1,000+ Unique Men's Underwear Brand Names

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Updated: March 26th, 2025

So, you've come up with the perfect men's underwear brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your men's underwear brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best men's underwear brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your men's underwear brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Men's Underwear Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of men's underwear brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy men's underwear brand name ideas

Underwear is Art
I'm Good for Something
Busty Men
Under the Loonies
Fancy Undies
The Underwear King
Femme & Co
Pant-A-Lant
Nordic underwear
Roxy by Adam
The Big Ballerz
Superb Men Underwear
Underwear Guide
Mintz & Brooks
Undies Guide
Mr. Handsome
Menswear for men
The Naked Guy
The Men Underwear
Jocky Locker
Undies and More
Pleasures of the Male
Undies of Australia
Suit Up Men
Men's Underwear & Lifestyle
Underweave
Dads Wear
Men Underwear Enchantment
Co Men Underwear
Men Underwear Village
The Men Secret
Men Underwear Explored
My Men Underwear
Men Underwear Dress
Men Underwear Up
Snazzy Men Underwear
Go Men Underwear
Men Underwear Deluxe
Men Underwear Group
Trendy Men Underwear
Men Underwear Co
Posh Men Underwear
Men Underwear Io
Refined Men Underwear
Pro Men Underwear
Men Underwear Stream
Men Underwear Line
Men Underwear Hot Spot
Men Underwear Ice
Men Underwear Drag
Men Underwear Hop
Chosen Men Underwear
Men Underwear Shop
Sophisticated Men Underwear
Men Underwear Age
Polished Men Underwear
Men Underwear Art
Unique Men Underwear
On Men Underwear
Trek Underwear
Lookout Underwear
Dwell Underwear
Terra Underwear
Aqua Underwear
Champion Underwear
Doll Men
Spaces Underwear
The Tall Military Personnel
The Bright
Success Underwear
CleverestBoxers
Red
Pants Co
Looking
Gentleman Collective
Bvds Spot
Wonderful Piece Trading Co
Disposable
One
Mortal Military Personnel
Best Bagger
Remarkable Human Beings Co
Warm
The Class
Honest Human
The Unfortunate Gentleman
ArmedBoxers
The Dainty
Baggy Briefs
Boys Co
The Elderly Piece
Faced
BraveMan
UnfortunateMan
Wet jet Underwear
Feminine Linen Place
Used Union Suit
The Better
Retired
Younger Piece Trading Co
Boxes Boxers
Bvds Group
Lightweight Bagger
The Righteous
Married Mensch
PieceUnderwear
The Elderly Mankind
The Sleeved Linen
Serviceman Group
Proctor Boxers
The Aged
The Strange Humankind
Human Place
Baggy Bodybuilders
The Successful
The Promising
Bad Human Being Place
Married
Successful Pants Spot
The Skimpy
Shorts Pro
Pro
Used Undies
The Prominent
Dainty Underclothes

Creative men's underwear brand name ideas

British Boxing Gloves
Able Gentleman Trading Co
The Remarkable Human Being
New Underclothing
Disposable
Shocker Boxers
Cleverest Pugilist Co
Length Bvds
Mocker Boxers
Comforter Underwear
Mankind Group
Gentleman Trading Co
Undies Group
Human Group
The Long Linen
The Able
Oxford Boxers
Packer Collective
Fighters Place
Human Beings Group
Rich
Edible Bvds Trading Co
The Lined Underclothing
Handed
Unfortunate Serviceman
Mankind Trading Co
Used Underclothes
Few
Rich Military Personnel
Woolly
Pink
Cleverest Golfers Trading Co
ManyBoxers
The Tight
The Bearded Valet
Lightweight Boys Co
StainedUnderwear
Robbers Boxers
Red Pugilist Spot
Bearded Serviceman Trading Co
ThickUnderwear
Thong Place
The Famous
SilkenUnderwear
The Civilized Valet
WiseMan
Educated
ProBoxers
Apparel Co
Used Underpants
FemaleUnderwear
Primitive Piece Pro
OlympicBoxers
The Retired
Married Military Personnel
The British Jocks
Poor Serviceman Co
Mortal Mankind
SoiledUnderwear
Jocks Spot
Red Pants
Good Piece Pro
The Light
The Insulated
Underclothing Spot
The White
Cheap
Long Apparel
The Tattered Laundry
Handed Golfers Trading Co
The Ragged Underneath
Underneath Trading Co
Better Bantamweight
Forget Underwear
Clean
The Successful
Striped Underclothing Spot
The Big
Used Underneath Group
Golfers Spot
Human Co
Prepared Underwear
Golfers Collective
Baggy Boxing Gloves
Married Male
Pugilist Spot
The Wonderful Human Beings
Wicked Humankind Collective
FavoriteBoxers
Shockers Boxers
Mortal Madman
The Cuban
Wise Human Beings
Trained
Valet Trading Co
Better Boxing Gloves
Better Bagger
Intelligent Military Personnel
Blue Briefs
ExperiencedBoxers
The Famous Pugilist
The Tall Military Personnel
Good Piece Spot
Known
Happy Gentleman
ModernBoxers
Few Fighters Place
Warm Underneath Trading Co
The Married Serviceman
Favorite Jocks Group
Folded Apparel
The Outstanding
Boxer Boxers
The Male Boys
The Greek
Wet
Successful Pants Spot
Prospers Boxers
Greatest Bagger Trading Co
Upset Underwear
The Righteous Human Being
YoungerMan
Humankind Pro
The Mortal Human Beings
Heavy Bvds Trading Co

Learn more about starting a men's underwear brand:

Where to start?

-> How to start a men's underwear brand?
-> Men's underwear brand plan
-> How to finance a men's underwear brand?
-> How much does it cost to start a men's underwear brand?
-> Pros and cons of a men's underwear brand

Need inspiration?

-> Other men's underwear brand success stories
-> Marketing ideas for a men's underwear brand
-> Men's underwear brand slogans

Other resources

-> Profitability of a men's underwear brand
-> Men's underwear brand tips

Funny Men's Underwear Brand Names

Synthetic Underclothing Group
Underneath Trading Co
BlueBoxers
ModernBoxers
Better
Lobsters Boxers
Several Players
Linen Spot
The Bright
Expert Shorts
Proud
The Trained Bagger
White Linen Pro
Packer Pro
Extra
Bonser Boxers
Bad Valet Group
Blue Bouts
The Average
Upset Underwear
RedBoxers
Serviceman Trading Co
Used Underpants
Strange Mankind Co
The Worthy
Successful Fighters Group
Bearded
Skillful Players Pro
Rodgers Boxers
Righteous Human Being Group
ProBoxers
Handsome Valet Place
Strong Valet Place
Good Human Beings Spot
Synthetic Thong Co
Human Being Trading Co
The Successful Pugilist
Famous
Boys Place
The Handsome
Several
The British
DryUnderwear
The Spare Underclothes
Extra Apparel
Saucers Boxers
Comfortable Underneath Collective
Professional
White Boys Spot
Heavy Bvds Trading Co
The Bad Human Beings
Better Packer
Rocker Boxers
Strange Military Personnel
The Ragged Underneath
New Underclothing
The Spare Apparel
Prepared Underwear
The Mortal
Wicked
ThinMan
Clothing Spot
Extra Underclothing
Thermal Apparel Spot
The Big
The Elderly
Skimpy Clothing Co
Wicked Humankind Collective
Handed
The Innocent
Haired Human Being Pro
Cleverest Golfers Trading Co
Toddlers Boxers
The Insulated
Bright
Underneath Spot
Dainty
Military Personnel Collective
The Unfortunate Gentleman
Irish Undies Spot
Military Personnel Trading Co
Fighters Spot
Able Gentleman Trading Co
The Used
Potters Boxers
Stalker Boxers
Underneath Collective
The Promising Packer
GoodMan
Fighters Group
The Skilful Shorts
Worthy
Better Briefs
Laundry Trading Co
Mortal Monk
Valet Group
Nice Military Personnel
Clutter clear Underwear
British Brawlers
The Light
Frilly Bvds Trading Co
The Outstanding
Striped Clothing Co
RateBoxers
Mankind Group
FeminineUnderwear
WetUnderwear
Nags head Underwear
CleverestBoxers
Uncared-for Underwear
Boys Spot
The Professional Undies
Silken Underclothing
Pugilist Co
Of order Underwear
The Married Serviceman
The Baggy
Laundry Collective
PieceUnderwear
Primitive Human Being Spot
BigMan
South Fighters
WiseMan
Laundry Pro
BaggyUnderwear

Cool men's underwear brand name ideas

Thick Bvds
StyleUnderwear
Thong Pro
Used Underclothes
Underclothes Pro
Strange Human Beings
Mortal Human Beings
The Ordinary Gentleman
Able Human Being Place
The Tattered
Experienced Golfers Co
The Handsome Human Beings
The South Players
To them Underwear
Best Boys
The Righteous
Blue Boys
Clean Underneath
Class
Oxfords Boxers
The Male
The Stained Laundry
The Prominent
The Reasonable
Better Bagger
The Better
Players Co
AgedMan
Boys Place
The Thermal
The Civilized
ManyBoxers
Undies Trading Co
Synthetic Thong Co
The Tattered Laundry
Players Collective
Best Bouts
Military Personnel Trading Co
The Irish Packer
The Married
The Baggy
Married Serviceman
The Fanatical Bagger
Cuban
The White
The Handsome Human
Married Mate
Coarse Apparel Collective
Mankind Pro
Clean Shorts Spot
The Worthy
Fine
OutstandingBoxers
Packer Collective
Primitive Piece Pro
Underclothing Pro
EdibleUnderwear
The English
Skillful Players Pro
Elderly
Called Boys Spot
Comfortable Underneath Collective
The Remarkable
Tight Bvds
The Synthetic Underclothing
Underclothing Trading Co
Long Apparel
Wonderful
The Learned
FeminineUnderwear
Serviceman Pro
The Aged
Wicked Humankind Collective
Thong Trading Co
HeavyUnderwear
Known Pugilist Place
Boys Spot
Female Pugilist
Handsome Valet Place
Pink
Rate Boys Place
Bearded
Valet Co
New
Fighters Group
Bad
Honest Human
Pugilist Spot
The Thin
The Nice Human
The Unfortunate Serviceman
Rich Military Personnel
The Clever
Thin
StainedUnderwear
UsedUnderwear
Human Being Spot
The Haired
Yellow Thong
Mankind Group
Filthy
Laundry Group
Better Boys
GrownMan
The Loose
Underneath Trading Co
Best Bantamweight
Gentleman Trading Co
RaggedUnderwear
Mortal Male
The Fresh
Mortal Military Man
Used Undergarment
Retired Packer Place
English
Long
The Stained Linen
Tall
Cleverest Jocks Group
Rodgers Boxers
Mortal Monk
ExpertBoxers
Undies Co
Thick Clothing
Folded Apparel

Unique men's underwear brand name ideas

The Modern
Forget Underwear
Baggy Bouts
Prepared Underwear
Frilly Thong
Valet Group
Fighters Spot
Athletic Underclothes
Notable Boys
The Wise Gentleman
Proud
The Thick Clothing
The Tall Piece
The Skillful Jocks
Looking
Used Underside
The Pink Apparel
Jocks Place
Underneath Spot
HandsomeMan
Nice
WhiteBoxers
The Mortal Human Beings
The Notable Players
Wise Human Beings
Edible Bvds Trading Co
Clever Human
Blue Bagger
DisposableUnderwear
Worthy Human Beings
Cleverest Golfers Trading Co
Local Pugilist Pro
Good Human Beings Spot
Underclothing Group
Sleeved Bvds Pro
The Synthetic Linen
The Plain
ProminentBoxers
Humankind Collective
Striped Bagger
Armed
DaintyUnderwear
Frilly Bvds Trading Co
The Spare Underclothes
Piece Group
British Boxing Gloves
Married Males
Ragged Underneath Trading Co
Grown Gentleman Place
NotableBoxers
Pugilist Collective
Wise Humankind Spot
The New
FamousBoxers
Wet Packer
Dainty Underclothing Collective
Human Place
The Baggy Underneath
Apparel Place
Intelligent Military Personnel
Rich
PinkBoxers
Strange Valet Pro
Successful Pants Spot
Jocks Spot
The Sleeved Linen
Irish Undies Spot
Oxford Boxers
The Civilized Valet
Nags head Underwear
The Married Military Personnel
Mortal Mankind
Soiled Underclothes Co
Used Underclothing
Laundry Collective
Baggy Briefs
Striped Fighters Trading Co
Aged Humankind Co
The Unhappy
The Older
Happy Gentleman
Righteous Mankind Co
Old Mankind Pro
Able Gentleman Trading Co
The Able
The Elderly Mankind
Underneath Place
Boys Trading Co
The Soft
Married Madman
Warm Underneath Trading Co
YoungMan
Flimsy Underclothes
ExpensiveUnderwear
Trained Shorts
Synthetic
Primitive Human Being Spot
Mankind Trading Co
Tattered Thong Spot
Soiled Underclothes Trading Co
The Female Apparel
Potters Boxers
Shockers Boxers
Valet Spot
Used Undies
Worthy
The Bright
Used Underneath
Purple
Soiled
SkilledBoxers
DryUnderwear
Few
Bernadette Underwear
Old Piece Trading Co
Strange Military Personnel
Skillful Jocks Trading Co
Military Personnel Collective
Nice Military Personnel
Prospers Boxers
Professional Jocks Co
The Rate
Wet Golfers Spot
Instead Underwear
The Unfortunate Gentleman

Cute men's underwear brand name ideas

OldMan
The Used
MortalMan
Linen Trading Co
Tall Valet Place
OrdinaryMan
Blue Underclothing Co
Rocker Boxers
Wealthy
Underclothing Spot
Greek
Expensive
The Young
Better Brawlers
Fitting Laundry
Apparel Group
Edible
The Nice
The Former
The Tight Underneath
SuccessfulBoxers
The Intelligent
White Thong Place
Pugilist Co
RedUnderwear
Human Spot
Wet Underclothing Spot
GrayBoxers
The Insulated
Human Beings Pro
Lightweight Bagger
Bad Valet Group
Lobsters Boxers
Able
Human Being Group
GreekBoxers
The Professional Undies
The Former Pugilist
Known Pugilist Co
Civilized
Blotters Boxers
Blue Briefs
Used Underthings
The Lightweight Pugilist
BigMan
Affirmer Underwear
Few Fighters Place
The Active
Knit Linen Trading Co
Poppers Boxers
British Bouts
Gray
The Grown
Thong Group
Recess Underwear
Righteous
Human Group
Ordinary Serviceman
Favorite
Silky
Bad Human Being Place
Learned Human Beings Place
Mortal Madman
Undress Underwear
The Favorite Pants
RateBoxers
Skimpy Thong Collective
Clever Pugilist Spot
The Class Fighters
The Remarkable Human Being
AthleticUnderwear
Used Undershorts
Upstairs Underwear
The Armed
The Disposable Apparel
Feminine Laundry Collective
Pro Boys Co
BraveMan
Strange Human Beings Group
The Female
Thong Collective
Married Mensch
WoollyUnderwear
Shocker Boxers
Borders Boxers
GoodBoxers
Grown
The Clean
Jocks Collective
The Elderly Piece
Good
Bagger Collective
BlueBoxers
The Elderly
Baggy Boys
Clutter clear Underwear
The Successful
Aged Gentleman Spot
Edible Clothing Pro
British
Long Bvds
QuietMan
The Mortal
Tattered
Pants Trading Co
The Male Boys
Educated
The Fanatical
Feminine Linen Place
Thermal
SeveralBoxers
Human Pro
The Righteous Human Being
Wet
Finest
SilkenUnderwear
Expert Undies Pro
The Younger
Humankind Trading Co
Strange Serviceman Spot
Strong Piece Group
The Younger Human Being
Foxes Boxers
British Bantamweight
Clever

Clever men's underwear brand name ideas

Favorite Pugilist
The British
The Class
The Soiled Linen
The Long
Light
Again Underwear
Blue Boxing Gloves
The Several
Piece
Bearded Mankind Group
Bad Human Being Spot
Red Pugilist Spot
Extra
RedBoxers
Boxer Boxers
RichMan
Jocks Co
The Holy Valet
Human Beings Trading Co
Saucers Boxers
Boys Group
Notable
Expensive Underclothing Group
White
Striped Underclothing Spot
Of order Underwear
The Worthy Mankind
BaggyUnderwear
The Sensible Human
Used Union Suit
The Comfortable
Wet Underclothes
The Pretty Thong
British Shorts Pro
Thermal Apparel
Known Players Place
Big Piece
Piece Trading Co
Wise Human Beings Group
Outstanding Undies Collective
Younger Piece Trading Co
CleanUnderwear
Military Personnel Place
TrainedBoxers
Toddlers Boxers
The Ragged Underneath
The Skimpy
Successful Fighters Group
The Dainty Apparel
NiceUnderwear
Undies Group
Panties s Underwear
One
WiseMan
The Called
Handsome
Human Being Trading Co
BeardedMan
Time Boys Place
Better Boxing
Prominent Fighters
Linen Collective
Lieutenant governor Underwear
The Worthy Gentleman
Heavy Underneath
Authors Boxers
Few Boys Pro
FavoriteBoxers
Male
Handled Clothing Trading Co
Rockers Boxers
Used Underneath Group
Human Beings Group
Woolly
The Pro
Trained
Shorts Collective
Sensible
Red Pants
Fresh
Soaked
LacyUnderwear
The Trained Bagger
The Heavy
Extra Underclothing
Striped Bvds
Feminine Bvds Co
Few Boys
Piece Spot
Gentleman Collective
Under their Underwear
The Extra Underclothes
The English Pugilist
Prominent
Proctor Boxers
The White Mankind
The Blue
Serviceman Collective
Awarder Underwear
Expert Shorts
Mortal Mens
The Greek
The Red
Jocks Group
Righteous Human Being Group
Humankind Pro
HolyMan
Best Boxing Gloves
The Happy
One Packer Collective
Fitting Linen Trading Co
InnocentMan
Older Players Place
Wicked
Female
New Underclothing
Pink Bvds
Underfur Underwear
Ragged
Green
Lined
Thin Human Being
Brave
Several Undies

Best men's underwear brand name ideas

Athletic Underclothing Collective
Athletic
The Skilful Shorts
Golfers Collective
Pink Laundry Group
ThinMan
The Rich
Thong Place
Wealthy Human Beings Place
The Average
BestBoxers
AverageMan
PrimitiveMan
LightweightBoxers
Young
The Skilled
The Lacy Bvds
Mortal Mate
Light Apparel Spot
Underneath Collective
Silken Underclothing
Mankind Collective
Human Trading Co
ModernBoxers
The Good Human Beings
Pro
Professional
Favorite Jocks Group
The Thin Human Being
NewUnderwear
The Style Underclothes
The Tall Military Personnel
Handed Bagger Collective
British Jocks
Handed Golfers Trading Co
Good Piece Pro
Former Fighters Pro
The Gray
Retired
Robbers Boxers
The Fitting Underneath
The Rich Human Being
The Innocent Humankind
The Green Undies
The Clever Human Beings
Remarkable Human Beings Co
The Lightweight
Married Mankind
Shorts Co
Known Shorts Group
Jocks Trading Co
Used Underpants
Mortal Military Personnel
Golfers Boxers
The Wonderful Human Beings
LightweightUnderwear
Ordinary Valet
The Light
Married Mens
The Bad Human Beings
Clean Pugilist Pro
Ordinary Military Personnel
CubanBoxers
The Proud
Expert
LearnedMan
Wealthy Humankind Co
Apparel Co
Holy Valet Spot
The Few
Under there Underwear
White Packer Trading Co
Uncared-for Underwear
Top Jocks Collective
Good Piece Spot
White Boys Spot
The Cleverest
Uncared for Underwear
Fighters Place
Unfortunate Serviceman
The Soiled
Older Valet
Two
Aged
Choppers Boxers
Known
The Top
Underclothes Place
WealthyMan
Boys Pro
The Wise
Golfers Spot
Class Pants
The Lacy
Skimpy Clothing Co
The Handled Thong
Time Packer
Knit
Tight
GrayUnderwear
Players Pro
Dainty
Stoppers Boxers
Used Undergarments
British Brawlers
Dockers Boxers
The Skillful Shorts
Wise Mankind
The Wear
The Happy Mankind
The Promising
Clothing Trading Co
SoakedUnderwear
Underclothes Spot
The Athletic
Called
Mocker Boxers
Younger Serviceman Collective
The Greek Undies
The Spare Apparel
Former
The Married Serviceman
Length Bvds
OlympicBoxers
Woolly Underneath Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Men's Underwear Brand:

Simple is always better

This means a few different things. Your men's underwear brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your men's underwear brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Men's Underwear Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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