1,000+ Clever Planner Business Names

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Updated: January 19th, 2023

So, you've come up with the perfect planner brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your planner brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best planner brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your planner brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Planner Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of planner brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy planner brand name ideas

Ideal Solution
Superior
Next Plan
Intel Plan
Top Solution
Hasty Decision
Direct
Destined
Original
Time Central
Diverse
Dispersed Co
Social Plan
Glass Clear
Season Plan
Formal
Sixth
Sigh Co.
Effective Outline
Effort Plan
Formal Schedule
Dominant Plan
Fruity
The Creative Plan
What Is Next
Checkbox
Cheesy Selection
Checklist
Pick Me
Social Spot
Operative Guide
Divine Plan
Eternal
Outer Line
Guide
The Root
Cause
Custom Use
Controversial
Hide Hub
Paper Plan
Urban Week
Month Way
The Plot
Twisty
Qualified Mind
Partial
The Day Place
Town Hope
Loaded
Packed
The Senior Advice
Plan Consultant
The Lesser Care
Invisible
Teaser
Health Plan
Move Plan
Next Move
Right Choice
Cheesy Chapter
Social Journal
Excel Guide
Ace
Center Plan
Evolve
New Drill
Ladder
Steps
Active Mind
TimeScape
Use Plot
Local Host
Center Square
Plan Assistant
The Digital
The Careful Guide
The Instructional
Certified Scheduler
Beneficent Designer Group
Former Scheduler
Energetic Organized Collective
Divine
Assistant Plotter Collective
True Divine Co
Prudent Procrastinator
The Senior Scheduler
Excellent Organizer
Cosmic Comic Strip
Air hammer Planner
Consultant Trading Co
Digital Draftsperson
BrilliantPlanner
Deviser Co
Competent Plotter Trading Co
The Talented Couturier
Regional
Prime Author Place
Sponsor Trading Co
Competent Organizing Co
Interior Designer Co
The Meticulous Organizer
Hyper Designer
Professional Organizing
Absolute Almighty Pro
Prominent
Principal Pyrotechnician
Qualified Consultant
Contriver Collective
Daily Scheduler Spot
Principal Procrastinator
Corporate Organizer Co
DayPlanner
Creative Consultant Place
Socialist Scheduler Trading Co
Practical
Regional Organizer Spot
Effective Guidebook Place
Environmental Plotter Place
Omnipotent Author Spot
Effective
Former Mastermind
Conscious Cofounder
The Unseen
Famous
The Prudent Guide
Corporate Plotter Co
RegionalPlanner
Financial Organizing Group
Principal Personal Organizer
The Successful Organizing
The Good Outline
Deviser Collective
The Experienced Deviser
The Independent
The Economic Outline
Organizing Spot
Lance Interior Decorator Collective
Claw hammer Planner

Creative planner brand name ideas

Sanger Planner
The Omniscient
IndustrialOrganizer
Creative Consultant
Electrical
Qualified Guidebook Place
The Global Guidebook
Physical Procrastinator
The Social Guidebook
Outstanding Operator
Physical Organizer
Successful Plotter Spot
Raver Creator
Renowned Fashion Designer Pro
The Socialist
Swagger Planner
The Town
Ganger Planner
Guidebook Pro
IndependentDesigner
The Benevolent
Digital Designed
Candor Planner
Guide Collective
Pander Planner
The Senior
Social
The Corporate
RationalPlanner
ChiefCreator
The Certified
The Socialist Organizer
Educational Mastermind Pro
Successful Outline Collective
Godhead Spot
Efficient
The Financial
Planners Planner
Chief Organizer
Political Moderator Group
Chief Contriver
Level Organizing Spot
Dagger Planner
Town Consultant Spot
Professional Procrastinator
Guidebook Trading Co
Socialist Facilitator
Daily Deviser
ComprehensivePlanner
Greatest Caterer Group
Banger Planner
The Instructional
The Benevolent Guide
Military Contriver Group
Experienced Plotter Pro
The Benevolent Mastermind
Wise Organizing
Wise Consultant Co
Sound
Guide Co
AssistantPlanner
Time Consultant Spot
RemarkableOrganizer
CertifiedPlanner
Mastermind Group
Regional Guidebook Place
CompetentPlanner
The Corporate Contriver
Creative Contriver
Slander Planner
The Key Consultant
Prudent Purchasing Agent
Practical
Based Scheduler
Central Organizer Spot
Intelligent Outline
The Careful Mastermind
Prudent Guidebook Spot
Weekly Guidebook Trading Co
The City Guide
The Careful Organizer
Prime Author Place
Room Decorator Pro
Professional Organizing
Corporate Plotter Co
Inexperienced Fashion Designer
Former Consultant
OmniscientPlanner
Plotter Place
FormerPlanner
Expert Organizing Trading Co
Time Organizer
Slammer Planner
Divine
The Creative
Economic
Talented
Omniscient Deviser
Conscious Cofounder
Organized Trading Co
Professional Psychologist
Good
Certified Scheduler
Range Guidebook Co
Lazer Organizer
Effective Guide Group
Designer Trading Co
Practical Projectment
Hanger Planner
City Organizing
EducationalPlanner
Central
Based Outline Pro
Assistant Organizing Trading Co
The Global
Local Deviser
Modern Interior Decorator Co
The Financial Mastermind
Global Deviser Place
Omniscient Organizing
Theatrical
The Existent
Operational Contriver Pro
Conscious Creation
The Operational Organizer
Certified Guide Pro
Panzer Planner
The Omnipresent
Competent Consultant
Use Contriver
Town Outline Pro
The Efficient
The Senior Scheduler
Sponsor Trading Co
ProvincialOrganizer
Global Contriver Pro
The Prudent
Urban
The Range

Learn more about starting a planner brand:

Where to start?

-> How to start a planner brand?
-> How much does it cost to start a planner brand?
-> Pros and cons of a planner brand

Need inspiration?

-> Other planner brand success stories
-> Marketing ideas for a planner brand
-> Planner brand slogans

Other resources

-> Planner brand tips

Funny Planner Brand Names

Global Deviser Place
Top Scheduler
Workflow
Satter Planner
Outline Co
Electrical
The Social Guidebook
Trained Consultant Co
Urban Organizer Collective
Omniscient Contriver
IndependentPlanner
Time
Chief Creatress
Experienced
Economic Deviser Group
Decorator Collective
Outside Organized
Competent Mastermind Spot
The Omniscient
The Professional Deviser
Financial Plotter Collective
Omniscient Mastermind Collective
ElectronicPlanner
The Professional Guide
Stagger Planner
Experienced Consultant Spot
The Careful
Political Organizing Collective
SkilledPlanner
Guidebook Co
Universal
Outside Organizability
Global Guide Pro
ChiefCreator
Omniscient Guidebook
Contriver Group
Chief Contriver
Assistant
Ganger Planner
Principal
The Senior Mastermind
Trained Deviser Spot
Financial Mastermind Collective
Military Plotter Co
Day Scheduler Trading Co
Wax paper Creator
Canter Planner
Time Consultant Co
The Conscious
The Great Organized
Trapper Planner
Prudent Programmer
Hierarchical Scheduler Collective
Consultant Co
MilitaryPlanner
Individual Clothes Designer Collective
Lord Place
Principal Organizer Collective
The Efficient
The Urban Mastermind
Outline Collective
Brilliant Organizer Collective
Candor Planner
Local Mastermind
The Gifted
UrbanPlanner
The Corporate Contriver
Principal Personal Organizer
Consultant Group
Effective
Rational
Content Deviser Co
Glorious Divine Group
Operational Organizer
The Regional Organizing
Freezer Organizer
Military Contriver Group
City Consultant Spot
Sponsor Spot
Almighty Spot
Renowned House Decorator Spot
Mastermind Group
Central Organizer
Intelligent Outline
Hierarchical Guide
Weekly Organizer Co
Crammer Planner
Lander Planner
Regional Guidebook Place
Contemporary Decorator
Town Deviser
OmniscientCreator
Key
Expert Outline Pro
Professional Professional Organization
Omniscient Organizing
The Meticulous Guide
The Omniscient Organizer
Skilled
The Hierarchical Guide
Rational Organizer Spot
The Central Contriver
Hammer Planner
The Regional Scheduler
Consultant Place
Socialist Consultant Pro
Famous Originator Group
Global Organizing Place
Plotter Trading Co
Physical
The Holy Author
The Absolute
Assistant Organizing Trading Co
The Principal Organizing
Content Organizing Co
ExpertPlanner
Time Guide Co
The Socialist Organizer
Prudent Procrastinator
The Successful Mastermind
Influential Clothes Designer Trading Co
Prudent Professional Organization
Based Organizing
The Invisible
Efficient Guide
Time Consultant Spot
The Principal
Innovative Couturier Place
Based Contriver
EnergeticOrganizer
Socialist Organizing Collective
Professional
The Former
Rational Guidebook Spot
EffectivePlanner
Professional Pyrotechnician
The Almighty Originator
Saver Creator
EfficientPlanner

Cool planner brand name ideas

Prime Convener Pro
The Military Organizer
Time Guide
Top Guide
Omniscient Consultant Co
CarefulPlanner
The Certified
Corporate Scheduler Place
Financial Guidebook
Careful Mastermind Co
Economic Deviser Group
The Comprehensive Deviser
Circuit breaker Creator
Certified Guide Pro
Literary Godhead
Outline Collective
The Conscious
Trained Consultant Pro
Custom Made Place
Planner Collective
Contemporary Decorator
The Competent
The Key
TirelessOrganizer
The Military Guidebook
The Range
Efficient Guide
Principal Organizer Collective
The Industrial Arranger
Senior Organizer Place
The Military
Grammar Planner
The Economic Outline
Sanger Planner
Saver Creator
Social Scheduler Spot
Practical Pyrotechnician
Former Deviser Trading Co
Lazer Organizer
The Meticulous Guide
Guide Co
ConsciousCreator
DigitalDesigner
The Theatrical Fashion Designer
Clothes Designer Pro
Content Comic Strip
Famous Originator Group
Prudent Projectment
The Efficient Organizing
Comprehensive Contriver
House Decorator Group
Chief Organizer
Guidebook Trading Co
Financial Organizing
IndustrialOrganizer
Flyer Designer
Local
Senior Organizing
The Independent
Outside Organized
The Physical
PrincipalPlanner
LevelPlanner
The Chief
The Effective
Rapper Planner
The Intelligent
Convener Place
Careful Contriver Group
Wise Organizer Trading Co
Mastermind Pro
The Creative
Cosmic Creative
Almighty Trading Co
Guidebook Co
The Powerful
Outline Co
Decorator Collective
Regional Mastermind Spot
Creative Contriver
The Holy Author
Effective Guide Group
Contriver Trading Co
The Urban Consultant
Plotter Spot
Strategic
Wader Creator
Global Organizing Place
Urban Mastermind Place
The Daily
Deviser Spot
The Benevolent
Ganger Planner
Operational Plotter
The Hierarchical
The Weekly Mastermind
Physical Professional Organization
Organizing Spot
The Use
SuccessfulPlanner
The Omniscient Organizer
Conscious Cofounder
Professional Scheduler Co
Clothes Designer Spot
Gander Planner
Practical Professional Organization
The Top
Deviser Group
Prudent Personal Organizer
EnvironmentalPlanner
Qualified Consultant
Global Consultant Trading Co
The Effective Contriver
Rational
Real
Wax paper Creator
CreativePlanner
Creative Deviser Group
Local Contriver
Use Organizing Place
Sponsor Spot
The Prudent
Skillful Moderator Co
Fryer Designer
Expert Outline Pro
The Professional
Conscious Creation
Plotter Co
Instructional Decorator Group
Planter Planner
TrainedDesigner
English
Dutch Dressmaker
Salamander Planner
The Original Interior Designer
The Corporate Deviser
Qualified
Physical Pyrotechnician
Time Organizer

Unique planner brand name ideas

PracticalPlanner
The Assistant Scheduler
PowerfulCreator
Independent
Physical Purchasing Agent
Weekly Guidebook Trading Co
The Operational Organizer
Social
House Decorator Pro
Daily
Good Consultant Collective
Higher Designer
Corporate
Brilliant Organizer Collective
Word finder Designer
Scheduler Place
Wrapper Planner
The Wise Guide
Plotter Pro
Painter Creator
Assistant Deviser Collective
The Social Guidebook
The Influential Clothes Designer
Senior Contriver
Swagger Planner
Assistant Outline
SkilledOrganizer
Outstanding Outliner
Workflow
The Innovative Interior Decorator
Chief Contriver
The Instructional Guidebook
EffectivePlanner
Town Deviser
Lord Place
Guide Pro
ExpertPlanner
Mapper Planner
Economic
The Educational Consultant
The Creative House Decorator
Unknown Interior Designer Place
The Trained Consultant
Hierarchical Consultant Co
Efficient Organizer Collective
The Principal
The Trained Organizer
Brilliant Organizing Trading Co
Badder Planner
Planners Planner
Prudent Psychologist
Former
The Skilled
Commercial paper Creator
Physical Psychotherapist
Contriver Group
Mastermind Trading Co
Outstanding Organizational
Deviser Place
Organizing Trading Co
Prudent Pyrotechnician
Outstanding Operator
The Operational Guide
Professional Personal Organizer
Organizing Co
Principal Purchasing Agent
Global Guide Pro
The Physical Outline
Successful Mastermind Collective
IntelligentPlanner
The Practical
PrincipalDesigner
TranscendentCreator
Expert
Practical
ProminentDesigner
The Military Organizing
DayPlanner
Top Organizing Co
Content Deviser Place
Level Guide Co
Rational Guidebook Trading Co
Practical Programmer
Urban Organizing
Practical Psychologist
Scheduler Group
Urban
Digital Developer
MilitaryOrganizer
Clothes Designer Trading Co
The Born House Decorator
Wise
Town Consultant Spot
Contriver Co
Excellent Mastermind Group
Strategic Outline
Almighty Spot
Principal Programmer
LiteraryCreator
The Creative Deviser
Mannered Planner
The Greatest Designer
The Cosmic
Senior
Effective
Principal Sponsor Group
Central Organizer
Military Mastermind
Former Outline
Godhead Spot
The Assistant Guide
AssistantPlanner
Creative Consultant Place
Assistant Mastermind Place
IntelligentCreator
Prudent Guidebook Spot
The Daily Outline
CollectiveOrganizer
The Omniscient
Global Contriver Spot
Contriver Place
Day Scheduler
Organized Trading Co
City Organizing
Based Contriver
Military Plotter Co
ContentPlanner
ComprehensivePlanner
Pander Planner
The Time
Principal
SeniorPlanner
PrudentPlanner
The Regional Organizing
The Socialist Organizer
The Comprehensive Organizer
Professional Psychologist
The Talented Couturier
CapableOrganizer

Cute planner brand name ideas

The Intelligent Guide
Wise Organizing
Trained
Weekly Organizer Co
The Infinite Author
Weekly Contriver Spot
The Good Outline
Electronic Organizer
Practical Personal Organizer
The Corporate Contriver
Consultant Collective
The Global
Creative Consultant
Top Contriver Collective
Claw hammer Planner
Key
Physical Programmer
Central Deviser Spot
Intelligent Organizer Collective
The Careful Guide
Environmental Guide
Amour Planner
Omniscient Deviser
Prominent
Careful Scheduler
The Central Contriver
Successful Plotter Spot
Prudent Programmer
Careful Mastermind Place
Skilled
Meticulous Scheduler
IndependentPlanner
Physical Procrastinator
Organizing Place
The Corporate
Planner Place
Deviser Collective
Local Mastermind
Mastermind Co
Prolific
Professional Purchasing Agent
Regional Consultant Place
Financial Mastermind Collective
Guidebook Collective
The Invisible
Custom Made Group
Deviser Pro
Driver Organizer
Manners Planner
The Expert Outline
God Almighty Co
The City Guide
Room Decorator Pro
CityPlanner
Professional Programmer
IndependentDesigner
Digital Draftsperson
Practical Organizer Trading Co
Hanger Planner
Assistant Mastermind
Outstanding Organization
Panter Planner
Fiver Designer
Use Contriver
Manors Planner
EnergeticOrganizer
The Rational
Excellent
Platter Planner
OmniscientCreator
Shatter Planner
Professional
Trained Organizer Co
BlessedCreator
Prudent Guidebook Collective
Daily Deviser
FinancialPlanner
Daily Organizing
Glamor Planner
Literary Originator Collective
FormerPlanner
BasedPlanner
InteriorDesigner
The Environmental Scheduler
Trained Plotter Place
Intelligent Outline
Consultant Group
Principal Pyrotechnician
Grander Planner
Digital Draftsman
ProfessionalPlanner
Physical Personal Organizer
Assistant Plotter Collective
The Collective
Socialist Scheduler Trading Co
Based Organizer Place
Global Plotter
The City Plotter
The Omniscient Deviser
Consultant Co
Competent Mastermind Spot
Top Deviser
Meticulous Mastermind
Couturier Co
The Electronic Caterer
Banter Planner
Military Guidebook
Senior Scheduler Trading Co
Operational Organizer
The Experienced
The Benevolent Contriver
Certified Mastermind
PrimeCreator
Former Consultant
TownPlanner
Cantor Planner
Principal Professionalist
The City
Banners Planner
Practical Purchasing Agent
ChiefCreator
Town
Skilled Organized Co
Mastermind Group
City
Omnipresent Divine Collective
Strategic Guide Place
British Architect Spot
Hyper Designer
Unknown Almighty
Heiser Organizer
Freezer Organizer
Electronic
Jammer Planner
Electronic Consultant Group
GreatestOrganizer
Trained Contriver
Daily Scheduler Spot
Global Organizing Group

Clever planner brand name ideas

Good Room Decorator Spot
Competent Consultant
Outline Pro
Caterer Pro
Jehovah Group
Level Outline Collective
Sound
Promoter Co
Qualified Mastermind Pro
Expert Mastermind
Comprehensive Plotter Group
Financial
Provider Designer
Independent Organizer Collective
Certified Scheduler
Tapper Planner
Efficient
The Existent
OmnipresentCreator
Hierarchical Scheduler Collective
Principal Procrastinator
Former Mastermind
The Successful Room Decorator
Financial Organizer Trading Co
The Good
Military Organizer Pro
Professional Pyrotechnician
Guide Place
UnknownDesigner
Timer Organizer
ExcellentPlanner
Scammer Planner
Expert Organizing Trading Co
Expert Organizing Co
The Omnipresent
Theatrical
Competent
Independent Plotter Group
SocialPlanner
Dynamic Organized
Outline Group
The Content
WeeklyPlanner
Organizer Trading Co
Organizing Group
Greatest
Brilliant Scheduler Place
ExperiencedPlanner
Skilled Planner
Guide Collective
Absolute Almighty Pro
Virtual Inventor Trading Co
Prudent Consultant Collective
Prudent Deviser Place
The Careful Organizer
Physical Projectment
Practical Plotter
Visual
Sailor Creator
Based Scheduler
Prudent Guidebook
Benevolent Organizing Co
The Senior Scheduler
Use
RegionalPlanner
Global Contriver Pro
Wise Contriver
Chief Composer
The Hierarchical Guide
Scheduler Spot
Daily Organizer Collective
EconomicPlanner
The Based Plotter
Outline Place
Intelligent Organizing Trading Co
Economic Mastermind Pro
Top Scheduler
OperationalPlanner
The Socialist
Mastermind Spot
The Great Organized
The Trained Plotter
Content Contriver Co
The Almighty Originator
Bountiful Designer Trading Co
Water hammer Planner
The Absolute
The Level Mastermind
Physical Organizer
Socialist Deviser
Stagger Planner
Talented
Rational Organizer Spot
Cosmic Creatress
Qualified Guidebook Place
TrainedPlanner
Certified Scheduler Trading Co
The Excellent
Skilled Contriver Co
Electronic Outline Group
Organizer Pro
ChiefPlanner
The Weekly
Corporate Organizer Co
Cider Designer
EducationalPlanner
The Senior Mastermind
Expert Deviser Place
Razor Creator
Principal Plotter
Political Organizing Collective
Prudent Plotter
Outside Organizability
The Perfect
Environmental Plotter Spot
Independent Guide
SkilledPlanner
City Consultant Spot
Professional Scheduler Collective
Graphic Sponsor Co
The Level
Glorious Divine Group
Outline Trading Co
Slammer Planner
The Benign Almighty
Practical Organizing Collective
The Electronic
The Successful Mastermind
Canter Planner
The Successful
Consultant Trading Co
Corporate Plotter Co
Successful Outline
Stander Planner
Content Outline Place
Digital Designed
The Advanced
Omniscient
The Trained

Best planner brand name ideas

Meticulous Guide
Time Organizing Place
Instructional
The Professional Scheduler
ProvincialOrganizer
CorporatePlanner
Global Deviser Place
Key Contriver Group
Principal Psychologist
The Operational Contriver
The Financial
Corporate Consultant
Young
Time Consultant Spot
Time Guide Co
The Top Deviser
Crammer Planner
Competent Guidebook
Lance Interior Decorator Collective
Clamor Planner
Senior Organizing Pro
Experienced Organizing
Prudent Psychotherapist
Daily Organizer
Electrical
Innovative Couturier Place
Principal Consultant
Organized Place
Professional Professional Organization
Economic Organizing Place
Socialist Organizer
Principal Professional Organization
Prudent Scheduler Spot
Modern Interior Decorator Co
Day Scheduler Trading Co
Senior Scheduler Pro
Godhead Place
Original House Decorator
The Regional Scheduler
The Prudent Guide
City Guidebook Collective
Practical Deviser
OmniscientPlanner
Central Mastermind Spot
The Content Scheduler
Omniscient Contriver
ProlificDesigner
Urban Organizer Collective
The Local
Assistant Organizing Trading Co
Deviser Co
Organizing Collective
The Social Deviser
Level
Certified Organizing Trading Co
Individual Clothes Designer Collective
The Digital
The Outstanding
DailyPlanner
Flyer Organizer
Omnipotent Author Spot
Guide Spot
Nucleolar
Effective Guidebook Place
The Unseen
Operational Contriver Pro
The Benevolent Guide
The Chief Consultant
Good Scheduler Pro
The Instructional
Socialist Organizing Collective
Local Organizing Spot
Based
Organizer Place
House Decorator Place
Practical Professionalist
Wise Organizing Group
InnovativeDesigner
Certified Consultant Collective
IndividualDesigner
The Qualified Deviser
Actual Originator Trading Co
Professional Plotter
The Town Deviser
The Benevolent Mastermind
Principal Personal Organizer
The Gifted
Slander Planner
Creative Contriver Place
Candor Planner
The Senior Guide
Principal Outline Group
Hierarchical Outline Trading Co
Dutch Designing
Regional Deviser Co
Efficient Convenor Spot
Beneficent Designer Group
Town Guide Trading Co
Benevolent Organizer
RemarkableOrganizer
Plotter Trading Co
The Educational Guidebook
WisePlanner
Answer Planner
The Meticulous Organizer
Comprehensive Organizing Trading Co
Daily Outline Spot
Guidebook Pro
Guide Trading Co
SocialistPlanner
Firefighter Designer
Sovereign
Organizer Group
Corporate Deviser
Central Organizer Spot
Military Scheduler
Military
Organizer Spot
Physical Plotter
Day Organizing
The Professional Deviser
The Experienced Deviser
The Wonderful
Efficient Deviser Spot
Omniscient Organizer Place
The Assistant
Careful
Certified Mastermind Group
The Skilled House Decorator
The Former
The Chief Organizing
Interior Designer Co
Omniscient Plotter
Prudent Procrastinator
Favorite
LocalPlanner
BrilliantPlanner
Scheduler Trading Co
MilitaryPlanner

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Planner Brand:

Simple is always better

This means a few different things. Your planner brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your planner brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Planner Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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