1,140+ Creative Sex Toys Business Names

Pat Walls

•

Updated: February 2nd, 2023

So, you've come up with the perfect sex toys business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sex toys business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sex toys business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sex toys business.

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Ideas

Catchy sex toys business name ideas

Sexual Pattern
Active
Smooth Tinkle
Chills
Pleasure Me
Sensitive
Right Spot
For The Play
For Pleasure
Spark
Arousal
Dictator
Tingles
Down The Spine
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Known
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Body Bliss
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Poker
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Normalized
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The great Kama
Suppler Dolls
Shadow
Wicked
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Wet and Wild
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Tiny Pleasure
Owned
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Perfect Awakening
Attentive
Responding
Libido
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Feel Me
Gratified
Moon
Soft Sex
Trigged
ActDesire
Impulsive
Force
Man Like
Gentle Touch
Sexual Agent
Appetite
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Need
Lust
Lifted
Body Friendly
Essential Gadgets
Frequent Stimulation
Handmade Flirt
Enough Play
Spot
The Soft Play
Soft Plaything Place
Heterogametic Gender Pro
The Penetrative
Explicit
Nonsynchronous Massager Spot
BrightToys
DrivenVibrator
MasculineToys
The Broken Gadgets
The Non
The Anonymous Sexuality
Vertical Vaporizer
Bright Plaything Place
Favorite Masturbation Place
Striction Massager Pro
EducationalToys
The Commercial
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Sterner Sexuality Group
Arouse Spot
The Mixed Sexuality
Safe Sexual Activity
SeismicVibrator
Gadgets Group
GentlerSex
Teenage Wind Up Collective
Commercial Sexual Activity Collective
Heterogametic Excite Trading Co
Few Plaything Place
Safe Play
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Sexual Activity Collective
Promiscuous
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Vertical Vibration
Two Gender
Optical Flirt Spot
Beautiful Dally Trading Co
The Nice Playthings
Safe Gender Spot
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The Ultrasonic Vibrate
Anti Turn On Spot
The Popular Gadgets
The Ossicular Vibrate
CuriousToys
IndeterminateSex
Latest Toy Dog Place
Wind Up Group
The Expensive
Age Sexual Urge
The Typed
Play Co
Synchronous Foreplay Co
Dally Group
Safer Sleeping
Single Sex Activity
Typed Fiddle

Creative sex toys business name ideas

Massager Co
WeakerSex
Anti Sexual Urge Co
The Commercial
Softer Sleeping
Tiny Tank Engine
Stronger Excite Place
Magnetostrictive Vibrate
The Held Masturbation
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DangerousToys
ElectricVibrator
Own Sexuality
Tech Play Trading Co
BrokenToys
Mechanical Toy Dog Pro
Softer Wind Up
One Sex Activity Group
Anonymous
Unsafe Turn On Collective
Held Foreplay Pro
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Tech Toy Chest
The Rough
Penetrative Turn On Group
The Ossicular
MagneticVibrator
Fairer Wind Up
OpticalToys
Safer Six
Sexual Urge Group
Teenage Gender Trading Co
Nonmarital Turn On Spot
Dally Place
Vibrate Group
Fiddle Co
Violent Dally Group
Dally Trading Co
OssicularVibrator
Soft Plaything Place
Arouse Spot
Wrong Wind Up
Made
Nice Fiddle
The Casual Sexuality
Casual
The Dominant
StrictionVibrator
The Male
The Fairer
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ImpersonalSex
Gender Collective
Inch
PopularToys
The Large Foreplay
The Softer Sexual Activity
Plaything Trading Co
Safe Sex Activity
ConsensualSex
Safe Six
Commercial Excite Spot
The Anatomical
Anti Gender Trading Co
Sex Activity Co
Single Sleep
Single Sleeping
The Antique Toy Dog
AttractiveToys
Dolls Pro
Appropriate Dally Co
Safer Sexuality
Inferior Excite
The Appropriate
The Dangerous Flirt
Anatomical Gender
MechanicalToys
Powered Foreplay Place
Anatomical Wind Up Pro
Explicit Sexual Urge Group
The Torsional
Interesting Miniature Pro
External Vibrate Trading Co
Own Gender Collective
The Spot
Sexual Activity Pro
Vertical Vaginant
Consensual Wind Up Co
The Masculine Miniature
Wheeled
Pink Foreplay Trading Co
Beautiful Dally Group
CheapToys
Miniature Spot
Heterogametic Excite
Vibrate Trading Co
The Anonymous Wind Up
The Impersonal Gender
Ossicular Vibrate Pro
Familiar Playthings Trading Co
SameSex
Age
Masculine Gender
Squeaky
The Single Sexuality
Explicit Sexuality Trading Co
Gender Group
Cuddly Dolls Group
Single Sexuality
Resonant
The Fair Gender
Tech Toyland
Huge Foreplay Place
TeenageSex
Suitable Play Group
The Inferior Turn On
Sterner Sexual Activity Group
ExpensiveToys
Inexpensive
Fetal Sexuality Collective
Plaything Collective
Cuddly Miniature
Hot
Sexual Urge Spot
Dominant Sexual Urge Pro
Masculine Toy Dog
Wonderful Flirt Co
Available Gadgets Co
TypicalVibrator
Migrator Vibrator
The Horizontal
Stuffed Playthings
DominantSex
BrightToys
Giant
Feminine Playthings Group
EducationalToys
More
Anonymous Sexual Activity
Miniature Pro
The Mixed

Learn more about starting a sex toys business:

Where to start?

-> How to start a sex toys business?
-> How much does it cost to start a sex toys business?
-> Pros and cons of a sex toys business

Need inspiration?

-> Other sex toys business success stories
-> Marketing ideas for a sex toys business
-> Sex toys business slogans

Other resources

-> Profitability of a sex toys business
-> Sex toys business tips

Funny Sex Toys Business Names

Unwanted Sexuality Place
The Fair Gender
Icebreaker Vibrator
Musical Gadgets
Electronic Play Spot
The Piezoelectric
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Familiar
The Plastic Masturbation
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The Safe Sex Activity
Ice skater Vibrator
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The Ossicular Vibrate
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The Dangerous Toy Dog
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Opposite
Fetal
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Tech Trifles
Anatomical Gender
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SphericalVibrator
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Tech Trinkets
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Wrong
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Stronger Sleeping
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OppositeSex
Own
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Pneumatic Foreplay Spot
ElectromechanicalVibrator
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Toy Dog Trading Co
ImpersonalSex
The New
Unwanted Sexual Activity
Commercial Turn On
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Premarital Sex Activity Co
Ossicular Vibrate Pro
Cheap
Dally Trading Co
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The New Fiddle
RelatedToys
Resonant
The Age Gender
The Anatomical
Same Sexuality
Migrator Vibrator
Squeaky
Expensive Miniature
The Wheeled Plaything
Play Trading Co
Nonmarital Turn On Spot
ElectronicVibrator
The Eccentric
Fair Arouse Place
Inferior
Wrong Sexual Activity
MechanicalVibrator
The Concrete Masturbation
Manipulative
Steps Sex
Single Sexuality
Wooden Gadgets
The Casual Sexuality
Foreplay Place
The Handmade Dally
Safe Gender Spot
Massager Group
SternerSex
Magnetostrictive Vibrate Spot
Stronger Excite Trading Co
Genetic Arouse Place
The Miniature
Extramarital
Nonmarital Wind Up Pro
The Illicit
Favourite
Pink Vibrate
Manipulative Toy Dog Trading Co
The Curious
Softer Turn On Place
The Age Sexual Activity
Typed Trinkets
Popular
Arouse Co
Stuffed Gadgets
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PromiscuousSex
Impersonal Excite Spot
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SeismicVibrator
The Educational Flirt
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Gadgets Collective
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Bright Plaything Place
Casual Excite Trading Co
The Ingenious
Masculine Gender
ConventionalVibrator
Wonderful Flirt Co
FewToys
Masculine Wind Up
ChildishToys
Violent Flirt Trading Co
PenetrativeSex

Cool sex toys business name ideas

Vertical Vajayjay
ElectronicVibrator
Commercial Turn On
The Safer
Vibrate Co
Fair
SaferSex
SeismicVibrator
Vibrate Pro
Made Playthings
Age Arouse
Few
Longitudinal Vibrate
Type
Stronger Sexuality
The Pneumatic
BrightToys
Toy Dog Pro
Soft
The Plastic Flirt
The Gentler
LatestToys
Unprotected Excite
Single Sexual Activity
Excite Co
Vibrated Vibrator
Typical Masturbation Collective
Anti Gender Trading Co
HomemadeToys
Beautiful Flirt
Unprotected Arouse Collective
The Inferior Gender
FetalSex
Inferior Excite Group
Vibrate Collective
Dilater Vibrator
PinkVibrator
The Longitudinal
Gender Place
The Manipulative Playthings
Single
The Squeaky Plaything
ExplicitSex
The Internal
Penetrative Turn On Group
Penetrative Arouse
Inexpensive Plaything
Resonant
Tiny Trifles
The Ossicular Massager
OneSex
Driven
Tech Toyland
Interactive Miniature
DangerousToys
Familiar Playthings Trading Co
Electrical Toy Dog Spot
Same
The Electronic
Playthings Place
WoodenToys
RiskySex
The Tech Dolls
The Scattered
Ceramic Vibrate
Tech Toymaker
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The Vertical
PneumaticVibrator
Sexuality Place
The Electrical Playthings
Two Sexual Activity Co
Stronger Excite Place
Sterner Sexual Activity
Consensual Wind Up Co
The Heterogametic Sex Activity
Play Place
Stronger Excite Trading Co
Mechanical
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Safe Gender Spot
Bright Miniature Trading Co
Operated Masturbation Spot
The Soft Play
One
The Female
Fewer Toy Dog Co
Little Gadgets Collective
Anti Sex Activity Trading Co
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The Educational Flirt
Sterner Sleeping
Heterogametic Excite Trading Co
Familiar Dolls
Anatomical Sexual Activity Place
The Impersonal
Held
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The Magnetostrictive
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OwnSex
Expensive
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The Mixed Turn On
ScientificToys
The Childish
Two Gender
Typed Tank Engine
Electrical Vibrate
The Ingenious
SphericalVibrator
The Fetal Sexuality
Synchronous Foreplay Co
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The Familiar
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Heterogametic Wind Up
The Type
Dilator Vibrator
Handmade Flirt
Casual Excite Trading Co
Female Sex Activity Spot
Dominant Arouse
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The Conventional
Cheap Playthings Co
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The Eccentric
RoughSex
Gentler Gender Co
Indeterminate Arouse Pro
Many Gadgets
The Fairer
Toy Dog Trading Co
The Dangerous Flirt
Safe Sexual Urge
Interesting Dally Group
The Many Flirt
Stronger Sleeping
The Spot
Magnetostrictive Vibrate Spot

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Anharmonic Vibrate Spot
The Interesting Gadgets
Feminine Playthings Group
The Elaborate
The Dominant
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Stronger Arouse
The Curious Dally
Purple Foreplay Spot
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IndeterminateSex
Impersonal Sexual Urge Group
Hot Turn On Collective
Fiddle Pro
Safer Sexual Activity
Dangerous
The Expensive Fiddle
Penetrative
Gyrator Vibrator
The Latest Playthings
Biological
Independent
Enough Miniature Place
Mechanical Toy Dog Pro
Softer Sleeping
AnharmonicVibrator
The Electronic Gadgets
MasculineSex
Toy Dog Group
The Nonmarital Turn On
Toy Dog Place
Casual
Premarital Excite Collective
TeenageSex
SuitableToys
The Anatomical
ConventionalVibrator
Anatomical Arouse Collective
Tech Toiletries
Tiebreaker Vibrator
MadeToys
The Multi Vibrate
Giant Foreplay
The Handmade Dally
Related Flirt Spot
PassionateSex
Foreplay Pro
Pretty Miniature Trading Co
The Scientific
The Hot Gender
RelatedToys
OssicularVibrator
Inexpensive Gadgets
The Passionate
The Anti
The Eccentric Vibrate
Pink Vibrate
SimpleToys
The Squeaky Gadgets
Sexual Activity Pro
Cuddly Miniature
Familiar Miniature Group
Spot
The Handmade
Turn On Group
Enough Plaything
Dally Pro
Available Gadgets Co
The Old Fiddle
Childish
The Antique Toy Dog
Related
More
The Typed
Arouse Pro
The Fairer Arouse
MechanicalVibrator
Tech Toddlers
Marital
The Familiar Plaything
Handmade Flirt Spot
Attractive Dally
The Heterogametic
Teenage Gender Trading Co
The Electromagnetic Massager
Wonderful
Age
SynchronousVibrator
The Pink Vibrate
Own Sexual Urge Place
Ingenious Fiddle Place
The Single Sex Activity
Dolls Pro
ElectronicToys
Hydrator Vibrator
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Explicit Sexuality Trading Co
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The Premarital
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Unsafe Sexual Urge Place
AppropriateToys
The Ingenious Playthings
Arouse Collective
The Casual
Spherical Masturbation Trading Co
AgeSex
Gentler
Plaything Collective
Striction Foreplay Group
Steps Sex
The Stuffed
Sexuality Collective
Dominant Sexual Urge Pro
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Portable Vibrate
Hot
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GeneticSex
The Simple
Tiny Toymaker
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Familiar
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Single Sex Activity
Plaything Place
Gentler Sexuality Co
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Electrical Toy Dog
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OppositeSex
Little Miniature
Tiny Plaything Spot
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Gentler Wind Up Trading Co
Typed Teddies
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Held Foreplay Pro
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Ice skater Vibrator
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Wave Vibrate Spot
Vertical Vacuum Cleaner
The Fetal
Fair Turn On Collective
Inch
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Single Sexual Urge Trading Co
Gadgets Group
DominantSex
Plaything Trading Co
Explicit Sexual Urge Group
ImpersonalSex
The Nice
Scattered
Inferior
Beautiful Plaything
Anti Sexuality
Independent Masturbation Group
Safer Sexuality
The Cheap Plaything
Personal effects Sex
Anti
Pink Masturbation Spot
Interactive
Dally Co
The Typical Foreplay
Safe Sexual Activity
Homemade Gadgets Place
Antique Miniature Group
Single Sleep
Dolls Group
Soft Dally Place
Soft Play Trading Co
Unsafe Arouse Spot
Icebreaker Vibrator
Auxiliary
The Anonymous Wind Up
Conventional Vibrate Co
Wind Up Spot
InterestingToys
Nonmarital Wind Up Pro
Gentle Gender Collective
Available Dally
The Safe Toy Dog
The Dominant Sexuality
The Impersonal Wind Up
Conventional Masturbation
The Stronger
NewToys
Extramarital
Softer Sexuality
Pretty Dolls Pro
Anti Massager Group
Favorite Masturbation Place
Turn On Place
Typed
Stronger Sexual Activity
Tiny Toy Chest
Single Six
OrdinaryVibrator
The Concrete Masturbation
The Auxiliary Massager
Premarital Sexual Urge
InitialVibrator
Sterner Sexual Activity Group
Few Flirt Collective
AnatomicalSex
MoreToys
The Rough
Passionate
Risky
Sexual Urge Pro
Powered
Tech Toy Dog
The New Fiddle
Sex Activity Co
Wonderful Flirt Co
Anti Wind Up
Foreplay Group
Plastic
LittleToys
AntiqueToys
The Electrical Toy Dog
The Wave
The Musical
Vibrators Vibrator
The Age Sexual Activity
Elaborate Miniature
Electrical Fiddle Spot
Softer Wind Up
Stronger Six
The Striction
Explicit Sexual Urge Pro
Promiscuous
The Illicit
The Ultrasonic Vibrate
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The Ossicular
Gentle
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Foreplay Co
The Promiscuous
The Marital
The Large Foreplay
The Nice Toy Dog
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Fiddle Group
Tech Toyshop
Manipulative Toy Dog Trading Co
MaritalSex
The Recreational
Dangerous Flirt
Cross Excite Trading Co
Softer Sleep
Piezoelectric
WeakerSex
Nonmarital Turn On Spot
The Weaker
Dolls Co
Wrong Sexual Activity
Own Wind Up Pro
Fairer Sexual Urge Collective
Playthings Trading Co
The Hot Arouse
Enough
The Electrical Plaything
Favorite Masturbation Co
Single Sleeping
The Age Gender
DrivenVibrator

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Tiny Toiletries
The Ingenious Play
Interesting Miniature Pro
Broken Toy Dog
GentlerSex
Favourite
Gentle Wind Up
Genetic Turn On
Masculine Flirt Place
Cross Wind Up Pro
Optical Toy Dog Group
Miniature Co
The One
ColorfulToys
Vibrate Trading Co
Spherical
Stuffed Gadgets
Gentler Excite Trading Co
MechanicalToys
Sexuality Group
Single Wind Up Group
CheapToys
Inferior Wind Up Collective
Lifesaver Vibrator
The Impersonal Gender
The Inexpensive
Stuffed
Fairer Wind Up
Gadgets Pro
ChildishToys
The Handmade Dolls
Same Wind Up
Appropriate Play
Excite Place
Pneumatic Vibrate
Same Six
ManipulativeToys
Plastic Gadgets
The Latest Dally
The Single
PlasticToys
Strikebreaker Vibrator
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Magnetostrictive Vibrate
TinyToys
MarineVibrator
The Passionate Wind Up
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StrictionVibrator
The Crystal Massager
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The Fewer
ElaborateToys
Typed Trinkets
Plaything Co
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Impersonal Excite Collective
Vertical
Safer Sexual Urge
Safe Sexuality
Driven Masturbation Spot
CuriousToys
The Interactive Gadgets
Available Flirt
Explicit Sexual Urge
Miniature Place
The Masculine Sexual Activity
PopularToys
Tiny Tank Engine
Homemade Toy Dog Pro
Toy Dog Collective
The Mixed Sexuality
The Beautiful Toy Dog
Mechanical Foreplay
Curious Dolls Co
Electromechanical
Own Sexuality
New Gadgets
Pink Massager
Huge Masturbation Trading Co
Fewer Playthings Trading Co
Genetic Arouse Place
Excite Spot
Vibrate her Vibrator
Same Sexuality
Sex Activity Place
Electromechanical Massager Collective
Sterner Gender
Typed Toymaker
Homemade Plaything
The Nonmarital Sexual Activity
Homemade Flirt Pro
The Ordinary Vibrate
Same Sexual Activity
The Torsional
The Little Miniature
Heterogametic Gender Spot
Tech Trinkets
The Nonmarital
Dolls Spot
Made Dally Pro
Vertical Vibration
Nonmarital Sexual Activity
Tiny Teddies
Giant
Violent Dally Group
Gentle Sex Activity
Impersonal
BeautifulToys
The Related Flirt
The Hot Sexuality
The Hot
Cheap
Wheeled
The Hydraulic
Nice Fiddle
Few Flirt Co
Miniature Dally Pro
Excite Collective
Miniature Collective
Masculine Toy Dog
One Sex Activity Group
Anti Turn On Spot
The Typical
Two
ElectricVibrator
Hydraulic Foreplay Spot
Arouse Group
Striction Massager Pro
Fetal Turn On Spot
Premarital Excite Trading Co
The Cuddly
Masculine Sex Activity Pro
Sexual Activity Collective
The Masculine
The Horizontal
The Old
Stronger Wind Up
BrokenToys
Same Sleeping

Best sex toys business name ideas

Same Sexual Urge
SternerSex
Sexuality Trading Co
InexpensiveToys
Sexuality Pro
New
PenetrativeSex
Cuddly Dolls Group
The Related
Latest Toy Dog Place
The Interesting Plaything
New Dolls Spot
The Softer Sexual Activity
Sonic Masturbation Co
CuddlyToys
Vertical Vaporizer
Wheeled Miniature Spot
Risky Gender Spot
ConsensualSex
Teenage
SmallVibrator
Concrete Massager Group
Sterner Sleep
PiezoelectricVibrator
AntiSex
Premarital Sexual Urge Spot
The Anonymous
The Colorful
Safer Sex Activity
The Single Sexuality
Play Spot
Tech Tank Engine
The Sterner Gender
ElectricalToys
Tiny Toyshop
The Mixed Wind Up
Commercial
Beautiful Dally Group
The Familiar Dolls
The Seismic
Sexual Activity Trading Co
Gadgets Collective
The Hydraulic Foreplay
Costly
The Biological
Few Toy Dog Trading Co
Biological Sexual Urge Spot
The Simple Dolls
Foreplay Place
Anatomical Gender
Unwanted Sexual Activity
OperatedVibrator
Soft Miniature Spot
The Safe
The Many
Vertical Vibrate
The Favourite
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Sterner Wind Up Group
Tiny Trinkets
Vertical Vaginectomy
Wooden Gadgets
Curious Fiddle Co
HotSex
The Portable
The Gentle Sex Activity
The Explicit Excite
The Small
The Safe Gadgets
InferiorSex
Sterner Arouse Co
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The Colorful Miniature
Beautiful Dally Trading Co
Unwanted Sexuality Place
The Penetrative
PurpleVibrator
AuxiliaryVibrator
ExtramaritalSex
Curious
Concrete
Colorful Toy Dog Pro
Anonymous Sexual Activity
MasculineToys
IllicitSex
Indeterminate Arouse Co
Excite Trading Co
Small
The Large
Operated
Mere
ElectromagneticVibrator
Heterogametic Gender Pro
Stronger
The Gentle
The Old Miniature
Safe
Costly Toy Dog
Electrical Plaything Pro
The Unwanted
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Colorful Dolls
Feminine Fiddle
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The Penetrative Sexual Urge
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SingleSex
Softer Six
The Dangerous
The Anonymous Sexuality
Electronic Play Spot
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Typed Toiletries
Unwanted Sex Activity
Anonymous Sex Activity Co
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Vertical Vibratility
The Attractive
Harmonic Massager Spot
Violent Flirt Trading Co
Tiny Toddlers
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Pneumatic Foreplay Spot
Nonmarital
Nice
EducationalToys
InteractiveToys
The Wrong
Premarital Sex Activity Co
CommercialSex
Risky Excite
TypedToys
PlasticVibrator
Bright
Suitable Flirt Spot
Illicit Sex Activity
TinyVibrator
The External

Modern Sex Toys Business Names

Grown & Sexy Toys
Sexy Pleasures Inc.
Sensual Supplies
Erotic Emporium
Secret Sensations
Vibrant Vixen
Orgasmic Oasis
Playful Kink
Intimate Inspirations
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Temptations' Treasures
Juicy Jive
Wild Sexx.
Sexual Satisfaction Co.
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Kinky Kulture
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Good Vibrations.
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Love & Lifestyle Co.
The Fetish Store.
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The Lusty Lady
Lustful Legacy
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Naughty Nook
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Bedroom Bliss Co.
Bombshell Cabaret.
Sex-tasy Solutions
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Naughty Nights Co.
Erotic Enlightenment Inc.
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Vibe Visions
Kinkalypse.
Kinky Creations
The Bedroom Boutique
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Ecstatic Experiences
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The Playroom
The Playful Parlor
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Desire Den
Toy Party Palace
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Tingle Treasures.
Intimate Curiosities
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Sexy Beast Toys.
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Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sex Toys Business:

Simple is always better

This means a few different things. Your sex toys business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sex toys business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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