180+ New Arrivals Email Subject Lines (That Work!)

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May 15th, 2021

If you're looking to boost your email open rates and increase sales, your email subject line is the first (and most important) step in achieving those goals.

Did you know that 33% of email recipients open emails because of an engaging subject line?

That's why it's critical to craft a catchy email subject line that will get you the traffic and conversions you deserve.

We've put together a list of 180+ new arrivals email subject lines (that work!).

Some are proven examples from other successful campaigns, and some are creative ideas to inspire you.

Creative Email Subject Line Ideas

New arrivals just landed!!
American Eagle: Your 1-day-only code (inside)
Hush Puppies: Save BIG on bestsellers
Thanks for being a LOYAL customer to us. Enjoy these NEW ARRIVALS
Join me in congratulating us
This is BIG! 25% off regular price – including New Arrivals!
Ban.do: Check out the reviews…
Cheers to new arrivals!
We care for you. That’s why we added new products, just for you
Just TONIGHT and our reduced prices shoot up. Make your NEW ARRIVALS orders, NOW
Grab new arrivals $100
Happy Socks: The party is almost over!
Seriously, shop this new product
I am only talking with you about arrival of new products
Introducing the New Spring Collection
Are you ready to become a highly paid creative genius?
The discounts on the NEW ARRIVALS have been extended for a week. Don’t be left out. Shop NOW
Secret talk about introduction of new products
Chubbies: COME SALE AWAY
Get a chance to shop our new product range
New product announcement mail
Cheers to new arrival
Bonobos: Refer a friend, get 20% off
Everlane: We’re Glad You’re Here
Get free delivery for every new arrival you purchase this week
Just to alert you we have great products for you. Check them
Kick back with these new arrivals
30% Off All New Arrivals Ends Tonight!
New stock arrival alert!
Add a spring to your step with new sneakers 👟
Thanks for joining- introductory sale on new products
Bombas: Your Bombas Are Waiting For You
AYR: the fresh pants of bel-AYR
( name of the product) new product launch is here
10 new product gift ideas that you are going to love
Have you claimed your product yet?
We start a NEW YEAR with great product launches to serve you better. Isn’t that AWESOME
Congratulations to all the winners
Explore our AMAZING new arrivals. You will love them
I want to give you $10000
Happy Spring from [Brand Name]!
New Arrivals Under $100!
Up to 20 percent off on designer clothes.
My 2019 product launches are just here
Calvin Klein: Have you chosen your autumn outerwear?
Don’t miss our discount on the NEW ARRIVALS
Don’t Miss Out On All New Arrivals
Say hello to spring with new styles 🌷
An ALERT we are launching new products in a MONTH. Be ready by then
Lavish Alice: Thanks, It’s New
Please, can you give us a REVIEW of our new products?
Be the first to buy and ENJOY 60% off sale on our new products
Put away those winter coats, spring arrivals are here!
New Spring Arrivals Are Here!
Introducing our upcoming and new product series
Allbirds: A Limited Edition Treat Is Up For Grabs
Lifetime new product kit is available
We keep our PROMISE. And here are the new arrivals we promised you
Take your heart out and grab new products
30 percent off on new arrivals. Grab this offer
BUY our new arrivals and enjoy 40% off the price
American Eagle: 25% off our most-wanted bottoms (your code inside!)
Bonobos: Our email button broke. Here’s over 300 new arrivals.
Old Navy: Click quick!
Anthropologie: Do you know our best-selling pant?
New arrival alert email
It’s time to freshen up your spring wardrobe
Here come our AWESOME new arrivals.
Wool and the Gang: Treat your friends
Read this before deleting
Just came new stock only for you.
We have new arrivals. But the price is rising soon. BUY NOW
AYR: We can’t keep this jean in stock
Bombas: Our Favorite Runners’ Favorite Socks
All Eyes on Spring: The 2019 Collection is Here!
This new product sale is bigger than I realized
We have a FLASH SALE on our new arrivals. Just for a week.
Just in! New arrivals for August
Bonobos: SAAALE! Extra 40%! Sorry for yelling!
Allbirds: There’s A New Shoe In Town
A New Season with awesome NEW ARRIVALS for our esteem customers
Major announcement. Bigger discounts on new stock
Shop new arrivals! New products alert
35% OFF Sitewide including NEW ARRIVALS!
NEW Arrivals Are Here
Do you want to shop? We have new stock on our store
New Season, New Arrivals
American Eagle: A special discount just for you, Seray
Get rain ready with new spring arrivals 🌧
Bombas: Below-The-Radar Favorites
You said you want NEW PRODUCTS and here they are. Have a great shopping experience
Have a burning question on our new product arrivals? We are here to help
Mack Weldon: Sells out every year.
Levi’s: It’s official. You’re one of us. (Here’s 20% off)
New products alert! Shop new arrivals
Free product on buying 2 products
New Arrivals Just Landed…
New arrivals on the occasion of Fall/winter 2019
Take your shopping to the next level with our NEW PRODUCT ARRIVALS
Aerie: Get shopping with a new offer just for you
Shop our new JANUARY arrivals and save up to $200 per purchase
Ban.do: Get $$ when you tell a friend about us!
Get ready to thaw with these 5 spring must-haves
We are launching new products. Pretty amazing huh!!!
We’re crushing on new arrivals + 30% off all full price!
You need better products. That’s why we have NEW ARRIVALS for you
Kate Spade: let’s start this off with a gift: enjoy 10% off your next purchase
New arrivals – Fall/Winter 2017
Big product launch announcement
New arrival on Christmas and New Year Eve
We miss you. Take 20 percent off on your first purchase
Calvin Klein: Something to brighten your day…
This upcoming sale on new products is going to close
Just THREE HOURS and the offer on NEW ARRIVALS expires. Hurry up
The sooner you shop, the better
This is a big product! 30 percent off on new inventory
Subscribe to our email for an update on new arrivals
NEW ARRIVALS // Save up to 20%
AYR: Just lookin out for you
Happy Socks: Nobody gives holiday gifts like you
Take this survey and win one of our NEW ARRIVALS. NOW!!!
This is crazy OFFER 50% off the price+ free product delivery
Bloom into pretty with new lightweight knits 👚
ASICS Tiger: Get it before it’s gone…
J.Crew Factory: That was a good move
How our new product got the name
Marc Jacobs: The Box Bag As Seen On…
Swing into spring with new pastels
EyeBuyDirect: It’s the Sale You’ve Been Waiting For…
Forever 21: A Welcome Gift Just For You…
It feels great to make an order for NEW PRODUCT. Well why don’t you just enjoy the feeling
Everlane: Eyeing Something?
Levi’s: You Won’t Regret Opening This Email
Spend $150 and above on our new arrivals and get FREE SHIPPING
Top 10 new products under $10.
VISIT our store and do shopping on our new ARRIVALS today
Change it up with new spring arrivals
The Iconic: 8 easy pieces = spring sorted
Allbirds: Leap Into Comfort, Your Shoes Are Waiting
New arrivals alert!
Huckberry: Just a couple left…
Still wearing old clothes. Forget and come to us for the makeover
My new book is the biggest mistake
Private invitation to bumper sale on new arrivals
Grab your new clothes before the sale is over
You can save up to 20 percent on new arrivals
The biggest new product launch is finally here
Frank and Oak: Seray, Don’t forget these items
Up to 50 percent off on shoes including new arrivals
Tailgate: Congrats, you made the cut – here’s 25% off.
100 blog post ideas for introducing your new product
Reminder. Big announcement. New product in the market
Your long-awaited NEW ARRIVALS are here.
These promotional deals on new products will make you crazy
Spring is here! Time to play with pastels
Spring is here, and so are new arrivals 🌸
Name of the company/ product new feature announcement mail
Where are you going? Come and save 30 percent on new products
Pura Vida Bracelets: Going, going…
I love this sale. You will love this new product sale
Don’t try us…..until you take advantage of the season biggest sale ever
Spring forward with a new wardrobe this April
AllSaints: Five easy pieces
Chubbies: Today Only?
New Arrivals to Melt Into Spring
We are crushing on new arrivals.
J.Crew Factory: NEW ARRIVALS ARE HERE!!! (Sorry, we’re just really excited.)
Spring into warmer weather with new arrivals
New inventory. New arrivals are here in the store
Enjoy our new products+ free delivery. Offer expires in two days
New Year. New season. New arrivals
Flash Sale! 30% off New Arrivals!
Save up to 50 percent off on new arrivals
Brighten Up: New Colors for Spring
My gift to you: New product on sale only for you
New Arrivals This Week
Don’t miss these CRAZY discounts on our new arrivals
New arrivals for spring have sprung!
You are going to enjoy this sale. Big announcement
Aerie: Not to rush you, but BOGO free is ending…
Claim your copy until it is too late
Psst… Be the first to shop our new spring line 🌱
Last call for the big day
Don’t forget, your $500 shopping coupon for new products is expiring
Bombas: Our Bestsellers of 2019… So Far
Invitation for the biggest product launch. Live

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 180+ new arrivals email subject lines (that work!).

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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