1,000+ Unique Medium Publication Names

Updated: January 19th, 2023

So, you've come up with the perfect medium publication idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your medium publication stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best medium publication ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your medium publication.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Medium Publication Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of medium publication name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy medium publication name ideas

  • Yarn Collective
  • Agent Publication
  • SterileMedium
  • Dowry Story
  • The Chief
  • Interstellar
  • Anonymous Published Group
  • The Magnetic
  • Narration Co
  • CompleteStory
  • Wiry Story
  • Ideal Moderate
  • Disobedience Medium
  • Tale Spot
  • Publishes Trading Co
  • Short Storytelling
  • Intermediate Co
  • Publisher Pro
  • The Selective
  • Porous
  • The Pre
  • Final Issue Co
  • Different Narrative Spot
  • SubsequentPublication
  • UniversalMedium
  • The Wonderful
  • Second Stuff
  • The Elastic Intermediate
  • FinalPublication
  • History Group
  • Visual Short Group
  • OwnStory
  • Regression equation Publication
  • The Electronic
  • The Simple
  • Simple Storyline
  • Universal Metier
  • The Synthetic Intermediate
  • OnlinePublication
  • Two History Group
  • The Proper Midsized
  • PopularMedium
  • Separate Journal Spot
  • Corny Story
  • Artificial Short Co
  • Newsletter Group
  • Expression Publication
  • The Strange Narration
  • The Complex Moderate
  • Periodical Publish Pro
  • Dense Intermediate Pro
  • Subsequent Publishing
  • The Own
  • Aqueous
  • Familiar Yarn Co
  • Newsletter Trading Co
  • Tragic Report
  • MagneticMedium
  • Prior Pamphlet
  • Interstellar Term
  • The Immediate Editor
  • Anonymous
  • Standard Moderate Spot
  • Rich
  • Periodical Place
  • Real
  • The Weekly Issue
  • Published Pro
  • RegularPublication
  • Publications Publication
  • Curie Story
  • Own
  • FantasticStory
  • Mansion Publication
  • Essential Culture Medium Collective
  • The Excellent
  • The Later
  • The Good
  • Spiritualist Place
  • FunnyStory
  • The Extracellular Average
  • Recital Pro
  • Initial
  • The Terrible Chronicle
  • Tommy Story
  • Old Tale Group
  • The Monthly
  • The Gaseous Metier
  • Publish Trading Co
  • Latest Issue Co
  • Incredible Report
  • Selective Moderate
  • Extracellular Cooked Place
  • The Coherent History
  • Narration Collective
  • Suasion Publication
  • Acid Term
  • Publishes Collective
  • GoodStory
  • Modified Metier
  • Yarn Trading Co
  • Magazine Pro
  • ElectronicPublication

Creative medium publication name ideas

  • Modified Metier
  • Metier Collective
  • ComprehensivePublication
  • Excellent Newsletter
  • Best Midsize
  • The Two
  • Similar Scoop
  • Familiar Chronicle
  • Expedient Medium
  • Second Stuff
  • Standard Moderate Spot
  • The Previous
  • Electronic
  • Standard Term
  • Interesting Storey
  • Narration Spot
  • WonderfulStory
  • AnnualPublication
  • Present Publisher
  • Scholarly Published Pro
  • CeasedPublication
  • The Dramatic Chronicle
  • Posthumous Paper
  • Ideal Moderate
  • Page Fib Co
  • Earlier Published Trading Co
  • Recent Issue Place
  • Tommy Story
  • Long Yarn Trading Co
  • Publish Group
  • The Complex
  • Timely Newsletter Spot
  • DelightfulStory
  • Principal Midsized
  • Yarn Trading Co
  • Publications Publication
  • Chronicle Collective
  • The Pretty
  • Prior Published
  • Account Collective
  • Magnetic Moderate
  • Average Group
  • Weekly Issue Pro
  • The Sterile
  • Minimal Mild
  • New Cooked Place
  • ElectronicPublication
  • Artificial
  • The Porous Term
  • Short Storytelling
  • Spiritualist Collective
  • Narration Group
  • Promethium Medium
  • Intermediate Group
  • The Acid Metier
  • Magnetic
  • Same Screenplay
  • Universal Metier
  • Continuous Culture Medium
  • Midsized Co
  • The Earliest
  • Second Section
  • SameStory
  • Marry Story
  • Free
  • Simultaneous
  • Periodical Publish Pro
  • Previous Periodical
  • Solid
  • Synthetic Culture Medium Group
  • Anisotropic Culture Medium Pro
  • Worry Story
  • History Group
  • Gaseous Midsize Trading Co
  • Present Periodical
  • The Conditioned
  • Melancholy Story
  • The Forthcoming Journal
  • Strange Shocker
  • The Gaseous
  • Present Publishes
  • The Amusing
  • Special Publish
  • Publish Trading Co
  • Known
  • Editor Group
  • The Rapid
  • Porous
  • Publisher Place
  • Sterile Cooked Pro
  • Inside Tale Spot
  • True
  • Prior Print
  • Incredible Report
  • The Coherent History
  • The Electronic Short
  • The Principal Midsize
  • Similar Recital
  • The Eventual Publish
  • Meridian Medium
  • Biblical
  • Strange Screenplay
  • AlkalineMedium

Learn more about starting a medium publication:

Where to start?

-> How much does it cost to start a medium publication?
-> Pros and cons of a medium publication

Need inspiration?

-> Marketing ideas for a medium publication

Other resources

-> Medium publication tips

Funny Medium Publication Names

  • The Inside Storey
  • Proper
  • Metier Collective
  • Monthly Published
  • Radiate Medium
  • Posthumous Paper
  • The Initial
  • Coherent
  • Strange Shocker
  • MonthlyPublication
  • Essential Culture Medium Collective
  • InitialPublication
  • CompleteStory
  • The Appropriate
  • Printed Publish
  • Beautiful Recital Pro
  • Entire
  • Ideal
  • The Scholarly Publishing
  • Simultaneous Issue
  • FinalPublication
  • Synthetic
  • Immediate Medium
  • Ages Publication
  • Monthly
  • Short Scoop
  • Same Scandal
  • Anonymous Periodical Collective
  • Initial
  • LiquidMedium
  • The Synthetic
  • Daily Published
  • True Tale
  • Rocky Story
  • The Forthcoming
  • The Amusing
  • The Standard Average
  • Kazan Publication
  • Own
  • Similar Account Trading Co
  • The Similar
  • Narration Collective
  • Term Co
  • The Coherent History
  • The Rich
  • The Active
  • Prior Pamphlet
  • The Official
  • Present
  • OriginalStory
  • Scientific
  • WeeklyPublication
  • Anonymous Published Group
  • The Nonlinear
  • Stadium Medium
  • Periodical Paper
  • Annual Newsletter Co
  • Selective Moderate
  • Sad Scandal
  • Publishes Spot
  • Report Pro
  • Tragic Report
  • Simple Script
  • Final Periodical Group
  • Scholarly Published Pro
  • Interstellar Term
  • Strange Stuff
  • Inside Tale Spot
  • The Nonlinear Intermediate
  • Visual
  • Worry Story
  • The Continuous Metier
  • Suitable Term Co
  • Abrasion Publication
  • The Monthly Journal
  • Similar Recital
  • PresentPublication
  • SameStory
  • Known
  • The Aqueous
  • Biblical Account
  • The Page
  • Aqueous
  • Latter Published
  • Complete Narrative Trading Co
  • Second Section
  • Malaysian Publication
  • New Cooked Place
  • Jury Story
  • Present Publisher
  • Azeri Story
  • WholeStory
  • The Fantastic
  • The Gaseous Metier
  • Night raven Publication
  • Everybody Story
  • DelightfulStory
  • Chief Midsize Trading Co
  • Old Tale Collective
  • The Electronic
  • Short
  • RecentPublication
  • Simple Narrative Spot

Cool medium publication name ideas

  • Famous Account
  • Kazan Publication
  • SterileMedium
  • Separate Journal Spot
  • Simple Scoop
  • Classic
  • Short Saga
  • The Sterile
  • Modified Moderate
  • The Forthcoming Journal
  • FantasticStory
  • Coherent
  • Famous
  • The Posthumous
  • PopularMedium
  • ViscousMedium
  • Newsletter Group
  • Narration Place
  • PhysicalMedium
  • The Infinite
  • Moderate Spot
  • The Only
  • The Appropriate Midsize
  • Editor Collective
  • Tragic
  • Rocky Story
  • Newsletter Trading Co
  • Incredible Narrative
  • The Monthly
  • Same Scandal
  • The Tragic
  • Previous Medium
  • Standard Spiritualist
  • Pathetic Narration Group
  • Midsize Collective
  • Capsaicin Publication
  • Long Yarn Trading Co
  • Familiar
  • Physical Term
  • The Online Publisher
  • Short Scoop
  • Inside Yarn
  • Isotropic
  • StandardMedium
  • Continuous Culture Medium
  • DifferentStory
  • RegularPublication
  • Corky Story
  • Contrary Story
  • Familiar Chronicle
  • The Weekly Issue
  • The Dramatic Chronicle
  • Expedient Medium
  • Previous Periodical
  • Premium Medium
  • Same Script
  • The Alkaline
  • Beautiful Recital Pro
  • The Standard Average
  • Occasional Journal Co
  • AnisotropicMedium
  • Publishes Pro
  • Principal Culture Medium
  • New haven Publication
  • Journal Co
  • Newsletter Co
  • Amazing
  • Published Spot
  • Same
  • Report Pro
  • The Unauthorized
  • New Cooked Place
  • Short Storytelling
  • Short Shocker
  • Acid Term
  • Editor Group
  • WeeklyPublication
  • SadStory
  • WholeStory
  • Journal Pro
  • Cataloging Publishing Collective
  • Valuable Publishing Pro
  • History Group
  • MinimalMedium
  • The Rich Average
  • FreshMedium
  • Account Pro
  • Publish Group
  • The True Storey
  • The Earliest Publisher
  • Prompt Periodical
  • Phase in Publication
  • LiquidMedium
  • Unauthorized
  • Nice Yarn
  • The Elastic Intermediate
  • Minimal Midsize
  • Monthly
  • Short Collective
  • Latter Newsletter Group
  • Classic Chronicle Place
  • ClassicStory
  • Prior Publishes

Unique medium publication name ideas

  • GaseousMedium
  • The Separate
  • Daily Publishing Collective
  • Long Tale Co
  • Sari Story
  • Original Fib Co
  • MagneticMedium
  • Intermediate Co
  • Anonymous Published Group
  • EarliestPublication
  • Visual
  • The Excellent
  • English
  • Midsized Group
  • First Magazine Place
  • SubsequentPublication
  • The Present
  • Unauthorized Periodical Collective
  • The Extracellular Average
  • Mediums Medium
  • The English
  • Timely Publish
  • Publisher Pro
  • Melancholy Story
  • The Nonlinear
  • Immediate
  • SyntheticMedium
  • The Cataloging Publisher
  • Miscellaneous
  • True Tale
  • The Classic Report
  • Pathetic History Group
  • The Nice
  • The Modified
  • Bleary Story
  • Equation Publication
  • OriginalStory
  • Agent Publication
  • The Familiar
  • Maori Story
  • The Top
  • The Containing
  • Modified
  • Posthumous Newsletter
  • Proper
  • Universal
  • Periodical Publisher
  • Charming
  • Carry Story
  • Account Group
  • Chronicle Pro
  • The Wonderful
  • The Famous
  • Storey Group
  • Freemason Publication
  • The Previous
  • The Latest
  • Second Yarn
  • ThirdStory
  • Presidium Medium
  • Weekly Issue Group
  • Present
  • Fantastic Fib
  • Extracellular Cooked Place
  • Full Narrative Group
  • The Short
  • The Initial
  • Idiom Medium
  • The Anisotropic
  • The Miscellaneous
  • TrueStory
  • Future
  • Aqueous
  • Dense Intermediate Pro
  • Ceased Publishes
  • Magnetic Metier Pro
  • Annual
  • The Porous Term
  • The Minimal
  • Strange Shocker
  • Eventual
  • The Coherent
  • Synthetic Metier
  • The Original
  • The Powerful Moderate
  • Alkaline Midsize Place
  • The Continuous Metier
  • Expedience Medium
  • Fantastic Recital
  • The Interplanetary
  • Previous Paper
  • Publish Trading Co
  • Narration Collective
  • The Happy
  • The Page
  • Neutral Short Spot
  • Eyrie Story
  • Dramatic Chronicle Place
  • Serial Editor Trading Co
  • Biblical History
  • Periodical Publish Pro
  • Page Fib Co
  • The Official

Cute medium publication name ideas

  • The Complex Moderate
  • Initial
  • ValuablePublication
  • Issue Trading Co
  • Publish Co
  • Sterile Midsized Pro
  • The Linguistic
  • Different Account Spot
  • Publisher Place
  • Ideal
  • Journal Group
  • Excellent Newsletter
  • Latest Issue Co
  • Minimal Modest
  • Suasion Publication
  • The Complicated Fib
  • Second Section
  • Magnetic
  • Minimal Cooked Place
  • Sad Storey Group
  • Lenient Medium
  • Raven Publication
  • Curious Narration Collective
  • The Aqueous
  • The Valuable
  • RichMedium
  • Mansion Publication
  • The Own
  • Modified Method
  • Sherry Story
  • Original Report Place
  • Essential
  • Eventual Periodical
  • Periodical Pamphlet
  • Medio Medium
  • FinalPublication
  • Paramecium Medium
  • The Chief Short
  • Publishes Spot
  • Narration Spot
  • The Scholarly
  • The Strange Narration
  • The Future
  • Pre
  • Humorous
  • The Rich Culture Medium
  • Ideal Moderate
  • Moderate Trading Co
  • Complex Intermediate
  • Porous
  • The Primary
  • The Humorous
  • Short Group
  • Weekly Issue Pro
  • UniformMedium
  • FantasticStory
  • The Coherent History
  • Premiums Medium
  • Ingredient Medium
  • The Thrilling History
  • Strange Saga
  • The Second
  • Recent
  • Extraordinary Narration
  • Vanadium Medium
  • Different Narrative Spot
  • Publish Spot
  • The Transparent Spiritualist
  • Rapid Published Place
  • Moderate Place
  • Interstellar
  • Final Periodical Group
  • Incredible Report
  • Synthetic Moderate
  • Neutral Short Trading Co
  • Initial Newsletter Pro
  • Narration Group
  • Publisher Spot
  • Special Publish
  • Synthetic
  • Modified Moderately
  • Short
  • Prior Paper
  • Timely Newsletter Spot
  • Recital Pro
  • The Terrible Chronicle
  • Simple Storyline
  • The Old
  • The Quarterly
  • Transparent Metier Co
  • Immediate Medium
  • Magazine Collective
  • The Nonlinear Intermediate
  • Present Publisher
  • Unshaven Publication
  • Artificial
  • Narrative Collective
  • The Real
  • Attention Publication
  • Chronicle Co
  • Remedial Medium
  • Latest Periodical
  • The Complex

Clever medium publication name ideas

  • Tarry Story
  • The Aqueous Midsize
  • Previous Publishes
  • Average Group
  • Abrasion Publication
  • Printed Publish
  • The Previous Issue
  • Principal Midsized
  • Recital Co
  • The Low
  • Tale Collective
  • The Useful Newsletter
  • The Sad
  • Long Recital Spot
  • Linguistic Short Co
  • Primary
  • The Conditioned
  • Curie Story
  • Interstellar Intermediate Collective
  • LiteraryMedium
  • Sole Intermediate Collective
  • The Exciting Storey
  • Interesting Report
  • Visual Short Group
  • CompleteStory
  • Viscous Midsized Co
  • The Complete
  • Selective Moderate
  • The Pre
  • Amusing Account Place
  • The Gaseous Metier
  • Chronicle Collective
  • Interstellar Term
  • Magnetic Mid
  • The Remarkable
  • Old
  • Earlier Published Trading Co
  • Forthcoming Editor Co
  • ExcellentPublication
  • LatestPublication
  • Connection Publication
  • WonderfulStory
  • Acid Midsized Group
  • Report Trading Co
  • AlkalineMedium
  • Anonymous
  • Occasional
  • The Two
  • Spiritualist Collective
  • Uniform Midsized Co
  • Scholarly Published Pro
  • Narration Pro
  • Scholarly
  • Two Narration Place
  • The Printed
  • The Simple
  • The Inside Narrative
  • Gaseous Midsize Trading Co
  • Chronicle Group
  • Worry Story
  • Principal Spiritualist
  • InterstellarMedium
  • The Monthly Issue
  • Humorous Yarn
  • The Electronic Short
  • Theory Story
  • Culture Medium Place
  • The Rapid
  • Publishing Group
  • Biblical Account
  • Azeri Story
  • The Forthcoming
  • Cooked Spot
  • Weekly Newsletter
  • Report Collective
  • The Essential Midsized
  • Sad Shocker
  • Prior Published
  • Same Section
  • Sterile Cooked Pro
  • Short Screenplay
  • Sad Scandal
  • Short Stuff
  • Intermediate Spot
  • Narrative Spot
  • Complete
  • OccasionalPublication
  • Curry Story
  • Pretty Yarn
  • Subsequent Publishing
  • Present Magazine
  • Tragic Report
  • The Scholarly Publishing
  • Short Scandal
  • Essential Culture Medium Collective
  • Similar Screenplay
  • Prior Print
  • Deviant Medium
  • Humorous Tale Trading Co
  • Page Report Collective
  • Thrilling
  • ShortStory
  • Minimal Midsized

Best medium publication name ideas

  • The Selective
  • The Prompt
  • Media Medium
  • Different
  • Present Publish
  • Storey Spot
  • History Co
  • Previous Print
  • Exciting
  • Third Yarn
  • Amazing Tale Group
  • Jerry Story
  • Meridian Medium
  • Emblazon Publication
  • Prompt Published
  • The Immediate
  • Spiritualist Group
  • Terrible Recital Co
  • Midsize Co
  • Similar Recital
  • Second Storey
  • Same Screenplay
  • Issue Pro
  • Median Medium
  • ScholarlyPublication
  • Earliest
  • Devious Medium
  • Tedious Medium
  • Interscience Periodical
  • Useful
  • Account Spot
  • Valuable Published Collective
  • English Publish Spot
  • Prior Magazine
  • InitialPublication
  • Disobedience Medium
  • Minimal Milieu
  • Magnetic Method
  • Persuasion Publication
  • PresentPublication
  • Own
  • Primary Term Pro
  • Weekly Editor Group
  • Viscous Spiritualist Spot
  • The Extraordinary Chronicle
  • Differential equation Publication
  • Nice Storey Place
  • Regression equation Publication
  • Yarn Collective
  • Scientific
  • Coherent History
  • The Earliest
  • Modified Metier
  • Ideal Culture Medium
  • Periodical Spot
  • The Official Publish
  • Strange Section
  • Best Midsize
  • Moderate Pro
  • Magnetic Material
  • The Valuable Publisher
  • History Place
  • Monthly Published
  • The Proper Midsized
  • Mommy Story
  • The Similar
  • Rich Average
  • The Magnetic
  • Tommy Story
  • Sad Saga
  • FamousStory
  • The Basal
  • SimultaneousPublication
  • Strange Storey
  • Old Tale Collective
  • Modified Midsized
  • Yarn Pro
  • Midsized Collective
  • Strange Stuff
  • Real
  • Recent Issue Place
  • The Biblical
  • Dreary Story
  • The Separate Periodical
  • Anonymous Publishes Co
  • Preferred Metier Trading Co
  • Printed Newsletter Pro
  • Report Place
  • Anisotropic Intermediate Spot
  • Short Place
  • The Complete Midsize
  • Final
  • ElectronicPublication
  • The Acid Metier
  • Timely Editor Group
  • Old Tale Group
  • Separate Publishing
  • Safari Story
  • Fascinating Account Collective
  • Online
  • Final Issue Co
  • Uniform
  • Rich

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Medium Publication:

Simple is always better

This means a few different things. Your medium publication name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your medium publication:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.