1,000+ Trendy Publishing Business Names

•

Updated: January 19th, 2023

So, you've come up with the perfect publishing business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your publishing business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best publishing business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your publishing business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Publishing Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of publishing business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy publishing business name ideas

Renowned
The Public View
View As
In The Know
Delta News
Seventh Bridge
Culture
The Talk
We Record
Symphony
The Charm
Whole New
Spotless
We Make News
Daily Book
Post
We Make
The Revenue
Spotlight
Put Forward
Open Up
Sentimental
Genesis
Cited
The View
Recreational Publications
The Guard
Home Tribune
Hotline In
Pixel Print
City Publications
Disclosure
Record Book
Press Work
Hype Creator
Collective Publisher
Last Comic
The Best Text
Hype Publications
Holy Bookkeeping
The Hot Book
Bound Publication
Open Post
Prepared Publications
Traditional Publisher
Better Book
Exposed
The Flaunt Club
Big New Book
The Record Inc.
Viscosity Creators
Composed Media
Flat Publications
Fifth Year
Loud Hymns
Known Collection
Charming Publisher
High Note
Beautiful Book
Casual Disclosure
The Edge Page
The Influential Place
Ritual Notification
The Say
The Noise Outside
Stream
Expressions Co.
The Advertised Report
Unsung Voice
Manifest
The Sounds Collections
Purple News
The Carry Can
Systematic
Transparent Media
The Flash Media
RedPrint
LatestBook
Recent Reserve Co
Big Account Book Spot
Record Spot
The Minute Ledger
Third Book Of Account
Playscript Co
BestBook
Impress Co
Thick Book Of Account Trading Co
HandBook
The Standard
The Valuable Volume
The Blue
Year Book Of Account Spot
Page Account Book
The Seventh
Remarkable Book Of Account Collective
Remarkable
The Close Print Making
This Account Book
InterestingBook
Open Ledger Spot
Open Ledger
Volume Trading Co
Established Publish
Script Trading Co
The Pre
Photographic Photographic Print
Easy
Ledger Collective
Little Playscript
Best Script Group
Punish Publish
The Best Volume
The Small Printer
Big Bibliographic
Reserve Trading Co
The Big
Blue Binder
Whole Reserve Collective
Best Bookstore
The Easy
Valuable
BeautifulPrint
Pre Paper
Bound Ledger

Creative publishing business name ideas

ForthcomingBook
The Beautiful Playscript
Disseminate Group
The Seventh
Delightful Account Book
Recent Account Book Collective
Sixth Daybook Group
The Last
First
Small Written
Stripped Book Of Account
Remarkable Record Spot
Little Leger Trading Co
Distribute Collective
Text Account Book Spot
Positive Publishing
Text Script Collective
ExcellentBook
Stripped Reserve
The Pre
Select Issue Spot
Greece Bring Out
The Rare
The Popular Playscript
Year
Photographic Paper
Playscript Place
ComicBook
Void Photographic Print
Page Hold Pro
The Note
The Remarkable Reserve
Holy Account Book Collective
The Year Account Book
Known Record Co
Beautiful
ReadyPrint
Remarkable Ledger
Day Reserve
The Original
Page Account Book
SelfPublish
Sluggish Publish
The Best Daybook
Earlier Volume Collective
Punish Publish
Pre Publication
The Forthcoming Leger
Easy Distribute
Thuggish Publish
Note Playscript
Ledger Group
The Minute Reserve
Best Bookshop
Excellent Ledger Spot
Printers Spot
The Greece
Woodblock Publishing
Photographic Print Collective
The Best
The Ordinary
Selling Volume Co
Fourth Volume Trading Co
Third Ledger Collective
The Sacred
Remarkable
Fascinating Record Trading Co
The Printed
The Smaller Print Making
Latent
The Third
First Leger
Issue Co
Influential Book Of Account
Year Book Of Account Spot
Scrap
The Select Issue
SealedBook
Known
Elsevier Put Out Group
Bound Reserve Group
Popular Record Trading Co
The Year Daybook
The Fascinating
Admirable
Dublin Publish
Beautiful Leger Spot
Account Book Collective
Established Publish
Scrap Leger
Text Reserve
Blue Bookie
Smaller Impress Place
Blue Booklet
WholeBook
Printed Volume
The New Book Of Account
SatiricalPrint
Remarkable Leger
Closed
Note
Page
The Known Script
Beautiful Blueprint
Favorite
The Eighth Reserve
HandBook
The Commonplace
The Larger
Last Leger
Eighth Script Group
Best Bookie
Uplift Publish
Rare Volume Collective
Volume Group
Delightful Record Spot
Sixth Daybook Trading Co
Thick Book Of Account Co
Valuable Account Book Place
BestBook
Delightful Playscript Place
Holy Reserve
The Self
Charming Reserve Collective

Learn more about starting a publishing business:

Where to start?

-> How much does it cost to start a publishing business?
-> Pros and cons of a publishing business

Need inspiration?

-> Other publishing business success stories
-> Marketing ideas for a publishing business
-> Publishing business slogans

Other resources

-> Profitability of a publishing business
-> Publishing business tips

Funny Publishing Business Names

Popular Volume Group
Charming
Relish Publish
Hymn Playscript Place
HandBook
The Useful
Sixth Daybook Group
The Third Reserve
The Fifth Record
Bound Blueprint
Fascinating
The Sixth
The Forthcoming Leger
The Inch
Admirable Hold Group
Recent Hold Place
The Hand Script
Open Reserve Trading Co
Self Write
Reserve Group
The Influential Playscript
Delightful
Big Bookie
Selling
The Sealed Record
Best Bookshop
Sixth Ledger Co
Sacred Volume
Block Impress Collective
Easy Write
Hold Pro
Best Book Of Account
The 1 2 3
Scrap Volume
Sealed Volume
First Script Group
The Floral
PresentBook
Thick Daybook
Beautiful Bibliographic
Page Hold Group
Dublin Publish
Sixth Book Of Account Collective
Beautiful Blueprint
The Enlarged
Publicize Spot
Seventh Leger Spot
Book Of Account Pro
Bring Out Trading Co
The First
Best Bookkeeping
The Popular Account Book
Comprehensive Script Pro
The Forthcoming Playscript
The Entire Reserve
Remarkable Record Trading Co
SmallerPrint
Comprehensive Hold
SatiricalPrint
Commonplace Volume
Select Hardcopy Collective
Famous Leger Group
Ledger Spot
Wonderful Script
The Page
Photographic Publish Co
Record Co
FloralPrint
Page
Last Account Book Place
Thick Record Spot
Punish Publish
Beautiful Brochure
ValuableBook
SealedBook
Daybook Spot
Valuable Account Book Place
Account Book Collective
Bound Volume Trading Co
Selling Ledger Place
Hymn Reserve
Self Publication
Hymn
Select Bring Out Trading Co
Influential Reserve Place
BestBook
The Woodblock
OpenBook
Comic Leger
BeautifulBook
The Fascinating Leger
Leger Group
First Leger
Elsevier Print Pro
Comic
Comprehensive Daybook
Leger Collective
ScrapBook
Influential Reserve
Minute Script Collective
Printed Script Trading Co
The Charming
Third Script
The Greece Publication
ReadyPrint
The Year Ledger
Comprehensive Leger Co
Script Trading Co
Popular Leger Group
Whole Playscript Co
WholeBook
The Known Script
Printed Leger Place
Reserve Trading Co
The Latest
Script Co
The Tiny
Year Account Book
RedPrint
Popular
The Bound
Easy Print Group
Big Binder
The Small Printer

Cool publishing business name ideas

Photographic Photographic Print
FramedPrint
The Greece Issue
Remarkable Record Trading Co
Earlier Playscript
Pre Printers
Note Record Group
Comprehensive Leger Trading Co
The Charming Script
Big Bookie
Blue Bookie
Influential Playscript
Open Daybook
Favorite Ledger
Gelatin
Pre Publishing
First Leger
The Year Ledger
Last Volume
The Beautiful Playscript
Valuable Account Book Place
Admirable Hold Pro
Big Bookshop
BeautifulBook
New Hold Collective
The Forthcoming Leger
Text Account Book Spot
Bound Booklet
The Environmental Publish
New
Little Playscript
This Book Of Account Pro
Whole Playscript Co
DelightfulBook
Record Spot
The Classic Playscript
Beautiful Bookshop
Admirable Hold Group
Self Publication
Book Of Account Spot
The Sealed Leger
Valuable Script Collective
The Best Daybook
The Third
ComprehensiveBook
The Enlarged
The Printed
Day
Comprehensive Hold
The Wonderful
Greece Bring Out
Rubbish Publish
Wonderful
Positive Publications
Elsevier Print Pro
Fifth
The Last Ledger
Self
Daybook Place
The Best
The Sixth Ledger
Best
Comic Leger
Sacred Hold
Year Account Book Trading Co
Bound Ledger
The Fascinating Hold
Charming Leger Pro
Minute Script Collective
Entire Hold Place
Fascinating Ledger
Printed
The Eighth Reserve
Best Script Group
Woodblock Impress Place
Influential
Woodblock
Eighth Script Group
Best Volume
Volume Spot
FinalPrint
The Remarkable Record
Sacred
Blue Brochure
Sixth Book Of Account Collective
This Account Book
The Finished Impress
Blue Booklet
The Big Hold
The Second
DayBook
Popular Leger Group
Minute
Photographic Print Making
Record Trading Co
Record Group
EighthBook
The Thick Reserve
The Little
The Big
Forthcoming Ledger Group
Minute Leger Trading Co
Select
The Excellent Account Book
Valuable Ledger Trading Co
The Entire Account Book
Recent Account Book Collective
ThickBook
Punish Publish
The Day Volume
Influential Script Spot
Comprehensive Daybook
The Influential Reserve
Sealed Leger Collective
Best Bookshop
Hymn Volume
Delightful Volume Co
Douglas Publish
Best Bookie
The Wonderful Volume
The Forthcoming
Beautiful Bookkeeping
Daybook Pro
Best Script

Unique publishing business name ideas

The Last
FascinatingBook
The Quality
Sealed Volume
Bound Book Of Account
Trouble Publish
Bound Leger
SatiricalPrint
Bound Reserve Group
Selling Volume Co
Thick Book Of Account Trading Co
Forthcoming
Click Distribute
Uplift Publish
The Minute Reserve
Rare Script Pro
Daybook Spot
The Stripped
The Comic Record
Popular Volume Spot
The Century
Big Bookstore
Little Reserve Co
Blue
The Sealed Record
Flower Black And White Co
Classic Book Of Account Pro
Year Leger Collective
Seventh Leger Spot
The Flower
The Note Hold
Note Playscript
Rare Volume Collective
SelfPublish
The Interesting
The Interesting Account Book
The Larger
SmallPrint
The Charming Hold
Record Place
The Elsevier Distribute
Fourth Playscript
Minute Daybook Co
Seventh
HolyBook
Classic Record Group
Script Spot
Holy Account Book Collective
New Volume Place
Printed Volume
The Blue
Valuable Hold Collective
Known Record Co
The Latest Reserve
The Old
Pre Publication
Printers Spot
Reserve Collective
The Select
Release Place
Bound Brochure
Big Booklet
Print Pro
RareBook
The Excellent
New Book Of Account
Select Write
First Hold Trading Co
The Hand Account Book
The Year
Readable
Confidential
The Open
Best Daybook Collective
Republic Publish
Comprehensive Script Pro
The Note
Blue Book Of Account
Ruckus Publish
The Beautiful Ledger
The Hand Record
Known Ledger
Fifth Hold Spot
The Favorite Ledger
The First
Open Book Of Account Spot
The Old Impress
Seventh Ledger Place
Stripped Hold Co
Readable Hold Place
The Valuable
Script Co
Commonplace Leger Co
Last
New Ledger Collective
Remarkable Book Of Account Collective
The Close Print Making
1 2 3 Issue
The Remarkable
Account Book Group
The Click
Silver Printer Spot
Sealed Account Book
The Hand
The Comic Account Book
Third Script
Click Issue Spot
Confidential Printers
Off Printer
Beautiful Account Book Trading Co
Eighth Volume Place
Last Leger
ScrapBook
Admirable Hold Spot
Leger Co
Excellent Reserve Place
Confidential Print Making
Print Group
PrePrint
WholeBook
Pre Paper
The Last Playscript
Eighth
WonderfulBook

Cute publishing business name ideas

FourthBook
Reserve Spot
Blue Printers Place
Last Leger Trading Co
The Useful
Ledger Co
Best Blueprint
Easy Disseminate
Classic Ledger
Blue Account Book Pro
The Last Reserve
Daybook Group
Delightful
Note Leger Pro
Bound Bookstore
The Third Reserve
The Closed
Day Daybook
Pre Printer
The Fifth Reserve
Seventh Book Of Account
Playscript Co
Photographic Print Pro
Closed Script
RemarkableBook
Hymn Playscript Place
Big Binder
The Best Volume
Third Book Of Account
SellingBook
Ledger Group
Fascinating Playscript Co
The Comprehensive Daybook
Holy Reserve Group
Close Photographic Print
Printed Leger Place
Bound Blueprint
Whole Reserve Collective
Year Playscript Trading Co
The 1 2 3 Release
The 1 2 3
The Useful Playscript
Beautiful Bookstore
The Second Leger
The Popular Daybook
Commonplace Hold Spot
The Present
New Hold Spot
This Account Book Group
Abolish Publish
Latest Reserve
Third Ledger Trading Co
New Ledger Trading Co
Little Leger Trading Co
The Stripped Hold
Volume Group
Stripped
Selling Record
Readable Hold
The Fifth Account Book
Impress Co
Dublin Publish
Note
Beautiful Hold Pro
The Scrap Playscript
The Pre
Sealed Record
The Earlier Reserve
Photographic Publish Co
Wonderful Script
The Year Account Book
ClickPublish
Scrap Daybook Group
Easy Print Group
The First Playscript
The Flower Publishing
Flower Printer Collective
Influential Account Book
Little Ledger Spot
Sacred Script Spot
The Standard
The Influential
The First Script
BeautifulPrint
Relish Publish
Woodblock Publishing
Scrap Daybook Collective
Useful Ledger Pro
ClassicBook
LastBook
QualityPrint
Useful
Known Leger Spot
Greece
Sealed
Open Ledger Spot
Commonplace
Note Script Pro
Scrap Book Of Account Trading Co
The Popular
The Sealed Volume
Easy
The Ready
The Text Account Book
The Forthcoming Playscript
Blue Bibliographic
Script Trading Co
Fourth Volume
Click
LargePrint
Composite Printers Collective
Blue Bookkeeping
Remarkable Leger
Thick Book Of Account Co
Larger Printers
Sixth Daybook Trading Co
Bound Bookshop
Beautiful Playscript Spot
Leger Trading Co
Scrap Leger
Easy Write
The Valuable Volume
Recent Account Book Place
The Comic Reserve

Clever publishing business name ideas

Select Bring Out Trading Co
The Fourth
Old Publishing Collective
The Selling Reserve
The Sealed
The Self Bring Out
Bring Out Trading Co
FinishedPrint
The Click Write
SacredBook
The Text Daybook
The Fascinating
Hand
LatentPrint
Photographic Photography
Valuable Leger Pro
The Stripped Account Book
Book Of Account Trading Co
Record Collective
Photographic Print Collective
Out Print Making
Text Script Collective
Present Script Collective
Beautiful Daybook Pro
Day Reserve
Volume Place
SealedBook
Fourth Account Book
The Readable Playscript
The Thick Account Book
The Hymn
Ledger Spot
Hardcopy Spot
Fascinating Account Book Co
Latest Book Of Account Pro
Best Leger
Delightful Book Of Account Spot
The Sixth
Record Co
Third Ledger Collective
The Excellent Hold
Bound Bookkeeping
Present Account Book Collective
Book Of Account Place
Big Book Of Account
Influential Reserve
Open Script Group
OldPrint
Thick
Present Volume
Blue Reserve Spot
Third
Earlier Reserve Co
Hold Pro
The Comprehensive
The Day
The Useful Daybook
Account Book Co
Influential Book Of Account
New Playscript Group
Issue Co
The Inch
The Thick Record
Earlier Record Co
The Sacred
The Tiny
Hold Co
Fascinating Reserve Place
Forthcoming Ledger Spot
The Text
Bound Binder
RarePrint
Positive Publishing
Beautiful Booklet
Demolish Publish
Publicize Co
Rare Account Book
Write Trading Co
Admirable Leger Place
HandBook
Thick Daybook
Script Pro
PageBook
Hymn
The Page Script
The Positive
Charming Script Collective
The Classic Account Book
Floral
Reserve Pro
SelectPublish
Playscript Place
Enlarged
The Minute Ledger
Last Daybook
SixthBook
The Ordinary
FirstBook
Pre Photography
Leger Pro
Rare Playscript Spot
Print Collective
Fourth Hold Pro
Page
The This
The Popular Playscript
Delightful Playscript Place
Beautiful Blueprint
Volume Co
Stripped Hold
Delightful Record Spot
The Thick Playscript
Little Ledger Co
The Woodblock
The Day Daybook
LittleBook
Daybook Collective
PrintedBook
The Known Script
The Charming Volume
LatestBook
Volume Pro
Ledger Pro
The Charming Account Book

Best publishing business name ideas

First
The Original
Disseminate Spot
The Framed Written
Earlier Ledger
Reserve Trading Co
Comic Playscript Collective
Day Volume
The Interesting Book Of Account
Disseminate Collective
Account Book Collective
Sixth Daybook Group
Recent Reserve Co
Favorite Book Of Account Place
CommonplaceBook
The Present Book Of Account
Best Booklet
HymnBook
Valuable
Blue Binder
Earlier Playscript Group
The Fascinating Leger
KnownBook
Commonplace Playscript
FootPrint
The Comprehensive Account Book
Page Hold Pro
This Reserve
1 2 3 Bring Out Place
Select Bring Out
Latest Volume
RecentBook
The Last Leger
The Best Book Of Account
The Recent Hold
UsefulBook
Leger Group
Volume Trading Co
BoundBook
Page Account Book
Sixth Hold
Holy Script Place
Sacred Playscript
Delightful Record
The Leopard Reprint
Beautiful
Recent Hold Place
Last Account Book Place
Minute Volume
StrippedBook
Big Book Of Account Co
Interesting Playscript Group
The Colour
Leger Collective
Big Bibliographic
The Page
Easy Bring Out Group
EnlargedPrint
Scrap
Recent
Elsevier Issue Collective
Thick Record Spot
Blue Daybook
Sacred Volume
Year Book Of Account Spot
Publicize Spot
Account Book Spot
Holy Leger Co
Charming Playscript Spot
Hymn Reserve
Selling Ledger Place
Sealed Playscript
BlueBook
Wonderful Hold Collective
The Entire Reserve
The Fifth
Influential Reserve Place
Admirable Record Co
The Comprehensive Playscript
Reserve Place
Year Volume Trading Co
Written Place
YearBook
Fascinating
Hold Group
Script Place
Finger
Recent Script
Positive Photography
Rare Ledger Pro
1 2 3 Submit
NoteBook
Greece Print Trading Co
ReadyPrint
Environmental Hardcopy Trading Co
FifthBook
ExcellentBook
The Note Volume
Comprehensive Playscript Place
The Self
Closed Record Spot
Blue Volume Pro
The Day Leger
The Readable Book Of Account
Photographic Publications
NewBook
Hold Place
The Blue Playscript
Year
Open Reserve Trading Co
ThirdBook
Earlier Script
InterestingBook
Select Issue Spot
The Year Daybook
The Remarkable Reserve
Best Bookstore
Known
Polish Publish
Playscript Spot
Beautiful Leger Spot
ThisBook
1 2 3
ValuableBook

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Publishing Business:

Simple is always better

This means a few different things. Your publishing business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your publishing business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Publishing Business: Everything You Need To Know

‹

›

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile