The $10M/Year Short Form Playbook

Pat Walls

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Updated: March 11th, 2025

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Hi, I’m Pat Walls, creator of Starter Story.

A year ago, we featured David Park—a 27-year-old founder who scaled an AI app to $10M/year—on Starter Story.

That video exploded. Over a million views on YouTube, and founders everywhere wanted to know:

How did he actually do it?

So, I called up David and said:

"Let’s break it all down—the exact system, every detail, nothing left out"

He said yes.

What followed was a 3-hour conversation packed with real, tactical insights on how he turned short-form content into a $10M ARR growth machine.

But here’s the thing…

We can’t share it all on YouTube—it’s too deep, too tactical, and way too valuable to only get buried by the algorithm.

There was so much gold, we knew we couldn’t let anything go to waste.

So instead, we’re giving full access only to Starter Story members.

Welcome to...

Starter Story Exclusive: The $10M/Year Short Form Playbook with David Park.

This is a no-fluff, tactical breakdown of the exact playbook that took Jenni AI from $0 to $10M/year.

David reveals his full growth strategy—from creating viral content to leveraging influencers for massive organic reach.

Instead of wasting time on random marketing tactics, this course teaches you how to build a scalable, repeatable system for short-form content and user acquisition.

What’s Inside

This isn’t just another interview. It’s the full, unfiltered breakdown of David’s entire playbook that took Jenny AI from $0 to $10M/year.

The full interview – Nearly 3 hours of raw footage & tactical insights.
Step-by-step walkthroughs – Watch David explain exactly how he creates viral content.
Bonus materials & deep dives – Case studies, frameworks, and strategies that didn’t make the final cut.

Starter Story got exclusive access, and for the first time, David is revealing:

How to find unlimited viral content ideas in 5 minutes
How to find influencers that 10x your startup—without paying them upfront
How smart founders generate 100s of millions of views—for free

This extended version gives you everything—the full breakdown, all the details, and extra content you won’t see anywhere else.

Why This Works

David built Jenni AI into a $10M/year, profitable business with over 5 million users.

The vast majority of their growth came in the last two years using the playbook that he's going to share with you today

What’s Included:

Step-by-step walkthrough – See how David builds and scales viral content.
Video breakdowns – Real-world examples and insights from scaling Jenni AI.
Proven frameworks – A repeatable process for influencer marketing and short-form video.
Direct support – Ask questions, get feedback, and move fast.

Who This Is For:

Founders, indie hackers, or builders looking to grow fast.
People tired of guessing and want a proven content playbook.
Anyone ready to stop overthinking and start executing.

14 Lessons

The $10M AI Growth Playbook: Intro

The Opportunity in AI & Short-Form Video

Mastering Content Growth

User Conversation Engine

Viral Content Framework

Step1. Gathering the Ingredients

Step2. Content Exploration

Content ideas

Influencers

User Generated Content

Posting Short Form Content

Step 3. Turning Viral Content Into a Series

Bonus: Scaling

Conclusion

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