1,000+ Creative Recruiting Agency Names

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Updated: April 14th, 2025

So, you've come up with the perfect recruiting agency idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your recruiting agency stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best recruiting agency ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your recruiting agency.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Recruiting Agency Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of recruiting agency name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy recruiting agency name ideas

Perspective Recruiting Agency
Recruiting Agency
Force Recruiting Agency
Anthem Recruiting Agency
FourCorners Recruiting Agency
Companion Recruiting Agency
Ovation Recruiting Agency
Budget Recruiting Agency
Recruiting Agency Wars
Ponder Recruiting Agency
Blackwell Recruiting Agency
Recruiting Agency Cast
RiverValley Recruiting Agency
Recruiting Agency Superior
Recruiting Agency Citrus
Recruiting Agency Filter
Recruiting Agency Repair
Tiny Recruiting Agency
Streamline Recruiting Agency
Sandbox Recruiting Agency
Recruiting Agency Clean
Recruiting Agency Clear
Guidance Recruiting Agency
Recruiting Agency Directory
Recruiting Agency Galore
Intellectual Recruiting Agency
Recruiting Agency Cup
Recruiting Agency Living
Silverback Recruiting Agency
Recruiting Agency Brew
Recruiting Agency Head
Recruiting Agency Showcase
Quantum Recruiting Agency
Collision Recruiting Agency
Smile Recruiting Agency
Profile Recruiting Agency
Titanic Recruiting Agency
Ensemble Recruiting Agency
Turnkey Recruiting Agency
Centaur Recruiting Agency
Recruiting Agency Envy
Recruiting Agency Incorporated
Greenfield Recruiting Agency
Panache Recruiting Agency
Shoreline Recruiting Agency
Cougar Recruiting Agency
Priority Recruiting Agency
Sultan Recruiting Agency
Recruiting Agency Cove
Dev Recruiting Agency
Recruiting Agency Bazaar
Recruiting Agency Foundation
Zephyr Recruiting Agency
Brink Recruiting Agency
Recruiting Agency Cities
HD Recruiting Agency
Elevation Recruiting Agency
Recruiting Agency Archive
Sharp Recruiting Agency
Hero Recruiting Agency
Recruiting Agency Lightning
Recruiting Agency Stamp
Recruiting Agency Destiny
Crossroads Recruiting Agency
Recruiting Agency Complete
Trader Recruiting Agency
Cobalt Recruiting Agency
Recruiting Agency Coaching
Jubilee Recruiting Agency
Kaboom Recruiting Agency
Recruiting Agency Bear
EasyStreet Recruiting Agency
Recruiting Agency Field
Capital Recruiting Agency
Penguin Recruiting Agency
Activity Recruiting Agency
Reflective Recruiting Agency
Recruiting Agency Garage
BlueOcean Recruiting Agency
Basis Recruiting Agency
Exceptional Recruiting Agency
Recruiting Agency Machines
Recruiting Agency Diving
BlackLabel Recruiting Agency
Innovative Recruiting Agency
Generator Recruiting Agency
Happy Recruiting Agency
Hardest Caper Place
Regular Recruits
Boosting Recruiting
Big top Job
Meretricious
BiggestJob
Regular Recruiting
ResponsibleJob
ProfessionalRecruitment
The Per
The International
Remarkable Subcontract Co
BigJob
ContinuedRecruitment
Plop Job
Including Recruitment
Poor Recruiters Trading Co
Nice Caper Place
The Hardest
Good Task
Position Co
EnergeticRecruiting
Charter Co
ConstantRecruitment
Chore Trading Co
Competitive Hiring Trading Co
Gear Hire
Usual Appoint
Capillary Recruited Trading Co
Public
Fine Task Place
The Dangerous
The Thorough
Internal Recruitment Place
Selective Enlisting Spot
AthleticRecruiting
The Affirmative
The Induced Recruiting
The Labour
Larval Staffing
Enlisting Collective
Despair Hire
Junk shop Job
LousyJob
Employing Group
Best
Floor Hire
The Rapid Scout
Refer Hire
Recruits Collective
Hire Collective
Demanding Problem
Engage Spot
Atop Job
AlveolarRecruitment

Creative recruiting agency name ideas

Recruiters Pro
Limited Enlisting Group
Fresh Employment Pro
Lousy
The Better
Regular Repopulation
The Difficult Hiring
The Temporary Subcontract
Work Recruit Pro
Chore Spot
Rapid Enlisting
Take Co
The First Chore
Superb Speculate Co
Bureaucratic
Present Hiring Collective
The Additional
Odd Chore Trading Co
Speculate Collective
The Hack
The Lousy Task
The Term
Steady Chore Group
Clear Hire
Deer Hire
Plant Employing Group
Speculate Trading Co
Head shop Job
Professional Subcontract
Big top Job
Work Collective
Scale
Engage Group
Suction stop Job
Mule
The Mighty
The Differential
The Newest Employment
The Newest Engagement
Lop Job
Paid Task
Annual Recruit Group
Retention Pro
Car Lease Collective
Responsible Problem
Main
Political Recruiters
First Problem Collective
Clerk
Mighty Charter
Careful
Executive Recruits Trading Co
Subject
Regular Recruiter
Lateral Employ
The Coral Recruiting
Student Recruitment
Soda pop Job
Demanding Problem
Constant Retention
Foul Take Group
The Biggest
Truman Recruitment
Enrolling Spot
Task Collective
Professional Task
DirectRecruitment
AffirmativeHire
PostHire
Chore Trading Co
Employ Pro
Subcontract Co
NiceJob
The Independent Staffing
Occasional Employment
Take Group
Menial Subcontract
The Wonderful
Real Work Spot
Bar Hire
The Stipulated Charter
Current Caper Place
Workfor
CivilRecruitment
Competitive
Neat Position
The Initial Hiring
Satisfactory Subcontract Group
The Industrial Staffing
Employment Co
Physician
Appoint Co
Employment Collective
Recruiter Co
The Professional
Pop Job
The Direct
Casual Employment Group
The Perfect Farm Out
Occasional
Charter Co
Odd
Mule Take
Systematic Enlisting Pro
Farm Out Co
Lateral Rent Pro
Successful Employment Group
The Local Employment
Thankless
Self Engage Co
Remarkable Work
Recruiting Collective
Rapid Rush
Bucket shop Job
Charter Spot
TimeJob
Regular Re Employment
Dare Hire
First Problem
Heavy Staffing Co
NewJob
Big
Vigorous
InitialRecruitment
Stipulated Take Trading Co
Physician Recruiters Co
Civil
CarefulRecruitment
The Coach
The Work Take
Fair Hire
BetterJob
The Open
Charter Collective
Public
Rapid Retainment
Retention Spot
Hack Hall Porter
Rapid Reappointment
Retention Co
The Bad Task
Problem Pro

Learn more about starting a recruiting agency:

Where to start?

-> How much does it cost to start a recruiting agency?
-> Pros and cons of a recruiting agency

Need inspiration?

-> Other recruiting agency success stories
-> Marketing ideas for a recruiting agency
-> Recruiting agency slogans
-> Recruiting agency Instagram bios

Other resources

-> Profitability of a recruiting agency
-> Recruiting agency tips
-> Email templates for a recruiting agency

Funny Recruiting Agency Names

VariableRecruitment
Farm Out Spot
The Fresh
DifficultJob
RegularJob
Compulsory Employment Spot
Rapid Recruiter
Remarkable Work
Disputing Recruitment
OverseasRecruitment
Demanding
The Far
Extensive
Core Hire
Retention Pro
The Formal
OccasionalHire
The Excellent Farm Out
Outside Rent Co
AggressiveRecruitment
Current Caper Place
The Internal
The External
The Level Employ
The Continuous
UnpaidHire
Recruiting Recruitment
The Lousy
Actual Recruited Collective
Orderly
The Menial
Employing Collective
The Affirmative
ClericalHire
Newest Take Collective
Charter Spot
OutsideHire
FineJob
Foul
Tremendous Problem Pro
Contract Employing Trading Co
Regular Recruiting
Yearly Employ
The External Hiring
Task Pro
Mature Hire
Capillary Hiring Place
Corporate Enrolling
The Lousy Task
Rapid Recruiters
Bureaucratic Retention Group
Local
Nice
HackHire
Subcontract Place
Cost
Farm Out Co
Off
Ideal Subcontract Spot
Steady
Recruits Group
The Level Employment
TemporaryJob
The Official Recruiter
Floor Hire
ActiveRecruitment
Political Enlisting
EffectiveRecruitment
The Extensive
The Interesting Work
Work Place
Splendid
Stipulated Take
Perfect
Entrepreneur Hire
Exorbitant Recruit Group
FollicularRecruitment
Professional Retention Spot
The First Chore
Enlisting Spot
RecentHire
The Stipulated Lease
Recruiting Co
The Cost Engagement
The Scale
Recruit Trading Co
Outstanding Hiring Collective
Mediated Recruits Group
PaidJob
Bureaucratic Hiring Collective
Staffing Group
Cough drop Job
Responsible Chore
ExtensiveRecruiting
Employing Spot
Time Employ Collective
Local Recruit
Enrolling Spot
Take Co
Reed stop Job
Enhanced
Regular Re Employment
International Recruiter
IndustrialRecruitment
PatientRecruitment
Potential Employ
Charter Place
OddJob
Routine
The Systematic Enlisting
Hiring Place
The Differential
Speculate Group
Actual Enlisting Collective
Recruiting Place
Dependent Employment
Induced
The Interesting Task
ExecutiveRecruitment
TermHire
Thankless
The Menial Problem
Decent
The Interesting
Civil
Custom Rent Co
The New Charter
Staffing Trading Co
ContinuousRecruitment
Adequate Problem
The Local
Foul Appoint Co
Yearly Recruit
Retention Group
Movement Recruitment
Big top Job
The Industrial Staffing
Employment Co
The Top
FormalRecruitment
Pre Engagement Pro
Employment Collective

Cool recruiting agency name ideas

ContinuedRecruitment
The New Charter
Employing Group
The Female
Retention Trading Co
The Easy Employment
Alveolar
The Outstanding Farm Out
First
Pure Hire
Retention Co
Future Enlisting Place
Nice
Lease Co
Menial Subcontract
Regular Reappointment
Recruits Co
The Careful
Extensive
Neat Hiring
Hair Hire
Fair Hire
The Voluntary Enlisting
InitialHire
The Stipulated Lease
Worth Lease Trading Co
InflammatoryRecruitment
Regular Rsum
Subcontract Co
Employing Spot
Direct Employing Trading Co
Plop Job
Yearly Recruit
Good Task Place
The Post
Gear Hire
Speculate Collective
Skilled Speculate
Spar Hire
Yearly
Hack Handpick
The Extra Engagement
Steady
Internal
Particular Caper Pro
Recruiters Place
Recruiting Co
Looting Recruitment
RecentHire
Custom
The Variable
Floor Hire
Prospective
The Mighty
The Thorough
Unpaid Rent Collective
Weekly Employment
The Excellent
Employing Co
The Professional
PotentialHire
Neat Speculate
Hack Handle
Big top Job
Recruits Spot
The Bad Lease
Clerk
HackHire
RemarkableJob
Bad Employ Pro
Prop Job
Employ Group
JustHire
Female
Made
Good
Decent Employment
The Nice Chore
Rapid Rush
Recruiter Pro
RoutineJob
Forcible
Mop Job
Intensive
Union shop Job
ResponsibleJob
Capillary Recruited Trading Co
Present Caper Spot
Remarkable Problem Spot
Inducement Recruitment
Local Employing
MadeHire
Rapid Staffing Group
Recruiter Place
The Scale
Loudness Employment
ExorbitantHire
The Selective
The Careful Recruiter
Career Hire
The Just Employing
Hardest Chore
Big
The Exorbitant
The Decent
The Induced Recruiting
Level Lease
Corporate Enrolling
Recruiter Co
Specific Chore Trading Co
The Capillary
Mighty Engagement Trading Co
The Clerk
Heavy
Remarkable Subcontract Co
Hire Trading Co
Custom Rent Co
The Tedious
The Online
The Lousy
Casual
Closed shop Job
Outside Lease
Biggest Caper
The Systematic
The Fresh
Lop Job
The Overseas Recruits
The Work Take
The Temporary Task
Day
Paid Task
Affirmative Employment
AlveolarRecruitment
Task Spot
Lure Hire
Pre Rent Trading Co
The Terrific
The Dangerous
The Paid
Position Co
OfficialRecruitment

Unique recruiting agency name ideas

Variable Employment Collective
Charter Co
Secure Problem
Subject
The Extensive
Peg top Job
Professional Task
Staffing Collective
Unpaid Charter Pro
Chore Group
Professional
The Intensive Enrollment
Enlisting Collective
Employment Group
The Limited Retention
The Based
Translucent Recruitment
Sore Hire
HeavyRecruiting
Splendid
CoralRecruitment
Term Engagement
LousyJob
The Official Retention
The Local Employment
Rent Co
The Alveolar
Plant Employing Group
The Permanent Farm Out
Nice Speculate
Cough drop Job
Recruiters Spot
Actual Recruited Collective
Nice Subcontract Pro
The Menial Problem
Regular Repopulation
Rent Spot
Responsible Problem
Time Employ Collective
The Perfect Farm Out
Rare Hire
The Subsequent Recruiter
Nuisance Recruitment
Core Hire
The Careful Recruit
Overseas
BetterJob
The Work
Jar Hire
The Active
WeeklyHire
NewestHire
Professional Speculate Place
Lease Place
The Difficult Speculate
Made Engagement Pro
The Industrial Staffing
The Heavy Employment
Fresh Enlisting Co
Competitive Hiring Trading Co
Subsequent Recruited Place
The Loudness
Procure Hire
Successful Employment
The Ideal Task
Task Place
Before Hire
Entrepreneur Hire
The Meretricious Recruit
The Formal
Retention Collective
UnpaidHire
Voluntary
The Remarkable
Splendid Farm Out Place
Plant Lease
The Particular Farm Out
Patient Retention Spot
Enlisting Group
Recruiters Trading Co
The Far Rent
Engagement Pro
PhysicianRecruitment
The Official
Crop Job
The Monthly Rent
Chore Co
Ideal Speculate Spot
Whooping Recruiting
Nice Caper Place
Time Subcontract
Self Engage Co
Active
Superb
VoluntaryRecruitment
Rapid Retention
Car Appoint Group
Plant
IdealJob
Engagement Collective
OnlineRecruitment
PermanentJob
The Newest Engagement
The Constant
Successful Engage Spot
Subcontract Place
The Reasonable
The Time Hiring
ProgressiveRecruitment
Bar Hire
Post Rent
Speculate Group
The Larval Enlisting
Chore Trading Co
Firm
Present Hiring Collective
The Bad Task
Non Hire Group
OutsideHire
The Industrial
The Car
DifficultJob
DirectRecruitment
Engagement Spot
Speculate Trading Co
Regular Recruited
Successful
The Forcible
The Continuous Hiring
Limited Enlisting Group
Outstanding Hiring Collective
Fine Task Place
ForcibleRecruitment
Task Pro
LevelHire
Task Collective
Daily
Dare Hire
Junk shop Job
Were Hire
Rapid Recruiter
Occasional Take

Cute recruiting agency name ideas

ClericalJob
Rapid Recruiters
Recruiting Trading Co
Position Place
Good Chore Co
Compulsory
Recruiter Trading Co
External Staffing Co
Tremendous Work
Recruiting Group
InducedRecruitment
Spewing Recruiting
Bore Hire
Paid Subcontract Group
Successful Recruit
Satisfactory Subcontract Group
Physician Staffing Trading Co
Truman Recruitment
Hack Hold
The Routine
Chore Spot
The Far Lease
Recruited Trading Co
Pop Job
Potential
Perfect
Military Hiring Co
NeatJob
Usual Appoint
HardestJob
Deer Hire
Recruiting Collective
The New
Labour
The Interesting
Regular Recruiter Place
The Annual
ToughJob
Superb Speculate Co
EasyJob
Workfor
Level
Legislative Recruited Co
Enrollment Pro
Differential Recruits Trading Co
Internal Staffing Pro
Hiring Collective
Cover crop Job
First Problem
Specific
Cart Charter Trading Co
Open
Magnificent Problem Collective
Pursuing Recruitment
The Constant Recruited
Foul Appoint Co
The Inflammatory
BestJob
FineJob
The Lateral
Employment Spot
Annual Recruit Group
Monthly Employment Group
LaborRecruiting
Careful Employment Pro
The Poor
Pre Engagement Pro
Exorbitant Rent
Time Employment Place
Monthly Employing Collective
Work Collective
Pre Engagement Co
The First Chore
Rapid Repopulation
Disputing Recruitment
Worth Employ Trading Co
Main
Position Trading Co
Op Job
Adequate
Bureaucratic Retention Group
Despair Hire
Coach
Current Caper Place
Internal Recruitment Place
Recruiting Place
Newest Lease Place
WonderfulJob
The Competitive
Fare Hire
The Newest Employment
The Rapid
BritishRecruiting
InternalRecruitment
Hiring Co
The Cost Engagement
Hack Horses
ConstantRecruitment
Regular Recruiting
The Fine
DependentRecruitment
Task Trading Co
Mature Hire
Lease Trading Co
Infer Hire
Obscure Hire
The Induced Staffing
The Just
Rapid Retainment
Physician
Reasonable
Coral Hiring Trading Co
Hack Headhunt
Inside Caper Collective
Year Hire
The Full
AthleticRecruiting
Magnificent
The Rapid Scout
The Overseas Recruiter
Rapid Re Employment
The Good
The Level
Legislative Recruiter
Employment Place
The Hack
The Problem Spot
PayingJob
Local Recruit
Extensive Recruit Group
Odd Work Pro
Systematic Enlisting Pro
Caper Pro
The Voluntary
ThanklessJob
Worth Employment Place
ExecutiveRecruitment
The Routine Task
Staffing Group
The Level Rent
Bizarre Hire
Recruit Collective

Clever recruiting agency name ideas

The Aggressive Retention
Paid Recruit Spot
VariableRecruitment
Spinning top Job
Work Co
Neat Position
TemporaryJob
Exorbitant Recruit Group
The Contract
BiggestJob
The Top Hiring
PatientRecruitment
Thankless
Regular Retraining
CoachHire
The Secure Position
Thankless Speculate Collective
LocalHire
Local Recruiters Pro
PrivateHire
Real Speculate Collective
The Actual Recruiting
Subject Recruiting Collective
Professional Work Trading Co
Spur Hire
PaidHire
The Caper
The Nice
Caper Trading Co
Employ Collective
Top
Suction stop Job
Prospective Appoint Co
Custom Take Trading Co
Regular Recruiters
Charter Spot
Occasional Employment
Coral Enlisting
The Inside
Employ Place
Follicular
MassiveRecruitment
Drop Job
Poor Recruiters Trading Co
Menial Hiring Co
The Weekly Appoint
Secure Position
Mule Engagement Trading Co
Better
Talk shop Job
PresentJob
Bad Employment Spot
The Formal Recruiting
Decent
Take Collective
The Satisfactory
Executive Recruiters
The Level Employ
The Workfor Charter
Reed stop Job
Foul Engagement
Top Job
Routine
The Foul
Nonstop Job
New Task Spot
The Cost Employment
InterestingJob
Based Retention Group
First Task Pro
The Superb
Engage Pro
Effective Retention Co
The Military
AggressiveRecruitment
The Official Recruiter
Organizational Enlistment Trading Co
Clerical Take Trading Co
Remarkable Subcontract
Stipulated Take Trading Co
Coral Recruited Collective
The Tough Position
Boosting Recruiting
Lateral Rent Pro
BetterRecruiting
The Continued
The Direct
Tremendous Position Group
Permanent Work Place
The Ideal Caper
Outstanding Hiring Place
The Based Recruits
The Executive Staffing
The Permanent
Rapid Enlisting
Clear Hire
Inside Task Spot
Moving Recruiting
Regular Recruiter
Odd Chore Trading Co
The Difficult Hiring
The Splendid
OccasionalHire
Allure Hire
Annual
Paid Farm Out
The Coach
TemporaryHire
Outstanding
Compulsory Enlisting Pro
Fluent Recruitment
CasualHire
PostHire
Shear Hire
Limited
Swap Job
Civil
Physician Recruiters Co
Charter Place
Adequate Problem
SecureJob
Extra
Mere Hire
The Ideal Problem
Cure Hire
FullHire
The Temporary Subcontract
Take Pro
The Easy
Differential Recruiting Trading Co
Work Recruit Pro
Informal Enrolling Co
Machine shop Job
New Employ
Formal
Stipulated Engagement Collective
Dangerous
CapillaryRecruitment
The Regular
Suitable Hiring
The Limited Recruiters
YearlyHire

Best recruiting agency name ideas

Yearly Employ
NewJob
The Current
Pair Hire
InsideJob
AdequateJob
Mighty Charter
The International
DecentJob
Compulsory Employment Spot
Wonderful Position Trading Co
SuccessfulHire
CurrentJob
Recruit Trading Co
Where Hire
Movement Recruitment
Neat Position Collective
Difficult
The Constant Recruiters
Meretricious Charter Pro
Extra Charter Place
Unpaid
Engage Place
Plant Engage Pro
Rapid Recruit
Mediated Recruited
The Occasional
Rapid Recruited
ProspectiveHire
Root crop Job
Aggressive
The Excellent Farm Out
Regular Chore Co
Political Recruiters
The Local
Custom Charter
Task Co
The Mediated Recruiters
The Cart Take
Riding crop Job
The Clerical
Careful Enlisting Co
Hardest Caper Place
Suitable
TremendousJob
Sure Hire
Ruined Recruitment
Regular Hiring
The Level Employment
Hardest
ExtensiveRecruiting
Best Task Trading Co
Superb Subcontract
PoorRecruitment
Successful Employment Group
Retention Group
Current Task Trading Co
Enlisting Pro
The Stipulated Charter
Exorbitant
Main Employment Group
RapidRecruiting
Take Spot
SelfHire
MuleHire
Hard Hiring
The External
Contract Employing Trading Co
Easy
EffectiveRecruitment
Cost Engagement Group
Responsible Chore
The Active Recruiter
The Limited
CivilRecruitment
Mediated Recruits Group
MediatedRecruitment
The Public Employment
The Follicular Staffing
Recruiting Recruitment
FollicularRecruitment
Regular Employ
Poor
The Independent
ThoroughJob
Casual Employment Group
Staffing Trading Co
Based Enlisting Co
FormalRecruitment
ActiveRecruitment
Students Recruitment
The Made
Bucket shop Job
Enrolling Spot
Ideal Position
Lousy Work Trading Co
The
The Additional
Intensive Recruits Spot
Engineer Hire
The Military Recruiter
The Menial
Public Lease Collective
Recruited Spot
Mighty
The Further
Direct
Recruited Co
Knop Job
The Casual Engagement
The Per
Mediated
Farm Out Spot
Steady Chore Group
Superb Work
Fresh Employment Pro
The Plant
Improvement Recruitment
Meretricious
Bureaucratic Hiring Collective
Charter Group
Scale Recruitment
The Tremendous
Mighty Lease
Aggressive Recruiter Group
DirectHire
PaidJob
The Meretricious
Follicular Enlisting Trading Co
Hack Housekeeper
Decent Problem
Recruiting Pro
Lateral Employ
Capillary Recruiter Collective
Tedious
Competitive
Outside
Catch crop Job
Intensive Employment
The Systematic Enlisting
The Term
Monthly

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Recruiting Agency:

Simple is always better

This means a few different things. Your recruiting agency name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your recruiting agency:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Recruiting Agency: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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