15 Best Link Building Tools [2024]

Pat Walls

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Updated: February 22nd, 2024

Having the right tools for the job is essential, and link building is no exception.

Link building is the most important factor that influences the ranking of a web page. Use link building tools to find high quality, relevant sites which can link to your site.

To improve your website rankings, it is important to get links from quality websites. Some kinds of links are also more valuable than others because they come from a site that is higher in the Google search results for similar queries. This article introduces tools that help you locate and seek out these valuable links.

Here they are:

1. Moz

Moz is a well-known all-in-one SEO tool that enables you to investigate and monitor site metrics. Their service is available in two variations: free and with a complete subscription. Moz provides tools, training videos, and community assistance to help users improve their SEO skills.

Moz is very valuable for link-building planning and monitoring since it gives the following data: incoming links (the number of backlinks), discovered and lost connecting sites, and link profiles. This tool assists in learning how consumers look for businesses. It gains a better understanding of the terms that the audience uses to locate items or services.

Available plans:

Lite: $14/month
Preferred: $20/month
Elite: $33/month

2. Linkody

Linkody is a complete SEO solution for link building and tracking. By pulling links and data from many sources, Linkody provides the most comprehensive link profile for its own domains, clients' domains, or competitors. Spot and disavow toxic links. Discover link-building opportunities. Visually locate the link on the page with one click. Receive notifications of new or lost links.

It's the perfect SEO tool for monitoring both my own website's backlinks and the link profiles of all my rivals. Linkody, when utilized appropriately, may aid in the capture and acquisition of fresh backlinks, reviews, guest blogging opportunities, and other mentions.

Available plans:

Webmaster: $14.90/month
Advanced: $24.90/month
Pro: $49.90/month
Agency: $99.90/month
Agency XL: $153.90/month

3. Ahrefs

Ahrefs is another useful & comprehensive SEO toolkit for increasing search traffic and improving websites. Ahrefs accomplishes this by crawling the web, storing massive amounts of data, and making it available via a simple user interface. Content Explorer by Ahrefs - A one-of-a-kind link prospecting tool that lets you locate hundreds of suitable websites for link requests and guest posting. It also helps to find linkable content on any topic from anywhere on the internet.

Ahrefs employs sophisticated crawling algorithms to mimic how search engines perceive websites. This enables the program (as well as the user) to see complicated networks of incoming links. It also analyzes material at the page level, ranks content by popularity, and organizes and reports various types of data.

Available plans:

Lite: $99
Standard: $199
Advanced: $399
Enterprise: $999

4. Semrush

SEMrush is software that assists businesses with digital marketing techniques such as SEO campaigns. This all-in-one digital marketing application aids in the management of SEO, PPC, social media, and content marketing efforts. This helps you to understand the website better and improve it for SEO to increase lead generation.

This program is intended for those that require aid with digital marketing. SEMrush assists in identifying effective marketing keywords. It taught individuals about useful keywords and how they rank in search engines.

Available plans:

Pro: $119.95
Guru: $229.95
Business: $449.95

5. Majestic

Majestic surveys and maps the Internet and has built the world's largest commercial Link Intelligence database. SEOs, New Media Specialists, Affiliate Managers, and Online Marketing specialists utilize this Internet map for a number of purposes related to online prominences, such as Link Building, Reputation Management, Website Traffic Development, Competitor Analysis, and News Monitoring.

Majestic SEO is an SEO software application that specializes in link analysis. Majestic, unlike Ahrefs, SEMrush, or Moz Pro, is solely concerned with backlinks. To put it another way, Majestic isn't a one-stop shop for keyword research, SEO site audits, and on-page SEO analysis. It is entirely focused on backlinks.

Available plans:

Lite: $49.99
Pro: $99.99
API: $399.99

6. BuzzStream

BuzzStream is a CRM for influencer outreach and an influencer search engine. BuzzStream is used by SEO and public relations teams to help them build connections with key influencers, improve search performance, increase word-of-mouth traffic, and raise awareness. BuzzStream automates the most time-consuming procedures and streamlines the phases of outreach initiatives, allowing marketing teams to locate influencers, raise awareness, and form valuable connections more effectively.

The BuzzStream link building and outreach tool may be a terrific linking asset for anybody starting their own link building campaigns to agencies looking to automate different portions of their operations. BuzzStream's plans and pricing are reasonable for up to 20 unique customers. BuzzStream is an excellent choice for anybody seeking for a service to help them streamline and automate their link request process.

Available plans:

Starter: $24/month
Growth: $124/month
Professional: $299/month
Custom: $999/month

7. Hunter.io

Hunter.io is an email marketing tool used for mass jobs and email verification. It recently incorporated campaigns that allow you to execute direct outreach instead of uploading contacts to another CRM. The software is practical and convenient in terms of use. As a result, more companies are adopting it into their arsenal. They are thereby expediting the entire contact-hunting process.

Hunter.io is appropriate for any individual or business wishing to establish an email contact database. This technology, which speeds up the process of locating contacts and using cold email outreach, is very useful for sales and marketing teams. Marketing professionals might utilize Hunter to reach out to journalists or editors.

Available plans:

Starter: $49/month
Growth: $99/month
Professional: $199/month
Business: $399/month

8. Link Hunter

When it comes to link prospecting and outreach, LinkHunter is one of the quickest and easiest solutions I've encountered. It makes obtaining backlinks easier than ever. Its key strength is its ready-made programs, which are based on tried-and-true backlink tactics employed by SEO professionals. Use the tool to find guest writing opportunities, and product reviews, and to have your website added to resource lists with no effort.

LinkHunter allows you to upload website photos and search for other websites that use them. The program will generate a list of link-building prospects for you to contact in order to request a link. The list may then be sorted according to a variety of criteria or exported as a CSV file.

Available plans:

Starter: $49/month
Small Business: $99/month
Agency: $199/month

9. BuzzSumo

BuzzSumo is a cloud-based tool that lets you uncover the finest engagement, content, and outreach possibilities across social and search. Discover fresh keywords, popular articles, consumer queries, and content success while keeping track of what matters most to your company.

BuzzSumo's backlink analysis tool makes it simple to check where backlinks to a domain or specific URL are originating from. BuzzSumo provides an additional feature that many other backlink monitoring tools do not: social shares and engagement.

Available plans:

Pro: $99/month
Plus: $179/month
Large: $299/month

10. JustReachOut

Justreachout is a public relations tool that helps you to identify appropriate journalists, publications, press opportunities, material, and podcasts to confidently pitch. It contributes to the improvement of customer connections. Using pre-populated pitch templates, Justreachout generates open and response rates. It monitors pitch metrics based on user feedback. It makes the PR message stand out by employing unusual conversation starters and PR methods.

Another popular media outreach tool is JustReachOut, which allows PR professionals to access a database of journalists and bloggers. Users may filter by specialty and industry, allowing them to create a complete media database. There are also email templates available to assist with the pitching process.

Available plans:

Starter Outreach: $79/month
Advanced Outreach: $149/month
Ultimate Outreach: $299/month

11. Pitchbox

Pitchbox is an influencer outreach and content marketing system that helps marketing firms and SEO departments identify the ideal influencer to support their content and raise brand recognition. PitchBox may interface with SEO providers to give dependable and brand-safe results. Outreach campaigns, configurable email templates, automated processes, and reporting for all stages of the outreach process are among the key features.

Managers have the ability to distribute duties and cooperate with colleagues on numerous projects and campaigns. Pitchbox enables teams to categorize leads by age, stage, and relationship status in order to acquire insights into the outreach pipeline. Supervisors may also use a unified UI to develop and evaluate customized outreach emails as well as initiate marketing campaigns.

Available plans:

Contact for pricing

12. Link Prospector

Link Prospector by Citation Labs is an automated link prospecting tool designed to assist content marketers in identifying backlink prospects. It's about assisting them in finding new avenues to offer their content and giving them the push they need to acquire links and shares.

The goal of Link Prospectors is to uncover as many high-quality, niche-relevant prospects as possible. The purpose is to add the most relevant prospects by locating and validating their contact information and analyzing the relevant website metrics. Daily responsibilities include doing research and analysis, maintaining a to-do list, tracking project information, and utilizing our outreach and influencer marketing management platform.

Available plans:

Consultant: $47/month
Agency: $127/month
Enterprise: $497/month

13. Haro

HARO is an acronym for ‘Help a Reporter Out’. It is a free service mostly utilized by journalists who want expert quotes (or recommendations) from Subject Matter Experts (also known as 'Sources') to add additional worth to their piece. It's an excellent forum for connecting with reputable journalists. The service is utilized by over 55,000 journalists and bloggers, including journalists from major media sites such as Forbes, the New York Times, and the Washington Post, among others.

Consider a Journalist from the 'Best Life Online' Media Outlet who is tasked with writing material on 'Seeking Interior Designers/Flippers/Renovation Experts'. Experts in interior design who believe the following inquiry is relevant to create a pitch and send it to the writer. If the journalist considers the pitch valuable, he or she may publish the response along with a link to the website.

Available plans:

Standard: $19/month
Advanced: $49/month
Premium: $149/month

14. NinjaOutreach

NinjaOutreach is a blogger outreach program designed for digital marketers and small companies looking to expand their online presence. It is a full-featured CRM that allows for prospecting, relationship management, analytics, and reporting. It may locate online influencers in the niche with a simple keyword search, view vital data about them, interact with them via email and social media, and collaborate with them to promote the company to their audience.

NinjaOutreach features include finding and contacting Instagram influencers with an all-in-one social influencer search and outreach tool, finding and connecting with Twitter influencers through a single social media influencer search, building backlinks faster with an all-in-one link-building software, and much more. It is a full-featured CRM that supports prospecting, relationship management, analytics, and reporting. A simple keyword search yields online influencers, and significant data about the influencers are shown.

Available plans:

Flex: $155/month
Silver: $255/month
Silver Plus: $459/month

15. SE Ranking

SE Ranking is a cloud-based platform for SEO and online marketing experts that includes tools for full site auditing, competition research, website ranking, keyword recommendation and grouping, backlink tracking, automatic professional reporting, and much more. Aside from typical SEO tools, the system includes a number of extra features such as a White Label and Marketing Plan that seek to elevate professional digital services to a whole new level. All under the same user-friendly interface on a single platform.

It provides standalone tools in addition to modules designed for specific activities that allow you to drill down into every component of a work. These tools are designed for broad checks, such as evaluating page parameters, finding and analyzing a large number of backlinks, and working with keywords.

Available plans:

Essential: $31.20/month
Pro: $71.20/month
Business: $151.20/month

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Pat Walls