1,000+ Creative Outdoor Sports Store Names

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Updated: April 14th, 2025

So, you've come up with the perfect outdoor sports store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your outdoor sports store stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best outdoor sports store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your outdoor sports store.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Outdoor Sports Store Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of outdoor sports store name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy outdoor sports store name ideas

The Special Hardware
Professional Athletics Trading Co
StrenuousSports
Clear Outboard Co
Fierce Sports
Little Exterior Place
Little Field
The Dry
The Fancy
Open Group
Outside Pro
Trojan horse Sports
Hardware Co
Out Of Door Place
Industrial Garments Collective
InferiorGoods
Merchandise Place
Clear Patio Group
Time Nonresident Co
Boast Trading Co
Exterior Place
Agricultural Machinery
Tangible Items Pro
Patio Collective
Fancy Merchandise
The Produced
Photographic
New Machinery Place
Resistant Exterior Group
Intercollegiate Boast
Outside Group
Rural Disport Co
Indoor Outdoorsy Place
MedicalEquipment
Industrial Foodstuffs
Resistant
Nondurable
Peripheral Supplies Trading Co
The Manufactured
The Available
The Little Outboard
Consumable Garments Place
The Obsolete
IntensiveGoods
ExperimentalEquipment
Expensive Electrophone
UsualSports
Respective Rollick
Machines Pro
EssentialGoods
Blank verse Sports
Minor
Violent Nonresident Group
Clear Alfresco Pro
Stolen
Outdoorsy Spot
Imports Co
Outboard Place
Indoor Patio
Shire horse Sports
Scientific Machinery Place
Resistant Open Group
Collective Garments Place
Professional
AdequateEquipment
Rollick Trading Co
Resistant Open Air
Stolen Foodstuffs Spot
The Electrical Commodities
StandardEquipment
Distance Equipment
The Indoor Out Of Door
Indoor Boast Collective
Baked
The Dangerous
Heavy
Essential Commodities Group
Brilliant Equipment
Elaborate Equipo
Related
Indoor Out Of Door
Favorite
Remorse Sports
Little Alfresco Pro
The Nondurable
The Earthly Necessities
TradableGoods
Indoor Exterior
Many
AthleticSports
The Clear Out Of Door
Field Co
FancyGoods
Open Collective
The Primary
ScarceGoods
Inefficient Equipment
The Modern Fun
Essential Tools Spot
Dark horse Sports
Computers Pro
Patio Pro
Amorous Athletics Pro
Interscholastic Disport Group
Recreational
Vigorous
Indoor Out Of Door Co
Major Sportsman
Specialized Hardware Group
Indoor Open Spot
Little Outdoorsy Co

Creative outdoor sports store name ideas

The Portable Supplies
Outside Collective
Commodities Trading Co
Resistant Patio Place
ContrabandGoods
The Many Nonresident
ProSports
Commodities Group
The Cruel Boast
Quality
The Athletic
MilitaryEquipment
The Electronic Wares
The Rustic
Little Open
The Aggressive
ClearOutdoor
Outlaw Outdoor
Fighting
Audiovisual Materials Pro
Clear Alfresco
Elaborate Equipo
Enforce Sports
Clear Outboard Spot
Reverse Sports
The Other Imports
Strenuous Sportswear
Uniform Outdoor
Smuggled Imports Spot
The Private
Sensitive Materials Trading Co
Other Commodities Collective
Electric Equipo
SpecialEquipment
The Latest Systems
Inefficient Equipment
The Strenuous
Darts Sports
Little Field Collective
The Related
Terminal Facilities Place
Gear Pro
Machines Spot
The Little Open Air
RusticSports
Indoor Alfresco Place
Items Co
LittleOutdoor
The Resistant Outboard
The Appropriate
Commodities Collective
Mobile Materials Group
Distance Equipment
The Smuggled
Merchandise Collective
The Produced
Alfresco Trading Co
Aquatic Boast Co
Outboard Pro
Door Lark Group
Sophisticated Supplies
Little Patio Trading Co
The Scientific
Interscholastic Cavort Pro
Outdoorsy Group
Patio Co
The Manufactured
Materiel Pro
Most
The Indoor Open Air
Indoor Outdoorsy
StandardEquipment
EssentialGoods
Grave Go To Meeting
Associated Tools Place
Peripheral Supplies Trading Co
Resistant Open Air
The Technical Gear
Resistant Open Air Trading Co
Resistance Equipment
Blank verse Sports
Clear Adventure
Indoor Exterior Trading Co
Open Air Spot
Cavort Trading Co
Domestic Items
The Stolen Foodstuffs
Television Equipment
Heavy
Favorite Lark Collective
Resistant Exterior Place
The Individual
Resistant Field Collective
Facilities Trading Co
Out Of Door Collective
Chicken Equipment
Indoor Outboard Collective
ManySports
Grave Genuine
The Childish Rollick
The Obsolete
Chainsaw Outdoor
The Processing
Little Outdoorsy Trading Co
The Resistant
The Indoor Outboard
The Violent
Indoor Open Air Collective
Indoor Outside
The Resistant Open Air
Indoor Alfresco

Learn more about starting an outdoor sports store:

Where to start?

-> How much does it cost to start an outdoor sports store?
-> Pros and cons of an outdoor sports store

Need inspiration?

-> Other outdoor sports store success stories
-> Marketing ideas for an outdoor sports store

Other resources

-> Profitability of an outdoor sports store
-> Outdoor sports store tips

Funny Outdoor Sports Store Names

The Time
Indoor Out Of Door
The Amorous
Commodities Trading Co
Commodities Collective
Environmental
Open Air Spot
Violent Nonresident Group
Grave Groovy
Professional Nonresident
The Baked
Beaux arts Sports
AdequateEquipment
PerishableGoods
ExperimentalEquipment
Little Open Air Collective
ComplexEquipment
Professional
The Clear Open
Grave Good Hearted
Favourite Athletics
Aquatic Boast Co
Electronic Equip
Open Air Group
WaterSports
BoyishSports
The Experimental
The Consumable Necessities
The Expensive
The Elaborate
Essential Commodities Group
The Electrical Commodities
Fighting
The Electrical
Personal
Computers Pro
Collective Garments Place
The Sensitive
Grave Good Enough
IndustrialGoods
Machines Pro
The Indoor Exterior
Clear Open Trading Co
Hardware Pro
The Scientific
Indoor Outboard Co
Electrical Electronics
Quality Items
Strenuous Sportswoman Trading Co
Worse Sports
Clear Outdoorsy
Existent Equipment
Outlaw Outdoor
More Commodity Place
Amorous
The Modern
Stolen Foodstuffs Spot
IndividualSports
Open Pro
Indoor Outside
The Equestrian Cavort
Indifferent Equipment
Exterior Place
Called Rollick
RusticSports
Industrial Materiel Pro
Favorite
ModernEquipment
The Intercollegiate
Outside Spot
Field
More
Digital
The Additional
Resistant Patio Place
Indoor Open Pro
Clear Open Collective
Indoor
Essential Exercise Bike
Healthful Athletics Group
Dangerous Consignments Co
The Expensive Machines
Major Sportsman
Resistant Out Of Door
The Strenuous Sportsman
Dark horse Sports
The Electronic
Strenuous Suv
Final Items
Clear Out Of Door
Garments Spot
Gear Pro
The Efficient
ScarceGoods
Little Patio Trading Co
Materiel Co
Violent
Darts Sports
Free Garments
Little
AthleticSports
Indoor Open Air Collective
CheapGoods
The Aquatic
The Clear Outside
Clear Alfresco Pro
Automated Gear Trading Co
Patio Spot
The Water
Most
ValuableGoods

Cool outdoor sports store name ideas

Scientific Gear Co
The Expensive
Manufactured Merchandise
Outdoorsy Collective
Clear Patio Group
Indignant Equipment
Violent Nonresident Group
Grave Great
The Conventional
Kitchen Equipment
Professional Athletics Trading Co
Innocent Boast Trading Co
The Made Consignments
Active Lark
New
Professional
Electronic Wares Place
IndividualSports
Tennessee walking horse Sports
The Special Hardware
The Resistant Field
Experimental
Dark horse Sports
Clear Open
Final Items
Clear Adventure Co
Computers Pro
Indoor Open Spot
Commodities Collective
Dangerous Consignments Co
Heavy Consignments Group
More Commodities Co
Out Of Door Group
Appropriate Machinery Pro
Personal Materiel Collective
Grave Genuine
The Final Wares
Peripheral Materiel Co
The Aquatic
The Clear Outside
Collective Garments Place
IntramuralSports
The Consumable Necessities
The Brutal Cavort
Indoor Exterior Collective
BasicEquipment
Strenuous Stewards
Consumable Garments Place
The Collegiate Play
Childish
Resistant Out Of Door Trading Co
Sidewalk Outdoor
The Heavy
Collegiate
Indoor Open Air Trading Co
InferiorGoods
Consignments Collective
Indoor Field Co
Outdoorsy Co
The Indoor Outside
Outboard Place
Materiel Co
PricedGoods
Childish Disport Group
Electric Equipped
AdvancedEquipment
Usual
Noncontact
Lark Group
Pommel horse Sports
The Consumable
Clear Outdoorsy Group
Outside Co
QualityGoods
Little Outboard Collective
Quality Items
The Innocent Cavort
The Foreign
Darts Sports
The Collective Commodity
OtherSports
The Obsolete
The Technical
Peripheral Supplies Trading Co
Shipments Equipment
Strenuous Stadium
Produced Foodstuffs Co
Resistant Out Of Door Spot
Outside Trading Co
The Made
Elaborate
The Agricultural
Essential Tools Spot
The Cruel Boast
Machines Trading Co
The Adaptive
RelatedEquipment
The Aggressive
Expensive Electrophone
The Little Open
The Special
Intercollegiate Boast
Interscholastic Cavort Pro
Little Outdoorsy
Indoor Outdoorsy
Inefficient Equipment
Fancy Garments
Garments Trading Co
Appropriate
The Collegiate Cavort
The Electronic

Unique outdoor sports store name ideas

Earthly
The Little
Collective
Adventure Place
Little Outdoorsy Group
Outboard Trading Co
Clear Outboard Pro
Smuggled Imports Spot
Little Open Co
Tradable Imports Place
Resistant Open Air Trading Co
The Indoor Adventure
The Baked
Baked
Terminal Facilities Place
AmorousSports
Hardware Co
Systems Trading Co
Clear Exterior
Domestic Items
TradableGoods
OlympicSports
Cavort Spot
The Clear Out Of Door
Resort Outdoor
The Ray
Pro Rollick Trading Co
Indoor Open Air Group
The Primary
Essential Exercise Bike
Little Outside Spot
Portable Gear
The Dry
Shire horse Sports
Electronic Elint
Scientific Machines Co
Worse Sports
The Mobile
Intellectual Supplies Place
Out Of Door Collective
Adventure Spot
Clear Out Of Door
Fancy Merchandise
The Popular Fun
Wild
Trojan horse Sports
The Manufactured
The External
Patio Pro
Grave Good Enough
The Resistant Outboard
The Indoor Open Air
The Electrical
Foodstuffs Place
Amorous
The Little Adventure
GraveGoods
Durable
Television Equipment
The Additional
Indoor Exterior Trading Co
Little Outside Pro
Pro Sportswoman Co
Aggressive
Technical
The Childish
Resistant Field
Automated Machinery
The Grave
The Priced
YouthfulSports
Related Materials Trading Co
Basic
Indoor Outside
Resistant Field Group
The Indoor Alfresco
The Durable Necessities
Indoor Alfresco Place
Favorite
Strenuous Sportswoman Trading Co
MechanizedEquipment
Sufficient Equipment
Exterior Pro
Clear Outdoorsy
Efficient
The Strenuous Sportsman
The Essential Necessities
Major Sportsman Group
Imports Co
The Manufactured Commodity
PopularSports
Adventure Co
Little Exterior
Civilian
Risk Disport Group
The Scientific
Distance Equipment
Boast Co
WaterSports
Exterior Co
The Intercollegiate
ValuableGoods
Electrical Electronics
Little Exterior Place
Clear Adventure Pro
Interscholastic Cavort
Shipping Equipment
Sportsman Group
The Available
EssentialGoods
Materiel Pro

Cute outdoor sports store name ideas

Cavort Group
Free Garments
Environmental
Proper Machinery Trading Co
Scientific Machinery Place
The Nondurable
Recreational Sportsman Place
IntellectualEquipment
Clear Field Trading Co
Little Open
Adaptive Materiel Pro
The Water
Clear Alfresco
Items Co
Indoor Out Of Door Group
The Competitive
Electric Materiel
Outdoorsy Place
Quality
Most
Charts Sports
Many
The Foreign Commodity
Indoor Out Of Door Spot
Sophisticated Machinery
Olympic
The Experimental
Strenuous Sportsman
The Technical Gear
ProcessingEquipment
Outside Group
Automated Gear Trading Co
Grave Commodities
Resistant Outside Spot
The Temporal
The Modern Fun
The Favorite
Field Trading Co
The Modern
The Resistant Out Of Door
Little Field Group
ElectricalEquipment
Quarter horse Sports
Essential Electronics
Indoor Outboard Collective
ExpensiveGoods
Clear Adventure
Outboard Spot
Tools Trading Co
Side walk Outdoor
Coarse Sports
The Grave Materiel
Chainsaw Outdoor
IndustrialEquipment
The Indoor Outdoorsy
VariousSports
Favorite Lark Collective
Terminal
Personal Materiel
RudeSports
Resistant Field Co
FewerGoods
New Machinery Place
Outside Pro
Exterior Collective
Boyish Nonresident Trading Co
TerminalEquipment
Intersperse Sports
The Portable
CostlyEquipment
Associated Tools Place
Slipping Equipment
Elaborate Equipo
Machines Pro
Clear Open Trading Co
Commodities Place
LatestEquipment
The Indoor Out Of Door
The Expensive Machines
Merchandise Collective
Peripheral
Finished Foodstuffs Trading Co
The Resistant
Patio Place
MilitaryEquipment
Expensive Exercise Bike
Wares Trading Co
Indoor Open Pro
Specialized Hardware Group
SuitableEquipment
Zygmunt Equipment
The Rough
Healthful Lark Group
The Environmental
Stolen
Scientific Systems
The Peripheral
Earthly Wares Collective
The Pro
The Traditional
Resistant Patio
Certain Foodstuffs Group
Indoor Outdoorsy Co
Grave Gracious
Open Air Spot
Little Outboard Trading Co
Special
The Brutal Athletics
The Risk
Clear Outdoorsy Place
The Private

Clever outdoor sports store name ideas

Heavy
Favourite Athletics
AudioEquipment
Extreme Disport Trading Co
Golf course Sports
Boyish
The Rustic
Lark Trading Co
Intensive
The Clear Adventure
Machines Co
ProducedGoods
Automatic Machines Spot
Strenuous Sportswoman
Rural Nonresident Collective
Hot rod Outdoor
DomesticGoods
Materials Pro
IndoorOutdoor
The Stolen Foodstuffs
Personal Supplies Spot
Clear Open Co
Other Materiel Place
Commodities Trading Co
Doiron Outdoor
Free Foodstuffs Spot
Competitive
Foodstuffs Group
The Intramural
The Conventional Gear
Extra Electrophone
Fine arts Sports
Available
UsualSports
The Latest Systems
The Necessary
Resistant Exterior Group
NontradedGoods
The Resistant Open Air
CheapGoods
FancyGoods
Photographic
AutomaticEquipment
MadeGoods
Standard
Baked Commodities Place
Indoor Adventure
Open Pro
Expensive Equipo
Sophisticated
Minor
Latest
Wares Spot
Optical Machinery Group
Strenuous Sporty
Interscholastic Disport Group
The Childish Rollick
Protective Supplies
Electric Equipo
Manly
Sportswoman Spot
English Commodities Trading Co
Hedgehog Outdoor
Machinery Pro
More Commodity Place
The Popular
Clear Outside Place
The Little Open Air
Mechanical Computers Spot
Tangible Merchandise
Door Lark Group
Clear Alfresco Pro
The Indoor
The Digital Systems
The Many Nonresident
Strenuous Suv
Electronic Equip
Alfresco Trading Co
Patio Collective
Grave
Smuggled
Resistant Open Group
Optical
Resistant Adventure
Indoor Outdoorsy Pro
Competitive Fun
Indoor Outboard Co
Essential Equipo
Automatic Systems Place
Basic Commodities Pro
CivilianGoods
HeavyEquipment
Imports Group
The Scientific
The Clear Outboard
Outboard Group
Alfresco Group
Gear Co
The Electric
Little Open Group
Clear Out Of Door Co
Exterior Trading Co
Materials Trading Co
The Individual
IntensiveGoods
Resistant Outdoorsy
Agricultural Materiel Collective
VisualEquipment
Final
The Indoor Exterior
The Aquatic Disport

Best outdoor sports store name ideas

The Essential
ManySports
Clear Exterior Co
Indoors Outdoor
Curse Sports
Suitable Systems Co
The Time
Obsolete Tools Co
Personal
AdequateEquipment
The Earthly Necessities
Adventure Trading Co
Domestic
Vigorous
The Available Wares
The Clear Open Air
Outdoorsy Trading Co
TechnicalEquipment
Boast Trading Co
Elaborate Facilities Place
Other Commodities Spot
The Costly
Clear Open Collective
Resistant Out Of Door
Open Place
Gear Trading Co
Athletic Boast Trading Co
Outdoor
Indifferent Equipment
Basketball Outdoor
Necessary
Athletic
The Produced Items
Intellectual Materials
Resistant Outboard Group
Dangerous Lark
Reverse Sports
Electric Engine
English Garments
Resistant Open
Clear Outdoorsy Collective
Grave Goodness
Open Air Trading Co
Machines Place
Outboard Pro
Clear Outboard Trading Co
Indoor Outside Co
Indoor Patio
ScarceGoods
Resistant Open Air Pro
New Supplies Group
Resistance Equipment
The Clear Exterior
The Smuggled
Sled dog Outdoor
Clear
The Athletic
Grave Garments
The Terminal
Indoor Outside Spot
The Tradable
The Amorous
Special Tools Place
The Elaborate Facilities
SpecialEquipment
Resistant Exterior Place
Mechanized Tools
MedicalEquipment
Civilian Materiel Spot
Resistant Open Air
Called Rollick
Mobile Materials Group
The Clear Outdoorsy
Patio Group
Auxiliary Machinery Collective
Industrial Garments Collective
Interscholastic
Resistant Open Air Spot
Little Field
Clear Open Air
Contraband Items Spot
External
Resistant Open Collective
Little Out Of Door Group
Major Sportsman
Private Merchandise Pro
Existent Equipment
StandardEquipment
The Intermediate
Clear Alfresco Co
Open Air Collective
Linens Equipment
The Fancy
The Outdoor
Resistant Alfresco Group
Indoor Boast Collective
Outside Spot
Indoor Open Air
Clear Outdoorsy Co
Vigorous Boast Trading Co
Resistant Patio Place
Brilliant Equipment
Missing Equipment
The Olympic
Open Co
Work force Sports
Patio Co
Mobile Materiel Group
Portable
Industrial Foodstuffs
Grave Go To Meeting

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Outdoor Sports Store:

Simple is always better

This means a few different things. Your outdoor sports store name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your outdoor sports store:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Outdoor Sports Store: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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