1,000+ Catchy Logistics and Transportation Business Name Ideas [2024]

Updated: January 19th, 2023

So, you've come up with the perfect logistics business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your logistics business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ logistics business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your logistics business.

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Logistics Business Name Generator

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Ideas

Catchy logistics business name ideas

  • Logistics Library
  • Real Logistics
  • Logistics׳ Moving & Storage Service Site
  • Enchanted Logistics
  • Logistics Legacy
  • Independent Logistics
  • Logistics Talent
  • Logistics Place
  • Verve Logistics
  • Logistics Films
  • Future Logistics
  • Logistics And Co
  • Logistics Experts
  • Creatively Logistics
  • Refreshing Logistics
  • Logisticswise Storage
  • Logisticsee Moving & Storage Service
  • Cladistics Logistics Moving & Storage Service
  • Logistics Registry
  • Logistics Capital
  • Logistics Lustic Moving & Storage Service
  • Logisticsly
  • Logistics Moving & Storage Service
  • Logisticsist Moving & Storage Service
  • Healthy Logistics
  • Eastside Logistics
  • Tribal Logistics
  • Leading Logistics
  • Logistics׳ Zone
  • Logistics׳ Storage Home
  • Limitless Logistics
  • Logisticso Moving & Storage Service
  • Matchy Logistics
  • Logistics׳ House
  • Logistic Moving & Storage Service
  • Logistics Dude
  • Logisticsy
  • Excellent Logistics
  • Newage Logistics
  • Lustic Logistics
  • Contemporary Logistics
  • Wintery Logistics
  • Designer Logistics
  • Logisticsful
  • Logistics Eulogistic Moving & Storage Service
  • Custom Logistics
  • Logistics Real
  • Magical Logistics
  • Logisticsy Storage
  • Moving & Storage Service N More
  • Logistics Milk Bar
  • Vibrant Logistics
  • Surefire Logistics
  • Logistics Dish
  • Lively Logistics
  • Yogistic Logistics Moving & Storage Service
  • Logistics Light
  • Logistics-A Moving & Storage Service
  • Logistics Partners
  • Logistics Side
  • Hypermoving & Storage Service
  • Novelty Logistics
  • The Logistics
  • Logistics Good Vibes
  • Logistics׳ Corner
  • Match Logistics
  • Sophisticated Logistics
  • Black Tie Logistics
  • Logistics Sons
  • Logistics Power
  • Logistics & I
  • Chief Cargo
  • Adequate Sustainment
  • The Inverness
  • Second Smuggler Spot
  • International Trafficker Group
  • Mechanical Transferral
  • Trafficker Co
  • Daily Transport
  • Mere Mail Group
  • Slow Freight Collective
  • The Confederate Informant
  • Existence Logistics
  • ThirdLogistics
  • Chasten Transportation
  • Wartime
  • MusicalCourier
  • Mail Place
  • Mailman Group
  • Available
  • Motorized
  • North Supplies Pro
  • Excellent Messengers Trading Co
  • Trucking Pro
  • Supplies Collective
  • ImmediateTransportation
  • Postage Trading Co
  • SwiftTransportation
  • The Cost
  • Transportation System Group
  • Lean Livraison
  • PrivateTransportation
  • Splendid
  • The Reverse Sustainment
  • LiverpoolCourier
  • The Modern Merchandising
  • Austrian Mailman Co
  • Inadequate Backup Trading Co
  • Automotive Conveyance

Creative logistics business name ideas

  • Speed
  • Day Sustainment
  • Hasten Transportation
  • Industrial
  • Lean Leasing
  • The Mass Freight
  • Mechanical
  • Related Supplies
  • The Last
  • The Retail
  • The Regional Transit
  • The Pretended Mailroom
  • Liquid Sustainment Co
  • The Comfortable Conveyance
  • Lean Lighterage
  • ComplicatedLogistics
  • Mere Messenger Co
  • Complicated Mobilization
  • MassTransportation
  • Trade barrier Courier
  • Confidential Correo
  • Ball carrier Courier
  • Mailman Pro
  • Transit Group
  • Merchandising Collective
  • The Same
  • Effective
  • Sheer
  • PersonalCourier
  • QuickTransportation
  • Convenient Department Of Transportation Collective
  • Spanish Trafficker Spot
  • Alternative Transport
  • The English
  • Messengers Spot
  • Distribution Pro
  • BritishCourier
  • Ocean Conveyance Collective
  • Postage Group
  • Postage Trading Co
  • The Practical
  • Twisted Logistics
  • Brave Trafficker
  • Excellent Messengers Trading Co
  • International
  • The Inadequate
  • Fox terrier Courier
  • Rail Pro
  • Express
  • Organizational Mobilization Trading Co
  • Corporate Mobilization
  • Transfer Co
  • Regular
  • Fresh Mailbox Place
  • Difficult
  • Day Mailroom
  • Smuggler Group
  • North Supplies Pro
  • Freight Place
  • Supplies Trading Co
  • The Faster
  • Better Sustainment Collective
  • Daily Backup Collective
  • Mystic Logistics
  • The Splendid
  • Confidential Consignee
  • Chasten Transportation
  • Free Transport Collective
  • Adequate
  • Liquid Lean
  • Trip
  • Logistical Place
  • Confidential Carrier
  • ExtraordinaryCourier
  • Sonic barrier Courier
  • Trafficker Co
  • The Efficient
  • Marine Transportation System Place
  • Second Smuggler Spot
  • The Modern Transit
  • TimeLogistics
  • The Bonded
  • International Trafficker Group
  • Distribution Place
  • The Prussian
  • The Gallant Mailbox
  • Quick Transportation System Spot
  • MusicalCourier
  • SlowTransportation
  • AvailableTransportation
  • Regional Trucking Pro
  • Delivery Collective
  • Transit Place
  • Scotch terrier Courier
  • The Modern Merchandising
  • Organizational Co
  • Alternative Transfer
  • The Motorized
  • The Point
  • PublicTransportation
  • The Confederate Informant
  • Economical Transferral Co
  • Austrian Messengers Pro
  • Rapid Department Of Transportation Place
  • Day
  • Streaming Co
  • Practical Supply Place
  • Persistent Logistics
  • North

Learn more about starting a logistics business:

Where to start?

-> How much does it cost to start a logistics business?
-> Pros and cons of a logistics business

Need inspiration?

-> Other logistics business success stories
-> Marketing ideas for a logistics business
-> Logistics business Instagram bios

Other resources

-> Profitability of a logistics business
-> Logistics business tips

Funny Logistics Business Names

  • Extraordinary
  • Supply Collective
  • Ocean Conveyance Collective
  • ChiefCourier
  • Distribution Collective
  • The Special Smuggler
  • Private Transfer Place
  • Anterior Courier
  • Rural
  • Confidential Courrier
  • PoorCourier
  • MechanicalTransportation
  • Transportation System Place
  • The Safe
  • Inbound Backup Group
  • Supply Co
  • RussianCourier
  • Reaction Transportation
  • The Inverness
  • Persistence Logistics
  • The Brave
  • Persistent Logistics
  • The Swift Transferral
  • Sheer Merchandising Pro
  • Splendid Mail
  • Extensive Logistical
  • The Party
  • Swift Transit
  • Experienced Messenger Trading Co
  • The Lean
  • The Global
  • MusicalCourier
  • Cost Rail
  • Emblazon Transportation
  • Russian
  • Economical Transferral Co
  • Integrated Merchandising Collective
  • Liquid Logistician
  • Delivery Collective
  • Sophisticated Backup Pro
  • The Free Transport
  • Transportation System Trading Co
  • Shasta Mailbox
  • Slow Department Of Transportation
  • Indian
  • North Supplies Pro
  • EfficientLogistics
  • Official Smuggler
  • The Day Backup
  • The Electric
  • The Prussian
  • Postage Co
  • Logistics business Logistics
  • Mobilization Collective
  • Retail Merchandising Place
  • The Indian
  • Fresh Mailbox Place
  • Chief Carrier
  • Existence Logistics
  • Chief
  • Last Postage Group
  • The Easier Transit
  • Postage Trading Co
  • Pistons Logistics
  • Corporate Mobilization
  • The Motorized Transport
  • English
  • Liquid Landside
  • Engagement Transportation
  • Poor Transport Collective
  • The Corporate
  • Trafficker Trading Co
  • Liquid Ltl
  • Supply Spot
  • Informant Trading Co
  • Musical
  • Quick Transferral Group
  • PoorTransportation
  • Convenient Department Of Transportation Collective
  • Distribution Group
  • Graven Transportation
  • Sheer Organizational Pro
  • Reverse Distribution
  • The Internal
  • Mission Logistics
  • Poor
  • Mystic Logistics
  • The Wartime
  • Visits Logistics
  • Distribution Pro
  • Military Supply Group
  • Secret Smuggler Trading Co
  • The Swift
  • Transportation System Group
  • Expensive Transit Spot
  • The Complex
  • Informant Place
  • The Berliner
  • Mail Pro
  • DetailedLogistics
  • InternalLogistics
  • Splendid Trafficker Co
  • PublicTransportation
  • Motorized
  • Lean Logistic Support
  • Indian Mailman
  • Weekly
  • Vertical
  • Cheaper Transport Spot

Cool logistics business name ideas

  • The Inadequate Backup
  • Trafficker Pro
  • FastestCourier
  • Retail Merchandising Place
  • The Day Backup
  • Lean Logistician
  • Corporate Mobilization
  • Swift
  • Distance
  • Outbound Merchandising Trading Co
  • Modern Merchandising Spot
  • Chief Carrier
  • Trip Transfer
  • The Extensive Merchandising
  • Lean Lighterage
  • Expensive
  • Shipping Spot
  • The Secret
  • Global Streaming Place
  • Secret Messengers Co
  • River basin Transportation
  • Trafficker Group
  • Trade barrier Courier
  • ConfederateLogistics
  • Personal equation Transportation
  • Distribution Co
  • Faithful Mail Place
  • Medical Organizational Collective
  • Lean Leasing
  • The Interstate
  • GallantCourier
  • Transportation System Trading Co
  • Fresh
  • Trustworthy Delivery Co
  • Secret
  • Last Postage Group
  • Lean Distribution Pro
  • Mail Spot
  • Swift Transit
  • Swift Mail Group
  • ExpressCourier
  • Trucking Pro
  • Tibetan terrier Courier
  • Ambitious Logistics
  • The Corporate Logistical
  • The Personal
  • EffectiveLogistics
  • BritishCourier
  • Lean Logit
  • Boston terrier Courier
  • Regular
  • Rural
  • RussianCourier
  • Mailroom Co
  • Mailbox Collective
  • Transition Logistics
  • The Modern
  • Postage Spot
  • Shipping Place
  • The Indian
  • Aerial Trucking
  • Emblazon Transportation
  • SwedishCourier
  • ChiefCourier
  • Official Smuggler
  • Fast
  • The Daily
  • Secret Smuggler Trading Co
  • Organizational Place
  • Time Distribution Trading Co
  • IntegratedLogistics
  • IndianCourier
  • Craven Transportation
  • The Mere
  • Liquid Lean
  • MaritimeTransportation
  • The Inverness
  • The Next
  • The Accessible
  • The Dutch
  • Free Transport Place
  • Brave Trafficker
  • The Dundee Mailman
  • Convenient Shipping Collective
  • Confederate Chauffeur
  • Sonic barrier Courier
  • Transportation System Group
  • ModernTransportation
  • Specifics Logistics
  • Naval
  • Confidential Courrier
  • AustrianCourier
  • Logistical Place
  • Protection Transportation
  • Dependable Department Of Transportation
  • Tactical
  • Day Delivery
  • Swift Transport
  • The Reliable
  • Extraordinary Smuggler Trading Co
  • Confidential Carrier
  • Point
  • Elaborate
  • PartyLogistics
  • The Secret Messenger
  • Engagement Transportation
  • Difficult Organizational Group
  • Confidential Cabbie
  • The Efficient

Unique logistics business name ideas

  • Messengers Pro
  • Trip Transferral
  • Confidential Correo
  • WorldwideLogistics
  • PostalCourier
  • The Easy
  • Transit Pro
  • Personal Conveyance
  • Maritime Conveyance
  • PoorCourier
  • Messengers Spot
  • Modern Transfer Collective
  • Economical Transit Trading Co
  • The Mere Mobilization
  • The Vertical Transfer
  • Confidential
  • Reliable
  • Mere Messenger Co
  • Daily
  • Time Flow Collective
  • Mobilization Place
  • Comfortable
  • Confidential Currier
  • Efficient Logistical Co
  • Supplies Collective
  • Regional
  • Ocean Conveyance Collective
  • Shasta
  • Convenient Transit Trading Co
  • Berliner Mailman
  • Lean Streaming Pro
  • Transfer Co
  • Industrial Flow Pro
  • Inadequate Sustainment Pro
  • The Maritime
  • Liquid Leasing
  • Military Supply Group
  • Recession Transportation
  • Faster Department Of Transportation Trading Co
  • Liquid Logistic Support
  • Christmas Logistics
  • Inadequate Backup Trading Co
  • Liquid Logistician
  • Inadequate
  • Transit Place
  • Mere Messenger
  • Former
  • Daily Backup Collective
  • Twisted Logistics
  • The Special Smuggler
  • The Practical
  • Bonded Mailman Trading Co
  • Postage Group
  • Modern Transport Place
  • Alternative Transport
  • LiquidLogistics
  • Distribution Spot
  • Wartime
  • The Available
  • Experienced Messenger Trading Co
  • Necessary Conveyance Group
  • Internal Freight
  • Advanced
  • The Overnight
  • Overseas Freight
  • The Musical
  • The Necessary Rail
  • Sheer Mobilization
  • Mobile
  • Preparations Transportation
  • Industrial Mobilization Pro
  • Expensive Transit Spot
  • Silky terrier Courier
  • The Improved
  • Supply Group
  • Splendid Trafficker Co
  • Mere
  • Excellent Logistical Collective
  • Adequate Sustainment
  • Distribution Collective
  • Chief Correspondence
  • Visits Logistics
  • Biscuits Logistics
  • QuickTransportation
  • Distribution Place
  • Regular Messengers
  • Lean Logistical
  • The Based
  • Sheer Flow Spot
  • Rail Pro
  • BetterTransportation
  • Global
  • Express
  • Smuggler Spot
  • Lean Landside
  • Excellent Messengers Trading Co
  • Confidential Coyote
  • OceanTransportation
  • Unshaven Transportation
  • Mail carrier Courier
  • The Cheap
  • The Commercial Transit
  • Economical Trucking Spot
  • The North
  • Russian
  • Inbound
  • Troop carrier Courier
  • Austrian Mailman Co
  • Spanish

Cute logistics business name ideas

  • Royal Mail Pro
  • Persistent Logistics
  • Domestic Streaming Collective
  • Statistic Logistics
  • The Excellent
  • International
  • Integrated Merchandising Collective
  • Irish terrier Courier
  • Swiss
  • Liquid Logit
  • LimitedTransportation
  • Mail Collective
  • Point Messengers
  • The Motorized Transport
  • TrustworthyCourier
  • Necessary Distribution Trading Co
  • Second
  • Backup Spot
  • Organizational Co
  • Optimistic Logistics
  • Mechanical
  • The Massive Mobilization
  • Mailbox Pro
  • Armed Postage Place
  • Medical Supplies Co
  • Thermal barrier Courier
  • Australian terrier Courier
  • Logistics business Logistics
  • Chief Courrier
  • Overseas
  • Armed
  • The Gallant Mailbox
  • Marine Transportation System Place
  • The Italian
  • Chief Coyote
  • Conveyance Trading Co
  • Ocean Freight Pro
  • BasicLogistics
  • Related Supplies
  • Automotive Conveyance
  • Confederate Coyote
  • Underground Messengers
  • Sustainment Co
  • Philippic Logistics
  • ComplexLogistics
  • Bonded
  • The Weekly
  • Lyrics Logistics
  • Consistent Logistics
  • Quick
  • The Faster
  • The Alternative
  • Complex
  • ExtensiveLogistics
  • Vertical
  • The Integrated
  • Naval Streaming Trading Co
  • The Available Transfer
  • Extensive Logistical
  • Transport Pro
  • The Point
  • Trip Traffic
  • Liverpool
  • The Maritime Transfer
  • The Free Transport
  • Daily Sustainment Group
  • Day Sustainment
  • Slow Department Of Transportation
  • The Regional Transit
  • Mail Place
  • Effective Organizational Group
  • ReliableTransportation
  • SecretCourier
  • Couturier Courier
  • Tactical Organizational
  • SafeTransportation
  • British
  • The Splendid
  • Personal Delivery Spot
  • Trucking Trading Co
  • Freight Place
  • Mailman Place
  • Russian Postage Co
  • The Reverse Sustainment
  • Chasten Transportation
  • Smuggler Place
  • Modern Flow Pro
  • Pistons Logistics
  • Private Messengers Place
  • Confidential Correspondence
  • IntermodalTransportation
  • Sophisticated Backup Pro
  • Sheer
  • Simple Distribution Group
  • Young Delivery Group
  • The Free Rail
  • The Marine Conveyance
  • American staffordshire terrier Courier
  • Better Sustainment Collective
  • ImprovedTransportation
  • Welsh terrier Courier
  • BetterLogistics
  • EfficientLogistics
  • Private Transfer Place
  • Speed
  • The Physical Flow
  • Freight Collective
  • The Speed
  • Backup Pro

Clever logistics business name ideas

  • Sustainment Trading Co
  • Lean Logistic Support
  • The Swift Transferral
  • Spanish Trafficker Spot
  • Personal
  • MusicalCourier
  • The Military
  • Confederate Consignee
  • MassiveLogistics
  • The Austrian
  • InterstateTransportation
  • Wartime Supplies
  • Replacement Transportation
  • The Complex
  • The Swedish
  • Messenger Place
  • FormerCourier
  • Musical
  • Liquid Landside
  • Faster Transferral
  • The Armed Trafficker
  • Overseas Transportation System
  • Alternative Transfer
  • Phase in Transportation
  • Modern
  • Shasta Trafficker Pro
  • Conveyance Group
  • Next
  • Vacations Transportation
  • Trip Transit
  • Faster Rail Trading Co
  • The Related Mobilization
  • Convenient Trucking
  • Difficult
  • MereCourier
  • Weekly
  • The Necessary
  • The Last
  • The Regular
  • Indian
  • Regional Trucking Pro
  • Fox terrier Courier
  • Polish Postage Trading Co
  • Improved
  • LiverpoolCourier
  • Sheer Streaming Collective
  • The Swedish Mailman
  • AdvancedLogistics
  • Transportation System Place
  • Trafficker Spot
  • Available
  • The Inexpensive
  • Ferrier Courier
  • AvailableTransportation
  • Organizational Group
  • Reliable Freight Spot
  • Trip Transportation System
  • The Sheer Merchandising
  • Informant Place
  • PoorTransportation
  • Mystic Logistics
  • Mailbox Co
  • Efficient Mobilization Place
  • Reverse Distribution
  • Kerry blue terrier Courier
  • The Difficult Logistical
  • The Modern Merchandising
  • International Organizational Collective
  • Istic Logistics
  • Reverse Streaming
  • ImmediateTransportation
  • The Mobile
  • The Difficult Sustainment
  • Military Mailman
  • Confederate Flow Trading Co
  • Mechanical Transferral
  • Mere Mail Group
  • The Retail
  • Liquid Livraison
  • The Speedy Department Of Transportation
  • Weekly Delivery Pro
  • Complicated Mobilization
  • Practical Supply Place
  • Available Department Of Transportation Place
  • PrivateTransportation
  • The Internal Backup
  • Technical Mobilization Group
  • Chief Currier
  • Splendid
  • Rural Shipping Pro
  • Poor Transport Collective
  • Reception Transportation
  • English
  • Massive Organizational Pro
  • Splendid Mail
  • Messenger Collective
  • ComplicatedLogistics
  • Supplies Co
  • Bathing Transportation
  • Supply Co
  • Organizational Mobilization Trading Co
  • Trip Transports
  • Trip Travel
  • Spear carrier Courier
  • Modern Backup Place
  • The Extraordinary
  • Inverness
  • Mere Informant Trading Co
  • PersonalTransportation

Best logistics business name ideas

  • Rail Co
  • Merchandising Collective
  • Graven Transportation
  • ExtraordinaryCourier
  • The Breathless
  • American pit bull terrier Courier
  • The Berliner
  • Next Mailman
  • Insistence Logistics
  • Modern Transportation System
  • Trip
  • The Same
  • Merchandising Trading Co
  • The Confederate Informant
  • Quick Transportation System Spot
  • Slow Freight Collective
  • Automotive Conveyance Collective
  • Sheer Merchandising Pro
  • Nathan Transportation
  • Sustainment Spot
  • BasedLogistics
  • The Motorized
  • Diplomatic
  • DailyTransportation
  • Time Backup
  • Omitted Logistics
  • The Inadequate
  • Personal Conveyance Collective
  • Interior Courier
  • Cheaper Transport Spot
  • Stations Transportation
  • Cost Rail
  • Messengers Trading Co
  • OvernightCourier
  • RetailLogistics
  • Detailed Merchandising Co
  • Transferral Place
  • Distribution Pro
  • Day
  • Confidential Chauffeur
  • Adequate
  • Daily Logistical Collective
  • Manchester terrier Courier
  • The Adequate
  • Fresh Mailbox Place
  • The Pretended
  • Pacific Logistics
  • Trip Transport
  • The Physical
  • PhysicalLogistics
  • Royal Informant Group
  • Hasten Transportation
  • Transferral Co
  • Terrier Courier
  • Nations Transportation
  • The Bonded
  • ConfidentialCourier
  • MassTransportation
  • Ornamental Trafficker Spot
  • Confederate
  • Effective
  • Superior
  • Ball carrier Courier
  • Streaming Pro
  • Supplies Trading Co
  • OccasionalCourier
  • The Outbound
  • Quick Transferral Group
  • Abrasion Transportation
  • Expected
  • Freight Co
  • Excellent
  • Confederate Cartage
  • Free Transport Collective
  • Physics Logistics
  • Austrian Messengers Pro
  • LeanLogistics
  • The Liquid
  • Dimension Transportation
  • Brazen Transportation
  • Overall Logistical Pro
  • Streaming Spot
  • Alternative Department Of Transportation Co
  • Postage Trading Co
  • North Streaming
  • Simple Distribution
  • Chief Cartage
  • Inferior Courier
  • Swift Rail
  • Chief Cargo
  • The Fastest Trafficker
  • Sophisticated Merchandising Collective
  • The Maritime Rail
  • The Fastest
  • Bound Backup
  • The Reverse
  • Advanced Supply Co
  • The Fast
  • Day Mailroom
  • OfficialCourier
  • The Internal
  • Dutch Trafficker Spot
  • Mailman Co
  • Poor
  • The Slow Transportation System
  • Mailbox Spot
  • The Detailed
  • Dutch
  • Tension Transportation

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Logistics Business:

Simple is always better

This means a few different things. Your logistics business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your logistics business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.