1,000+ Best Sandwich Shop Names [2025]

Updated: April 14th, 2025

So, you've come up with the perfect sandwich shop idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sandwich shop stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ sandwich shop ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sandwich shop.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sandwich Shop Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sandwich shop name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy sandwich shop name ideas

  • Relentless Sandwich
  • Sandwich Swap
  • Smile Sandwich
  • Sandwich Circle
  • Sandwich Brands
  • Profit Sandwich
  • Compass Sandwich
  • Sandwich Catalog
  • Sandwich Level
  • Smooth Sandwich
  • Sandwich Form
  • Premier Sandwich
  • Gulf Sandwich
  • Mass Sandwich
  • Sandwich Driven
  • Sandwich Start
  • Sniper Sandwich
  • Dollar Sandwich
  • Sandwich Stock
  • Sandwich Face
  • Climax Sandwich
  • The Yummy Sandwich
  • In Game Sandwich
  • Boss Sandwich
  • Lead Sandwich
  • Sandwich Divine
  • Sandwich Topia
  • Sandwich Build
  • Sandwich Avenue
  • Conservative Sandwich
  • Import Sandwich
  • Sandwich Palace
  • Mitra Sandwich
  • Strength Sandwich
  • Gotham Sandwich
  • Site Sandwich
  • Sandwich Deluxe
  • Sandwich Precision
  • Animated Sandwich
  • Capstone Sandwich
  • Concordia Sandwich
  • Headline Sandwich
  • Jackpot Sandwich
  • Billion Sandwich
  • Sandwich Bell
  • Passport Sandwich
  • Work Sandwich
  • Tough Sandwich
  • Sandwich Tracking
  • All American Sandwich
  • Excel Sandwich
  • Fast Sandwich
  • Sandwich Select
  • Sandwich Serve
  • Sandwich Trend
  • Sandwich Advance
  • Sandwich Shack
  • Story Sandwich
  • Holistic Sandwich
  • Sandwich Split
  • Sandwich Gnaw
  • Sandwichaza
  • Sandwich Dine
  • Sandwich Superior
  • Sandwich Ranch
  • Sandwich Takeout
  • Sandwich Crave
  • Sandwichiva
  • Sandwichoryx
  • Sandwich Havana
  • Sandwich Factory
  • Sandwich Fine
  • Sandwich Wagon
  • Sandwichify
  • Sandwich Served
  • Diving Wedge
  • Austrian Undersea Collective
  • Italian
  • The Third
  • Huge Subsurface
  • UnderwaterTorpedo
  • The Open
  • Homie Hoagie
  • Russian Hero Place
  • The Naval Gunman
  • Spandex Sandwich
  • Type Hero Trading Co

Creative sandwich shop name ideas

  • WholeSandwich
  • Submarine Salads
  • Sandra Sandwich
  • Submarine Spot
  • Radish Sandwich
  • Sixth Wedge
  • The Sunken
  • Knot
  • The Faced
  • Stale Mouthful Place
  • Gunman Place
  • HamSandwich
  • The Strategic
  • Sleek Bomber
  • Credo Torpedo
  • Italian Submarine Sandwich
  • Third Thermobaric Bomb
  • The Yellow Hoagy
  • Homey Hoagie
  • Bite Trading Co
  • Italian Bomber
  • Italian Hero Spot
  • The Plain Hero
  • Stricken Hoagie Collective
  • Cyclone Torpedo
  • Successful Submersible
  • The Single
  • WarmSandwich
  • Toasted Club
  • The First
  • Submarine Sandwich Trading Co
  • The Deadly
  • The Built
  • HotSandwich
  • Unidentified Submarine Sandwich
  • The Decker Lunch
  • Soggy Soft Pretzel
  • The Last
  • FootTorpedo
  • Ton Tirpitz
  • Porto rico Torpedo
  • Sixth Sea
  • Torpedo Place
  • Salad Shish Kebab
  • The Type
  • Electric
  • Vantage Sandwich
  • Soggy Salisbury Steak
  • Nuclear Undersea Co
  • Pico Torpedo
  • The Modern
  • Hosey Hoagie
  • OvergrownTorpedo
  • Fico Torpedo
  • The Nuclear Grinder
  • The Sixth
  • The Diving Hoagie
  • Submarine Sandwich Place
  • The Italian Submarine Sandwich
  • Roadie Hoagie
  • The Third
  • Simple
  • Horoscope Torpedo
  • Rico Torpedo
  • Delicious Mouthful Trading Co
  • Italian Hero Group
  • Spar Submarine Sandwich
  • TunafishSandwich
  • The Fresh Hero
  • The Last Submarine Sandwich
  • Lido Torpedo
  • Italian Hoagy
  • Italian Cuban Sandwich
  • FreshSandwich
  • Overheat Submarine
  • Italian Grinder Group
  • Bomber Place
  • The Nice Biscuit
  • Submerged Sub Group
  • Locomotive
  • Successful Ship
  • Swiss Snack
  • The Experimental
  • DisabledSubmarine
  • Cheese Co
  • Toast Trading Co
  • Naval Wedge Collective

Learn more about starting a sandwich shop:

Where to start?

-> How much does it cost to start a sandwich shop?
-> Pros and cons of a sandwich shop

Need inspiration?

-> Sandwich shop slogans
-> Sandwich shop Instagram captions

Other resources

Funny Sandwich Shop Names

  • Spandex Sandwich
  • DeliSandwich
  • Salad Shish Kebab
  • Sixth Hoagie Trading Co
  • Midstream Submarine
  • Atomic
  • Type Hero Trading Co
  • Disbelief Submarine
  • Delicious Mouthful Trading Co
  • Speed Ship
  • The Greasy
  • Stanich Sandwich
  • Inch
  • Bomber Collective
  • Greasy
  • Hearty Club
  • Range Submarine Trading Co
  • The Automotive Wedge
  • Fourth Gunslinger
  • Huge
  • ElectricalTorpedo
  • Ton Thwart
  • Simple Snack
  • BallisticSubmarine
  • Landon Sandwich
  • Bloodstream Submarine
  • Ton Thermonuclear Warhead
  • Supreme Submarine
  • Sliced Mouthful Trading Co
  • Grinder Spot
  • Italian Wedge Group
  • Ton Trench Mortar
  • Third Trawler
  • Torpedo boat Torpedo
  • Hero Trading Co
  • RunningTorpedo
  • ToastedSandwich
  • The Friendly
  • The Naval
  • Bun Co
  • Incognito Torpedo
  • Hero Group
  • The Anti
  • Marine
  • The Top
  • Stricken Seamount
  • Austrian Undersea Collective
  • HalfSandwich
  • The Bread
  • The Naval Gunman
  • North
  • Fifth Bomber Spot
  • Italian Cuban Sandwich
  • Yellow
  • Torpedo Pro
  • Hero Co
  • Gunslinger Collective
  • Gunman Place
  • The British
  • Dopey Hoagie
  • Mobile
  • The Swiss Cheese
  • Bun Group
  • Fatal Wedge Group
  • Speed Submersible
  • Biscuit Spot
  • The Confederate Gunslinger
  • Wedge Pro
  • The Carrying
  • Sliced Soft Pretzel
  • Sixth Hoagie
  • Foot Shooter Pro
  • Stale Steak
  • Soggy Meat
  • Italian
  • Cyclone Torpedo
  • Porto rico Torpedo
  • KnotTorpedo
  • The Guided
  • Italian Cuban Sandwich Co
  • Sixth
  • Nuclear Undersea Co
  • The Controlled
  • Italian Wedge Trading Co
  • Italian Hoagy
  • Torpedoed Torpedo
  • The Manned Submarine

Cool sandwich shop name ideas

  • Operational Sub
  • Tony Hoagie
  • Ton Torpedo Tube
  • Italian Hoagy Spot
  • Unknown Grinder
  • Hero Trading Co
  • FifthTorpedo
  • The Sliced
  • Greasy
  • Bread Hero Group
  • Italian Hoagy
  • British Submarine Sandwich
  • Austrian
  • Knot
  • Face
  • LeftoverSandwich
  • Pocket veto Torpedo
  • Unknown Torpedo
  • Salad Shish Kebab
  • Unidentified Hoagie Pro
  • Italian Submarine Sandwich
  • Bite Trading Co
  • Rico Torpedo
  • GiantTorpedo
  • Stale Sausage
  • Perfect Toast Place
  • Ton Submarine Spot
  • Regime Submarine
  • Wireless Sub
  • Type Hero Trading Co
  • The Carrying
  • Swiss Mouthful
  • Sixth Sea
  • The Anti
  • Italian Submarine Trading Co
  • Disbelief Submarine
  • Tiny Biscuit Pro
  • Huge Bomber Pro
  • Cold Lunch
  • The Best
  • TypeSubmarine
  • The Newest
  • Stern Hoagie
  • Confederate Wedge Spot
  • Soggy Sausage
  • SlicedSandwich
  • Sunken Scuba
  • Soggy Meat
  • Foot Shooter Pro
  • The Fifth
  • Fast
  • Brandish Sandwich
  • Driven
  • Sliced
  • Bomber Place
  • Nuclear Undersea Co
  • Cyclone Torpedo
  • The Strategic
  • TunafishSandwich
  • The Sixth
  • Lido Torpedo
  • Marine
  • BallisticSubmarine
  • The Incoming
  • Italian Hero Group
  • Powered Submarine Sandwich
  • Roti Hoagie
  • DeliSandwich
  • Proteins Submarine
  • Aerial Submarine Sandwich Group
  • Forward
  • Bomber Pro
  • Biscuit Pro
  • Bite Pro
  • Bomber Spot
  • Speed Ship
  • FatalTorpedo
  • Last Submarine Spot
  • The Type
  • Stricken
  • Ton Thermonuclear Warhead
  • Decree Submarine
  • The Bread
  • Repo Torpedo
  • Unfinished Bite
  • HugeSandwich
  • Sixth Hoagie Trading Co

Unique sandwich shop name ideas

  • Stationary Shooter Pro
  • Sliced Shish Kebab
  • The Nuclearpowered
  • HugeSubmarine
  • Electric
  • Italian Grinder Group
  • The Italian Submarine Sandwich
  • Cuban Sandwich Trading Co
  • Entire Snack Place
  • Italian Sub
  • Sub Spot
  • Torpedo boat Torpedo
  • Single
  • Submarine Salads
  • Fatal Wedge Group
  • Ballistic
  • Italian Zep Co
  • Sanded Sandwich
  • Structural Salad Bar
  • The Italian
  • Italian Wedge Trading Co
  • Inch
  • Italian Hoagy Trading Co
  • Radish Sandwich
  • Don quixote Hoagie
  • HalfSandwich
  • HotSandwich
  • Shooter Pro
  • HeavyTorpedo
  • Gunman Trading Co
  • Disabled
  • The Mobile
  • Ton Thwart
  • Manned Shooter Trading Co
  • Spar Grinder Pro
  • Polish
  • Ton Tirpitz
  • Third Thwart
  • Speed Sea
  • Submerged Sub Group
  • Hearty Club
  • Bandit Sandwich
  • Stale Sloppy Joe
  • Italian Grinder Spot
  • The Foot Grinder
  • Speed Submersible
  • The Jelly
  • ButterSandwich
  • BuiltSubmarine
  • The Manned Grinder
  • Second Submarine Sandwich
  • Fourth Gunman Pro
  • Grinder Spot
  • Swiss Soft Pretzel
  • The Experimental
  • ThirdTorpedo
  • Sandra Sandwich
  • Single Scuba
  • Submarine Group
  • Italian Hoagy Place
  • The Nice Biscuit
  • Giant Shooter Pro
  • HugeTorpedo
  • Supreme Submarine
  • The Submerged
  • Wedge Co
  • Vantage Sandwich
  • Bun Pro
  • The Russian
  • EntireSandwich
  • Alter ego Torpedo
  • Last
  • The Italian Sub
  • Nuclear Wedge Group
  • Submerged
  • Stale Snack
  • Incognito Torpedo
  • Tuxedos Torpedo
  • ExtraSandwich
  • GiantSubmarine
  • Ton
  • LatestSubmarine
  • Sub Collective
  • Automatic
  • The Standard
  • HamSandwich
  • Credo Torpedo

Cute sandwich shop name ideas

  • Stale Mouthful Pro
  • Soggy Soft Pretzel
  • Submarine Sandwich Group
  • Fatal
  • The Naval
  • Yellow
  • RussianSubmarine
  • Bomber Collective
  • Ego Torpedo
  • Simple
  • Stale Salads
  • Gunman Place
  • Italian Wedge Place
  • Lurking Submarine Sandwich Group
  • ItalianSubmarine
  • The Faced
  • FreshSandwich
  • Advantage Sandwich
  • Toasted Club
  • UneatenSandwich
  • The Half Hero
  • Stale Stromboli
  • Pico Torpedo
  • Bun Place
  • MissileSubmarine
  • FootTorpedo
  • Italian Hero Collective
  • Diving Wedge
  • Human
  • Spar Hoagie Place
  • Powered
  • Sixth Seamount
  • Submarine Sandwich Place
  • Bun Group
  • Magnetic
  • Second Stromboli
  • The Confederate Gunslinger
  • Unidentified Sub
  • Confederate Bomber Collective
  • Huge Sub
  • Single Submarine Co
  • Single Submersible
  • Successful Seafloor
  • The Modern
  • Delicious Snack Group
  • Fifth Hoagy Collective
  • Italian Wedge Co
  • The Locomotive Submarine
  • The Diving Hoagie
  • Stricken Sub
  • SubmergedTorpedo
  • Biscuit Spot
  • Warm
  • Joey Hoagie
  • Quick Biscuit Group
  • The Chopped
  • The Mobile Hoagie
  • The Greasy
  • The Extra
  • The First Bomber
  • Wedge Trading Co
  • Phoney Hoagie
  • Trophy Hoagie
  • The Nuclear Grinder
  • Face Meat Place
  • Submarines Submarine
  • Vegetarian
  • Cuban Sandwich Group
  • Undersea Group
  • Running Gunslinger Co
  • Mainstream Submarine
  • Polish Sub
  • Wedge Place
  • Subsurface Trading Co
  • Antisubmarine
  • Conventional Hoagie
  • FacedSandwich
  • Powerful Bomber
  • Mobile
  • Stranded Sandwich
  • Sunken Hero
  • Third Tornado
  • Nuclear Hoagie
  • Roadie Hoagie
  • The Built
  • Third Track
  • The Modern Grinder

Clever sandwich shop name ideas

  • Single Sub
  • Pokey Hoagie
  • Toast Co
  • Toast Trading Co
  • Entire Cheese Group
  • ArgentineSubmarine
  • The Fresh Hero
  • Sixth
  • NuclearSubmarine
  • Sixth Wedge
  • Young and sweet Submarine
  • Italian Submarine Pro
  • North
  • First
  • The Open
  • The Last
  • Lord
  • The Atomic Hero
  • StrickenSubmarine
  • Anti
  • The Yellow Hoagy
  • Candle Sandwich
  • Lurking
  • VegetarianSandwich
  • The Swiss
  • The Italian
  • Third Trawler
  • Chopped Bun Collective
  • Successful Ship
  • Ton Trench Mortar
  • Successful Sub
  • Huge
  • Guided
  • Submerged Sea
  • The Stationary
  • Submerged Seamount
  • Single Submarine Sandwich Spot
  • Swiss Snack
  • Lowly Hoagie
  • Nuclear
  • Unknown Submarine Sandwich Group
  • Italian Bomber
  • Italian Wedge
  • The Manned Submarine
  • The Deadly
  • The First
  • Extreme Submarine
  • Soggy Salisbury Steak
  • Karaoke Hoagie
  • Italian Grinder Pro
  • Atomic
  • Favorite Club Pro
  • Automotive Hoagie Spot
  • The Trident
  • The Third
  • Midstream Submarine
  • The Friendly
  • MannedTorpedo
  • Fifth Bomber Spot
  • Sand in Sandwich
  • Bonito Torpedo
  • Powered Submarine Sandwich Pro
  • The Swiss Cheese
  • Unidentified Submarine Sandwich
  • The Unexploded
  • Undersea Co
  • Tasty
  • DisabledSubmarine
  • Sardines Submarine
  • The Man
  • ArmedSubmarine
  • The Italian Grinder
  • Thick Bun Spot
  • FamousSandwich
  • Locomotive Wedge Trading Co
  • Lunch Place
  • The Advanced
  • Tito Torpedo
  • Deadly
  • OvergrownTorpedo
  • Torpedos Torpedo
  • Lunch Pro
  • Stationary Grinder Trading Co
  • Vanish Sandwich
  • Ton Tornado
  • Advanced
  • The Structural Snack

Best sandwich shop name ideas

  • The Latest
  • Spar Submarine Sandwich Group
  • Lunch Spot
  • Grinder Trading Co
  • Italian Cuban Sandwich
  • Toast Spot
  • Sliced Mouthful Trading Co
  • Hero Co
  • The Deli
  • Locomotive
  • The Delicious
  • Subsurface Pro
  • The Cold
  • Mouthful Collective
  • Reload Torpedo
  • James deam Submarine
  • Successful Submarine Sandwich
  • Trident
  • Modern Hoagie
  • Torpedo Collective
  • Surreal Submarine
  • Standard Sub Trading Co
  • Cuban Sandwich Pro
  • Stricken Seafloor
  • Grinder Collective
  • The Airborne
  • Disabled Hero Spot
  • Conventional
  • Gunman Group
  • NavalTorpedo
  • NavalSubmarine
  • Fifth Hoagy Pro
  • Italian Cuban Sandwich Co
  • Unrestricted
  • Italian Submarine Sandwich Pro
  • Italian Submarine
  • KnotTorpedo
  • Self esteem Submarine
  • Italian Wedge Spot
  • Italian Submarine Sandwich Trading Co
  • Meat Co
  • Hoagy Place
  • Sliced Soft Pretzel
  • Italian Torpedo Co
  • Foot
  • Sub Trading Co
  • The Conventional Hero
  • Buy me Submarine
  • Faced Lunch
  • Italian Grinder
  • Simple Snack
  • Fifth Torpedo Place
  • Nuclearpowered
  • Acoustic Submarine
  • Composite Toast
  • Favorite Club Co
  • Austrian Undersea Collective
  • Heavy
  • The Type Bomber
  • Heavy Bomber Co
  • Explode Torpedo
  • Range Submarine Trading Co
  • Single Seafloor
  • The Spare
  • The Italian Cuban Sandwich
  • Sub Pro
  • The Single
  • Hero Group
  • Greasy Lunch Collective
  • FriendlySubmarine
  • Italian Zep Collective
  • Amigos Torpedo
  • Gunslinger Collective
  • Stale Mouthful Place
  • Range Sub Pro
  • The Running Shooter
  • Thick Cheese
  • Jody Hoagie
  • Heavy Submarine Sandwich Pro
  • Second
  • Club Trading Co
  • Italian
  • Third Thermite
  • Sixth Seafloor
  • Landon Sandwich
  • Range
  • Sito Torpedo

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sandwich Shop:

Simple is always better

This means a few different things. Your sandwich shop name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sandwich shop:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.