24 Business Ideas For Site Engineers [2024]
Interested in starting a business as a doctor in 2024?
If managed well, building a business as a doctor could be more lucrative than employment. So, which are the best business ideas for Doctors?
We put together 24 of some of the best doctor business ideas you can start in today.
For each business idea, we'll show you real-world examples of other doctor businesses to help you see what it takes.
Here's the full list:
1. Start a data mining and analytics tools business ($237K/month)
As a site engineer, you could leverage your technical skills to start a data mining and analytics tools business. By developing software that extracts and processes vast amounts of data, you could provide actionable insights to industries such as finance, healthcare, and retail. This business would enable you to turn raw data into meaningful patterns and trends that help organizations make data-driven decisions.
You could use your engineering background to understand complex data sets and apply programming, statistics, and machine learning to create innovative tools. There is a growing demand for such data-driven decision-making solutions, making this a lucrative market. This entrepreneurial endeavor combines your technical expertise with market needs, promising a challenging yet rewarding journey in business.
How much you can make: $450 — $1,500,000/month
How much does it cost to start: $750 (?)
How long does it take to build: 107 days (?)
Parseur, the data extraction tool, helps businesses automate their data entry process, catering to multiple industries such as food delivery, real estate and marketing, and has grown to over $40k in revenue per month since its launch in 2017.
2. Start a data analysis service ($42.6K/month)
As a site engineer, starting a data analysis service could be a practical and profitable venture. You likely already possess strong analytical skills and an eye for detail, which are critical for interpreting complex data sets. By leveraging your existing expertise, you could help businesses make sense of their operational data, leading to more effective decision-making and optimized processes.
You could offer services that range from analyzing customer behavior to improve marketing campaigns, to providing actionable insights that enhance overall business performance. Not only does this open up a lucrative income stream—data analysts are known to earn high salaries—but it also positions you as a valuable asset to your clients.
Additionally, your ability to communicate effectively with stakeholders will ensure that your clients understand and can act on the insights you provide. This dual focus on technical skill and client relations can set you apart in this high-demand industry, making your data analysis service a success.
How much you can make: $20 — $250,000/month
How much does it cost to start: $3,500 (?)
How long does it take to build: 90 days (?)
Founder of PropertyData creates a subscription website for UK property investors and developers that is now making $128,000 per month in recurring revenue.
3. Start a cloud management software ($129K/month)
As a site engineer, your deep understanding of complex systems and project management could be leveraged to develop cloud management software. This business idea involves creating a platform that assists companies in efficiently managing their cloud resources, including data storage, security compliance, and operational monitoring. Your technical expertise would enable you to design intuitive interfaces and robust backend systems that streamline cloud infrastructure for various industries.
The shift towards digital transformation by numerous companies presents a significant market opportunity for cloud management tools. By starting this venture, you'd be entering a high-demand industry, catering to sectors such as healthcare and finance. If you're entrepreneurial-minded and intrigued by solving complex problems through software development, this could be a highly rewarding side business or even a full-time endeavor.
How much you can make: $25,000 — $330,000/month
How long does it take to build: 180 days (?)
Third Wave Analytics developed the world's first cloud-based and customizable LIMS platform on Salesforce, generating $330k monthly revenue from clients such as Ohio State University and Boston University School of Medicine while partnering with the University of California-Berkeley for a COVID-19 study; founder Savitra Sharma advises aspiring entrepreneurs to focus on clear objectives to meet their goals.
4. Start a business communications software ($1.48M/month)
As a site engineer, you could leverage your firsthand experience with on-site challenges and inefficiencies to develop business communications software tailored to the construction and engineering industries. By creating tools that facilitate seamless communication among team members, subcontractors, and clients, you would bridge communication gaps and enhance project coordination. This could improve productivity and streamline workflows, particularly in an industry where clear, real-time communication is critical.
With the growing emphasis on technology and remote work, the demand for reliable, user-friendly communication software is immense, presenting a lucrative opportunity. Entering this largely untapped market would not only supplement your income but also allow you to bring innovative solutions to your field, potentially transforming how site engineers and project managers collaborate on projects.
How much you can make: $5,000 — $10,000,000/month
How long does it take to build: 180 days (?)
PEAR Cards is a card-based tool/game that empowers players to open up and initiate positive conversations, and with the help of Ad Magic, their Kickstarter had an all-or-nothing fundraising goal, which they met with so much support the company is now growing through the power of Twitter and Instagram.
5. Start an educational technology product ($48K/month)
As a site engineer, you could leverage your problem-solving skills and technical expertise to develop an educational technology product that addresses specific gaps in the educational system. This might involve creating an interactive learning app that helps students understand complex engineering concepts or a comprehensive platform offering online courses tailored to STEM fields.
Your background in engineering can provide valuable insights into the technical aspects of product development, making your edtech solution both practical and innovative. Additionally, you could explore partnerships with educational institutions to ensure your product meets real-world needs and stays updated with the latest educational and technological trends.
The potential to supplement your income is significant, as successful edtech products can scale to reach a wide audience. By making learning more engaging and accessible, you could not only create a profitable side business but also contribute meaningfully to the education sector.
How much you can make: $50 — $120,000/month
How much does it cost to start: $3,000 (?)
How long does it take to build: 67 days (?)
UpBrainery Technologies, founded by Ghazal Qureshi, revolutionizes STEAM education by providing hands-on learning experiences in the form of education kits, virtual tutoring, and online curriculum, while also offering their services to organizations such as the Girl Scouts, Girls Inc., and the Houston Rockets.
6. Start a coding business ($21.6K/month)
As a site engineer, delving into a coding business could be a strategic and lucrative side venture or full-time career change. Utilizing your analytical skills and technical knowledge, you could create software solutions, websites, and applications tailored to the needs of various industries, including construction, which you’re already familiar with. This not only allows you to provide innovative solutions to real-world problems but also keeps you in tune with the growing demand for digital products and services.
Starting a coding business opens up opportunities to work with diverse clients, from startups to established enterprises, ensuring a continuous flow of potential projects. You could begin by tackling small projects or offering your services to non-profits to build a compelling portfolio. As your business grows, you might hire additional programmers, enabling you to take on more complex and rewarding projects. This journey won’t provide quick wins but promises a sustainable and scalable business model that aligns well with an entrepreneurial spirit and a passion for technology.
How much you can make: $150 — $100,000/month
How much does it cost to start: $2,000 (?)
How long does it take to build: 60 days (?)
LowCode Agency uses no/low code tools to build custom-made apps at 80% lower cost and 70% faster than traditional app development agencies, growing double digits every month and targeting $150,000 in sales in their first year.
7. Start a technology consulting business ($137K/month)
As a site engineer, you could leverage your technical expertise to start a technology consulting business, supplementing your income or even creating a new revenue stream altogether. Many startup owners lack a strong IT background, making your skills invaluable for helping them navigate the complexities of modern technology trends. Given your experience, you could offer tailored consulting services that connect these entrepreneurs with the right technology innovation advisors to solve their most pressing enterprise challenges.
Your background in engineering uniquely positions you to understand and address the technical needs of businesses, driving innovation and growth through optimized technology solutions. By diving into this niche, you could play a crucial role in helping organizations harness technology to achieve their strategic objectives, making your consulting service indispensable. This venture could not only diversify your professional portfolio but also create significant opportunities for financial growth and career advancement.
How much you can make: $150 — $1,200,000/month
How long does it take to build: 100 days (?)
How a Ph.D. in computer engineering created a patented agile framework and turned it into a profitable training and consulting business, after realizing that his accumulated technology knowledge was losing value over time.
8. Start a customer intelligence analytics business ($107K/month)
As a site engineer, you could leverage your analytical skills and attention to detail by starting a customer intelligence analytics business. This venture would involve collecting and analyzing data on how customers interact with various products and services, transforming that information into actionable insights for businesses. By doing this, you would help companies make more informed decisions regarding their marketing strategies and customer engagement efforts.
Given your experience in managing complex data and communicating findings effectively, you have a unique advantage in this field. Customer intelligence analytics is in high demand, and your ability to provide in-depth analysis on customer behavior could make you a sought-after consultant. As this business model is gaining popularity across industries, you could find ample opportunities to supplement your income or even transition into a full-scale business.
Additionally, businesses of all sizes are looking to improve their customer retention and satisfaction rates. Drawing from examples like Verint Systems Inc., which generated $1.3 billion in revenue in 2022 through their customer intelligence analytics platform, you can see the potential for significant financial gain and industry impact. This makes it an appealing and lucrative path for site engineers interested in expanding their entrepreneurial horizons.
How much you can make: $100 — $840,000/month
How long does it take to build: 180 days (?)
EspoCRM, an open-source CRM application for small and mid-size businesses, has seen an average of over 16,000 downloads per year and makes up to $30k per month, offering efficient tools to systematize customer data, improve sales cycles, and automate routine administrative tasks.
9. Become a software developer ($51.7K/month)
As a site engineer, starting a business as a software developer could be a lucrative expansion of your skill set. With your strong technical skills and project management experience, transitioning to software development would allow you to design and oversee the creation of software solutions tailored to the construction and engineering industries. This could open opportunities to develop mobile apps or cloud-based tools that enhance project management, streamline workflows, or improve communication on construction sites.
Additionally, with the average salary for software developers around $110,140 and the potential to earn up to $140K annually, this venture could significantly supplement your income. Given the demand for specialized software, your unique insights into the engineering field could give you a competitive edge, allowing you to create niche products that cater specifically to the needs of your peers.
The increasing trend towards mobile apps and cloud-based solutions means businesses are eager to adopt new technologies that improve efficiency and data accessibility. By leveraging your engineering background and diving into software development, you could tap into this growing market and build a business that bridges the gap between engineering and innovative tech solutions.
How much you can make: $500 — $350,000/month
How long does it take to build: 100 days (?)
SkyVerge, a software company, has grown rapidly with revenue of $350,000 per month, over 100,000 eCommerce customers, and a globally distributed team of 30 people, all through starting with consulting projects and building focused and solutions-based products, acquiring small products from other developers, and focusing largely on content marketing and providing excellent customer support.
10. Start a game store ($232K/month)
As a site engineer, leveraging your analytical skills and project management experience could make a game store a viable side business. You could curate a diverse inventory of board games, card games, and video games, appealing to both casual players and hardcore enthusiasts. By staying current on gaming trends and hosting events like tournaments or game nights, you could foster a strong community feel within your store.
Moreover, your ability to manage projects and handle logistics would be advantageous in setting up and running a retail space efficiently. This venture could not only supplement your income but also allow you to turn a passion for games into a profitable business. If connecting with a passionate community while maintaining a sustainable venture sounds appealing, starting a game store might be the perfect entrepreneurial endeavor for you.
How much you can make: $300 — $1,000,000/month
How long does it take to build: 76 days (?)
Luxpitality co-founders discuss how they grew their business to over 650 hotels around the world, generating $410,000 in monthly revenue by assisting new-age companies to set the perfect stage for their meetings.
11. Start a tech support business ($139K/month)
As a site engineer, you could leverage your technical expertise and problem-solving skills to start a tech support business. This venture would allow you to assist individuals and companies in troubleshooting and resolving their software, hardware, and other technology issues. The growing reliance on technology in today’s world has made tech support not only a valuable service but also a potentially lucrative business opportunity.
You already possess a solid understanding of technical systems and workflows, which gives you an edge in diagnosing and fixing problems quickly and efficiently. By providing exceptional customer service and staying updated with the latest technological advancements, you could establish a loyal client base and stand out in the competitive tech support market. Starting a tech support business could be your pathway to supplementing your income or even transitioning into a full-time entrepreneurial venture.
How much you can make: $150 — $1,500,000/month
How much does it cost to start: $3,000 (?)
How long does it take to build: 90 days (?)
A passionate computer-coder entrepreneur shares the story behind his successful PDFShift business which after a year and a half generates $3.2k of monthly revenues with the focus now on growth.
12. Start a fitness equipment company ($327K/month)
As a site engineer, you have an acute understanding of structural integrity and technical specifications, which translates well into designing and producing high-quality fitness equipment. By leveraging your existing skills, you could develop durable, safe, and efficient fitness products that stand out in a competitive market, appealing to gyms, schools, and individual consumers.
Additionally, managing a fitness equipment company gives you an opportunity to diversify your income while utilizing your project management abilities. You could operate this business either through a physical storefront or an online platform, offering you flexibility to balance your engineering career and entrepreneurial endeavors.
This venture could also tap into your interests in marketing, fitness, and retail management, allowing you to engage in new and exciting business challenges. With your analytical mindset and practical skills, starting a fitness equipment company could be a rewarding side business or even transform into a full-time occupation.
How much you can make: $9,300 — $1,200,000/month
How long does it take to build: 60 days (?)
Serena Jenkins-Hannah created a fitness brand, Serena Hannah Athletics, that has generated over $100,000 in sales over a year and a half, with $70,000 of those sales coming during COVID-19, through selling their #1 item, the Hannah Booty Band System, on Amazon, and has now expanded to Shopify to add cash flow.
13. Start a freelance writing business ($62.6K/month)
As a site engineer, starting a freelance writing business could be a practical and rewarding side hustle. You could leverage your expertise to write highly specialized content for construction and engineering publications, blogs, and educational platforms. Your hands-on experience and industry knowledge would set you apart from generalist writers, enabling you to provide valuable insights and authoritative articles.
This venture offers the flexibility to define your work schedule, allowing you to balance it with your primary career effectively. By honing strong writing skills, staying up-to-date with current writing tools, and maintaining proper communication, you could attract clients who value your professional background. Engaging in this entrepreneurial activity could supplement your income while expanding your professional network and enhancing your personal brand.
How much you can make: $700 — $500,000/month
How much does it cost to start: $500 (?)
How long does it take to build: 56 days (?)
How David Tile turned a freelance writing gig into an $80k/month business, discussing lessons learned through managing growing demands and maintaining a remote team operation.
14. Start a game development ($214K/month)
As a site engineer, leveraging your project management and technical skills to start a game development business could be an exciting venture. Your expertise in managing complex projects and coordinating various disciplines on-site could translate well into overseeing a game development project, where designers, programmers, artists, and sound engineers work together to bring a game concept to life.
You could also focus on a specific niche or genre, utilizing your problem-solving abilities and possibly even integrating thematic elements from engineering into the games, carving out a unique space in the crowded market. The ability to stay up-to-date with the latest technologies in your field could also give you an edge in adopting new trends and tools in game development.
Moreover, your experience in maintaining strong communication and collaboration on construction sites would be invaluable in building and leading a passionate team. By fostering a cohesive work environment and actively engaging with your customer base through social media and regular updates, you could steadily grow your side business into a profitable venture.
How much you can make: $200 — $1,725,000/month
How much does it cost to start: $2,400 (?)
How long does it take to build: 150 days (?)
How one founder turned a successful Kickstarter campaign into a $40 million tabletop game company with a focus on crafting a few special products each year and using social media to build community and relationships with customers.
15. Start a money lending company ($20.2M/month)
As a site engineer, you could leverage your financial knowledge and risk assessment skills to start a money lending company that supplements your income. Your analytical prowess and project management skills from engineering could help you meticulously evaluate the creditworthiness of potential borrowers and manage the risk associated with lending money.
By offering competitive interest rates and terms, you could attract clients seeking financial assistance for personal or business purposes, such as funding small construction projects. Additionally, your insight into the local market from your engineering roles could help you tailor loan products to meet the unique needs of your clients, enhancing customer satisfaction and retention.
Given your detail-oriented nature, you could establish effective policies and procedures for handling defaulted loans while providing excellent customer service. This entrepreneurial venture could help you diversify your income streams and pave the way for long-term financial stability.
How much you can make: $7,000 — $100,000,000/month
How long does it take to build: 730 days (?)
How a mortgage broker used $1000 to grow a leading hard money and NON-QM lender, grossing over $3m and offering some of the lowest rates in the industry by specializing in private unique loan programs with the largest variety of mortgage loans and programs nationwide and closing loans within 7-10 days.
16. Start a social media automation business ($139K/month)
As a site engineer, you could leverage your technical and project management skills to start a social media automation business. Such a venture involves creating tools and services to schedule posts, automate interactions, and analyze data across various platforms, catering to the increasing need for consistent social media engagement.
By offering automation services to small businesses and influencers, you could build a lucrative side business that capitalizes on your existing understanding of technology and systems engineering. This not only allows for supplementary income but also taps into your ability to manage complex processes, making the service more efficient and effective for your clients.
How much you can make: $4,000 — $400,000/month
How long does it take to build: 50 days (?)
MeetEdgar, a bootstrapped social media automation tool founded in 2014 by Laura Roeder, has grown to $4 million in annual recurring revenue and more than 5,000 customers, with a team size of two dozen, achieved through content marketing, social media marketing, and organic search.
17. Start a men's fashion blog ($83.1K/month)
As a site engineer, you could diversify your income by channeling your passion for fashion into a men’s fashion blog. The practicality of engineering can be harmonized with the creativity of fashion, enabling you to share actionable style tips, product reviews, and the latest trends in men's fashion.
With your analytical skills, you could leverage SEO and online marketing to attract a significant online following, thus monetizing your blog through ad revenue and brand partnerships. Additionally, introducing style guides, conducting interviews with fashion influencers, and reviewing designer collections could position you as a trusted voice in the fashion community.
Starting a men’s fashion blog allows you to merge your professional discipline with your personal interests, creating a rewarding side business that could grow into a full-time venture.
How much you can make: $150 — $400,000/month
How much does it cost to start: $2,000 (?)
How long does it take to build: 90 days (?)
Founder grows Amazon arbitrage business to over $1 million annual revenue before transitioning to private label products and becoming a distributor for his own and other brands, with a full-scale countrywide retail arbitrage operation generating six figures a month and gross profit margins of 20-27%.
18. Start a consulting business ($147K/month)
Starting a consulting business could be a highly lucrative venture for site engineers, who possess specialized knowledge and experience in the field. Given the growth in the global consulting industry, now valued around $250B, there is significant potential for you to leverage your expertise and offer consulting services to companies seeking to optimize their project management, site safety, and engineering processes.
By establishing yourself as a consultant, you could provide valuable insights into best practices, cost efficiencies, and innovative engineering solutions. Additionally, engaging with industry experts' entrepreneurial journeys could provide you with strategies and guidance to effectively navigate the consulting business landscape. This approach not only supplements your income but also enhances your professional reputation and opens up new career opportunities.
How much you can make: $100 — $1,666,667/month
How much does it cost to start: $1,000 (?)
How long does it take to build: 60 days (?)
Cybersecurity consulting firm Eden Data, launched in March 2020, scaled to four team members and generated over $45k MRR without large startup costs through their unique Virtual CISO offering, which outsources cybersecurity and compliance needs for a flat monthly price, rather than charging by the hour or for long-term commitments.
19. Start a healthy meal delivery service ($138K/month)
As a site engineer, you could diversify your income by leveraging the demand for healthy meal delivery services, catering to busy professionals and health-conscious individuals. By offering either DIY meal kits or ready-to-eat meals, you could save customers time and reduce food waste, addressing key pain points for many people with hectic schedules like yours.
Given your expertise in project management and logistical planning, you could efficiently handle the operational aspects of sourcing ingredients and coordinating deliveries. Moreover, with no need for a physical storefront, you could minimize overhead costs, making this venture a cost-effective entrepreneurial opportunity.
How much you can make: $60,000 — $300,000/month
How much does it cost to start: $500 (?)
How long does it take to build: 7 days (?)
Healthy Chew is a profitable weekly meal preparation service that grew from 200 to 10,000 weekly bowls in just over 3 years, with an overall sales figure of $1.8 million, achieved through effective branding and personalised customer service.
20. Start an influencer platform ($71.6K/month)
As a site engineer, you could leverage your industry knowledge and technical expertise to create an influencer platform tailored to the construction and engineering sectors. This niche platform could connect brands like construction tool manufacturers, safety gear companies, and software providers with influencers who have considerable followings in the construction and engineering communities. By focusing on this specialized market, you could fill a unique gap and foster meaningful collaborations that boost visibility for both brands and influencers.
With your background, you could emphasize the importance of usability and robust analytics tools to ensure campaign success. This venture involves developing user-friendly software and building a strong database, but it promises scalable income as the influence of social media continues to grow. For the entrepreneurial-minded site engineer, this could be a rewarding opportunity to carve out a space in the burgeoning digital marketing landscape while supplementing your income significantly.
How much you can make: $500 — $350,000/month
How long does it take to build: 240 days (?)
This case study is about a founder who launched a paywall platform for content creators in 2019, bootstrapping it from $0 and eventually selling it for $3.5M on Flippa, with the platform generating between $125,000 - $142,000 in Monthly Recurring Revenue (MRR) on 95% margins.
21. Start a meal prep business ($185K/month)
As a site engineer, starting a meal prep business could be a lucrative side venture that leverages your project management skills and meticulous attention to detail. Given the increasing demand for convenient and healthy meal delivery services, you could capitalize on your ability to organize, plan, and execute projects in a highly efficient manner. Your experience in managing complex schedules and coordinating with diverse teams would translate well into ensuring timely meal preparation and delivery, keeping customers satisfied.
Moreover, your expert communication skills would enable you to effectively engage with clients to understand their dietary needs and preferences, tailoring services to meet their expectations. Entering this fast-emerging niche not only offers a chance to earn additional income but also accommodates the growing trend of busy professionals seeking convenient, healthy meal options. In essence, a meal prep business could be an excellent opportunity to diversify your income while utilizing your engineering skills in a whole new way.
How much you can make: $50,000 — $600,000/month
How much does it cost to start: $500 (?)
How long does it take to build: 6 days (?)
Healthy Chew is a profitable weekly meal preparation service that grew from 200 to 10,000 weekly bowls in just over 3 years, with an overall sales figure of $1.8 million, achieved through effective branding and personalised customer service.
22. Start an embroidery business ($8.25K/month)
As a site engineer, you could leverage your organizational skills and attention to detail to start a thriving embroidery business. The demand for embroidery supplies is growing globally, making 2024 an ideal time to jump into this booming industry. Your engineering precision could ensure high-quality work on popular items such as caps, t-shirts, and jackets.
Given your experience with project management, you could efficiently handle aspects such as inventory management and scaling your business. Before diving in, assess whether you have the right skills and knowledge of different fabrics and stitching. By understanding the market size and types of customers looking for embroidered goods, you could strategically stock up on the most sought-after items and smoothly integrate this venture into your career.
How much you can make: $6,500 — $10,000/month
How long does it take to build: 207 days (?)
A patch embroidery business based in New York City has grown to earn $6,500 per month on average within 18 months of starting, thanks to no custom embroidered minimum patches and a strong Instagram presence, with a future focus on B2B customers.
23. Start a lead generation business ($194K/month)
As a site engineer, you have a unique vantage point in the construction and engineering industry, which you could leverage to start a lead generation business. You already understand the key players, common pain points, and typical needs of businesses in this field. By aggregating consumer and business information and delivering qualified leads, you could provide invaluable assistance to companies looking to expand their client base or find new projects.
Specifically, you could focus on connecting construction firms with potential clients or subcontractors, benefiting from your existing network and expertise. This venture could be a profitable side business or even evolve into a full-time endeavor, as businesses increasingly rely on lead generation services to stay competitive. Plus, your engineering background can lend credibility and unique insights into what makes a lead high-quality in this sector.
How much you can make: $120 — $1,600,000/month
How much does it cost to start: $4,125 (?)
How long does it take to build: 150 days (?)
How David Tile turned a freelance writing gig into an $80k/month business, discussing lessons learned through managing growing demands and maintaining a remote team operation.
24. Start a tile business
As a site engineer, your expertise in construction and project management uniquely positions you to start a tile business as a lucrative side venture. You could leverage your existing network within the construction industry to gain initial contracts and clientele, providing specialized tiling services that align with your professional standards. Your technical understanding of building codes and structural integrity would ensure that the tile installations are not only aesthetically pleasing but also durable and compliant with regulations.
Additionally, your project management skills could streamline the business operations, from supply chain management to on-site execution. By offering high-quality, efficient, and custom tiling solutions, you could build a reputable brand within the industry. This venture could not only supplement your income but potentially grow into a full-fledged business, providing an excellent alternative or complement to your career as a site engineer.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
