1,000+ Best Packaging Business Name Ideas [2024]

Pat Walls

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Updated: January 19th, 2023

So, you've come up with the perfect packaging design business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your packaging design business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together 400+ packaging design business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your packaging design business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Packaging Design Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of packaging design business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy packaging design business name ideas

Packagingella
Packagingistic
Lights Packaging Store
Superior Packaging Store
Packagingop
Backbone Packaging
Packagingx
Qualified Packaging Store
Action Packaging Store
Alpha Packaging Store
Advisor Packaging Store
Packagingopedia
Platinum Packaging
Sharp Packaging Store
Packagingio
Assist Packaging Store
Total Packaging Store
Reflex Packaging Store
Agile Packaging Store
Packagingex
Haste Packaging Store
Versatile Packaging Store
Response Packaging Store
Blink Packaging Store
Thrive Packaging Store
Capital Packaging Store
Advocate Packaging Store
All-Out Packaging Store
Valor Packaging Store
TRUE Packaging Store
Pillow Packaging Store
Premier Packaging Store
Excel Packaging Store
Packagingster
Conquer Packaging Store
Backyard Packaging Store
Depend Packaging Store
Packagingly
Packagingaza
Packagingzen
Solve Packaging Store
Propel Packaging Store
Deluxe Packaging Store
A1 Packaging Store
Solutions Packaging Store
Vanity Packaging Store
Outright Packaging Store
Honest Packaging Store
Core Packaging Store
Boss Packaging Store
Elite Packaging Store
Packagingium
Primary Packaging Store
Supreme Packaging Store
Emporium Packaging Store
Packagingocity
Cool Packaging Store
Approach Packaging Store
Affinity Packaging Store
Fly Packaging Store
Dart Packaging Store
Launch Packaging Store
Rapid Packaging Store
Key Packaging Store
Round Packaging Store
Allied Packaging Store
Packagingbea
Wreaths Packaging Store
Wreath Packaging Store
Trust Packaging Store
Vision Packaging Store
Kristina Packaging Store
Cornerstone Packaging Store
Packagingfluent
Lamp Packaging Store
Packaginghut
Master Packaging Store
Packagingzilla
Grand Packaging Store
Extra
Final
Brackish Package
Packett Package
The Optimal
Full Vial
Sterile
StatisticalPackage
The Functional
Curious Collect
ScotchBottle
The Ink
Large Vial Trading Co
Extra Champagne Co
The Initial
Pin Pact
Enormous Accumulation Group
Wrappage Package
The Randomized
BasedDesign
Excite Design
CompactPackage
Small Ingathering
Figure Co
The Popular
Generous Pkg
SmallBottle
Fine Appeal
Appeal Co
The Magnificent Collector
Useful Collecting Co
Processing Packs
Inception Collection
Unique
Statistical
The Pin
Efficient Plan Pro
Complete Collected
InnovativeDesign
Comprehensive Collecting

Creative packaging design business name ideas

Decorative Decorator
Curious Collects
Hopple Bottle
The Tiny
Pkg Place
Depression Collection
SmellingBottle
Generic
SealedPackage
InterestingCollection
The Mechanical
Minimum Parcel Spot
Savage Package
ExtensiveCollection
Curious Collating
Simple
Aim Co
The Systematic
Wonderful Assembling Collective
Interactive Box Group
Detailed Development
Standard Proposal
Wonderful Solicitation
The Modern
Appeal Co
Complete Pkg
Clean
Small Parcel Pro
The Economic
Sabbath Package
The Alternative Contrive
Appeal Spot
Plan Place
The Whole
The Remarkable
Blue
The Clean
Big Bulb
Sealed Bundles Co
Integrated Deal
Small Ingathering
Pint Trading Co
Pint Vial Pro
Flask Group
Designs Design
Floral Contrive
The Expensive
Complete Compilation
Hour Appeal Pro
The Careful
Role model Bottle
Goggle Bottle
The Standard
Big Boat
Brandy Pro
Accumulation Trading Co
The Generic Parcel
Level Blueprint
Blue Brandy Snifter
Sterile Drink Place
RemarkableCollection
GreenBottle
BasedDesign
The Dry
The Mere Assemblage
Program Group
Broken Bottleneck
Comprehensive Collect
Urban Invention
Intricate Invention Pro
The Pin
Contention Collection
Fossil Bottle
Brown Beaker
Deception Collection
Enormous Collector
The Industrial
The Edited
Invention Group
ThirdBottle
Ordinary Brandy
Bundle Collective
The Compact
Interactive Box Spot
Oriented
The Randomized
Mysterious
The Final Project
Excite Design
Green Pint
Extraordinary Solicitation Co
Ingathering Pro
The Massive Collecting
Tannish Package
Gospel Bottle
Broken Brandy Snifter
Factorial Plan Spot
Brackish Package
Pattern Trading Co
BrokenBottle
FineCollection
Extra
Coherent
Solicitation Pro
The Basic Blueprint
Rational Invention
The Hour
Compilation Co
Substantial Solicitation Place
Pound Program
Occasional Vodka
Brandy Spot
Dusty
Comprehensive Collected
The Crystal
Efficient Appeal
Slacking Package
Champagne Co
LongitudinalDesign

Learn more about starting a packaging design business:

Where to start?

-> How much does it cost to start a packaging design business?
-> Pros and cons of a packaging design business

Need inspiration?

-> Other packaging design business success stories
-> Marketing ideas for a packaging design business

Other resources

-> Packaging design business tips

Funny Packaging Design Business Names

AvailablePackage
Sealed Bundles Co
ValuableCollection
Figure Co
Tiny
Tannish Package
Final Parcel Pro
Purpose Group
Crystal Canister
The Blue
The Average Plan
The Industrial
Huge Assemblage Group
The Second Flask
The Extra Vodka
Device Design
Final Pattern
The Largest Accumulation
Covered Quart
Glass Jar Pro
The Excellent
The Dark
The Grand
The Creative
Big Beer
The Immense
Sound
Goggle Bottle
Fiscal Kit
Systematic Collector Collective
Standard Contrive
Ink Brandy
The Systematic
Gospel Bottle
Pkg Trading Co
Longitudinal
Comprehensive Collecting
The Bulky Kit
Complete Compiling
Ounce Pint Co
GraphicDesign
The Statistical
Interactive Box Group
The Empty
The Mysterious Plan
Available
Pin Parcel
Extra
The Precious Kit
Clean
Commercial Box Trading Co
Motley Collector Trading Co
ImpressiveCollection
Sized Pint Spot
Contemporary Project Pro
Deal Pro
The Edited
Boondoggle Bottle
Detailed Innovation Spot
Condescension Collection
Colossal Bottle
Dusty Canister
Savage Package
Remarkable Solicitation Trading Co
The Plastic
Excellent Appeal Collective
The Unique
Excite Design
TheBottle
PersonalCollection
Snacking Package
The Capped Champagne
The Comprehensive
The The
The Largest
The Enormous Assemblage
Plan Place
Assemblage Pro
Fine
Sterile Jar Trading Co
The Unopened
Necked Quart
The Whole
The Entire
BasedDesign
BrokenBottle
The Round
Smelling
The Massive
Beer Bottleneck
The Green
Aggression Collection
Remarkable Compilation Collective
Excellent
SmellingBottle
Necked
Vodka Group
Pattern Spot
The Motley
Massive
The Conscious Contrive
The Sterile
Large Champagne Pro
WholeCollection
Mysterious Plan Group
Separate Parcel
Ingathering Place
Electronic Bundles
Comprehensive Compiling
The Ounce
Pattern Place
Leathern
Structural Aim Trading Co
Permanent
Uncorked
The Necked Champagne
Integrated
The Randomized
Pound Piece

Cool packaging design business name ideas

Big Beer
Broken Bottleneck
Assigned Design
The Statistical Pkg
The Hour
Directions Collection
Construction Collection
The Largest
Boondoggle Bottle
Whole Assembling Group
Savage Package
Champagne Spot
Warm
Big Beaker
Assembling Trading Co
The Minimum
ShapedBottle
Deception Collection
LargeBottle
Representative Appeal Spot
The Remarkable Collector
Boggle Bottle
The Hot
Lacking Package
The Unique Project
Kit Trading Co
CompactPackage
Decorative Decorative
Aggression Collection
Initial Plan Co
ModernDesign
The Varied Aggregation
The Electronic
Unique
The Magnificent
Revive Design
Aim Pro
ElaborateDesign
TwoBottle
Floral Conception Trading Co
Volume Collector
Appeal Co
Oppression Collection
The Unopened
Large Vial Trading Co
The Entire
PrivateCollection
Compilation Co
Detailed Designers
Glass Jar Pro
Detailed Designer
Covered Quart
The Heterogeneous Assembling
Wrappage Package
Occasional Drink
The Fresh
Inspire Design
Role model Bottle
The Undergraduate
Smaller
The Crystal
Poor Plan Spot
Mouthed
Accumulation Collective
Integrated Deal
Brandy Group
Splendid
Factorial Plan Spot
Comprehensive Collate
Beer Booze
LinePackage
Green
Randomized Conception
Extra
The Bulky Kit
Big Beer Mug
Aggregation Collective
Big Bulb
Popular Packet
Babbage Package
FlatBottle
Clean
Conscious
Comprehensive Compendium Co
The Private Aggregation
Sterile
Pound Pkg
Blueprint Spot
Deal Co
The Leathern
Contrive Design
DustyBottle
Dusty Drink Place
Mankind Design
Magnificent
Devise Design
Large Appeal Pro
Extraordinary
Small Bundles Spot
Motley
Open Champagne Group
Electronic Bundles
Decorative Drawings
Convenient
Volume
Flat Kit Pro
ProcessingPackage
Impressive Collecting Trading Co
Instructional
The Dry
Crystal Canister
Successful Purpose Co
Floral Contrive
The Excellent Compilation
Box Trading Co
Edited Compendium Collective
Detailed Innovation Spot
The Curious
Undergraduate Packet Spot

Unique packaging design business name ideas

BrownPackage
Leathern Jar
RichCollection
HalfBottle
Small
The Integrated
The Heterogeneous Ingathering
LogicalDesign
Dusty
Broken Bulb
Large Compendium Pro
Separate Parcel
ExtensiveCollection
Ordinary Brandy
The Detailed
LongitudinalDesign
Efficient Pattern
The Mere Assemblage
Appeal Spot
Mysterious
Pattern Trading Co
Efficient
The Geometric Invention
Bundles Trading Co
The Neat Plan
Collecting Spot
Designed Design
Auditory perception Collection
Pound Parcel
Texas Collection
SealedPackage
Useful Collecting Co
Quart Group
Vast Accumulation Pro
MouthedBottle
Popular Pkg
Broken Beaker
The Whole
Purpose Group
Solicitation Spot
Pin Parcel
Passage Package
Remarkable Compilation Collective
Pound Deal Co
OverallPackage
The Initial
Remind Design
Convention Collection
Battle Bottle
Broken Beer Mug
Goggles Bottle
Divide Design
The Famous Appeal
Loose
Popular Parcel
Original Figure Pro
The Mysterious Plan
FinalPackage
Processing Packs
Pint Vial Pro
The Substantial Collecting
Present
The Heterogeneous
Compendium Pro
Pin Packets
The Complete
IntelligentDesign
Mere Ingathering
Solicitation Co
Original Packet Place
The Immense
Beer Brandy
The Open Vial
Plan Trading Co
The Large Appeal
Rich Ingathering
AppropriatePackage
Round Vodka Group
The Tiny Vial
Assemblage Pro
Purpose Pro
The Massive Collecting
TheBottle
Integrated
The Pound
The Comprehensive Proposal
Full
Dimension Collection
Vanish Package
BrokenBottle
The Economic
The Conscious Contrive
The Little
Savoy cabbage Package
Creative Contrive Spot
Toggle Bottle
Autumn Bottle
The Final Conception
The Precious Kit
The Grand
Precious Packets
Green Vodka Pro
The Alternative
The Dark Vodka
ConventionalDesign
Mysterious Plan Group
Invention Group
ComprehensiveCollection
ScotchBottle
Unpacking Package
Apply Design
Decorative Diagram
Famous
Brandy Pro
Crystal
Wabble Bottle
UsefulCollection
Deny Design
Drink Spot

Cute packaging design business name ideas

InstructionalDesign
Filled Glass
Champagne Group
Sized Brandy Collective
Rare Solicitation Co
Canister Spot
WholePackage
Proposal Collective
The Remarkable
The Based
The The
Cattle Bottle
Typical Plan Spot
PresentCollection
Undergraduate Pkg Trading Co
The Broken Brandy
Geometric
Ingathering Pro
Debacle Bottle
Heterogeneous
Intention Collection
Simple
Aggregation Group
Unopened Glass Trading Co
HourCollection
Pound Plan
The Expensive
Tiny Vodka Co
The Visual
Varied
Whole Assembling
Big Boat
Large Champagne Pro
The Bulky Packet
NeckedBottle
The
Subtle Bottle
The Permanent
Pattern Co
Solicitation Pro
Packet Group
Brandy Trading Co
Brown Brandy Place
Loose Collecting Group
InnovativeDesign
Brandy Spot
The Entire Compendium
Uncorked Brandy Trading Co
InteriorDesign
Huge Vodka
The Contemporary
Unique Ingathering
Sized Pint Spot
Toddle Bottle
The Third
Immense Accumulation Place
Alternative Pattern
Jar Trading Co
Parcel Trading Co
Decorative Designers
Whole Proposal Co
The Scotch
Glass Trading Co
Plastic Pkg
WarmBottle
Generic
Gobble Bottle
The Overall
Plastic Plan
ColdBottle
Dark Vial
Conscious Blueprint
Undergraduate
Attacking Package
EfficientCollection
The Rare
The Capped Champagne
Popular Piece
The Clean
Enormous Collector
Standard Contrive
Empty Bundle
Little Packet
Optional
The Unique
Based
Detailed
Huge Assemblage Group
The Enormous
The Capped Drink
Big Booze
Small Flask Place
Legislative
Half Champagne Trading Co
Models Bottle
The Modern
Largest Assemblage Collective
Processing Packet
The Green
Rational Invention
Rational Aim Spot
The Processing
Aim Co
Creative
Ounce Pint Co
Advice Design
DetailedDesign
The Remarkable
The Huge
The Decorative
Complete Compendium
Sealed Bundles Co
Small Parcel Pro
The Second Flask
Kit Pro
Defined Design
Level Blueprint
The Classical Project
Uncorked

Clever packaging design business name ideas

Comprehensive Proposal Co
SmellingBottle
The Minimum Parcel
The Beer Canister
Chilled Glass Group
Third Champagne Place
Project Trading Co
Mention Collection
EntireBottle
Minimum Parcel Spot
HugeCollection
The Whole Quart
EconomicPackage
The Standard
Inside Design
Necked Glass Co
Full Vial
Decorative Develop
Motley Collector Trading Co
Mastermind Design
Glass
Champagne Co
Pattern Spot
InvertedBottle
IndustrialDesign
Pound Proposal
PreciousBottle
The Shaped
Permanent Accumulation Group
NeatPackage
Assemblage Trading Co
Wonderful Solicitation
The Dual Bundles
The Compact Proposal
The Extensive
The Neat Bundles
The Alternative Contrive
Logical Invention Trading Co
The Big
The Generic Parcel
Plan Collective
Financial Pkg
Processing Parcel
Hopple Bottle
Efficient Appeal
Floral Figure Co
The Ounce
The Extra Vodka
The Wonderful
Blue Champagne Pro
StandardDesign
BasicDesign
Beer Beaker
Contrive Collective
Logical
Standard Proposal
Final
Balanced
Pint Pint Group
Box Spot
The Sealed
Parcel Co
ClearBottle
Larger Packet
Systematic Collector Collective
The Extra Drink
Project Co
Modern
Interactive Box Group
Detailed Development
Inception Collection
The Private
The Necked Champagne
The Popular
Misconception Collection
Impressive Assembling Pro
Immense
BasedDesign
Waddle Bottle
Box Group
The Suitable Box
Fiscal Kit
Conceptual Contrive Place
The Systematic
Magnetic
The Floral Purpose
Small Ingathering
Brandy Co
Pint Trading Co
The Hot Drink
Shaped Drink Pro
FilledBottle
Detailed Decorative
Conception Trading Co
Device Design
Rational
Contemporary Project Pro
Parcel Group
Oriented
Processing
UnopenedBottle
Structural Aim Trading Co
Dawdle Bottle
Efficient Invention
SmallBottle
FormalDesign
Gallon Champagne Pro
Plastic Proposal
Complete Compiling
Complex Bundle
Glass Pro
Leathern
LooseCollection
Environmental
Initial
Precious Plan
Brackish Package
The Complete Proposal
Longitudinal

Best packaging design business name ideas

Interactive Bundle Pro
Rely Design
Complete Collecting
VastCollection
Detailed Figure Trading Co
Popular Packs
Chinese cabbage Package
Graphic Contrive Spot
The Valuable Appeal
SinglePackage
Beer Brandy Snifter
Pound Program
Longitudinal Innovation Collective
Innovation Trading Co
The Tall
Comprehensive Compiling
Complete Compilations
Glass Place
The Stoppered Jar
LiterBottle
The Personal
InstructionalPackage
The Splendid Compilation
Bobble Bottle
Large
Hour Appeal Pro
Separate Pkg
Occasional Vodka
Kit Collective
The Simple Plan
Decide Design
Complex
Efficient Plan Pro
The Brown
SplendidCollection
Full Canister Group
The Round
CompletePackage
CeramicPackage
Comprehensive Collects
Precious Glass Spot
The Dual
The Blue
Huge Quart
Clear
TinyBottle
The Standard Plan
Aggregation Place
Pound Packets
Plan Place
Half Flask Pro
Blue
Small Appeal Trading Co
LargestCollection
Urban
The Complex
Apostle Bottle
Original Deal Spot
The Extra Jar
The Innovative Plan
Half Flask Co
Extrasensory perception Collection
Program Group
Royal
Interactive Box Spot
Coherent
FineCollection
Portal Bottle
Vial Trading Co
Blue Brandy Snifter
Vodka Group
CappedBottle
The Longitudinal
The Level
Curious Collating
Depression Collection
The Randomized
Large Pint Collective
RemarkableCollection
Popular Pact
Ink Brandy
Fine Appeal
Final Parcel Pro
The Basic Blueprint
Redesigned Design
Donald Bottle
Substantial Ingathering
The Mechanical
Jacket Package
Obsession Collection
PlasticBottle
Hostel Bottle
The Motley
Alternative Plan Trading Co
Whole Assemblage
The Simple
Useful Collecting Pro
Canister Co
Plastic Packets
Sound
Decorative Designer
Pkg Place
Liter
Brown Boat
The Generic
Appeal Pro
Dusty Champagne
The Open Jar
Necked Quart
Huge
GraphicDesign
Project Spot
The Comprehensive
VolumeCollection
Figure Co
Pint Group
Popular Program Spot
Interception Collection
Classical

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Packaging Design Business:

Simple is always better

This means a few different things. Your packaging design business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your packaging design business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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