1,000+ Creative Outdoor Sports Store Names

Updated: January 19th, 2023

So, you've come up with the perfect outdoor sports store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your outdoor sports store stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best outdoor sports store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your outdoor sports store.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Outdoor Sports Store Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of outdoor sports store name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
Generate Business Name

Ideas

Catchy outdoor sports store name ideas

  • The Made
  • Male Cavort Collective
  • Little Outside Spot
  • The Grave Materiel
  • The Field Fun
  • ProcessingEquipment
  • Clear Alfresco
  • The Strenuous Sportsman
  • The Adaptive
  • Resort Outdoor
  • Little Outboard Spot
  • Clear Field Trading Co
  • ExperimentalEquipment
  • Fancy Garments
  • The Processing
  • The Grave
  • The Foreign Commodity
  • Stolen Foodstuffs Spot
  • Outdoorsy Co
  • Materials Co
  • The Athletic
  • Ray Materiel Spot
  • Adventure Collective
  • Shipping Equipment
  • Interscholastic Cavort Pro
  • Resistant Outside
  • The Sophisticated Tools
  • The Other Imports
  • The Medical Supplies
  • PricedGoods
  • Youthful Nonresident Collective
  • Indoor Adventure
  • Other Commodities Spot
  • Strenuous Sportswoman Trading Co
  • Free Foodstuffs Spot
  • Cruel Sportswoman Spot
  • Aggressive
  • Clear Outboard Pro
  • Strenuous Sportswoman
  • Respective Rollick
  • Pro Sportswoman Co
  • The Priced
  • Other
  • Indoor Open Air Collective
  • Industrial Materiel Pro
  • Indoor Boast Collective
  • Elaborate
  • New
  • Produced Foodstuffs Co
  • Trojan horse Sports
  • Resistant Outboard Group
  • The Made Consignments
  • Violent Nonresident Group
  • Modern Tools
  • The Indoor Alfresco
  • Usual
  • The Contraband
  • Clear
  • HeavyEquipment
  • Intellectual Supplies Place
  • Little Outdoorsy Collective
  • DangerousSports
  • Indoor Outdoorsy
  • The Related
  • Hedgehog Outdoor
  • Clear Outside
  • The Digital Systems
  • MedicalEquipment
  • Clear Open
  • Major Sportsman Group
  • The Portable Supplies
  • The Indoor Outboard
  • The Scientific
  • Indoor Outside Co
  • Indoor
  • Imports Group
  • IndianGoods
  • Photographic
  • Items Co
  • The Little Outside
  • Adaptive Gear
  • Clear Out Of Door Collective
  • The Aquatic
  • Commodity Place
  • The Field
  • The Outdoor
  • The Automated
  • Resistant Exterior
  • Indoor Alfresco Place
  • Little Outboard Group
  • Baked
  • IntensiveGoods
  • Interscholastic
  • Mental
  • The Various Cavort
  • Intensive
  • Indoor Exterior Collective
  • EarthlyGoods
  • Clear Open Trading Co
  • Automatic Systems Place
  • The Environmental
  • UsualSports
  • Manly
  • FancyGoods
  • Available
  • OtherSports
  • The Clear Outboard
  • The Resistant Outdoorsy
  • Little Out Of Door
  • Essential Commodities Group
  • Indoor Adventure Trading Co

Creative outdoor sports store name ideas

  • The Indoor Adventure
  • Little Open Air Collective
  • Fighting
  • Manufactured Foodstuffs Pro
  • The Electrical
  • The British
  • The Little Open
  • The Indoor Out Of Door
  • Protective Supplies
  • Clear Open
  • The Amorous
  • Clear Outdoorsy Co
  • Intersperse Sports
  • Wild
  • The Efficient
  • Indoor Exterior Collective
  • PricedGoods
  • Resistant Exterior
  • Resistant Field Group
  • RusticSports
  • The Clear Outside
  • The Modern Fun
  • The Clear Open Air
  • The Indoor Outboard
  • The Scientific
  • Olympic
  • Noncontact
  • Reverse Sports
  • Little Outboard Group
  • The Other Fun
  • IntramuralSports
  • Final Items
  • TradableGoods
  • Exterior Trading Co
  • Collective Garments Place
  • Uniform Outdoor
  • Strenuous Suv
  • Final
  • Resistant Outdoorsy
  • TerminalEquipment
  • Time Nonresident Co
  • Innocent Boast Trading Co
  • The Clear Adventure
  • Tradable Imports Place
  • DangerousSports
  • Heavy Consignments Group
  • Resistant Out Of Door Co
  • Essential Commodities Group
  • Minor
  • The Final Wares
  • Exterior Spot
  • Clear Open Co
  • SpecialEquipment
  • Little Open
  • The Primary
  • The Tradable
  • Trojan horse Sports
  • Sufficient Equipment
  • Indoor Open Air Group
  • Little Outboard
  • Boyish
  • Adventure Co
  • IndianGoods
  • Specialized Hardware Group
  • Grave Gracious
  • Field Trading Co
  • Gear Trading Co
  • The Indoor Exterior
  • Essential Electronics
  • Brutal
  • Outside Group
  • The Terminal
  • Terminal Facilities Place
  • Machines Pro
  • Quarter horse Sports
  • New Supplies Group
  • Shire horse Sports
  • Alot Outdoor
  • Figment Equipment
  • New Machinery Place
  • The Little Exterior
  • The Mobile
  • ProSports
  • The Latest Systems
  • Charts Sports
  • Pro Sportswoman Co
  • Boast Trading Co
  • Diagnostic Machines
  • WaterSports
  • Electronic Wares Place
  • Other Commodities Spot
  • Adventure Trading Co
  • Beaux arts Sports
  • The Cheap
  • Alfresco Trading Co
  • The Indoor Open Air
  • Resistant Open Air Spot
  • The Military
  • Outdoorsy Place
  • Outboard Spot
  • The Special Hardware
  • AudioEquipment
  • The Collective
  • Slipping Equipment
  • The Foreign Commodity
  • Electronic Electrical System
  • Electrical Electronics
  • Strenuous Sportswoman
  • Essential Elint
  • Garments Spot
  • The New Materiel

Learn more about starting an outdoor sports store:

Where to start?

-> How much does it cost to start an outdoor sports store?
-> Pros and cons of an outdoor sports store

Need inspiration?

-> Other outdoor sports store success stories
-> Marketing ideas for an outdoor sports store

Other resources

-> Profitability of an outdoor sports store
-> Outdoor sports store tips

Funny Outdoor Sports Store Names

  • Collective Garments Place
  • Out Of Door Place
  • Commodities Trading Co
  • MadeGoods
  • Dangerous Sportswoman Group
  • Adventure Place
  • Indoor Outdoorsy Pro
  • Earthly Wares Collective
  • Outdoorsy Pro
  • Smuggled Imports Spot
  • Machines Spot
  • Resistant Outside
  • VisualEquipment
  • Resistant Open Air Pro
  • The Clear Outside
  • Open Air Spot
  • Resistant Open Air Trading Co
  • Materials Co
  • Agricultural Systems Spot
  • Outside Group
  • AssociatedEquipment
  • Baked Commodities Place
  • The Finished Commodity
  • The Field Fun
  • Respective Rollick
  • Intellectual Supplies Place
  • The Strenuous Sportsman
  • WaterSports
  • The Brutal Cavort
  • Marts Sports
  • New
  • Little Field
  • Outlaw Outdoor
  • The Electronic Wares
  • Clear Outdoorsy Group
  • The Little Out Of Door
  • Clear Outboard Co
  • Resistant Outboard Co
  • Indoor Open Air Collective
  • Materials Trading Co
  • The Popular
  • Efficient
  • Elaborate
  • Resistant Patio
  • Outboard Pro
  • The Modern Fun
  • Recreational
  • The Additional
  • Intercollegiate
  • Golf course Sports
  • Industrial Foodstuffs
  • Indoor Open Air Trading Co
  • VariousSports
  • The Favorite
  • Wares Spot
  • Machines Co
  • Audiovisual Materials Pro
  • Dangerous Merchandise
  • Innocent Boast Trading Co
  • Nonresident Spot
  • Linens Equipment
  • Supplies Pro
  • Resistant Field Group
  • Resistant Open Collective
  • The Portable
  • The Indoor Outdoorsy
  • Obverse Sports
  • Coarse Sports
  • Electronic
  • Indoor Exterior
  • BasicEquipment
  • The Manufactured Commodity
  • Extra Hardware Spot
  • Strenuous Sportive
  • Worse Sports
  • Little Outside Place
  • Vigorous Boast Trading Co
  • MaleSports
  • Tools Trading Co
  • The Clear Out Of Door
  • Resistant Open Air
  • The Indoor Open
  • Martial
  • Specialized Hardware Group
  • The Adaptive
  • The Agricultural
  • The Medical Supplies
  • The Technical Gear
  • Grave Garments
  • Resistant Patio Place
  • The Cruel Boast
  • Commodity Place
  • Expensive Equipo
  • Exterior Trading Co
  • Electric Equipped
  • Grave Goodness
  • Clear Adventure Pro
  • Little Outboard
  • Resistant Open Pro
  • Related Materials Trading Co
  • MoreGoods
  • The Earthly Necessities
  • Technical
  • Clear Outboard Pro
  • The Clear Open
  • Field Co
  • Aquatic Boast Co
  • Exterior Co
  • The Aquatic Disport
  • Essential Elint
  • Clear Patio Group

Cool outdoor sports store name ideas

  • Electric Equipped
  • The Resistant
  • The Portable Gear
  • Commodity Place
  • Combative Play
  • Outdoorsy Place
  • EssentialGoods
  • The Clear Open Air
  • Outdoorsy Trading Co
  • Durable
  • Patio Place
  • Intensive
  • Little
  • Alfresco Spot
  • Strenuous Stewards
  • Foodstuffs Spot
  • Nondurable
  • Materials Trading Co
  • Obverse Sports
  • Little Open Co
  • AdvancedEquipment
  • Little Field
  • The Digital Systems
  • Special Tools Place
  • Exterior Pro
  • The New Materiel
  • BoyishSports
  • NontradedGoods
  • Collegiate
  • Immerse Sports
  • WaterSports
  • Commodities Group
  • Machines Co
  • The Tangible
  • The Produced
  • Indoor Out Of Door Spot
  • Little Outside Place
  • Resistant Outside Spot
  • Athletic Athletics
  • The Aquatic
  • The Electric
  • Necessary
  • Essential Electronics
  • The Necessary
  • The Water
  • Audiovisual Supplies Co
  • Fierce Sports
  • Grave Gracious
  • The Clear
  • The Resistant Out Of Door
  • Collective Garments Place
  • The Primary
  • AmorousSports
  • Outdoors Outdoor
  • Outside Pro
  • The Other Fun
  • Scientific Materials Trading Co
  • The Violent
  • Outboard Collective
  • Terminal
  • Resort Outdoor
  • Optical
  • Little Alfresco Group
  • Sophisticated Machinery
  • Shipments Equipment
  • The Mobile
  • Elaborate
  • Little Out Of Door
  • The Made Consignments
  • The Medical Systems
  • Imports Co
  • Open Air Co
  • Free Foodstuffs Spot
  • Worse Sports
  • The Resistant Field
  • Fancy Garments
  • Clear Open Co
  • More Commodity Place
  • ComplexEquipment
  • Clear Outboard Pro
  • ModernEquipment
  • Healthful Lark Group
  • Favorite Lark Collective
  • Indoor Open Air
  • Heavy
  • Experimental Exercise Bike
  • Athletic Boast Trading Co
  • Agricultural Systems Spot
  • Fancy
  • Ray Materiel Spot
  • Resistant Field Group
  • Resistant Outboard Group
  • Free Consignments Group
  • Hardware Pro
  • The Consumable
  • Side walk Outdoor
  • The Standard
  • The Aggressive
  • Door
  • Diagnostic Systems Collective
  • Indoor Patio
  • Modern Tools
  • ValuableGoods
  • Indoor Open Air Collective
  • Little Open Air
  • The Individual
  • Electronic
  • Outdoor
  • Noncontact Sportsman Place
  • Indifferent Equipment
  • Resistant Exterior Group

Unique outdoor sports store name ideas

  • Expensive Electrophone
  • Digital
  • Earthly Wares Collective
  • Healthful Athletics Group
  • CollectiveGoods
  • The Modern
  • The Electrical
  • Commercial Materials Trading Co
  • Play Group
  • Machines Spot
  • Shipping Equipment
  • Cruel Sportswoman Spot
  • Indoor Patio Group
  • Perishable Consignments Co
  • TradableGoods
  • Diverse Sports
  • The Electronic
  • The Dry
  • Alfresco Group
  • Collegiate
  • Major Sportsman Group
  • The Finished Commodity
  • Resistant Alfresco Group
  • Fierce Sports
  • Adaptive Materiel Pro
  • Clear Outdoorsy Group
  • Coarse Sports
  • Agricultural Materials
  • The Essential Necessities
  • The Foreign
  • Outdoorsy Co
  • DangerousSports
  • The Experimental
  • Machinery Collective
  • Audiovisual Supplies Co
  • Clear Field Trading Co
  • Agricultural Materiel Co
  • Wares Spot
  • The Technical Gear
  • Portable Gear
  • Open Air Pro
  • Outboard Trading Co
  • Indoor Alfresco
  • Professional Athletics Trading Co
  • Optical
  • The Electrical Commodities
  • YouthfulSports
  • The Time
  • The Rustic
  • Imports Co
  • The Clear Field
  • The Popular
  • Clear Adventure Pro
  • The Indian
  • Supplies Group
  • CivilianGoods
  • The Expensive Machines
  • Clear Open
  • Sophisticated
  • The Equestrian Cavort
  • Little Patio Trading Co
  • Patio Pro
  • Essential Elint
  • Indoor Open Air Group
  • Resistant Open
  • Major Sportsman
  • GraveGoods
  • PerishableGoods
  • Grave Good Enough
  • Grave Great
  • The Consumable
  • Limit Equipment
  • Intellectual Supplies Place
  • The Technical
  • Intellectual Materials
  • Boyish
  • The Athletic
  • Intersperse Sports
  • Quality Items
  • The Little Exterior
  • Indoor Open Spot
  • Experimental Exercise Bike
  • The Medical Supplies
  • Commitment Equipment
  • Cavort Group
  • Indoor Outboard Co
  • Clear Field Collective
  • Boast Trading Co
  • The Resistant Out Of Door
  • Grave Go To Meeting
  • Resistant Open Air Collective
  • Recreational Sportsman Place
  • The Medical Systems
  • Essential Electronics
  • Existent Equipment
  • Automated Machinery
  • Collective Garments Place
  • Aquatic
  • Little Outside Pro
  • Slipping Equipment
  • The Childish Rollick
  • Audiovisual Materials Pro
  • The Elaborate
  • Resistant Field Group
  • The Agricultural
  • The Field
  • Made Necessities Collective
  • Diagnostic Machines
  • Combative Play
  • ManufacturedGoods
  • Elaborate Exercise Bike

Cute outdoor sports store name ideas

  • Peripheral
  • Male Cavort Collective
  • Scientific
  • TechnicalEquipment
  • Free Consignments Group
  • The Available
  • Other Commodities Spot
  • Open Air Spot
  • Basketball Outdoor
  • Time Nonresident Co
  • Outdoorsy Place
  • Electric Equipped
  • The Indoor Alfresco
  • Indoor Out Of Door
  • Consignments Pro
  • Inferior Commodity
  • Baked
  • Indoor Open Air
  • Machines Spot
  • MilitaryEquipment
  • The Necessary
  • The Processing
  • Basic Commodities Pro
  • Resistant Out Of Door Co
  • Expensive Electrophone
  • ValuableGoods
  • The Strenuous
  • Indoor
  • Exterior Pro
  • Dangerous Sportswoman Group
  • Out Of Door Group
  • Exterior Trading Co
  • Slipping Equipment
  • Resistant Outboard Group
  • The Equestrian
  • Competitive Fun
  • The Strenuous Sportsman
  • Special Machinery Trading Co
  • Electrical Electronics
  • The British
  • Materials Pro
  • The Indoor Adventure
  • Certain Foodstuffs Group
  • The Essential Necessities
  • The Portable Supplies
  • FreeGoods
  • Special Tools Place
  • Optical
  • Indoor Patio Group
  • Civilian
  • Resistant Alfresco Group
  • The Extreme Fun
  • The Clear Outdoorsy
  • Exterior Co
  • The Expensive
  • Clear Outdoorsy Spot
  • Risk Disport Group
  • Outside Place
  • Clear Adventure
  • Clear Outside
  • The Ray
  • Patio Group
  • The Indoor Outboard
  • ProducedGoods
  • LatestEquipment
  • Diverse Sports
  • Indoors Outdoor
  • Appropriate Machinery Pro
  • Portable Gear
  • Wild
  • The Contraband
  • The Little Out Of Door
  • The Essential
  • The Popular
  • Indoor Out Of Door Spot
  • Adventure Place
  • Patio Pro
  • Resistant Adventure
  • Personal Materiel Collective
  • The Violent
  • Agricultural Materiel Co
  • Indoor Alfresco
  • Fancy
  • QualityGoods
  • Little Outdoorsy Collective
  • Heavy
  • Martial
  • PrimaryGoods
  • IndustrialEquipment
  • Outdoorsy Trading Co
  • Doiron Outdoor
  • Commodity Place
  • The Little Exterior
  • Little Alfresco
  • Domestic
  • Shipments Equipment
  • ContrabandGoods
  • The Indoor
  • Auxiliary Machinery Collective
  • Experimental
  • Diagnostic Machines
  • Clear Outdoorsy Co
  • Other Materiel Place
  • The Expensive Machines
  • Sufficient Equipment
  • Terminal
  • Commercial Materials Trading Co
  • Machinery Collective
  • Collegiate
  • The Resistant Out Of Door
  • Open Group

Clever outdoor sports store name ideas

  • Youthful Nonresident Collective
  • Manufactured Foodstuffs Pro
  • Durable
  • Resistant Patio Place
  • Professional Athletics Trading Co
  • Clear Open Trading Co
  • Photographic
  • Productive Materiel
  • Elaborate Exercise Bike
  • ResistantOutdoor
  • Manufactured Merchandise
  • Little Outside Place
  • Violent Sportswoman Place
  • The Produced Items
  • Portable Gear
  • The Clear Adventure
  • Professional
  • Free Consignments Group
  • The Childish Rollick
  • Portable
  • The Ancillary Supplies
  • Clear Outboard
  • Indoor Outside
  • Consumable Garments Place
  • Aggressive
  • Boyish Nonresident Trading Co
  • Vigorous
  • Materials Pro
  • The Resistant Open Air
  • The Standard
  • PrimaryGoods
  • IndianGoods
  • Optical
  • Strenuous Nonresident Collective
  • Indoor Open Pro
  • Clear Outdoorsy Group
  • Wares Trading Co
  • The Extra
  • Protective Supplies
  • Shipments Equipment
  • Domestic Items
  • Male Cavort Collective
  • Essential Electronics
  • Automated Gear Trading Co
  • Outside Place
  • Expensive Exercise Bike
  • Sufficient Equipment
  • Outboard Co
  • AutomaticEquipment
  • The Little Out Of Door
  • The Fancy
  • The Dry
  • Enforce Sports
  • Indoor Patio Group
  • Electric Equipping
  • Indoor Patio
  • Expensive Electrical System
  • The Final Wares
  • Indoor Outboard Co
  • The External
  • The Expensive
  • ModernEquipment
  • Tradable Imports Place
  • The Violent
  • Latest
  • The Brutal Cavort
  • Basketball Outdoor
  • Open Air Spot
  • Immerse Sports
  • Essential Elint
  • Open Place
  • Resistant Field Co
  • Diagnostic Systems Collective
  • Shipping Equipment
  • Facilities Trading Co
  • CollectiveGoods
  • ProcessingEquipment
  • Obverse Sports
  • Time Nonresident Co
  • NontradedGoods
  • Pommel horse Sports
  • Little Field Collective
  • The Clear Field
  • Obsolete Tools Co
  • Remorse Sports
  • ContrabandGoods
  • The Baked
  • The Portable Supplies
  • Coarse Sports
  • Little Open Air Collective
  • Little Outboard
  • ElectricalEquipment
  • The Indoor
  • Interscholastic Cavort Pro
  • Scientific Gear Co
  • Adventure Collective
  • Interscholastic Cavort
  • AdequateEquipment
  • Alfresco Group
  • Audio Supplies Group
  • Clear Outdoorsy Place
  • Respective Rollick
  • Ray Materiel Spot
  • Civilian
  • Related
  • The Intermediate
  • The Made Consignments
  • The Stolen Foodstuffs
  • Garments Group
  • AmorousSports
  • Sophisticated Supplies

Best outdoor sports store name ideas

  • Personal Supplies Spot
  • Field Collective
  • Professional
  • Indoor Open Air Trading Co
  • Personal Materiel
  • PricedGoods
  • Commodities Group
  • Favorite
  • Manufactured Foodstuffs Pro
  • Associated Tools Place
  • Extra Hardware Spot
  • The Priced
  • The Related
  • The Experimental
  • MilitaryEquipment
  • The Indoor Patio
  • The Clear Outside
  • Rural Nonresident Collective
  • Machinery Collective
  • ComplexEquipment
  • Supplies Group
  • Curse Sports
  • Pommel horse Sports
  • Scientific Gear Co
  • Sidewalk Outdoor
  • Resistance Equipment
  • MechanizedEquipment
  • Resistant Open Air Pro
  • Respective Rollick
  • Systems Trading Co
  • Kitchen Equipment
  • Essential Equipo
  • Machines Spot
  • PrimaryGoods
  • Gear Spot
  • Materiel Pro
  • Distant Equipment
  • Elaborate Facilities Place
  • Indoor Alfresco Place
  • Adventure Spot
  • Consignments Pro
  • Machines Place
  • Indoor Open Air Collective
  • Indoor Outdoorsy
  • VariousSports
  • Optical Machinery Group
  • Open Pro
  • The Necessary
  • Collective
  • Elaborate
  • The Other Imports
  • Clear Outdoorsy Spot
  • Extreme Disport Trading Co
  • Indoor Open Air
  • SuitableEquipment
  • The Primary
  • QualityGoods
  • Clear Outdoorsy Group
  • The Little Adventure
  • Favourite Athletics
  • Personal
  • Resistant Alfresco Group
  • Rural Disport Co
  • The Ancillary Supplies
  • The Modern Fun
  • Strenuous Sportswoman Trading Co
  • Rollick Trading Co
  • Outside Place
  • Outlaw Outdoor
  • Reverse Sports
  • Final
  • Outdoorsy Collective
  • Clear Adventure Spot
  • ClearOutdoor
  • The Produced
  • Clear Field Trading Co
  • The Mobile
  • Certain Foodstuffs Group
  • Outdoors Outdoor
  • Consignments Trading Co
  • The Other
  • Special Machinery Trading Co
  • Clear Outboard
  • Healthful
  • Resistant Open Air Trading Co
  • Field Co
  • MoreGoods
  • The Stolen Foodstuffs
  • Essential Elint
  • Outdoorsy Co
  • Little Open
  • Outdoorsy Group
  • InterscholasticSports
  • Hot rod Outdoor
  • The Available Wares
  • Innocent Boast Trading Co
  • Most
  • The Brutal Athletics
  • Wares Trading Co
  • Commodity Co
  • Strenuous Sdb
  • The Special
  • Dry Wares Collective
  • GraveGoods
  • ExperimentalEquipment
  • Chainsaw Outdoor
  • Outside Collective
  • Patio Place
  • Diagnostic Systems Collective
  • Cavort Group
  • Resistant Out Of Door Trading Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Outdoor Sports Store:

Simple is always better

This means a few different things. Your outdoor sports store name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your outdoor sports store:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls