1,000+ Trendy Publishing Business Names

Updated: January 19th, 2023

So, you've come up with the perfect publishing business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your publishing business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best publishing business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your publishing business.

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Ideas

Catchy publishing business name ideas

  • Renowned
  • The Public View
  • View As
  • In The Know
  • Delta News
  • Seventh Bridge
  • Culture
  • The Talk
  • We Record
  • Symphony
  • The Charm
  • Whole New
  • Spotless
  • We Make News
  • Daily Book
  • Post
  • We Make
  • The Revenue
  • Spotlight
  • Put Forward
  • Open Up
  • Sentimental
  • Genesis
  • Cited
  • The View
  • Recreational Publications
  • The Guard
  • Home Tribune
  • Hotline In
  • Pixel Print
  • City Publications
  • Disclosure
  • Record Book
  • Press Work
  • Hype Creator
  • Collective Publisher
  • Last Comic
  • The Best Text
  • Hype Publications
  • Holy Bookkeeping
  • The Hot Book
  • Bound Publication
  • Open Post
  • Prepared Publications
  • Traditional Publisher
  • Better Book
  • Exposed
  • The Flaunt Club
  • Big New Book
  • The Record Inc.
  • Viscosity Creators
  • Composed Media
  • Flat Publications
  • Fifth Year
  • Loud Hymns
  • Known Collection
  • Charming Publisher
  • High Note
  • Beautiful Book
  • Casual Disclosure
  • The Edge Page
  • The Influential Place
  • Ritual Notification
  • The Say
  • The Noise Outside
  • Stream
  • Expressions Co.
  • The Advertised Report
  • Unsung Voice
  • Manifest
  • The Sounds Collections
  • Purple News
  • The Carry Can
  • Systematic
  • Transparent Media
  • The Flash Media
  • RedPrint
  • LatestBook
  • Recent Reserve Co
  • Big Account Book Spot
  • Record Spot
  • The Minute Ledger
  • Third Book Of Account
  • Playscript Co
  • BestBook
  • Impress Co
  • Thick Book Of Account Trading Co
  • HandBook
  • The Standard
  • The Valuable Volume
  • The Blue
  • Year Book Of Account Spot
  • Page Account Book
  • The Seventh
  • Remarkable Book Of Account Collective
  • Remarkable
  • The Close Print Making
  • This Account Book
  • InterestingBook
  • Open Ledger Spot
  • Open Ledger
  • Volume Trading Co
  • Established Publish
  • Script Trading Co
  • The Pre
  • Photographic Photographic Print
  • Easy
  • Ledger Collective
  • Little Playscript
  • Best Script Group
  • Punish Publish
  • The Best Volume
  • The Small Printer
  • Big Bibliographic
  • Reserve Trading Co
  • The Big
  • Blue Binder
  • Whole Reserve Collective
  • Best Bookstore
  • The Easy
  • Valuable
  • BeautifulPrint
  • Pre Paper
  • Bound Ledger

Creative publishing business name ideas

  • ForthcomingBook
  • The Beautiful Playscript
  • Disseminate Group
  • The Seventh
  • Delightful Account Book
  • Recent Account Book Collective
  • Sixth Daybook Group
  • The Last
  • First
  • Small Written
  • Stripped Book Of Account
  • Remarkable Record Spot
  • Little Leger Trading Co
  • Distribute Collective
  • Text Account Book Spot
  • Positive Publishing
  • Text Script Collective
  • ExcellentBook
  • Stripped Reserve
  • The Pre
  • Select Issue Spot
  • Greece Bring Out
  • The Rare
  • The Popular Playscript
  • Year
  • Photographic Paper
  • Playscript Place
  • ComicBook
  • Void Photographic Print
  • Page Hold Pro
  • The Note
  • The Remarkable Reserve
  • Holy Account Book Collective
  • The Year Account Book
  • Known Record Co
  • Beautiful
  • ReadyPrint
  • Remarkable Ledger
  • Day Reserve
  • The Original
  • Page Account Book
  • SelfPublish
  • Sluggish Publish
  • The Best Daybook
  • Earlier Volume Collective
  • Punish Publish
  • Pre Publication
  • The Forthcoming Leger
  • Easy Distribute
  • Thuggish Publish
  • Note Playscript
  • Ledger Group
  • The Minute Reserve
  • Best Bookshop
  • Excellent Ledger Spot
  • Printers Spot
  • The Greece
  • Woodblock Publishing
  • Photographic Print Collective
  • The Best
  • The Ordinary
  • Selling Volume Co
  • Fourth Volume Trading Co
  • Third Ledger Collective
  • The Sacred
  • Remarkable
  • Fascinating Record Trading Co
  • The Printed
  • The Smaller Print Making
  • Latent
  • The Third
  • First Leger
  • Issue Co
  • Influential Book Of Account
  • Year Book Of Account Spot
  • Scrap
  • The Select Issue
  • SealedBook
  • Known
  • Elsevier Put Out Group
  • Bound Reserve Group
  • Popular Record Trading Co
  • The Year Daybook
  • The Fascinating
  • Admirable
  • Dublin Publish
  • Beautiful Leger Spot
  • Account Book Collective
  • Established Publish
  • Scrap Leger
  • Text Reserve
  • Blue Bookie
  • Smaller Impress Place
  • Blue Booklet
  • WholeBook
  • Printed Volume
  • The New Book Of Account
  • SatiricalPrint
  • Remarkable Leger
  • Closed
  • Note
  • Page
  • The Known Script
  • Beautiful Blueprint
  • Favorite
  • The Eighth Reserve
  • HandBook
  • The Commonplace
  • The Larger
  • Last Leger
  • Eighth Script Group
  • Best Bookie
  • Uplift Publish
  • Rare Volume Collective
  • Volume Group
  • Delightful Record Spot
  • Sixth Daybook Trading Co
  • Thick Book Of Account Co
  • Valuable Account Book Place
  • BestBook
  • Delightful Playscript Place
  • Holy Reserve
  • The Self
  • Charming Reserve Collective

Learn more about starting a publishing business:

Where to start?

-> How much does it cost to start a publishing business?
-> Pros and cons of a publishing business

Need inspiration?

-> Other publishing business success stories
-> Marketing ideas for a publishing business
-> Publishing business slogans

Other resources

-> Profitability of a publishing business
-> Publishing business tips

Funny Publishing Business Names

  • Popular Volume Group
  • Charming
  • Relish Publish
  • Hymn Playscript Place
  • HandBook
  • The Useful
  • Sixth Daybook Group
  • The Third Reserve
  • The Fifth Record
  • Bound Blueprint
  • Fascinating
  • The Sixth
  • The Forthcoming Leger
  • The Inch
  • Admirable Hold Group
  • Recent Hold Place
  • The Hand Script
  • Open Reserve Trading Co
  • Self Write
  • Reserve Group
  • The Influential Playscript
  • Delightful
  • Big Bookie
  • Selling
  • The Sealed Record
  • Best Bookshop
  • Sixth Ledger Co
  • Sacred Volume
  • Block Impress Collective
  • Easy Write
  • Hold Pro
  • Best Book Of Account
  • The 1 2 3
  • Scrap Volume
  • Sealed Volume
  • First Script Group
  • The Floral
  • PresentBook
  • Thick Daybook
  • Beautiful Bibliographic
  • Page Hold Group
  • Dublin Publish
  • Sixth Book Of Account Collective
  • Beautiful Blueprint
  • The Enlarged
  • Publicize Spot
  • Seventh Leger Spot
  • Book Of Account Pro
  • Bring Out Trading Co
  • The First
  • Best Bookkeeping
  • The Popular Account Book
  • Comprehensive Script Pro
  • The Forthcoming Playscript
  • The Entire Reserve
  • Remarkable Record Trading Co
  • SmallerPrint
  • Comprehensive Hold
  • SatiricalPrint
  • Commonplace Volume
  • Select Hardcopy Collective
  • Famous Leger Group
  • Ledger Spot
  • Wonderful Script
  • The Page
  • Photographic Publish Co
  • Record Co
  • FloralPrint
  • Page
  • Last Account Book Place
  • Thick Record Spot
  • Punish Publish
  • Beautiful Brochure
  • ValuableBook
  • SealedBook
  • Daybook Spot
  • Valuable Account Book Place
  • Account Book Collective
  • Bound Volume Trading Co
  • Selling Ledger Place
  • Hymn Reserve
  • Self Publication
  • Hymn
  • Select Bring Out Trading Co
  • Influential Reserve Place
  • BestBook
  • The Woodblock
  • OpenBook
  • Comic Leger
  • BeautifulBook
  • The Fascinating Leger
  • Leger Group
  • First Leger
  • Elsevier Print Pro
  • Comic
  • Comprehensive Daybook
  • Leger Collective
  • ScrapBook
  • Influential Reserve
  • Minute Script Collective
  • Printed Script Trading Co
  • The Charming
  • Third Script
  • The Greece Publication
  • ReadyPrint
  • The Year Ledger
  • Comprehensive Leger Co
  • Script Trading Co
  • Popular Leger Group
  • Whole Playscript Co
  • WholeBook
  • The Known Script
  • Printed Leger Place
  • Reserve Trading Co
  • The Latest
  • Script Co
  • The Tiny
  • Year Account Book
  • RedPrint
  • Popular
  • The Bound
  • Easy Print Group
  • Big Binder
  • The Small Printer

Cool publishing business name ideas

  • Photographic Photographic Print
  • FramedPrint
  • The Greece Issue
  • Remarkable Record Trading Co
  • Earlier Playscript
  • Pre Printers
  • Note Record Group
  • Comprehensive Leger Trading Co
  • The Charming Script
  • Big Bookie
  • Blue Bookie
  • Influential Playscript
  • Open Daybook
  • Favorite Ledger
  • Gelatin
  • Pre Publishing
  • First Leger
  • The Year Ledger
  • Last Volume
  • The Beautiful Playscript
  • Valuable Account Book Place
  • Admirable Hold Pro
  • Big Bookshop
  • BeautifulBook
  • New Hold Collective
  • The Forthcoming Leger
  • Text Account Book Spot
  • Bound Booklet
  • The Environmental Publish
  • New
  • Little Playscript
  • This Book Of Account Pro
  • Whole Playscript Co
  • DelightfulBook
  • Record Spot
  • The Classic Playscript
  • Beautiful Bookshop
  • Admirable Hold Group
  • Self Publication
  • Book Of Account Spot
  • The Sealed Leger
  • Valuable Script Collective
  • The Best Daybook
  • The Third
  • ComprehensiveBook
  • The Enlarged
  • The Printed
  • Day
  • Comprehensive Hold
  • The Wonderful
  • Greece Bring Out
  • Rubbish Publish
  • Wonderful
  • Positive Publications
  • Elsevier Print Pro
  • Fifth
  • The Last Ledger
  • Self
  • Daybook Place
  • The Best
  • The Sixth Ledger
  • Best
  • Comic Leger
  • Sacred Hold
  • Year Account Book Trading Co
  • Bound Ledger
  • The Fascinating Hold
  • Charming Leger Pro
  • Minute Script Collective
  • Entire Hold Place
  • Fascinating Ledger
  • Printed
  • The Eighth Reserve
  • Best Script Group
  • Woodblock Impress Place
  • Influential
  • Woodblock
  • Eighth Script Group
  • Best Volume
  • Volume Spot
  • FinalPrint
  • The Remarkable Record
  • Sacred
  • Blue Brochure
  • Sixth Book Of Account Collective
  • This Account Book
  • The Finished Impress
  • Blue Booklet
  • The Big Hold
  • The Second
  • DayBook
  • Popular Leger Group
  • Minute
  • Photographic Print Making
  • Record Trading Co
  • Record Group
  • EighthBook
  • The Thick Reserve
  • The Little
  • The Big
  • Forthcoming Ledger Group
  • Minute Leger Trading Co
  • Select
  • The Excellent Account Book
  • Valuable Ledger Trading Co
  • The Entire Account Book
  • Recent Account Book Collective
  • ThickBook
  • Punish Publish
  • The Day Volume
  • Influential Script Spot
  • Comprehensive Daybook
  • The Influential Reserve
  • Sealed Leger Collective
  • Best Bookshop
  • Hymn Volume
  • Delightful Volume Co
  • Douglas Publish
  • Best Bookie
  • The Wonderful Volume
  • The Forthcoming
  • Beautiful Bookkeeping
  • Daybook Pro
  • Best Script

Unique publishing business name ideas

  • The Last
  • FascinatingBook
  • The Quality
  • Sealed Volume
  • Bound Book Of Account
  • Trouble Publish
  • Bound Leger
  • SatiricalPrint
  • Bound Reserve Group
  • Selling Volume Co
  • Thick Book Of Account Trading Co
  • Forthcoming
  • Click Distribute
  • Uplift Publish
  • The Minute Reserve
  • Rare Script Pro
  • Daybook Spot
  • The Stripped
  • The Comic Record
  • Popular Volume Spot
  • The Century
  • Big Bookstore
  • Little Reserve Co
  • Blue
  • The Sealed Record
  • Flower Black And White Co
  • Classic Book Of Account Pro
  • Year Leger Collective
  • Seventh Leger Spot
  • The Flower
  • The Note Hold
  • Note Playscript
  • Rare Volume Collective
  • SelfPublish
  • The Interesting
  • The Interesting Account Book
  • The Larger
  • SmallPrint
  • The Charming Hold
  • Record Place
  • The Elsevier Distribute
  • Fourth Playscript
  • Minute Daybook Co
  • Seventh
  • HolyBook
  • Classic Record Group
  • Script Spot
  • Holy Account Book Collective
  • New Volume Place
  • Printed Volume
  • The Blue
  • Valuable Hold Collective
  • Known Record Co
  • The Latest Reserve
  • The Old
  • Pre Publication
  • Printers Spot
  • Reserve Collective
  • The Select
  • Release Place
  • Bound Brochure
  • Big Booklet
  • Print Pro
  • RareBook
  • The Excellent
  • New Book Of Account
  • Select Write
  • First Hold Trading Co
  • The Hand Account Book
  • The Year
  • Readable
  • Confidential
  • The Open
  • Best Daybook Collective
  • Republic Publish
  • Comprehensive Script Pro
  • The Note
  • Blue Book Of Account
  • Ruckus Publish
  • The Beautiful Ledger
  • The Hand Record
  • Known Ledger
  • Fifth Hold Spot
  • The Favorite Ledger
  • The First
  • Open Book Of Account Spot
  • The Old Impress
  • Seventh Ledger Place
  • Stripped Hold Co
  • Readable Hold Place
  • The Valuable
  • Script Co
  • Commonplace Leger Co
  • Last
  • New Ledger Collective
  • Remarkable Book Of Account Collective
  • The Close Print Making
  • 1 2 3 Issue
  • The Remarkable
  • Account Book Group
  • The Click
  • Silver Printer Spot
  • Sealed Account Book
  • The Hand
  • The Comic Account Book
  • Third Script
  • Click Issue Spot
  • Confidential Printers
  • Off Printer
  • Beautiful Account Book Trading Co
  • Eighth Volume Place
  • Last Leger
  • ScrapBook
  • Admirable Hold Spot
  • Leger Co
  • Excellent Reserve Place
  • Confidential Print Making
  • Print Group
  • PrePrint
  • WholeBook
  • Pre Paper
  • The Last Playscript
  • Eighth
  • WonderfulBook

Cute publishing business name ideas

  • FourthBook
  • Reserve Spot
  • Blue Printers Place
  • Last Leger Trading Co
  • The Useful
  • Ledger Co
  • Best Blueprint
  • Easy Disseminate
  • Classic Ledger
  • Blue Account Book Pro
  • The Last Reserve
  • Daybook Group
  • Delightful
  • Note Leger Pro
  • Bound Bookstore
  • The Third Reserve
  • The Closed
  • Day Daybook
  • Pre Printer
  • The Fifth Reserve
  • Seventh Book Of Account
  • Playscript Co
  • Photographic Print Pro
  • Closed Script
  • RemarkableBook
  • Hymn Playscript Place
  • Big Binder
  • The Best Volume
  • Third Book Of Account
  • SellingBook
  • Ledger Group
  • Fascinating Playscript Co
  • The Comprehensive Daybook
  • Holy Reserve Group
  • Close Photographic Print
  • Printed Leger Place
  • Bound Blueprint
  • Whole Reserve Collective
  • Year Playscript Trading Co
  • The 1 2 3 Release
  • The 1 2 3
  • The Useful Playscript
  • Beautiful Bookstore
  • The Second Leger
  • The Popular Daybook
  • Commonplace Hold Spot
  • The Present
  • New Hold Spot
  • This Account Book Group
  • Abolish Publish
  • Latest Reserve
  • Third Ledger Trading Co
  • New Ledger Trading Co
  • Little Leger Trading Co
  • The Stripped Hold
  • Volume Group
  • Stripped
  • Selling Record
  • Readable Hold
  • The Fifth Account Book
  • Impress Co
  • Dublin Publish
  • Note
  • Beautiful Hold Pro
  • The Scrap Playscript
  • The Pre
  • Sealed Record
  • The Earlier Reserve
  • Photographic Publish Co
  • Wonderful Script
  • The Year Account Book
  • ClickPublish
  • Scrap Daybook Group
  • Easy Print Group
  • The First Playscript
  • The Flower Publishing
  • Flower Printer Collective
  • Influential Account Book
  • Little Ledger Spot
  • Sacred Script Spot
  • The Standard
  • The Influential
  • The First Script
  • BeautifulPrint
  • Relish Publish
  • Woodblock Publishing
  • Scrap Daybook Collective
  • Useful Ledger Pro
  • ClassicBook
  • LastBook
  • QualityPrint
  • Useful
  • Known Leger Spot
  • Greece
  • Sealed
  • Open Ledger Spot
  • Commonplace
  • Note Script Pro
  • Scrap Book Of Account Trading Co
  • The Popular
  • The Sealed Volume
  • Easy
  • The Ready
  • The Text Account Book
  • The Forthcoming Playscript
  • Blue Bibliographic
  • Script Trading Co
  • Fourth Volume
  • Click
  • LargePrint
  • Composite Printers Collective
  • Blue Bookkeeping
  • Remarkable Leger
  • Thick Book Of Account Co
  • Larger Printers
  • Sixth Daybook Trading Co
  • Bound Bookshop
  • Beautiful Playscript Spot
  • Leger Trading Co
  • Scrap Leger
  • Easy Write
  • The Valuable Volume
  • Recent Account Book Place
  • The Comic Reserve

Clever publishing business name ideas

  • Select Bring Out Trading Co
  • The Fourth
  • Old Publishing Collective
  • The Selling Reserve
  • The Sealed
  • The Self Bring Out
  • Bring Out Trading Co
  • FinishedPrint
  • The Click Write
  • SacredBook
  • The Text Daybook
  • The Fascinating
  • Hand
  • LatentPrint
  • Photographic Photography
  • Valuable Leger Pro
  • The Stripped Account Book
  • Book Of Account Trading Co
  • Record Collective
  • Photographic Print Collective
  • Out Print Making
  • Text Script Collective
  • Present Script Collective
  • Beautiful Daybook Pro
  • Day Reserve
  • Volume Place
  • SealedBook
  • Fourth Account Book
  • The Readable Playscript
  • The Thick Account Book
  • The Hymn
  • Ledger Spot
  • Hardcopy Spot
  • Fascinating Account Book Co
  • Latest Book Of Account Pro
  • Best Leger
  • Delightful Book Of Account Spot
  • The Sixth
  • Record Co
  • Third Ledger Collective
  • The Excellent Hold
  • Bound Bookkeeping
  • Present Account Book Collective
  • Book Of Account Place
  • Big Book Of Account
  • Influential Reserve
  • Open Script Group
  • OldPrint
  • Thick
  • Present Volume
  • Blue Reserve Spot
  • Third
  • Earlier Reserve Co
  • Hold Pro
  • The Comprehensive
  • The Day
  • The Useful Daybook
  • Account Book Co
  • Influential Book Of Account
  • New Playscript Group
  • Issue Co
  • The Inch
  • The Thick Record
  • Earlier Record Co
  • The Sacred
  • The Tiny
  • Hold Co
  • Fascinating Reserve Place
  • Forthcoming Ledger Spot
  • The Text
  • Bound Binder
  • RarePrint
  • Positive Publishing
  • Beautiful Booklet
  • Demolish Publish
  • Publicize Co
  • Rare Account Book
  • Write Trading Co
  • Admirable Leger Place
  • HandBook
  • Thick Daybook
  • Script Pro
  • PageBook
  • Hymn
  • The Page Script
  • The Positive
  • Charming Script Collective
  • The Classic Account Book
  • Floral
  • Reserve Pro
  • SelectPublish
  • Playscript Place
  • Enlarged
  • The Minute Ledger
  • Last Daybook
  • SixthBook
  • The Ordinary
  • FirstBook
  • Pre Photography
  • Leger Pro
  • Rare Playscript Spot
  • Print Collective
  • Fourth Hold Pro
  • Page
  • The This
  • The Popular Playscript
  • Delightful Playscript Place
  • Beautiful Blueprint
  • Volume Co
  • Stripped Hold
  • Delightful Record Spot
  • The Thick Playscript
  • Little Ledger Co
  • The Woodblock
  • The Day Daybook
  • LittleBook
  • Daybook Collective
  • PrintedBook
  • The Known Script
  • The Charming Volume
  • LatestBook
  • Volume Pro
  • Ledger Pro
  • The Charming Account Book

Best publishing business name ideas

  • First
  • The Original
  • Disseminate Spot
  • The Framed Written
  • Earlier Ledger
  • Reserve Trading Co
  • Comic Playscript Collective
  • Day Volume
  • The Interesting Book Of Account
  • Disseminate Collective
  • Account Book Collective
  • Sixth Daybook Group
  • Recent Reserve Co
  • Favorite Book Of Account Place
  • CommonplaceBook
  • The Present Book Of Account
  • Best Booklet
  • HymnBook
  • Valuable
  • Blue Binder
  • Earlier Playscript Group
  • The Fascinating Leger
  • KnownBook
  • Commonplace Playscript
  • FootPrint
  • The Comprehensive Account Book
  • Page Hold Pro
  • This Reserve
  • 1 2 3 Bring Out Place
  • Select Bring Out
  • Latest Volume
  • RecentBook
  • The Last Leger
  • The Best Book Of Account
  • The Recent Hold
  • UsefulBook
  • Leger Group
  • Volume Trading Co
  • BoundBook
  • Page Account Book
  • Sixth Hold
  • Holy Script Place
  • Sacred Playscript
  • Delightful Record
  • The Leopard Reprint
  • Beautiful
  • Recent Hold Place
  • Last Account Book Place
  • Minute Volume
  • StrippedBook
  • Big Book Of Account Co
  • Interesting Playscript Group
  • The Colour
  • Leger Collective
  • Big Bibliographic
  • The Page
  • Easy Bring Out Group
  • EnlargedPrint
  • Scrap
  • Recent
  • Elsevier Issue Collective
  • Thick Record Spot
  • Blue Daybook
  • Sacred Volume
  • Year Book Of Account Spot
  • Publicize Spot
  • Account Book Spot
  • Holy Leger Co
  • Charming Playscript Spot
  • Hymn Reserve
  • Selling Ledger Place
  • Sealed Playscript
  • BlueBook
  • Wonderful Hold Collective
  • The Entire Reserve
  • The Fifth
  • Influential Reserve Place
  • Admirable Record Co
  • The Comprehensive Playscript
  • Reserve Place
  • Year Volume Trading Co
  • Written Place
  • YearBook
  • Fascinating
  • Hold Group
  • Script Place
  • Finger
  • Recent Script
  • Positive Photography
  • Rare Ledger Pro
  • 1 2 3 Submit
  • NoteBook
  • Greece Print Trading Co
  • ReadyPrint
  • Environmental Hardcopy Trading Co
  • FifthBook
  • ExcellentBook
  • The Note Volume
  • Comprehensive Playscript Place
  • The Self
  • Closed Record Spot
  • Blue Volume Pro
  • The Day Leger
  • The Readable Book Of Account
  • Photographic Publications
  • NewBook
  • Hold Place
  • The Blue Playscript
  • Year
  • Open Reserve Trading Co
  • ThirdBook
  • Earlier Script
  • InterestingBook
  • Select Issue Spot
  • The Year Daybook
  • The Remarkable Reserve
  • Best Bookstore
  • Known
  • Polish Publish
  • Playscript Spot
  • Beautiful Leger Spot
  • ThisBook
  • 1 2 3
  • ValuableBook

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Publishing Business:

Simple is always better

This means a few different things. Your publishing business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your publishing business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls