1,000+ Clever RV Rental Business Names

Updated: January 19th, 2023

So, you've come up with the perfect RV rental business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your RV rental business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best RV rental business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your RV rental business.

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Rv Rental Business Name Generator

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Ideas

Catchy RV rental business name ideas

  • Road to Happiness
  • All Aboard RV
  • Rolling Along
  • Road Warriors
  • Ocean Breeze RV
  • Globe Rental
  • Complete RV
  • Wheels Up
  • Keystone RV
  • Checkmate RV
  • Classy Chic RV
  • RVaza
  • Camping Out RV
  • RV Ventures Co.
  • Freely RVs
  • Mobile RVer
  • Ironhorse RV
  • RVorama
  • Easy Trailers
  • Breath Deep RV
  • Encore Motors
  • Happy Camper
  • RV Campground
  • RV Connections
  • Legend Trailers
  • Around the RV
  • Acumen RV
  • RVlada
  • Caravan Parks RV
  • Wild West RV
  • Across the Road RV
  • RV Buddies
  • Estate RV
  • Outdoorsy
  • Star View RVs
  • Eagle Nest RV
  • Wild Road Trip
  • Traveller Liberty
  • Rock Solid RV
  • Path RV
  • RVio
  • All Coast RV
  • Ample RV
  • Task Rental
  • Road Ryder
  • Fun Holiday RVs
  • Adventure Bound
  • Secure RV
  • Rentnetic
  • RV Freedom
  • RVnest
  • New Moon RV
  • Road Trippers RV
  • Atlas RV
  • Holiday Fun RV
  • American Way RV
  • Alpine Escape RV
  • Cool Rides RV
  • Autocamping RV
  • Big Red RV
  • Rentarc
  • Get Moving RV
  • Acorn RV
  • Luxury Bliss
  • Up to Speed RV
  • Easy Life RV
  • Eagle RV
  • Control Rental
  • Electric RV
  • RVgenix
  • Our Camper
  • Rolling RV
  • Go Camping
  • Camping in Style
  • Camping Fun Ride
  • Young Trailer Co
  • Truck Place
  • The Makeshift Minivan
  • Shy Campsite Co
  • Catalogus Bus Place
  • Careless Camping Bus
  • Closed Vehicle Spot
  • The Willem Caravan
  • Truck Trading Co
  • Enthusiastic Campsite
  • Motor Car
  • Salamander Camper
  • Late Camp Pro
  • Brief Caravan Trading Co
  • Best
  • Hanker Camper
  • Camping Collective
  • Gerardus Vehicle
  • The Solitary
  • BestCamper
  • Anti Avant Garde Group
  • Suv Collective
  • The Individual Camping Bus
  • TinyCamper
  • Real Camp Place
  • The Plain Minibus
  • The Luggage
  • Senior Minivan Group
  • Vehicle Group
  • Car Place
  • Careless Caravan
  • Vehicle Trading Co
  • Wet Truck Collective
  • Cantor Camper
  • StolenVan
  • Moving Lorry Trading Co
  • WetVan
  • Hungry Van Place
  • The Happier
  • Camper Place
  • Slander Camper

Creative RV rental business name ideas

  • Hander Camper
  • Camper Trading Co
  • Moving Car Group
  • LuggageVan
  • Expert Motor Home
  • The Motor Caravan
  • LonelyCamper
  • Happiest
  • Fellow
  • Hungry Van Place
  • Cantor Camper
  • Happier
  • Catalogus Bus Place
  • Camping Bus Place
  • Senior Minivan Group
  • Bus Spot
  • The Homemade Motor Home
  • Vehicle Co
  • Dancer Camper
  • Over
  • The Individual Minivan
  • Ap Co
  • The Brief
  • Drawn Lorry
  • Avid Minivan
  • Handelingen
  • The Handelingen
  • Handelingen Minivan Group
  • Lorry Trading Co
  • Covered
  • The Ordinary
  • The Brown Truck
  • Het Minivan Co
  • Caravan Pro
  • Aa Collective
  • Unhappy
  • Canker Camper
  • Minibus Trading Co
  • The Neighboring
  • Ap Trading Co
  • Scammer Camper
  • Boer Truck Place
  • Dutch Vanguard Place
  • BoerVan
  • Avant Garde Collective
  • Hungry Camping Bus Collective
  • Mobile Vanguard
  • Foot Camping Place
  • Typical Trailer Co
  • The Gerardus
  • The Real
  • YellowVan
  • Makeshift Minivan
  • LadyCamper
  • Typical Campsite Co
  • Dienst
  • Salamander Camper
  • Careless Camping Bus Place
  • LargeVan
  • Indirect Minibus Group
  • Yellow
  • Individual Campsite Trading Co
  • Rec Spot
  • The Catalogus Bus
  • UsedCamper
  • The Green Avant Garde
  • The Gerardus Minivan
  • Best
  • Hungry Van
  • Vehicle Trading Co
  • The Willem
  • Average
  • Lieutenant commander Camper
  • The Happiest Trailer
  • Little
  • The Denier
  • GevalVan
  • The Tired
  • Green
  • Light Car
  • Happier Camping Bus
  • Enthusiastic Campsite
  • Casual Camper Trailer
  • GreenCamper
  • Celebrated Canoe
  • HugeVan
  • The Lightweight Motor Home
  • Lady Trailer Collective
  • Foot
  • Geval
  • InvloedVan
  • Trailer Pro
  • The Grey Vehicle
  • Postal
  • The Casual
  • DearVan
  • StolenVan
  • Year Minivan
  • FellowCamper
  • The Old Campsite
  • Dark Car Co
  • Car Place
  • The Electric Bus
  • Stander Camper
  • Small Trailer
  • DirectVan
  • Casper Camper
  • Aa Co
  • Truck Pro
  • The Behoeve Car
  • The Indirect
  • HappyCamper
  • GreyVan
  • Time Motor Home Collective
  • The Wet
  • Bod Place

Learn more about starting a RV rental business:

Where to start?

-> How much does it cost to start a RV rental business?
-> Pros and cons of a RV rental business

Need inspiration?

-> Other RV rental business success stories
-> Marketing ideas for a RV rental business

Other resources

-> Rv rental business tips
-> Blog post ideas for a RV rental business

Funny Rv Rental Business Names

  • Senior Minivan Group
  • Handelingen Minivan Group
  • MovingVan
  • The Real
  • GreyVan
  • Attractive Bus
  • Windowless Truck Trading Co
  • The Ton
  • The Indirect
  • Minibus Place
  • UnhappyCamper
  • Fellow
  • Denier
  • Casual Canoe
  • Outstanding Campsite Trading Co
  • Dear Camp
  • Brief Minibus Trading Co
  • Lonely Minivan Group
  • Expert Motor Home
  • The Green Camping
  • Young Trailer Co
  • Enthusiastic Trailer
  • Recreational Vehicle Collective
  • The Female Trailer
  • Canker Camper
  • Outstanding Camp
  • Oldest
  • The Blue Vanguard
  • Armored Caravan Co
  • RangeVan
  • The Homemade Motor Home
  • Green Motor Home Co
  • Occasional
  • Motor Home Co
  • The Huge Bus
  • Camper Trading Co
  • Camper Co
  • Superior
  • Ap Pro
  • Dark Lorry Collective
  • The New Trailer
  • Gevolge Bus Collective
  • Appendix Place
  • Stolen Minibus
  • The Gerardus Minivan
  • Blue Truck Spot
  • Truck Pro
  • Used
  • Minibus Collective
  • Boer Truck Place
  • Neighboring Pickup
  • Casual Camp
  • Former
  • ElectricVan
  • Armored Minibus
  • Range
  • The Fibula
  • The Range
  • Gerardus Lorry Co
  • Wet Vehicle
  • The Opzichte
  • PatronVan
  • Handelingen Bus Place
  • Groenman Minibus Spot
  • Ap Co
  • Vanguard Place
  • The Dark
  • Indirect Minibus Group
  • The Recreational
  • The Opdracht
  • Red Avant Garde Co
  • Experienced Minivan Co
  • Enthusiastic
  • The Sensible Camp
  • Prospective
  • Yellow Truck
  • Camping Bus Place
  • White Bus Trading Co
  • The Mini
  • The Postal
  • Foot
  • Drawn Vanguard Collective
  • The White
  • Huge Truck Group
  • Caravan Trading Co
  • Ap Group
  • New
  • Green Camping Bus
  • Catalogus Bus Place
  • The Blue
  • Windowless Minibus Spot
  • Enthusiastic Pickup Place
  • Celebrated Camping
  • Willem
  • The Old Campsite
  • Typical Campsite Co
  • Nearby
  • The Dienst
  • The Het
  • Overzicht
  • Celebrated Canoe
  • Battered Camping Collective
  • The Motor Car
  • Anti Avant Garde Group
  • Campsite Place
  • Good Campsite Trading Co
  • Moving Bus Pro
  • Stolen Avant Garde
  • Red
  • The Direct Vehicle
  • Expert Van Group
  • The Fifth
  • The Oldest
  • Aa Spot
  • Solitary Caravan
  • OccasionalCamper

Cool RV rental business name ideas

  • Senior Camping Trading Co
  • Invloed Car
  • The Gerardus Minivan
  • Camper Pro
  • Real Van
  • Oldest Motor Home Place
  • Denier Vanguard
  • Postal
  • YoungCamper
  • Real Trailer
  • Anker Camper
  • Young
  • Van Group
  • 1a Pro
  • The Neighboring
  • After Camper
  • Dutch Minivan Trading Co
  • Appendix Place
  • The Battered Motor Home
  • Aa Co
  • Aa Collective
  • Vanguard Place
  • YellowVan
  • The Closed Truck
  • NewCamper
  • BlueVan
  • Pickup Group
  • Camping Trading Co
  • Elastic Avant Garde Pro
  • Brown Truck Pro
  • Stolen Avant Garde
  • Battered Camping Collective
  • White Bus Trading Co
  • Former Pickup Place
  • The Willem Caravan
  • The Electric Truck
  • The Modern Trailer
  • Dear Camp
  • Minivan Co
  • Experienced Trailer
  • Caravan Co
  • Pander Camper
  • Dear
  • Vehicle Co
  • Windowless Minibus Spot
  • The Ordinary Trailer
  • Glamour Camper
  • The Best
  • The Het Truck
  • Wet Truck Collective
  • DutchCamper
  • 1a Place
  • Sheet anchor Camper
  • ProspectiveCamper
  • OutstandingCamper
  • Ap Pro
  • Fifth Caravan Group
  • The Boer Vanguard
  • Weak
  • Net
  • Electric Vehicle
  • Tiny Car
  • The Inexperienced Pickup
  • Trapper Camper
  • Attractive
  • LittleCamper
  • TypicalCamper
  • Enchanter Camper
  • Old Truck Trading Co
  • The Denier
  • Camping Spot
  • The Average
  • Bod Group
  • The Wise Motor Home
  • The Solitary
  • Denier
  • Stolen Bus Collective
  • Casual Camping Bus Co
  • Camper Co
  • Unhappy
  • Attractive Suv
  • Expert Pickup Trading Co
  • Alaskan Truck Pro
  • Camping Bus Trading Co
  • OccasionalCamper
  • The Geval
  • The Down
  • Foot
  • Elastic Minivan Pro
  • The Youngest
  • Camping Collective
  • Happier
  • LoneCamper
  • Seasoned
  • Battered Truck Trading Co
  • DutchVan
  • Casual Campfire
  • The Injured Caravan
  • Indirect Suv
  • Suv Group
  • Brown Bus
  • Dancer Camper
  • InvloedVan
  • DrawnVan
  • Makeshift Camping Trading Co
  • Campsite Place
  • Big
  • The Time
  • Ap Co
  • WiseCamper
  • Best Motor Home Spot
  • Grey
  • The London
  • Careless Caravan
  • Light Minivan Co
  • Behoeve Avant Garde

Unique RV rental business name ideas

  • Groenman Minibus Spot
  • Caravan Group
  • Ordinary Caravan Spot
  • The Casual
  • Appendix Co
  • Happier
  • Closed
  • The Experienced
  • Mobile Vanguard
  • Unhappy Minivan Spot
  • Red Avant Garde Co
  • The Wooden Truck
  • Big Suv Co
  • StokelyVan
  • The Postal
  • The Willem
  • The Battered Motor Home
  • WetVan
  • Stolen Minibus
  • Willem Caravan
  • The Catalogus Bus
  • Small Trailer Pro
  • The Green
  • The Neighboring
  • The Motor Car
  • GreenCamper
  • Outstanding Camp
  • The Green Vehicle
  • Avant Garde Trading Co
  • Camping Place
  • LonelyCamper
  • The Little
  • The Youngest
  • Prospective Camping
  • The Gerardus Suv
  • Lieutenant commander Camper
  • SensibleCamper
  • GevalVan
  • Green Camp Trading Co
  • The Invloed Vehicle
  • The Over
  • UnskilledCamper
  • The Range Bus
  • Camping Co
  • PatronVan
  • Weak
  • The Inexperienced
  • Camp Group
  • Small Suv Spot
  • Alaskan Truck Pro
  • Late
  • Minibus Collective
  • The Fibula Car
  • Real Pickup Place
  • Drawn Lorry
  • Appendix Pro
  • Geval
  • Rancor Camper
  • The Wooden Trailer
  • Sensible Motor Home Collective
  • Scammer Camper
  • WiseCamper
  • Careless Campsite
  • HugeVan
  • Yellow
  • BriefVan
  • Lady Trailer Collective
  • Motor Home Co
  • Bus Group
  • The Denier
  • Windowless
  • Dear Camp
  • GroenmanVan
  • Trailer Collective
  • The Outstanding Caravan
  • Empty Minivan
  • The Ordinary
  • Investment banker Camper
  • After Camper
  • BrownVan
  • Hungry Camping Place
  • Careless Campfire
  • The Catalogus
  • Ordinary Camping Bus Collective
  • Bod Spot
  • Suv Collective
  • Tanker Camper
  • Brief Minibus Trading Co
  • Canter Camper
  • Aa Place
  • Homemade
  • The Small Minibus
  • Attractive
  • Oldest
  • Ton Vanguard Spot
  • The Electric Bus
  • The Inexperienced Pickup
  • Casual Campsite
  • Casual Camping Bus Co
  • Appendix Collective
  • Amper Camper
  • PlainVan
  • Que Minivan
  • The Stokely
  • Drawn
  • Dark Lorry Collective
  • The Outstanding Van
  • HetVan
  • The Youngest Caravan
  • The Huge Bus
  • Ap Group
  • The Large
  • OrdinaryCamper
  • The Nearby
  • Dear Campsite
  • Best

Cute RV rental business name ideas

  • The Careless
  • Range
  • Late Camp Pro
  • The Attractive
  • Armored Minibus
  • The Older
  • The Battered Motor Home
  • The Shy
  • Stander Camper
  • Moving Car Group
  • Female
  • Dancer Camper
  • Brief
  • Celebrated Caravan Trading Co
  • Outstanding Camp
  • Glamour Camper
  • Celebrated Camper Trailer
  • Dear Van Group
  • New
  • Experienced Trailer
  • Battered Camping Collective
  • Gerardus Car Collective
  • Meander Camper
  • InvloedVan
  • Vehicle Spot
  • Vehicle Place
  • Average
  • OutstandingCamper
  • Big Bus Trading Co
  • Handelingen
  • Avant Garde Spot
  • Year Trailer Spot
  • Drawn Lorry
  • Stokely
  • Celebrated Caravan
  • Outstanding Campsite Trading Co
  • Camping Co
  • The Stokely Bus
  • Truck Place
  • Minibus Co
  • Vanguard Pro
  • Lorry Pro
  • Casual Camping Bus
  • The New Trailer
  • Campsite Spot
  • Catalogus Bus Place
  • Camping Group
  • The Postal
  • Campsite Place
  • Casual Cabin
  • Green
  • Year
  • Big Avant Garde
  • Minivan Collective
  • The Homemade Motor Home
  • The Indirect
  • Que Bus Group
  • The Oldest Motor Home
  • Invloed Lorry Group
  • Careless Camp
  • London
  • The Motor Car
  • The Dienst
  • Hungry Van
  • Red Car Trading Co
  • Opzichte Bus Collective
  • Avant Garde Place
  • Anti Avant Garde Group
  • Drawn Vanguard Collective
  • Geval Vehicle Place
  • The Individual Minivan
  • Lady Camp
  • Rec Group
  • The Plain Minivan
  • Camper Pro
  • The Gerardus Suv
  • Avant Garde Trading Co
  • Down Pickup Trading Co
  • Unhappy
  • DownCamper
  • Nearby Camping Bus Collective
  • Best Motor Home Spot
  • Old Caravan Group
  • The Dark
  • Sea anchor Camper
  • Fellow Camping Group
  • Green Camp Trading Co
  • Aa Spot
  • Celebrated Campout
  • Truck Trading Co
  • Electric Vehicle
  • White Vanguard Co
  • The Tiny
  • Appendix Place
  • Caravan Pro
  • Avid
  • Vehicle Co
  • Weak
  • Careless Caravan
  • Opdracht
  • Cantor Camper
  • The Mini
  • DearVan
  • The Ordinary
  • The Young Campsite
  • Mobile Vanguard
  • Careless Cabin
  • White Caravan Co
  • Good Camping Bus Pro
  • Ap Spot
  • Moving Truck Group
  • Homemade
  • YellowVan
  • MobileVan
  • UnskilledCamper
  • The Late

Clever RV rental business name ideas

  • Hanker Camper
  • HomemadeCamper
  • Careless Campfire
  • Slab Trading Co
  • Fellow Camping Group
  • Casual Campfire
  • Fifth Caravan Group
  • The Hungry
  • The Elastic
  • Bod Group
  • The Electric Truck
  • YearCamper
  • The Little Minivan
  • The Female Trailer
  • Recreational
  • PostalVan
  • Huge Truck Group
  • Pampers Camper
  • Hander Camper
  • The Young Campsite
  • White Bus
  • Alexander Camper
  • Cantor Camper
  • The White
  • The Fibula
  • The Red Truck
  • Unhappy Minivan Spot
  • BlueVan
  • Motor Home Co
  • Outstanding Camp
  • Campers Camper
  • The Dienst
  • Truck Co
  • Rappers Camper
  • Camping Spot
  • Scanner Camper
  • DownCamper
  • The Dark
  • Unskilled
  • Lorry Trading Co
  • MotorVan
  • The Grey Vehicle
  • Casual Cabin
  • Anti
  • Truck Collective
  • Postal Minibus Co
  • Truck Place
  • The Gerardus Suv
  • Outstanding Van
  • Casual Camping Bus Co
  • DearCamper
  • The Groenman
  • Truck Trading Co
  • 1a Place
  • The Lone
  • The Happiest Trailer
  • Minibus Collective
  • Range
  • Elastic Bus
  • Anger Camper
  • FifthCamper
  • Known
  • RedVan
  • Trailer Spot
  • Anti Minivan
  • Campsite Place
  • Careless Camper Trailer
  • Armored Minibus
  • Oldest Motor Home Place
  • Vanguard Place
  • Vehicle Trading Co
  • CoveredVan
  • Windowless Truck Trading Co
  • Casual Camping Bus
  • Boer Truck
  • New
  • SmallCamper
  • SolitaryCamper
  • OlderCamper
  • Minivan Place
  • LuggageVan
  • Red Car Trading Co
  • Invloed Lorry Group
  • Caravan Co
  • The Plain Minivan
  • Inexperienced
  • The Het Truck
  • BoerVan
  • Brief Caravan Trading Co
  • The Alaskan Camp
  • Net
  • Direct
  • Ordinary Camping Bus Collective
  • Suv Trading Co
  • LondonVan
  • Solitary Van Place
  • Old Minibus
  • Net Vanguard Spot
  • The Casual
  • The Green Camping
  • Neighboring Minivan Pro
  • Direct Truck Collective
  • Hungry Motor Home Place
  • Net Avant Garde Pro
  • Postal Vanguard
  • Camping Bus Place
  • London
  • Willem
  • Commander Camper
  • The Brown Caravan
  • The Green Truck
  • Light
  • Fifth Camp
  • Down Pickup Trading Co
  • SmallVan
  • PlainVan

Best RV rental business name ideas

  • Windowless Truck Trading Co
  • Superior Camping Place
  • The Over Pickup
  • Denier Minivan Co
  • OldCamper
  • MovingVan
  • Late
  • WhiteVan
  • NewCamper
  • Superior
  • Sea anchor Camper
  • Celebrated Campout
  • The Light Bus
  • Opzichte Bus Collective
  • Ap Group
  • The Modern
  • Casual Camper Trailer
  • Casual Camp
  • The Yellow
  • The Unskilled
  • Vehicle Spot
  • Gray
  • Unhappy
  • Neighboring Pickup
  • 1a Collective
  • StokelyVan
  • Denier Vanguard
  • 1a Spot
  • Shy Campsite Co
  • OlderCamper
  • Net
  • Little Motor Home Group
  • Camp Trading Co
  • Best Motor Home Spot
  • Caravan Trading Co
  • Glamour Camper
  • The Behoeve Lorry
  • The Inexperienced Pickup
  • Gevolge Bus Collective
  • Dear Van Group
  • Minibus Spot
  • FifthCamper
  • 1a Trading Co
  • PlainVan
  • Good
  • The New Trailer
  • NearbyCamper
  • The Sensible
  • Elastic Bus
  • WetVan
  • Motor Avant Garde
  • The Red
  • Small Trailer
  • Huge Truck Group
  • Willem Caravan
  • Motor Home Co
  • The Enthusiastic Campsite
  • The Inexperienced
  • Windowless Minibus Spot
  • Canker Camper
  • Casual Cabin
  • Yellow Truck
  • Lorry Place
  • LargeVan
  • Celebrated Camping
  • Armored Minibus
  • Net Avant Garde Pro
  • TinyCamper
  • Vanguard Place
  • The Dark
  • The Brown Caravan
  • Older
  • Camper Collective
  • MotorVan
  • DutchCamper
  • Invloed Lorry Group
  • Late Camp Pro
  • Ordinary Camping Bus Collective
  • Known
  • The Best
  • LoneCamper
  • ProspectiveCamper
  • Prospective Camping
  • The Attractive
  • Pampers Camper
  • The Plain Minivan
  • DownCamper
  • Avant Garde Co
  • Tired Truck
  • The Fifth
  • Year Trailer Spot
  • Geval Vehicle Place
  • Camp Collective
  • The Nearby
  • Camp Group
  • Dear
  • Indirect Suv
  • Elastic Avant Garde Collective
  • Typical
  • The Unmarked
  • Experienced Minivan Co
  • White Caravan Co
  • HungryCamper
  • Tank car Camper
  • DearVan
  • Avant Garde Spot
  • SeasonedCamper
  • HandelingenVan
  • The Down
  • Young Trailer Co
  • The Sensible Camp
  • Battered Camping Collective
  • Avant Garde Trading Co
  • The Groenman
  • The Ton
  • Camping Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Rv Rental Business:

Simple is always better

This means a few different things. Your RV rental business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your RV rental business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls