1,000+ Best Kayak Store Names

•

Updated: March 26th, 2025

So, you've come up with the perfect kayak store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your kayak store stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best kayak store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your kayak store.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Kayak Store Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of kayak store name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy kayak store name ideas

The Kayak Master
The Water Zone
Kayak Guide
Kayak Adventures
The Kayak Battle
The Kayaking Gear
All About Kayaking
My Kayak Friend
The Famous Kayak Store
Kayaking Hub
Kayakaza
Kayakify
Kayaknetic
Kayakx
Kayak Food
Kayakporium
For Kayaking
Foggy Eyes Paddle Sports
Mountain Wave Kayak
GPSKayak
Flexi-Treme
Gravity Kayak
Etixx kayak
Crescent Moon Kayaks
Paddocksports
Ski kayak
Flexi Kayak
Kayak Sports & Outdoors
Run Kayak
The Kayak Company
Bespoke Kayaks
Wake-2-Duck
Hobie Sport & Kayak
Luna Kayaks
A1 Outdoor
Kayak Paddle Boards
The Kona Adventure Company
HIKING KAYAKS
Myo Kayak
Sandy's kayak
Climbing Kayak
Kayak Up
Kayak Coaching
Rated Kayak Zone
Kayak- The Water Fight
The Kayak Angle
Kayak Jungle
Kayak Line
Fierce Kayaks
Kayak's Mecca
Kayak Ice
Built For Kayaks
Focused Kayak
The Kayak Art
The Kayaking Era
Novel Kayak
Amped Kayak
Kayak Gym
Bat Kayak
Kayak Sign
Kayaking Grip
Kayaking Hold
Kayak Experts
Revamped Kayak
Revitalized Kayak
Kayaking For All
Revolutionary Kayak
Excellent Kayak
The Kayak Artsy
Hike Kayak
Ripped Kayak
Kayak Ace
Kayak Garage
Expert Kayak
The Water Animals
The White
The Like
Homemade Rowboat Group
Logged
The Heavy Rowboat
Upturned
Craft Co
Quiet Kayak
Swift Boat
Polished Podoscaph
MagicPaddle
Modern Dinghy Co
The Light
Sea
The New
The Laden Canoe
EmptyKayak
Rowboat Collective
Green Outrigger Canoe Place
Laden Boat Group
The Handmade Kayakers
Small Craft Trading Co
Windsurf Place
The Starboard
Hatch Rowboat Co
Wooden Outrigger Canoe
Narrow Whitewater Collective
The Camouflaged
Canoe Rowboat Co
Right Dinghy Place
Messiah Kayak
The Top
Mail Kayak Collective
Yacht Trading Co
Canoe Craft
Dabble Pro
The Overturned Outrigger Canoe
Craft Group
Dinghy Pro
Native Canoe Pro
Native Flatwater
Style Boat
Homemade Flatwater Pro
Wooden Whitewater Spot
The Loaded Flatwater
UpturnedBoat
Dinghy Group
Right
Windsurf Spot
Handmade
Shell
The Shell Outrigger Canoe
BrokenKayak
Flying Vessel
Seaworthy Whitewater Spot

Creative kayak store name ideas

The Torpedo Canoe
The Right
Leading
Flying Vessel
Whitewater Pro
The Miniature
Ordinary Kayakers
Broken Kayakers Group
Cutaneous
Fiberglass Dinghy Pro
Decked Kayakers
Ocean Windsurf
Blue Rowboat
Canoe Co
RigidKayak
The Rigid
Yellow Outrigger Canoe
Inverted Boat Collective
The Light
Foot
The Built Kayakers
SlimKayak
Wire Kayak
Runaway Dinghy Collective
Light Splash Around
Native
Canoe Flatwater Group
Flatwater Group
Traditional Boat Collective
Papayas Kayak
Inuit Whitewater
Red Dinghy Collective
RunawayKayak
Windsurf Pro
Old Rowboat Group
OverturnedKayak
HomemadeKayak
Managed Craft
Diet Kayak
Posterior Powerboat
EmptyKayak
Sleek Windsurf Trading Co
Green Outrigger Canoe Place
The Person
Long Outrigger Canoe
The Decked
The Swift Outrigger Canoe
Olympic Kayakers Spot
Surf Rowboat Trading Co
Covered Outrigger Canoe
Big Canoe Trading Co
Bottom Bridge
Plastic Palette
The Laden Boat
Runaway Boat Trading Co
The Upturned Dinghy
Canoe Boat Co
The Typical
The Logged
Ocean Craft Spot
Small Kayakers Pro
The Homemade Canoe
Right Canoe Place
Lead Rowboat Place
The Homemade
Small Vessel Collective
Overturned
LifeBoat
Double Whitewater Pro
Bonfire Kayak
Seater Craft Collective
New Canoe Group
Own Kayakers Trading Co
Big Outrigger Canoe Co
Smooth Toddle Group
Battle Paddle
Blue Canoe Trading Co
The Runaway Outrigger Canoe
Fine Dinghy Pro
LoadedKayak
Leading Motorboat Trading Co
Vessel Collective
Kayaks Kayak
Typical
Travel Paddle
Collapsible Flatwater Group
Big Bateaux
NativeKayak
The Right Flatwater
Handmade Boat
Old Canoe Spot
HeavyKayak
The Shell Rowboat
Olympic Boat
Fastest Kayak
The Rowing
Little Outrigger Canoe Group
Green Vessel Place
Flatwater Place
The Upturned
Built Vessel Place
Fine
The Green Craft
Decked
The Old Windsurf
FiberglassKayak
The Inuit
RevolvingPaddle
ModernKayak
The Empty
The Same
Boat Co
Leaky Whitewater Trading Co
Vessel Trading Co
Built
SwiftKayak
Rigid Canoe Group
SurfKayak
The Hand Splash Around
Big
The Ocean Vessel
InuitKayak
Swift Rowboat
Leaky Dinghy Group
The Shell
The Water Canoe
Light Outrigger Canoe Spot
Pleasant Podoscaph
Visor Kayak
Empty Flatwater

Learn more about starting a kayak store:

Where to start?

-> How much does it cost to start a kayak store?
-> Pros and cons of a kayak store

Need inspiration?

-> Other kayak store success stories
-> Marketing ideas for a kayak store
-> Kayak store slogans

Other resources

-> Kayak store tips

Funny Kayak Store Names

Old Kayak Trading Co
The Frail
The Starboard
Flatwater Group
Person Canoe Collective
Yellow Outrigger Canoe
YellowKayak
Inflatable Windsurf
Doggy
Gravy Boat Spot
Tieback Kayak
Oar Trading Co
The Camouflaged Flatwater
Blue Canoe Trading Co
Polished Podoscaph
Ocean Boat
The Whitewater Windsurf
Bottom Board
Polished Powerboat
Traditional Boat Collective
The Inverted Kayakers
New Windsurf Pro
The Dutch
White Vessel
The Ordinary
Canoe Trading Co
Water Boat Pro
Leaky
Rigid Outrigger Canoe
Polished Palette
The Own
Small Rowboat Spot
Big Bateaux
Skiff Place
Rigid Rowboat
Yellow Craft Trading Co
Typical
Big Building
Canoe Craft
The New
Broken Dinghy Pro
Rowboat Group
The Fiberglass
Covered Outrigger Canoe
Surf Rowboat Trading Co
The Man Dinghy
Kayakers Collective
Empty Flatwater
Wooden Whitewater Spot
Waddle Paddle
The Wooden
The Lead
Bottomed Berthing
Built Rowboat
Ordinary Flatwater
Big Dinghy
Pleasant Paddlers
TinyKayak
Splash Around Pro
Whitewater Collective
Broken
Inverted Outrigger Canoe Trading Co
Inuit Dinghy
The Person Craft
The Fishing
Whitewater
Windsurf Pro
Little Kayak
SmallBoat
Thin Windsurf Collective
Laden Boat Group
Aleut Dinghy Group
Water Craft Group
Rowboat Co
Narrow Vessel
Old Rowboat Group
Sunken
The Fast Canoe
The Handmade Vessel
Stable
White Craft
Ton Canoe Collective
Collapsible
WoodenKayak
The Spare
The Double
Old Whitewater
The Leaky
The Shell Outrigger Canoe
HatchKayak
The Plastic Whitewater
Craft Trading Co
Sailboat Pro
Bottom Bridge
Broad
New Flatwater Pro
Pong Portage
The Fishing Vessel
ManKayak
LittleKayak
Own Vessel
Upturned Whitewater Spot
Sailboat Trading Co
TypicalKayak
The Stirring
Handmade
Plastic Vessel Co
Double Boat Spot
Native Dinghy Place
Traditional
Big Windsurf Collective
Long Craft Co
Seaworthy Rowboat
Gray Canoe
Seater Craft Collective
Built Battleship
Canoe Whitewater Place
Olympic Windsurf
Built Building
Style Canoe
Whitewater Whitewater Pro
Battle Paddle
Person
Boat Pro
The Narrow
Lightweight Outrigger Canoe Spot
Inflatable Outrigger Canoe
Broken Outrigger Canoe Collective
New Outrigger Canoe Collective
The Typical

Cool kayak store name ideas

Pleasant Picker
OverturnedKayak
The Laden Boat
Eskimo
Whitewater Craft Pro
Splash Around Group
Fine Kayakers Place
TypicalKayak
Revolving Dabble Collective
BigKayak
Swift Windsurf
The Right
The White
Outrigger Canoe Collective
The Largest
The Inflatable Rowboat
Whitewater Spot
Whitewater Trading Co
Broad Splash Around
The Built Kayakers
Oar Pro
The Whitewater Whitewater
Wooden Sailboat
Canoe Rowboat Group
Pleasant Podoscaph
Own Dinghy
Rowboat Collective
Covered Dinghy Place
Waddle Pro
Dinghy Place
The Bright Canoe
The Native
LeadKayak
The Loaded Flatwater
The Folding Flatwater
Big Bottle
The Tiny
Style Canoe
The Inflatable Windsurf
Waddle Spot
Seaworthy Rowboat
The Lead Kayakers
Nice Vessel Co
HomemadeKayak
The Lightweight
PlasticKayak
Light Craft Place
RigidKayak
Olympic Craft Collective
The Broken Outrigger Canoe
Double Dinghy Collective
Logged Outrigger Canoe
Red
Small Outrigger Canoe Co
Right Flatwater Spot
Blue Whitewater Pro
StyleKayak
Frail Windsurf Spot
Wooden Whitewater Spot
Handmade Vessel
The Inflatable Whitewater
Swift Gravy Boat
Man Flatwater Place
The Cordwrapped
Top Vessel Place
Ocean Kayakers Place
The Inverted Vessel
The Inverted Canoe
The Fast Canoe
Big Building
Managed
Fine Dinghy Pro
The Seater
Surf Outrigger Canoe
The Torpedo
Right
OldKayak
The Person
Slow Gravy Boat Spot
Starboard Splash Around
Sail Canoe Spot
The Fishing
Old Canoe Spot
Modern Boat Group
Inflatable Outrigger Canoe
Tiny Canoe
Steady
HandPaddle
The Typical Windsurf
Laden
Camouflaged Kayakers Place
Rigid Outrigger Canoe
The Camouflaged Craft
LightKayak
Waddle Paddle
The Inuit
Slow Dabble Trading Co
Kayakers Pro
WoodenPaddle
The Old Whitewater
Plastic Outrigger Canoe
Inuit Dinghy Collective
Whitewater Canoe Co
The Torpedo Sailboat
The Canoe
The Ocean Dinghy
Seater Rowboat Spot
Speedboat Collective
The Double
Covered Outrigger Canoe
SeaterKayak
Silent Dodder Trading Co
Broken Boat
Leaky
The Man Whitewater
The Sleek Windsurf
Narrow
Man Dinghy Pro
Swift Rowboat Pro
Aleut Outrigger Canoe Trading Co
Small Kayakers
The Top
Ordinary Whitewater
New Windsurf Pro
ManKayak
Miniature Dinghy Place
Canoe Dinghy Spot
ShellKayak
The Yellow
The Folding Whitewater

Unique kayak store name ideas

The Pleasant
LeakyKayak
GrayKayak
Blue Craft
The Overturned Vessel
The Thin Craft
FineKayak
UpturnedKayak
Ocean Boat
Own Vessel
Small Canoe Co
RunawayKayak
Olympic Rowboat
Laden Boat Group
Old Kayak Trading Co
Canoe Pro
Windsurf Place
Whitewater
Ocean Craft Collective
Collapsible Outrigger Canoe
NiceBoat
Laden Craft
The Water Canoe
Aleut
Broken Kayakers Group
Native Flatwater
Decked Kayakers
Craft Pro
Higham Kayak
Style Boat Collective
LadenKayak
Collapsible Kayakers Place
Person
Old Boat
Craft Trading Co
NarrowKayak
Own Windsurf Trading Co
Rigid
Windsurf Collective
Kayakers Place
The Pong
The Managed
Narrow Boat Pro
Style Boat
Right Rowboat Co
Gray Windsurf Group
Small Whitewater Trading Co
Whitewater Kayakers
Canoe Windsurf
Dazzle Paddle
Typical
The Ocean
Covered Windsurf Collective
Tiny Dinghy Spot
The Solar
The Foot Canoe
Leaky Whitewater Trading Co
Homemade Flatwater Pro
Top Rowboat
The Covered Windsurf
Bias Kayak
Boat Collective
Upturned Whitewater Spot
Fine Kayakers
Person Vessel Spot
Fast
Man Craft Spot
Built Rowboat
Runaway Boat Trading Co
Canoe Canoe Co
The Style Craft
BrokenKayak
Boat Trading Co
Ryan Kayak
MagicPaddle
Right Dinghy Place
Visor Kayak
Polished Pontoon
TinyKayak
Frail
OlympicKayak
The Frail Canoe
The Fiberglass
Canoe Craft
The Yellow Dinghy
Boat Spot
Bottomed Bottle
Enormous Splash Around Trading Co
Own Whitewater Group
Small Rowboat Group
Empty
Posterior Portage
Bright Flatwater Trading Co
The Seaworthy
The Bladed
Modern Whitewater
Long Outrigger Canoe
Foot Kayakers Co
Foot Windsurf Co
Swift Vessel
Upturned Kayakers Trading Co
Runaway Dinghy Collective
Canoe Spot
Quiet Kayak
The Steady Craft
The Narrow
The Swift Outrigger Canoe
Bottom Berthing
Rigid Craft Place
Motor
The Homemade Canoe
Red Vessel
Lightweight
New Flatwater
Bright Kayakers
Water Outrigger Canoe
Doggy
The White Boat
Folding
Sugar apple Paddle
SwampedKayak
The Wooden Windsurf
The Posterior
Broken Dinghy Pro
Wooden Whitewater
The Blue
The Canoe Kayakers
RightKayak
Single
Blue Rowboat

Cute kayak store name ideas

Steady Windsurf Spot
Shaped
FoldingKayak
The Plastic Whitewater
The Person Craft
SingleKayak
Lead Craft Pro
Lightweight Outrigger Canoe Spot
Polished Powerboat
The Rigid
Wire Kayak
Light Outrigger Canoe Spot
Water Kayakers
The Inverted Kayakers
The Little
Rigid Canoe Group
The Empty Vessel
Gravy Boat Spot
Babel Paddle
The Little Flatwater
Mail Kayak Collective
Little Windsurf
Cutaneous
SurfKayak
Vessel Co
New Outrigger Canoe Collective
Gray
Canoe Rowboat Co
Craft Place
White Vessel
The New Windsurf
Fishing Canoe Trading Co
The Sea
AleutKayak
Style Whitewater Pro
Miniature Windsurf Spot
Dinghy Trading Co
Sea
Big Bummer
Slim
Small Craft
The Heavy
Managed Craft
Plastic Palette
The Like
Double Dabble Spot
Steady Craft Pro
Inuit Canoe Spot
NativeKayak
Craft Group
Fiberglass
Thin Windsurf Collective
The Heavy Rowboat
The Thin
DeckedKayak
Logged
The Ended
Canoe Whitewater Place
The Light
Outrigger Canoe Group
Built Vessel
Thin Vessel Trading Co
The Rowing
Laden Craft Collective
The Like Totter
WaterKayak
Overturned Vessel Spot
Ordinary Flatwater
BrokenPaddle
Kayak Co
Flying Vessel
The Olympic Outrigger Canoe
Rowboat Trading Co
Yellow Rowboat Place
The Shell Outrigger Canoe
LightweightKayak
The Polished Boat
Polished Pirogue
The Bottomed
The Empty
Right Dinghy
CeremonialPaddle
Plastic Rowboat Co
Little Outrigger Canoe Group
The Typical Outrigger Canoe
Fastest Kayak
Big Whitewater Group
The Shell Rowboat
The Man Kayakers
The Golden Sailboat
Blue Windsurf Trading Co
TopKayak
Boat Pro
The Foot Outrigger Canoe
Embattle Paddle
Inuit Flatwater Collective
Pleasant Portage
Vessel Trading Co
The Foot
The Man Canoe
The Logged Flatwater
Inuit Whitewater
InuitKayak
Gray Boat
Kayakers Group
Narrow Outrigger Canoe
Inflatable Outrigger Canoe Place
Bottomed Boatman
Red Dinghy Collective
Outrigger Canoe Pro
Plastic Boat Trading Co
Bottom Board
Skiff Collective
Built Board
Handmade
MakeshiftPaddle
Hajek Kayak
Sleek
Kayakers Collective
The Logged Craft
The Collapsible
The Aleut Dinghy
The Logged Windsurf
The Covered Boat
Hatch
The Small
The Runaway Outrigger Canoe
Steady Outrigger Canoe Co
Logged Whitewater Pro
Yacht Group

Clever kayak store name ideas

The Top Whitewater
Red Boat Group
Little Kayak
Ton Sailboat Pro
Canoe Boat Co
The Miniature Kayakers
Upturned Dinghy Pro
Collapsible
Boat Co
Stiff Dabble Spot
Ocean Whitewater Place
FootKayak
The Plastic
Fiberglass Vessel
Extra Coggle
The Wooden Canoe
Vessel Place
Old Boat Group
Lightweight Outrigger Canoe Trading Co
Olympic Boat
OpenBoat
Runaway
Blue Windsurf
The Old
Skiff Pro
Flatwater Group
Modern Outrigger Canoe Trading Co
Supplier Kayak
The Plastic Kayakers
PersonKayak
Surf
Thin Windsurf Spot
Wooden Outrigger Canoe
HeavyKayak
Native Canoe Pro
The Leaky Craft
The Handled Totter
The Little Dinghy
Small Vessel Collective
Loaded
The Small Vessel
Bottomed Berthing
The Yellow Windsurf
Water Craft Group
Green Outrigger Canoe Place
Flatwater Pro
Old Outrigger Canoe Place
Beautiful Bridge
The Single
Overturned
The Miniature Rowboat
Light
FiberglassKayak
Whitewater Whitewater Pro
The Ordinary
Inflatable Windsurf
Small Craft Trading Co
Olympic Windsurf
The Revolving
The Torpedo Canoe
OrdinaryKayak
Polished Coggle Group
Rigid Rowboat
Seaworthy Boat Collective
New Flatwater Pro
Light Kayakers Co
The Handmade
Gray Canoe
ShapedPaddle
SmallBoat
Managed Flatwater Pro
VerticalPaddle
The Canoe Craft
Big Dinghy
The Long Boat
The Laden Canoe
Double Whitewater Pro
Modern Craft Spot
The Hatch Dinghy
Craft Spot
Whitewater Windsurf Co
Fine
Seaworthy
Seater Craft Collective
Upturned Kayakers
Modern Dinghy Co
The Typical
Plastic Boat Collective
Windsurf Pro
Double
Totter Group
Dinghy Pro
Dinghy Group
Ocean Rowboat Group
Yellow Windsurf Place
Foot
Traditional Windsurf
The Bright Outrigger Canoe
BrightKayak
The Old Windsurf
Windsurf Trading Co
Inuit Dinghy
Style Rowboat
The Built
Fiberglass Dinghy Pro
Lightweight Whitewater
The Bright Dinghy
Upturned
The Leaky
Collapsible Boat Co
Camouflaged
The Own
Eskimo Vessel Collective
Diet Kayak
Little Rowboat
The Green
The Folding Windsurf
Swift
Flatwater Collective
Shell Dinghy
Dinghy Collective
The Spare
Laden Canoe Collective
Wooden Kayakers Pro
The Man Dinghy
Steady Dinghy Collective
The Slim
Loaded Outrigger Canoe Place
The Jolly Yacht
RedKayak

Best kayak store name ideas

The Crude
Isaac Kayak
The Overturned
The Inverted
Handmade Boat
Inuit Kayakers
Plastic Vessel Co
Modern
Surf Yacht Group
The Modern Canoe
Little
Craft Co
Swift Boat
The Runaway
The Water
Empty Whitewater
Native Boat Group
Inflatable Whitewater
Rowboat Pro
Sleek Boat Co
Shell Outrigger Canoe
Built Kayakers
Little Windsurf Pro
Managed Dinghy Place
Built Battleship
ManagedKayak
TonBoat
The Folding Craft
Pleasant Paddlers
Homemade Boat
Big Kayakers Spot
LoadedKayak
Wooden
Leaky Flatwater Group
Sleek Windsurf Group
Decked Windsurf Trading Co
Flatwater Place
Surf Flatwater Group
The Blue Dinghy
LargeBoat
Native Dinghy Place
Person Windsurf Place
Whitewater Place
Rowboat Spot
Inflatable Flatwater Place
MotorBoat
The Camouflaged Flatwater
Old Rowboat Group
The Overturned Outrigger Canoe
Surf Boat Place
YellowKayak
Dabble Group
FootPaddle
New Canoe Group
The Upturned Dinghy
GreenKayak
Olympic Kayakers Spot
Slim Vessel
Larger Skiff
Battle Paddle
LittleKayak
Little Speedboat
The Green Craft
Silent Larrup Group
CamouflagedKayak
Small Canoe Spot
The Hatch
Logged Vessel Place
Windsurf Co
The Stirring
New Boat
RevolvingPaddle
Tiny Whitewater
The Own Vessel
Outrigger Canoe Trading Co
Frail Windsurf
The Decked Boat
The Handmade Vessel
Aleut Rowboat Co
BlueKayak
Green Canoe Collective
Overturned Dinghy Group
The Long
Ocean Windsurf
Windsurf Group
WhiteKayak
Shell
The Upturned
The Old Flatwater
Big Outrigger Canoe Co
Sailboat Trading Co
Big Windsurf Collective
Inuit Boat Trading Co
Miniature Craft Collective
Miniature
Ocean Craft Spot
White Craft
Messiah Kayak
The Shell
Rigid Rowboat Co
The Red
Powered
Big Bateaux
The Empty Kayakers
Love apple Paddle
The Homemade
The Light Outrigger Canoe
Frail Boat Trading Co
Sunken
The Magic
Olympic
EmptyBoat
Canoe Collective
Lightweight Windsurf
The Logged
Own Kayakers Trading Co
Overturned Skiff Collective
Thin Coggle Group
Small Rowboat Spot
Light Craft Pro
Olympic Windsurf Trading Co
Kayakers Spot
The Same
Lead Kayakers
Sleek Windsurf Trading Co
Fine Dinghy Co
Small Kayakers Pro
Single Boat
CordwrappedPaddle
LifeBoat

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Kayak Store:

Simple is always better

This means a few different things. Your kayak store name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your kayak store:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Kayak Store: Everything You Need To Know

‹

›

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile