17 Best Marketing Tools For Startups [2024]

Pat Walls

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Updated: February 22nd, 2024

Marketing tools are software or platforms that businesses use to manage, analyze, and optimize their marketing efforts.

There are many different types of marketing tools available, including email marketing, social media marketing, search engine optimization, content marketing, and advertising.

These tools can help businesses reach their target audience, track their marketing efforts, and measure the effectiveness of their campaigns.

Having the right tools for the job is essential, and Marketing Tools are no exception.

After interviewing thousands of founders, we put together a list of the most popular and useful marketing tools.

Here they are:

1. Sumo

Sumo is a toolkit designed to help businesses increase the return on investment (ROI) of their websites. It offers a range of pop-up tools that can be used to capture leads on every page of a website, including newsletter sign-ups, special offers, and reminders during checkout to reduce cart abandonment rates. Sumo can be integrated with most email service providers to send leads directly to email lists.

Sumo: A toolkit that offers free tools to automate website growth
AppSumo: A platform that provides exclusive lifetime software deals for entrepreneurs
KingSumo: A platform for running viral giveaways
SendFox: Affordable email marketing for content creators
FAM: Automatic email marketing for Shopify stores

Pricing

The toolkit is available for a free 14-day trial after which paid plans start at $24 per month.

2. LeadFeeder

Leadfeeder is a tool that helps businesses understand who is visiting their website and how they are interacting with it. By installing the Leadfeeder Tracker on your website, you can get insights into the companies that are visiting your site, even if they never fill out a form or contact you directly.

Leadfeeder provides contact information for employees at the companies that visit your website.
This allows you to follow up with potential leads or time your outreach to them more effectively.

Pricing

Leadfeeder offers a 14-day free trial, with paid plans starting at $79 per month. To get started, all you need to do is install the Leadfeeder Tracker on your website, which should only take a few minutes.

3. Product Hunt

Product Hunt is a launch platform for startups and enterprises to introduce new products to the market. It has a community of testers and early adopters who are eager to try new products, making it a popular choice for companies looking to get their products out into the market.

Product Hunt is a popular choice for startups and enterprises looking to introduce a new product to the market.
The platform is easy to use and provides a variety of resources to help you succeed with your product launch.
Product Hunt offers the Ship product, an all-in-one launch package.
Ship includes a landing page, email subscription tools, email messaging tools, analytics, A/B testing, and webhooks for lead captures.
Ship is an optional paid product offered by Product Hunt.
Ship is designed to make launching a new product easier and more effective.
By using Product Hunt to launch your product, you can reach a wide audience of potential customers and get valuable insights into how your product is being received.
If you decide to use Ship, you'll get access to a range of tools and features that can help you optimize your launch strategy.
Ship includes a landing page builder, email subscription tools, email messaging tools, analytics, and A/B testing.

Pricing

Product Hunt is a free platform for launching new products, with optional paid product Ship starting at $80 per month offering a range of tools and features to help optimize launch strategy.

4. Ortto

Ortto is a marketing automation and customer data platform that helps businesses unify their data, messaging, and analytics. It provides a single platform for these functions, making it easier for businesses to manage and analyze their customer data and create targeted marketing campaigns.

Ortto is continuously adding new high-quality products to help businesses eliminate subscriptions and grow.
Ortto releases new features and improvements weekly, with input from their customer community.
Ortto prioritizes a fast app experience and user experience.
Ortto is constantly developing new products and ideas to help businesses stay ahead of competitors.

Pricing

Try Ortto for free for 30 days, and then choose a plan starting at $1 per month for up to 500 contacts. Upgrade options are available for premium support.

5. Fomo

Fomo is a tool that helps businesses increase conversions by displaying notifications about other visitors and their actions on the website.

Fomo can be used by businesses to increase conversions.
Fomo uses the power of social proof to achieve this.
Fomo is an application that displays notifications about other visitors and their actions on a website.
These notifications, called "social proof," help increase conversions.
Social proof notifications show prospects what other customers are doing and purchasing.
This helps give credibility to the website and business.

Pricing

Fomo offers plans starting at $39 per month.

6. Segment

Segment is a tool that allows businesses to collect data from various platforms, aggregate it into one place, and then send it to other tools for marketing, analytics, and data warehousing. The segment has over 200 integrations for source and destination, making it easy for businesses to coordinate and gain insights across multiple units and teams.

Segment helps businesses coordinate and gain insights across multiple units and teams.
Segment makes it easy to collect data from multiple platforms.
Segment allows businesses to aggregate data in one central location.
Segment enables businesses to send data to a variety of tools.
Segment has a large number of integrations available.
Segment helps businesses coordinate and draw insights across different units and teams.

Pricing

The basic plan is free and includes up to 1,000 monthly tracked users (MTUs). Paid plans start at $120 per month for 10,000 MTUs.

7. Mixpanel

Mixpanel is a data collection marketing tool that helps businesses analyze each customer interaction across the entire user journey. By capturing every user interaction, businesses can create personalized customer experiences and improve conversion rates.

Mixpanel allows businesses to build touchpoints and customer journeys based on actual customer interaction history.
Mixpanel is useful for understanding customer behavior.
Mixpanel helps businesses create targeted marketing campaigns.
Mixpanel provides granular data about customer interactions.
Mixpanel allows businesses to analyze customer interactions across the entire user journey.
Mixpanel helps businesses create a better customer experience.
Mixpanel improves conversion rates.

Pricing

Mixpanel offers a free plan with up to 5 million data points per month, however, it has limited features. Paid plans, which start at $99 per month, include full features and allow for up to 10 million data points per month.

8. Zapier

Zapier is a tool that helps automate data transfer between web applications, enabling the automation of tasks such as lead generation and alert notifications across marketing tools.

Zapier helps streamline processes and saves time by automating tasks.
It integrates with a wide range of web applications and tools.
It allows users to create custom automated workflows.
Zapier has a user-friendly interface and is easy to set up.
It offers a free plan as well as paid subscription options.
Zapier has a large user community and a comprehensive knowledge base.
It is a trusted and reliable automation tool used by businesses and individuals worldwide.

Pricing

Zapier is a free automation tool, but paid plans starting at $20 per month are available for more complex automation paths.

9. HubSpot

HubSpot is a valuable tool for startups and small to medium sized businesses looking to manage their sales pipeline and amplify lead-generation efforts through automation. It integrates with various lead generation and email marketing platforms and offers a free CRM platform that serves as the foundation for its Marketing, Sales, and Service hub product sets.

HubSpot provides an end-to-end platform for lead generation and sales funnel management.
It helps with customer retention.
HubSpot is a comprehensive tool that offers various features for businesses.
It is user-friendly and easy to set up.
HubSpot has a large user community and a comprehensive knowledge base.
It offers a free plan as well as paid subscription options.
HubSpot is a trusted and reliable tool used by businesses worldwide.
It has received positive reviews from users.
HubSpot is constantly updating and improving its features.

Pricing

HubSpot offers a free CRM platform, but paid plans for their product suite start at $50 per month per product.

10. Mailchimp

Mailchimp is a platform that helps businesses effectively grow and manage their newsletter and product subscribers through email marketing and automation.

Mailchimp has a user-friendly interface and is easy to use.
It offers a wide range of email marketing and automation features.
Mailchimp integrates with various third-party tools and platforms.
It has a large user community and a comprehensive knowledge base.
Mailchimp offers a free plan as well as paid subscription options.
Mailchimp is a trusted and reliable tool used by businesses and individuals worldwide.
It is constantly updating and improving its features.

Pricing

Mailchimp offers a free plan with limited advanced features for up to 2,000 contacts. Paid plans, starting at $10 per month for up to 500 contacts, include advanced features.

11. Emailable

Emailable is a Software as a Service (SaaS) tool that helps validate email lists in bulk. It allows users to improve the accuracy of their email lists and avoid sending emails to invalid addresses.

Emailable saves time and resources by identifying invalid addresses before sending emails.
It has a simple and user-friendly interface.
It is easy to use and set up.
Emailable is a cost-effective solution for email verification.
It offers a free plan as well as paid subscription options.
Emailable is a reliable and trusted tool used by businesses and individuals worldwide.
It is constantly updating and improving its features.

Pricing

Emailable offers 250 free credits to start and has a credit-based pricing model with pay-as-you-go and monthly subscription options starting at $15 for 5,000 credits.

12. Google Optimize

Google Optimize is a comprehensive website testing tool that is part of the Google Marketing Platform. It allows users to run tests on website copy, layout, and call-to-actions to ensure the best possible experience for visitors. Google Optimize integrates with Google Analytics, allowing users to draw insights about their website and run A/B, multivariate, and redirect tests to determine what works best for their visitors.

Google Optimize provides a range of features and tools for website testing.
It is suitable for businesses and organizations of all sizes and industries.
Google Optimize is a cost-effective solution for improving website performance.
It is an essential tool for optimizing online marketing efforts.

Pricing

Google Optimize is a comprehensive website testing tool that is free to use for Optimize, while Optimize 360 pricing is customized for each user. It is part of the Google Marketing Platform.

13. PlaceIt

PlaceIt is a design template website that offers a wide selection of designs and mockups for various industries. It is a useful tool for business owners, marketing teams, and startups looking to create branded images or videos quickly and easily. In addition, Placeit offers free tools such as a video cropper, image cropper, and video-to-gif converter.

Placeit offers free tools.
It is an easy-to-use platform for creating professional-looking designs.
The templates are customizable, allowing users to add their own branding and style.
Placeit offers a variety of design styles, including mockups, logos, and social media templates.
It is a cost-effective solution for creating high-quality designs.
Placeit's templates are suitable for use in a variety of contexts, such as websites, social media, and print materials.

Pricing

Placeit is a design template website that offers a basic plan for free, with paid plans starting at $14.95 per month per user.

14. Canva

Canva is a user-friendly online platform that allows users to create marketing images for various purposes, such as social media, brochures, websites, product mockups, business cards, and online display ads. It is a versatile tool that can be used by anyone for marketing purposes.

Canva offers a variety of design templates and features to choose from.
Users can customize templates with their own branding and style.
Canva provides a library of stock images, illustrations, and other design elements that can be added to designs.
It offers a range of design tools and features, including text, shapes, and filters.
Canva's designs can be saved and edited for future use.
It is a cost-effective solution for creating professional-looking marketing images.

Pricing

Canva is a user-friendly online platform for creating marketing images, with a basic plan that is free and paid plans starting at $12.95 per month per user.

15. Litmus

Litmus is a third-party email marketing and analytics platform that helps ensure the delivery of email campaigns. It allows users to validate the design and formatting of their emails to ensure consistency across different browsers and platforms, as well as minimize the risk of emails ending up in the spam folder.

It offers a range of testing and analytics tools to optimize email campaigns.
Litmus helps users identify and fix issues with email design and formatting.
It allows users to preview emails across different devices and clients.
Litmus provides detailed analytics on email performance and engagement.
It is a useful tool for businesses and organizations that rely on email marketing.

Pricing

Litmus is an email marketing platform that offers a free 7-day trial, with paid plans starting at $99 per month.

16. Good Email Copy

Good Email Copy is a repository of effective email copy that can be used for campaign inspiration. It features examples of email copy used for acquisition and onboarding campaigns by successful SaaS businesses, ensuring that the examples have been proven to create value for customers and drive business success.

Good Email Copy is a useful tool for businesses and organizations looking for inspiration for their own email campaigns.
It offers a range of email copy examples covering different industries and purposes.
The examples are organized by category, making it easy to find relevant examples.
Good Email Copy provides tips and guidelines for crafting effective email copy.
It offers a range of resources, including templates, case studies, and best practices.
The repository is constantly updated with new examples.
Good Email Copy is suitable for businesses of all sizes and industries.
It is a cost-effective solution for improving the effectiveness of email campaigns.
Good Email Copy provides a wealth of inspiration and ideas for crafting compelling email copy.

Pricing

Good Email Copy provides free service for any user.

17. Unbounce

Unbounce is a platform that enables users to build high-conversion landing pages for campaigns and events. Its simple drag-and-drop editor allows users to easily create landing pages that are optimized for data capture and lead generation. Unbounce also offers A/B testing capabilities to test out different landing page copy and layout options to ensure optimal lead capture.

Unbounce provides customize templates with their own branding and style.
It offers a range of integrations with other marketing and sales tools.
Unbounce provides analytics and tracking features to monitor page performance.
It is suitable for campaigns and events of all sizes and industries.
Unbounce is easy to use, even for users with limited design experience.
It is a cost-effective solution for building high-converting landing pages.
Unbounce helps businesses and organizations optimize their online marketing efforts.

Pricing

Unbounce is a platform for building high-conversion landing pages that offers a free 30-day trial, with paid plans starting at $99 per month.

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Pat Walls