1,000+ Creative Outdoor Sports Store Names

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Updated: January 19th, 2023

So, you've come up with the perfect outdoor sports store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your outdoor sports store stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best outdoor sports store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your outdoor sports store.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Outdoor Sports Store Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of outdoor sports store name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy outdoor sports store name ideas

The Made
Male Cavort Collective
Little Outside Spot
The Grave Materiel
The Field Fun
ProcessingEquipment
Clear Alfresco
The Strenuous Sportsman
The Adaptive
Resort Outdoor
Little Outboard Spot
Clear Field Trading Co
ExperimentalEquipment
Fancy Garments
The Processing
The Grave
The Foreign Commodity
Stolen Foodstuffs Spot
Outdoorsy Co
Materials Co
The Athletic
Ray Materiel Spot
Adventure Collective
Shipping Equipment
Interscholastic Cavort Pro
Resistant Outside
The Sophisticated Tools
The Other Imports
The Medical Supplies
PricedGoods
Youthful Nonresident Collective
Indoor Adventure
Other Commodities Spot
Strenuous Sportswoman Trading Co
Free Foodstuffs Spot
Cruel Sportswoman Spot
Aggressive
Clear Outboard Pro
Strenuous Sportswoman
Respective Rollick
Pro Sportswoman Co
The Priced
Other
Indoor Open Air Collective
Industrial Materiel Pro
Indoor Boast Collective
Elaborate
New
Produced Foodstuffs Co
Trojan horse Sports
Resistant Outboard Group
The Made Consignments
Violent Nonresident Group
Modern Tools
The Indoor Alfresco
Usual
The Contraband
Clear
HeavyEquipment
Intellectual Supplies Place
Little Outdoorsy Collective
DangerousSports
Indoor Outdoorsy
The Related
Hedgehog Outdoor
Clear Outside
The Digital Systems
MedicalEquipment
Clear Open
Major Sportsman Group
The Portable Supplies
The Indoor Outboard
The Scientific
Indoor Outside Co
Indoor
Imports Group
IndianGoods
Photographic
Items Co
The Little Outside
Adaptive Gear
Clear Out Of Door Collective
The Aquatic
Commodity Place
The Field
The Outdoor
The Automated
Resistant Exterior
Indoor Alfresco Place
Little Outboard Group
Baked
IntensiveGoods
Interscholastic
Mental
The Various Cavort
Intensive
Indoor Exterior Collective
EarthlyGoods
Clear Open Trading Co
Automatic Systems Place
The Environmental
UsualSports
Manly
FancyGoods
Available
OtherSports
The Clear Outboard
The Resistant Outdoorsy
Little Out Of Door
Essential Commodities Group
Indoor Adventure Trading Co

Creative outdoor sports store name ideas

The Indoor Adventure
Little Open Air Collective
Fighting
Manufactured Foodstuffs Pro
The Electrical
The British
The Little Open
The Indoor Out Of Door
Protective Supplies
Clear Open
The Amorous
Clear Outdoorsy Co
Intersperse Sports
Wild
The Efficient
Indoor Exterior Collective
PricedGoods
Resistant Exterior
Resistant Field Group
RusticSports
The Clear Outside
The Modern Fun
The Clear Open Air
The Indoor Outboard
The Scientific
Olympic
Noncontact
Reverse Sports
Little Outboard Group
The Other Fun
IntramuralSports
Final Items
TradableGoods
Exterior Trading Co
Collective Garments Place
Uniform Outdoor
Strenuous Suv
Final
Resistant Outdoorsy
TerminalEquipment
Time Nonresident Co
Innocent Boast Trading Co
The Clear Adventure
Tradable Imports Place
DangerousSports
Heavy Consignments Group
Resistant Out Of Door Co
Essential Commodities Group
Minor
The Final Wares
Exterior Spot
Clear Open Co
SpecialEquipment
Little Open
The Primary
The Tradable
Trojan horse Sports
Sufficient Equipment
Indoor Open Air Group
Little Outboard
Boyish
Adventure Co
IndianGoods
Specialized Hardware Group
Grave Gracious
Field Trading Co
Gear Trading Co
The Indoor Exterior
Essential Electronics
Brutal
Outside Group
The Terminal
Terminal Facilities Place
Machines Pro
Quarter horse Sports
New Supplies Group
Shire horse Sports
Alot Outdoor
Figment Equipment
New Machinery Place
The Little Exterior
The Mobile
ProSports
The Latest Systems
Charts Sports
Pro Sportswoman Co
Boast Trading Co
Diagnostic Machines
WaterSports
Electronic Wares Place
Other Commodities Spot
Adventure Trading Co
Beaux arts Sports
The Cheap
Alfresco Trading Co
The Indoor Open Air
Resistant Open Air Spot
The Military
Outdoorsy Place
Outboard Spot
The Special Hardware
AudioEquipment
The Collective
Slipping Equipment
The Foreign Commodity
Electronic Electrical System
Electrical Electronics
Strenuous Sportswoman
Essential Elint
Garments Spot
The New Materiel

Learn more about starting an outdoor sports store:

Where to start?

-> How much does it cost to start an outdoor sports store?
-> Pros and cons of an outdoor sports store

Need inspiration?

-> Other outdoor sports store success stories
-> Marketing ideas for an outdoor sports store

Other resources

-> Profitability of an outdoor sports store
-> Outdoor sports store tips

Funny Outdoor Sports Store Names

Collective Garments Place
Out Of Door Place
Commodities Trading Co
MadeGoods
Dangerous Sportswoman Group
Adventure Place
Indoor Outdoorsy Pro
Earthly Wares Collective
Outdoorsy Pro
Smuggled Imports Spot
Machines Spot
Resistant Outside
VisualEquipment
Resistant Open Air Pro
The Clear Outside
Open Air Spot
Resistant Open Air Trading Co
Materials Co
Agricultural Systems Spot
Outside Group
AssociatedEquipment
Baked Commodities Place
The Finished Commodity
The Field Fun
Respective Rollick
Intellectual Supplies Place
The Strenuous Sportsman
WaterSports
The Brutal Cavort
Marts Sports
New
Little Field
Outlaw Outdoor
The Electronic Wares
Clear Outdoorsy Group
The Little Out Of Door
Clear Outboard Co
Resistant Outboard Co
Indoor Open Air Collective
Materials Trading Co
The Popular
Efficient
Elaborate
Resistant Patio
Outboard Pro
The Modern Fun
Recreational
The Additional
Intercollegiate
Golf course Sports
Industrial Foodstuffs
Indoor Open Air Trading Co
VariousSports
The Favorite
Wares Spot
Machines Co
Audiovisual Materials Pro
Dangerous Merchandise
Innocent Boast Trading Co
Nonresident Spot
Linens Equipment
Supplies Pro
Resistant Field Group
Resistant Open Collective
The Portable
The Indoor Outdoorsy
Obverse Sports
Coarse Sports
Electronic
Indoor Exterior
BasicEquipment
The Manufactured Commodity
Extra Hardware Spot
Strenuous Sportive
Worse Sports
Little Outside Place
Vigorous Boast Trading Co
MaleSports
Tools Trading Co
The Clear Out Of Door
Resistant Open Air
The Indoor Open
Martial
Specialized Hardware Group
The Adaptive
The Agricultural
The Medical Supplies
The Technical Gear
Grave Garments
Resistant Patio Place
The Cruel Boast
Commodity Place
Expensive Equipo
Exterior Trading Co
Electric Equipped
Grave Goodness
Clear Adventure Pro
Little Outboard
Resistant Open Pro
Related Materials Trading Co
MoreGoods
The Earthly Necessities
Technical
Clear Outboard Pro
The Clear Open
Field Co
Aquatic Boast Co
Exterior Co
The Aquatic Disport
Essential Elint
Clear Patio Group

Cool outdoor sports store name ideas

Electric Equipped
The Resistant
The Portable Gear
Commodity Place
Combative Play
Outdoorsy Place
EssentialGoods
The Clear Open Air
Outdoorsy Trading Co
Durable
Patio Place
Intensive
Little
Alfresco Spot
Strenuous Stewards
Foodstuffs Spot
Nondurable
Materials Trading Co
Obverse Sports
Little Open Co
AdvancedEquipment
Little Field
The Digital Systems
Special Tools Place
Exterior Pro
The New Materiel
BoyishSports
NontradedGoods
Collegiate
Immerse Sports
WaterSports
Commodities Group
Machines Co
The Tangible
The Produced
Indoor Out Of Door Spot
Little Outside Place
Resistant Outside Spot
Athletic Athletics
The Aquatic
The Electric
Necessary
Essential Electronics
The Necessary
The Water
Audiovisual Supplies Co
Fierce Sports
Grave Gracious
The Clear
The Resistant Out Of Door
Collective Garments Place
The Primary
AmorousSports
Outdoors Outdoor
Outside Pro
The Other Fun
Scientific Materials Trading Co
The Violent
Outboard Collective
Terminal
Resort Outdoor
Optical
Little Alfresco Group
Sophisticated Machinery
Shipments Equipment
The Mobile
Elaborate
Little Out Of Door
The Made Consignments
The Medical Systems
Imports Co
Open Air Co
Free Foodstuffs Spot
Worse Sports
The Resistant Field
Fancy Garments
Clear Open Co
More Commodity Place
ComplexEquipment
Clear Outboard Pro
ModernEquipment
Healthful Lark Group
Favorite Lark Collective
Indoor Open Air
Heavy
Experimental Exercise Bike
Athletic Boast Trading Co
Agricultural Systems Spot
Fancy
Ray Materiel Spot
Resistant Field Group
Resistant Outboard Group
Free Consignments Group
Hardware Pro
The Consumable
Side walk Outdoor
The Standard
The Aggressive
Door
Diagnostic Systems Collective
Indoor Patio
Modern Tools
ValuableGoods
Indoor Open Air Collective
Little Open Air
The Individual
Electronic
Outdoor
Noncontact Sportsman Place
Indifferent Equipment
Resistant Exterior Group

Unique outdoor sports store name ideas

Expensive Electrophone
Digital
Earthly Wares Collective
Healthful Athletics Group
CollectiveGoods
The Modern
The Electrical
Commercial Materials Trading Co
Play Group
Machines Spot
Shipping Equipment
Cruel Sportswoman Spot
Indoor Patio Group
Perishable Consignments Co
TradableGoods
Diverse Sports
The Electronic
The Dry
Alfresco Group
Collegiate
Major Sportsman Group
The Finished Commodity
Resistant Alfresco Group
Fierce Sports
Adaptive Materiel Pro
Clear Outdoorsy Group
Coarse Sports
Agricultural Materials
The Essential Necessities
The Foreign
Outdoorsy Co
DangerousSports
The Experimental
Machinery Collective
Audiovisual Supplies Co
Clear Field Trading Co
Agricultural Materiel Co
Wares Spot
The Technical Gear
Portable Gear
Open Air Pro
Outboard Trading Co
Indoor Alfresco
Professional Athletics Trading Co
Optical
The Electrical Commodities
YouthfulSports
The Time
The Rustic
Imports Co
The Clear Field
The Popular
Clear Adventure Pro
The Indian
Supplies Group
CivilianGoods
The Expensive Machines
Clear Open
Sophisticated
The Equestrian Cavort
Little Patio Trading Co
Patio Pro
Essential Elint
Indoor Open Air Group
Resistant Open
Major Sportsman
GraveGoods
PerishableGoods
Grave Good Enough
Grave Great
The Consumable
Limit Equipment
Intellectual Supplies Place
The Technical
Intellectual Materials
Boyish
The Athletic
Intersperse Sports
Quality Items
The Little Exterior
Indoor Open Spot
Experimental Exercise Bike
The Medical Supplies
Commitment Equipment
Cavort Group
Indoor Outboard Co
Clear Field Collective
Boast Trading Co
The Resistant Out Of Door
Grave Go To Meeting
Resistant Open Air Collective
Recreational Sportsman Place
The Medical Systems
Essential Electronics
Existent Equipment
Automated Machinery
Collective Garments Place
Aquatic
Little Outside Pro
Slipping Equipment
The Childish Rollick
Audiovisual Materials Pro
The Elaborate
Resistant Field Group
The Agricultural
The Field
Made Necessities Collective
Diagnostic Machines
Combative Play
ManufacturedGoods
Elaborate Exercise Bike

Cute outdoor sports store name ideas

Peripheral
Male Cavort Collective
Scientific
TechnicalEquipment
Free Consignments Group
The Available
Other Commodities Spot
Open Air Spot
Basketball Outdoor
Time Nonresident Co
Outdoorsy Place
Electric Equipped
The Indoor Alfresco
Indoor Out Of Door
Consignments Pro
Inferior Commodity
Baked
Indoor Open Air
Machines Spot
MilitaryEquipment
The Necessary
The Processing
Basic Commodities Pro
Resistant Out Of Door Co
Expensive Electrophone
ValuableGoods
The Strenuous
Indoor
Exterior Pro
Dangerous Sportswoman Group
Out Of Door Group
Exterior Trading Co
Slipping Equipment
Resistant Outboard Group
The Equestrian
Competitive Fun
The Strenuous Sportsman
Special Machinery Trading Co
Electrical Electronics
The British
Materials Pro
The Indoor Adventure
Certain Foodstuffs Group
The Essential Necessities
The Portable Supplies
FreeGoods
Special Tools Place
Optical
Indoor Patio Group
Civilian
Resistant Alfresco Group
The Extreme Fun
The Clear Outdoorsy
Exterior Co
The Expensive
Clear Outdoorsy Spot
Risk Disport Group
Outside Place
Clear Adventure
Clear Outside
The Ray
Patio Group
The Indoor Outboard
ProducedGoods
LatestEquipment
Diverse Sports
Indoors Outdoor
Appropriate Machinery Pro
Portable Gear
Wild
The Contraband
The Little Out Of Door
The Essential
The Popular
Indoor Out Of Door Spot
Adventure Place
Patio Pro
Resistant Adventure
Personal Materiel Collective
The Violent
Agricultural Materiel Co
Indoor Alfresco
Fancy
QualityGoods
Little Outdoorsy Collective
Heavy
Martial
PrimaryGoods
IndustrialEquipment
Outdoorsy Trading Co
Doiron Outdoor
Commodity Place
The Little Exterior
Little Alfresco
Domestic
Shipments Equipment
ContrabandGoods
The Indoor
Auxiliary Machinery Collective
Experimental
Diagnostic Machines
Clear Outdoorsy Co
Other Materiel Place
The Expensive Machines
Sufficient Equipment
Terminal
Commercial Materials Trading Co
Machinery Collective
Collegiate
The Resistant Out Of Door
Open Group

Clever outdoor sports store name ideas

Youthful Nonresident Collective
Manufactured Foodstuffs Pro
Durable
Resistant Patio Place
Professional Athletics Trading Co
Clear Open Trading Co
Photographic
Productive Materiel
Elaborate Exercise Bike
ResistantOutdoor
Manufactured Merchandise
Little Outside Place
Violent Sportswoman Place
The Produced Items
Portable Gear
The Clear Adventure
Professional
Free Consignments Group
The Childish Rollick
Portable
The Ancillary Supplies
Clear Outboard
Indoor Outside
Consumable Garments Place
Aggressive
Boyish Nonresident Trading Co
Vigorous
Materials Pro
The Resistant Open Air
The Standard
PrimaryGoods
IndianGoods
Optical
Strenuous Nonresident Collective
Indoor Open Pro
Clear Outdoorsy Group
Wares Trading Co
The Extra
Protective Supplies
Shipments Equipment
Domestic Items
Male Cavort Collective
Essential Electronics
Automated Gear Trading Co
Outside Place
Expensive Exercise Bike
Sufficient Equipment
Outboard Co
AutomaticEquipment
The Little Out Of Door
The Fancy
The Dry
Enforce Sports
Indoor Patio Group
Electric Equipping
Indoor Patio
Expensive Electrical System
The Final Wares
Indoor Outboard Co
The External
The Expensive
ModernEquipment
Tradable Imports Place
The Violent
Latest
The Brutal Cavort
Basketball Outdoor
Open Air Spot
Immerse Sports
Essential Elint
Open Place
Resistant Field Co
Diagnostic Systems Collective
Shipping Equipment
Facilities Trading Co
CollectiveGoods
ProcessingEquipment
Obverse Sports
Time Nonresident Co
NontradedGoods
Pommel horse Sports
Little Field Collective
The Clear Field
Obsolete Tools Co
Remorse Sports
ContrabandGoods
The Baked
The Portable Supplies
Coarse Sports
Little Open Air Collective
Little Outboard
ElectricalEquipment
The Indoor
Interscholastic Cavort Pro
Scientific Gear Co
Adventure Collective
Interscholastic Cavort
AdequateEquipment
Alfresco Group
Audio Supplies Group
Clear Outdoorsy Place
Respective Rollick
Ray Materiel Spot
Civilian
Related
The Intermediate
The Made Consignments
The Stolen Foodstuffs
Garments Group
AmorousSports
Sophisticated Supplies

Best outdoor sports store name ideas

Personal Supplies Spot
Field Collective
Professional
Indoor Open Air Trading Co
Personal Materiel
PricedGoods
Commodities Group
Favorite
Manufactured Foodstuffs Pro
Associated Tools Place
Extra Hardware Spot
The Priced
The Related
The Experimental
MilitaryEquipment
The Indoor Patio
The Clear Outside
Rural Nonresident Collective
Machinery Collective
ComplexEquipment
Supplies Group
Curse Sports
Pommel horse Sports
Scientific Gear Co
Sidewalk Outdoor
Resistance Equipment
MechanizedEquipment
Resistant Open Air Pro
Respective Rollick
Systems Trading Co
Kitchen Equipment
Essential Equipo
Machines Spot
PrimaryGoods
Gear Spot
Materiel Pro
Distant Equipment
Elaborate Facilities Place
Indoor Alfresco Place
Adventure Spot
Consignments Pro
Machines Place
Indoor Open Air Collective
Indoor Outdoorsy
VariousSports
Optical Machinery Group
Open Pro
The Necessary
Collective
Elaborate
The Other Imports
Clear Outdoorsy Spot
Extreme Disport Trading Co
Indoor Open Air
SuitableEquipment
The Primary
QualityGoods
Clear Outdoorsy Group
The Little Adventure
Favourite Athletics
Personal
Resistant Alfresco Group
Rural Disport Co
The Ancillary Supplies
The Modern Fun
Strenuous Sportswoman Trading Co
Rollick Trading Co
Outside Place
Outlaw Outdoor
Reverse Sports
Final
Outdoorsy Collective
Clear Adventure Spot
ClearOutdoor
The Produced
Clear Field Trading Co
The Mobile
Certain Foodstuffs Group
Outdoors Outdoor
Consignments Trading Co
The Other
Special Machinery Trading Co
Clear Outboard
Healthful
Resistant Open Air Trading Co
Field Co
MoreGoods
The Stolen Foodstuffs
Essential Elint
Outdoorsy Co
Little Open
Outdoorsy Group
InterscholasticSports
Hot rod Outdoor
The Available Wares
Innocent Boast Trading Co
Most
The Brutal Athletics
Wares Trading Co
Commodity Co
Strenuous Sdb
The Special
Dry Wares Collective
GraveGoods
ExperimentalEquipment
Chainsaw Outdoor
Outside Collective
Patio Place
Diagnostic Systems Collective
Cavort Group
Resistant Out Of Door Trading Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Outdoor Sports Store:

Simple is always better

This means a few different things. Your outdoor sports store name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your outdoor sports store:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Outdoor Sports Store: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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