1,000+ Clever Shoelace Brand Names

Updated: January 19th, 2023

So, you've come up with the perfect shoelace brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your shoelace brand stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best shoelace brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your shoelace brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Shoelace Brand Name Generator

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Ideas

Catchy shoelace brand name ideas

  • Laced
  • Walkies
  • The Silk Strings
  • Comfort
  • Lace First
  • The Tied
  • Big Shoes
  • The Simpler Shoe
  • Happy Shoes
  • Stringed
  • The Left Foot
  • Proper Shoe
  • The Nice Pair
  • My Shoe Pair
  • Another Shoe
  • Balanced
  • Numbered Balanced
  • Numbered
  • The Scared Cable
  • Partial
  • Neutral
  • Irregular
  • Counter Ties
  • The Home
  • Shoe Garment
  • Shoelace Co.
  • Cheap Shoelace
  • Chappy
  • Feet Move
  • The Lace Motive
  • Loose Ends
  • Knotted
  • Tie My Shoelace
  • The Broken String
  • Right Choice
  • Happier
  • Ash
  • The Empty Shoe
  • The Vertical Lane
  • MadeRight
  • Simpler
  • The Next
  • New Way
  • The Casual Coat shoe
  • Laced Right
  • Fifty-One
  • The Chord
  • The Shoestring Hub
  • Linked
  • Hyper Cord
  • The Biggie Band
  • Bootlace
  • Boom
  • Shoe Choker
  • Union
  • United Co.
  • The Bond
  • Shoe Ribbon
  • Shoely Yours.
  • Shoehorn
  • Isaac
  • The Lead
  • Bigger
  • Blue Shoes
  • White Shoelaces
  • Cording
  • The Chain
  • Connection
  • The Belt
  • Thread
  • The Shoe Braid.
  • Glitter Rope
  • Fashion Mate
  • Shoe Accessory
  • Embrace
  • Bootlace Spot
  • The Flexible
  • Yaw Place
  • Wiring Trading Co
  • Untied Spot
  • Discard Cord
  • Dorsal Wire Pro
  • Cervical Cable
  • Green Shoestring Co
  • BrownShoelace
  • Fruitcake Shoelace
  • Spare Straps
  • The Rat
  • The Oversized Untied
  • The Six
  • Drab Lace Spot
  • Left Pro
  • The Bit
  • Own Shoe String Place
  • The Frayed Shoe
  • Lace Co
  • The Right Shoe String
  • Brown Shoe Lace
  • Tie Trading Co
  • Isolated Cable
  • Left Bootlace
  • The Triple Electric Cord
  • Wires Spot
  • Old Untied
  • Toenail Shoelace
  • Pink Shoe
  • Flared Cord
  • Electrical
  • InvisibleCord
  • The White Shoe String
  • Thread Place
  • The Red Lace
  • Dangling Bootlace

Creative shoelace brand name ideas

  • The Own Shoestring
  • Spare Shoe Spot
  • Valid
  • The Red Shoestring
  • The Loose Shoe String
  • The Frayed Shoe
  • BrownShoelace
  • Dangling Tie Co
  • Shoe String Pro
  • Cables Collective
  • Yaw Group
  • The Longer
  • Extra
  • Interred Cord
  • Old Left Trading Co
  • Linguistic String Place
  • Right Yaw Pro
  • Newsday Shoelace
  • Electric Rope Group
  • Lace Pro
  • Oversized Braid Co
  • The Double Drawstring
  • Wire Spot
  • SlenderCord
  • Last Braid Place
  • Inextensible
  • Right Bootlace Trading Co
  • VentralCord
  • Last Shoe Lace Pro
  • LongestString
  • Off guard Cord
  • Spare Scotch Tape
  • Electric Cord Pro
  • Broken Shoe String Pro
  • Strand Group
  • Oversized Shoe Lace
  • Shoe Place
  • Toothpaste Shoelace
  • Thin Shoe Lace
  • Wet Shoestring Trading Co
  • Tie Pro
  • Hollow Twine Co
  • Absurd Cord
  • Required Cord
  • Left Trading Co
  • Shoe String Group
  • The Short
  • Today Shoelace
  • Pink Shoestring Collective
  • Twine Place
  • Corresponding
  • Rawhide Tie Trading Co
  • Cervical
  • Yaw Place
  • String Up Trading Co
  • Shoestring Group
  • Oversized
  • DanglingShoelace
  • The Loosened
  • The White Shoe String
  • The Thin Shoe
  • Light Lanyard Pro
  • Static Strand
  • Own Untied Collective
  • Drab Shoe Spot
  • InvisibleCord
  • The Triple Electric Cord
  • Old Shoe String
  • The Electric Strap
  • Shoe Pro
  • Cable Trading Co
  • Long Lace Spot
  • Untied Place
  • Random
  • White Untied Collective
  • Strand Pro
  • The Drab
  • Thin Untied
  • The Endless
  • Unique Strand
  • Untied Pro
  • Rope Spot
  • Left Shoe String Collective
  • Single Thread Place
  • Own Yaw Co
  • Lace Group
  • Rope Pro
  • The Invisible
  • Twine Trading Co
  • The Dangling
  • The Untied
  • Frayed Shoe String Pro
  • The Lateral Cable
  • The Stout
  • Broken Shoe String Collective
  • Endless Bowed Stringed Instrument Co
  • Right Shoe String Co
  • Bernard Cord
  • Loosened Untied Pro
  • Top
  • Bootlace Co
  • Rawhide Bootlace Group
  • The Shorter
  • Bungee
  • Right Shoe Lace Group
  • The Frayed
  • Wiring Collective
  • Medial
  • Own
  • ValidString
  • Own Shoe String Co
  • The Loose Untied
  • Rawhide Untied Spot

Learn more about starting a shoelace brand:

Where to start?

-> How much does it cost to start a shoelace brand?
-> Pros and cons of a shoelace brand

Need inspiration?

-> Other shoelace brand success stories
-> Marketing ideas for a shoelace brand
-> Shoelace brand slogans

Other resources

-> Shoelace brand tips

Funny Shoelace Brand Names

  • Oversized Shoe Lace Place
  • The Six
  • Twine Place
  • BrownShoelace
  • Left Braid
  • Shoe Lace Co
  • Thin Untied
  • Six Stream
  • Upper Corduroy
  • The Endless
  • Last Untied
  • Oversized Lace Pro
  • Brown Shoe Lace Pro
  • Dangling Yaw Pro
  • Alphanumeric Chain
  • Green
  • ArbitraryString
  • The White
  • InjuredCord
  • The Heavy
  • Yaw Spot
  • Broken Shoestring Pro
  • Right Shoe Lace Spot
  • Random
  • Single Thread Place
  • Remain Shoelace
  • Shorter Serial
  • The Loosened
  • Shorter
  • Birthday Shoelace
  • Isolated Cable
  • Untied
  • Rawhide Shoe Collective
  • Cervical
  • Valid
  • The Lowest Train
  • The Extra Shoe Lace
  • FineString
  • String Of Words Trading Co
  • Left Trading Co
  • The Long Untied
  • Rope Pro
  • Static Strap
  • Frayed Tie
  • The Rat
  • LongestString
  • Doomsday Shoelace
  • Broken Shoe String Collective
  • Cervical Chord
  • Medial Rope Spot
  • Own Shoe String Co
  • Broken Shoe String Pro
  • SlenderCord
  • Broken Braid
  • Shoe String Pro
  • Old Tie
  • Fifth Twine Trading Co
  • The Injured
  • Subordinate Shoelace
  • The White Shoestring
  • The One
  • Roommate Shoelace
  • Ashtray Shoelace
  • Oversized
  • Last Braid Collective
  • Mere
  • ThreefoldCord
  • Lumbar Electric Cord Trading Co
  • Top
  • Own Bootlace Spot
  • Rawhide Lace Group
  • Shoe String Co
  • Old Untied Collective
  • The Silken
  • Drawstring Place
  • CorrespondingString
  • HeavyString
  • The Loose Tie
  • Cables Collective
  • White Shoestring
  • Left Bootlace
  • The Dangling
  • Unique Strand
  • The Right Left
  • Shoe String Group
  • Pink Lace Trading Co
  • Electric Cord Group
  • White Left Spot
  • Lanyard Group
  • The Taut
  • Thin Shoe Lace
  • Pink
  • Broken Untied
  • Shorter Succession
  • The Navel
  • FalseCord
  • Electric Cord Pro
  • Last Left
  • The Own
  • Shoe Trading Co
  • Rawhide Bootlace Pro
  • Private
  • False Strap Trading Co
  • Long Shoestring
  • LastShoelace
  • Old Shoe
  • Own Lace
  • Sacred Wiring Collective
  • The Broken Braid
  • Encoded Drawstring
  • Smeared Cord
  • Two days Shoelace
  • LowestString

Cool shoelace brand name ideas

  • Loose Shoe String Co
  • Scarlet
  • The Long Shoe String
  • The Hempen
  • The Dangling Lace
  • Rawhide Untied
  • Right Shoe Lace Trading Co
  • Twisted Wire Group
  • The Light
  • Null Linguistic String
  • Right Yaw Pro
  • Left Shoe Co
  • Last
  • String Of Words Place
  • Strong Wire Collective
  • Untied Yaw
  • Twine Group
  • Rope Spot
  • Pink Yaw
  • The Last
  • String Up Pro
  • The Wet Untied
  • The Wet Shoe Lace
  • Prompt Train Group
  • Heavy
  • Tie Group
  • Undeterred Cord
  • The Stout
  • Shoestring Group
  • Heterotic Drawstring
  • Loosened
  • Lumbar
  • Thread Spot
  • The Bungee
  • OversizedShoelace
  • Thin String Of Words Collective
  • The Left
  • The White
  • Endless Bowed Stringed Instrument Co
  • Loose Left Co
  • Plucked String Of Words Pro
  • Lace Co
  • String Of Words Co
  • Two
  • Brown Untied Spot
  • Shoe Place
  • Fourth
  • Strong Twine Spot
  • The Loosened
  • The Old Left
  • The White Shoe String
  • Frayed Left Pro
  • LoosenedShoelace
  • The Mere
  • Twine Pro
  • The Nerve
  • Cables Group
  • SlenderCord
  • Pink Shoestring Collective
  • Yaw Collective
  • The Silken
  • Elastic
  • Red Lace Collective
  • Green Lace Place
  • Spare Shoestring Co
  • Thick
  • White Left Spot
  • Strand Pro
  • Train Collective
  • Lace Spot
  • The Single
  • The Gold Rope
  • Strong
  • The Triple Electric Cord
  • The Injured
  • The Right Bootlace
  • Wet Shoe
  • PublicString
  • Six
  • Dangling Left
  • Tie Collective
  • Frayed Shoe String Pro
  • Red Shoe String Place
  • Impaired Cord
  • Flexible Wiring
  • Old Shoe
  • The Spare Shoestring
  • The Endless
  • Rawhide Bootlace Pro
  • The Last Yaw
  • Wet Braid Spot
  • Twine Place
  • Embryonic Lanyard Spot
  • Last Braid Collective
  • The Tethered
  • Old Shoe String
  • Last Shoe Lace Place
  • The Lateral Cable
  • Tight Strap
  • Old Untied Collective
  • Umbilical
  • Five Thread Place
  • Doomsday Shoelace
  • Random
  • Loose Lace Pro
  • Valid
  • Green Yaw Co
  • Shoe String Spot
  • BungeeCord
  • The Extra Shoe Lace
  • The Six
  • Wet Braid Trading Co
  • Drawstring Collective

Unique shoelace brand name ideas

  • Toothpaste Shoelace
  • Shoe Pro
  • Rawhide Untied Co
  • Single String Along
  • The Thin
  • Posterior Rope
  • Scarlet Lanyard Place
  • Untied Spot
  • Brown Shoe
  • Shoe String Collective
  • The Green Shoestring
  • The Red
  • Airplane Shoelace
  • Strap Group
  • Shoestring Co
  • Thoracic Wire
  • TwistedCord
  • Oversized Lace Collective
  • Second Strap
  • Red
  • UmbilicalCord
  • Shoe String Co
  • Cervical Coil
  • Shoe Lace Co
  • Drab Lace Spot
  • SilkenCord
  • The Golden Rope
  • Bowed Stringed Instrument Group
  • Static String Of Words
  • Shoestring Trading Co
  • Electric Cord Group
  • Green Shoe Lace Group
  • The Upper
  • The Loose Tie
  • Own Shoe String Place
  • Interred Cord
  • Light Strap
  • The Original
  • The Numeric
  • Cables Co
  • Broken Braid
  • The Umbilical
  • Red Yaw Place
  • Left Spot
  • Bootlace Collective
  • Oversized Braid Co
  • Drab Shoestring
  • Electric Cord Pro
  • ElasticString
  • ThoracicCord
  • Pink Braid Group
  • Rawhide Lace Group
  • Yaw Spot
  • Last Braid Place
  • The Formatted
  • The Long String Up
  • Oversized Shoe Place
  • Silver Wire Place
  • Flexible
  • The Dorsal
  • Yaw Trading Co
  • The Old
  • Wires Spot
  • Rawhide Yaw Trading Co
  • Rawhide Tie Trading Co
  • The Broken Braid
  • Roommate Shoelace
  • Brown Tie Collective
  • The Closed
  • Shorter Sequence
  • Twine Co
  • Discard Cord
  • The Gold
  • Mere
  • Hollow Twine Co
  • FrayedShoelace
  • White Shoestring
  • SpiralCord
  • Pink Shoe String Place
  • Rawhide Bootlace Group
  • InvisibleCord
  • The Golden Wire
  • The Twelve Chain
  • Untied Left Co
  • Last Yaw Collective
  • Digit
  • The Pink Braid
  • Extra Yaw
  • The Long
  • The Extra Bootlace
  • PinkShoelace
  • Wet Shoe Lace Place
  • The Rat Strap
  • Twine Trading Co
  • Unbroken Chain
  • Single String Of Words
  • Fine
  • The Double Drawstring
  • Elastic Twine Group
  • Spare Shoestring
  • Loosened Left Place
  • Pink Braid Trading Co
  • Broken Shoe String Collective
  • The Four
  • Oversized Left Pro
  • White Braid Trading Co
  • Rawhide Untied Spot
  • Extra Bootlace
  • Electric Rope Group
  • Silver Wiring Collective
  • ThinCord
  • Shoe Spot
  • Light Lanyard Pro

Cute shoelace brand name ideas

  • The Lowest Train
  • Own Left Place
  • Wiring Place
  • Lowest
  • The Longer
  • Cable Place
  • Loosened Shoestring Pro
  • The Leading
  • Right
  • Broken Yaw Trading Co
  • Long Lace Spot
  • Broken Untied
  • The Bit
  • Encoded Drawstring
  • Nerve Twine Spot
  • Slender Electric Cord Trading Co
  • Left
  • Broken Shoe String Pro
  • Shorter Serial
  • Spare Bootlace Trading Co
  • Rope Pro
  • The Dangling Left
  • DoubleString
  • Green Shoe String
  • The Left Yaw
  • Cable Trading Co
  • Wiring Spot
  • Shoe String Group
  • Unique Strand
  • Flared Cord
  • PromptString
  • Terminal Twine Trading Co
  • Frayed Tie
  • The Empty
  • The Unique
  • Drab
  • The Frayed
  • Highway Shoelace
  • Loose Tie Place
  • Broken Shoestring Pro
  • Ashtray Shoelace
  • Own Yaw Co
  • Flexible Twine Place
  • LooseShoelace
  • Dangling Tie Co
  • Fifth Bowed Stringed Instrument Collective
  • Broken Untied Group
  • Loose Untied Pro
  • Thin Shoe Lace
  • Untied Shoestring
  • Twisted
  • EmptyString
  • Required Cord
  • Own Lace
  • Spare Screwdriver
  • Brown Shoe Lace
  • Drawstring Place
  • Posterior
  • Drab Bootlace
  • Left Braid
  • ArbitraryString
  • Spare Shoe String
  • The Drab
  • ThickCord
  • Red String Up Spot
  • The Rat
  • Oversized Shoe Lace Place
  • InjuredCord
  • Private String Up Pro
  • Linguistic String Trading Co
  • String Up Collective
  • The Long Braid
  • The Short
  • Random Bowed Stringed Instrument Trading Co
  • Static String Along
  • Stretched Serial
  • Away Shoelace
  • Foot
  • Shoe Lace Collective
  • Own Shoe String Collective
  • NavelString
  • The Thin Shoe
  • String Up Place
  • Frayed Bootlace
  • Extra
  • Wet Yaw Co
  • String Of Words Trading Co
  • Handshake Shoelace
  • Wet Untied Spot
  • The Rip Wires
  • Dangling Shoe
  • Old Left Trading Co
  • Stretched Sequence
  • RedString
  • Untied Co
  • Extra Lace
  • Oversized Shoe
  • Right Bootlace Trading Co
  • Long Shoe String Place
  • Linguistic String Place
  • ShortString
  • Thread Group
  • Frayed Shoe Lace Co
  • Fruit cake Shoelace
  • Lanyard Group
  • Untied
  • Jarred Cord
  • The Left Shoe String
  • Stout
  • Red Lace Place
  • Long Shoestring Group
  • The Alphanumeric
  • Long Shoestring

Clever shoelace brand name ideas

  • Elastic String Along Collective
  • Left Group
  • Short Series
  • Relay Shoelace
  • The Lowest String Of Words
  • Bernard Cord
  • Silken String Of Words
  • Red Shoestring Place
  • Cervical Code
  • MammalianCord
  • Right Shoe String Co
  • The Open
  • Left Shoe Lace Co
  • Alphanumeric Chain
  • The Dangling Untied
  • The Loose Untied
  • Red Shoestring Collective
  • OldShoelace
  • LowestString
  • The Loose
  • Silken String Along
  • Rawhide Shoe Co
  • Cervical Chord
  • Embryonic
  • Long Shoe String Spot
  • Old
  • String Along Co
  • Short Strand Spot
  • Entire String Of Words
  • The Own Yaw
  • Oversized Lace Pro
  • Silken String Up
  • Shoe Group
  • The Green Braid
  • Longer
  • Shorter Chain Trading Co
  • The Public
  • The Hollow Strap
  • Pink Lace Trading Co
  • Last Shoe
  • Short String Up
  • FlexibleCord
  • Cervical Cabled
  • Green Shoestring Pro
  • Extra Lace Co
  • Left Braid Spot
  • Shoe Collective
  • Threefold Wiring Collective
  • The Frayed Shoe Lace
  • Single Thread Place
  • The Nuchal
  • Braid Trading Co
  • Brown Yaw Spot
  • DanglingShoelace
  • Cervical Cable
  • EpithelialCord
  • Newsday Shoelace
  • Spare Shoe Lace
  • Green Bootlace Group
  • Static Strap
  • Shoe Trading Co
  • Loosened Bootlace Group
  • BrokenShoelace
  • The Rawhide
  • Left Pro
  • Smeared Cord
  • Loose Yaw Spot
  • The Old Shoe String
  • Spare Sock
  • Cervical Cordon
  • Untied Trading Co
  • Frayed Shoe String Co
  • Endless Bowed Stringed Instrument
  • Cervical Cabling
  • Oversized Shoe Lace
  • Thin Untied
  • Static Strand
  • String Along Collective
  • Spare Scotch Tape
  • Endless
  • Spare Straps
  • Long Bootlace Place
  • Shorter Succession
  • The Extra Lace
  • The Untied Shoestring
  • FootCord
  • Lumbar Electric Cord Trading Co
  • Left Place
  • Right Shoe Lace Spot
  • Top
  • Medial Rope Spot
  • Loose
  • Oversized Shoe String
  • Own Untied Collective
  • The Left Tie
  • Random Train Collective
  • Silken Stream
  • Loose Left
  • Pink Shoe Trading Co
  • Lace Place
  • White
  • Left Bootlace
  • SympatheticCord
  • Sacred Cable Co
  • Sacral Strap Spot
  • The Pink Shoe
  • Oversized Bootlace Spot
  • Dangling Shoe String
  • The Spinal
  • Hollow
  • The Electrical Wiring
  • Nephrogenic
  • Loose Lace Spot

Best shoelace brand name ideas

  • The Triple Twine
  • Old Shoe Place
  • Display Shoelace
  • Double
  • Original
  • The Nuchal Twine
  • Rawhide Shoe Collective
  • Revered Cord
  • Long Untied
  • The Spare Shoe String
  • Loosened Untied Spot
  • Rope Co
  • Left Co
  • The Lowest
  • Dangling
  • Broken Shoe String
  • The Elastic Twine
  • The Green
  • Green
  • Cervical Wire Spot
  • Attired Cord
  • Right Yaw Group
  • IsolatedCord
  • Wet Shoe String Place
  • Rawhide
  • Old Yaw
  • Left Shoe String Collective
  • The Brown Tie
  • Slender Electric Cord Group
  • Rawhide Shoe String
  • Wires Co
  • Homemade Shoelace
  • Ventral
  • RightShoelace
  • The Navel
  • Own Left Pro
  • Right Lace Pro
  • The Untied
  • HollowCord
  • ProlapsedCord
  • Old Tie
  • Encoded String Up Spot
  • The Invisible
  • Thin Untied Pro
  • The Thin Shoestring
  • The Last Left
  • False Strap Trading Co
  • Second String Up
  • Broken Left Group
  • Fifth Twine Trading Co
  • The Drab Bootlace
  • The Oversized
  • Own Bootlace Spot
  • Tooth paste Shoelace
  • Navel Cable Group
  • The Brown Shoe
  • Shoe String Pro
  • LateralCord
  • The Red Lace
  • Lace Trading Co
  • Embryonic Wire
  • Dangling Left Spot
  • Frayed Shoe Lace
  • Golden
  • The Unbroken Twine
  • Die hard Cord
  • The Loose Shoe String
  • Lumbosacral Wire Place
  • Pink Shoe
  • White Bootlace
  • Broken Shoestring Place
  • Shorter Strap
  • Anyway Shoelace
  • The Literal
  • Dangling Braid
  • RawhideShoelace
  • FalseCord
  • Bouquet Shoelace
  • Thick Chain Group
  • The Short Train
  • The Spare Left
  • Dangling Yaw Pro
  • Private
  • Cables Collective
  • The Vocal
  • ElectricalCord
  • Bootlace Place
  • Tie Pro
  • Left Trading Co
  • Bungee
  • Pink
  • Too paid Shoelace
  • The Last Shoe String
  • Inured Cord
  • Bootlace Group
  • Wiring Collective
  • Frayed Untied Pro
  • Shoe Co
  • Silver Cable
  • Long
  • Remain Shoelace
  • Own Untied Pro
  • The Wet Lace
  • Old Untied
  • Sacred Electric Cord Place
  • Electric Cord Place
  • Two faced Shoelace
  • The Strong
  • Untied Braid
  • The Pink
  • Brown
  • The Own Shoestring
  • Right Shoe Lace Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Shoelace Brand:

Simple is always better

This means a few different things. Your shoelace brand name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your shoelace brand:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.