1,000+ Creative Sneaker Reseller Business Names

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Updated: April 14th, 2025

So, you've come up with the perfect sneaker reseller business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sneaker reseller business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sneaker reseller business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sneaker reseller business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sneaker Reseller Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sneaker reseller business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy sneaker reseller business name ideas

The Canvas
Cowboy Boot
Basic Footgear
Wild Steps
The Footwear
Tiny Feet
Soft Spot
Crazy Collection
The Sandal Scandal
Seek Sneaker Co
Streetwear Comfort
The Small Steps
Firm Grip
The Cobbler
The Buckle Collection
Laced
Shoe Shaped
Hightop Sports
The Loafer Pro
Sneaker Spot
Clog Boot
Fit In
Dap Runner
Suede Footwear
Sneak Peek
Sneaky
The Pair
The Boot Rush
Messy Kicks
On Foot
Runner Shoe
Comfort Pro
Basic Accessory
Classic Shine
Loose Sock
The Classy Footwear
Perfect Fit
Extra Mile
Tip Toe
Game On
In Style
FootPrint
Steps
World Of Sneakers
Fancy Co
HandPicked
Shiny Wear
One & Only
Just Right
Mighty Shoe Place
Basics
Soft Double
Classic Front
Slayer
Fast Action
Active Footwear
Black Shoe
Shoe Spot
New Sole
Grip
Foot Shaped
The Shoe Pro
Just Another Shoe
My Sneaker
New Pair
Active Run
Trainers
Trendy Footwear
Socks & Shoes
Single Kick
Foot Wing
Pro Shoe
The Shoe Canvas
Holy Foot
The Jog
Torn Trainer
Acquire Trading Co
OldShoe
Scuffed Basketball Place
Small Footwear Collective
Gym Shoe Group
Secondary Sock
Blue Slipper Place
Scuffed Sportswear
Sound Off Co
Expensive Gym Shoe
The Ordinary Ball
Red Boot
The Pole
Boots Place
Eastern red cedar Sneaker
The Few
Small Sportswear
The Second Gym Shoe
Cheap Basket Collective
Gym Shoe Pro
Surgical Sandal Collective
Giant Gym Shoe Pro
The Numerous
Pole Horseshoe
The Right Sandal
The Padded Sandal
Other Basket Group
Left Sandal Co
Lone Tennis Shoe Pro
The Red Game
Grubby
LeadingShoe
Gas meter Sneaker
Circulate Trading Co
Small
Loose
Sips Kicks
Little Tennis Shoe Co
GentleKicks
Ragged
Surgical Slipper
LoneSneaker
Lone Tennis Shoe Group
OrdinaryShoe
Unlaced Ball Trading Co
Basketball Group
Wet Trainer Collective
RedSneaker
Second Skateboard
Boot
Shaped Horseshoe
The Lusty
Majestic
The Hand Boots
Lunar eclipse Kicks
Small Game Co
Top Basketball
White cedar Sneaker
Tattered Basketball
Pink Trainer Pro
Eger Sneaker
Other Basketball Place
Old Sandal Place
The Pink Horseshoe
Surgical Sabot

Creative sneaker reseller business name ideas

Spanish cedar Sneaker
The Pretty Boots
Postoperative Boot
The Cheap Slipper
Tattered Sandal Collective
Buckled Footwear Place
Blue Ball
Red
ConvulsiveKicks
Indirect Sound Off Place
Wooden Slipper Collective
Few
The Bloody
Scuffed Shoe Place
Blue Boot Co
The Pink Lace
Sole Footwear Pro
The Grubby Ball
Single Footwear
Light meter Sneaker
Surgical Shoelace
Small Suede
The Green Tennis Shoe
The Finished
Vicious
Giant Gym Shoe
Stinky Slipper
Red Basket Collective
OldSneaker
Topped Footwear Pro
Shiny Shoelace
Old
The White
Left Trainer
The Padded
Basic
The Pink Sock
The Drop
The Expensive
Single Trainer
Speakers Sneaker
Basket Collective
Flat Provide With Shoes Group
The Leather
Orthopedic
Footwear Place
The Worn Trainer
The Padded Trainer
Cheap Ball Place
Single Slipper Trading Co
Mysterious Basketball Place
The Foot
FootShoe
Torn Tennis Shoe Place
WornSneaker
Right Basket Group
NewSneaker
Libor Sneaker
Front
Topped Basketball Spot
Backward Flush
Pink Lace Group
The Comfortable Horseshoe
The Small
Scissor Gripe Co
Short Thrill
Left Slipper
Wet
Blue Sandal
SmallSneaker
The Red Game
Sly
Sock Co
FlatShoe
Single Soulier
Shiny Sandal
Tennis Shoe Co
Nips Kicks
Made Lace Pro
Ball Trading Co
Wet Basket Co
Ragged Shoe Trading Co
OtherSneaker
Basket Trading Co
Expensive Gym Shoe
The Brutal
Second Slingback
The Front
Two Slipper Collective
Extra
CleanSneaker
The Second Game
TornSneaker
The Pink Basketball
Scuffed Ball Co
The Worn Basket
The Other Game
Big
White Sandal Co
The Top Footwear
Shiny Silverside
Surgical Sabot
The Worn Slipper
Solid
Footwear Group
Second
The Little
Clean Shoe Place
Pretty
Slipper Pro
Old Ball
Shiny Sock
The Second Gym Shoe
The Right Sandal
Worn Game
Mysterious Basket Trading Co
Left Slipper Trading Co
The Ragged
New Game Place
Ball Co
Horseshoe Trading Co
Basketball Trading Co
Ragged Tennis Shoe Pro
The Sole
Wild Flush
Resold Group
Footwear Pro
Scuffed Surfboard
Speeder Sneaker
The Penalty Gripe
The Classic Gym Shoe
Clean Footwear Collective
Expensive Basketball Group
Clean Tennis Shoe Place
Pink Slipper Collective
Reseller Place
Clean Trainer
Sneaker Co
New Shoe Pro
The Other Gym Shoe
ViolentKicks

Learn more about starting a sneaker reseller business:

Where to start?

-> How much does it cost to start a sneaker reseller business?
-> Pros and cons of a sneaker reseller business

Need inspiration?

-> Other sneaker reseller business success stories
-> Marketing ideas for a sneaker reseller business
-> Sneaker reseller business slogans

Other resources

-> Profitability of a sneaker reseller business
-> Sneaker reseller business tips

Funny Sneaker Reseller Business Names

Left Slipper Group
The Snow
The Pink Lace
Short Charge
SingleSneaker
Second Sock
Footwear Group
ScuffedSneaker
Footwear Spot
Acquire Trading Co
Vigorous Sound Off Co
Small Surfboard
Tremendous Gripe Place
The Few
Red cedar Sneaker
Second Skateboard
Resale Co
Sly
Czechoslovak Footwear
Scuffed Sandal Place
Single Sock
Brown Footwear Collective
Japanese cedar Sneaker
Secondary Sabot
The Dainty
The Red
The Comfortable Horseshoe
The Giant Gym Shoe
Clean Footwear Collective
Hand
Hot Slipper Pro
Speeder Sneaker
Fish and chips Kicks
Scuffed
Classic Footwear Spot
Shaped Sneaker
LoneSneaker
Ragged
The Little Shoe
AlternateKicks
ViolentKicks
Solar eclipse Kicks
White Ball Co
The Bloody Basket
Wet Sandal Group
Shiny Shoelace
Single Slingback
The Other Gym Shoe
Sweeter Sneaker
Shaped
Game Group
White Slipper
And
Top Trainer Spot
Consecutive Recoil
Horseshoe Spot
Lip reader Sneaker
MysteriousSneaker
Torn Slipper
The Brutal
Ball Pro
Single Soulier
The Giant
Small Sandal
Soled
Scuffed Skateboard
HeavyShoe
The Penalty
Tattered Basketball
Small Sportswear
BlueShoe
Scuffed Surfboard
Trainer Group
Soled Soulier
Rips Kicks
Libor Sneaker
Small Streetwear
Basketball Spot
Scuffed Suede
Expensive Game
The Right Sandal
Snow Silverside
Stinky Slingback
The Side Sound Off
White Sandal Co
Shiny Slipper
Tennis Shoe Place
RaggedSneaker
Topped Shoe Trading Co
The Ordinary
Scuffed Tennis Shoe Pro
Slipper Group
Sole Sneaker Group
Secondary Silverside
The Other Game
Slipper Spot
Shiny Provide With Shoes
The Second Sandal
The Grubby Game
Shiny Stocking
The Pink Ball
Second Trainer
FranticKicks
Sundry Complain
Light Lace Trading Co
Beamer Sneaker
Blue Ball
The Small
Sock Place
Single Sandal
Loose Lace Trading Co
Unlaced Basket
Free Complain
The Mighty
Soled Sandal
Ragged Ball Pro
Gym Shoe Pro
White Slipper Group
Loose
Sudden Squawk
Asset Resell
The Padded Sandal
Ball Group
Classic Gym Shoe
Slipper Collective
The Pink Basketball
The Gentle Flush
RhythmicKicks
Orthopedic
Unlaced Trainer
Laced Horseshoe
Buckled Footwear Spot
The Tiny
The Numerous
Circulate Spot
Left Trainer
The Blue
Cheap Slipper Trading Co
Red Slipper
Feature Sneaker
OtherSneaker

Cool sneaker reseller business name ideas

Worn Game Group
Incense cedar Sneaker
Classic Basketball Pro
Unlaced
Sandal Co
The Filthy Shoe
Dainty Footwear Group
The Little Shoe
Old Gym Shoe Co
The Giant Gym Shoe
Classic Game Co
Left Boot Group
The Unlaced Gym Shoe
Classic
Expensive Ball Co
New Game Place
FlatShoe
Single Slipper Trading Co
Shaped Horseshoe
Red Boot
The Scuffed
Footwear Collective
Second Trainer Collective
Shaped Sandal
Classic Game Spot
Iron Boots Pro
Wet Basket Co
Sole Sole
Lone
Sole Sneaker Group
The Pink Basketball
Padded Slipper
The Shiny
Cheap
Sole Stool
Old Basket Group
Sandal Spot
Pink Gym Shoe Spot
Shiny Silverside
Golden Horseshoe Group
Big
The Single Basketball
The Ordinary Ball
The Dainty
Bee eater Sneaker
Second Streetwear
Basket Group
The Classic Gym Shoe
Polished Horseshoe Pro
Scuffed Sandal Co
Old Ball
The Green
RaggedSneaker
Ships Kicks
Topped Footwear Pro
The Second Sandal
Left Slipper
IronShoe
Drop
The Other Footwear
Sundry Recoil
Old Sneaker Pro
Mind reader Sneaker
Lay reader Sneaker
ViolentKicks
Drips Kicks
Expensive Basketball
Small Basketball Collective
Solid Boot Place
Secondary Sneaker
Right Footwear Trading Co
Neater Sneaker
SevereKicks
Expensive Game
Grubby
Blue peter Sneaker
Soled Stocking
Shoe Trading Co
Lone Tennis Shoe Group
Blue Boot Co
The Grubby Game
Heavy Sandal Place
Rebar Sneaker
Sandal Place
Sock Collective
Brown
Boot Collective
Giant Footwear
The Brown Sneaker
Clean Footwear Collective
Classic Gym Shoe
OrdinaryShoe
Cheap Slipper Trading Co
The Green Tennis Shoe
Top Trainer Spot
Worn
Classic Gym Shoe Place
ExpensiveSneaker
BrownShoe
Ordinary Shoe Pro
Surgical Sole
Red Slipper
The Pink Basket
The Filthy Footwear
The Comfortable Horseshoe
The Savage Gripe
The Padded
The Pink Ball
The Few
Game Group
Brake Shoe Group
Single
SecondSneaker
Cheap Sandal Collective
RhythmicKicks
Single Gym Shoe Trading Co
Single Sock
The Expensive Basketball
The Loose
The Blue
Secondary Sabot
Unlaced Basket
ClassicSneaker
Topped Basketball
Torn
Strips Kicks
The Lusty
Blue Boot Collective
Hand Provide With Shoes Trading Co
Unlaced Shoe Pro
The Worn
Boot Spot
The Czechoslovak Sandal
Sock Place
The Worn Trainer
Unlaced Footwear
The Pole
Cheap Ball Place
Blue Trainer
Feeble Sound Off
Blue Sandal

Unique sneaker reseller business name ideas

Sole Sandal
Basketball Pro
The Second
Donate Trading Co
Numerous
Single Sandal
Cleaner Sneaker
The Ordinary Sandal
Right Ball
Lone Basket Pro
Ordinary Brake Shoe
FranticKicks
Pink Lace Group
Soled Slipper
Top Basketball Co
Basic
Stinky Suede
The Leading
Classic Footwear Spot
Hand
Czechoslovak Sandal Co
Acquire Trading Co
The Right
Clean Trainer Co
The Tiny
Heavy Gripe Collective
Lost Sneaker Collective
Finished Lace
The Pink Sock
Speakers Sneaker
Majestic Basketball Group
Bloody
Clean
The White Basket
Boots Place
Secondary
GiantSneaker
Sandal Collective
Old Trainer Group
The Czechoslovak Slipper
The Tight
Sock Group
Basketball Trading Co
Made Provide With Shoes
Kilometre Sneaker
The Lost
The Ragged Trainer
Athletic
Resold Place
Red Tennis Shoe
Surgical Sabot
Backward Gripe
Footwear Place
The Laced Slipper
Stinky Shoemaker
Single Suede
Unlaced Sandal Collective
Small Streetwear
AccessoryShoe
Circulate Spot
Worn Slipper Place
White Sandal
Left Trainer Spot
Left Tennis Shoe Pro
New Trainer Co
Game Pro
Expensive Horseshoe Spot
Giant Footwear Co
Water heater Sneaker
The Penalty
The Furious
Majestic
Tiny Boot Place
The Flat
Surgical Slipper
Ordinary Basketball Place
Basket Collective
The White
Mysterious Footwear
Ordinary Trainer Collective
Ball Place
Leader Sneaker
The Leather
LeadingShoe
Right
The Finished
The Pink
Meaner Sneaker
Pink Gym Shoe Place
Hearty
Single Trainer
Hot Basketball
Sneaker Collective
New Shoe Pro
The Little Footwear
Single Shoe
Ordinary Game Pro
Right Trainer Place
Blue Trainer Collective
Resale Co
Port orford cedar Sneaker
The Orthopedic
NumerousKicks
Drop Flush
The Ordinary Basketball
Secondary Sandal
HeeledShoe
The Old Tennis Shoe
Big Horseshoe Place
Czechoslovak Basketball Group
The Wet Basketball
CzechoslovakSneaker
Single Footwear
Foot Lace
Resold Trading Co
BlueSneaker
Worn Footwear Pro
Red Gym Shoe Group
Double
The Stinky
And Brake Shoe
The Soled
Mysterious
Small Surfboard
Old Sandal Place
Red Horseshoe Collective
Giant Gym Shoe
Top
SolidKicks
Scuffed Basketball Place
Game Spot
Free Complain
The Torn
BrokenShoe
Bloody Gym Shoe Pro
Light Lace Trading Co
Wet Ball Trading Co
The Filthy
ToppedSneaker
Expensive Basketball Group
The Shaped

Cute sneaker reseller business name ideas

Brake Shoe Co
The Rear
Other Gym Shoe
Hot Sandal Trading Co
Green Slipper
The Mysterious Footwear
Scuffed Tennis Shoe Trading Co
Small Game Co
Beamer Sneaker
Small Skateboard
Tattered Basketball
Torn Ball
The Unlaced
Red Sandal
Left Horseshoe Co
Praetor Sneaker
Czechoslovak Basketball Spot
Sudden Squawk
The Old Footwear
Golden Sneaker Trading Co
Orthopedic
Lip reader Sneaker
Pips Kicks
ScuffedSneaker
Trips Kicks
Game Place
TornSneaker
Soled Sole
Loose Horseshoe Spot
The Pink Lace
The Basic
Green Basketball
Right Basket Group
Scuffed Streetwear
The Little Brake Shoe
Red Sandal Place
Mysterious Basketball Place
White
Wild Gripe Place
Sly
Partial eclipse Kicks
Left Basketball
TinyShoe
Right Trainer Co
The Frantic
Lace Co
The Straight
Tennis Shoe Co
FootShoe
Stinky Sportswear
Rear
OrdinarySneaker
Cheater Sneaker
Small Slipper
Topped Ball Collective
The Basic Bang
Shiny Shoelace
Beakers Sneaker
Postoperative Boot
Loose Lace Trading Co
The Padded Trainer
The Top Footwear
Light meter Sneaker
Reseller Collective
The Grubby Gym Shoe
Surgical Sandal Collective
Free
The Foot
SmallSneaker
Other Basketball Place
The New Slipper
Czechoslovak Footwear
Ragged
Topped Shoe Place
SuccessiveKicks
Wet Sandal Group
Unlaced Ball Trading Co
RightSneaker
Leather Horseshoe
Eider Sneaker
The Classic Slipper
LoneSneaker
The Red
Lost Slipper Pro
Clips Kicks
Cheap Tennis Shoe Place
Speeder Sneaker
Single Ball Pro
Pink Trainer Pro
The White Tennis Shoe
Second Ball Spot
The Classic Ball
Heater Sneaker
Single Shoemaker
Blue Shoe
Grubby Basket Group
HeavyShoe
Ragged Tennis Shoe
Slipper Trading Co
Boots Spot
Small Shoe
The Cheap Trainer
Scuffed Slipper Place
Scuffed Shoe
Topped
Scuffed Slingback
The Grubby
Sock Co
Minority leader Sneaker
Scuffed Sock
Horseshoe Group
Sleeper Sneaker
Red Ball Co
Athletic Horseshoe Trading Co
Topped Ball
Green Gym Shoe
Slipper Co
Dreamer Sneaker
The Penalty Gripe
Ball Collective
Nips Kicks
Bloody Footwear
White Boots
The Small Shoe
Clean Trainer
The Top
Surgical Shoelace
Little
FrontShoe
New Shoe
The Majestic Trainer
The Majestic
MajesticSneaker
Single Sabot
Cedar Sneaker
Soft Silverside
The Top Slipper
Peter Sneaker
Cheap Basket Collective
Czechoslovak Trainer
Horseshoe Trading Co

Clever sneaker reseller business name ideas

Shiny Soulier
BuckledShoe
Mighty Recoil Collective
Surgical
The Lone
The Classic
Red Trainer Group
Distribute Collective
Indirect Sound Off Place
NewSneaker
The Topped Slipper
Sound Off Co
Game Co
Short Thrill Trading Co
The Ordinary
FilthySneaker
Secondary Silverside
Gum Brake Shoe Place
Lieder Sneaker
The Sly
HandShoe
Metre Sneaker
The Surgical
Small Sock
The Secondary
The Frantic Squawk
Basketball Spot
Stinky Basketball
The Numerous
Left Gym Shoe
Creeper Sneaker
Sandal Group
Scuffed Surfboard
RightShoe
Gym Shoe Co
The Second Gym Shoe
PointedShoe
Wet Slipper Pro
Game Collective
GrubbySneaker
Classic Slipper Spot
Atlas cedar Sneaker
Shiny
Mysterious Basket Trading Co
Blue Ball
The Ragged Tennis Shoe
Left Basket Spot
Athletic Horseshoe Pro
The Bloody Basket
Consecutive Recoil
Expensive Gym Shoe
The New Sandal
The Old Sandal
The Hot
Flat Provide With Shoes Group
The Successive
Bang Place
Heeled Sneaker Spot
Clean Basket Trading Co
Spanish cedar Sneaker
Clean Shoe Place
The Hot Sandal
Second
Footwear Group
Loose
TightShoe
Laced Sock
GumShoe
White Boot Spot
Padded Tennis Shoe Place
Slipper Collective
LittleSneaker
Sweeter Sneaker
Stinky Streetwear
LowKicks
Czechoslovak Footwear Spot
Tennis Shoe Group
Blue Provide With Shoes Pro
Stinky Gym Shoe
Laced Horseshoe
Carpet sweeper Sneaker
Other Gym Shoe Place
Low
Leaper Sneaker
WhiteSneaker
Gym Shoe Collective
Green
Feature Sneaker
Stinky Surfboard
Single Basketball
Extra
The Clean Sandal
Single Sportswear
Clean Tennis Shoe Place
And Sneaker Place
Basket Pro
White Provide With Shoes
Buckled Horseshoe
Sole Soulier
Lotus eater Sneaker
Stinky Sock
The Violent
DesperateKicks
Wild
TwoShoe
Scuffed Footwear Group
Ragged Footwear Collective
Game Trading Co
Side Complain
Small Suede
Giant Game Co
The Surgical Lace
Grubby Tennis Shoe
Toed
Again Resell
Padded
The Front Provide With Shoes
Worn Game
GentleKicks
BasicKicks
Comfortable Sandal Group
Old
Stinky Shoe Collective
Recoil Spot
Meter Sneaker
Footwear Pro
Sandal Pro
Old Slipper
Shaped Sneaker
Other Basketball Group
Scissor Gripe Co
Right Sandal
HotSneaker
Second Sportswear
Ragged Shoe Trading Co
Stinky Shoe
The Majestic Gym Shoe
Iron Footwear Collective
Eclipse Kicks
Trainer Co
The Leather Sneaker

Best sneaker reseller business name ideas

Ball Group
Snow Soulier
Several Flush Spot
Believer Sneaker
Sundry Complain
Steeper Sneaker
White Slipper
Scuffed Tennis Shoe Place
Lone Ball Co
Top Sock Group
Scuffed Shoemaker
Expensive Provide With Shoes
The Toed Footwear
Weeper Sneaker
Sneaky Sneaker
The Old
Soft Sneaker
Small Sandal
White Boot Trading Co
The Tremendous
Leaguer Sneaker
Basketball Collective
Tremendous Gripe Place
ViciousKicks
Cheaper Sneaker
Basic Boot
Few
Snow Silverside
Wet Sandal
Left Slipper Group
Shaped Lace
Exposure meter Sneaker
Ragged Tennis Shoe Pro
The Single Slipper
Wooden Slipper Collective
Scuffed Suede
The Cheap Slipper
AlternateKicks
Alternate Sound Off
The Directed
The Second Game
The Unlaced Footwear
Sandal Trading Co
Shiny Sandal
Thrill Co
Eger Sneaker
Stinky
OldSneaker
Slipper Place
The Clean
Slipper Group
Sips Kicks
Fitting
Basketball Group
The Double Boot
Scuffed
The Two
Soled
Mips Kicks
Other Trainer
Tennis Shoe Trading Co
The Right Provide With Shoes
Mule
White Ball Place
Detour Sneaker
Lips Kicks
Freezer Sneaker
Two Sandal
Wet Slipper Group
Stinky Slipper
Flat
White Tennis Shoe
Libor Sneaker
Whips Kicks
Narrow Sandal Spot
Vicious
The Vicious
The Right Shoe
Padded Basket Group
Red Footwear
Small Shoemaker
Other Basket Group
The Athletic
NervousKicks
Soled Soulier
Stinky Skateboard
Polished
Boot Trading Co
The Clean Shoe
Iron Brake Shoe Group
Demeter Sneaker
Soled Sandal
Second Suede
The Iron Boots
Little Ball
The Leather Sock
Electric heater Sneaker
Bloody Basket Co
Pointed
Free Complain Group
Torn Trainer
Sweeper Sneaker
White Ball Co
Water meter Sneaker
Clean Sandal Trading Co
Little Ball Pro
SuddenKicks
Shiny Sock
The Mysterious Slipper
GoldenShoe
The Tattered
White cedar Sneaker
Expensive Ball Place
Ball Spot
The Right Sandal
T bar Sneaker
CleanSneaker
Red cedar Sneaker
Back Bang Collective
Pink Horseshoe Co
Shiny Sabot
The Bloody
Red Basket Collective
Hot Slipper Pro
The Tight Slipper
The Rhythmic
Padded Tennis Shoe Spot
Eater Sneaker
The Mysterious
Second Slipper
Small Sportswear
Tattered Sandal Collective
The Polished
Lost Sneaker Spot
IndirectKicks
Sneaker Trading Co
LittleShoe
Vicious Recoil Place
Boot Pro
Slipper Spot
The Boot

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sneaker Reseller Business:

Simple is always better

This means a few different things. Your sneaker reseller business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sneaker reseller business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Sneaker Reseller Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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