350+ Creative Personal Training Business Names

Updated: January 19th, 2023

So, you've come up with the perfect mobile personal trainer idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your mobile personal trainer stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best mobile personal trainer ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your mobile personal trainer.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Mobile Personal Trainer Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of mobile personal trainer name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy mobile personal trainer name ideas

  • Shy Town Fitness
  • Aspire Private Fitness
  • Straight Blasts Gym
  • DMS Fit
  • The Training Spot
  • Empowering Punch
  • Comfy Fitness
  • Fitness 19
  • Legit Fit
  • Amped Up Fitness Studio
  • Slow Burn Personal Training Studios
  • Personal Training Fit Life TV
  • Victory Fitness Center
  • Active Lifestyles
  • Fitness Together
  • Catalyst Athletics
  • Peak Performance Personal Training
  • ReSet Personal Training Studio
  • Hour of Change Fitness
  • Inline Private Training
  • The Perfect Workout
  • Human Rebuild Fitness & Wellness
  • Dimes by the Dozen
  • Defined Personal Training
  • Performance Training Systems
  • Hard Bodies
  • Red Run Fitness
  • Changing Tide
  • Essential Fitness
  • Main Street Fitness
  • Rawmana Fitness
  • Zero Gravity
  • 9Round
  • Visualize Fitness
  • The Blackout Fitness
  • Next Level Fitness
  • House Call Trainers
  • The Superhuman Project
  • Focus Integrated Fitness
  • Coastline Counseling
  • Ferra Fitness
  • Timberline Fitness Studio
  • High Tide Fitness
  • Overload
  • Thrive on the Basics
  • Beyond Limits Training
  • Better Performance
  • Neighborhood Trainers
  • Impact Training
  • Diverge Personal Training Gym
  • Titan Fitness Studios
  • Golden Touch Fitness
  • Mission: FIT
  • Moore Fitness
  • Bodysmart Personal Training
  • Sculpt and Shred Fitness
  • Science Fitness
  • Fitness Zone Personal Training
  • Urban Strength Institute
  • TriFIT Wellness
  • Shore Fit
  • Amplified Fitness
  • Barefoot Tiger
  • Make Your Body
  • Top Notch Trainers
  • Paramount Fitness Training
  • Fit2fly
  • Community Fitness
  • Bootique Fitness
  • Total Results Training
  • Float Fitness
  • Redline Athletics
  • Got Muscle
  • Metro Fitness Central
  • Crossfit Sweetwater
  • Fitness 360
  • Train Strong Fit
  • Golden Physique
  • Gore’s Core Fitness
  • The Wave
  • Bodies Personal Training
  • Dakota Personal Training
  • Incinerate
  • Ironlungs
  • UpFit Training Academy
  • Strive Personal Fitness Training
  • Find Your Trainer
  • Gotham Gym
  • Performance Incorporated
  • Willspace
  • Absolute Health and Fitness
  • Scoop Pilates
  • Feel Good Fitness
  • Cross Town Fitness
  • InStep Pilates
  • On the Dance Floor Fitness
  • One on One Fitness
  • Phenomenal Fitness
  • Strike’ng Fitness
  • Hit Fitness Training
  • Snap Fitness
  • Hustle Fitness
  • Step it Up
  • HiFi Personal Fitness
  • Prestige Personal Fitness
  • Just You Fitness
  • Pure Motion Fitness Training Studio
  • Remain Fit

Creative mobile personal trainer name ideas

  • Through Christ Fit
  • Elite Training
  • health Pulse
  • Atomic Total Fitness
  • All Strength Training
  • Evolution Personal Training Studio
  • Fit Physiques
  • Strong & Lean
  • Refine Method Upper
  • Embody Fitness Center
  • Movement Revolution
  • ArmourFit
  • Studio Lifted
  • Taylor Made Training Center
  • Shaping Concepts
  • Strong Made Simple
  • Physiques Gym
  • Pongo Power
  • Fit Treat
  • The Training Loft
  • Fusion Performance Training
  • Bodyfit
  • The Energy Hub
  • North Point Fitness
  • Body by Nature
  • Fitness Edge
  • Mind-Nutrition-Body Health Coaching
  • Absolute Fitness
  • Core Fitness
  • The Lab
  • Wildly Better
  • The Fit Lab
  • High Altitude Personal Training
  • Efficient Coaching
  • Urban Active Fitness
  • Full Circle Fitness Coaching
  • Right Fit
  • Levelup Personal Training
  • Core
  • Wild Fitness
  • Perfect Personal Training
  • Most Motivated
  • Epic Interval Training
  • Seal Team Personal Training
  • Hustle
  • Catalyst Fit
  • Curl
  • Leo Results Fitness
  • Becker Gets Fit
  • To Be Fit!
  • Athlete Training and Health
  • Fit From the Core
  • Fitcure Personal Training and Wellness
  • Velocity Sports Performance
  • New Chicago Fitness
  • Better Shape
  • American Family Fitness
  • Envision Personalized Health
  • New Moon Fitness
  • Fit by the Sea
  • Body Coach
  • Body Curves
  • reForm Studios
  • Balanced Fitness and Health
  • Be Fit
  • Victory Training
  • Uplift Studio
  • Swat Fitness
  • Gymnacity
  • The Space Functional Training
  • Chisel Training
  • FLEX Training
  • Lula Fit
  • Pro-Fitness Training
  • Own Your Fitness
  • Go Fitness Center
  • Simply Real Fitness
  • Complete Body
  • Daily Apple Fitness
  • Great Personal Training
  • Competitive Edge Power & Fitness
  • Strive Village
  • Adaptive Bodywork
  • Fit180
  • Evolution Trainers
  • ZFit
  • Golf Body Rx
  • InterFit Health and Fitness Management Company
  • QT Fitness/QT Health
  • Crunch Fitness
  • Studio Fitness
  • Fearless Fitness
  • Fitworks
  • The Body You Want
  • Shape Up Studio
  • Six Pack Abs Class Room
  • Old Spartan Fitness
  • Body By Kate
  • Fit Body Boot Camp
  • Sitaras Fitness
  • CrossFit
  • Crossfit Brawn
  • East80 Crossfit
  • Curves
  • Shape Shifters
  • The Trainers Gym
  • Just Train
  • Urban Performance

Learn more about starting a mobile personal trainer:

Where to start?

-> How much does it cost to start a mobile personal trainer?
-> Pros and cons of a mobile personal trainer

Need inspiration?

-> Other mobile personal trainer success stories
-> Marketing ideas for a mobile personal trainer
-> Mobile personal trainer slogans
-> Mobile personal trainer Instagram bios
-> Mobile personal trainer Instagram captions

Other resources

-> Mobile personal trainer tips
-> Blog post ideas for a mobile personal trainer
-> Mobile personal trainer quotes

Funny Mobile Personal Trainer Names

  • The Overnight Cultivate
  • The Royal
  • Original
  • The Mixed
  • Abe Shape
  • The Through
  • Baggage Develop Spot
  • Spherical Structuring
  • The Globular
  • Strange Sort
  • Mixed Aim Co
  • BetterShape
  • Same
  • Normal Build Collective
  • Wrong Caravan Trading Co
  • The Actual
  • Bound Coach Pro
  • Through Tractive
  • Distant School Place
  • The Earliest
  • Oblong
  • Discipline Co
  • The Rectangular
  • Spherical Build Collective
  • Bod Co
  • Periodic Caravan Trading Co
  • The Royal Develop
  • Fast Aim
  • Late Aim Collective
  • Definite Bod Co
  • NextTrain
  • The Earlier Discipline
  • The Slow
  • First Gears Place
  • Moving
  • Terrible
  • Bod Pro
  • Figure Collective
  • Through
  • Perfect
  • The Next
  • LaterTrain
  • Mule Gears Place
  • Whip Group
  • Complex
  • The Extra Caravan
  • The Basic
  • The Early
  • UndergroundTrain
  • ProperShape
  • DimensionalShape
  • The Late
  • PeculiarShape
  • Cultivate Place
  • Extra
  • Fine Bod Collective
  • Distant Develop
  • ArmoredTrain
  • Physique Spot
  • Original Pattern
  • Aim Co
  • Similar Setup
  • Through Talking
  • The Proper
  • The Oval Build
  • OvalShape
  • IncomingTrain
  • Circus
  • SplendidTrain
  • True
  • Gears Spot
  • Presidential Aim Trading Co
  • Sectional Structure
  • Round
  • Wrong Discipline Place
  • Same Silhouette
  • Strange Setup
  • General
  • First Prepare Collective
  • Handler Collective
  • GlobularShape
  • The Mixed Caravan
  • Sealed
  • Physique Place
  • The Irregular Figure
  • The Original Bod
  • Through Trying
  • Curved
  • The Familiar
  • Exact
  • Ordinary
  • Continuous Caravan
  • The Entire
  • Spherical Style
  • Through Trigger
  • Early Cultivate
  • Mule Cultivate
  • OvernightTrain
  • Empty
  • The Long Cultivate
  • Proper Condition Group
  • Overnight
  • RegularShape
  • Particular
  • First Groom Collective
  • Anatomy Group
  • Distant
  • Immense Groom Collective

Cool mobile personal trainer name ideas

  • Gotta B Fit
  • Beach Body
  • Curvy Coastline
  • Burn Spots Personal Training
  • Xplicit Fitness
  • Mindful Body Fitness
  • Super Solid
  • Finding A Better You
  • One to One Fitness
  • Function First
  • Body Crafters
  • Health Harbor
  • Transcending Limitations
  • Misfit Gym
  • No Limit Fitness
  • Feel the Burn
  • Success Fitness Studio
  • Fitness Journey
  • B3 Personal Training
  • Planet Fitness
  • Sea Fit
  • Uptown Fitness
  • Spindle Fitness
  • The Body Firm
  • Body Edge
  • Fit Max Personal Training
  • 180 Personal Training
  • Encore Fitness
  • Model Trainers
  • No Limit Personal Training
  • Definitions Private Training
  • Underground Fitness Personal Training
  • Glide Training Co.
  • Fit Sets
  • Work Train Fitness
  • SportsLab
  • Prime Fitness Training
  • The P.E. Club
  • Turbo Personal Training
  • The Bar Method
  • Inner Strength Fitness Studio
  • Freedom of Fitness
  • Relentless Training Club
  • Lateral Fitness
  • Type A Training
  • Kinetics Personal Training
  • Workout Loft
  • Transform
  • Powerline Personal Training
  • Empower Personalized Fitness
  • Love Your Flex
  • Forget The Gym
  • Simplicity Training
  • Health Triad Personal Training
  • Accessible Fitness
  • Daily Grind Fitness
  • Axis Personal Trainers
  • Double O Athletics
  • 1614 Fitness & Aerobics
  • Hammer Fitness and Boxing
  • Absolution Crossfit
  • InForm Fitness
  • Fusion Fitness
  • Elegance In Fitness
  • Level One Training and Fitness
  • Extraordinary Training
  • Incremental Gains
  • Terrain Gym
  • Hot Mix Yoga
  • True to our Makings
  • Progressive Personal Training
  • On Your Mark Sports
  • Focus Personal Training
  • The Movement Studio
  • NJ Fitness Factory
  • My Personal Trainer
  • Fitness Works
  • Tennis Fitness
  • First Ascent Fitness
  • Nimble Monkey Fitness
  • Work Fitness Inc.
  • Wattage
  • My Fitness Chef
  • Nimble Fitness
  • The Healthy Tradie Project
  • Excellence Health and Fitness
  • Signature Fitness
  • Blacksmith Training
  • Hustle Hut
  • N Shape
  • Manhattan Muscle
  • Fit Results
  • Stronger Fitness
  • Independent Training Spot
  • Throwdown
  • Driven Fitness Bootcamp
  • Crossfit Njord
  • Evolve Fitness By Jen
  • Crunch
  • Mule Cultivate
  • Cultivate Collective
  • DistantTrain
  • The Electric School
  • The Characteristic Figure
  • The Next
  • The Express
  • Electric Caravan Co
  • Sectional Style

Unique mobile personal trainer name ideas

  • Coach Pro
  • Sectional Structuring
  • LateTrain
  • Through Gears Place
  • Similar Sort
  • Mold Co
  • Cultivate Co
  • ComplexShape
  • Master Group
  • The Entire
  • Flat Mold
  • Strange Physique Collective
  • Immense Groom Collective
  • Through Tren
  • Moving Develop Spot
  • Molecular
  • The Down
  • Long
  • Famous
  • The Basic
  • Educate Group
  • Oval
  • Distant School Place
  • StrangeShape
  • Continuous Caravan
  • Actual
  • The Same
  • Potbelly Pro
  • OvalShape
  • Form Collective
  • MiniatureTrain
  • First Cultivate
  • Round
  • Moving Discipline Trading Co
  • School Trading Co
  • Whole
  • Whole Educate
  • Perfect
  • RoundShape
  • Wrong
  • Spherical Silhouette
  • Dimensional
  • HumanShape
  • Physique Spot
  • Pumped Co
  • Bod Trading Co
  • The Bound School
  • Actual Contour Group
  • Characteristic
  • The Basic Build
  • Fastest Cultivate
  • The Round Pattern
  • Battering
  • RegularShape
  • The Practical Contour
  • Handler Co
  • Proper
  • RoundedShape
  • CrowdedTrain
  • HeavyTrain
  • Splendid
  • UsualTrain
  • BetterShape
  • Groom Place
  • The Overnight
  • OrdinaryTrain
  • Contour Collective
  • Presidential Prepare Collective
  • The Proper
  • Spherical Situation
  • Figure Collective
  • Abe Shape
  • Elevated
  • Regular
  • The Battering
  • The Mixed
  • TrueShape
  • Special Gears Trading Co
  • EarlierTrain
  • Whip Trading Co
  • Wrong Coach
  • Exact
  • Geometrical Pattern
  • The Globular
  • Tutor Trading Co
  • The Royal
  • Caravan Group
  • Imperial Aim Place
  • Same
  • Original Pattern
  • Physique Pro
  • Paper Group
  • Top Build
  • Oblong
  • Mold Group
  • Spherical Frame Collective
  • Imperial Prepare Co
  • Next Develop
  • Regimen Group
  • Miniature Prepare Pro
  • Earliest
  • TriangularShape
  • Overall Condition Co
  • ArmoredTrain
  • The Miniature
  • ElectricTrain
  • Freight Educate Trading Co
  • Sectional Structure

Cute mobile personal trainer name ideas

  • Educate Place
  • First Gears Place
  • Entire Groom Co
  • Square Steer
  • Curved
  • Wrong Caravan Trading Co
  • Gears Group
  • Broccoli rabe Shape
  • Pattern Place
  • Exhale Group
  • Original
  • The Moving
  • Worse Pattern Place
  • The Distant Develop
  • Top
  • Practical Bod Co
  • Mule Gears Place
  • SameShape
  • Sealed Develop Collective
  • The Suburban Gears
  • Potbelly Group
  • The Numerous
  • Visible Pattern Group
  • Sectional Pattern Group
  • Complex
  • Pumped Collective
  • Caravan Trading Co
  • Fast Educate
  • Handler Collective
  • The Early
  • The Long
  • The Eastbound Groom
  • Armored Develop Co
  • The Continuous
  • MolecularShape
  • The Earlier Discipline
  • Pyramidal Frame Collective
  • Physique Co
  • Regimen Trading Co
  • School Spot
  • Original Bod Place
  • The First
  • Similar
  • Human
  • Early Gears
  • Through Trigger
  • Sectional Sort
  • Armored Caravan Place
  • Anatomy Group
  • The Familiar
  • Strange
  • Sectional Soma
  • Elongated Mold Co
  • Splendid Prepare Pro
  • General
  • The Dark
  • Coach Co
  • Daily Caravan Place
  • The Slow
  • Similar Structure
  • The Electric
  • Physique Trading Co
  • Early Discipline
  • Actual Frame
  • UnusualShape
  • EndlessTrain
  • Ordinary Coach
  • Freight
  • Spherical Build Collective
  • Definite Bod Co
  • Fast Aim Co
  • Imperial Coach Place
  • Through Take Aim
  • Dimensional Form Co
  • Electric
  • Eastbound Discipline Pro
  • Strange Sort
  • The Oval
  • The Through
  • School Pro
  • Strange Setup
  • The Splendid
  • The Curved
  • Local
  • FinalShape
  • CharacteristicShape
  • DimensionalShape
  • Empty
  • Irregular
  • The Actual
  • Distant
  • ArmouredTrain
  • The Fastest
  • Form Co
  • SpeedTrain
  • The Optical Educate
  • Sectional Condition Spot
  • The Late
  • Optical Prepare Group
  • First
  • Better
  • Whole Caravan
  • Globular Physique Pro
  • Coach Trading Co
  • The Perfect
  • Geometric Pattern Group
  • Regimen Co
  • Mixed Aim Co

Clever mobile personal trainer name ideas

  • School Place
  • Circus
  • Overall
  • SuburbanTrain
  • Last Cultivate Group
  • Concrete Build Trading Co
  • ProperShape
  • Square Structure
  • Sectional Shifter
  • Coach Collective
  • Complex Condition Trading Co
  • The Arbitrary
  • The Mixed Caravan
  • The Precise Bod
  • The Overnight Groom
  • The Dimensional Condition
  • EarlyTrain
  • GeometricalShape
  • Distant Develop
  • SplendidTrain
  • Terrible Form
  • Wrong Discipline Place
  • Terrible Figure Place
  • True Build Collective
  • Physical
  • The Crescent
  • SpecialTrain
  • Groom Pro
  • Final
  • The Actual Contour
  • Through Track
  • BatteringTrain
  • Presidential Groom Pro
  • DistinctiveShape
  • Similar Bod Trading Co
  • Bound Groom Group
  • The Pyramidal Physique
  • Same Setup
  • The Similar
  • WorseShape
  • Develop Collective
  • Ideal Condition
  • Square Shifter
  • The Circus Gears
  • CorrectShape
  • Sealed
  • Physique Place
  • Next Discipline Trading Co
  • The Local
  • Discipline Group
  • Spherical
  • Concrete
  • Paper Collective
  • The Excellent Contour
  • NextTrain
  • Pyramidal Build
  • The Irregular Figure
  • Through Tractive
  • The Earliest
  • Top Figure Trading Co
  • The Complex
  • Whip Pro
  • Build Spot
  • The Like
  • Runaway School Spot
  • Educate Spot
  • Speed
  • Mule
  • The Spherical
  • The Incoming
  • ConcreteShape
  • Through Take
  • Imperial Aim Group
  • Crowded Prepare
  • Earlier Prepare Spot
  • Sectional Silhouette
  • SlowTrain
  • Elevated Caravan Spot
  • Underground
  • Oncoming Prepare
  • Educate Collective
  • Same Situation
  • Master Pro
  • The Bad
  • The Mixed Discipline
  • Last
  • Definite
  • The Speed Groom
  • The Immense Caravan
  • IrregularShape
  • Extra
  • Similar Physique
  • Optical Caravan
  • Peculiar
  • The Original Condition
  • The Original
  • Through Trying
  • Build Collective
  • The Cylindrical
  • The Same School
  • Endless
  • GlobularShape
  • Discipline Place
  • Condition Pro
  • The Royal Develop
  • The Oncoming School
  • The Presidential Caravan
  • The Extra Caravan

Best mobile personal trainer name ideas

  • The Human
  • ElongatedShape
  • Whip Co
  • Similar Setup
  • Square Style
  • Rectangular Build Trading Co
  • The Overall
  • The Famous Prepare
  • Unusual Figure Spot
  • Terrible
  • Frame Group
  • Bod Pro
  • IncomingTrain
  • First Groom Collective
  • Similar Structuring
  • Figure Group
  • Oval Mold Pro
  • The Elongated
  • Spherical Style
  • The True
  • Incoming Educate Place
  • MixedTrain
  • Strange Bod Spot
  • Overnight
  • Sectional Setup
  • ConicalShape
  • Sectional
  • Groom Co
  • The Distant
  • Flat Anatomy Spot
  • Paper Trading Co
  • Strange Silhouette
  • Aim Place
  • Gears Spot
  • The Sectional Frame
  • General Pattern Spot
  • Geometrical Anatomy Place
  • The Final
  • Presidential Aim Trading Co
  • The Strange Frame
  • Overnight Educate
  • Ordinary
  • The Mixed Groom
  • Through Talking
  • Distinctive Form Spot
  • Early Cultivate
  • The Square
  • Geometric Figure Pro
  • The Ordinary
  • Basic Pattern
  • The Definite
  • Long Caravan Co
  • Earliest Cultivate Co
  • The Terrible
  • Strange Shifter
  • Pyramidal Pattern Group
  • Fine Bod Collective
  • Perfect Frame Trading Co
  • Later Educate Group
  • The Long Cultivate
  • The Miniature Prepare
  • Frame Pro
  • Coach Place
  • Circular Pattern
  • Regular Aim
  • Groom Group
  • Prepare Trading Co
  • The Original Bod
  • Rounded
  • Typical Anatomy Pro
  • FineShape
  • RoughShape
  • Armoured School
  • PresidentialTrain
  • The Oval Build
  • Freight Prepare Group
  • Concrete Figure
  • Prepare Place
  • Through Tram
  • Gears Pro
  • The Rectangular
  • Worse
  • The Eastbound Discipline
  • The Freight
  • Bod Co
  • EllipticalShape
  • Spherical Structuring
  • Caravan Pro
  • Baggage Develop Spot
  • Pyramidal
  • The Physical
  • Aim Group
  • Concrete Build Spot
  • Through
  • LocalTrain
  • Through Teach
  • Similar Style
  • The Whole
  • The Periodic
  • Human Mold Trading Co
  • Prepare Spot
  • Daily
  • SameTrain
  • Sectional Steer
  • The Armoured Educate
  • Eastbound Prepare Collective
  • Same Structure
  • Moving

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Mobile Personal Trainer:

Simple is always better

This means a few different things. Your mobile personal trainer name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your mobile personal trainer:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.