1,000+ Best Short Sleeve Button Down Brand Names

Updated: April 14th, 2025

So, you've come up with the perfect short sleeve button down brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your short sleeve button down brand stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best short sleeve button down brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your short sleeve button down brand.

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Short Sleeve Button Down Brand Name Generator

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Ideas

Catchy short sleeve button down brand name ideas

  • The Left
  • ShortSleeve
  • Thin Pocket Collective
  • Road Group
  • MovableSleeve
  • Night
  • Baggy
  • Girdle Pro
  • Teleport Shirt
  • The Multiplane
  • Sih
  • Sixth Tea Spot
  • The Wrong Icon
  • Style Hoodie Place
  • Manual Push Button Group
  • Embroidered Shirt Spot
  • Football Tee Trading Co
  • Thirteenth Turtleneck
  • Half Pocket
  • Elastic Sheath
  • The Style Garb
  • Sheath Co
  • Fitting Cuff Trading Co
  • GreenTee
  • Mouse Group
  • Click Group
  • The Protective
  • Refresh Knob Collective
  • ClickButton
  • Par Way
  • HollowSleeve
  • Shirt Stick
  • Mute
  • The First Teeing Ground
  • Ragged Jacket Collective
  • Way Pro
  • Eccentric
  • The Fourth Mound
  • Short Sleave
  • Arrow Toggle Co
  • Silken Pouch Pro
  • DoubleSleeve
  • The Collar Push Button
  • SihTee
  • Tee Up Trading Co
  • Select Push Button
  • The Hair
  • Embroidered
  • Jersey Co
  • The Green Tee Up
  • Bright Bottom
  • Gown Collective
  • IronSleeve
  • ShirtSleeve
  • Stainless Pouch
  • White Mouse
  • Third Tee Shirt
  • 4thTee
  • Embroidered Blouse Co
  • Opposite Shirt Co
  • The Sterile
  • Shaped Shroud
  • First Mound Pro
  • Stained Skirt
  • Soaked Suit
  • 7th Path
  • Cort Shirt
  • The Tight
  • First
  • The Movable
  • Bloody Pocket Group
  • The Ninth
  • EquivalentTee
  • The Rumpled
  • 12th Tea
  • Small
  • Half
  • Golf Tee Collective
  • The Checkered
  • Apart Shirt
  • Fourteenth Path Pro
  • Sleeved Skirt
  • Sweat
  • The Split
  • FringedShirt
  • TerminalButton
  • Style Sweater
  • Thirteenth
  • The Shirt
  • Soaked Swimsuit
  • Sterile Shelter
  • Sixth Road
  • Brown Arm Group
  • Loose Girdle Place
  • Cuff Place
  • The Twin
  • The Sleeved
  • Soft Sleeve
  • Magic Golf Tee
  • Inverted Path Place
  • Hand
  • LeftButton
  • HairShirt
  • The Starched
  • The Sleeveless Road
  • Mouse Pro
  • Thirteenth Tiger Woods
  • Blue Bud
  • Wide Backpack Group
  • Sleeve Co
  • DampShirt
  • The Open Dress
  • The Spare Sweatshirt
  • White Push Co
  • Appropriate Pushbutton Place
  • Puffed
  • Uniform Sweatshirt Group
  • InsideSleeve
  • The Wide
  • ElevatedTee
  • TornSleeve
  • The Rough
  • Eighteenth Mound Pro
  • Select Knob Group
  • Perioperative Teeing Ground Spot
  • Short Arm Collective
  • Submit Push Button Pro
  • CylindricalSleeve
  • Hand Icon
  • Girdle Trading Co
  • RaggedSleeve

Creative short sleeve button down brand name ideas

  • The Fourth
  • Brown
  • Magic
  • The Sanitary
  • Girdle Group
  • Coat Group
  • Twelfth Teeoff
  • Magic Golf Tee
  • The Coarse
  • Top
  • Wide
  • Left Pushbutton
  • The Elastic Girdle
  • The Open Dress
  • Big Boil
  • The Middle
  • Ragged
  • SpareShirt
  • Elevated
  • Soaked Sweater
  • TornSleeve
  • 14th Route Place
  • NeckedShirt
  • Blue
  • MailButton
  • Tee Up Pro
  • Knob Collective
  • Style Skirt
  • Fitted
  • Golf Tee Co
  • DryShirt
  • 13th
  • Tenth Tampion
  • The Twelfth
  • The Movable Sheath
  • Soiled Sweat
  • Hollow Jacket
  • Big Bud
  • Flowered Hoodie Pro
  • Torn
  • Twelfth Tee Up
  • Yellow Jacket
  • Gray
  • The White
  • The Damp Sweater
  • Shaped Shirt
  • ApplyButton
  • The Soiled Coat
  • Periosteal Pocket
  • The Corneal
  • CloseButton
  • The History Mouse
  • Soaked Collar
  • Click Co
  • Left Push Button
  • Fresh Sweater Pro
  • Knob Place
  • Puddle Button
  • Plain Pocket Co
  • Golf Tee Collective
  • Gown Place
  • The Sleeveless Road
  • CollarButton
  • Short Arm Collective
  • Third Tea
  • Eighteenth Mound Pro
  • The Vih Tee Up
  • The Select Icon
  • Sweat
  • Down Push Trading Co
  • Way Trading Co
  • Girdle Trading Co
  • Bottom Bud
  • Twelfth Tway
  • Half
  • Thirteenth Tee Up
  • Click Pro
  • The Rumpled
  • The Ravelled
  • HawaiianShirt
  • FittingSleeve
  • Bissa
  • Shaped
  • The Ruffled
  • Gray Jacket
  • The Damp
  • YellowButton
  • Connect Click Spot
  • Toggle Trading Co
  • FullSleeve
  • Collar Co
  • Left
  • Frayed Backpack Collective
  • Style Hoodie Place
  • The Ravelled Backpack
  • Select
  • Intraoperative
  • Twin Tea
  • Appropriate
  • BlueSleeve
  • Mail Knob Spot
  • ManualButton
  • The Eighth Mound
  • The Tight
  • The Inch Path
  • Split Shelter
  • The Fresh
  • Loose
  • TaskbarButton
  • Submit Push Button Pro
  • Baggy
  • FringedShirt
  • Checkered
  • Cuff Place
  • Bloody Sweater Place
  • Bottom Badge
  • Sucking Button
  • Tight Tiger Woods
  • Manual
  • First Mound Pro
  • Invisible Toggle Collective
  • 12th Way Collective
  • Corneal Click
  • Jacket Collective
  • The Open Jacket
  • ElevatedTee
  • Collar
  • Stuffed Sweat
  • Push Group
  • Sixth Golf Tee
  • Last Click

Learn more about starting a short sleeve button down brand:

Where to start?

-> How much does it cost to start a short sleeve button down brand?
-> Pros and cons of a short sleeve button down brand

Need inspiration?

-> Other short sleeve button down brand success stories
-> Marketing ideas for a short sleeve button down brand
-> Short sleeve button down brand slogans

Other resources

-> Short sleeve button down brand tips

Funny Short Sleeve Button Down Brand Names

  • Sweaty Singlet
  • The Blue
  • Cut short Shirt
  • The 1st Path
  • The Wooden Tee Up
  • The Soaked
  • Metallic
  • First
  • The Fitted
  • Bottom Bouton
  • The Fresh
  • Click Group
  • Fitting Cuff Trading Co
  • Collar Collective
  • The Red
  • Orange Coat
  • Tight Shirt Trading Co
  • Stained Sweat
  • DownShirt
  • 13th Football Tee
  • Stuffed
  • Gown Trading Co
  • Bissa
  • Silken Pouch Pro
  • Puffed
  • Shortsleeved Sweater
  • LooseButton
  • Hawaiian Hoodie
  • Jacket Spot
  • 12th Way Collective
  • Cotton Button
  • Torn Jacket
  • The Vih Tee Up
  • Sanitary Tee Up Trading Co
  • Invisible Knob
  • ThinShirt
  • The Ravelled
  • Misreport Shirt
  • StainedShirt
  • Embroidered Shirt Spot
  • RaveledSleeve
  • Tea Place
  • The Intraoperative Path
  • TerminalButton
  • SecondButton
  • The Capacious
  • ThreadedSleeve
  • The Tenth Way
  • 5th
  • Third Mouse
  • The History Mouse
  • Style Hoodie Place
  • The Magic
  • The Forward
  • 5thTee
  • Starched Swimsuit
  • Blue Bag Pro
  • Bright Bouton
  • Sweater Co
  • Periosteal Pocket
  • DampShirt
  • Double Girdle Collective
  • The Third
  • Stained Singlet
  • Fourteenth Path Pro
  • Soaked Stick
  • Rotate Pushbutton
  • The Starched
  • Click Pro
  • Blue Bouton
  • Sixteenth Way Spot
  • Tight Turtleneck
  • Collar
  • Uniform
  • The Double
  • The Shortsleeved
  • The Tiny
  • Fall short Shirt
  • Short Sac
  • Sterile Sweatshirt
  • Bottom Bar
  • Fitted
  • Test
  • Big Bud
  • Click Trading Co
  • UniformShirt
  • IronSleeve
  • Full Pouch Collective
  • Structural Tea Co
  • Single Push Trading Co
  • Blue Bar
  • Spare Suit
  • The 18th
  • Select Mouse Group
  • Shortsleeved Suit
  • The Sixteenth Golf Tee
  • Stiff Speedo
  • Tight Tea
  • Jersey Trading Co
  • The Elastic Girdle
  • Shaped Shaft
  • The White Push Button
  • Twin Tea
  • Twin Teeing Ground
  • Girdle Place
  • Mound Pro
  • Blouse Place
  • HollowSleeve
  • The Publish
  • Pouch Collective
  • Coming Button
  • Sih
  • Metallic Arm Place
  • The Consul Road
  • ElevatedTee
  • Forgotten Button
  • Twelfth Turtleneck
  • NihTee
  • The Corneal
  • Grey Blouse Group
  • Corresponding
  • Third Teeing Ground
  • The Opposite Jacket
  • The Ravelled Girdle
  • 12thTee
  • The Cylindrical Arm
  • Refresh
  • Refresh Knob Collective
  • Sixth Tea Spot
  • Multiplane
  • InchTee

Cool short sleeve button down brand name ideas

  • Periosteal
  • The Corneal
  • Push Co
  • Sleeveless Sweat
  • Plastic Shirt Place
  • The Starched
  • Girdle Spot
  • 9th Golf Tee Co
  • The Close
  • SecondTee
  • Short Pocket Trading Co
  • Jacket Pro
  • Tenth Route Spot
  • Blue Bar
  • PaleShirt
  • StiffShirt
  • Sweat Sweat
  • Double Girdle Collective
  • The Armless
  • Push Button Collective
  • Bottom Buttercup
  • Tight Tiger Woods
  • The Wooden Tee Up
  • Sweatshirt Group
  • 14th
  • FringedShirt
  • Full Backpack Group
  • The Damp Jersey
  • Green
  • Torn Jacket
  • The Sterile
  • Misreport Shirt
  • 15th
  • The Vih Tee Up
  • Fresh Hoodie Group
  • YellowSleeve
  • The Stainless Cuff
  • Pushbutton Group
  • Straight Jacket Group
  • Neck Dress
  • The Removable Pouch
  • RuffledShirt
  • Small
  • Loose Click Pro
  • Eighteenth
  • Toggle Collective
  • MagicTee
  • Way Spot
  • Apart Shirt
  • Road Spot
  • The Tight
  • Metallic Arm Place
  • Sweatshirt Collective
  • Select
  • InsideSleeve
  • Fitting Cuff Trading Co
  • SanitaryTee
  • Spare Sweat
  • Sih
  • Dyed Sweater Co
  • Soft Jacket Trading Co
  • Commit Golf Tee
  • Oversized Hoodie Pro
  • Bottom Bar
  • The Hot Click
  • Fifth
  • 4thTee
  • The Second
  • The Collared Coat
  • Big Bar
  • Narrow Cuff
  • Shortsleeved Singlet
  • Refresh
  • Icon Co
  • The Eighth Teeing Ground
  • The Forward
  • Consul
  • The History Mouse
  • HotButton
  • Teleport Shirt
  • The Tight Blouse
  • DoubleSleeve
  • Nuclear Knob
  • Last Click
  • Knob Collective
  • Select Knob Place
  • Shortsleeved Sweater
  • Wrinkled Sweatshirt
  • The Coarse
  • Sucking Button
  • Create Click Group
  • Hoodie Collective
  • BloodyShirt
  • The Click
  • Sweater Co
  • Fourth
  • Pushbutton Spot
  • The Correct
  • The Rumpled Jacket
  • Hybrid Golf Tee Co
  • Shaped Sweatshirt
  • Ruffled Gown Group
  • Mound Pro
  • Tart Shirt
  • Mail Knob Spot
  • Tenth Tee Up
  • White Mouse
  • 15thTee
  • StainedShirt
  • Striped Sweatshirt
  • Magic Knob Co
  • SweatShirt
  • Ravelled Cuff Co
  • Sleeved Sweatshirt
  • Sweat
  • The Wooden Road
  • Rotate Pushbutton
  • The Sih Road
  • Blue Way Collective
  • 13th Road Spot
  • Cuff Collective
  • First
  • MuttonSleeve
  • GreyShirt
  • Yellow
  • Wide Jacket Co
  • Magic Golf Tee
  • Puddle Button
  • Sweater Spot
  • Magic Mouse Trading Co
  • Shirt Stick

Unique short sleeve button down brand name ideas

  • The Big
  • Style Skirt
  • MovableSleeve
  • Hidden
  • Soft Sleeve
  • The Metallic
  • Descartes Shirt
  • Coat Group
  • Sheath Spot
  • Spare Skirt
  • Nutting Button
  • BlueSleeve
  • Jacket Co
  • YellowTee
  • Half
  • Twin Teeing Ground
  • 14th Football Tee Group
  • London Button
  • The Mute
  • Select Knob Group
  • The Select Icon
  • Ct Shirt
  • Sleeved Sleeve
  • Eccentric
  • The Blue Coat
  • Sweater Pro
  • Fourteenth Path Pro
  • The Clean Garb
  • Girdle Place
  • Loose Push Spot
  • Shortsleeved Dress
  • RaveledSleeve
  • Eighth Golf Tee Trading Co
  • Orange Coat
  • MuteButton
  • The Green Tee Up
  • Bright
  • Terminal
  • GraySleeve
  • TornSleeve
  • The Threaded Pocket
  • The Gra
  • The Twelfth
  • Collared
  • ShirtSleeve
  • The Thick
  • Tee Up Spot
  • Sixth Tea Spot
  • Bottom Backspace
  • Soft Singlet
  • The Protective
  • MiddleButton
  • Push Spot
  • Ragged
  • The 13th
  • Clean Blouse
  • Wide Cuff Trading Co
  • Shirt Jacket Pro
  • Manual
  • Wrong Knob
  • The Eighth Mound
  • The First Teeing Ground
  • DampShirt
  • The Tight Shirt
  • DryShirt
  • Shirt Cuff Place
  • EmptySleeve
  • Roughen Button
  • Inch Path
  • Stiff Sweater
  • ClickButton
  • CrispShirt
  • Coat Place
  • Thin Bag Spot
  • The Manual Push
  • Frilled
  • Tattered
  • Shirt
  • Close Pushbutton Group
  • Third Mouse
  • Rutting Button
  • History Knob
  • Hot
  • Straight Shaft
  • Sixteenth Way Spot
  • Arm Spot
  • Double
  • Sleeveless Gown Place
  • The Sanitary Teeing Ground
  • Tight Tea
  • Electric Preset Collective
  • Electric
  • The Rough
  • Extra Gown
  • Bloody Sweater Place
  • InchTee
  • Road Group
  • Eighteenth Mound Pro
  • The Spare
  • The Collar Push Button
  • Split Shelter
  • The Wrong
  • The Inverted
  • Big Bouton
  • CreateButton
  • Favorite Jacket Collective
  • Soaked Sweater
  • Stained Singlet
  • InvertedTee
  • Sterile Sack
  • RedSleeve
  • Sweaty Sweatshirt
  • The Narrow Pocket
  • StructuralTee
  • Knob Co
  • Embroidered
  • Eighth
  • Pale Garb Trading Co
  • Way Place
  • PeriostealSleeve
  • MailButton
  • Pouch Collective
  • Torn
  • Arm Place
  • Guaran Tee Up
  • The Cylindrical Arm
  • Plastic
  • Arrow Toggle Co
  • Long
  • Top Click Group
  • Stiff Sweat

Cute short sleeve button down brand name ideas

  • ManualButton
  • The Tight Bag
  • Arm Group
  • WrinkledShirt
  • The Bright
  • Twin
  • Hybrid
  • Golf Tee Collective
  • Adjustable Sheath
  • Knob Trading Co
  • 17thTee
  • Bright Bottom
  • Gown Collective
  • The Submit
  • Appropriate
  • Sleeve Trading Co
  • Thirteenth Tiger Woods
  • SeventhTee
  • Silken Shirt
  • Hoodie Trading Co
  • Flowered Hoodie Pro
  • Football Tee Place
  • Night
  • Third Tea
  • Sterile Sweatshirt
  • Sleeve Co
  • StraightTee
  • Upper Cuff
  • The Fifth Road
  • Hidden Preset
  • Tea Spot
  • Tea Trading Co
  • Short Sleave
  • Fifteenth Path Group
  • Shortsleeved Sweat
  • Shortsleeved Suit
  • 18thTee
  • White Pouch Trading Co
  • Collar Co
  • The Narrow
  • SleevelessShirt
  • The Fourth Mound
  • The Sweaty
  • Big Buttercup
  • The Removable Cuff
  • Shaped Shirt
  • Magic
  • The Opposite Jacket
  • Fresh
  • Twelfth Tea Co
  • Unbuttoned Button
  • Mound Group
  • Cavort Shirt
  • The Big Toggle
  • The Gra Golf Tee
  • Muffin Button
  • The Threaded
  • Terminal Icon Place
  • Preset Trading Co
  • Par Way
  • The Twin
  • Road Co
  • Hair
  • The Thin
  • Wooden Golf Tee Group
  • AppropriateButton
  • The Last
  • Green Way
  • Filthy
  • TenthTee
  • Click Trading Co
  • Bunten Button
  • Jacket Spot
  • YellowButton
  • Road Trading Co
  • Grey Blouse Group
  • Eighth Road Co
  • The Shaped
  • The Hair
  • The Intraoperative Path
  • Stuffed Swimsuit
  • The Ninth
  • The Small
  • Golf Tee Co
  • The Straight
  • The Necked Coat
  • The Tenth Way
  • SelectButton
  • Stuffed
  • The Bissa
  • Left Icon Trading Co
  • Inch Road Group
  • Top Toggle Collective
  • FormatButton
  • Ort Shirt
  • Opposite
  • 18th
  • The Long
  • Soft Skirt
  • Wet
  • Push Button Place
  • Teeing Ground Collective
  • AdjustableSleeve
  • Tenth Tiger Woods
  • The Unbuttoned
  • Fresh Garb Place
  • Silken Pouch Pro
  • Plug in Button
  • Tenth
  • Sheath Trading Co
  • Gray Sleeve Collective
  • ApplyButton
  • Fall short Shirt
  • Red Girdle Group
  • FrilledShirt
  • Cuff Pro
  • The Checkered
  • Straight Sheath Trading Co
  • RedShirt
  • Mouse Trading Co
  • Striped Garb Pro
  • Thirteenth Teeoff
  • Soaked Shroud
  • ThirdButton
  • Straight
  • Soaked Socket
  • First Mound Pro
  • Tiny Knob Co
  • Sleeved Sleeve Collective
  • Filthy Dress
  • Mouse Pro

Clever short sleeve button down brand name ideas

  • SixteenthTee
  • 12th Way Collective
  • Import Shirt
  • Shaped Shroud
  • Tee Up Trading Co
  • Right Bag Spot
  • CopyButton
  • Left Pushbutton
  • HiddenButton
  • The Empty
  • Sullen Button
  • Thin
  • SilkenSleeve
  • The 15th Path
  • HistoryButton
  • Jacket Group
  • Bright Buttercup
  • StarchedShirt
  • The Tan Sleeve
  • Upton Button
  • Soaked Speedo
  • The Invisible
  • Wart Shirt
  • Starched Blouse Group
  • Style Hoodie Place
  • Puffed
  • Tenth Tampion
  • Sixth Path Group
  • The 5th
  • TaperedSleeve
  • The Fresh
  • Big Bottom
  • Single Push Trading Co
  • Twelfth Teeing Ground
  • Quart Shirt
  • Striped Singlet
  • The Standard Football Tee
  • The Periosteal
  • Stiff Speedo
  • Thin Pocket Collective
  • Big
  • Sleeved Sweatpants
  • The Soiled
  • Cuff Trading Co
  • Suh
  • Dark
  • EighteenthTee
  • Forward Push Button Trading Co
  • Gray Jacket
  • Football Tee Collective
  • Commit
  • Blue Bud
  • Way Pro
  • Sixth Golf Tee
  • 14th Route Place
  • Shaped Sheath
  • Small Mouse
  • Sleeved Skirt
  • The Copy
  • Next
  • Forgotten Button
  • Delete Click Collective
  • Ravelled
  • The Eleventh
  • The Damp Sweater
  • Jersey Group
  • Blue Buttonlike
  • Empty Sheath
  • Big Bot
  • Corresponding
  • Refresh Knob Collective
  • Click Place
  • White Push
  • Tight Turtleneck
  • Left Push Button
  • The Ravelled Girdle
  • Tenth Path
  • Uniform Sweatshirt Group
  • The Wide
  • Blue Bouton
  • DownShirt
  • Tight
  • Girdle Group
  • The Dry Sweatshirt
  • Metallic
  • 13th Football Tee
  • EmbroideredShirt
  • Bright Bouton
  • Second Golf Tee Co
  • Court Shirt
  • Shirt Co
  • The Tattered
  • Budden Button
  • Split Shirt
  • Push Button Group
  • The Capacious
  • Bright Preset Group
  • Suh Tee Up Trading Co
  • TerminalButton
  • Bottom Pushbutton Place
  • Close
  • TightTee
  • 5th
  • Orange
  • Stained Sleeve Co
  • The Outer Girdle
  • Click Pro
  • The Third
  • Standard Football Tee Collective
  • Twelfth Tampion
  • Bright Backspace Key
  • Inverted Path Place
  • The Consul Road
  • Cuff Place
  • Gown Place
  • Teeing Ground Co
  • The Starched
  • The Stiff
  • EleventhTee
  • LooseButton
  • Custom Button
  • Stained Sweat
  • The Wrong Icon
  • The Sleeved
  • Loose
  • Oversized
  • The Thirteenth Football Tee
  • The Fitting
  • Sterile Shelter
  • PinkShirt
  • BrightShirt

Best short sleeve button down brand name ideas

  • The Stainless
  • Ruffled Jersey
  • The Ravelled Backpack
  • Orange Hoodie Group
  • The Fitted
  • Cotton Button
  • WhiteSleeve
  • GreenTee
  • Soiled Sweatpants
  • Invisible Knob
  • Tight Tampion
  • Coming Button
  • Sterile Sac
  • CommitTee
  • ElasticSleeve
  • Loose Girdle Place
  • Opposite Shirt Co
  • The Stuffed
  • Third Turtleneck
  • Style Sleeve
  • TopButton
  • Tapered
  • Mutton Backpack
  • CloseButton
  • Wide
  • The Shirt
  • The Nih
  • The Delete Push Button
  • The Open Jacket
  • The Elevated
  • Tapered Bag
  • Buttoned Button
  • Checkered
  • Down Push Trading Co
  • Rough Sheath
  • Sweat Sweatshirt
  • Shaped Girdle Co
  • Bottom Bouton
  • Collar
  • The 18th Mound
  • LastButton
  • FourthTee
  • The Damp
  • HawaiianShirt
  • Starched Swimsuit
  • The Tapered
  • Publish Pushbutton
  • 12th Tea
  • Corneal Click
  • The Yellow
  • BlueButton
  • Save Push Group
  • Terminal Toggle Pro
  • The 7th
  • NinthTee
  • Sleeveless Golf Tee Place
  • The Green
  • Jacket Collective
  • Connect Click Spot
  • Tee Up Collective
  • Tight Teeoff
  • Stunting Button
  • PurpleShirt
  • Cuff Co
  • TaskbarButton
  • Yellow Route
  • Dress Collective
  • Thwart Shirt
  • Removable Cuff
  • Toggle Trading Co
  • Connect
  • FifthTee
  • The Half Jacket
  • The Hot Mouse
  • Sleeve Place
  • Blue Bag Pro
  • Blouse Place
  • The Consul Way
  • Embroidered Shirt Spot
  • Soft Sleave
  • The Necked Gown
  • Empty Cuff Group
  • Gra Football Tee Collective
  • Soiled Sleeve
  • Style Sweatpants
  • The Ragged
  • Girdle Trading Co
  • Route Group
  • Twelfth Tee Shirt
  • Protective Collar Collective
  • The Soaked
  • Fitting
  • Hart Shirt
  • Soaked Collar
  • SoftSleeve
  • Damp
  • Elevated Road Place
  • The 15th Route
  • Necked Hoodie Spot
  • White Push Co
  • The Ruffled
  • Soiled Sweat
  • Striped Sweater
  • Save Mouse Place
  • Hollow Jacket
  • Bottom Badge
  • Sixteenth
  • Thirteenth
  • Multiplane
  • Green Pocket
  • Sterile Socket
  • The Split
  • Nice
  • Blue Bot
  • Left
  • Fourth Toggle Co
  • Hair Garb Group
  • White Pouch
  • FittingShirt
  • Flexible Bag Place
  • The Pale Garb
  • Thirteenth Tea
  • FourteenthTee
  • The Conical
  • Thirteenth Turtleneck
  • SleevedShirt
  • Multiplane Mound
  • 7th Path
  • Spare Sweatshirt
  • The Sanitary
  • Wide Backpack Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Short Sleeve Button Down Brand:

Simple is always better

This means a few different things. Your short sleeve button down brand name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your short sleeve button down brand:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.