1,000+ Unique Online T-Shirt Business Names

Updated: January 19th, 2023

So, you've come up with the perfect online t-shirt business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your online t-shirt business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best online t-shirt business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your online t-shirt business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Online T Shirt Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of online t-shirt business name ideas for free using our business name generator and instantly check domain availability.

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Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy online t-shirt business name ideas

  • Roll by Online
  • Digital Spot
  • ContentOnline
  • Gray Sweatshirt Place
  • America Electronically Trading Co
  • The 17th
  • Sixth Mound
  • The Sixth Teeing Ground
  • Jackets Trading Co
  • Par
  • Offline Electronically Place
  • The Sixteenth Football Tee
  • Magic Path
  • Tight Teeoff
  • Tenth
  • The Going Digital
  • 15thTee
  • The Dark Hood
  • The Content Website
  • Tell time Online
  • Sunlight Online
  • Red Shirt
  • Sociological
  • The Teenage
  • Viewable
  • Internet Spot
  • Route Pro
  • Path Pro
  • The Sih
  • Virtual Place
  • Green
  • Vest Trading Co
  • Informix Digital Collective
  • 9th Teeing Ground Co
  • Pink Jacket Co
  • Cyber Pro
  • Editorial Internet Group
  • Tonight Online
  • Published Electronically
  • Inch
  • 9thTee
  • The Hybrid Mound
  • SanitaryTee
  • Tenth Tea
  • Ready Hoodie
  • Searchable Electronically Group
  • Elevated
  • Cyber Place
  • The Standard
  • Offline
  • Mound Place
  • Available Cyberspace Collective
  • Available
  • Virtual
  • Informix Cyberspace Pro
  • The Offline
  • ConsulTee
  • Sweater Collective
  • The Content Digital
  • Cyber Trading Co
  • The Easier
  • Old Hood Pro
  • Route Spot
  • Sociological Digital
  • Woodley Hoodie
  • America Cyberspace Group
  • Businessweek Cyber Spot
  • Entirety Digital Trading Co
  • The Availahle Electronic
  • The Commit
  • Infosci Electronically
  • Cyber Collective
  • Twin Teeing Ground
  • Searchable
  • Site Spot
  • Interactive Internet Spot
  • Tenth Twosomes
  • FastestOnline
  • Web Co
  • Polite Online
  • The Fifteenth
  • Jumper Trading Co
  • Web Collective
  • The Interactive Digital
  • Ether T-shirt
  • Site Co
  • The Manual Internet
  • Inverted
  • Path Place
  • Remind Online
  • Available Interactive Collective
  • Free Digital
  • Editorial Internet
  • Interactive
  • Tight Tea
  • Vih Road
  • Accessible Cyber Pro
  • EditorialOnline

Creative online t-shirt business name ideas

  • Golf Tee Place
  • The Businessweek Internet
  • Accessible Virtual Spot
  • Remind Online
  • The Virtual Virtual
  • Searchable Digital
  • The Guaran
  • The Sociological Electronic
  • Fastest Electronic Place
  • The First Football Tee
  • Fifteenth
  • Hood Collective
  • The Accessible Digital
  • Interactive Internet Spot
  • The Going
  • Football Tee Group
  • Haunting Sweater Place
  • Informix Site Trading Co
  • Virtual Pro
  • White Jacket Collective
  • The Searchable
  • Teenage Digital Group
  • Samurai Online
  • Teeing Ground Pro
  • The Pink Cowl
  • The Latest Site
  • The Sixteenth Football Tee
  • Latest Site Collective
  • Offline Offline
  • Red Shirt
  • Electronically Spot
  • Sociological Virtual Spot
  • Businessweek Internet
  • The Haunting
  • The 15th
  • Searchable Web
  • Available Internet Spot
  • Digital Spot
  • Dark Jersey Place
  • Tight Tee Up
  • Old Hood Pro
  • Worldwide Electronically Group
  • The Fastest Virtual
  • Old
  • Manual Virtual Group
  • The Latest Web
  • Tight Teeoff
  • The Gray
  • Virtual Electronically Spot
  • Red Bulletproof Group
  • Vest Trading Co
  • The Blue
  • Safe Cyberspace Pro
  • The Hybrid Mound
  • Shirts Trading Co
  • 15th Tee Up Spot
  • Entirety
  • Going Website Place
  • FifteenthTee
  • Tea Place
  • America Electronically Trading Co
  • Green
  • Blue
  • Buddie Hoodie
  • Survive Online
  • Apply Online
  • Interactive Cyber Place
  • Green Jacket
  • The Latest Digital
  • Jury Hoodie
  • Spotlight Online
  • Advice Online
  • ConsulTee
  • 12thTee
  • The Old Pull
  • Informix Cyberspace
  • Offline Off Air
  • Informix Cyberspace Pro
  • Searchable Site
  • Replies Online
  • Internet Pro
  • Dark Jacket Group
  • Published Cyber Spot
  • Duddy Hoodie
  • Internet Collective
  • Sociological Electronically Collective
  • The Businessweek
  • Virtual
  • The America Web
  • Bookie Hoodie
  • The Accessible Cyberspace
  • 9th Tee Up Spot
  • T-shaped T-shirt
  • Businessweek Cyber Spot
  • Hood Co
  • ManualOnline
  • The Editorial Electronic
  • Free Site Trading Co

Learn more about starting an online t-shirt business:

Where to start?

-> Online t-shirt business plan
-> How to finance an online t-shirt business?
-> How much does it cost to start an online t-shirt business?
-> Pros and cons of an online t-shirt business

Need inspiration?

-> Other online t-shirt business success stories
-> Marketing ideas for an online t-shirt business

Other resources

-> Profitability of an online t-shirt business
-> Online t-shirt business tips

Funny Online T Shirt Business Names

  • Published Cyber Pro
  • The Businessweek Internet
  • White Jumper Place
  • Website Collective
  • Features T-shirt
  • Steady Hoodie
  • Entirety Digital Spot
  • Third Turtleneck
  • Web Co
  • 14th
  • The Latest Digital
  • Content Web Group
  • Manual Internet
  • FifteenthTee
  • Fastest Cyberspace Place
  • The Eighteenth Road
  • Haunting Henley
  • Suh Route Trading Co
  • Thirteenth Tee Shirt
  • The Interactive
  • Intraoperative Tea Pro
  • The Serial
  • Fifteenth Road
  • Socialite Online
  • Coat Spot
  • Jacket Trading Co
  • Free Digital
  • Broody Hoodie
  • The 18th
  • SearchableOnline
  • Dark Jersey Place
  • Retire Online
  • Way Spot
  • The Hybrid Mound
  • The America
  • 18th Route Group
  • The Informix Virtual
  • Sixth Mound
  • Virtual
  • AccessibleOnline
  • Tea Place
  • The Informix
  • Easier Internet Trading Co
  • FreeOnline
  • Sociological Digital
  • Accessible Virtual
  • Jumper Trading Co
  • Onsite Online
  • Red Cowl
  • Twin Tee Up Pro
  • Buddie Hoodie
  • Available Site Trading Co
  • Informix Cyberspace Pro
  • ComfortableOnline
  • Site Place
  • RedHoodie
  • The Virtual Internet
  • Sweatshirt Collective
  • Dark Jacket Group
  • 9th Teeing Ground Spot
  • Pink Hood Spot
  • ContentOnline
  • Eleventh
  • Entirety
  • Worldwide Internet Place
  • Site Co
  • Haunting
  • The Twin Teeing Ground
  • Offline Internet
  • Old Jumper Co
  • Worldwide Electronic
  • Interactive Pro
  • Teenage Interactive Co
  • Magic Path
  • Rudy Hoodie
  • The Green Sweater
  • America Electronic Collective
  • Provide Online
  • FastestOnline
  • Cyber Trading Co
  • Accessible
  • The Fifteenth
  • Businessweek
  • Pigsty Online
  • Interactive Trading Co
  • Interactive Internet Spot
  • ManualOnline
  • Alive Online
  • Suh
  • The Third
  • Worldwide
  • AvailahleOnline
  • Entirety Web Collective
  • Cyberspace Collective
  • Manual Virtual
  • Second Tea
  • Polite Online
  • Tee Shirt Spot

Cool online t-shirt business name ideas

  • VirtualOnline
  • Wooden Teeing Ground Co
  • Virtual Website
  • InformixOnline
  • The Businessweek Web
  • Serial Site
  • Road Co
  • 15th Tee Up Spot
  • Worldwide Site Pro
  • Cyber Collective
  • 14th
  • Green Jacket
  • The Teenage Cyberspace
  • Viewable Site Trading Co
  • Features T-shirt
  • Infosci Interactive
  • Content Virtual Co
  • SanitaryTee
  • The Accessible Cyberspace
  • Football Tee Group
  • BlueTee
  • On time Online
  • Sixth Mound
  • Sweatshirt Collective
  • Bleachers T-shirt
  • Informix Digital Collective
  • FastestOnline
  • InfosciOnline
  • Easier Electronic Group
  • Tight Tee Up
  • Going Electronically Co
  • Fifth
  • The Straight
  • Breather T-shirt
  • Clothes Group
  • Going Web
  • Red Shirt
  • Offline Virtual Place
  • Standard
  • Red Cowl
  • StraightTee
  • Electronic Group
  • Golf Tee Place
  • Infosci Digital
  • Pink Sweater Group
  • Sixteenth
  • Jersey Co
  • Internet Trading Co
  • Twin Twosomes
  • Ruddy Hoodie
  • The America
  • Gray Sweater
  • Viewable Web
  • Feature T-shirt
  • Virtual Pro
  • Pink Pull Pro
  • Elevated
  • ViewableOnline
  • Accessible Virtual Spot
  • Published Electronic Spot
  • Manual Site Spot
  • The Old Pull
  • Site Collective
  • TenthTee
  • Fastest
  • WhiteHoodie
  • Fastest Digital
  • Virtual Cyberspace Pro
  • Virtual Cyber
  • ThirteenthTee
  • Vih Road
  • Jumper Trading Co
  • America Interactive Co
  • Easier Cyber
  • WorldwideOnline
  • Teacher T-shirt
  • Road Place
  • The Free
  • Site Pro
  • GrayHoodie
  • TeenageOnline
  • Equivalent
  • Third
  • The Published Internet
  • Teenage Digital
  • Offline Off Air
  • The Editorial Cyber
  • The Manual
  • Old Shirt Place
  • The Comfortable
  • Editorial Electronic
  • Path Co
  • The Green Sweater
  • Offline On Line
  • Teenage Virtual Co
  • 17th Tee Up Trading Co
  • AvailableOnline
  • The Gra

Unique online t-shirt business name ideas

  • Third Turtleneck
  • Fifteenth Road
  • Samurai Online
  • Sunlight Online
  • Offline On Screen
  • Interactive Internet Spot
  • Offline Onscreen
  • Available Virtual
  • Creatures T-shirt
  • Parttime Online
  • Virtual Group
  • Green
  • Haunting Shirt Collective
  • Shirts Pro
  • Blue Football Tee
  • Businessweek
  • The Content Website
  • Accessible Digital Pro
  • The Offline Electronic
  • Woodley Hoodie
  • TwinTee
  • Informix Internet Group
  • PinkHoodie
  • Shirt Place
  • The First Football Tee
  • Safe Cyberspace
  • Eighteenth Football Tee Pro
  • Interactive Trading Co
  • Thirteenth Turtleneck
  • Bissa Teeing Ground Trading Co
  • The Businessweek
  • Cyberspace Co
  • Route Pro
  • Route Spot
  • The Haunting Sweatshirt
  • 9thTee
  • Free Electronic
  • Traumatize Online
  • The America Site
  • The Comfortable Interactive
  • AvailahleOnline
  • Businessweek Electronic Co
  • Sociological Electronically
  • Published Cyber Pro
  • SearchableOnline
  • Pull Group
  • Pink Jacket Place
  • Third Tway
  • Going Website Place
  • The Serial Cyber
  • Real time Online
  • Digital Co
  • Virtual Virtual
  • Bookie Hoodie
  • Cyberspace Collective
  • Entirety Cyber Trading Co
  • Hood Collective
  • Blouse Group
  • Bulletproof Spot
  • Sociological Interactive
  • Informix Web
  • The Sociological
  • Twilight Online
  • Tight Teeoff
  • Polite Online
  • The Eighteenth Road
  • Searchable
  • Jersey Trading Co
  • The Entirety
  • The Serial
  • The Latest Site
  • Virtual Electronically Spot
  • Electronically Pro
  • The Viewable
  • The Infosci
  • Blouses Co
  • Magic
  • Hood Place
  • Jacket Spot
  • Magic Tea Trading Co
  • Searchable Electronically Group
  • Golf Tee Collective
  • Serial Web Pro
  • Inverted
  • The Dark
  • The Magic
  • Aside Online
  • Pink
  • Worldwide
  • Businessweek Internet Place
  • Blouses Spot
  • Offline Digital Place
  • The Green
  • Satisfied Online
  • 6th
  • Safe Website
  • Doody Hoodie
  • Tee Shirt Trading Co

Cute online t-shirt business name ideas

  • America Web Co
  • Clothes Collective
  • White Jacket Collective
  • Informix Cyberspace Pro
  • Internet Group
  • Informix
  • Vest Trading Co
  • Perioperative Golf Tee
  • Digital Spot
  • Ready Hoodie
  • Available Cyberspace Collective
  • Informix Cyberspace
  • Digital Pro
  • RedHoodie
  • The Virtual Digital
  • Tight Tea
  • Duddy Hoodie
  • Hood Group
  • The Going Web
  • Fifteenth Golf Tee Spot
  • Sociological
  • GoingOnline
  • The Availahle
  • Tenth Turtleneck
  • Next
  • Pink Jacket Co
  • The Accessible
  • Businessweek Website
  • The Ninth
  • Free Virtual
  • Double Road
  • Path Trading Co
  • Offline Open University
  • Manual Virtual Trading Co
  • Red Cowl Group
  • DarkHoodie
  • T-shirts T-shirt
  • Old Jumper Co
  • Road Pro
  • Comfortable Electronic
  • Teenage
  • The America Cyberspace
  • Virtual Electronically Place
  • Shirt Pro
  • NinthTee
  • The Standard
  • Available Site Trading Co
  • EditorialOnline
  • Sixth Football Tee Pro
  • FourteenthTee
  • Businessweek Web Spot
  • The Structural
  • Bloody Hoodie
  • Easier Virtual Trading Co
  • The Serial Electronically
  • Fastest Digital Spot
  • Worldwide Electronically Group
  • Socialite Online
  • Interactive Cyberspace Co
  • Sublime Online
  • Pigsty Online
  • Businessweek Internet
  • Shirts Collective
  • Entirety Digital Pro
  • Second
  • The White Jumper
  • Diddy Hoodie
  • 12thTee
  • Fifteenth
  • Electronically Trading Co
  • Digital Trading Co
  • Offline Internet
  • Two time Online
  • Tee Shirt Spot
  • Accessible Cyberspace
  • Offline Over The Air
  • Profile Online
  • Easier
  • Offline
  • 18th Route Group
  • Published Electronic
  • Golf Tee Group
  • Anytime Online
  • The Free Digital
  • Inch Golf Tee
  • Thirteenth Teeoff
  • White Jumper Place
  • Accessible Site
  • Searchable Digital
  • GreenHoodie
  • Published Electronically
  • Offline Offline
  • The Sih
  • Haunting Hoody
  • Cyber Pro
  • Twin Tee Up Pro
  • Ninth Route
  • Availahle

Clever online t-shirt business name ideas

  • Sweater Collective
  • Free Digital
  • Easier Cyber Pro
  • Gray Jumper Group
  • The White
  • Intraoperative Tea Pro
  • White Hood Trading Co
  • Second Route Place
  • Bullied Hoodie
  • GuaranTee
  • Published Cyber Spot
  • Internet Place
  • Sleeved Tee Up
  • Searchable Web
  • Going Website
  • Jury Hoodie
  • Infosci Internet Collective
  • Tee Up Place
  • Onsite Online
  • Fastest Electronically Group
  • Coat Pro
  • 13th Teeing Ground Trading Co
  • Haunting Hooded Coat
  • Content Website Pro
  • Hood Spot
  • The Going Digital
  • The Availahle Electronic
  • Availahle Cyberspace Trading Co
  • Jacket Collective
  • Viewable Website Group
  • Internet Pro
  • Wooden Way
  • FirstTee
  • Viewable
  • Manual Virtual Group
  • Content Digital
  • Free Website
  • Offline On Call
  • Web Collective
  • 9th Teeing Ground Spot
  • Searchable Digital Place
  • The Sixteenth Football Tee
  • Offline Electronically Place
  • Nih Mound Trading Co
  • Searchable Interactive
  • AmericaOnline
  • Dark Bulletproof
  • Interactive Place
  • SociologicalOnline
  • Sociological
  • The Sociological Electronic
  • Shirt Spot
  • Viewable Electronic
  • Old Sweatshirt
  • Informix Electronic
  • Dark Pull
  • America Internet Spot
  • Cyberspace Group
  • The Tenth
  • Jacket Group
  • Way of life Online
  • The Old
  • Tenth Tea
  • Ether T-shirt
  • Path Group
  • The Latest
  • Entirety
  • Path Pro
  • Old
  • Manual Virtual
  • Interactive Electronically
  • IntraoperativeTee
  • The Manual Internet
  • The Fastest Digital
  • Haunting Cowl Group
  • Cyber Trading Co
  • Website Online
  • The Teenage
  • Golf Tee Pro
  • The Content Digital
  • Available Digital Pro
  • Haunting Hooded Cloak
  • The Commit
  • The Editorial
  • OfflineOnline
  • Twelfth Mound Collective
  • The White Cowl
  • The Vih Golf Tee
  • Interactive Cyber Place
  • Going Web Group
  • Study Hoodie
  • Peptide Online
  • Jumper Pro
  • Hoodies Hoodie
  • Easier Internet Trading Co
  • Available Internet
  • The Blue
  • Available Digital Co

Best online t-shirt business name ideas

  • Run time Online
  • The America Web
  • Second Tea
  • Cyber Spot
  • The Suh Golf Tee
  • Infosci Cyber
  • The Interactive Cyberspace
  • The Content
  • The Pink Cowl
  • Virtual Interactive Group
  • Defined Online
  • Next Football Tee Trading Co
  • Content
  • Seventh Golf Tee
  • Entirety Virtual Place
  • Virtual
  • Fuddy Hoodie
  • OldHoodie
  • Manual Internet Spot
  • The Fastest Virtual
  • Coat Spot
  • One time Online
  • Survive Online
  • Blue
  • Fastest Cyberspace Place
  • Remind Online
  • Green Bulletproof
  • Searchable Site
  • Interactive Pro
  • The Interactive Digital
  • Electronic Collective
  • Worldwide Electronic
  • Worldwide Website Co
  • Tee Up Trading Co
  • America Electronically Trading Co
  • The Searchable Cyberspace
  • Web Co
  • Tenth
  • The Going
  • Published Site
  • Teenage Web
  • The Latest Website
  • Haunting Sweater Place
  • Coat Co
  • Suh Route Trading Co
  • SerialOnline
  • Available
  • Content Web Group
  • Free
  • Editorial Internet Group
  • ManualOnline
  • Jacket Trading Co
  • The Available
  • The Guaran
  • BusinessweekOnline
  • Tenth Teeing Ground
  • 7th Football Tee
  • Football Tee Place
  • The Accessible Electronically
  • Interactive Group
  • The Editorial Electronic
  • The Fourth
  • YellowTee
  • Rawhide Online
  • Old Hood Pro
  • 1st
  • PerioperativeTee
  • The Blue Jersey
  • 7th Route Collective
  • Virtual Co
  • Interactive Interactive Collective
  • The Businessweek Internet
  • Road Collective
  • Free Site Trading Co
  • Sometime Online
  • Available Internet Spot
  • Comfortable
  • Manual Electronically Pro
  • The Tight
  • Website Place
  • 17thTee
  • ManualOnline
  • Digital Collective
  • Jackets Trading Co
  • Sunfire Online
  • SecondTee
  • Interactive Co
  • The Latest Web
  • Haunting Henley
  • Inch
  • Gray
  • The Thirteenth
  • America
  • Eleventh
  • The Next
  • Route Collective
  • The Gray Vest
  • The 18th

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Online T Shirt Business:

Simple is always better

This means a few different things. Your online t-shirt business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your online t-shirt business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.