11 Best Local Marketing Tools [2024]

Pat Walls

•

Updated: February 22nd, 2024

Having the right tools for the job is essential, and Local Marketing Tools are no exception.

Online marketing has been revolutionized. It's now easier than ever to create and publish content for a global audience, reach them with instant notifications, and gather feedback that can be used to increase engagement. Local marketing is a crucial element of your digital marketing campaigns. When done correctly, local marketing will lead to increased sales, stronger brand awareness, and leads for your business or organization.

Use the following list to find some helpful products, services and tips that will help you grow your business one customer at a time!

Here they are:

1. Dash

Dash is a decentralized cryptocurrency that is designed to be user-friendly and scalable, with a focus on payments. It has a number of features that set it apart from other cryptocurrencies, including instant transaction confirmation, double-spend protection, and optional privacy. The Dash network also has a self-governance and self-funding model, which is driven by incentivized full nodes. This allows the network to fund its own development and growth without relying on external funding or donations.

Dash has a clear roadmap for scaling the network to support larger block sizes, up to 400MB, using custom-developed open-source hardware. This will allow the network to support a larger number of transactions and increase its overall capacity. Dash is based on Bitcoin software and is compatible with many key components of the Bitcoin ecosystem

Pricing:

Price upon request

2. WordPress

WordPress is a free, open-source content management system (CMS) that allows users to create and manage websites. It can be installed locally on a web server or hosted in the cloud and accessed through the WordPress website. WordPress offers a wide range of features and functionality, including a plugin architecture and a template system, which allows users to customize the look and feel of their websites to fit their needs.

With WordPress, users can create a variety of websites, including blogs, business websites, online stores, and portfolios. It is easy to use and offers a wide range of tools and resources to help users build and manage their websites.

Pricing:

Personal: $4/month
Premium: $8/month
Business: $25/month
eCommerce: $45/month

3. HotJar

HotJar is a website analytics tool that provides a range of features to help businesses understand how users interact with their sites. It offers heatmaps that show the most popular areas of a website and how users engage with them, as well as session recordings that capture the actions of individual users as they navigate the site.

Hotjar provides conversion funnels to help businesses understand where users drop off in the purchasing process, and it allows users to create surveys and polls to gather feedback from their customers. All of these features are designed to help businesses identify problems and opportunities on their website, and make informed decisions about how to optimize their online presence.

Pricing:

Basic: $0/month
Plus: $32/month
Business: $80/month

4. Mopinion

Mopinion is a user feedback platform that helps digital enterprises gather and analyze customer feedback from various digital touchpoints, including web, mobile, and email. With Mopinion, users can create customizable online feedback forms and trigger them based on specific actions or events, such as mouse movement or time on the page.

The platform offers comprehensive visualization in customizable dashboards, as well as text analysis and smart labeling capabilities. To act on feedback or collaborate with team members, Mopinion offers proactive alerts, role-based views, and integration with project management tools such as Trello and Asana. Mopinion is designed to help businesses listen, understand, and act on customer feedback to improve the overall customer experience.

Pricing:

Standard: € 259/month

5. Buffer

Buffer is a social media management platform that helps small to midsize businesses publish content, engage with clients, and analyze their social media performance. With Buffer, users can schedule social media posts in advance or use the platform's automation features to publish them at predetermined times.

It offers a browser extension and mobile apps that allow users to create and share social media posts from anywhere. In addition, Buffer provides advanced analytics to track the performance of social media posts and view results on a weekly or monthly basis. These analytics can be exported for further analysis or to create reports.

Pricing:

Essentials: $5/month
Team: $8/month
Agency: $100/month

6. Later

Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. The platform offers a range of features designed to streamline social media management and increase engagement.

Users can schedule posts to multiple social media platforms, access hashtag suggestions, and determine the best times to post for maximum engagement. The platform also offers tools to create shoppable posts with custom links in the bio, making it easier for users to drive traffic and sales from social media.

Pricing:

Starter: $18/month
Growth: $40/month
Advanced: $80/month

7. GoogleAnalytics

Google Analytics is a web analytics service that offers a range of statistics and analytical tools for marketing and search engine optimization purposes. It is available for free to anyone with a Google account and is designed to help organizations track the performance of their website and collect valuable insights about their visitors.

Google Analytics, businesses can identify the top sources of user traffic, evaluate the success of marketing campaigns, track goal completions, and discover patterns and trends in user engagement. The service also provides information about visitor demographics and other characteristics, helping organizations to better understand their audience and make informed decisions about their online presence.

Pricing:

Price upon request

8. Ahrefs

Ahrefs is an SEO software suite that provides a range of tools for link building, keyword research, competitor analysis, rank tracking, and site audits. The platform is primarily targeted at marketing professionals and is known for its comprehensive backlink checker, which has one of the largest databases of live links available.

Ahrefs offers a site audit tool that uses crawling software to recreate a website as it is seen by a search engine. This helps users understand their site better and optimize it for search engines. Overall, Ahrefs is a comprehensive SEO toolkit that is designed to help businesses improve their search engine performance and visibility.

Pricing:

Lite: $99/month
Standard: $199/month
Advanced: $399/month

9. Mailchimp

Mailchimp is a software platform that allows users to communicate with large groups of people through email. It is commonly used for sending newsletters and other types of email marketing campaigns. One of the main benefits of Mailchimp is that it allows users to send an unlimited number of emails to an unlimited number of subscribers. This is useful because most email providers have limits on the number of recipients that can be included in a single email.

Mailchimp offers a range of tools and features to help users manage their email lists and track the success of their campaigns. These include options for creating and designing professional-looking emails, segmenting email lists, and tracking the performance of individual campaigns. By using these tools, users can effectively reach and engage their audience, and measure the impact of their email marketing efforts.

Pricing:

Essentials: $13/month
Standard: $20/month
Premium: $350/month

10. Adwisely

Adwisely is a software application designed to assist e-commerce stores with creating and managing effective advertising campaigns on social media platforms such as Facebook, Instagram, and Google. The app is compatible with popular e-commerce platforms including Shopify, BigCommerce, and WooCommerce, and offers a range of features to help online store owners and digital marketing managers drive more sales through automated retargeting and prospecting ads.

Adwisely users have reported achieving 6 times their return on ad spend and investing significantly less time and effort in ad management compared to traditional methods. In addition to its automated features, Adwisely also provides access to a personal advertising manager for all users.

Pricing:

Basic: $594/year
Standard: $1494/year
Advanced: $2994/year

11. Flipsnack

Flipsnack is a web-based publishing tool that enables users to create and publish a wide range of digital publications, including catalogs, magazines, brochures, portfolios, reports, photo albums, newspapers, and more. It offers a range of features and tools to help users create professional-quality online magazines and other publications.

Flipsnack also provides users with access to an online design studio, where they can create their own online publications from scratch. With this studio, users can easily customize the layout, design, and content of their publications, adding text, images, and other media to create engaging and visually appealing online magazines and other documents. Flipsnack is used by people all around the world to create and share digital publications online, making it a popular choice for businesses & organizations.

Pricing:

Starter: $15/month
Pro: $35/month
Business: $79/month

Add Text Section Add Story Add Idea Add Business Add Tool

meet the author

Pat Walls