million active Pinterest users every month.

By running promoted pins, marketers can drive traffic, increase conversions, and boost brand awareness effectively.

For soap manufacturing and distribution startups, Pinterest Advertising is a great way to boost your business.

Topic: Social Media - (Paid)
Level of Difficulty: Easy
Cost: Low - $.10-$1.50
Result: Brand Exposure

Check out our full guide on pinterest ads ➜

11. Market Your Soap Business During Meetup Groups

Marketing via meetup groups is a strategy to help publicize a soap and detergents brand during an ongoing in-person or virtual meeting.

Meetup groups offer many benefits for marketing your detergents business, such as finding clients, hosting meetup groups that attract your customers, and learning from like-minded entrepreneurs.

Therefore, if you run a local or global business, meet-up groups can be a great strategy for publicizing your offer.

Topic: Events
Level of Difficulty: Easy
Cost: Low - $5-$150
Result: Brand Awareness

Check out our full guide on meetup groups ➜

12. Market Your Soap Business At A Networking Event

Networking event refers to social or economic activity where entrepreneurs meet with intention of forming business relationships, recognizing, creating, or acting upon business opportunities.

As an entrepreneur, creating connections and putting your brand out there is critical to the success of your soap business.

This is considering that at the networking event, you will meet like-minded people, exchange a business idea or two, and leave knowing you brought your brand some exposure.

Networking events could provide you with a once in lifetime opportunity or connection that could take your business to the next level.

Topic: Events
Level of Difficulty: Easy
Cost: Low - $0-$150
Result: Brand Awareness

Check out our full guide on networking event ➜

13. Start Automating Repetitive Tasks So That You Have ample Time To Market your Soap Company

Task automation refers to the application of modern technology to minimize or eliminate the need for human involvement in order to complete the task. Automation tools are one of the most effective ways to increase productivity and scale your business.

Think about all the redundant tasks you complete in a day. You would save a huge amount of time by using automation tools to eliminate the need for your involvement.

Task automation creates enough time so you focus on developing customer relationships.

Topic: Automate
Level of Difficulty: Medium
Cost: Low - Automation tools cost $50-$200
Result: Product Quality

Check out our full guide on tasks automation ➜

14. Launch A Webinar Sensitizing People On Features Of Your Soap Product

A webinar is an event held virtually and attended exclusively by an online audience. Therefore, a webinar can reach a wide range of audiences from different locations.

Webinars are a great way to build your existing audience and create new customers. Webinars can also help with promotions, establishing clout and credibility with customers, and can help build your email list.

Webinars are a particularly effective marketing tool because they allow brands to connect with their customers.

Topic: Events
Level of Difficulty: Medium
Cost: Medium - $100-$1,500
Result: Trust & Credibility

Check out our full guide on webinar ➜

15. Start Guest Blogging About Soap Products

Guest blogging is a content marketing strategy that involves writing and publishing a blog post on another company’s website.

Guest posts include your byline and are highlighted by the editor of that website as being written by a guest author or contributor

Guest posts attract a new audience and ultimately boost brand credibility and awareness. Starting a guest posting project where you post blogs relating to detergents can help you reach a potential customer base.

Topic: Content
Level of Difficulty: Easy
Cost: Low - $0-$300
Result: Brand Exposure

Check out our full guide on guest blogging ➜

16. Advertise Your soap Business Writing Viral Answers On Quora

Quora is a platform where you can contribute and obtain knowledge. It's a place to ask questions and connect with others who offer insights and answers to specific questions.

By contributing answers on Quora, you can promote your soap business and drive organic traffic to your website.

Topic: Content
Level of Difficulty: Easy
Cost: Free - -
Result: Brand Exposure

Check out our full guide on quora ➜

17. Get Into A Franchise Soap Business

Franchising is a business strategy where private entrepreneurs sell the rights to their business logo, name, and model to third-party outlets.

A franchise is beneficial to small businesses that cannot afford much finance and capital investment to operate a business startup.

Franchises often have a higher success rate compared to startup businesses.

Topic: Buzz
Level of Difficulty: Hard
Cost: High - $20,000-$30,000
Result: Business Expansion

Check out our full guide on franchising ➜

18. Showcase Your Soap Products At A Tradeshow

Tradeshows refer to an exhibition where companies in a specific industry display and demonstrate their products or services.

Although this tactic may seem traditional, tradeshows remain an effective and important marketing strategy in business today.

With attending a tradeshow, startups can reach their target audienceand also attract new customers.

Topic: Events
Level of Difficulty: Medium
Cost: Medium - $200-$5,000
Result: Lead Generation

Check out our full guide on trade show ➜

19. Become A Guest At a Podcast

Podcast advertising refers to promoting your brand during a podcast.

According to Buzzsprout, podcasts currently reach over 68 million Americans on a weekly basis, and the number will continue to increase.

With so many Americans listening to podcasts, it is easy to get your message in front of potential customers. Therefore, embracing podcast advertising can boost your brand awareness.

Topic: Social Media - (Paid)
Level of Difficulty: Medium
Cost: Medium - $15 for a 10-second ad CPM. $18 for a 30-second ad CPM. $25 for a 60-second ad CPM
Result: Brand Exposure

Check out our full guide on podcast advertising ➜

20. Get A Press Release For Your Soap Business Published

A press release is a marketing strategy that involves sending out a newsworthy bulletin.

Targeting journalists and potential customers, the soap business press release provides a popular approach for getting immediate brand exposure.

For startups, getting more press is an attractive approach to gain traction, so that target customers know who you are, and what you are offering them.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $0-$2,000
Result: Brand Exposure

Check out our full guide on press release ➜

21. Develop a Soap Business Geographic Expansion Strategy

Geographic expansion is a market strategy where an enterprise grows by expanding from its original location to additional geographic regions.

Geographic expansion is one of the preferred business growth strategies.

According to Frost & Sullivan, geographic expansion can help enterprises gain access to new markets and talent pools.

Topic: Buzz
Level of Difficulty: Hard
Cost: High - $5,000-$20,000
Result: Brand Exposure

Check out our full guide on geographic expansion ➜

22. Ensure Optimized Digital Strategy For Your Soap Business

Website Conversion = # of times a web user completes a goal / site traffic.

Conversion rate optimization refers to the process of optimizing promoted search ads, landing pages, and the overall website.

Optimizing conversion rate allows the digital marketer to capitalize on the traffic and leads they manage to acquire.

Topic: SEO
Level of Difficulty: Medium
Cost: Low - $0-$500
Result: Lead Generation

Check out our full guide on conversion rate optimization ➜

23. Create a Stellar Promotional Video For Your Soap Business

A promotional video is any type of video you record and post with the intention of promoting a particular marketing initiative, sale, or event.

According to Wyzowl, 83% of video marketers say video gives them a great ROI.

Creating a stellar promotional video grabs the audience's attention and draws them to learn more about the featured product or service.

Topic: Content
Level of Difficulty: Medium
Cost: Medium - $100-$10,000
Result: Brand Awareness

Check out our full guide on promotional videos ➜

24. Send Corporate Gifts To Your Outstanding Customers

Corporate gifting is the practice of creating a touchpoint with your existing clients and prospects through the use of a gift.

Giving gifts is one of the worlds oldest traditions. Why? Because it works.

According to Destination CRM:

Businesses that send highly personalized and modern gifts at key moments in the customer journey see a far better outcome—particularly with small and midsize businesses, whose customer relationships are crucial.

Topic: Sales
Level of Difficulty: Easy
Cost: Low - $20-$500
Result: Brand Loyalty

Check out our full guide on corporate gifts ➜

25. Send Direct Mail Campaign To your Soap Customers

Marketing through direct mail is a process where a business sends print advertising to their customer using the mail system.

Although this may seem like an old school way of doing marketing, it's proven to create brand awareness and convert customers.

This form of marketing can be done through various different methods, such as brochures, letters, postcards, flyers and much more.

Topic: Print + Traditional
Level of Difficulty: Medium
Cost: Low - $.50-$3.00 per piece of mail
Result: Brand Awareness

Check out our full guide on direct mail campaign ➜

26. Create A Checklist For your Soap Marketing Blog

Checklists provide readers with a concise list of tasks for how to solve a specific problem.

This type of content typically drives your customer to download, use, and share your content - all great ways to improve your SEO and brand exposure.

Topic: Content
Level of Difficulty: Easy
Cost: Free - There is no cost to create a checklist.
Result: Brand Exposure

Check out our full guide on checklist content ➜

27. Create A Lead Nurturing Sequence For Your Soap Business

Nurturing emails are a series of emails that that suit the needs of your soap customers based on where they are at in their buyer journey.

These emails are typically full of useful content and information and can be designed to promote a number of different offerings - such as marketing materials, the latest soap products, discounted deals, etc.

By creating targeted, segmented emails, you show your customer that you are aware of their interests which can help with conversions.

Topic: Email
Level of Difficulty: Medium
Cost: Free - No cost
Result: Lead Generation

Check out our full guide on lead nurturing sequence ➜

28. Run A Caption Contest For Your Soap Business

A caption contest giveaway is when brands share an image on social media and ask their audience to come up with a description for it.

Typically, whoever creates the best caption is chosen and rewarded with a gift or prize.

Not only can this engage your audience, but the results are often so clever that they can be used for future soap marketing material. You could even use the best entries to create a hilarious meme for your business. The opportunities are endless.

A caption contest giveaway is when brands share an image on social media and ask their audience to come up with a description for it.

Typically, whoever creates the best caption is chosen and rewarded with a gift or prize.

Not only can this engage your audience, but the results are often so clever that they can be used for future marketing material. You could even use the best entries to create a hilarious meme for your business. The opportunities are endless.

Topic: Social Media (Organic)
Level of Difficulty: Easy
Cost: Low - $10-$500. Depending on the giveaway prize, the cost may vary.
Result: Engagement

Check out our full guide on caption contest ➜

29. Ask For Soap Product Feedback By Email

Product feedback emails are emails used to collect reviews and feedback on a specific soap product.

Your product feedback email should have a clean design and a clear call to action.

Topic: Email
Level of Difficulty: Easy
Cost: Free - Asking for feedback should not cost you anything.
Result: Product Quality

Check out our full guide on product feedback emails ➜

30. Create and Send Your soap Brand Story Via Email

A brand story email narrates the story of how and why your business was started and expresses how that narrative is still apart of you today.

Emails that explain your brand story can be a very effective way to connect with your customer.

Topic: Email
Level of Difficulty: Easy
Cost: Free - -
Result: Lead Generation

Check out our full guide on brand story email ➜

UGC is a way to get your customer involved in your marketing process - oftentimes, without them even realizing it!

Any time your customer has an opportunity to share your Soap/service, they are generating content for your business.

When others see this, they are more likely to become interested in your soap brand as they saw it from a friend, a colleague, or someone they follow.

Topic: Word Of Mouth
Level of Difficulty: Easy
Cost: Free - The best part about UGC is that it's completely free. Your users are creating content for you and you get to then share that with the world.
Result: Brand Exposure

Check out our full guide on user generated content (ugc) ➜

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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