1,000+ Clever Shoelace Brand Names

Updated: April 14th, 2025

So, you've come up with the perfect shoelace brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your shoelace brand stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best shoelace brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your shoelace brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Shoelace Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of shoelace brand name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
Generate Business Name

Ideas

Catchy shoelace brand name ideas

  • Laced
  • Walkies
  • The Silk Strings
  • Comfort
  • Lace First
  • The Tied
  • Big Shoes
  • The Simpler Shoe
  • Happy Shoes
  • Stringed
  • The Left Foot
  • Proper Shoe
  • The Nice Pair
  • My Shoe Pair
  • Another Shoe
  • Balanced
  • Numbered Balanced
  • Numbered
  • The Scared Cable
  • Partial
  • Neutral
  • Irregular
  • Counter Ties
  • The Home
  • Shoe Garment
  • Shoelace Co.
  • Cheap Shoelace
  • Chappy
  • Feet Move
  • The Lace Motive
  • Loose Ends
  • Knotted
  • Tie My Shoelace
  • The Broken String
  • Right Choice
  • Happier
  • Ash
  • The Empty Shoe
  • The Vertical Lane
  • MadeRight
  • Simpler
  • The Next
  • New Way
  • The Casual Coat shoe
  • Laced Right
  • Fifty-One
  • The Chord
  • The Shoestring Hub
  • Linked
  • Hyper Cord
  • The Biggie Band
  • Bootlace
  • Boom
  • Shoe Choker
  • Union
  • United Co.
  • The Bond
  • Shoe Ribbon
  • Shoely Yours.
  • Shoehorn
  • Isaac
  • The Lead
  • Bigger
  • Blue Shoes
  • White Shoelaces
  • Cording
  • The Chain
  • Connection
  • The Belt
  • Thread
  • The Shoe Braid.
  • Glitter Rope
  • Fashion Mate
  • Shoe Accessory
  • Embrace
  • Anyway Shoelace
  • Random Train Collective
  • Broken Untied
  • The Short
  • The Loose Untied
  • NullString
  • Green Yaw Co
  • The Vocal
  • The Gold Rope
  • Frayed Shoe String Co
  • Thin Shoe
  • Spare Bootlace Trading Co
  • The Electrical Wiring
  • LastShoelace
  • Left Trading Co
  • The Strong
  • Relay Shoelace
  • String Up Collective
  • Ashtray Shoelace
  • Valid
  • Untied Pro
  • Own Tie
  • Right Bootlace Trading Co
  • FrayedShoelace
  • Shorter Strap
  • Flexible Cables Collective
  • The Red Lace
  • Own Lace
  • Yaw Trading Co
  • Drab Untied Spot
  • Left Braid
  • Long Lace Spot
  • Cervical Cabled
  • The Umbilical
  • Pink Lace
  • Right Lace Pro
  • Wiring Place
  • Right Shoe String Co

Creative shoelace brand name ideas

  • HeavyString
  • Posterior Rope
  • DanglingShoelace
  • Second
  • Long Lace
  • Sacred Electric Cord Place
  • The Cervical
  • Electric Cord Group
  • Loosened Bootlace Group
  • Extra Lace
  • The Left
  • Prolapsed Rope Co
  • Endless Bowed Stringed Instrument Co
  • Right Shoe Lace Collective
  • The Golden Wire
  • Long Bootlace Place
  • The Old
  • Untied Spot
  • Dangling Shoe String
  • The Right Shoe String
  • The Own Yaw
  • Own Bootlace Spot
  • Two faced Shoelace
  • ThoracicCord
  • Frayed Corduroy
  • Stretched Serial
  • Left Braid
  • Null Linguistic String
  • Braid Trading Co
  • The Static
  • Required Cord
  • Lumbosacral Wire Place
  • Avant garde Cord
  • White Shoe Group
  • Epithelial
  • The Formatted
  • Silken String Up
  • SpareShoelace
  • Second String Up
  • The Fifth
  • Brown Shoe Lace Pro
  • Right Shoe Lace Trading Co
  • Shorter Strap
  • The Leading
  • The Nuchal
  • The Green Braid
  • BrokenShoelace
  • Tooth paste Shoelace
  • The Own Shoestring
  • White
  • Open Bowed Stringed Instrument
  • The Vocal
  • Left Pro
  • Cervical Cabling
  • Twine Group
  • Cervical Cable
  • Oversized Lace Place
  • String Of Words Place
  • Spare Shoe
  • The Loose Tie
  • The Rat Strap
  • Silver Wire Place
  • Too late Shoelace
  • UnbrokenString
  • Thick
  • Extra Lace Co
  • Dangling Braid
  • Shoe Lace Collective
  • Long Shoestring
  • The Umbilical
  • Own Left Pro
  • Loose Tie Place
  • The Entire Linguistic String
  • Thoracic Wire
  • Untied Shoe String Place
  • The Alphanumeric
  • Interred Cord
  • Cervical Wire Spot
  • Loose Untied Pro
  • Fine
  • Extra
  • Five Thread Place
  • The Long Braid
  • Tight Strap
  • Pink Lace
  • Wet Braid Spot
  • Spinal Twine
  • Original
  • The Mere
  • ThinCord
  • Stretched Sequence
  • Cables Group
  • The Red Shoestring
  • Spare Scotch Tape
  • Golden Corduroy Group
  • The Last Left
  • Long Shoestring Group
  • Revered Cord
  • Silken String Of Words
  • Own Bootlace
  • Bowed Stringed Instrument Group
  • The Twelve Chain
  • Drab Shoe Spot
  • Brown Untied Spot
  • MereString
  • The Left Yaw
  • Cervical Chord
  • Frayed Shoe String Co
  • Frayed Left Pro
  • White Shoestring
  • Ashtray Shoelace
  • Green
  • ElectricalCord

Learn more about starting a shoelace brand:

Where to start?

-> How much does it cost to start a shoelace brand?
-> Pros and cons of a shoelace brand

Need inspiration?

-> Other shoelace brand success stories
-> Marketing ideas for a shoelace brand
-> Shoelace brand slogans

Other resources

-> Shoelace brand tips

Funny Shoelace Brand Names

  • White Left Spot
  • Dangling Yaw Pro
  • Lace Pro
  • Subordinate Shoelace
  • Display Shoelace
  • The Broken
  • UntiedShoelace
  • Loose Shoe String Co
  • Wet Shoestring Trading Co
  • Broken Untied Group
  • ThinShoelace
  • Encoded String Up Spot
  • LowestString
  • PluckedString
  • Cervical Code
  • Last Braid Collective
  • Red Lace Place
  • Tie Spot
  • The Right
  • Long
  • Bootlace Collective
  • Untied Pro
  • Smeared Cord
  • The Lumbar
  • Unbroken Chain
  • Braid Collective
  • Oversized Left Pro
  • Untied Yaw
  • The Own
  • FootCord
  • Revered Cord
  • Bungee
  • Green Shoe Lace Group
  • Static Strand
  • Tie Trading Co
  • Rawhide Untied Co
  • The Flexible
  • Sacred Electric Cord Place
  • The Long Braid
  • PromptString
  • Shoestring Trading Co
  • Silver Wiring Collective
  • Right Shoe Lace Group
  • FlexibleCord
  • Wet Yaw Co
  • Left Trading Co
  • Left Braid
  • Taut Twine Pro
  • Last Braid Place
  • Second
  • White Untied Collective
  • Dangling Lace Trading Co
  • The Alphanumeric
  • Prepared Cord
  • The Third
  • The Right Shoestring
  • Spare Shoestring Co
  • Tie Co
  • Stout
  • The Cervical
  • Golden
  • Interred Cord
  • String Of Words Place
  • Own Yaw Co
  • MereString
  • Oversized Shoe Lace Place
  • String Along Collective
  • The Umbilical
  • Loosened
  • Spare Shoe Lace
  • Spare Tie
  • Airplane Shoelace
  • Rawhide Bootlace Group
  • Flexible
  • Shoe Spot
  • Pink Shoestring Collective
  • Rope Group
  • The Dangling Shoe Lace
  • Swan lake Shoelace
  • Red Shoe String Place
  • Shoe Group
  • The Dorsal
  • Yaw Pro
  • Chain Trading Co
  • The Brown Shoe
  • Thread Spot
  • The Closed
  • The Lowest Train
  • Wet Braid Spot
  • Lace Co
  • Green Shoestring Co
  • Flexible Cable Place
  • White Braid Trading Co
  • Rawhide Yaw Trading Co
  • Shorter Succession
  • HeavyString
  • Flared Cord
  • Own Shoestring
  • VentralCord
  • Light Chain
  • The Long String Up
  • Left Place
  • The Loose Left
  • Cables Collective
  • Embryonic Lanyard Spot
  • Literal String Along
  • Shoe String Pro
  • Rope Co
  • Green Shoestring Pro
  • Handshake Shoelace
  • Own Untied Collective
  • Taut Linguistic String Pro
  • The Unique

Cool shoelace brand name ideas

  • Red Shoestring Place
  • Fruit cake Shoelace
  • Spare Shoestrings
  • Loose Left
  • The Third
  • Left Group
  • The Green Braid
  • The Second
  • Loosened Untied Spot
  • The Spare Shoestring
  • Avant garde Cord
  • DoubleString
  • The Hollow Strap
  • ShortString
  • Left Shoe Lace Spot
  • Dangling Lace Trading Co
  • The Green
  • Green Shoestring
  • NullString
  • The Right
  • Yaw Group
  • Discard Cord
  • Yaw Spot
  • Arbitrary
  • The Gold Rope
  • Single Sequence
  • Lace Place
  • TripleCord
  • Rope Group
  • Pink Shoe Trading Co
  • The Frayed Shoe
  • String Up Collective
  • Flexible Cables Collective
  • Attired Cord
  • Twine Group
  • Drawstring Trading Co
  • Tooth paste Shoelace
  • The Brown
  • The Green Shoe Lace
  • Wet Yaw Co
  • VentralCord
  • Golden Corduroy Group
  • Plucked String Of Words Pro
  • Lace Group
  • Green Lace Place
  • Electric Rope Group
  • Drab Lace Spot
  • White Untied Collective
  • Last Shoe Lace Pro
  • Unique Strand
  • Last Bootlace
  • Rawhide Tie
  • Wet
  • Nerve Wiring Place
  • Old Shoe String
  • Silken Stream
  • The Rip Wires
  • The Oversized Untied
  • Endless Bowed Stringed Instrument
  • Embryonic Lanyard Spot
  • Static String Of Words
  • Right Lace Pro
  • Umbilical
  • Thin Untied Pro
  • Broken Shoestring Place
  • Endless Bowed Stringed Instrument Co
  • Oversized Left Pro
  • The Dangling
  • Long
  • String Along Collective
  • Own Yaw Co
  • Taut Twine Pro
  • Twisted
  • The Electrical Wiring
  • The Spinal
  • Extra Bootlace
  • Bootlace Group
  • Left Braid
  • Pink Shoe Lace
  • Prompt Train Group
  • Untied Collective
  • The Hempen
  • Foot
  • Fine
  • The Own Yaw
  • Loose
  • Shoe Collective
  • The Left Yaw
  • Lumbar Electric Cord Trading Co
  • The Rawhide
  • Thoracic Wire
  • Silken String Along
  • Fifth Twine Trading Co
  • FrayedShoelace
  • Rawhide Untied
  • MammalianCord
  • Scarlet Lanyard Place
  • The Umbilical
  • Cables Group
  • Spiral
  • Broken Shoe String
  • Untied Co
  • String Up Co
  • Static Strand
  • Broken Shoe String Pro
  • Thread Spot
  • Silver Wire Place
  • LoosenedShoelace
  • Shoe String Collective
  • Random
  • Left Bootlace
  • Brown Tie Collective
  • The Wet Shoe Lace

Unique shoelace brand name ideas

  • Left Shoe Lace Co
  • Own Shoe String Collective
  • Own Shoe String Co
  • Twine Co
  • Electric Cord Pro
  • Broken Shoestring Pro
  • One Linguistic String Group
  • Doomsday Shoelace
  • Private String Up Pro
  • The Longer
  • Two
  • The Upper
  • Rope Co
  • Shoe Group
  • Wiring Place
  • White Bootlace
  • Old Shoe Place
  • Light Chain
  • The Last Shoe String
  • EmptyString
  • The Last Left
  • Silken String Of Words
  • The Right Shoe String
  • Brown Untied
  • Loosened Left Place
  • The Flexible
  • Right
  • Bungee Electric Cord
  • Oversized Shoe String
  • Shoe Place
  • Spare Shoe String
  • The Loose
  • EpithelialCord
  • The Sympathetic
  • IsolatedCord
  • Dangling Left Spot
  • The Null
  • Twine Place
  • Flexible Twine Place
  • Rawhide Untied Spot
  • Left Collective
  • Red String Up Spot
  • Thick
  • Broken Left Group
  • Electric Cord Place
  • Do dates Shoelace
  • Anyway Shoelace
  • The Strong
  • Last Yaw Place
  • Own Shoe Lace
  • Homemade Shoelace
  • Elastic String Along Collective
  • PromptString
  • The Pink Shoe
  • Rope Spot
  • Last Braid Place
  • False Strap Trading Co
  • Cervical Cabling
  • The Frayed
  • Shoe Trading Co
  • Literal String Along
  • Herd Cord
  • The Empty
  • Hollow
  • The Triple Twine
  • Pink Shoe
  • Braid Collective
  • The Nuchal Twine
  • The Thin Shoestring
  • LateralCord
  • Away Shoelace
  • Own Left Place
  • The Loose Left
  • The Bit
  • LastShoelace
  • The Endless
  • Strap Group
  • Long Lace
  • LooseShoelace
  • The Right Shoe
  • Silver Cable
  • StrongCord
  • Dangling Yaw Trading Co
  • Airplane Shoelace
  • Rawhide Shoe String
  • The Broken Tie
  • Yaw Place
  • Old Untied Collective
  • FalseCord
  • ThreefoldCord
  • Frayed Shoe String Co
  • The Right Left
  • Chain Trading Co
  • Scarlet
  • Untied Shoe String Place
  • Thick Chain Group
  • Rope Pro
  • ThoracicCord
  • Oversized Shoe Lace
  • The Own
  • The Silken
  • UntiedShoelace
  • Spare Lace Spot
  • White Braid Trading Co
  • Green Shoestring Co
  • The Alphanumeric
  • Train Collective
  • ElasticString
  • Pink Braid Trading Co
  • Lumbar
  • Thin Shoestring Spot
  • Red Train Collective
  • Highway Shoelace

Cute shoelace brand name ideas

  • The Dangling Untied
  • Cervical Cabled
  • The Invisible
  • Too late Shoelace
  • Shorter Chain Trading Co
  • Frayed Shoestring Place
  • Toenail Shoelace
  • Threefold Wiring Collective
  • Frayed Left Pro
  • Dangling Shoe
  • Dangling Left
  • Embryonic Corduroy Place
  • Braid Trading Co
  • Wet Braid Spot
  • Corresponding
  • Spare Shoestring Co
  • Left Pro
  • Pink
  • Dangling Shoe String Spot
  • Shoe Pro
  • The Long Shoe String
  • The Loosened Shoe Lace
  • String Up Pro
  • The Loose Untied
  • The Golden Rope
  • The Untied Bootlace
  • Brown Yaw Spot
  • Rawhide Tie Trading Co
  • Pink Lace Trading Co
  • String Of Words Place
  • Flexible Wiring
  • Shoe Lace Trading Co
  • The Long Untied
  • Undeterred Cord
  • The Bungee
  • CorrespondingString
  • The Static
  • Long Shoe String Place
  • Private
  • The Loose Braid
  • Wiring Spot
  • Nerve Twine Spot
  • Linguistic String Place
  • SpiralCord
  • The Frayed Shoe Lace
  • Unbroken Chain
  • Eliminate Shoelace
  • The Navel
  • The Six
  • The Loose Shoe String
  • Upper Corduroy Place
  • The Drab
  • Tie Group
  • Lace Pro
  • Brown Shoe Lace
  • PinkShoelace
  • Oversized Shoe Place
  • The Old
  • The Nuchal
  • Posterior
  • OwnShoelace
  • Old Shoe
  • Extra Shoe String Place
  • Embryonic Wire
  • Long Bootlace Place
  • Loosened Bootlace Group
  • LongestString
  • BrokenShoelace
  • TwistedCord
  • Strong Twine Spot
  • Long Shoestring Group
  • Required Cord
  • Upper Corduroy
  • Own Shoe String Place
  • The Elastic Twine
  • SacralCord
  • Spare Shoe
  • The Lumbar
  • Rawhide Shoe Collective
  • The Spare
  • The Formatted
  • Rawhide Shoe Co
  • Last
  • InvisibleCord
  • Loosened Braid
  • The Right Shoestring
  • Extra
  • The Right Bootlace
  • Spare Bootlace Trading Co
  • Twine Trading Co
  • Thin Shoe
  • ValidString
  • Frayed Tie
  • Newsday Shoelace
  • The White Shoestring
  • Heterotic Drawstring
  • The Extra
  • The Gold
  • Brown Untied Spot
  • Left Shoe Co
  • The Unbroken Twine
  • Left
  • The Wet
  • Cable Trading Co
  • Right Shoe Lace Collective
  • Shoe String Spot
  • The Rawhide Untied
  • Remain Shoelace
  • The Twisted Strap
  • Cervical
  • Endless
  • Left Braid Spot
  • Shoe String Place

Clever shoelace brand name ideas

  • Spare Shoe Lace Trading Co
  • Flexible Cable Place
  • Elastic Twine Group
  • Shoe Lace Collective
  • Strand Pro
  • Cervical Coil
  • The Fifth
  • Two ways Shoelace
  • Ashtray Shoelace
  • Bootlace Place
  • Fifth Bowed Stringed Instrument Collective
  • Dangling Bootlace
  • Left Place
  • Slender Electric Cord Group
  • Left Shoestring Co
  • Medial
  • Prepared Cord
  • The Extra Bootlace
  • The Old Shoe String
  • Broken Yaw Trading Co
  • FineString
  • The Dangling Left
  • Lanyard Group
  • Tie Collective
  • InjuredCord
  • Lace Trading Co
  • Pink Yaw
  • Lanyard Place
  • MereString
  • Wires Co
  • Random Bowed Stringed Instrument Trading Co
  • Encoded String Up Spot
  • Shorter Sequence
  • Spare Saddle Horn
  • Green Shoe Lace Group
  • Own
  • Lace Spot
  • Two days Shoelace
  • LeftShoelace
  • The Cervical
  • The Unique
  • Left Trading Co
  • Frayed Shoe String Pro
  • The Green Shoestring
  • The Thin
  • Terminal Twine Trading Co
  • Shoe Lace Place
  • Wire Spot
  • WhiteShoelace
  • Braid Place
  • Rawhide Untied Co
  • Red Lace Collective
  • Lumbosacral Rope Place
  • Old
  • Own Bootlace Spot
  • Smeared Cord
  • Alphanumeric Chain
  • UnbrokenString
  • Drab Shoe Co
  • The Spare Left
  • The Wet Untied
  • Wire Trading Co
  • The Long
  • The Leading
  • Second
  • Sacred Cable
  • Inextensible
  • ThinCord
  • Oversized Braid Co
  • The Tethered
  • The Left Tie
  • Oversized Lace Pro
  • Fourth
  • Lace Co
  • The Left
  • Pancake Shoelace
  • ThickCord
  • Double
  • Shoestring Place
  • Light Strap
  • Frayed Shoe Lace Place
  • Wet Shoe String Place
  • Red Yaw Place
  • Lumbosacral Wire Place
  • Extra Lace
  • Embryonic
  • Six
  • Linguistic String Trading Co
  • String Of Words Co
  • NavelString
  • Cervical Wire Spot
  • Drawstring Collective
  • LengthString
  • Today Shoelace
  • The Stretched
  • The Dangling Yaw
  • The Drab Lace
  • Right Lace Collective
  • The Rawhide Yaw
  • The Numeric
  • The Right Braid
  • The Dangling Lace
  • Green Yaw Co
  • Oversized Shoe Lace Place
  • The Broken
  • Untied Pro
  • Loosened Shoestring Pro
  • Medial Rope Spot
  • Impaired Cord
  • Six Stream
  • Valid
  • SympatheticCord
  • Revered Cord

Best shoelace brand name ideas

  • The Dangling Braid
  • Oversized Yaw Place
  • Untied Shoestring
  • Spare Sock
  • Extra Shoe String
  • Tight Strap
  • Brown Bootlace Group
  • Thick Thread Co
  • Thread Group
  • Red Shoe Lace Place
  • Green Bootlace Group
  • Own Shoestring
  • Mere
  • DrabShoelace
  • Thin Untied Place
  • Jarred Cord
  • The Golden Wire
  • The Single
  • The Left Shoe String
  • Frayed Shoe Lace
  • The Twisted
  • BungeeCord
  • Pink Lace
  • UmbilicalCord
  • Light Lanyard Pro
  • Untied
  • Broken Shoe String Collective
  • Green Shoestring Pro
  • Own Left Pro
  • DanglingShoelace
  • Braid Spot
  • The Red Lace
  • Untied Yaw
  • The Twelve Chain
  • Long Shoestring
  • Dorsal Wire Pro
  • Last Shoe Lace Place
  • Yaw Collective
  • Cervical Cordon
  • Last Shoe
  • White Braid
  • Frayed Bootlace
  • Thin Shoe Lace
  • Second Strap
  • Rawhide
  • Spare Shoe Lace
  • Static Strap
  • Silver Wiring Collective
  • Slender
  • Navel Cable Group
  • The Lowest
  • The Long String Up
  • Spare Shoe Spot
  • Display Shoelace
  • Tie Spot
  • Birthday Shoelace
  • Long Lace Spot
  • The Rat Strap
  • Rope Trading Co
  • Right Shoe String Co
  • Length Thread Group
  • Inured Cord
  • Posterior Rope
  • The Mere
  • WetShoelace
  • String Up Place
  • White Left Spot
  • Shorter Strap
  • Shoe Spot
  • Lanyard Collective
  • The Entire Linguistic String
  • Random Train Collective
  • Sheared Cord
  • The Slender
  • Shoestring Collective
  • Wet Shoestring Trading Co
  • Brown
  • Bungee
  • Left Left Spot
  • Digit
  • Too paid Shoelace
  • Untied Spot
  • Five Thread Place
  • String Along Co
  • OldShoelace
  • Spare Straps
  • The Own Shoestring
  • Long Untied
  • Lowest
  • The Wet Lace
  • Own Lace
  • Fine Thread Group
  • HeavyString
  • Flexible
  • Broken Untied
  • Static String Along
  • Short Series
  • RightShoelace
  • Shoestring Trading Co
  • Fruitcake Shoelace
  • String Of Words Trading Co
  • RedString
  • The Stout
  • Own Untied Collective
  • Last Braid Collective
  • Tight Wire Pro
  • Right Yaw Pro
  • Snowflake Shoelace
  • The Electric Strap
  • The Injured
  • RedShoelace
  • Loose Untied Pro
  • Loose Lace Pro

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Shoelace Brand:

Simple is always better

This means a few different things. Your shoelace brand name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your shoelace brand:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.