1,000+ Best Sandwich Shop Names [2024]

Updated: January 19th, 2023

So, you've come up with the perfect sandwich shop idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sandwich shop stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ sandwich shop ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sandwich shop.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sandwich Shop Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sandwich shop name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy sandwich shop name ideas

  • Relentless Sandwich
  • Sandwich Swap
  • Smile Sandwich
  • Sandwich Circle
  • Sandwich Brands
  • Profit Sandwich
  • Compass Sandwich
  • Sandwich Catalog
  • Sandwich Level
  • Smooth Sandwich
  • Sandwich Form
  • Premier Sandwich
  • Gulf Sandwich
  • Mass Sandwich
  • Sandwich Driven
  • Sandwich Start
  • Sniper Sandwich
  • Dollar Sandwich
  • Sandwich Stock
  • Sandwich Face
  • Climax Sandwich
  • The Yummy Sandwich
  • In Game Sandwich
  • Boss Sandwich
  • Lead Sandwich
  • Sandwich Divine
  • Sandwich Topia
  • Sandwich Build
  • Sandwich Avenue
  • Conservative Sandwich
  • Import Sandwich
  • Sandwich Palace
  • Mitra Sandwich
  • Strength Sandwich
  • Gotham Sandwich
  • Site Sandwich
  • Sandwich Deluxe
  • Sandwich Precision
  • Animated Sandwich
  • Capstone Sandwich
  • Concordia Sandwich
  • Headline Sandwich
  • Jackpot Sandwich
  • Billion Sandwich
  • Sandwich Bell
  • Passport Sandwich
  • Work Sandwich
  • Tough Sandwich
  • Sandwich Tracking
  • All American Sandwich
  • Excel Sandwich
  • Fast Sandwich
  • Sandwich Select
  • Sandwich Serve
  • Sandwich Trend
  • Sandwich Advance
  • Sandwich Shack
  • Story Sandwich
  • Holistic Sandwich
  • Sandwich Split
  • Sandwich Gnaw
  • Sandwichaza
  • Sandwich Dine
  • Sandwich Superior
  • Sandwich Ranch
  • Sandwich Takeout
  • Sandwich Crave
  • Sandwichiva
  • Sandwichoryx
  • Sandwich Havana
  • Sandwich Factory
  • Sandwich Fine
  • Sandwich Wagon
  • Sandwichify
  • Sandwich Served
  • Joey Hoagie
  • Bomber Place
  • BuiltSubmarine
  • The First
  • Bloodstream Submarine
  • FirstSubmarine
  • Atomic
  • The Sliced
  • The Last
  • Sandra Sandwich
  • Commandment Sandwich
  • Fourth

Creative sandwich shop name ideas

  • Italian Wedge Place
  • Standard Sub Trading Co
  • Italian Submarine Spot
  • The Jelly
  • SlicedSandwich
  • MissileSubmarine
  • The Built
  • Sixth Hoagie Trading Co
  • Sandals Sandwich
  • The Salad
  • Toast Collective
  • SubmarineSandwich
  • First
  • The Disabled
  • Disbelief Submarine
  • Electric
  • The Diving Hoagie
  • Fatal Wedge Group
  • Lurking Submarine Sandwich Group
  • Burrito Torpedo
  • Polish
  • Submarine Sandwich Group
  • Stale Steak
  • Ton Torpedo Tube
  • MannedTorpedo
  • Italian Grinder Pro
  • WholeSandwich
  • Single Submarine Sandwich Spot
  • Sixth Wedge
  • Nuclearpowered
  • The Manned Grinder
  • Submarine Salad Bar
  • Speed Submersible
  • Sunken Sea
  • Warm
  • Marines Submarine
  • Face
  • Oaky Hoagie
  • OliveSandwich
  • Tannish Sandwich
  • Torpedo Pro
  • ItalianSubmarine
  • Deadly
  • Stanich Sandwich
  • TunafishSandwich
  • Bomber Place
  • Subsurface Collective
  • Soggy Salad Bar
  • Second Soft Pretzel
  • Ton Tornado
  • Atomic
  • Submerged Sub Group
  • FriendlySubmarine
  • Regime Submarine
  • Meat Co
  • Extreme Submarine
  • The Nuclear Grinder
  • Toast Co
  • Cyclone Torpedo
  • The Ham Meat
  • Chopped Bun Collective
  • Lurking
  • Structural Salads
  • Sub Pro
  • Manned Shooter Trading Co
  • Second Stromboli
  • Trident
  • Stricken Hoagie Collective
  • Successful Sub Collective
  • Indeed Submarine
  • The Yellow Hoagy
  • Wedge Trading Co
  • Acoustic Submarine
  • Hero Co
  • Third Thermite
  • Wedge Place
  • Swiss Soft Pretzel
  • The Swiss Cheese
  • Swiss Mouthful
  • The French
  • Subsurface Pro
  • GiantSubmarine
  • Spar Submarine Sandwich
  • The Mobile
  • Successful Seafloor
  • Submerged Sea
  • Anti

Learn more about starting a sandwich shop:

Where to start?

-> How much does it cost to start a sandwich shop?
-> Pros and cons of a sandwich shop

Need inspiration?

-> Sandwich shop slogans
-> Sandwich shop Instagram captions

Other resources

Funny Sandwich Shop Names

  • Italian Wedge Pro
  • Indeed Submarine
  • Sanded Sandwich
  • Ton Track
  • HotSandwich
  • Locomotive Wedge Trading Co
  • Hero Trading Co
  • Sixth Seamount
  • Powered Submarine Sandwich
  • Structural Salad Bar
  • Second Soft Pretzel
  • Disbelief Submarine
  • Entire Cheese Group
  • Submarine Sandwich Pro
  • TunafishSandwich
  • Tiny
  • Warm
  • Italian Zep Collective
  • The Fresh Hero
  • Giant
  • The Chopped
  • Torpedos Torpedo
  • Confederate Bomber Collective
  • Italian Wedge Group
  • Spar Hoagie Place
  • Italian Sub
  • NuclearpoweredSubmarine
  • Submerged Sub Group
  • The Ham Meat
  • Heavy Bomber Co
  • Locomotive
  • GiantTorpedo
  • Range Submarine Trading Co
  • HugeSubmarine
  • Speed Ship
  • Swiss Snack
  • Italian Zep Co
  • Stale Stromboli
  • The Huge
  • NavalTorpedo
  • Stricken
  • Subsurface Pro
  • The Disabled
  • Confederate Wedge Spot
  • Man
  • First
  • Hosey Hoagie
  • Composite Toast
  • Third Tornado
  • Italian Zep Pro
  • The Hostile
  • Landon Sandwich
  • Unfinished Bite
  • Candle Sandwich
  • HugeSandwich
  • Running Gunslinger Co
  • Incoming Shooter
  • SlicedSandwich
  • The Italian Sub
  • Sixth Wedge
  • Submarine Group
  • Sixth Seafloor
  • Electric
  • FatalTorpedo
  • Yellow
  • Atomic
  • Simple Snack
  • The Submerged Hoagie
  • Nuclear
  • Giant Shooter Pro
  • TypeSubmarine
  • Subsurface Trading Co
  • Butter Snack Pro
  • The Mobile Hoagie
  • Italian Submarine Pro
  • Bandage Sandwich
  • The Deli
  • Sixth Hoagie
  • ItalianHoagie
  • Wedge Group
  • The Uneaten
  • Vantage Sandwich
  • The Armed
  • The Speed
  • Successful Sub Collective
  • Sandra Sandwich
  • The Italian Submarine Sandwich

Cool sandwich shop name ideas

  • Successful Ship
  • The Lone
  • Soggy Soft Pretzel
  • The Largest
  • Reality Submarine
  • The Disabled
  • The Uneaten
  • Chopped Bun Collective
  • Repo Torpedo
  • WholeSandwich
  • Ton Track
  • Fico Torpedo
  • The Austrian Subsurface
  • Toasted Club
  • Italian Wedge Co
  • Plain
  • Submerged Sub Group
  • The Anti
  • Running Gunslinger Co
  • Alter ego Torpedo
  • Powered Submarine Sandwich Pro
  • Single Submarine Co
  • James deam Submarine
  • Bun Co
  • Last
  • The Single
  • Grinder Spot
  • Stationary Gunman Spot
  • Third Thwart
  • The Italian
  • Stricken
  • Sardines Submarine
  • HugeSubmarine
  • Submarine Sandwich Collective
  • Italian Zep Co
  • Wedge Co
  • The Manned Submarine
  • Regime Submarine
  • The Last Submarine Sandwich
  • Lurking Submarine Sandwich Group
  • The Third
  • HugeSandwich
  • Bun Group
  • Italian Hoagy Place
  • Third Thermonuclear Warhead
  • Torpedo Group
  • Chopped Bite
  • The Simple
  • Stale Steak
  • Italian Hoagy Spot
  • Italian Submarine Sandwich Pro
  • The Chopped
  • Stricken Hoagie Collective
  • Third Trawler
  • Italian Wedge Pro
  • Biscuit Spot
  • Bun Place
  • SpeedSubmarine
  • Plastic
  • Stale Sloppy Joe
  • Italian Submarine Spot
  • RussianSubmarine
  • The Mobile
  • Sliced
  • Vanish Sandwich
  • Human
  • Swiss Steak
  • Genius loci Hoagie
  • Sixth Seamount
  • Sandra Sandwich
  • Sunken Hero
  • The Jelly
  • Powered Submarine Sandwich
  • Sunken Scuba
  • MannedTorpedo
  • The Soggy
  • Torpedo Collective
  • TunafishSandwich
  • Pico Torpedo
  • RunningTorpedo
  • Gunslinger Collective
  • Sixth Hoagie Trading Co
  • Fried
  • Stricken Seafloor
  • Spare
  • Argentine Hoagie
  • The Operational

Unique sandwich shop name ideas

  • The Best
  • The Extra
  • Cuban Sandwich Group
  • Bandit Sandwich
  • CompositeSandwich
  • Subsurface Collective
  • Italian Cuban Sandwich Co
  • BallisticSubmarine
  • Submarine Sandwich Trading Co
  • Ton
  • Antisubmarine
  • The Nuclear Grinder
  • Swiss Snack
  • Third Track
  • Single Submarine Sandwich Spot
  • VegetarianSandwich
  • The Russian
  • Giant Shooter Pro
  • Unrestricted
  • The First
  • Supreme Submarine
  • Landon Sandwich
  • FifthTorpedo
  • Salad Shish Kebab
  • Quick Biscuit Group
  • Italian Hero Spot
  • Confederate Bomber Collective
  • Sand in Sandwich
  • Lowly Hoagie
  • Torpedoed Torpedo
  • The Armed
  • Pokey Hoagie
  • Russian Hero Place
  • Italian Submarine Pro
  • Italian Hoagy
  • Wedge Place
  • Sunken Subs
  • Italian Grinder Spot
  • Structural Salad Bar
  • The Human
  • Unknown Torpedo
  • Salad Snack
  • Homey Hoagie
  • Perfect Toast Place
  • Hero Group
  • The Mobile Hoagie
  • Gunslinger Place
  • Simple
  • The Plain Hero
  • Italian Grinder Group
  • Huge
  • Unidentified Submarine Sandwich
  • The Experimental
  • PoweredTorpedo
  • Believe Submarine
  • Fourth Gunslinger
  • Locomotive
  • Meat Mouthful Trading Co
  • Horoscope Torpedo
  • Anti
  • Roti Hoagie
  • Speed Submersible
  • UnidentifiedSubmarine
  • Structural
  • Italian Torpedo Co
  • UneatenSandwich
  • The Newest
  • Faced Lunch
  • Delicious Snack Group
  • DisabledSubmarine
  • Advantage Sandwich
  • Last Submarine Spot
  • The Bread
  • Italian Zep Collective
  • Italian Grinder Pro
  • The Nice Biscuit
  • Undersea Pro
  • Single Sub
  • The Whole
  • Giant
  • Italian Hero Group
  • Cuban Sandwich Pro
  • Toasted Club Co
  • OliveSandwich
  • Stale Mouthful Place
  • Marine
  • Submerged Sea

Cute sandwich shop name ideas

  • Subsurface Co
  • Joey Hoagie
  • Meat Co
  • Dandriff Sandwich
  • Fourth Gunman Pro
  • Yellow
  • Range Sub Pro
  • Stationary Shooter Pro
  • The Tasty
  • Sub Collective
  • The Sunken
  • Unfinished
  • Advanced
  • Fifth Bomber Spot
  • The Latest
  • Oaky Hoagie
  • Untouched Meat Group
  • Poky Hoagie
  • Entire Snack Place
  • ToastedSandwich
  • Sixth Wedge
  • Greasy Lunch Collective
  • Buy me Submarine
  • Hosey Hoagie
  • The French
  • The Ham Meat
  • The Italian Grinder
  • Brandish Sandwich
  • The Ton
  • Torpedo Place
  • Second
  • ItalianSubmarine
  • The Speed
  • Italian Submarine Sandwich Group
  • Stale Salads
  • Spar Hoagie Place
  • Spar Grinder Pro
  • Homing Hoagie Group
  • Structural Meat Co
  • Extreme Submarine
  • UnderwaterTorpedo
  • NiceSandwich
  • Decree Submarine
  • Type Hero Trading Co
  • Bloodstream Submarine
  • Knot
  • Bite Pro
  • Biscuit Co
  • Submarine Sandwich Group
  • Sanded Sandwich
  • WarmSandwich
  • MarineTorpedo
  • The Salad
  • Butter Bun Pro
  • Underwater Grinder Pro
  • Mobile
  • British Submarine Sandwich
  • The Locomotive Submarine
  • North
  • The Structural Snack
  • Unidentified Hoagie Pro
  • The Delicious
  • Swiss Soft Pretzel
  • Italian Wedge Group
  • Sandals Sandwich
  • ItalianHoagie
  • Disabled Grinder Pro
  • Sixth Submarine Sandwich
  • The Type Bomber
  • Third Third
  • Soggy Sausage
  • Subsurface Trading Co
  • Austrian Undersea Collective
  • Bandage Sandwich
  • Delicious Mouthful Trading Co
  • The Sliced
  • Submerged
  • Butter Snack Pro
  • Conventional
  • The Successful
  • The Stationary
  • Tiny Undersea Pro
  • Wedge Pro
  • The Italian Submarine Sandwich
  • LordSandwich
  • Lunch Group
  • Single

Clever sandwich shop name ideas

  • Italian Submarine Sandwich Co
  • Entire Cheese Group
  • Half Lunch
  • Midstream Submarine
  • Toast Collective
  • Stale Mouthful Pro
  • FacedSandwich
  • Guided
  • Powered
  • Submarine Group
  • Bun Trading Co
  • Wireless Sub
  • Hostile Sub
  • Operational Sub
  • Subsurface Pro
  • Submarine Sandwich Place
  • Credo Torpedo
  • The Submerged Hoagie
  • Third Trench Mortar
  • BuiltSubmarine
  • The Fresh Hero
  • Live
  • Conventional Gunslinger Spot
  • Huge Bomber Pro
  • The Homing
  • Stale Stromboli
  • Ton Tornado
  • ArgentineSubmarine
  • Tuxedos Torpedo
  • Heavy
  • Incoming Shooter
  • Sixth Seafloor
  • Fifth Hoagy Pro
  • Stern Hoagie
  • FamousSandwich
  • LeftoverSandwich
  • Hearty Club
  • Bomber Place
  • The Italian Bomber
  • Cold Lunch
  • The Top
  • The Spare Hoagie
  • Composite Toast
  • Shooter Pro
  • Commandment Sandwich
  • Overheat Submarine
  • ButterSandwich
  • SwissSandwich
  • Ton Torpedo Tube
  • Lurking
  • Bite Trading Co
  • SaladSandwich
  • HamSandwich
  • Successful Seafloor
  • Torpedo Trading Co
  • The Carrying
  • Gunman Trading Co
  • ArmedSubmarine
  • The Swiss Cheese
  • The Advanced
  • The Italian Submarine
  • NavalSubmarine
  • Diving Wedge
  • Disbelief Submarine
  • Italian Wedge Spot
  • The Swiss
  • Tasty
  • Italian Wedge Trading Co
  • Cyclone Torpedo
  • Standard
  • Bun Pro
  • DeliSandwich
  • Lunch Place
  • Dopey Hoagie
  • Third Thermite
  • TypeSubmarine
  • Italian Bomber
  • SlicedSandwich
  • Range Submarine Trading Co
  • Don quixote Hoagie
  • KnotTorpedo
  • The Trident
  • The Friendly
  • Sub Group
  • Young and sweet Submarine
  • Aerial Submarine Sandwich Group
  • ThirdTorpedo

Best sandwich shop name ideas

  • Sito Torpedo
  • Self esteem Submarine
  • The Spare
  • Ballistic
  • Face Meat Place
  • Successful Submersible
  • Giant Submarine Sandwich Co
  • Mouthful Collective
  • The Foot Grinder
  • Italian Zep Pro
  • Grinder Place
  • Vegetarian
  • Spandex Sandwich
  • NuclearSubmarine
  • Sleek Bomber
  • The Confederate Gunslinger
  • Bomber Spot
  • Biscuit Pro
  • Italian Wedge Place
  • Roadie Hoagie
  • The Naval Gunman
  • Single Scuba
  • Dummy Wedge Collective
  • Range
  • Undersea Spot
  • Nuclear Undersea Co
  • Club Trading Co
  • The Sixth
  • Italian Submarine Sandwich Trading Co
  • The Italian Cuban Sandwich
  • Tannish Sandwich
  • Second Soft Pretzel
  • MissileSubmarine
  • Polish Sub
  • Fifth Hoagy Collective
  • The Type
  • Pocket veto Torpedo
  • Submarine Salads
  • Marines Submarine
  • Fast
  • Huge Subsurface
  • The Controlled
  • Soggy Salad Bar
  • FreshSandwich
  • The Unknown
  • Man
  • Proteins Submarine
  • Tiny
  • The Huge
  • Gunman Place
  • Lunch Pro
  • Submarine Spot
  • StrickenSubmarine
  • Extra
  • Italian
  • Operational
  • Structural Stromboli
  • Hero Trading Co
  • Single Submersible
  • The Greasy
  • Porto rico Torpedo
  • HalfSandwich
  • Greasy
  • Italian Submarine Trading Co
  • Acoustic Submarine
  • Mainstream Submarine
  • Thick Bun Spot
  • Tony Hoagie
  • Nuclearpowered
  • The Atomic Hero
  • Tiny Biscuit Pro
  • HugeTorpedo
  • Disabled
  • Gunman Group
  • The Automotive Wedge
  • Nuclear Wedge Group
  • Torpedo Pro
  • Lord
  • Toast Co
  • The Airborne
  • Sixth Hoagie
  • Driven
  • Jody Hoagie
  • Speed Ship
  • Stanich Sandwich
  • Reload Torpedo
  • HeavyTorpedo

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sandwich Shop:

Simple is always better

This means a few different things. Your sandwich shop name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sandwich shop:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.