1,000+ Creative Sleep Products Business Names

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Updated: April 14th, 2025

So, you've come up with the perfect sleep product idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sleep product stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sleep product ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sleep product.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sleep Product Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sleep product name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy sleep product name ideas

Better
The Health Wealth
The Resting Panda
Doze
Snooze Better
Nap Me
Z’s
Beauty Sleep
Hashtag Sleep
Eyes Shut Wide
Wide Awake
Twenty Winks
The Spot Of Sleep
Beddy Bye
Do Nothing
Busy Days Good
Real Goodness
Well Slept
Rested
Still
Silent
Beauty Dose
The Bed
Hello, Sleep
Sleepy Head
Catch
Nap Made
Turn In
Sleep Caterer
Eye Magic
Easy Eyes
Sleep Chef
Checked
Tumbled
Bed Time Story
Zizz
Nod
Fresh Breath
Beauty Filter
Texture
Homelike
Sweet Dreams
Dreamy
The Abstract
Absorbed
Jumble
Sleepy Blues
In The Calm
Gazed
Shocked
Light Sleep
Sleep Pleasure
Me Time
Reclining
Zeal
Joy
Glee
Sound Sleep
Happy Hour
Hush
Essential
Sleep Potion
Lightening
Vanish
Hospitable
Solace
Dido Sleep
Passive
Delight
Fully
Synced
Sleep Essentials
Healthy Way
Sleep Glow
Self Love
Partial Brand Group
The Single
Further Grants Collective
The Soft
QualityProduct
National Mathematical Product Collective
The Legal
Healthy Eternal Sleep Trading Co
Helping Co
Brief Nap
The Effective
Domestic Production
The Bandwidth Mathematical Product
Cartesian
Intersection Group
Modest Product
Daytime Snooze Co
The Overseas
Agricultural
Liquid Packaging Trading Co
Particular Packaging
The Domestic
Homogeneous Appliance Group
The Valuable Ingredient
Eternal Sleep Co
Merchandise Pro
Phonics Product
The Gentle
LiquidProduct
Doze Group
Rest Pro
Wares Group
Uneasy
The Slow Slumber
Legal Helping Co
Relief Place
New
Sound Snooze Place
ChiefProduct
Extra Rest Trading Co
Sufficient Snooze
Friendly Assistance
EffectiveAid
ProfoundSleep
The Inadequate
Soft Sedate
Principal Provided
Defective
The Nocturnal
Funding Group
Nocturnal
The Humanitarian Attention
Liquid
Broken
The Indirect
ComfortableSleep
Healthy Eternal Sleep Place
Particular Producing
TotalProduct
Superior Intersection Group
Economic Assist
Western Tending
Partial Production
Valuable Care Place
SingleProduct
Like
Additional Care Trading Co
Needed Nap Trading Co
Mutual Relief
Normal Eternal Rest Collective
Endless Snooze
Surgical
The Substantial

Creative sleep product name ideas

Artificial Attention
Medical
Useful Relief Group
Refreshing Awake Group
Soundest Kip
Pure
Invaluable Humanitarian Spot
Little Quietus Co
Enchanted
The Excessive
The End Intersection
Merchandise Group
InvaluableAid
End Merchandise
The Brief
DreamlessSleep
Primary Produces
The Outside Tending
Wave Eternal Rest Pro
Honest Product
Useful Packaging
Sound Staying
Robotic Product
Effective Assistance Collective
Nap Group
Balmy
Soft Sleeper
First Care Spot
Poor Awake Pro
Memory Relief
The Cross Production
National Marketing
Additional Assisting
Generous
Bandwidth Brand Spot
Soft Sleepover
Marketing Trading Co
Foreign Help
Military
Indispensable Grants Spot
The Magnetic Quietus
LastSleep
Principal Produced
Friendly Assistance
Extra Doze Group
Principal Packaging
Healthy
TroubledSleep
Adequate
The Sufficient
Partial Appliance Place
Particular Producer
Eternal Rest Group
The Restorative Nap
The Hypnotic Rest
Legal Funding Co
Erotic Product
National Mathematical Product Collective
DefectiveProduct
Mechanical Funding
Sufficient Snooze
The Multilateral
The Hypnotic
Wares Co
Logical Mathematical Product Place
Sufficient Stay
Peaceful Rest Co
Marketplace Place
Indispensable
Synthetic Mathematical Product Collective
Production Group
The Raw
Final
Modest Product
The Profound
Snooze Spot
The Marketable
The Final
The Artificial
Help Collective
The Single
Enough
Economic Assist
Primary Provides
The Deep
Less Bed Group
The Finished
Quiet
The Homogeneous Wares
Symbolic Product
Western Tending
The Stable Appliance
Feverish Quietus Pro
National Wares Group
Useful Assistance
NavigationalAid
The Enough
Eternal Rest Trading Co
The Happy
Charitable Help
StableProduct
Bandwidth Marketing Group
The Paradoxical
Helping Group
Partial Producer
Quality Packaging
Mathematical Product Spot
Slow Sunset
Immediate
The Untroubled
Pecuniary
MarketableProduct
Closet Product
VisualAid
NiceSleep
WaveSleep
Eternal Sleep Collective
State Tending Collective
Insufficient Nap Pro
Intersection Trading Co
Appliance Pro
BasedAid
Intersection Group
Eternal Sleep Pro
Packaging Trading Co
Slow Slumber
Wares Pro
Useful Marketplace
The Band
LongSleep
Official Funding Pro
The Enchanted
Fitful Eternal Rest
Rest Trading Co
Further
The Good
Russian
The Net Appliance
Balmy Snooze
The Artificial Grants
The Useful Assistance
Additional Aides
The Natural Packaging
Blissful Eternal Sleep Spot
The Chief Wares
Additional Helping
The Multi
Marketing Place

Learn more about starting a sleep product:

Where to start?

-> How much does it cost to start a sleep product?
-> Pros and cons of a sleep product

Need inspiration?

-> Other sleep product success stories
-> Marketing ideas for a sleep product
-> Sleep product slogans

Other resources

-> Profitability of a sleep product
-> Sleep product tips
-> Blog post ideas for a sleep product

Funny Sleep Product Names

Commercial Ingredient Group
Artificial Assistance Group
The Agricultural
The Restorative Nap
Feverish Quietus
Short Stay
First Tending Trading Co
Wares Trading Co
The Total
Sufficient Stay
The Marginal
Attention Trading Co
Direct Brand Spot
Brand Collective
Insufficient Eternal Rest
The Light Rest
The Quiet
The Hypnotic Snooze
End Merchandise
Marketing Pro
Doze Pro
Mathematical Product Spot
Blissful Eternal Sleep Place
Troubled Slumber
Short Sleepover
Pleasant Quietus Group
Primary
Valuable Merchandise Group
Friendly
Line of products Product
Artificial Ambulance
Inevitable
ArtificialAid
Synthetic Mathematical Product Collective
Production Place
National Mathematical Product Collective
ValuableProduct
The Hypnotic Rest
Melodic Product
The Short
Mathematical Product Trading Co
The Adequate
Nap Co
Soundest Staying
The New
Primary Produces
EffectualAid
Restorative Snooze Place
Endless Doze Pro
Particular Packaging
The Restorative
Tending Spot
The External
Wares Co
The Primary
The International
Slow Bed
The Heavy
Substantial
Wave Eternal Rest Pro
Intermediate
Institutional Help Spot
The Supernatural Assist
Erotic Product
The Excessive
Assistance Co
Marketing Co
Awake Trading Co
The Sweet Doze
Peaceful Rest Trading Co
Enough
Deepest
Eternal Rest Collective
Little Quietus Co
Soft Sedate
The Chief
The Daytime
Specific Intersection
Slumber Collective
PowerfulAid
The Direct
Relief Place
The End
HalfSleep
PrimaryProduct
The Enough
The Net
Help Group
Appliance Spot
Partial Ingredient Spot
The Effectual
The Cartesian
WaveSleep
Multilateral
Partial Producer
Merchandise Spot
Wares Spot
SingleProduct
Particular Provides
Assistance Trading Co
Merchandise Group
Indispensable
Long Quietus Place
Powerful Helping
Primary Mathematical Product Group
Slow
Timely Help Group
The Timely
The Extra
Enchanted
Marketing Spot
Particular Proceeds
SolidProduct
Last Snooze Pro
Fitful Eternal Rest
UsefulAid
Supernatural Attention Co
Assist Trading Co
Russian Grants Group
Eternal Eternal Rest
LeaseAid
Short Eternal Sleep Place
The Western Tending
Additional Helping
Principal Produce
Last
Federal Funding Pro
The Artificial Grants
Production Co
BandAid
The Valuable
The Direct Brand
Pure Packaging
Deepest Slumber Place
The Pleasant Quietus
BasedAid
Bandwidth Marketing Group
Mutual Relief
National Wares Group
Brief Eternal Rest Trading Co
Longer
The Single
The Half
Sufficient Sleeper
Specific Ingredient
The Blissful Awake
The Bandwidth Mathematical Product
EfficientAid

Cool sleep product name ideas

EffectiveAid
Particular Produces
The Mesmeric
The Inevitable
Excessive Bed Co
The Bilateral
Institutional
The Net Ingredient
Needed Nap Trading Co
New
Bed Pro
Assistance Pro
The French
Slow Stay
Restorative Snooze Place
DefectiveProduct
Divine Assistance Co
Primary Producing
The Nocturnal
HalfSleep
The Overseas
Mathematical Product Trading Co
Artificial Ambulance
Artificial Attention
Generous Assistance Collective
Useful Packaging
Brand Pro
Longer Doze Spot
Domestic Packaging
Commercial
Short Sleepover
DomesticProduct
Uniform Wares Place
Composite Product
Snooze Co
PowerfulAid
The Induced
Sound Snooze
WaveSleep
Brief Nap
The Short
TechnicalAid
Hypnotic Product
Kip Spot
Oddest Product
Enough
Typical Mathematical Product Group
The Heavy
ExcessiveSleep
Partial Producer
The Soft
Less Bed Group
The End Intersection
Healthy Eternal Sleep Trading Co
RestfulSleep
Western Helping Collective
Profit Product
The Defective
Appliance Collective
Financial Help
Domestic Production
IndirectAid
Specific Ingredient
RemSleep
The Surgical
Western Tending
The Finished Intersection
GiftAid
Products Product
Endless Snooze
Effective
Primary Provided
NavigationalAid
Artificial
Intersection Group
Commercial Marketplace Trading Co
The Brief Doze
Quality
Annual Packaging
The Valuable Tending
The Endless
MultiProduct
EndProduct
Soft Sleeper
Indispensable Grants Spot
Additional Helping Pro
Attention Trading Co
Awake Group
The Wave
The Blissful Awake
Pure Packaging
Cross
The Ultimate
Mutual Relief
Partial Packaging
Further Grants Collective
Uniform Brand Spot
Marketing Place
Last
Eternal Sleep Group
State Tending Collective
Endless Rest Co
Wares Pro
Pecuniary
Solid Appliance
Demonic Product
Drugged Bed Pro
The Little Eternal Sleep
The Dreamless Snooze
The Effectual
Marketplace Collective
The Logical
Chief Marketing Place
Inner
Soft Staying
LethargicSleep
Short
Merchandise Trading Co
Supernatural Funding
Attention Pro
The Slow
The Hypnotic Rest
Ultimate Production
Artificial Allowance
Massive
Packaging Trading Co
Helping Collective
The Much Snooze
Additional Assistive
Extra Doze Group
Western Care Co
The Pure
Useful
Principal
The Legal Attention
The International
The Diagnostic
Care Co
MultilateralAid
The Temporary
Attention Collective
The Drugged Doze
Short Snooze
Sweet Stay
Defective Merchandise
Additional Assisting
Cross Marketplace Pro
HumanitarianAid

Unique sleep product name ideas

BandwidthProduct
Sweet Sleepover
The Artificial
The Inadequate Doze
Pure Property
PureProduct
Particular Provided
Partial Appliance Place
The Pleasant Doze
Defective
Additional Helping
The Finished Brand
Immediate Care
The Technical Attention
The Medical
Deepest Slumber Place
Poor Awake Pro
Additional
Tending Spot
CalmSleep
Paradoxical Awake
Ordinary
Technical
GenerousAid
Rest Co
Fitful Snooze Place
Awake Spot
Synthetic Mathematical Product Collective
Valuable Care Place
Slumber Collective
Mathematical Product Spot
Marginal Brand Group
Supernatural
Finished Brand
PrimaryProduct
LikeSleep
Short Sedate
The Stable Packaging
The Net Appliance
Closet Product
Humanitarian Relief
The Brief
Wares Co
Balmy Eternal Rest
The Band
UniformProduct
Technical Tending Trading Co
Invaluable Humanitarian Spot
The Broken Doze
ParadoxicalSleep
Marketing Co
QuietSleep
Short Sedation
Slow Sedate
Nap Trading Co
Last Doze
Russian Assist Collective
Grants Group
Packaging Collective
Based
Ultimate Packaging
The Artificial Assistance
Brief Eternal Rest Trading Co
TypicalProduct
Partial Production
Multi
Artificial Advice
Slow Sunset
The External Tending
The Daytime
Official Funding Pro
Surgical Assist
Mesmeric Nap Pro
Sound Rest Group
Intermediate
Desynchronized Kip
Partial Provided
The Dreamless Bed
The Light Rest
PleasantSleep
The Natural Packaging
Short Slumber
The Additional Tending
Surgical Care Collective
Useful Brand
The Bandwidth Mathematical Product
Ingredient Pro
Cartesian
EfficientAid
The Normal Bed
DreamlessSleep
The Marginal
Substantial
Nice Snooze
End Ingredient Trading Co
Primary Produces
The Fitful
Effectual
Line of products Product
Funding Group
The Extra
Governmental
Excessive Awake
The Rapid
Artificial Assistive
Wares Group
Useful Assistance
The Beloved
Eternal Sleep Place
Artificial Assisted
Liquid
Refreshing Awake Group
Substantial Assistance
Marginal Wares Collective
Synthetic Wares Group
Principal Produced
Assist Trading Co
Care Spot
Interrupted
UnbrokenSleep
Help Co
International
Slumber Spot
Sufficient Standby
Mesmeric Bed
Sufficient Sedation
Soundest Staying
Annual
Bandwidth Brand Spot
Assistance Co
The Enchanted
DesynchronizedSleep
Balmy Snooze
The Longer
Legal
Useful Help
The Russian
Outside Care Place
Particular Producer
Soundest Sunset
The Legal
Additional Allowance
Eternal Rest Place
The Intermediate Appliance
Sound Nap Pro
MagneticSleep
Appliance Pro
ArtificialAid

Cute sleep product name ideas

Relief Pro
Sound Sedation
LegalAid
Official Tending Collective
Insufficient Eternal Rest
Enchanted Slumber Trading Co
Typical Brand Spot
Eternal Rest Collective
ExtraSleep
The Rem
The Western Humanitarian
Primary Packaging Place
Snooze Trading Co
Friendly Attention
Medical Tending Collective
Feverish Eternal Rest
Charitable Help
MilitaryAid
PecuniaryAid
National Marketing
The Deeper
Primary Produced
First Care Spot
End Merchandise Group
Extra Rest Trading Co
The Economic Tending
GentleSleep
Russian Humanitarian
FitfulSleep
The Humanitarian Attention
Longer Kip
The Russian Grants
The Charitable
The Timely
Artificial Assistance Group
ValuableProduct
Active Rest
The Useful Assistance
Mutual Assistance
Timely Tending Spot
The Visual
Indispensable
Humanitarian Assist Group
Invaluable Helping Spot
Final Brand Collective
Valuable Marketing
Humanitarian Place
The Mesmeric Kip
Generous
Liquid Packaging Trading Co
French Relief
Marketplace Co
Appliance Co
VisualAid
Surgical
The Soundest
Relief Group
UltimateProduct
Direct
Nada Product
SingleProduct
Prada Product
Russian Grants Group
Last Snooze Place
LittleSleep
Wares Spot
The Surgical Assistance
Packaging Pro
Valuable Helping Pro
DivineAid
Final Wares
Unique Production
Primary Mathematical Product Group
Invaluable Attention Trading Co
Good
Timely Helping
Effectual Funding
The Finished Wares
Help Spot
LessSleep
Appliance Spot
Bilateral
Marketplace Place
Modest Product
Diagnostic Assist Co
Superior Intersection Group
Russian Assistance Spot
Particular Producing
Economic Product
The Superior
Mathematical Product Co
OutsideAid
Primary Producer
Uninterrupted
Natural
Charitable Assistance Co
The Partial
Governmental Relief
The Intermediate
Ingredient Group
The Commercial Merchandise
Half Bed Spot
Legal Care Group
MutualAid
Short Staying
The External Care
Overseas Relief Spot
Synthetic Production Collective
Direct Brand Spot
The Like Eternal Sleep
The Based
Deep
The Based Assist
Grants Place
Snooze Group
Short Standby
The Sweet Doze
Logical Packaging Spot
Quiet
Artificial Assist
Funding Place
Daytime Snooze Co
First Assistance Place
BrokenSleep
The Magnetic Quietus
Pleasant Quietus Collective
The Less Eternal Sleep
Sufficient Sleeper
ManufacturedProduct
Pure
Uniform Intersection Trading Co
SpecificProduct
Sufficient Staying
Bandwidth Marketing Group
Soft Snooze
The Typical
Care Pro
Excessive Nap
ForeignAid
The Feverish
The Indispensable
The Normal
Raw Appliance Trading Co
Friendly
Healthy Eternal Sleep Place
Sweet Sleeper
Humanitarian
State

Clever sleep product name ideas

The Pleasant Quietus
ComfortableSleep
Help Group
Navigational Tending Collective
SuperiorProduct
The Paradoxical Nap
The Lethargic
Ingredient Collective
Poor
Erotic Product
Short Kip Collective
The Deep
Valuable Helping
Wares Collective
NaturalProduct
Principal Producing
Superior
Drugged Bed Spot
Partial Property
The Lease
Natural Bed Co
National
Memory
The Stable Marketplace
DirectAid
Sufficient Stay
Partial Produce
Soundest
The Direct Brand
Relief Trading Co
Sweet Slumber
Paradoxical
Band
Synthetic
DeeperSleep
The Particular
Logical Marketing Spot
The Economic
Psychotic Product
The Extra Rest
Heavy
Awake Trading Co
Soft Sedate
The Military
Longer
The Restless
Bilateral Helping Spot
Memory Relief
HealthySleep
MuchSleep
Healthy
The Total
ProlongedSleep
SweetSleep
Synthetic Wares
Cross Production Trading Co
Snooze Place
Bilateral Grants Trading Co
Mechanical Funding
Partial Ingredient Spot
Additional Humanitarian
Charitable Care
External Grants
Intersection Co
Short Stay
Little Quietus Co
The More
SoundSleep
Rest Spot
Friendly Assistance
The Single
Short Eternal Sleep Place
Sound
Slow Sleepover
The Valuable Ingredient
The Quiet
The Untroubled
Narcotics Product
The Cartesian
Good Quietus Spot
InternationalAid
Endless Kip Collective
Supernatural Attention Co
Twilight
RapidSleep
More Nap Spot
Rest Trading Co
The Restorative Nap
OverseasAid
Doze Pro
Chronic Product
Efficient Tending Place
The Raw
Partial Producing
The Sufficient Bed
Beloved
Ultimate Production Collective
Medical
PartialProduct
The Last Eternal Sleep
Paradoxical Slumber Pro
InvaluableAid
The Massive
Primary Packaging
Merchandise Collective
Single
NetProduct
The Memory Helping
Untroubled Bed
Pocket Product
The More Doze
Mathematical Product Collective
Valuable Merchandise Group
BelovedSleep
Troubled Slumber
Hottest Product
The Rem Nap
Raw
The Sound
LastSleep
Peaceful Slumber
Uneasy Rest Co
Mesmeric Kip Co
Helping Group
The Natural Intersection
Eternal Rest Trading Co
Raw Intersection Trading Co
Slow
Sound Staying
Prolonged Eternal Rest Place
The Indirect
The Troubled
Assist Group
Primary Produce
Liquid Production Collective
Peaceful
Uniform
Additional Assist
The Mutual
Legal Funding Co
The Rem Slumber
Additional Care Trading Co
Principal Producer
Additional Ambulance
Rocket Product
External Assistance Spot
The Annual Intersection
Inadequate Slumber

Best sleep product name ideas

The New
Nice Snooze Spot
Marginal
Periodic Product
External Tending Trading Co
Chief Mathematical Product Trading Co
Light Bed
Help Collective
Brand Co
SoftSleep
Merchandise Place
Robotic Product
Profound Kip Place
Immediate Help Collective
Bed Trading Co
Manufactured Marketing Spot
Production Spot
The Uniform
Marketing Spot
Additional Auxiliary
Merchandise Group
The Magnetic
Hypnotic
Little Eternal Sleep Group
NiceSleep
The End
The Direct
Production Collective
NeededSleep
Kip Co
The Supernatural Assist
The Stable
Excessive Nap Spot
End Appliance Pro
Tonic Product
Marginal Marketplace Group
Blissful Eternal Sleep Spot
Funding Co
Specific
Relief Place
HeavySleep
The End Merchandise
StableProduct
Feverish
Powerful
Bed Collective
The Chief
The Charitable Help
Attention Place
Sufficient Slumber Trading Co
Sweet Standby
Dreamless
The Paradoxical Bed
Helping Co
Eternal Sleep Pro
Band Helping Group
MarginalProduct
Useful Relief Group
Overseas
Russian
The Slow Slumber
Legal Helping Co
Artificial Assisting
AdequateSleep
Last Kip
Solid
Visual
Marginal Packaging Co
Honest Product
Normal Eternal Rest Collective
The Tranquil Bed
CharitableAid
Interrupted Nap
The Domestic
The Homogeneous Packaging
LiquidProduct
Military Care Trading Co
TimelyAid
Wallet Product
Sufficient Snooze
The Pecuniary Tending
Deep Doze Group
Feverish Quietus
Useful Help Co
Like
Quality Marketplace Trading Co
Unbroken Rest
Final Production Trading Co
Overseas Attention Spot
Valuable Merchandise Co
The Navigational
The Solid Marketplace
The Valuable
Substantial Care Spot
Particular Packaging
InsufficientSleep
The State
Ironic Product
LogicalProduct
Nap Group
The Western Tending
The Humanitarian
Deeper Nap
The Additional
Snooze Spot
Wave Eternal Rest Pro
Artificial Assistance
Nap Place
SlowSleep
The Finished
Short Eternal Sleep Spot
Russian Help Pro
Effective Helping Spot
Sweet Sedation
Institutional Help Spot
Rest Group
Much Nap Co
Doze Group
Daytime Nap
Useful Help Pro
NationalProduct
Federal Assistance Place
Surgical Relief Pro
Pleasant
Additional Assisted
RawProduct
MemoryAid
The Mechanical
Massive Care Group
Nice Awake Pro
The Profound Nap
The Enough
The Endless Eternal Sleep
Neurotic Product
Eternal
Soundest Standby
Eternal Eternal Rest
Friendly Helping
The Ordinary
Needed Kip Place
Slow Staying
The External
Finished Ingredient Pro
Extra
Restorative
The Deeper Doze
Caribe Sleep
The Hypnotic

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sleep Product:

Simple is always better

This means a few different things. Your sleep product name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sleep product:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Sleep Product: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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