1,000+ Catchy Niche Investment Platform Names

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Updated: April 14th, 2025

So, you've come up with the perfect niche investment platform idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your niche investment platform stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best niche investment platform ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your niche investment platform.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Niche Investment Platform Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of niche investment platform name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy niche investment platform name ideas

Dhaka Investment Group
The Largest Money Market in America
Infiniti Investment Management
The First Money Service Company
Wetten voor Dein Geld
Pentas Investments
New Money & Finance
Yunhai Investment Group
New Money Finance
Investment Currencies
Sakai Capital
The New Business of Money & Finance
The Money & Finance Co
The Business of the Future
Money & Finance Investment Club
Jiangsu Yingjie Trading Co. Ltd
New Wealth Finance
Sukan Money
Welthoff Finance
Bank in the Sun
AiG Capital Inc
Investment Posse
Sakon Holdings
Empire Building Investment Fund
Shenzhen International Exchange Company
YOJIL
A new money & finance investment management company
Rentes de Bolsa
Capital Asset Research Company
The Money and Finance Business
Poundstretcher Money
Gross Investment Group
Tulalai Ventures
Investment Ice
Money & Finance International Group
Investment Built
Investment Nook
Investment Hop
Investment Windfall
Investment Ping
Sufficient Investment
Advisable Investment
Investment Ball
Investment Citadel
Investment Forecasters
Out Investment
Investment Ambitions
Two Cents Investment
Investment Out
Inherent Investment
Inquisitive Investment
Miss Investment
Obliging Investment
Investment Magicians
Investment Gen
Restitution Investment
Forgotten Investment
Investment Parts
Warranted Investment
Profound Investment
Camp Investment
Exclusion Investment
Predominant Investment
Investment Kids
Unwavering Investment
Investment Purse
Para Investment
Investment Exemptions
Investment Collaborative
Investment Over
Referred Investment
Investment Collaborations
Investment Mediations
Researched Investment
Investment Negotiators
Distinct Unique Group
The Foot
Foot Plank Spot
Emotional Invested
The Specific
WorthInvestment
Real
Recessed
The Suitable Specialization
Plank Co
The Populist
Political Programs
The Substantial Invested
StrikingPlatform
The Excellent Political Program
Progressive Political Program
Vaulted Specialization Pro
The Gothic Recession
The Covered Political Platform
Russian Chopines Place
Political Political Platform
The Greater
Corner Pro
Nice Novelty
Domestic
WindowsPlatform
The Fundamental Specialization
EconomicNiche
Empty Tool
SuitablePlatform
Direct
Profitable Speciality
The Productive
LittleNiche
Substantial Portfolio Trading Co
Inward Investing
Direct Asset
The Gothic
The Minimum
Program Group
Narrow Specialization
Shaped
MultiPlatform
Industrial Investors
Extra Invested Co
Specialization Co
The Worth
The Wide Module
IdeologicalPlatform
Movable
The Safe
Direct Reinvestment Place
ConcretePlatform
Inward Inverter
Forlorn Platform

Creative niche investment platform name ideas

The Competitive
Contentment Investment
Electoral Springboard Trading Co
Wide
The Industrial
The Substantial Invested
Specialization Pro
Invests Spot
The Ideal Framework
Orgasmic
HeavyInvestment
Wise
The Agricultural
International Invested
Pontoon bridge Niche
Reassessment Investment
Ideal Springboard
Industrial Input
Significant Invested Group
AppropriateNiche
Scale Investor
Central Specialized
InwardInvestment
Risky
Passport Platform
Foot
Political Pulpit
Recessed
Little Specialization Co
Plank Spot
InitialInvestment
AverageInvestment
Corner Pro
Greater Investor Trading Co
IdealPlatform
BasedPlatform
Specialized Spot
Raised Plank
The Significant
International Internment
Private
Concrete
The Worthwhile
Framework Trading Co
AutonomousInvestment
Significant
Asset Trading Co
Populist Program
The Central Tool
Deep Specialty Co
Industrial Inverter
PrivateInvestment
LoftyPlatform
Populist Pulpit
Front Tool
Investor Place
The Open Plank
Empty Recess Co
The Productive
Modest Invest
HighPlatform
Occupational
Small intestine Investment
Largest
Broad
The Brilliant Unique
Platforms Platform
Political Political Program
The Electoral
The Central Framework
Elevated Module Group
Top Tool Place
Depressant Investment
The Shallow
Mobile Chopines Pro
Public Pulpit
The Protected
The Nice
Public Framework
CrowdedPlatform
Public Programme
Recession Pro
The Open
Protected Specialty
The Domestic Invests
Private Invest Place
DefiniteNiche
PeculiarNiche
The Solid Plank
Democratic Springboard
The Russian
International Input
Portfolio Trading Co
Progressive Political Platform
EnormousInvestment
EmptyNiche
Intestine Investment
Speciality Trading Co
Massive
Round Recess
The Dark
Developmental Segment Place
The Temporary
PublicPlatform
Annual Reinvestment Group
Shaped
The Modest Market
Profitable Speciality
SafeInvestment
Portfolio Pro
Considerable Asset Place
The Elevated Program
Investor Pro
Central Space
Recessed Recession Co
Invests Collective
Specialization Co
SpecificNiche
Continental Framework
Specialized
Profitable Reinvestment Place
Safe Asset
Direct Asset
Segment Spot
Low
Direct Reinvestment Place
Market Co
Narrow Niche Market
Investors Place
International Involvement

Learn more about starting a niche investment platform:

Where to start?

-> How much does it cost to start a niche investment platform?
-> Pros and cons of a niche investment platform

Need inspiration?

-> Other niche investment platform success stories
-> Marketing ideas for a niche investment platform
-> Niche investment platform slogans

Other resources

-> Niche investment platform tips

Funny Niche Investment Platform Names

Rectangular Speciality
Democratic Springboard
FixedInvestment
The Separate
Ideal
RussianPlatform
The Broad Chopines
The Temporary
Wise
Definite Specialized Place
The High Framework
The Wise
Real Asset Place
SemicircularNiche
Segment Pro
Specialized Market Group
Sound Portfolio Co
Foot Program Co
Integrated Chopines Place
Progressive Programme
Scale Investing Trading Co
PeculiarNiche
Average
Public Framework
Parental
Recessed Unique
The Populist
Corporate
The Underlying
The Real
Logistic assessment Investment
The Industrial Investors
Political Program Group
The Additional
Investor Collective
Inertial Chopines Group
Overseas
Risky Investment Funds Spot
The Proper
MobilePlatform
Risky Investor
Predestined Investment
Direct Investors Group
Sound Asset Co
Mobile
Profitable Equity
Substantial
Corporate Asset Pro
Open
The Ecologic Specialization
Recessed Specialization Co
Lesson Investment
The Direct
Arresting Investment
Shallow Weapons Platform Spot
Suitable Plank
Mobile Political Program Group
The Occupational
Populist Plank
Reassessment Investment
Progressive Plateau
The Empty
Vacant Specialized Pro
Permanent Specialized Group
Original Portfolio Group
ProfitableNiche
Lucrative Space Spot
The Stable Speciality
Separate Specialized Place
Empty Tool
Initial Investing Pro
The Concrete
Outward Equity Trading Co
The Particular
Outdoors Platform
EnvironmentalNiche
Special Specialized Co
Market Co
Total
The Initial
Manifesting Investment
Greater Equity Collective
MultiPlatform
NarrowNiche
SuitablePlatform
Available Specialized
Asset Collective
Permanent Invested Group
Upper Chopines Pro
Invest Trading Co
Profitable Speciality
PermanentInvestment
Initial Invested
WindowsPlatform
Narrow Space Spot
Industrial Invests
The National Political Platform
Progressive Plan
Circular Framework Place
Important
Narrow Specialization
CoveredPlatform
Bailey bridge Niche
Recession Spot
Investor Pro
Industrial Invested
Shallow Unique
Horizontal
Investing Investment
The Largest
Portfolio Trading Co
RectangularPlatform
The Progressive Springboard
Freshman Investment
Flat Chopines
The Canopied
Investment Funds Trading Co
The Deep Segment
Nice Nascency
Populist Program
Industrial Invest
The Scale Invests
The Striking
HeavyInvestment
The Single Module
The Ecological
LessInvestment
Recess Place
Central Specialized
The Corporate Investing

Cool niche investment platform name ideas

The Open
PublicPlatform
Investment Funds Group
The Front
Prominent Specialty Pro
Autonomous Invested Place
EnvironmentalNiche
The Upper Framework
Low
Permanent
The Populist
The Dark
Political Program Pro
Auction bridge Niche
National Tool
Public
Brooklyn bridge Niche
Progressive Pad
Permanent Invested Group
Front Tool
Industrial Inverter
Landlord Platform
The Enormous
Specialized
Right
Initial Investing Pro
AnnualInvestment
FootPlatform
The Shallow
RaisedPlatform
RiskyInvestment
The Additional Invests
The High
Peculiar Specialized
Dark Specialty Co
Foot Plank Spot
The Stable Speciality
Elevated Political Program Group
Concrete Chopines
The Open Plank
PermanentInvestment
Definite Speciality Spot
Space Place
The Upper
The Top Module
Wooden Weapons Platform
Private
Industrial
Industrial Invest
Fridge Niche
The Agricultural
Specific
Crowded Springboard Place
Cultural
The Inward
Populist Chopine
Central Space
Separate Unique Collective
Vacant Specialized Pro
The Lucrative
The Rocky
Alveolar ridge Niche
Considerable Portfolio
CompetitiveNiche
Enormous
Based
Worthwhile Invest
The Flat Program
Invested Investment
Progressive Plank
HighPlatform
The Initial
Reinvestment Co
Equity Co
The National Political Platform
Empty
Contract bridge Niche
Special assessment Investment
The Lofty Framework
UniqueNiche
The Excellent Political Program
The Worth
NationalPlatform
The Cross Tool
Nice Nest
Equity Trading Co
Own Space Place
InternationalInvestment
EconomicNiche
Arresting Investment
SinglePlatform
Orgasmic Springboard Pro
Underlying Political Platform Co
Offshore Platform
Chopine Group
Invests Co
Program Group
Resort Platform
Scale
The Worthwhile
Significant
The Gothic
Greater Investor Trading Co
The Arched
EnormousInvestment
ParentalInvestment
The Concrete
Environmental Specialty
OutwardInvestment
The Autonomous Investment Funds
Solid
SpecializedNiche
Corner Collective
Largest
Speciality Collective
Round
The Small Springboard
The Wide Political Program
Scale Investor
Assessment Investment
The Distinctive Corner
Narrow Newgate
Investor Place
Covered Plank Spot
The Direct
Stable Specialty
Empty Tool
The Ideological
Private Investors Group
The Annual Invest

Unique niche investment platform name ideas

Lucrative Specialty Trading Co
Worthwhile Invest Place
Profitable Reinvestment Place
Scale Portfolio Pro
ProfitableInvestment
Specialized Collective
RectangularPlatform
Enormous Reinvestment Place
Initial Input
The Heavy
Destined Investment
Lesson Investment
SemicircularNiche
FlatPlatform
Populist Pad
The Autonomous
Populist Plank
The Greater Investment Funds
International Invest
Separate Unique
Stable Segment Spot
Electoral Springboard Trading Co
Unique Specialized
Emotional Asset
Impairment Investment
The Broad Springboard
Concrete
Chopines Group
VaultedNiche
Risky Investment Funds Spot
International Investor
Small Tool
Stable Specialty Co
The Ideal
Little Specialization Co
Emotional Invested
Inertial Weapons Platform
Russian Chopines Place
Political Pad
The Temporary
Market Spot
The Circular
Unoccupied Specialized Group
Module Place
Nice Novelty
Specialized Pro
Chopine Place
The Biological
Program Co
The Distinct Recession
The Environmental Corner
Specialized Group
Cross
Inward Invested
Narrow Novelty
Mobile Political Program Group
HugePlatform
Siberian Weapons Platform Place
Initial Invest
EcologicNiche
Chopines Trading Co
The Competitive
Nice
Module Co
Useful
International
Vaulted Specialization Pro
Crowded Tool Place
Distinct Unique Group
Modest Investors
The Russian
The Permanent Space
Recession Trading Co
Canopied Unique Trading Co
The Substantial Invested
Recess Place
BiologicalNiche
Circular Corner Spot
The Net
Segment Pro
Underlying Program
The Central Tool
Emotional Asset Spot
Lucrative Recess Place
Chopines Co
Public Framework
Module Trading Co
Definite
The Public
Industrial Invested
LittleNiche
OverInvestment
Inward Investor
Stable Program Pro
The Modest Market
TotalInvestment
Independent Investment
The Annual
ConsiderableInvestment
Portfolio Pro
InertialPlatform
Narrow Nirvana
Canopied Specialization
Permanent Investment Funds Collective
Narrow Unique Pro
Planned
Permanent Specialized Group
The Excellent
Recessed
Political Program Group
Chopine Spot
The Extra Equity
Real Asset Place
Ridge Niche
Less
Recession Pro
Specialty Trading Co
Original Invests Group
Segment Co
The Distinctive
The Deep Segment
Proper Specialization Place
Transport Platform
Reinvestment Spot
The Top Chopine
Headed Specialization Trading Co
The Domestic
Unique Co
Asset Pro
Explore Platform

Cute niche investment platform name ideas

Industrial Investor
The Greater Reinvestment
Gothic Market Place
Ideal
The Risky
Public Plateau
Industrial Investment Funds
Equity Collective
Substantial
Definite Specialized Place
Safe Asset Co
Populist Plateau
The Financial
GothicNiche
Particular Recession Trading Co
Investment Funds Place
National
The Low
Worthwhile Investment Funds Group
ImportantNiche
Considerable
Corporate
Striking Program
The Striking Plank
The Progressive Springboard
Available Unique
Specialized Market Group
Asset Spot
Proper Specialization
High Weapons Platform
Portfolio Trading Co
The Rectangular
Cut platforms Platform
Flying bridge Niche
Striking Political Program
Invested Spot
International Internment
The Nice
SuitablePlatform
Ecologic Specialized
Original Investor Trading Co
The Distinct
Nice Novity
The Gothic Recession
Profitable
MobilePlatform
Extra Reinvestment Pro
Intestines Investment
CrowdedPlatform
Mobile
Recession Place
Term
Single Plank
The Narrow
Shallow Weapons Platform Spot
The Private
The Considerable
Safe Investment Funds Trading Co
EmptyNiche
RockyPlatform
International Invests
DefiniteNiche
Fixed Political Platform Trading Co
International Investors Place
Narrow
The Democratic
Populist Programs
Integrated Chopines Place
Raised Chopines Pro
Equity Group
Windows Tool
PublicInvestment
Autonomous Investing Collective
Windows Plank
Asset Collective
The Ecologic Segment
The Progressive
The Modest
The Profitable
The Total
Useful Recess
Massive
SpecificNiche
Suitable Plank
The Multi
Progressive Programme
Narrow Nascency
Temporary
Endorse Platform
The Special
Worth
Political Pulpit
Amendment Investment
The Unique Corner
Domestic
Investing Group
Progressive Pier
The Broad
Considerable Asset Place
Wise
Solid Plank
Multi
The Foreign
Asset Collective
Overseas
Substantial Reinvestment Spot
The Permanent
The Additional
Suppressant Investment
Agricultural
Shallow Recession Trading Co
Inward Input
Continental Tool Trading Co
Narrow Narrowcasting
Unique Pro
Definite Specialization Pro
The Overseas Asset
Occupational
Empty Specialized
Gothic
Net Investment Funds Spot
Industrial Input
Resentments Investment
The Brilliant Unique
Environmental Recession Group
The Underlying
Framework Place
Financial Investment Funds Place
Semicircular Corner Pro
The Economic

Clever niche investment platform name ideas

The Competitive Specialized
The Developmental Space
Recess Spot
The Recessed Specialized
Rectangular Recession Place
Initial Investor
Industrial Investing
The Huge
Oval Speciality Place
NiceNiche
Profitable Speciality
Passport Platform
Specialized Co
Headed
The Electoral
Underlying Plank
Unique Collective
Foot
InwardInvestment
The Tiny
HugeInvestment
Profitable Space Collective
Substantial Portfolio Group
Investors Spot
PrivateInvestment
Distinctive Segment Trading Co
RightNiche
The Over Equity
ElevatedPlatform
Continental Framework
Populist Political Program
Profitable Investors Group
Political Political Platform
Wooden Political Platform Collective
Inertial Chopines
Modest Invest
Depressant Investment
Narrow Corner Pro
Initial Inverter
Diving board Platform
Sound Asset Co
FundamentalNiche
The Initial Equity
CentralPlatform
Framework Pro
The National Chopine
National Chopine
The Largest Investors
Sextant Investment
Modest Invested
Elevated Module Group
Political Platform Co
Segment Spot
Top Tool Place
Specialization Co
Striking
Invested Co
Protected Market Group
RussianPlatform
The Lucrative Space
Electoral Political Platform Place
Initial Involvement
The Planned
Contentment Investment
Open
Shaped Segment
Asset Trading Co
Investing Investment
Direct Investors Group
Direct Asset
The Extra
Political Plan
Permanent Investment Funds Co
Political Platform Group
DevelopmentalNiche
Rectangular Springboard Group
Political Program Spot
Worthwhile
Populist Political Platform
Multi Political Platform
Empty Space
The Occupational
Horizontal
CoveredPlatform
Program Collective
OvalNiche
Fixed
Nice Newgate
Financial
Private Invest Place
The Fundamental Specialization
Invests Pro
Initial Invests
Narrow Nest
Elevated Tool
SafeNiche
The Appropriate Segment
The High Framework
The Comfortable
Modest Speciality Collective
The Deep
Reinvestment Trading Co
AggregateInvestment
Portfolio Group
ProductiveInvestment
The Round Segment
Narrow Nascence
LessInvestment
Nice Nascency
StrikingPlatform
The Concrete Weapons Platform
The Movable
ShallowPlatform
Airport Platform
The International
Recessed Recession Co
The Minimum Equity
WindowsPlatform
Bookstore Platform
Chopines Spot
Invest Collective
The Vaulted
Chopine Trading Co
Competitive
Risky Investors Trading Co
Stable Space Pro
ConcretePlatform
The Greater
The Industrial
Enormous Reinvestment

Best niche investment platform name ideas

Original Investment Funds Co
Narrow Specialization
Testing Investment
The Public Investment Funds
Lofty Chopine Trading Co
Invest Pro
Top Module Trading Co
Available Specialized
Rectangular
Plank Spot
The Striking
AvailableNiche
Biological Corner Place
ComfortableNiche
Progressive Program
Emotional
The Protected
Speciality Trading Co
International Involvement
Reinvestment Pro
Biological
Springboard Pro
The Circular Specialization
Corporate Asset Pro
Investing Co
Separate Space Trading Co
Initial Internment
The Ideal Framework
Real
The Useful
Underlying Weapons Platform
Siberian
Comfortable
Arched
Cross Program
The Scale Invests
Recessed Unique
Developmental
Progressive Programs
Investing Place
Distinctive Unique
FrontPlatform
Initial Invested
Inward Investors
Specialty Group
Broad
Module Collective
FixedPlatform
Industrial Investors
The Rocky Plank
Particular
Direct
UnoccupiedNiche
Greater Equity Collective
The Permanent Reinvestment
Nice Niche Market
Progressive Political Program
The Circular Program
The Wise
Support Platform
The Sound Investors
MovablePlatform
Question Investment
Bailey bridge Niche
Recess Pro
The Original
Suitable Framework Co
The Recessed Segment
The Ideological Springboard
The Stable
Initial Investing
Political Platform Pro
Electoral Chopine Pro
Public Weapons Platform Collective
The Canopied Unique
Risky Investor
Mobile Chopines Pro
Framework Group
Initial Investors
Investments Investment
HeavyInvestment
The Single
Narrow Space Spot
The Over
WorthwhileInvestment
Extra
Investment Funds Pro
PeculiarNiche
Corner Place
Empty Recess Co
Crowded
CanopiedNiche
Specialty Place
Recessed Specialization Co
Worth Investors Group
Productive Investors Co
Semicircular Recess Collective
Worth Invest
DeepNiche
The Shaped Recess
Invest Group
The Proper
Reinvestment Group
ArchedNiche
Fixed Invested Group
Raised Political Program
The Particular
Small Corner
Nice Nutraceuticals
RealInvestment
FixedInvestment
Movable
Public Program
The Common
The Parental
Annual
Invest in Investment
Lucrative
The Ecologic Specialization
Investors Place
SolidPlatform
Significant Invested Trading Co
The Separate
DistinctiveNiche
The Safe
The Peculiar
TopPlatform
Sound Portfolio Co
IndustrialInvestment
Platforms Platform

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Niche Investment Platform:

Simple is always better

This means a few different things. Your niche investment platform name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your niche investment platform:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Niche Investment Platform: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile