50+ Best Small Business Saturday Subject Lines [+ Free Email Templates]

Pat Walls

•

Updated: February 22nd, 2024

50+ Best Small Business Saturday Subject Lines [+ Free Email Templates]

Small Business Saturday is a shopping holiday held annually on the Saturday after Thanksgiving in the United States. It was created to encourage people to support local small businesses and help drive economic growth in their communities.

As a small business owner, you must grab the opportunity to grow sales & make a huge profit on this day. This holiday is becoming more popular with each passing year. Investing in Small Business Saturday promotion is also in your best interests.

Create a great email campaign to set yourself apart. Email marketing is an excellent solution for small businesses looking to make a big impression.

In this article, we provide you with the best examples of Small Business Saturday subject lines that you may use as inspiration or just copy and paste for your own usage.

Here are 50+ Best Small Business Saturday Email Subject Lines:

Small Business Saturday Email Subject Lines

Eye on the Saturday Sale.
Shop Local This Small Business Saturday
Shirts and trousers on sale. Valid till Saturday
Think Big, Shop Small!
20% Off Store-Wide: Our Small Business Saturday Offer to You
A Thank You For Shopping Locally: 15% Off Just For You
Stay Local This Saturday
Buy One, Get One Free! Small Business Saturday Only
Attention! Saturday sale best offers
Missed Out on Black Friday? Don’t Worry, Our Sale Continues with Small Biz Sat!
Attention! Name of the company. Best discount and offers till Saturday
A Message To Our Local Community This Small Business Saturday
Saturday blockbuster: How to calculate average customer value
It’s #SmallBizSat!
You have got only one day left to Avail this Saturday’s sale.
Have you supported a small business today?
Check out the new sales offer this Saturday
Your Local Community Is Counting On You
Shopping Small Is A Big Deal To Us
A Free Gift When You Shop Locally With Us This #SmallBizSat
Win Big For Shopping Small With 20% Off This Saturday
Your seven-figure money is going on Saturday at midnight.
Order Ship Free Today Only
The Deals Keep on Coming with our Small Business Saturday Sale
Get 10% Off This Saturday Only
Save big on Saturday. Give the gift of family.
Take a further 5% off on top of our Black Friday offers!
Up to 50% off in celebration of Small Business Saturday
It’s a Big Thing to Small Shop
Our Black Friday sale continues with 20% off for #SmallBizSat
Free Shipping for Small Business Saturday
Get stuffed with our new Saturday offerings
Weekend Serenity: Relax and Unwind with Our Products
60 percent off. Talk about something to be grateful for
Weekend Treat: Free Shipping on All Orders Today
Saturday offer: get a free bakery item from us.
Saturday Smarts: Learn Something New Today
Saturday! See what we have this year for you!
Weekend Inspiration: Quotes to Start Your Saturday
Saturday food coma! These offers will wake you up.
Saturday Flash Sale Don't Miss Out!
Open up for the doorbuster Saturday Sale.
Saturday Showcase: Featured Products of the Week
We waited an entire week to share the Saturday Sale offer with you
We can’t keep quiet. Saturday sale offer
Don’t break your Saturday holiday. Just shop and shop
What do you want on Saturday?
What is an online store? Up to 50 percent off on everything on Saturday
Saturday has never looked like this
Saturday Savings: Exclusive Deals for Our Subscribers
Saturday sale is closing in 2 hours
Top 5 ways to have a relaxing Saturday
Increase the sales of your business. Saturday offer

Small Business Saturday Email Template Examples

Here are a couple of great examples of Small Business Saturday email templates you can use:

Small Business Saturday Email Template

title=Support Local on Small Business Saturday! Dear [Customer],

Small Business Saturday is coming up, and we want to remind you of the importance of supporting local businesses like ours.

On November 26th, we'll be offering exclusive deals and discounts to help you get a jump start on your holiday shopping.

We're proud to be a part of this community, and we're grateful for your support. When you shop with us, you're not just getting great products or services - you're also investing in your community.

So mark your calendar, and come see us on Small Business Saturday!

Thank you,

[Your Name & Business Name]

Small Business Saturday Movement Email Template

title= Join the Small Business Movement on November 26th Hi [Customer],

As a small business owner, I'm proud to be a part of the movement to support local businesses. And I hope you'll join me on November 26th for Small Business Saturday.

This special day is dedicated to shopping at local small businesses like ours, and we're offering a variety of discounts and specials to show our appreciation for your support.

Small Business Saturday isn't just about shopping - it's about investing in our community. When you choose to shop with us, you're supporting the local economy and helping us continue to bring you the best products and services.

I hope to see you on November 26th!

Best,

[Your Name & Business Name]

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 50+ best small business saturday subject lines [+ free email templates].

Add Text Section Add Story Add Idea Add Business Add Tool

meet the author

Pat Walls