1,000+ Best Luxury Brand Names

Updated: January 19th, 2023

So, you've come up with the perfect luxury brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your luxury brand stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best luxury brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your luxury brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Luxury Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of luxury brand name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
Generate Business Name

Ideas

Catchy luxury brand name ideas

  • SoftBag
  • Light
  • CellophaneBag
  • Showy Trading Co
  • The Only
  • The Artistic
  • Bean Backpack
  • Inventive Baroque Co
  • Wet Purse Co
  • The Wasteful Lavishness
  • Flexible Handbag
  • The Clean Bagful
  • Skin Pocket Group
  • The Pretty
  • Soft Lavishness Collective
  • Luxurious Group
  • ExtremeLuxury
  • Empty Udder Group
  • Skulduggery Luxury
  • Sponge Pocketbook Place
  • Greatest Elegant Group
  • Relative Sumptuosity
  • The Disposable Bagful
  • Game Pocketbook Trading Co
  • Summary Luxury
  • SweetFancy
  • Embroidered Pocketbook Pro
  • Stanley Fancy
  • The Rich
  • White mulberry Luxury
  • Silly Fanciful
  • Unbridled Crenellated Spot
  • Grip Spot
  • Wayward Showy
  • Sumptuousness Place
  • Fleeting Florid
  • The Real
  • SandBag
  • Thin
  • The Beaded
  • Wet Suitcase Group
  • Handy Fancy
  • Bagful Pro
  • Roman Luxe Co
  • The Great
  • Jelly Grip Trading Co
  • Shandy Fancy
  • SilkenBag
  • The Exquisite
  • The Necessary Sumptuousness
  • Lazy Limousines
  • Idle
  • WaywardFancy
  • Pantie Fancy
  • Elegant Pro
  • Soft Pocketbook
  • Expensive De Luxe
  • The Unwonted
  • Fertile Florid
  • UnknownLuxury
  • Perfunctory Luxury
  • Fanciful Group
  • The Embroidered Udder
  • The Eastern
  • Bulging Ball
  • ElasticBag
  • Open
  • The Sized Pocket
  • The Vicious
  • Dish Pro
  • Udder Collective
  • HotBag
  • Elegant Group
  • Grip Collective
  • The Wasteful
  • PoundBag
  • Rococo Trading Co
  • OnlyLuxury
  • Popular Flamboyant
  • Closed Bagful Place
  • The Flexible Handbag
  • Lock Pocket Spot
  • Purse Group
  • The Idle
  • EffeminateLuxury
  • Fine
  • Transparent Pocketbook
  • The Wayward
  • The Brilliant Flamboyant
  • RomanLuxury
  • Sumptuousness Spot
  • Elaborate Pro
  • Blustery Luxury
  • The Playful
  • Lazy Luxe
  • Unusual Opulence
  • Wild Elaborate Place
  • Baroque Collective
  • Wild Fanciful Trading Co
  • Incredible Luxurious
  • Bean Ball
  • The Superfluous

Creative luxury brand name ideas

  • The Playful
  • Pocket Spot
  • The Game
  • Unknown
  • Cutlery Luxury
  • The Beaded
  • Expensive De Luxe
  • Opulence Trading Co
  • Recovery Luxury
  • Rococo Place
  • Ingenious
  • Sumptuousness Collective
  • The Chamois Purse
  • Bean Baggage
  • Fine Florid
  • Utmost Luxuriousness
  • Manny Fancy
  • Purse Place
  • ElegantLuxury
  • Pure Flamboyant Trading Co
  • Unattainable Lavishness
  • Expensive
  • Suitcase Spot
  • OwnFancy
  • Paper mulberry Luxury
  • UnnecessaryLuxury
  • Relative Sumptuosity
  • The Brown
  • MedicalBag
  • Adultery Luxury
  • Fond Fantasy
  • Poetic Crenellated Spot
  • Bulging Bagful
  • Fond Fanciful
  • The Much
  • Udder Pro
  • Royal Opulence
  • EnormousBag
  • Bulging Bundle
  • The Lock
  • The Vicious
  • Fleeting Fantastic
  • Dressy Place
  • Needless
  • Bulging Backpack
  • Discovery Luxury
  • NeedlessLuxury
  • Fine
  • SoftLuxury
  • The White
  • The Real
  • Filled Udder Place
  • Greatest
  • Incredible Sumptuosity Collective
  • Elegant Pro
  • Roman De Luxe Place
  • Strange Elaborate Trading Co
  • The Princely De Luxe
  • Quiet
  • The Clear
  • Soft Elegant Trading Co
  • Big Backpack
  • Dressing Grip
  • The Jelly
  • Purse Trading Co
  • ThinBag
  • The Ostentatious
  • The Warm Baroque
  • PlasticBag
  • Beaded Basket
  • Luxe Spot
  • The Unwonted
  • Thin Handbag Place
  • Diplomatic Suitcase Spot
  • Paper Pocket Co
  • ViciousLuxury
  • Costly Luxurious Spot
  • Sterile Pocketbook Place
  • Extreme
  • The Elegant
  • Inflating Grip
  • Artistic Crenellated Collective
  • Stanly Fancy
  • Sudden Rococo
  • The Lazy Lavishness
  • Wanton Luxurious
  • Capricious Showy Trading Co
  • Expensive Luxuriousness
  • The Post
  • Vagrant
  • Effeminate Luxuriousness Group
  • Peculiar
  • Fleeting Fashionable
  • HeatedFancy
  • Closed Bagful Place
  • ExcitedFancy
  • Dressing
  • Sumptuousness Spot
  • The Embroidered Udder
  • The Yellow
  • EasternLuxury
  • Inventive Baroque Co

Learn more about starting a luxury brand:

Where to start?

-> How much does it cost to start a luxury brand?
-> Pros and cons of a luxury brand

Need inspiration?

-> Other luxury brand success stories
-> Marketing ideas for a luxury brand

Other resources

-> Luxury brand tips

Funny Luxury Brand Names

  • PerfectLuxury
  • Wind Pocket
  • BrilliantFancy
  • Unbridled Showy Collective
  • Flamboyant Collective
  • Refined Luxurious Pro
  • The Wasteful
  • Needless
  • Shrubbery Luxury
  • MedicalBag
  • Capricious
  • The Lively
  • The Inventive Crenellated
  • WarmFancy
  • LeathernBag
  • The Closed
  • The Vivid
  • Graceful Elaborate Trading Co
  • Poetic Florid Collective
  • Effeminate
  • Elegant Place
  • The Added
  • The Brown Base
  • Blue Bulge
  • The Vagrant Rococo
  • The Much Luxuriousness
  • Aweary Luxury
  • Fine
  • Lavish Luxuriousness
  • The Old
  • Cellophane Dish Place
  • The Pure
  • YellowBag
  • Unbridled Fanciful Spot
  • Greater
  • Boyish
  • Auntie Fancy
  • HotBag
  • Bulging Backpack
  • SmallBag
  • Extravagant Sumptuousness
  • GreatLuxury
  • Boyish Florid
  • Royal
  • Charming Elaborate Trading Co
  • Public Fanciful Pro
  • Comparative
  • Bean Balloon
  • ThinBag
  • Bulge Pro
  • Charming Fussy
  • Brown Balloon
  • Showy Group
  • Fanciful Pro
  • Big Backpack
  • SkinBag
  • YouthfulFancy
  • Pure
  • ClosedBag
  • Extraordinary Deluxe Trading Co
  • Heavy Grip
  • SelfishLuxury
  • OldBag
  • The Foolish
  • Royal Elegant Pro
  • Handbag Trading Co
  • Granny Fancy
  • Unbridled De Luxe Spot
  • The Wasteful Elegant
  • Charming Crenellated Group
  • PoeticalFancy
  • DisposableBag
  • Foolish
  • Superfluous Elegant
  • The Lazy
  • Dressing
  • Lavish Lamborghini
  • Brown Base
  • The Real
  • The Lock Dish
  • The Leathern
  • The Childish
  • The Ardent Intricate
  • Rich
  • Lazy Luxurious
  • Opulence Collective
  • Pygmy chimpanzee Fancy
  • Sheer Deluxe Pro
  • Sassy Fancy
  • PoundBag
  • The Double
  • Fanciful Spot
  • Vicious Sumptuousness Spot
  • Excellent Crenellated Collective
  • The Expensive
  • Vivid
  • Unbridled Extravagance Group
  • Udder Group
  • FineFancy
  • The Large Base
  • The Vivid Intricate
  • Bulging Baggage

Cool luxury brand name ideas

  • Perfunctory Luxury
  • Fanciful Spot
  • Soft
  • Inventive Baroque Spot
  • Clear Suitcase
  • Mere Fussy
  • Expensive Luxuriousness
  • Hot Udder Pro
  • Unaccustomed Elegant Trading Co
  • Lavish Lux
  • Wet Purse Co
  • Stanley Fancy
  • The Inflating
  • Sized Grip
  • Grip Spot
  • YellowBag
  • Princely
  • Blue Bed
  • Luxe Collective
  • Glassy Fancy
  • Aweary Luxury
  • The Disordered
  • Grip Place
  • Foolish
  • Yellow Suitcase
  • The Sole Luxurious
  • Bulging
  • The Clear
  • LuxuriantFancy
  • Greatest Elegant Group
  • Unwonted Luxuriousness Co
  • DisposableBag
  • Lazy Lavishness
  • Charming Fussy
  • The Game Pocket
  • Luxe Group
  • Lazy De Luxe Group
  • PoeticalFancy
  • Needless
  • Brown Balloon
  • The Zippered
  • The Pure
  • The Bright
  • ExtremeLuxury
  • The Hot
  • Chamois
  • The Mesh
  • Sandy Fancy
  • Lazy Lux
  • IdleFancy
  • Lavish Luxe
  • Showy Collective
  • Showy Group
  • Opulence Collective
  • The Added
  • Base Collective
  • Lazy Luxuriousness
  • The Princely De Luxe
  • The Unbridled
  • Beaded Grip Group
  • Fine Fabulous
  • Embroidered Pocketbook Pro
  • Graceful Fussy
  • Thuggery Luxury
  • Silly Flamboyant Group
  • Lavish Luck
  • Fleeting Fantastic
  • MorbidFancy
  • Sumptuosity Collective
  • Patsy Fancy
  • The Romantic
  • BusyFancy
  • Handbag Collective
  • The Greatest
  • Grip Collective
  • Poetic Florid Collective
  • Summary Luxury
  • Wanton
  • Sassy Fancy
  • The Rich
  • Membranous
  • DelicateFancy
  • Elaborate Collective
  • Mesh Suitcase Spot
  • NecessaryLuxury
  • Blue Backpack
  • The Distempered
  • VividFancy
  • AbsurdFancy
  • FondFancy
  • The Great Intricate
  • Tansy Fancy
  • Public Fanciful Pro
  • Hand
  • Tiny Purse Co
  • Exquisite
  • Boyish Florid
  • Fanny Fancy
  • The Violent
  • Blue Pocket Pro
  • ElegantLuxury
  • AristocraticLuxury

Unique luxury brand name ideas

  • Rococo Group
  • Bean Balloon
  • Superfluous Elegant
  • Sealed
  • Big Balloon
  • Mail Grip Trading Co
  • PrincelyLuxury
  • The Brown
  • The Big Handbag
  • Exuberant Rococo Trading Co
  • GreatLuxury
  • Ostentatious Deluxe Spot
  • Fond Figure
  • Elaborate Co
  • The Lock Dish
  • Luxurious Group
  • Polanski Fancy
  • The Much Luxuriousness
  • Own Crenellated Collective
  • Charming Crenellated Group
  • The Eastern
  • Light Flamboyant Collective
  • Vicious Sumptuousness Spot
  • Lavish
  • Extraordinary Lavishness Spot
  • Excellent Crenellated Collective
  • SandBag
  • Shrubbery Luxury
  • Avowry Luxury
  • The Unexpected
  • Added
  • The Medical Dish
  • The Thin Bagful
  • Danny Fancy
  • Small Handbag Spot
  • The Absurd Intricate
  • Brown Base
  • The Double
  • Bean Basket
  • The Ultimate
  • Lazy Luxe
  • Bulging Bagful
  • The Brilliant Baroque
  • The Bulging
  • The Diplomatic
  • Lavish Sumptuousness Co
  • The Brown Base
  • WarmFancy
  • Excessive
  • Soft Elegant Trading Co
  • Bagful Collective
  • The Chamois Purse
  • Udder Spot
  • Baroque Trading Co
  • The Foolish
  • The Post
  • Stanly Fancy
  • The Bulging Suitcase
  • The Necessary Sumptuousness
  • StrangeFancy
  • Wind Pocket
  • The Asiatic
  • PrettyFancy
  • The Unwonted
  • Wet Suitcase Group
  • Flamboyant Pro
  • Fine Fussy
  • Blue Basket
  • The Medical
  • Unbridled Showy Collective
  • Bulge Pro
  • White
  • Lazy Luck
  • Graceful Elaborate Trading Co
  • The Unknown Sumptuousness
  • The Expensive
  • The Bean
  • Unusual Opulence
  • The Own
  • Unbridled Luxurious Pro
  • The Old
  • The Splendid
  • The Fine
  • The Only
  • Auntie Fancy
  • RichFancy
  • Purse Spot
  • Handy Fancy
  • Cellophane
  • The Mere
  • Wild Elaborate Place
  • Puppetry Luxury
  • Suitcase Spot
  • Light
  • Udder Group
  • Paper Pocket Collective
  • Quiet Luxurious Co
  • DressingBag
  • Oriental
  • The Great
  • Baroque Collective
  • Canny Fancy

Cute luxury brand name ideas

  • The Hot Pocket
  • Sized
  • Fine Fanciful
  • PeculiarFancy
  • Vagrant Fussy Co
  • The Net
  • The Excellent Flamboyant
  • Fleeting
  • Necessary
  • The Sized Pocket
  • Elegant Spot
  • Singular
  • Luxuriousness Trading Co
  • Fine Fondness
  • RefinedLuxury
  • Whimsical
  • The Morbid
  • Bulging Baggage
  • LittleBag
  • Membranous Bulge Co
  • The Playful
  • The Bulge
  • Flashy Fancy
  • Shaped Base Trading Co
  • The Odd Baroque
  • MixedBag
  • FertileFancy
  • The Charming Elaborate
  • Green Purse Trading Co
  • Vain
  • Nunnery Luxury
  • Jelly Grip Trading Co
  • Florid Collective
  • Udder Collective
  • PlayfulFancy
  • The Lock
  • Cellophane Dish Place
  • Extravagance Place
  • LeathernBag
  • Artistic
  • The Clean Bagful
  • The Large Base
  • Sumptuousness Collective
  • Fanciful Group
  • The Rich Fussy
  • Enormous Bagful Group
  • Introductory Luxury
  • Transparent Pocketbook
  • Fleeting Florid
  • The Flexible Handbag
  • The Pleasant Florid
  • Suitcase Place
  • ImaginativeFancy
  • NetBag
  • Bulging Briefcase
  • Needless Luxurious Co
  • Real
  • Strange Elaborate Trading Co
  • The Wasteful Sumptuosity
  • The Wasteful
  • Udder Co
  • Crenellated Group
  • The Lazy
  • QuaintFancy
  • Girlish
  • Violent Florid Co
  • Cheap Lavishness
  • Blue Bulge
  • Foolish Fanciful
  • The Brilliant Flamboyant
  • Heated
  • Silly Fanciful
  • Beaded Backpack
  • The Selfish Deluxe
  • The Fertile
  • Rubbery Luxury
  • Royal
  • Blue Bagful
  • The Luxuriant
  • Fussy Spot
  • The Fleeting
  • Green Bagful
  • Brotherly Luxury
  • Unknown
  • Sole Luxurious Trading Co
  • Peculiar
  • Disposable Grip Pro
  • Poetic
  • Bright Intricate
  • The Elegant
  • Waterproof Handbag Pro
  • Happy Fancy
  • The Huge Suitcase
  • Curious
  • Boyish
  • FlexibleBag
  • Flexible Dish
  • Bean Ball
  • Bean Backpack
  • UnknownLuxury
  • The
  • Imaginative

Clever luxury brand name ideas

  • The Childish
  • Ingenious
  • PureFancy
  • Comparative Sumptuousness Group
  • Unbridled Rococo Group
  • Wanton Luxurious
  • Closed Bagful Place
  • Quiet
  • The Warm
  • SuddenFancy
  • Lavishness Spot
  • UnnecessaryLuxury
  • Fond Florid
  • Jelly
  • The Empty
  • The Vivid Intricate
  • The Sponge Dish
  • Rare Luxuriousness
  • Unknown De Luxe
  • AsiaticLuxury
  • The Yellow
  • Showy Trading Co
  • ThinBag
  • Asiatic
  • The Blue Bagful
  • The Big
  • ArdentFancy
  • Cheap Luxuriousness Group
  • MedicalBag
  • Old Udder Spot
  • Excellent
  • Unwonted Luxuriousness Place
  • The Class
  • The Game
  • Capricious
  • Occasional
  • Pocket Spot
  • The Exquisite Baroque
  • Flamboyant Group
  • Sand
  • Discovery Luxury
  • The Inventive Crenellated
  • Yellow
  • The Peculiar
  • Open
  • Fond Fussy
  • The Great Flamboyant
  • Snazzy Fancy
  • The Overnight Base
  • Lavishness Place
  • The Closed
  • Wildest
  • Game Pocketbook Trading Co
  • The Vagrant Rococo
  • The Warm Dish
  • Elegant Pro
  • Eastern Extravagance
  • Transparent
  • DisorderedFancy
  • Artistic Crenellated Collective
  • Oriental Luxurious Place
  • Fine Baroque Place
  • The Princely Elegant
  • The Mixed
  • Shandy Fancy
  • Delicate Fanciful Spot
  • Playful
  • The Ardent Intricate
  • EasternLuxury
  • Pocket Place
  • Dish Group
  • Wild Fanciful Trading Co
  • Fond Rococo Spot
  • Sweet
  • The Dish
  • Udder Pro
  • FineFancy
  • The Small
  • Unbridled Extravagance Group
  • SizedBag
  • Unbridled Lavishness Trading Co
  • Vigilante Fancy
  • OnlyLuxury
  • Refined Sumptuosity
  • WaywardFancy
  • Dandy Fancy
  • Lavish Luxuriousness
  • Ostentatious Lavishness Pro
  • Pure Fanciful Place
  • Lavishness Trading Co
  • Capricious Flamboyant Group
  • SilkenBag
  • Thin Suitcase Group
  • Strange
  • The Vicious
  • Blue Base
  • Classy Fancy
  • Charming Elaborate Trading Co
  • SoftLuxury
  • The Foolish Elaborate
  • EffeminateLuxury
  • Fond Fanciful

Best luxury brand name ideas

  • The Ostentatious
  • Lazy Luxuriation
  • Cassie Fancy
  • Unusual Lavishness Trading Co
  • Ante Fancy
  • Lazy Lose
  • Pygmy chimpanzee Fancy
  • The Sized
  • Inflating
  • ExuberantFancy
  • Pantie Fancy
  • OldBag
  • Incredible Sumptuosity Collective
  • Grip Co
  • Big Bundle
  • Sumptuousness Place
  • The Idle
  • SmallBag
  • Crenellated Pro
  • Brilliant Showy Place
  • The Unexpected Sumptuousness
  • PlasticBag
  • Morbid Intricate Place
  • JellyBag
  • The Vain
  • Selfish
  • MuchLuxury
  • Bean Baggage
  • Occasional Luxuriousness
  • Semi
  • ParticularFancy
  • Blustery Luxury
  • The Comparative
  • Manny Fancy
  • PoundBag
  • Roman
  • Sumptuousness Spot
  • The Fleeting
  • Heavy Grip
  • Idle
  • Extravagant Sumptuousness
  • Purse Group
  • Shanty Fancy
  • The Filled
  • The Elastic
  • Lavish Lose
  • Popular Flamboyant
  • Cheap Extravagance Place
  • Empty Udder Group
  • Elaborate Spot
  • Fine Florid
  • Cellophane Base Group
  • Intricate Co
  • The Pretty
  • The Wanton
  • Puffery Luxury
  • The Fleeting
  • Beaded Basket
  • Popular
  • Wayward Showy
  • Distempered Flamboyant Pro
  • Base Spot
  • Popular Rococo
  • UnaffordableLuxury
  • Bulging Balloon
  • Transparent Dish Pro
  • Paper Pocket Co
  • The Fond
  • Greater
  • Elegant Group
  • Extravagance Co
  • BrilliantFancy
  • Bulging Bundle
  • Expensive De Luxe
  • The Curious
  • The Imaginative Showy
  • Effeminate
  • The Bulge Place
  • ChamoisBag
  • The Flexible Udder
  • Creative
  • Fertile Baroque
  • The Brown Bagful
  • The Absurd
  • The Brilliant
  • The Charming
  • Bulge Collective
  • The Real
  • Motherly Luxury
  • Sand Dish Co
  • The The
  • The Disposable Bagful
  • Refined Luxurious Pro
  • Diplomatic Suitcase Spot
  • The Perfect
  • Plastic
  • Particular
  • The Inventive
  • Bagful Pro
  • Fleeting Fabulous
  • The Sand
  • NeedlessLuxury

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Luxury Brand:

Simple is always better

This means a few different things. Your luxury brand name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your luxury brand:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.