75 Clever Email Subject Lines For Lawyers [2024]

Pat Walls

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Updated: May 10th, 2022

75 Clever Email Subject Lines For Lawyers [2024]

Are you a lawyer or own a law firm and are looking for ways to market your business?

Even in today's age of social media marketing, email marketing is still one of the best ways to acquire, engage and convert new customers.

One of the most important parts of your email campaign is your subject line, as this can make or break the success of your email marketing campaign.

In this article, we provide you with 75 email subject lines for your law practice.

Unique Email Subject Lines

Free Legal Referral Program.
I'm a lawyer, here is what I do
Find your attorney in seconds
Looking for an attorney? Look no further!
You are going to Pass your Bar!
Someone emailed us a tissue box
We'd like to help you with an issue you've raised
Why did your friend tell me to call you?
15 Examples of Lawyer Advertising That Work
Attorney at law, dealing with lawsuits and compensation
Finally, a lawyer that doesn't sound like they're going to rob you
Are you about to be arrested?
A DAUGHTER'S confession, a child custody case, and the
Knowing You, I'm sure you're doing your BEST.
How to Be the Best Lawyer in Your Firm
Hey, is it time to take care of that legal stuff?
Car accident? You may be entitled to $5,000.
Have you ever considered a free consultation?
I am writing to ask for your help in fixing a mess
Do you have a will in place?
Don't wait! Get that will, will you?
We've got bad news and good news
Attorney Alert: Close friend or family member got in an accident?
We were excited to be featured in the New York Times
Call a Lawyer...

Engaging Email Subject Lines

We can help you find the right attorney for you.
You might have a legal problem...
Putting the LAW on notice!
Question about auto accident claim
Could we set up a call this week?
Hey, here's a question about a lawsuit I'm filing for this
Let's talk about your free consultation, [name]
Join us for a happy hour!
You need a lawyer...
Can a Lawyer help with that?
Why would anyone need a real estate lawyer?
Bringing Justice to You
I'll Represent You for Free
This man has a problem with your money...
Need a lawyer? I'll fight your case for just $99/mo
Solve your legal issue in only 15 minutes
It was hard to look for a lawyer so I made a list of questions
Need a Lawyer? Then Call me.
We've brought your legal worries to an end
You thought we were lawyers, but really...
Who said law is boring?
Meet the lawyer who brings her pets to work
The first 100 days of law school
A Hard-On for Your Case, Professor!
How much would you pay to erase your student loans?

Clever Lawyer Email Subject Lines

Priceless is an overused word.
Did you know that every time you "call a lawyer" in Google,
Today's your last chance to save a ton on attorney fees..."
I told you we should have used a lawyer!
Do you give up your firstborn for a patent?
Have you been injured in a motor vehicle accident?
You'll never guess what I got stuck on yesterday!
Your late night got you down?
I'm a lawyer and here's why you will want to hire me!
Is the name of your law firm really the only thing you want to protect
I know you don't like lawyers, but you MUST talk to mine...
What you need to know before picking your lawyer
i'm not a lawyer but i play one on TV
Stop getting outsmarted by the courts
What if your lawyer was an immigrant like your neighbors?
A law blog on facts, opinions and everything in between.
I just saved you $800.
No matter how good you are...you're probably taken
Need a Lawyer? Win Your Case with This Email Subject Line.
I called your Lawyer and said...
Hello Future Lawyer
What's a Client's Favorite Part of an Attorney's Website?
Why is the lawyer business so BORING?
I need a good lawyer
Call a Lawyer...

Lawyer Email Template Examples

Here are a couple of great examples of lawyer email templates you can use.

Email To Get Leads

title=Just Checking In... Hello [First name],

It was great meeting you at [event name] yesterday. [Insert specific info about them]

As discussed, I work primarily in [your practice area], and I get a fair amount of potential clients in [their practice area] whom I typically turn away. There could be a great opportunity to exchange case requests for our respective practice areas. Since you focus on [their practice area], I think it would be advantageous for both of us to refer cases to each other.

Please let me know if you have 10-15 minutes on [2-3 weekdays from now] to discuss how we might be able to help one another.

Best regards,

[Your name]

Source

Final Notice Email

title=Final Notice Dear [client name],

This is another reminder our law firm has yet to receive the $X,XXX on invoice No. 1234.

Please be aware that if payment does not arrive by [date of 60 days past due], legal action may be taken to enforce your obligation to pay.

To avoid legal proceedings, please pay the full amount promptly. Use the provided link to review your invoice and submit a credit card payment today. Contact our office immediately and advise us on the status of your payment.

Sincerely Yours,

[Your name]

Source

Cold Outreach Email

title=Legal Problems... No Problem Hello [First name],

I was doing some research on [their practice area] attorneys in [their city/region] and your name came up. I run [your firm name], and we get many inquiries from potential [their practice area] clients whom we have to turn down. I was impressed by your firm’s online reputation, and I think we could both benefit from exchanging referrals that fall outside of our respective practice areas.

[Info about what your firm does and the types of cases/locations you focus on] Please let me know if you have 10-15 minutes on [2-3 weekdays from now] to discuss a potential referral partnership.

Best regards,

[Your name]

Source

Payment Due Follow Up Email

title=Just Following Up Dear [client name],

Thank you for giving us the opportunity to provide you with our legal services and expertise. We’re sending this as a friendly reminder that payment is due [Month, date, year], which is [in one week].

To review your invoice and pay the bill, please follow the link below. There, you can follow a secure and encrypted payment portal so you can pay by credit card 24 hours a day, seven days a week.

Please call or email our office if you have any questions. We appreciate your prompt payment and look forward to serving you in the future.

Best regards,

[Your name]

Source

Reaching Out With Lost Leads

title=How Are You My Friend Hi [First Name],

[Your Name] here from [Law Firm Name]. I hope this message finds you well.

It’s been a few weeks since we spoke, and I wanted to check in to see how you’re doing.

[Legal Issue] can be an emotional and challenging thing to face on your own, so if you need any advice or help, I’m available this week for a conversation.

Let me know if you need anything.

Best wishes,

[Your Name]

[Your Contact Details]

Source

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 75 clever email subject lines for lawyers [2024].

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meet the author

Pat Walls