90+ Best Mother’s Day Email Subject Lines [+ Free Email Templates]

Pat Walls

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Updated: February 22nd, 2024

90+ Best Mother’s Day Email Subject Lines [+ Free Email Templates]

What child does not adore their mother? Almost no one. That is why Mother's Day is such a well-known occasion. It's an opportunity for all of us to express our gratitude to the moms in our lives. While we express our gratitude in a variety of ways, one of the most common is gift giving.

Of course, you already knew that. Flowers and breakfasts have traditionally been connected with Mother's Day. However, you might be shocked to find that Mother's Day is the second greatest spending holiday in the United States.

So, how do you get your Mother's Day email opened and read?

The subject line is ultimately what determines whether or not someone opens your email. So, in the spirit of increasing your open rates, here's a curated list of amazing Mother's Day email subject line samples.

Mother’s Day Gift Idea Email Subject Lines

Show Mom Some Love with These Perfect Gifts
Mother's Day Gift Ideas: Pamper Her Like a Queen
Looking for good ideas for Mother’s Day?
Perfect Mother’s Day Gifts For EVERY Mom
Need Mothers’ Day gift ideas? Open this!
We’ve got the perfect gift she’ll simply love
Surprise her with a special gift to celebrate her style
Make Mother's Day Extra Special with These Surprises
Fill her Mother’s Day with love & chocolate
Mom’s Really Going to Love These
The gifts she’ll love this Mother’s Day
Mother’s Day Gift Ideas + New Products You’ll Love
This Just In: Mother’s Day Gifts, $50 & Under
Handpicked Gifts for Mom … shop now!
Personalized Gifts for Mom!
Just in Time for Mother’s Day!
Create a mother’s day gift guide
Discover BOLD new arrivals for Mother’s Day giving
Gift Ideas for the Mom Who Has Everything
This Mother’s Day, give Mom a gift like no other
Because she deserves it…Find the perfect gift for mother’s day
Celebrate Mom with These Memorable Presents
Handpicked for Mom: Our most fashionable gifts
To Celebrate Mother’s Day, We Are Giving A Free Gift With Purchase!
Make her day. Shop Mother’s Day gifts
Get your gifts in time for Mother’s Day – We’ll ship it FREE!
Pre-Order Your Mother’s Day Gift!
Just for her…Mother’s Day Gift Ideas
Today only! A FREE finishing touch for your mom’s day gift
10 Gift Ideas for the Best Mom Ever

Last-Minute Mother’s Day Email Subject Lines

Say 'Thank You' to Your Mom with a Last-Minute Gift
Last Chance to Get the Perfect Mother’s Day Gift!
Last Minute Gift Ideas for the Best Mom Ever
Save it for Mom – Order Now and We’ll Deliver Today
Your Mom Deserves a Last-Minute Treat
We’re Never Out of Stock | Mother’s Day Gift Shop
Mother's Day Delivery: Make it Extra Special
Mother’s Day Sale Countdown – 1 Hour to Go!!!
Don't Miss Out on These Mother's Day Deals
Mom Can’t Wait! – Same Day Delivery on Mother’s Day
Last Chance to Show Your Mom Some Love
Let Mom Know You Love Her – Buy Now While Stocks Last
Send a Gift to Mom in Time – Order Before 12 PM PST
Get it Gift Wrapped Now | Mother’s Day Offers
Hurry up before it’s too late! HUGE deals on Mom’s Day gifts
Call In Your Order – We Know What Mom Wants
Surprise Your Mom with a Last-Minute Gift!"
It’s Not Too Late to Order Your Mother’s Day Gift
Mother's Day Gift Delivery: Order Now
Don’t Wait Until the Last Minute → Buy Mom a Gift Now
Celebrate Your Mom with a Last-Minute Present
Today’s Mother’s Day Discount is Almost Gone
Last Minute Gift Guide for the Best Mom in the World
Buy Now – Ships on Mother’s Day
Send Your Love to Mom with a Last-Minute Mother's Day Gift
Early Bird Discount for Mother’s Day Preorders
We’ve Got the Right Mother’s Day Gift for You
We Ship Overnight – Your Mom Will Thank You
It’s the Last Day to Get Free Shipping on Mother’s Day
Time is Running Out – We’re Almost Out of Stock
Don’t Forget Mom! Get Her a Special Gift Before It’s Too Late!

Mother’s Day Free Shipping Email Subject Lines

Surprise Mom with Free Shipping!"
Celebrate Mom with a Gift & Free Shipping!
Free Shipping on Mother's Day Gifts!
Shop Now & Get Free Shipping For Mother’s Day
Last Chance for Free Shipping on Mother's Day Gifts!
Upgrade Your Mother's Day with Free Shipping!
Free Shipping from now until Mother’s Day!
Mother's Day Delivery Made Easy with Free Shipping!
Say it with Flowers & Free Shipping for Mother's Day!
Free Shipping For Mother’s Day Starts Now
Mother's Day Gift Ideas + Free Shipping!
Show Mom Some Love with Free Shipping!
Get Something Special For Mom with Free Shipping
Mother's Day Gift Perfection with Free Shipping!
Free Shipping on Your Gifts for Mom!
Mother's Day Delivery Done Right with Free Shipping!
Shop Mother's Day Gifts with Free Shipping Now!
Save on Mother's Day Gifts with Free Shipping!
Don’t Wait – Get Free Shipping Now for Mother’s Day
The Gift of Free Shipping for Mother's Day!
Find Something Mom Will Love & Ship It Free
Mother's Day Gift Delivery Made Simple with Free Shipping!
Free Shipping on the Perfect Mother's Day Gift!
Shipping’s On Us This Mother’s Day
Mother's Day Shipping Just Got Better with Free Shipping!
Get Your Mother's Day Gifts Delivered for Free!
Free Shipping Through Mother’s Day!
Mother's Day Gifts Delivered with Love & Free Shipping!
Free Shipping on All Mother's Day Gifts!
Get the Perfect Gift for Mom with Free Shipping

Mother’s Day Email Template Examples

Here are few great examples of Mother’s Day email templates you can use:

Mother’s Day Gift Idea Email Template

title=Show Your Love on Mother's Day with a Special Gift Dear [Name],

As Mother's Day approaches, we wanted to remind you of the special opportunity to show your love and appreciation for the amazing mother in your life. Whether she is your wife, mother, grandmother, or mother-in-law, a thoughtful gift can make her day even more special.

To help you find the perfect gift, we have curated a selection of thoughtful and unique items that are sure to put a smile on her face. From personalized jewelry to luxurious spa packages, there is something for every type of mother.

Here are a few suggestions to get you started:

Personalized Necklace: A beautiful piece of jewelry with her initials or birthstone is a timeless and sentimental gift that she will cherish forever.

Gourmet Gift Basket: If she loves gourmet food, surprise her with a basket filled with her favorite treats. From chocolates to wine, there is something for every taste bud.

Plant: A plant is a great way to brighten up any space and can be a reminder of your love and appreciation for years to come.

We hope these suggestions have given you some ideas for the perfect Mother's Day gift. If you need more inspiration, be sure to check out our full collection at [website].

Best regards,

[Your Name]

Last-Minute Sale Mother’s Day Email template

title=Last chance to show Mom how much you care with a special gift! Dear [Name],

Mother's Day is just around the corner, and if you're anything like us, you're probably scrambling to find the perfect gift for the special woman in your life. But don't worry, we've got you covered!

For this weekend only, we're offering a [Insert discount or special offer here]. Whether your Mom loves jewelry, home decor, or pampering herself, we've got something for every type of Mom out there.

This is your last chance to take advantage of this amazing offer, so don't wait! Hurry and pick out the perfect gift today.

Thank you for being a loyal customer, and Happy Mother's Day!

Best regards,

[Your Name]

[Your Company]

Mother’s Day Free Shipping Email template

title=Celebrate Mom with Free Shipping! Dear [Customer Name],

This Mother's Day, show your appreciation for the special woman in your life by giving her a thoughtful gift. And to make it easier, we're offering free shipping on all orders!

From now until [End Date], take advantage of this limited-time offer and choose from a wide range of gifts that will put a smile on your mom's face. Whether she loves jewelry, home décor, or unique keepsakes, we've got you covered.

Don't wait, order now and make this Mother's Day one she'll never forget.

Sincerely,

[Your Company Name]

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 90+ best mother’s day email subject lines [+ free email templates].

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Pat Walls