1,000+ Best Landing Page Builder Names

Pat Walls

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Updated: January 19th, 2023

So, you've come up with the perfect landing page builder idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your landing page builder stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best landing page builder ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your landing page builder.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Landing Page Builder Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of landing page builder name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy landing page builder name ideas

The Riverside
Pathway
Accessible
Special Appearance
Route way
The Arc
Parade
Cycle Track
The Inflict
Horizontal Spot
Halfway
Incoming
The Inflowing
Shore
Aligned
Expressed Co.
Footnote
Symphony
The Stage
Proceed
Initial Co.
Ignition
Secure Ways
Official Font
Lunar Co.
Host Hype
Setting Server
Web Dashboard
Foundation
Braced
The Web Spine
Dock
The Bridge
Path
The Table Top
The Anchor
The Web Basin
Outline
The Doodle
The Sign
Impressionable
The Stoop
Drag Co.
Routinely
Web For Dummies
Dumlin
The Reference
The Circular
Medium
Limited
Perspective Co.
Uneven Web
Remarkable Webpage
Physical Expansion
The Abandon
The Landing Spot
Arrival
Moon Web
The Lower Land
Scale Up
The Primary
Good Landing Pages
Rough Homepage
Landing Page Place
The Plain Page
Actual Page
Single Tracking
Web Trading
Heaven
Single Flight
Enforced Web
Interactive
Capital View
Bumpy Landing
Reformed
The Convenient
Actual Website Co
AndLanding
The Own
Final Plane Place
Plane Place
Gentle Plane Spot
Half Runway
Broad Plane Group
First Pages
Fourth Descent Place
NewHomepage
British
Difficult Stopover Group
Immediate Landing Place Group
Intelligent Development
Initial Flight
Free
ConvenientLanding
The Manned
Bumpy Arriving Pro
The First
GoodLanding
MainWebpage
The Day Aircraft
ScaleLanding
Webmaster Group
The Current Visitor
Remarkable Ontogeny Co
Instrument Descending Pro
Personalized
Smooth Arriving
The Point Flight
Client Spot
The Floor
InstrumentLanding
Informal Hosting Pro
Special
Hereditary Websites Group
Industrial
The Possible Airstrip
The Html Visitor
Individual Page Place

Creative landing page builder name ideas

Lunar Lunar Excursion Module
UneventfulLanding
Lower Plane Spot
Instrument Descending Pro
The Broad Aircraft
Hostile Descent Collective
British Stopover
The French
Planking Landing
Evolution Collective
The Imminent
Visitor Spot
Actual
AirborneLanding
The Historic
Floor Airstrip
VerticalLanding
The Hereditary
Free
The Third
Spanish Descent Spot
Moon
Hereditary Hosting
Cannon Landing
Landing Place Pro
Historic Descent Pro
Lower Liftoff
The Controlled Berthing
Hosting Spot
AmphibiousLanding
ControlledLanding
Tank
Rough Flight Spot
Psychosexual
Plane Spot
Sustainable
Unopposed
Successful Arriving
Gentle Flight
Uneventful Stopover Group
Perfect
The Manned
Panting Landing
The Opposed
The Narrow Flight
The Own Page
ActualHomepage
Stopover Spot
PersonalWebpage
Informal
Airstrip Place
Glancing Landing
Amphibious Landing Place Trading Co
Manned Runway
Third Aircraft
Upstairs
Historic Landing Place Spot
Bumpy Flight Pro
Official Homepage
The Aforementioned Webmaster
Slow Project Group
Difficult Flight
GoogleHomepage
Pre Arriving Group
Html Hub
Cognitive Expansion
Lower Lift
UpstairsLanding
Capitalist Evolution Co
Handling Landing
Stick Descending
Frontal Spot
The Free Web
Lunar Airstrip Trading Co
Personal Ontogeny
Expressionist Development
Difficult Descending
HereditaryHomepage
Highest
Dark Airstrip Collective
Blandon Landing
Narrow Arriving Place
Html Html
The Immediate
Successful Landing Place Trading Co
Amphibious Plane
Lamping Landing
AlliedLanding
Fourth
Lunar Landing Place
The Uneventful
Maturation Trading Co
Airborne Airstrip
Upstairs Runway
Immediate Flight Place
Supplanting Landing
The Main
FrenchLanding
Fourth Descending Spot
Html Host
First Airstrip Spot
CommercialDevelopment
The Lower Descending
Main Airstrip Spot
The Internet Hosting
Narrow Landing Place Co
Main Descent
Berthing Spot
And
Intended Plane Trading Co
Manned
Intended Aircraft
Fetal Advancement
The Html
Allied Arriving Trading Co
Stopover Pro
The Fourth
The Net

Learn more about starting a landing page builder:

Where to start?

-> How much does it cost to start a landing page builder?
-> Pros and cons of a landing page builder

Need inspiration?

-> Other landing page builder success stories
-> Marketing ideas for a landing page builder
-> Landing page builder slogans

Other resources

-> Profitability of a landing page builder
-> Landing page builder tips

Funny Landing Page Builder Names

Regional
Mental
Project Place
Descent Co
Runway Place
Half Landing Place Pro
Immediate Landing Place Group
The Controlled Landing Place
Random Landing
Planking Landing
Prancing Landing
The Smooth
The Wide Landing Place
Petulant Development
Ontogeny Place
MainWebpage
Hereditary Http
Rough Flight Trading Co
Imminent
Customer Place
Websites Spot
Nearest Landing Place
Project Trading Co
Moon Airstrip
Lower Ladder
North Descent
The Actual Pages
Advancement Group
Third
The Vertical Airstrip
Forefront Pro
Sustainable Ontogenesis Collective
Expansion Group
Personalized Pages Pro
Webmaster Group
The Half Plane
Tiny Landing Place Pro
Stopover Spot
Plane Collective
The Good Landing Place
Berthing Pro
The Current Visitor
The Instrument Plane
Wide Stopover Trading Co
Airborne Airstrip
Unopposed Descent Group
Unopposed Flight Trading Co
UpstairsLanding
Cramping Landing
Moon
Upstairs Aircraft
Ranking Landing
Allied Flight Collective
Third Berthing Co
First
Sustainable
North Plane
Difficult Landing Place Group
The Convenient
Flight Co
Lunar Logon
The Internet
Personal
The And Berthing
Forefront Collective
Page Pro
Gradual Growth Spot
PersonalWebpage
Pages Pro
Advancement Co
Successful Landing Place Trading Co
Convenient Airstrip
Instrument Descending Pro
Forced Aircraft Trading Co
MaliciousWebpage
Unopposed Arriving
NetHomepage
FrenchLanding
Trace element Development
NearestLanding
Forefront Spot
Term Developing
Dark Landing Place Pro
The Customizable
Transplanting Landing
The Own Page
Allied Airstrip Spot
Spanish
Final Plane Place
Moon Flight
The Manned Stopover
Possible Descent
Evolutionary
The Dark
Airstrip Spot
Bumpy Arriving Pro
Chanting Landing
Lanning Landing
Lunar Liftoff
The Stick
BadLanding
The Broad Aircraft
The Term
Remarkable Expansion Trading Co
The Main Arriving
Convenient Stopover Co
The Organizational
MannedLanding
First Arriving Spot
Maturation Collective
VerticalLanding
ActualWebpage
Vertical Aircraft Co
Successful Growing Pro
Top Berthing Co
The Controlled Berthing
Malicious Web Collective
Lunar Login

Cool landing page builder name ideas

The Safe Plane
Wide Berthing Place
Immediate Landing Place Group
The Automatic
SecureWebpage
Instrument Airstrip Trading Co
Soft
Fourth Descending Spot
Actual Website Co
Trace element Development
Brandon Landing
The Gentle
British Descent
Stopover Co
Plane Spot
Growing Pro
SimpleHomepage
PreLanding
The Seaborne Landing Place
Mental
The And Berthing
Upper Descent Trading Co
The Successful
AlliedLanding
The Bad
Difficult Landing Place Group
Plane Trading Co
The North
MaliciousWebpage
The Good
Bad Descending Place
Petulant Development
Third
The Half Plane
Airstrip Collective
The Narrow Flight
Forefront Group
Panning Landing
Flight Spot
Landing Place Collective
Forefront Pro
The Hereditary
Expansion Group
Next Landing Place Pro
Site Place
Second Descent Group
Descending Co
Main Airstrip
Fourth
Spanking Landing
Moon
Project Trading Co
The Physical
Descent Spot
The French
Descent Group
FourthLanding
Franking Landing
Floor Descending Place
Berthing Group
Difficult Landing Place Collective
Rough Runway Place
The Immediate Arriving
Clients Group
Intelligent Development
The National
Possible Descent
Tank
Special
Allied Descending
The Stick Stopover
Amphibious Descending
Lunar Lift
Plane Collective
PointLanding
Dark
Cognitive Expansion
First Arriving Spot
Perfect
Forced
The Third
Happy Plane
The Intermediate Stopover
Html Web Collective
The North Descending
Shandling Landing
Plane Co
Lunar Logon
Continuous
IntendedLanding
The First Plane
EvolutionaryDevelopment
The Initial
Uneventful Runway Place
The Easy Stopover
Hereditary Websites Group
Celebrant Development
InteractiveWebpage
Blanking Landing
Final Plane Place
VerticalLanding
Convenient Stopover Co
Individual Page Place
Half Runway
Intermediate Plane
Simple Webpage Pro
Amphibious Descent Collective
Historic Stopover
First Stopover Collective
Planking Landing
TankLanding
Lamping Landing
Special Page Collective
The Organizational
Hereditary Http
Half Landing Place Pro
The Narrow Airstrip
Controlled Runway Place

Unique landing page builder name ideas

The Lower Aircraft
Chanting Landing
Intermediate
The Google Site
Automatic Flight Co
Forefront Co
Fourth Descent Place
Lower Landfall
Descent Co
The Imminent Plane
Convenient Airstrip
Lower Landing Gear
Websites Trading Co
Successful Landing Place Trading Co
Website Group
Descent Trading Co
Fetal Ontogenesis Place
Pre Airstrip
Lower Login
British Descent Group
The Forced
Contraceptive
Commercial
GoogleHomepage
Imminent
Floor
Maturation Collective
The Lower
The Human
Broken Page Trading Co
BroadLanding
Historic Plane Trading Co
The Bad Airstrip
The Particular
The Happy
Enchanting Landing
Landing Place Spot
Abandoned Landing
Aircraft Group
Safe
NearestLanding
Specific
Successful Arriving Trading Co
Hanging Landing
The And
Successful Arriving
Perfect Berthing Group
The Cultural
Good Berthing
Remarkable Expansion Trading Co
Scale Runway Co
Aircraft Co
Third Berthing Co
Parallel Evolution Place
The Narrow
Historic Landing Place Spot
Narrow
The Upstairs Plane
Instrument Descending Pro
Specific Pages
NetHomepage
Bumpy Arriving Pro
The Immediate
Normal Maturation
Immediate Arriving Co
Next Descending Group
Stopover Spot
The Current
Personal
The Main Arriving
Actual
Tanning Landing
The Aforementioned Webmaster
First Airstrip Spot
The Scale Descending
Stick Descending Collective
North Descent
The Undated
Slow Project Group
Informal Hosting
British Stopover
The Official
The Allied Plane
Bottom
Understandings Landing
Actual Berthing
Main Flight Pro
The Early
AndLanding
Main Airstrip Spot
Perfect Descending
Website Collective
Flight Co
Homepage Co
Hereditary Hospitality
BritishLanding
Fanning Landing
Industrial Ontogeny Trading Co
Lunar
Allied Flight Collective
Informal Hosting Pro
Early Exploitation Spot
Lower Launching
NewHomepage
Html Hospitality
Theoretical Developing Trading Co
Technological Evolution
Allied Airstrip Spot
Landin Landing
Convenient Descent Pro
MainWebpage
Customizable Visitor Co
Upstairs
Lunar Landing Place
Happy Flight Group
Visitor Place
Vertical
The Intermediate

Cute landing page builder name ideas

The Point Stopover
Damping Landing
Corporate Hosting Collective
Individual Homepage Pro
Camping Landing
Hereditary Hypertext Markup Language
Spanish Stopover
Airstrip Spot
AmphibiousLanding
Manned
The Third Aircraft
LunarLanding
Advancement Co
Ontogeny Trading Co
Tiny Landing Place Pro
The Main Site
Bottom Airstrip
The Historic
Initial Flight
Customized Websites Co
Berthing Spot
Picture element Development
The Point Airstrip
Immediate
Subsequent Expansion Spot
Hostile Stopover
Half
Hand in Landing
Dark Berthing
Prancing Landing
NextLanding
The Broad Aircraft
Supplanting Landing
Airborne Flight Group
Malevolent Development
InitialLanding
Opposed Stopover Trading Co
Moon Airstrip
PersonalHomepage
Client Spot
Planning Landing
Maturation Trading Co
Tank Flight Trading Co
Opposed
Unopposed Flight Trading Co
The Moral Expansion
Hostile Berthing
MainLanding
Second
Developing Development
Evolutionary
Interactive Page
Hard Runway
Personal Ontogeny
Transplanting Landing
Forefront Collective
Forefront Spot
PersonalWebpage
Clanking Landing
ForcedLanding
Exploitation Co
Webmaster Spot
Html Site
The Unopposed
Current Visitor Place
Banning Landing
WideLanding
Stopover Place
The Upper
Descending Pro
The Half Arriving
The Intended
The Top
The Second
Hostile Descent Collective
Narrow Arriving Place
Bad Aircraft
Ranking Landing
Gentle Plane Spot
Half Arriving
Gentle Runway Place
Abnormal Project Pro
Lunar Arriving Spot
Lunar Lunar Excursion Module
Web Collective
Customers Group
Immediate Flight Place
Narrow Aircraft Place
Individual
Dark Descent Trading Co
Personal Hyperlink
Lanning Landing
Site Group
The Final
The Scale
Immediate Descending Co
French Arriving Trading Co
Dark Landing Place Pro
Spanning Landing
Dark Stopover Co
TopLanding
Historic Descent Pro
Broad Descent
The Stick
Descending Place
Single
Unopposed Arriving
The Main
The Own
Website Pro
AirborneLanding
The Day Aircraft
The Seaborne Stopover
Cannon Landing
Sentiment Development
Moon Flight
North Runway
GentleLanding

Clever landing page builder name ideas

Malicious Web Collective
The Net
The Point
Allied Arriving Trading Co
Technological Project Trading Co
Flight Collective
Rough Descent
The Google
The Economic
Manned Runway Group
CurrentWebpage
Berthing Collective
FullDevelopment
Google
FrenchLanding
OrganizationalDevelopment
ActualHomepage
Lower Lift
BrokenHomepage
The Amphibious
The Single
EntireWebpage
Second Runway Collective
Intended Aircraft
Seaborne
Stick
Net Pages Co
French Descending Spot
Point Airstrip
The Slow
Gradual Growth Spot
Runway Collective
Airborne Airstrip
Landing Place Trading Co
UpstairsLanding
CorporateHomepage
Webmaster Group
SameWebpage
Future Maturation
Evolution Spot
Visitor Spot
Logical Advancement Collective
ActualWebpage
Lower Lunar Excursion Module
Descending Spot
The Intermediate Arriving
BadLanding
Controlled Aircraft Spot
And Landing Place
BumpyLanding
The Intermediate Descending
Spanish Stopover Place
Rough Flight Trading Co
ParticularWebpage
The Special
The Informal
The Lunar
Tiny
Dark Airstrip Collective
North Landing Place Trading Co
Good Airstrip
Smooth
Main Descent
Plane Group
Spanish Runway Collective
PersonalizedHomepage
Bumpy
Blandon Landing
Main Descending Collective
Celibate Development
OwnHomepage
Controlled Aircraft Place
Spanish Descent Spot
ContinuedDevelopment
Safe Landing Place Group
Informative Websites Group
Financing Landing
Further Expansion Trading Co
The Airborne Arriving
Parallel Evolution Pro
The Manned Stopover
OwnWebpage
OverallDevelopment
Gentle Berthing
The Secure
Educational
The Particular Hyperlink
Landings Landing
Floor Airstrip
Uneventful
HostileLanding
Hard Berthing
Client Side Group
IndividualWebpage
Hosting Spot
The Wide Landing Place
InformativeWebpage
Smooth Arriving
The Spanish
UnevenDevelopment
Psychological Growth
Hereditary Hotlink
Manned Airstrip
Html Host
Pages Pro
The Imminent
Unopposed
Point Aircraft Spot
Hostile Airstrip Place
The Actual Pages
ControlledLanding
Psychosexual
Descent Place
Single Extranet Collective
The Lunar Plane
HalfLanding
Canning Landing
Own Pages

Best landing page builder name ideas

Personalized Pages Pro
Opposed Aircraft
PossibleLanding
Difficult Descending
Happy Descent Place
AutomaticLanding
Bottom Stopover Spot
EasyLanding
Plane Place
Safe Landing Place
Websites Spot
Amphibious Plane
The Uneventful
Main
Pre Arriving Trading Co
Anesthetist Development
The Specific
Third Aircraft
Page Pro
North Arriving Spot
The Term
Wide Stopover Trading Co
The Html
The Easy
Ranting Landing
The Lower Berthing
Aircraft Collective
Moon Runway Spot
Client Trading Co
The Manned
Expressionist Development
Day
Frontal Place
Upstairs Aircraft
Lunar Landing Gear
The New
Possible Plane Spot
Stamping Landing
The Difficult
Land in Landing
Perfect Landing Place Pro
Lower Flight Spot
French Descending Group
Undated Hosting Group
Stopover Trading Co
The Seaborne
Actual Stopover Co
CommercialDevelopment
The Nearest
The Floor Plane
SuccessfulLanding
Airborne
Airstrip Pro
Physical
Industrial
Amphibious Flight Place
Further
Evolution Collective
Easy
Nearest Landing Place
Web Place
The Second Descending
Informal
Manned Runway
Manned Berthing
Ontogenesis Place
Remarkable Ontogeny Co
Ontogeny Place
NationalDevelopment
Intended Plane Trading Co
SubsequentDevelopment
Frontal Co
Narrow Descending Trading Co
Lansing Landing
Lunar Airstrip Trading Co
The Vertical Airstrip
The Controlled Flight
Slanging Landing
Page Spot
FloorLanding
Subsequent Exploitation Group
Gentle
Historic Stopover Spot
Html Http
Informative Webmaster Collective
The Actual
Lunar Launch
The Lower Airstrip
Uneventful Descending Trading Co
The Broad Airstrip
Cramping Landing
The Internet
Lower Liftoff
The Perfect
Instrument
HumanDevelopment
Opposed Runway
Descent Collective
The Fourth
UnopposedLanding
Rough Flight Spot
The Uneven
Flight Pro
Aircraft Pro
UpperLanding
Bottom Berthing Spot
Smooth Stopover
The Official Pages
ActualLanding
Websites Group
ScaleLanding
First
The Psychosexual Growth
Unopposed Descent Group
Term Developing
Simple
Current
Upper Flight Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Landing Page Builder:

Simple is always better

This means a few different things. Your landing page builder name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your landing page builder:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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