1,000+ Unique Men's Underwear Brand Names

•

Updated: January 19th, 2023

So, you've come up with the perfect men's underwear brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your men's underwear brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best men's underwear brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your men's underwear brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Men's Underwear Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of men's underwear brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy men's underwear brand name ideas

Underwear is Art
I'm Good for Something
Busty Men
Under the Loonies
Fancy Undies
The Underwear King
Femme & Co
Pant-A-Lant
Nordic underwear
Roxy by Adam
The Big Ballerz
Superb Men Underwear
Underwear Guide
Mintz & Brooks
Undies Guide
Mr. Handsome
Menswear for men
The Naked Guy
The Men Underwear
Jocky Locker
Undies and More
Pleasures of the Male
Undies of Australia
Suit Up Men
Men's Underwear & Lifestyle
Underweave
Dads Wear
Men Underwear Enchantment
Co Men Underwear
Men Underwear Village
The Men Secret
Men Underwear Explored
My Men Underwear
Men Underwear Dress
Men Underwear Up
Snazzy Men Underwear
Go Men Underwear
Men Underwear Deluxe
Men Underwear Group
Trendy Men Underwear
Men Underwear Co
Posh Men Underwear
Men Underwear Io
Refined Men Underwear
Pro Men Underwear
Men Underwear Stream
Men Underwear Line
Men Underwear Hot Spot
Men Underwear Ice
Men Underwear Drag
Men Underwear Hop
Chosen Men Underwear
Men Underwear Shop
Sophisticated Men Underwear
Men Underwear Age
Polished Men Underwear
Men Underwear Art
Unique Men Underwear
On Men Underwear
Trek Underwear
Lookout Underwear
Dwell Underwear
Terra Underwear
Aqua Underwear
Champion Underwear
Doll Men
Spaces Underwear
Known Shorts Group
The Bearded Valet
Uncared-for Underwear
Called
Younger
PrimitiveMan
Baggy Boxing Gloves
Piece Group
Wealthy Human Beings Place
The Soft
Haired Human Being Pro
Wet Underclothing Spot
SilkenUnderwear
Red Pants
Best Bagger
White Human Place
Primitive Piece Pro
Favorite Jocks Group
Talkers Boxers
Woolly Underneath Group
Bagger Collective
Lined
The Warm
Baggy Brawlers
Top Jocks Collective
Shorts Co
Bad
Shorts Spot
Thermal Underclothes Co
Several
The Fine Underclothes
The Younger Human Being
The South Players
Military Personnel Collective
Favorite Players Spot
Better Bagger
Olympic Pugilist Trading Co
The Extra
The Innocent
Nags head Underwear
Cuban
Good Human Beings Spot
Fighters Group
White Shorts Co
Professional
Best Boxing Gloves
Underclothing Group
The Good
Pugilist Spot
Known Players Place
The Pink Players
The British
Humankind Trading Co
Plain
Fresh
The Tattered Laundry
GoodMan
Under there Underwear

Creative men's underwear brand name ideas

LocalBoxers
Players Pro
Bad Valet Group
Strange Human Beings
The Soft
Married Mankind
Golfers Collective
Married Males
Wet jet Underwear
Wet Golfers Spot
MarriedMan
The Worthy Mankind
The Dainty
Used Undies
Under there Underwear
The Spare Underclothes
Expert
Filthy
Edible
Rockers Boxers
Known Pugilist Place
Plain
Holy
Old Mankind Pro
Dockers Boxers
Armed
The Extra Underclothes
PrimitiveMan
OlderMan
Active
Sensible
Good Human Beings Spot
Few Fighters Place
Gray
Tattered
Mortal Military Man
Thick Bvds
Baggy Bouts
UnfortunateMan
RedBoxers
New Apparel
The Red
Potters Boxers
EdibleUnderwear
Professional Players Place
Human Being Trading Co
The Soiled Linen
Older Valet
Undies Group
The Extra
Feminine Bvds Co
Able Gentleman Trading Co
The Insulated
SoakedUnderwear
Learned Humankind Trading Co
Blue Boys
Primitive Piece Pro
Best Bullfighters
Blotters Boxers
South Fighters
Pro Boys Co
Bad
The Soiled
Expensive
Grown
Humankind Collective
Local Pugilist Pro
Linen Spot
The Synthetic Linen
Feminine Laundry Collective
Upstairs Underwear
Monsters Boxers
The Handsome Human
The Light
Coarse Apparel Collective
Yellow Laundry Group
Time Boys Place
AgedMan
Mankind Collective
Military Personnel Spot
The White Mankind
The Athletic
Plain Thong
Undies Trading Co
Golfers Boxers
Human Group
Married Male
The Used
The Flimsy
The Handsome Human Beings
Tattered Thong Spot
Lightweight Bagger
Serviceman Collective
Lieutenant governor Underwear
Cuban
Married Mensch
Finest
Clever Pugilist Spot
Known Pugilist Co
Military Personnel Trading Co
Humankind Spot
The Skillful Shorts
Mortal Male
Better Boxing Gloves
Underclothes Collective
Laundry Collective
Known Shorts Group
Wonderful Piece Trading Co
GoodMan
PinkBoxers
BritishBoxers
Married Military Personnel
BaggyBoxers
The South Players
Human Spot
The Tattered
Human Beings Pro
The Pro
Righteous
Rodgers Boxers
Haired
Greek
Good Piece Spot
Upset Underwear
Thermal

Learn more about starting a men's underwear brand:

Where to start?

-> How to start a men's underwear brand?
-> Men's underwear brand plan
-> How to finance a men's underwear brand?
-> How much does it cost to start a men's underwear brand?
-> Pros and cons of a men's underwear brand

Need inspiration?

-> Other men's underwear brand success stories
-> Marketing ideas for a men's underwear brand
-> Men's underwear brand slogans

Other resources

-> Profitability of a men's underwear brand
-> Men's underwear brand tips

Funny Men's Underwear Brand Names

Aged
EdibleUnderwear
PrimitiveMan
The Light
The Older
Humankind Collective
Warm
The Big
Female
Human Being Trading Co
Several
Soiled Underclothes Co
Gentleman Collective
The Skilful
Worthy
Feminine Bvds Co
Tight
Fitting Linen Trading Co
Extra
Cleverest Pugilist Co
Handed Bagger Collective
Gray
Bearded
NiceUnderwear
The Olympic
Poor Humankind Collective
Time Packer
Many
Cleverest Jocks Group
ProminentBoxers
The Red
Players Pro
Underclothes Place
RetiredBoxers
Woolly
Feminine Linen Place
Younger
Thermal Apparel Spot
The White Mankind
Wet Packer
ModernBoxers
Experienced Golfers Co
Old Piece Trading Co
Wet jet Underwear
The Worthy
The Remarkable Human Being
Bvds Group
Thong Pro
The Clever
The Aged
The Dainty
Fancy
GreekBoxers
Frilly Thong
Stained Thong Place
The Skillful Shorts
New Underclothing
Wet Underclothing Spot
Elderly
Righteous Mankind Co
Dead men Underwear
Favorite
Mortal Monk
Borders Boxers
Fighters Place
Potters Boxers
Strong Piece Group
Happy Gentleman
Comfortable
Frilly Bvds Trading Co
The Fresh
GreatestBoxers
Bearded Mankind Group
Married
The Grown
The Lacy
Female Pugilist
YoungMan
Retired Packer Place
SilkenUnderwear
Wet Golfers Spot
Human Beings Collective
Wealthy
ThermalUnderwear
The New
Light
British Bodybuilders
The Greek Undies
The Rich Military Personnel
The Bad Human Beings
Tall Valet Place
Good Human Beings Collective
Primitive Human Being Spot
Silky Linen
British Bantamweight
Long Bvds
The Local
Silken
SuccessfulBoxers
FamousBoxers
Clothing Trading Co
Dainty Underclothes
Learned
Rocker Boxers
The Tall Piece
Monsters Boxers
Mankind Trading Co
Plain
The Trained Bagger
The Pink
Lockers Boxers
Lieutenant governor Underwear
Boys Group
Saucers Boxers
DaintyUnderwear
The Younger Human Being
Boys Place
The Holy Valet
Underclothes Collective
Used Underpants
Used Undergarment
Wise Human Beings
Soft Apparel
The Synthetic Underclothing
Clever Pugilist Spot

Cool men's underwear brand name ideas

Underfur Underwear
NiceUnderwear
Heavy
RedUnderwear
Thong Pro
The Coarse Clothing
Wise
Handsome Valet Place
Underneath Trading Co
WiseMan
The Fitting Underneath
Thong Trading Co
Blue Bantamweight
The Handsome Human Beings
Humankind Spot
The Green Undies
Many
SuccessfulBoxers
Golfers Co
ElderlyMan
Used Undies
The Sensible Human
Apparel Trading Co
AverageMan
Undies Co
Mortal Male
Learned Human Beings Place
The Good Human Beings
The Baggy Underneath
Striped Underclothing Spot
SkilfulBoxers
Learned Humankind Trading Co
Choppers Boxers
Red Pants
Military Personnel Place
Oscars Boxers
Aged Gentleman Spot
The Skilled
Mankind Trading Co
ThinUnderwear
Laundry Group
British Shorts Pro
Quiet
The Style Underclothes
Authors Boxers
Strange Military Personnel
Faced Valet Spot
The Successful Pugilist
Soaked Underclothing
Blue Bouts
SouthBoxers
The Baggy
Several Undies
FittingUnderwear
SkilledBoxers
Boxes Boxers
Serviceman Trading Co
Linen Collective
The Nice
UsedUnderwear
ArmedBoxers
Local Pugilist Pro
EdibleUnderwear
Pugilist Collective
Pro Shorts
Underclothes Collective
Trained
Clean
Known Pugilist
The Thermal
Favorite Players Spot
The Pro
CleverestBoxers
Best Bagger
Pugilist Group
Poor
The Promising Packer
The Gray
White Linen Pro
The Handled Thong
Red Pugilist Spot
Time Boys Place
Silken Underclothing
Retired Packer Place
Mortal Military Man
Irish Undies Spot
The Long Clothing
Top
British Bouts
Professional Jocks Co
BritishBoxers
Skimpy Clothing Co
Able Gentleman Trading Co
Strange Serviceman Spot
The Thick Clothing
Human Trading Co
The Able
Better Boys
The Brave Gentleman
GreatestBoxers
Feminine Linen Place
Human Being Trading Co
Synthetic Laundry
Flimsy Underclothes
BigMan
Piece Collective
The Stained Laundry
Young
Length Bvds
Unfortunate
The Warm
The Loose Underclothes
Undies Trading Co
Favorite Pugilist
Thermal Underclothes Co
The Thin Human Being
The Rich Human Being
Striped Fighters Trading Co
Fitting Laundry
British
Fitting Linen Trading Co
The Blue
Handled Clothing Trading Co
The Older
Experienced

Unique men's underwear brand name ideas

Humankind Collective
The Skilful
Upstairs Underwear
LightweightUnderwear
Bvds Spot
The Folded
Valet Group
Blue Boxing Gloves
The Aged
Few Boys
The Retired
OrdinaryMan
The Finest
The Skillful Shorts
The Green
Under there Underwear
Soiled Underclothes Co
Uncared for Underwear
Professional Players Place
The Good
Wealthy Human Beings Place
Edible Bvds Trading Co
Human Group
RateBoxers
Thong Collective
The Former Pugilist
ThermalUnderwear
The Irish Packer
The Called
Bright
Blue Brawlers
FemaleUnderwear
StripedBoxers
Shorts Pro
The Unhappy
Military Personnel Group
Rich Military Personnel
The Rate
Professional
Few
Handled Thong Pro
Frilly Thong
Blockers Boxers
The Wise
Mortal Mensch
Silken
Wet Underclothing Spot
New
Known
Packer Place
Fancy
Players Co
Laundry Pro
Packer Collective
The Reasonable
Married Mensch
Wonderful Piece Trading Co
Retired
Sensible
Gentleman Spot
Righteous
FavoriteBoxers
Filthy
Feminine Laundry Collective
Elderly
Primitive
Long
Blotters Boxers
Big
Underclothes Pro
InnocentMan
Underclothing Collective
Skilled
SkimpyUnderwear
Fresh
Blue Underclothing Co
Laundry Collective
Faced
Green
The Tattered Laundry
The Class Packer
The Tattered
Two
Known Pugilist Co
WetUnderwear
The Clean Underneath
The Loose
Wet Packer
WhiteBoxers
Comfortable
Robbers Boxers
The Class
South Fighters
Known Players Place
Doctors Boxers
Class
Thong Group
Linen Co
Nice
Synthetic
The Outstanding
GreekBoxers
The Soiled
Several
Dainty Underclothes
Strong Valet Place
The Righteous
The Younger
Cuban
Proud
The Learned
Red
AgedMan
Ordinary
Soiled
Righteous Piece Co
Married Mate
Old Mankind Pro
Called Boys Spot
Light Apparel Spot
FreshUnderwear
The Famous Pugilist
CubanBoxers
Time Fighters Group
Best Bullfighters

Cute men's underwear brand name ideas

Poor Humankind Collective
Holy Valet Spot
Baggy Briefs
Lightweight Bagger
OutstandingBoxers
The Faced Human
The English Pugilist
Greatest Jocks
Used Underclothing
Primitive Piece Pro
Experienced Golfers Co
ModernBoxers
ProBoxers
Brave
Better Briefs
Time
Green Shorts Pro
Strange Valet Pro
Coarse Apparel Collective
Instead Underwear
The Promising
Male
Gray
Lieutenant governor Underwear
Clothing Spot
Bearded Mankind Group
Professional Players
Blue Bullfighters
LearnedMan
LightUnderwear
Bad
Mortal Military Personnel
Used Underneath Group
Famous Boys
The Notable Players
HonestMan
The Style
The British
Pink Laundry Group
The Successful
The Better Bagger
The Married
Clever Pugilist Spot
Grown Human Place
Military Personnel Spot
Awkward Boxers
Fitting
Female
Active
Potters Boxers
Human Being Pro
Righteous Mankind Co
The Thin
Long Apparel
Underneath Place
The Handed
FamousBoxers
QuietMan
Younger
Blue Briefs
Human Being Spot
Trained Shorts
The Disposable Apparel
Players Collective
Happy
Edible
Comforter Underwear
The Handsome Human
BlueBoxers
BlueUnderwear
Serviceman Collective
Rodgers Boxers
Thermal Bvds
Athletic Underclothes
GrayUnderwear
The Wonderful Human Beings
GoodMan
Tattered
Thin Human Being
The Stained Linen
Fine
Cleverest Pugilist Co
Folded Apparel
Aged
Cheap Underclothes Pro
Wet
The Clever Human Beings
Striped Bagger
Thick Clothing
Baggy Bodybuilders
Younger Piece Trading Co
Boys Group
British Bodybuilders
Wicked Humankind Collective
The Civilized Valet
The Male
Bearded
The Innocent
Mankind Group
Stoppers Boxers
Laundry Co
Educated
StyleUnderwear
Wise Humankind Spot
Few Fighters Place
Piece Spot
Lobsters Boxers
The Long Linen
The White Mankind
Female Pugilist
Outstanding Undies Collective
Several Players
The Fresh
Human Pro
The Skilful Shorts
The Old
The Average
Military Personnel Collective
Handsome
Thin
Time Packer
Heavy Underneath
Clean Shorts Spot
The Long
Extra Clothing Group

Clever men's underwear brand name ideas

Awarder Underwear
Shorts Co
Notable Boys
The Silky
Used Undergarment
Able Human Being Place
The Soft
The Female
Clever Human
Lockers Boxers
The Female Apparel
Borders Boxers
Humankind Pro
Mortal
British Brawlers
The Ordinary Gentleman
Better Packer
Tattered Thong Spot
Bvds Group
UnfortunateMan
Best Brawlers
Jocks Collective
Synthetic Underclothing Group
New Underclothing
Strange Human Beings
Oxfords Boxers
South Players Co
The Armed
The Lightweight Pugilist
Piece Co
Human Beings Trading Co
Panties s Underwear
Sleeved
Human Spot
Few Boys Pro
The Educated
Athletic
The Pink Players
Human Beings Place
The Worthy Gentleman
BestBoxers
Wise Mankind
Favorite Jocks Group
Athletic Underclothing Collective
Handed Bagger Collective
GrownMan
RichMan
British Boxing Gloves
Grown Military Personnel Co
White
Underclothing Trading Co
BaggyBoxers
The Proud
Affirmer Underwear
The Unfortunate Gentleman
Comfortable Underneath Collective
Bagger Collective
Bonser Boxers
Dainty
Fighters Spot
Famous
British Jocks
Successful Pants Spot
Older Players Place
The Clever
The White
Piece Trading Co
Poor Serviceman Co
Better Boxing
Used Undershorts
Bad Valet Group
Expensive Underclothing Group
HandedBoxers
The Ragged Underneath
Wet Underclothes
Edible Clothing Pro
Gentleman Collective
Knit
Talkers Boxers
The New
The Flimsy
ThinMan
Honest Human
Serviceman Group
Human Co
Unfortunate Human Beings Spot
Greek
Used Undergarments
Serviceman Pro
Former
Heavy Bvds Trading Co
AthleticUnderwear
Uncared-for Underwear
Clean Underneath
YoungerMan
Forget Underwear
Lined
The Favorite Pants
Disposable
FormerBoxers
The Piece Underclothing
BadMan
The Tight Underneath
Better Boxing Gloves
Lightweight Boys Co
Favorite
Boys Co
Shorts Group
Human Being Group
Ragged Underneath Trading Co
British Bantamweight
The Rich Military Personnel
Nice Military Personnel
Big Piece
Able
The Cleverest
The Trained Bagger
Ordinary Valet
Armed
White Human Place
Boys Place
Skillful Jocks Trading Co
The Extra Underclothes
Thin Piece Spot
Pro Boys Co

Best men's underwear brand name ideas

Strange Human Beings Group
Apparel Place
Rich Human Beings Spot
The Greek
Used Union Suit
Oxford Boxers
Top Jocks Collective
British Shorts Group
Prominent Fighters
Grown Gentleman Place
Worthy
The Few
Worthy Military Personnel
SeveralBoxers
PinkBoxers
StainedUnderwear
The Comfortable
Pugilist Co
Piece Group
Aged Humankind Co
Pants Collective
Blue Bagger
Frilly Bvds Trading Co
The Younger Human Being
The Older Human
Bernadette Underwear
Poppers Boxers
TallMan
LacyUnderwear
The Soiled Linen
Married Mens
The Righteous Human Being
Knit Linen Trading Co
The Tight
Warm Underneath Trading Co
Human Place
Thick Bvds
The Bearded Valet
Intelligent
The British Jocks
Thermal
Bad Human Being Place
Looking
BraveMan
ExpertBoxers
Average
The Extra
Holy Mankind
Mankind Pro
Fancy Thong Trading Co
OldMan
The Worthy Mankind
White Packer Trading Co
Bad Human Being Spot
Tight
The Clean
Cheap
Dockers Boxers
Baggy
Wise Human Beings
Rockers Boxers
The Younger Gentleman
Mortal Mate
The Skillful Jocks
The Happy
Baggy Bagger
Soiled Underclothes Trading Co
The Big
Married Mankind
Underneath Collective
Underclothing Pro
Good Human Beings Collective
Striped Bvds
Rate Boys Place
FeminineUnderwear
GoodBoxers
Underclothes Place
RetiredBoxers
Feminine Bvds Co
The Lacy Bvds
Shorts Collective
The Tall Piece
ProminentBoxers
Under their Underwear
Boys Spot
Expert Shorts
Underclothing Co
Players Pro
Blue Boxing
Finest
Pugilist Pro
Toddlers Boxers
Jocks Spot
MarriedMan
SoakedUnderwear
Better Bantamweight
The Remarkable
Fighters Group
The Intelligent
Best Boxing Gloves
Expert
Used Underclothes
Married Military Man
Strange Mankind Co
Good Human Beings Spot
PinkUnderwear
Soft Apparel
The Athletic
Married Military Personnel
Laundry Trading Co
Known Pugilist Place
One Packer Collective
SilkenUnderwear
The Handsome
ManyBoxers
Silky
The Modern
Mortal Human Beings
Clever
The Married Military Personnel
The Top
Good
The Male Boys
Mortal Monk
Yellow Laundry Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Men's Underwear Brand:

Simple is always better

This means a few different things. Your men's underwear brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your men's underwear brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Men's Underwear Brand: Everything You Need To Know

‹

›

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile