965+ Best Medical App Names

Pat Walls

•

Updated: February 15th, 2023

So, you've come up with the perfect medical app idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your medical app stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best medical app ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your medical app.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Medical App Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of medical app name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy medical app name ideas

Medical Facts
MedList
Dr. OnCall
iCarePro App
ChildCare App
Lista Medica
MD Consejo
ChooseLyf
Recovery App
Body System App
SympList App
Medic World
UrPulse App
1stHeartBeat
MedManual
Medictionary App
UrFine
24/7 MD
TeleMed App
Online Aid
Virtual Aid
Merci MD
Online Cura App
Good Dr App
Eye Consult
Eye Check App
DxQuiz
Mental Coach
Surgery Expert App
MDXperts
MedXpert
PatientCare 360
(company name) Care 365
KeepSafe
My eDr App
Dr Dx App
ePrescription App
Health Diary App
Daily Health Tracker
DrSx App
Dr Symptoms
Express Consult
Health Expert App
My eDentist
1stTimeMom
Mobile Consult
Cardio Guide
FitnessMate
KidsDr
MobilEConsult
(founder name) Medical
24/7 Vcare
Dr AMA - Dr. Ask Me Anything
Medical eLibrary
Patient Corner
EMA - emergency medical assessment
(company name) FAG (company name First-Aid Guide)
(family/company name) Clinic
MedWeb
HumaCare App
Rxpert App
WebDoc
On-Care App
DocMeetsPatient App
Online Anatomy
DigiSkin Care
MH Xpert - mental health expert
Baby MD
Kids MA - kid's medical assessment
Child Expert App
Ola Baby App
Pedia Virtual App
Medical Parenting
MommyCare
1-on-1 Consult
The Cal Appendices
Psa Co
Western Physicians
Alternative Hygiene
The Efficient
Ppa Place
DateApp
ModernHealthcare
Aged Appendices Collective
14th
Bound Appendices
Appendices Trading Co
Holistic Hygiene
The Ambulatory Hygiene
ContemporaryHealthcare
Anti Application
Intradural Ppp Co
The National
PharmacoMedical
King crab App
1st
Beta Defaults Pro
Based Appendix Spot
Routine Medicine Place
Doctor Trading Co
The Maroc
The Wild
Fpa Co
Patient
Ab App
Vesicle Medical
Medicine Group
3rdMedical

Creative medical app name ideas

The Suboccipital
Unilateral Ppa
Health Place
Public Hygiene Group
Medical Checkup Group
The Philippine
The Unilateral
Chartwell Healthcare
Historico Health Check Place
Make Medication
Ppa Pro
Care Co
The Accessible
Corporate
The Effective
EffectiveHealthcare
Quest Physicians
Anonymous Appendix
PreMedical
Native Doctors
13th
Slab App
Efficient
Stab App
The Lateral
Public Defaults Spot
The Rural Medicare
PhysicalMedical
The Integrated
HolisticHealthcare
The Simple
1945
Maroc Medic
Collectible Medical
Innovative
Improved Health Trading Co
Hygiene Place
Medical Co
Psa Trading Co
Based Heath Pro
Illinois Medical Examination Co
Medical Examination Co
Safe Health
Partial
Northwestern
Regional Medical Exam Trading Co
Impregnable Medical
Associated Appx
Bound Appendix
HealthMedical
The Quest
Adequate Medical
Impaired Healthcare
Complementary
Olive drab App
Infinitesimal Medical
Concurrent Doctors Place
Improved Hygiene
The Pharmaco
Holistic Hospice
Some Aesculapian Group
Lateral Application Collective
The Premedical
Unilateral Program
Holistic Medicine Group
The Unilateral Defaults
Miscellaneous Medical Checkup Pro
Innovative Doctor Collective
Anonymous Annex
Associated Apa
Patient Sanitation Group
The Transtentorial Fpa
Some
Socio Aesculapian Group
Miscellaneous Medicine
Health Spot
Pediatric
Doctor Group
13th Applications Place
Transtentorial Psa
Appendices Pro
The Socio
Major Medevac
The Soluble
Doctors Trading Co
InfratentorialApp
The Next
DentalHealthcare
Basic Medicare Collective
Improved Hygiene Pro
ComprehensiveHealthcare
The Newest
Rab App
Hospital Checkup Group
Maroc Medicines
Fpa Co
RoutineHealthcare
Physicians Collective
WindowsApp
The Military
Curative Medical Trading Co
Doctor Co
Available Medical Collective
Some Doctor
Asymmetrical Medical
Veterinary
Spider crab App
The Windows

Learn more about starting a medical app:

Where to start?

-> How much does it cost to start a medical app?
-> Pros and cons of a medical app

Need inspiration?

-> Other medical app success stories
-> Marketing ideas for a medical app

Other resources

-> Medical app tips
-> Blog post ideas for a medical app

Funny Medical App Names

Medical Exam Spot
Call Medial Collective
Imperceptible Medical
Military Medical Checkup
Checkup Place
12th
The Psycho Aesculapian
The Ambulatory Hygiene
Adequate
BotanicoMedical
Driven Medical Collective
Efficient Heath
The Ambulatory
The Aged Psa
Part
The Professional
Occipital Pal
Health Check Spot
Dialectical Medical
Public
The Some Checkup
The Prestigious Doctor
Complementary Doctors Spot
The Quest Doctor
BostonMedical
Affordable Doctor Collective
Integrative Medical
Aesculapian Group
Doctor Collective
Effable Medical
General Physician Trading Co
Program Spot
The Poor
Impregnable Medical
The True Application
Non Ppp Trading Co
Fpa Collective
Senior Checkup Place
Health
Partial
DateApp
Medical Checkup Place
The Aged Applications
Preventive Medical Collective
Intracranial
Chirurgo Doctors Co
Senior Health Check
Surgical
The Transpetrosal Fpa
The Vierordt
Lab App
The Hospital Checkup
The Physical Medical Examination
Date
The Border
Hansom cab App
MiscellaneousMedical
5th
Safe Medicare Co
The Anti
The Alternative
Sanitation Trading Co
Ppa Group
Doctors Spot
10th
ManagedHealthcare
Again Healthcare
Northwestern Doctors
NursingMedical
LegalMedical
Proper Medicare Collective
Northwestern
Beta Defaults Pro
Holistic Hospice
The Mainstream
MarocMedical
Applications Pro
Buffalo Aesculapian
BioMedical
Appropriate Doctors
Ppp Group
The Integrated
Anti Authority
First
Make Medical Checkup
The Pharmaco
SolubleApp
Transtentorial Psa
Pure Fpa
Anonymous Appx
Health Medical Checkup Place
The 14th
The Preventative
Miscellaneous Medic
Make Med
PharmacoMedical
13th
3rdMedical
Appendix Collective
RoutineHealthcare
Health Check Collective
Illinois Doctor Co
Tab App
Based Appendix Spot
The Wild
The Innovative
Vierordt
Make Medical Examination

Cool medical app name ideas

Extra Doctor Place
Miscellaneous Medical Checkup
UnilateralApp
Application Co
BorderHealthcare
Intracranial
Biological Physicians Co
TraditionalHealthcare
Anti
Affordable Doctor Collective
Infratentorial Program
Senior Health Check
Excellent Heath Collective
Inadequate Medicare Pro
ElectroMedical
Physico
The Prestigious Doctor
King crab App
The Excellent
Heath Collective
Grab App
The Managed
Doctors Spot
8th
Fiddler crab App
14th Applications Collective
Health
Psa Collective
Pal Pro
The Aged Psa
Medial Co
Appropriate Doctors
The Dental Physicians
SurgicalMedical
Schizophrenia
I4th Defaults
Anonymous Apt
Chartwell Healthcare
Execrable Medical
Its
CallMedical
The Newest
Medicine Medical
Surgical
Effable Medical
Defaults Place
The Nursing Health Check
Major Medevac
Philippine Health Check Group
FreeHealthcare
The Personalized
Drab App
Physicians Trading Co
Maroc Medicines
Application Group
MentalHealthcare
Anti Appendices
Classic Fpa
Military Medical Checkup
Native Medial Collective
Simple
The Aged
Innovative Doctor Collective
ConventionalHealthcare
Appendices Collective
Based Application Group
Medical Exam Trading Co
Beta Defaults Pro
Public Defaults Spot
ClinicalMedical
RealApp
Miscellaneous Medic
Scab App
The Royal Aesculapian
Holistic Hmos
Windows
Medical Examination Co
The Poor
Tab App
The Sec
ImprovedHealthcare
The Chirurgo
The Modern
Medicare Group
Hygiene Group
The Schizophrenia Medial
Hygiene Trading Co
Physicians Place
General
The Concurrent Doctor
Bound Appendices
Defaults Spot
Soluble
Accessible
Byval
Health Spot
Concurrent Doctors Place
Evangelical Medical
Some
Improved Nursing Collective
6th Defaults Co
Sanitation Co
AcuteHealthcare
Health Medical Checkup Place
Medial Pro
The Physical Medical Examination
Make
Physicians Collective

Unique medical app name ideas

Basic Medical
Medial Collective
The Aged Applications
The Adequate
Associated Apa
The Religio
14th
Physico Health Check Place
Anonymous Appendix
Regional Medical Exam Trading Co
OccipitalApp
Available Medical Collective
Holistic Health Pro
The Make
Polemical Medical
The Curative Doctor
Quest Checkup Pro
Traditional
The 6th
Care Collective
Senior Checkup Place
The True Fpa
The Physical
Unforgettable Medical
The Public Ppa
Skeletal Medical
Holistic Health Maintenance Organization
The Traditional
Para
Psycho
10th Application Group
DentalHealthcare
Equable Medical
Legal Medical Examination
VierordtMedical
Ppa Co
Aged Applications
Beta
Non Physicians Collective
Mutated Applications Co
The Historico
PervasiveHealthcare
Date
Doctor Collective
Miscellaneous Medicines
Private Doctor Pro
Lateral
Efficient
Applications Collective
Own Care Co
Holistic Health Care Provider
PharmacoMedical
The I4th
3rdMedical
Quality
AutopsyMedical
Indispensable Medical
Further
Funded
The First
Hansom cab App
Holistic Medicare Collective
The 1st Program
Holistic Hygiene
Make Medicine
Program Trading Co
True
The Historico Physician
Illinois Medial
Imperceptible Medical
The Dental
11th Appendix Spot
Acute
Sanitation Collective
Socio Aesculapian Group
Miscellaneous Medicine
OxfordMedical
ForensicMedical
The Behavioral
Holistic Health Insurance
Current
Appendices Co
The Anti
DecentHealthcare
The 14th
Suboccipital Appendices
Private
RuralHealthcare
Rural Medicine Spot
Part
Vierordt
Basic Care Group
Based Heath Pro
The Inadequate
Make Medevac
Global Care Trading Co
Integrated
Sanitation Spot
Intradural Ppp Co
Major Medical Exam
LateApp
3rd
The Improved Health
The Funded
Pediatric Heath
The Socio
The Mainstream
Olive drab App

Cute medical app name ideas

The 1945
Newest Doctors Spot
Pediatric
Health Check Co
Lab App
PreMedical
Improved Hygiene
TermHealthcare
Quest Physicians
Make Medical Examination
Length
Sec Appendix Place
1945
Curative Medical Trading Co
The Ambulatory
Anonymous Appx
Ppa Group
Medicare Place
Alternative Hygiene
Medical
Applications Pro
Northwestern Medical Checkup Pro
Mental Health Trading Co
Aged Appendices
12th
Conventional Heath
Doctors Trading Co
Pal Trading Co
Neuro Medial Co
The Transtentorial Fpa
Patient Sanitation Group
The Basic
Sanitation Trading Co
The Quest Doctor
Real Applications Collective
The Poor Heath
Miscellaneous Medial
The Premedical
Medicine Group
Rural
PrepaidHealthcare
Transcervical Ppp
CorporateHealthcare
Aero Doctors
MainstreamHealthcare
Complementary Doctors Spot
The Effective
Applications Trading Co
Expendable Medical
Appendices Group
Enkindle Medical
The Maroc
SafeHealthcare
Affordable
National
The Buffalo
ContemporaryHealthcare
Patient Sanitation Co
Western Physicians
Acceptable Medical
Illinois
ModifiedApp
Partial
PrivateHealthcare
SocioMedical
Mutated Psa Trading Co
Infratentorial Pal Pro
The Traditional
The Public
The Classic
Overall Nursing
Safe
Fpa Collective
Conventional Doctor Group
Hermit crab App
The Military
Safe Medicare Co
The Border
Chirurgo Doctors Co
QualityHealthcare
The 11th
40cfr60 Ppp Pro
Oxford Physicians
Program Spot
Care Co
Driven Medical Collective
The Intracranial
Psa Trading Co
Maroc Medic
RoutineHealthcare
Psycho Doctor
The Psycho Aesculapian
InfratentorialApp
Nursing Collective
Transbasal
Intentional Medical
Poor Sanitation Place
Heath Co
Preventative Medical Place
Wild
Preventive Heath Spot
General Medical Exam Trading Co
Anti Annex
The Mutated
The Suboccipital
Driven
The Miscellaneous
Make Medic

Clever medical app name ideas

Bab App
The Pre Checkup
Anonymous Application
The Next
Impregnable Medical
Health Check Group
Psa Group
Adequate
SecondaryHealthcare
DrivenHealthcare
13th
The National
Doctor Trading Co
Neuro
The Bound
Aged Appx
The Unilateral
Aged Authority
Associated Ppa Co
The Efficient
Impaired Healthcare
Unilateral
Mutant Appendix Place
The First Ppa
Aero Medical Examination Collective
Medical Examination Trading Co
The Philippine
Safe Health
The Edinburgh
The Routine Sanitation
Infinitesimal Medical
The Physio
Doctor Pro
SchizophreniaMedical
Routine Medicine Place
The Major
Holistic Health
6th Appendices Collective
Dental Sanitation Place
The Windows
Fpa Co
Vesicle Medical
Dialectical Medical
Mental
Clinical Physicians Pro
Checkup Trading Co
Managed Doctors
The Cal
The Ambulatory Hygiene
Pal Spot
Crab App
Proper Medicare Collective
10th Psa Pro
Stab App
The Innovative Medicare
Doctor Group
Irrepressible Medical
Credible Medical
Electro Health Check Group
Checkup Spot
Excellent Doctor Trading Co
Miscellaneous Medical Checkup Pro
The Ambulatory Health
Some Doctor
NursingMedical
Aged Apas
12th Ppp
WindowsApp
The Psycho
The Beta
ComprehensiveHealthcare
Aged Apt
Cab App
Secondary
The Northwestern Health Check
Occipital Pal
Medical Checkup Group
The Nursing Medical Checkup
11th Applications
Major Med
SolubleApp
Health Pro
Native Medical Examination Place
The Simple
HealthMedical
The Some
8thApp
Aero Medical Exam Place
Anti Appx
Sanitation Place
Asymmetrical Medical
ReproductiveHealthcare
Major Medial
Native Medial Place
The Transpetrosal Fpa
Public
Call
The Pervasive Doctor
AccessibleHealthcare
Associated Apas
Application Spot
The Associated
Anti Appendix
Pediatric Doctor
Ab App
Aged Annex
CompareApp
ExtraMedical

Best medical app name ideas

Corporate
Windows Ppa Collective
Anti Application
The Veterinary Doctor
Infratentorial
Checkup Co
PhysicalMedical
Physician Trading Co
The Overall
Medical Exam Group
Miscellaneous Medication
Historical
Anonymous Appendices
Make Medication
Medical Examination Collective
The Vierordt
Patient
Term Medicare Place
Doctors Place
Appendix Place
Care Place
Improved Hygiene Pro
The Transcervical Ppp
Vegetable Medical
Overall Medical
Slab App
Chirurgo Checkup Trading Co
The Holistic
Repaired Healthcare
Cal Psa Trading Co
True Appendices
Holistic Hospitals
TranspetrosalApp
Bound Appendix
5thApp
Improved Health Trading Co
The Royal
Medicine Pro
Doctor Place
Appendix Collective
Mainstream Medical
General Physician Trading Co
Non Ppp Trading Co
Concurrent
The Newest Physicians
Bio Doctor Co
Integrative Doctor
Delectable Medical
OverallHealthcare
Maroc Medication
Psa Pro
The Type
The Innovative
Illinois Medical Examination Group
The Efficient Nursing
Micro Ppp
5th
The Length
The Buffalo Medical Exam
40cfr60App
Heath Trading Co
Effective
The Surgical
The Northwestern
FurtherApp
Secreted
Aesculapian Group
The Routine Nursing
Boston
Physicians Co
The Cal Appendices
Appropriate
The Unilateral Defaults
MarocMedical
1st Psa Trading Co
Transbasal Psa
Secondary Medicare Group
Edinburgh Medical Checkup Spot
Religio
Private Medical Group
The Competent
PediatricHealthcare
Universal Health
Lexical Medical
Behavioral Doctors Co
Basic Medicare Collective
The Based
The 11th Appendices
IntraduralApp
BioMedical
Private Doctor Group
The Pharmaco
Heath Place
Sec Ppp Co
The Rural Medicare
Pure Fpa
Physician Place
Anti Psa Trading Co
Appendix Co
The Some Checkup
EffectiveHealthcare
Modern Medical
Micro
Associated Appendix
AdequateHealthcare
Date Appendices Group
The Hospital Checkup
Partial Defaults Collective

Modern Medical App Names

Spring Health
Health Spot
Brightside
HospitalMedical
Lyra Health
Heath Place
Mindstrong
Asymmetrical Medical
Woebot
Military Med
Calm
Online Anatomy
Headspace
InfratentorialApp
MyFitnessPal
Efficient
Noom
Aged Annex
Aaptiv
MedWeb
Fitbit
Bound Appendices
MyPlate by Livestrong
Secreted
Endomondo
DxQuiz
Runkeeper
KeepSafe
Omada Health
Maroc Medicines
Wellthy Therapeutics
HealthMedical
HealthifyMe
Acute Hygiene Spot
Cure.fit
Child Expert App
Healthie
Pediatric Doctor
Nutrium
AutopsyMedical
MySugr
The Next
Sugar Sense
11thApp
Dexcom G6
BorderHealthcare
Medisafe
1stHeartBeat
Round Health
My eDentist
Mango Health
Based Ppa
Medscape
Spider crab App
Epocrates
Intracranial
UpToDate
Mental Coach
Doximity
1stTimeMom
Figure 1
Anti Apas
QuantiaMD
6th Defaults Co
ClinicalKey
Medical Exam Spot
DermNet NZ
The Human
First Derm
The Innovative
Ada Health
Virtual Aid
Your.MD
PhysicalMedical
Withings Health Mate
Online Aid
Blood Pressure Companion
PhysicoMedical
Welltory
ContemporaryHealthcare
Sleep Cycle
Anonymous Application
White Noise
Northwestern
Moodfit
HealthTap
Doctor on Demand
Zocdoc
Amwell
MDLIVE
Teladoc
Heal
K Health
Nurx
PlushCare
Maven Clinic
One Medical
Carbon Health
Galileo Health
SteadyMD
Forward Health
Curology
Felix

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Medical App:

Simple is always better

This means a few different things. Your medical app name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your medical app:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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