1,000+ Clever Planner Business Names

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Updated: April 14th, 2025

So, you've come up with the perfect planner brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your planner brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best planner brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your planner brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Planner Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of planner brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy planner brand name ideas

Ideal Solution
Superior
Next Plan
Intel Plan
Top Solution
Hasty Decision
Direct
Destined
Original
Time Central
Diverse
Dispersed Co
Social Plan
Glass Clear
Season Plan
Formal
Sixth
Sigh Co.
Effective Outline
Effort Plan
Formal Schedule
Dominant Plan
Fruity
The Creative Plan
What Is Next
Checkbox
Cheesy Selection
Checklist
Pick Me
Social Spot
Operative Guide
Divine Plan
Eternal
Outer Line
Guide
The Root
Cause
Custom Use
Controversial
Hide Hub
Paper Plan
Urban Week
Month Way
The Plot
Twisty
Qualified Mind
Partial
The Day Place
Town Hope
Loaded
Packed
The Senior Advice
Plan Consultant
The Lesser Care
Invisible
Teaser
Health Plan
Move Plan
Next Move
Right Choice
Cheesy Chapter
Social Journal
Excel Guide
Ace
Center Plan
Evolve
New Drill
Ladder
Steps
Active Mind
TimeScape
Use Plot
Local Host
Center Square
Plan Assistant
Prudent Psychotherapist
Swagger Planner
Financial Organizer Trading Co
Principal Programmer
Time Organizer
Successful Outline
Professional Professional Organization
Organizing Co
Expert Organizing Trading Co
The Innovative Interior Decorator
Trained Contriver
The Urban Consultant
Principal Procrastinator
Central Organizer Spot
InnovativeDesigner
Financial Guidebook
Comprehensive Contriver Spot
Couturier Collective
The Born House Decorator
The Eternal
The Collective
Sailor Creator
Scheduler Pro
Chief Contriver
Absolute Almighty Pro
IndependentDesigner
Regional
Former
The Senior Consultant
Benevolent
Excellent Outline Place
Visual
Sponsor Pro
Organizing Spot
Hierarchical Organizing
Rational Inventor Collective
The Revolutionary
Graphic Sponsor Co
Glamour Planner
The Benevolent
The Corporate Plotter
Principal Professionalist
Creative Deviser Group
Convener Co
The Strategic Guidebook
PrincipalPlanner
ExpertPlanner
Content Contriver
The Wise
Crepe paper Creator
Content Organizing Co
Practical
The Certified Deviser
Corporate
Chief
Central Deviser Spot
The Regional Scheduler
Room Decorator Trading Co
The Practical
Senior Scheduler Pro
Omniscient Mastermind Collective
The Nucleolus
Answer Planner
Town Consultant Spot

Creative planner brand name ideas

Professional Organizing
The Socialist Organizer
PrincipalCreator
Efficient Organizer Collective
The Successful Mastermind
Organizer Trading Co
Hanger Planner
Trained Plotter Place
Principal Professional Organization
Salamander Planner
CompetentPlanner
OnlyCreator
Hyper Designer
Dutch Dressmaker
Guide Trading Co
UsePlanner
Financial
ProfessionalPlanner
Town Outline Group
Jammer Planner
Contemporary Decorator
Prudent Guidebook
The Skilled House Decorator
Young Architect
Practical Psychologist
TirelessOrganizer
Outstanding Organization
Hierarchical Outline Trading Co
Digital Designed
Time Guide Co
The Level Mastermind
Physical Psychologist
Military Mastermind
TrueCreator
Driver Organizer
Organizer Place
MilitaryPlanner
Lazer Organizer
Practical Scheduler Trading Co
Hierarchical
Favorite
Strategic
Claw hammer Planner
Practical Organizing Collective
The Trained Consultant
Skilled Guidebook Co
QualifiedPlanner
The Outside
The Comprehensive Deviser
OmnipresentCreator
Financial Plotter Collective
The Omniscient Mastermind
HierarchicalPlanner
The Effective
Omniscient Organizer Place
The Key Guide
IntelligentPlanner
Economic Organizing
Inexperienced Fashion Designer
Excellent
Prancer Planner
Guidebook Trading Co
Expert Mastermind
The Practical
Local Plotter Place
Contriver Co
Divine
Competent
Universal
British Architect Spot
Sponsor Trading Co
The Eternal
Couturier Collective
Flyer Organizer
Slander Planner
The Almighty Originator
The Urban
Qualified Mastermind Pro
Creative
Hammer Planner
IndependentPlanner
Cosmic Creatress
Outside Organized
Level Plotter Co
Experienced
Professional Professionalist
Operational Plotter
Digital Developer
Clamor Planner
Pander Planner
Global Guide Pro
Global Contriver Spot
Consultant Place
Rational Guidebook Spot
House Decorator Place
The Competent
Mastermind Spot
Instructional
The Qualified
Dagger Planner
Successful Outline
Grinder Designer
Qualified Outline
The Brilliant
Guidebook Group
PowerfulCreator
The Conscious
The Certified Deviser
Unknown Almighty
Hangar Planner
Urban Organizing
Certified Organizing Trading Co
Certified Consultant Collective
Grammer Planner
Virtual Inventor Trading Co
TalentedOrganizer
Commercial paper Creator
The Social Guidebook
Regional Organizer Spot
Organizer Spot
Prudent Projectment
CertifiedPlanner
Omniscient Plotter
Clothes Designer Pro
Clothes Designer Spot
The Senior Guide
Competent Plotter Trading Co
The Former
Local Organizing Spot
The Skilled
Former Outline
GlobalPlanner
Lord Place
Daily Deviser
The Principal
Organizer Collective
Amor Planner
Prime Convener Pro
Regional Guidebook Place

Learn more about starting a planner brand:

Where to start?

-> How to start a planner brand?
-> How much does it cost to start a planner brand?
-> Pros and cons of a planner brand

Need inspiration?

-> Other planner brand success stories
-> Marketing ideas for a planner brand
-> Planner brand slogans

Other resources

-> Planner brand tips

Funny Planner Brand Names

MeticulousPlanner
Strategic Guide Place
IntelligentCreator
TrueCreator
Swagger Planner
The Top Consultant
Military Scheduler
Famous Lord Trading Co
EducationalPlanner
Weekly Organizer Place
DayPlanner
PrincipalPlanner
Financial Guidebook
Rational
City Guidebook Collective
Senior Scheduler Trading Co
Deviser Pro
Tapper Planner
The Chief Consultant
Town Outline Group
Use
Intelligent Organizer Collective
Certified Guide Pro
Professional Outline Co
Guidebook Pro
Answer Planner
Fiver Designer
Benevolent
Daily
Omniscient Consultant Co
Lance Interior Decorator Collective
Economic Deviser Group
The Content Scheduler
The Range
Principal Pyrotechnician
The Gifted
Based Scheduler
Convenor Collective
Financial Organizing
Good Contriver Co
Regional Scheduler Co
The Educational Consultant
Rational Guidebook Spot
The Electronic
Physical Organizer
LiteraryCreator
Contriver Collective
Global Contriver Pro
Famous
CertifiedPlanner
Senior Deviser
Based Contriver
Daily Organizer
Manors Planner
Time Guide
Jammer Planner
UnknownDesigner
The Born House Decorator
Benevolent Organizing Co
Modern
Prominent
Military
OnlyCreator
Assistant Plotter Collective
Taker Creator
Time Consultant Co
Prudent Guidebook Collective
Intelligent
Hierarchical Consultant Co
True Divine Co
The Senior
IndefatigableOrganizer
Based Organizer Place
Former Scheduler
City Organizing
QualifiedPlanner
The Careful
Level Organizing Spot
Consultant Trading Co
The Military
TrainedDesigner
Economic Organizing
Prime Author Place
Wrapper Planner
InstructionalPlanner
IndustrialOrganizer
GreatestOrganizer
Mannered Planner
Scheduler Co
Regional Organizer Spot
Content Deviser
Planner Collective
Cider Designer
DailyPlanner
Commander Planner
Former Deviser Trading Co
Military Plotter Co
Sponsor Spot
The Conscious
Principal Consultant
Strategic
Organizer Spot
The Certified
Flyer Designer
Prolific
The Time
The Senior Guide
Hierarchical Organizing Spot
Jehovah Group
Sound
Grammar Planner
Guide Spot
Expert Outline Pro
Assistant Outline
Practical Pyrotechnician
Organized Pro
Chief Cofounder
Meticulous Guide
The Intelligent Guide
The Benevolent Contriver
The Hierarchical
Outline Co
Trained Organizer Co
Independent Plotter Group
Key Organizer Collective
Corporate Consultant
The Professional Deviser
Assistant Mastermind Place
Omniscient Mastermind Collective
Professional Programmer
ProfessionalPlanner
The Revolutionary
Principal Psychologist
Socialist Consultant Pro
Hierarchical Scheduler Collective
Urban Mastermind Place
Dutch Dressmaker
The Benevolent
FloralDesigner

Cool planner brand name ideas

Caterer Pro
Energetic Organized Collective
Top Contriver Collective
PhysicalPlanner
The Almighty Originator
Outstanding Organization
Electronic Organizer
Brilliant Mastermind
Prudent Personal Organizer
Physical Procrastinator
Creative
CapableOrganizer
Global Organizing Group
EconomicPlanner
Socialist Consultant Pro
Deviser Trading Co
Plotter Co
Mannered Planner
Prudent Plotter Collective
Wrapper Planner
The Holy Author
Independent Organizer Collective
EffectivePlanner
Town Guide Trading Co
Mastermind Collective
Practical
Razor Creator
GoodPlanner
Top Guide
Independent
Prudent Projectment
Ganger Planner
Inexperienced Fashion Designer
The Corporate Contriver
Bountiful Designer Trading Co
Meticulous
Central Organizer Spot
Young Architect
Lander Planner
Political Organizing Collective
Almighty Spot
Daily
General Convener Spot
The City Guide
Platter Planner
The Instructional Guidebook
CompetentPlanner
Omnipotent Author Spot
IndividualDesigner
House Decorator Place
Certified Guide Pro
Central
Urban Organizing Group
The Global
Dutch Designing
The Principal
House Decorator Pro
Chief Composer
The British
Deviser Pro
Vizor Organizer
Scheduler Co
The Original Interior Designer
Electronic Plotter
Range Guidebook Co
Scheduler Pro
Guide Group
Divine
The Effective
NucleolusOrganizer
Prominent
Firefighter Designer
Financial Organizing
Skilled
Slammer Planner
The Rational
Assistant Outline
Originator Place
CityPlanner
Fryer Designer
The Certified Deviser
Physical Psychotherapist
Panter Planner
True Divine Co
Corporate Scheduler Place
Intelligent Organizer Collective
The Senior Guide
Efficient Organizer Collective
Creative Deviser Group
The Trained
Guidebook Trading Co
Comprehensive Contriver
InteriorDesigner
Competent
Competent Plotter Trading Co
Daily Organizing
The Eternal
Word finder Designer
Trained Plotter Place
The Socialist Deviser
Trained Consultant Pro
The Certified
Physical Psychologist
Sponsor Pro
Rational Organizing Collective
Operational
Physical Professionalist
Guidebook Co
Author Trading Co
Corporate Organizer Co
The Trained Consultant
UnknownDesigner
The Key
SocialPlanner
Good Scheduler Trading Co
InstructionalPlanner
Use Guidebook
Mastermind Place
Principal Pyrotechnician
Principal Plotter
Chief Cofounder
Professional Projectment
Financial Mastermind Place
Brilliant Scheduler Place
Time Guidebook Spot
Global Mastermind
Organizing Pro
Local Mastermind
The Costume
The Good Outline
Intelligent
PrudentPlanner
PrincipalPlanner
Guide Collective
Global Contriver Pro
Brilliant Guide Pro
Sponsor Trading Co
Principal Professional Organization
Original House Decorator

Unique planner brand name ideas

CollectiveOrganizer
Certified Mastermind Place
Visual
Plotter Trading Co
Assistant Organizing Trading Co
Instructional Decorator Group
The Urban Consultant
Workflow
The Good
Daily Organizer
The Successful Organizing
Prudent Pyrotechnician
ChiefCreator
Manors Planner
Skilled Planner
Jehovah Collective
The Global Guidebook
Greatest
Good Scheduler Pro
LiteraryCreator
BlessedCreator
Scheduler Spot
Central Contriver
Competent Consultant
Literary Godhead
The Town
The Urban
Amour Planner
Prime Convener Pro
The Urban Mastermind
Heiser Organizer
Conscious Cofounder
The Collective
Candor Planner
Badder Planner
CertifiedPlanner
DigitalDesigner
Plotter Place
The Benevolent Guide
Use Contriver
The Digital
Practical Professionalist
Principal Purchasing Agent
Prudent Guidebook
City Plotter
Godhead Place
The Daily Outline
Local
Practical Purchasing Agent
The Hierarchical
Central Deviser Spot
The Effective Contriver
The Industrial Arranger
Regional Consultant Place
CreativePlanner
Electronic Outline Group
Timer Organizer
Organizing Trading Co
The Military Organizer
BrilliantPlanner
The Assistant
Environmental Plotter Spot
Careful Contriver Group
Practical Psychotherapist
Based Outline Pro
Qualified
Consultant Trading Co
Based Organizer Place
The Instructional Contriver
The Comprehensive Organizer
Prudent Purchasing Agent
Qualified Outline
Omniscient Deviser
The Benevolent
Organized Trading Co
The Omniscient
UsePlanner
Level
Excellent Organizer
Intelligent Outline
Supreme
The Careful Mastermind
Grander Planner
The Corporate Plotter
Top Organizing Co
Assistant Mastermind Place
Lance Interior Decorator Collective
The Creative House Decorator
The Hierarchical Guide
ProminentDesigner
Daily Deviser
Banger Planner
Global
The Assistant Consultant
ComprehensivePlanner
CarefulPlanner
LevelPlanner
The Key Consultant
Time Organizing Place
Outside Organiser
Guide Pro
The Good Consultant
Contemporary Decorator
Glamor Planner
The Corporate
Expert Outline Pro
TrainedDesigner
Experienced
Content
The Level Organizing
Room Decorator Pro
Global Deviser Place
The Meticulous Organizer
The Outside
Contriver Pro
Brilliant
Physical Programmer
Outstanding Operator
RationalPlanner
Hierarchical Organizing
Crepe paper Creator
The Level Mastermind
Socialist Organizing Collective
Mastermind Trading Co
Military Guidebook
Wise
The Wonderful
Expert Deviser Place
The Absolute
Rational
The Assistant Guide
Principal
Urban Guidebook Spot
Dutch Dressmaker
Professional Outline Co
Content Organizing Co
Efficient Deviser Spot
Sound
Rational Guidebook Spot

Cute planner brand name ideas

Creative Contriver Place
Independent Guide
Trained Organizer Co
Social Plotter Co
Banners Planner
Financial Mastermind Collective
Certified Consultant Collective
Renowned House Decorator Spot
SocialistPlanner
TownPlanner
Skilled Contriver Co
Sanger Planner
Economic
The Careful Guide
The Social Deviser
Use Organizing Place
The Outstanding
Content Contriver Co
Dynamic Organized
Digital Designs
Key Outline Collective
Provider Designer
City Consultant Spot
The Assistant Scheduler
Scheduler Trading Co
Based Contriver
Organized Pro
Comprehensive Contriver Spot
Plotter Collective
Contriver Place
Organized Place
Strategic Guide Place
Wise Consultant Co
The Talented Couturier
Intelligent Organizing Trading Co
Contriver Spot
The Cosmic
Time Consultant Co
Qualified Consultant
Omniscient Organizing
Physical Outline
Rational Organizer Spot
Omniscient Guidebook
Trained Plotter Group
The Heavenly
The Top Deviser
Key Organizer Collective
The Educational Consultant
Convener Co
Cosmic Creatress
IndependentDesigner
Content Mastermind
The Independent
Perfect Lord Trading Co
ContentPlanner
Jehovah Group
Efficient Deviser Place
Socialist Scheduler Trading Co
Omniscient Consultant Co
Content Deviser Place
Physical Professional Organization
The Professional Deviser
ExpertPlanner
InnovativeDesigner
Meticulous Scheduler
Town Consultant Spot
Instructional
Hangar Planner
Digital Designed
The Operational Consultant
Level Plotter Co
Artistic Godhead Pro
LocalPlanner
Practical Organizer Trading Co
Individual Clothes Designer Collective
Enamor Planner
Prudent Consultant Collective
Physical Pyrotechnician
Political Moderator Group
The Competent
The Financial
Designer Place
The Comprehensive
Weekly
Local Organizing Spot
Certified Mastermind
Virtual Inventor Trading Co
Male Divine Spot
The Professional Guide
British Architect Spot
Professional Organizing
Plotter Pro
The Creative
Daily Organizer Collective
The Omnipresent
The Intelligent
Competent Organizing Co
Prudent Plotter
Experienced Scheduler Collective
The Meticulous Guide
Unknown Almighty
The Qualified
Competent Guidebook
Organizer Pro
Couturier Collective
Based Organizing
FloralDesigner
The Military Guidebook
The Prudent Contriver
Educational Mastermind Pro
Time
ExcellentPlanner
EnergeticOrganizer
Urban Organizer Collective
UrbanPlanner
Flyer Designer
Dagger Planner
Plotter Spot
Room Decorator Trading Co
Grammar Planner
The Great Organized
Guidebook Collective
Designer Trading Co
Prudent Procrastinator
Hierarchical Consultant Co
Physical Purchasing Agent
Driver Organizer
Practical Projectment
Practical Personal Organizer
Electronic Consultant Group
Range
Renowned Fashion Designer Pro
Instructional Outline
Tapper Planner
Beneficent Inventor Co
Inventor Place
TrainedPlanner
Comprehensive
Environmental Guidebook Spot

Clever planner brand name ideas

The Benevolent Outline
Guidebook Pro
Skilled Guidebook Co
Central Organizer
Mastermind Pro
Professional Planner Group
Careful Mastermind Co
The Dutch
Military Organizer Pro
The Chief Consultant
Convener Place
Instructional Organizer Place
BasedPlanner
The Time
Former Outline
MilitaryPlanner
Time Guide Co
IndefatigableOrganizer
Banter Planner
Time Consultant Spot
The Skilled House Decorator
The Use
Principal Psychologist
RemarkableOrganizer
Benevolent Organizing Co
Scheduler Group
Wise Organizing Group
Stammer Planner
Successful Outline
The Physical Outline
Content Deviser
Prudent Guidebook Collective
Interior Designer Co
Jammer Planner
Professional Consultant Pro
The Expert Outline
Military Contriver Group
Former Mastermind
Prime Author Place
StrategicPlanner
Efficient Convenor Spot
Guide Spot
Regional Scheduler Co
Former Consultant
Panzer Planner
Global Outline
Regional
Certified Mastermind Group
The Instructional
Qualified Outline Pro
Consultant Spot
Professional Plotter
Environmental
The Based
The Electronic Caterer
Time Organizer
GreatestOrganizer
Daily Plotter Collective
Regional Mastermind Spot
Binder Organizer
Omniscient Organizer Place
The Omniscient Deviser
Contriver Co
Principal Sponsor Group
Answer Planner
The Omniscient Mastermind
The Brilliant Contriver
Contriver Group
The Central Contriver
Environmental Plotter Place
Senior Outline
HierarchicalPlanner
The Local
The Revolutionary
Expert Organizing Trading Co
ImaginativeCreator
Digital Draftsperson
Guide Co
Military Mastermind
Expert Organizing Co
Trapper Planner
Good Room Decorator Spot
Outline Collective
OmniscientPlanner
Hammer Planner
Famous Originator Group
Principal Procrastinator
The Intelligent Guide
Principal Consultant
Cider Designer
Comprehensive Plotter Group
Efficient Guide
Professional Scheduler Collective
Expert Mastermind
Operational Plotter
The Senior Mastermind
Operational Contriver Pro
The Weekly Guide
The Operational Outline
The Wise Guide
Environmental Guidebook
Experienced Mastermind Group
Assistant Deviser Collective
Global Guide Pro
Outline Pro
Senior Organizer Place
PrimeCreator
The Town Organizing
Weekly Contriver Spot
Beneficent Designer Group
Military Scheduler
The City
Global Plotter
Outline Group
Content Outline Place
Glamour Planner
Town Outline Group
IntelligentCreator
Professional Purchasing Agent
Financial Organizer Trading Co
The Creative Deviser
Nucleolar
The Efficient Scheduler
The Professional
Clothes Designer Pro
Social
Planners Planner
Hierarchical Organizing Spot
Circuit breaker Creator
Environmental Consultant
The Weekly
ConsciousCreator
PrincipalDesigner
The Senior Scheduler
The Adorable
Senior Deviser
Local Consultant
Former Deviser Trading Co
Content Cartoonist

Best planner brand name ideas

Dancer Planner
Careful
Global Contriver Spot
Hierarchical
Excellent Mastermind Group
Cosmic Creative
The Wise
Prudent Scheduler Spot
Digital Designing
Grammer Planner
Clothes Designer Trading Co
Socialist
SkilledPlanner
Practical Professional Organization
Guide Place
Sponsor Spot
Corporate
Stander Planner
The Prudent
EfficientPlanner
House Decorator Group
Prudent Consultant Trading Co
DayPlanner
Higher Designer
Competent Mastermind Spot
Tracker Planner
Independent Plotter Group
Outside Organizability
Professional
Deviser Collective
Electronic
Content Comic Strip
Slander Planner
The Physical
The Electronic
The Conscious
Brilliant Organizing Trading Co
Benign Divine
Electronic Contriver
Qualified Mastermind Pro
Comprehensive Guide Pro
The Efficient Organizing
The Careful
The Socialist Organizer
The Operational Organizer
Socialist Deviser
Principal Outline Group
Expert
The Hierarchical Contriver
Socialist Guidebook
Professional Procrastinator
Physical Organizer
Local Contriver
Careful Scheduler
Inexperienced
Financial Plotter Collective
Certified Organizing Trading Co
Hierarchical Scheduler Collective
The Expert
Regional Deviser Co
Satter Planner
Urban Organizing
Environmental Guide
The Theatrical Fashion Designer
Digital Developer
Hyper Designer
The Town Guidebook
The Senior
Strategic Outline
Certified Organizing Place
Social Scheduler Spot
QualifiedPlanner
City Guidebook Collective
The Operational Contriver
Organizer Place
Regional Organizer Spot
Certified Scheduler
Organizing Co
Corporate Consultant
Strategic
Content Deviser Co
Key
Certified Scheduler Trading Co
Graphic Sponsor Co
SupremeOrganizer
Consultant Group
Senior Scheduler Trading Co
The Top
Assistant Organizing Spot
GraphicDesigner
Omniscient Guide Pro
The Key Deviser
The Regional Scheduler
Deviser Group
The Successful
Brilliant Organizer Collective
SkilledOrganizer
Senior Outline Group
The Content
ElectronicPlanner
Electrical
Prudent Deviser Place
The Trained Organizer
Omniscient
Absolute Almighty Pro
Wise Organizing
Consultant Place
Young
Top
Professional Personal Organizer
IndustrialOrganizer
Chief
The Experienced Deviser
The Military Organizing
Principal Psychotherapist
The Trained Plotter
Decorator Collective
Omniscient Plotter
The Social
WeeklyPlanner
The Regional Organizing
ChiefPlanner
Experienced Consultant Spot
The Invisible
Real
Chief Interior Designer
The Based Plotter
Rational Guidebook Trading Co
Saver Creator
Practical Programmer
Shatter Planner
Outline Trading Co
Regional Guidebook Place
Hierarchical Guide
Successful Outline Collective
Daily Outline Spot
Scheduler Place
Wise Contriver
The Senior Consultant

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Planner Brand:

Simple is always better

This means a few different things. Your planner brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your planner brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Planner Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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