1,000+ Best Kayak Store Names

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Updated: January 19th, 2023

So, you've come up with the perfect kayak store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your kayak store stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best kayak store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your kayak store.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Kayak Store Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of kayak store name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy kayak store name ideas

The Kayak Master
The Water Zone
Kayak Guide
Kayak Adventures
The Kayak Battle
The Kayaking Gear
All About Kayaking
My Kayak Friend
The Famous Kayak Store
Kayaking Hub
Kayakaza
Kayakify
Kayaknetic
Kayakx
Kayak Food
Kayakporium
For Kayaking
Foggy Eyes Paddle Sports
Mountain Wave Kayak
GPSKayak
Flexi-Treme
Gravity Kayak
Etixx kayak
Crescent Moon Kayaks
Paddocksports
Ski kayak
Flexi Kayak
Kayak Sports & Outdoors
Run Kayak
The Kayak Company
Bespoke Kayaks
Wake-2-Duck
Hobie Sport & Kayak
Luna Kayaks
A1 Outdoor
Kayak Paddle Boards
The Kona Adventure Company
HIKING KAYAKS
Myo Kayak
Sandy's kayak
Climbing Kayak
Kayak Up
Kayak Coaching
Rated Kayak Zone
Kayak- The Water Fight
The Kayak Angle
Kayak Jungle
Kayak Line
Fierce Kayaks
Kayak's Mecca
Kayak Ice
Built For Kayaks
Focused Kayak
The Kayak Art
The Kayaking Era
Novel Kayak
Amped Kayak
Kayak Gym
Bat Kayak
Kayak Sign
Kayaking Grip
Kayaking Hold
Kayak Experts
Revamped Kayak
Revitalized Kayak
Kayaking For All
Revolutionary Kayak
Excellent Kayak
The Kayak Artsy
Hike Kayak
Ripped Kayak
Kayak Ace
Kayak Garage
Expert Kayak
The Water Animals
Inuit Kayakers
Rigid Rowboat Co
Shaped
The Red Canoe
WoodenKayak
Shell Dinghy
The Fishing
Flatwater Collective
Outrigger Canoe Collective
Hatch Windsurf Place
The Pong
Style Whitewater Pro
Built Kayakers
Small Kayakers
Plastic Pallet
Bottom Board
DoubleKayak
The Revolving
Kayak Co
The Fast Canoe
The Aleut
Ocean
Decked Vessel
The Typical Windsurf
Sugar apple Paddle
Craft Co
Lead
Old Whitewater
The Cutaneous
The Eskimo
SwampedKayak
Gray Boat
Cypher Kayak
Fiberglass Vessel
Right Dinghy Place
Plastic Canoe Co
Water
Modern Whitewater
Own Whitewater Group
Loaded
Babel Paddle
Kayakers Trading Co
Inverted Canoe Co
The Handmade
Small
Managed
Outrigger Canoe Co
Polished Pontoon
Red Windsurf
Small Vessel Collective
Whitewater Group
The Built Kayakers
Yellow Rowboat
Flatwater Place
The Bottomed

Creative kayak store name ideas

Surf
Craft Co
The Top
Wooden Whitewater
Wire Kayak
Smooth Toddle Group
Revolving
The Covered Boat
Old Boat
The Inverted
The Seater
Bottom Bridge
Seaworthy Rowboat
Kayakers Spot
Water Craft Group
ManagedKayak
Rigid Craft Place
Modern Whitewater
The Heavy
Craft Collective
Lead Craft Pro
Typical Flatwater Pro
The Man Canoe
Upturned Kayakers Trading Co
FineKayak
Yellow Windsurf Place
Papaya Kayak
Waddle Spot
The Miniature Kayakers
Silent Dodder Trading Co
The Seaworthy
Small Vessel Collective
Man
Dinghy Trading Co
Plastic
White Vessel
Plastic Canoe Co
The Built
Style Rowboat
Sailboat Trading Co
Babble Paddle
Extra Coggle
The Light
Tiny Whitewater
Posterior Powerboat
The Long Boat
EmptyKayak
CamouflagedKayak
The Person
Seater Craft Collective
Homemade Rowboat Group
The Flying
The Surf
Boat Collective
Red Vessel
Lead Kayakers
Slow Dabble Trading Co
Skiff Place
Empty Whitewater
Broad Splash Around
Outrigger Canoe Collective
The Man
Higham Kayak
The Yellow Dinghy
Camouflaged
The Decked Boat
BlueKayak
Beautiful Bridge
The Jolly Yacht
Broken Boat
Ordinary Kayakers
Vessel Pro
The Homemade
NiceBoat
Managed Craft
Small Kayakers Pro
The Fishing Vessel
SwampedKayak
Canoe Boat Co
Stable Rowboat Place
The Thin Outrigger Canoe
Long
The Tiny
Right Flatwater Spot
The Hatch
The Blue
The Canoe
FootPaddle
The Same
The Empty Vessel
SilentPaddle
Built Board
The Inch Boat
Traditional Windsurf
Riot Kayak
Surf Rowboat Trading Co
The Frail
The Lightweight
Loaded Outrigger Canoe Place
The Fiberglass
The Collapsible
The Sea
The Whitewater
Outrigger Canoe Co
Decked Vessel
Slim Vessel
Wooden
The Covered
HeavyBoat
The Small
The Inverted Kayakers
New Boat
The Single
Yacht Trading Co
The Laden
Kayakers Co
Empty Boat
Own Windsurf Trading Co
The Green Craft
The Logged Flatwater
Light Kayakers Co
Frail Windsurf
Tiny Dinghy Spot
CeremonialPaddle
Broad
Seater
Inflatable Windsurf
The Plastic
Gray
Steady Flatwater

Learn more about starting a kayak store:

Where to start?

-> How much does it cost to start a kayak store?
-> Pros and cons of a kayak store

Need inspiration?

-> Other kayak store success stories
-> Marketing ideas for a kayak store
-> Kayak store slogans

Other resources

-> Kayak store tips

Funny Kayak Store Names

Leading Motorboat Trading Co
The Right Flatwater
Fine Dinghy Co
Collapsible
Big Bottle
ShellKayak
Hatch Windsurf Place
Plastic Vessel Co
CoveredKayak
Thin Windsurf Spot
The Like Totter
Polished Pontoon
The Plastic Whitewater
The Old
Seaworthy Boat Collective
The Rigid Boat
Boat Spot
Old Craft Trading Co
Canoe Canoe Collective
Swamped
Bright Outrigger Canoe Group
Inuit Kayakers
The Fine
Craft Collective
Larrup Group
Craft Spot
The Pong
Runaway Dinghy Collective
AleutKayak
The Small Vessel
FiberglassKayak
Vessel Collective
Outrigger Canoe Pro
Dinghy Trading Co
Yellow Windsurf Place
New Boat
Runaway Boat Trading Co
Fiberglass Dinghy Pro
Hatch Canoe
The Own
Babel Paddle
Own Kayakers Trading Co
Style Whitewater Pro
Whitewater Place
The Covered Vessel
Modern Whitewater
Vessel Trading Co
The Typical
UpturnedKayak
Aleut Outrigger Canoe Trading Co
Leaky Flatwater Group
The Leaky Craft
Steady Flatwater
Covered Outrigger Canoe
BrokenKayak
Bottom Berthing
The Person Craft
StyleKayak
The Upturned Canoe
Higham Kayak
The Heavy
FineKayak
Eskimo Canoe Co
YellowKayak
The Plastic Kayakers
Managed Craft
The Runaway Outrigger Canoe
Headed Boat Group
The Fishing Vessel
The Ocean Dinghy
Cutaneous
The Loaded Flatwater
Right Flatwater Spot
Own
The Lead
Wooden Sailboat
Nice Vessel Co
Homemade Rowboat Group
Narrow Boat Pro
Boat Place
The Overturned Vessel
Green Vessel Place
Overturned Boat
The Leaky
Right Canoe Place
Flatwater Spot
UpturnedBoat
Small Kayakers
Overturned Skiff Collective
Logged Flatwater Co
Narrow Motorboat Collective
The Olympic Outrigger Canoe
Beautiful Bridge
The Overturned Outrigger Canoe
Yacht Trading Co
Lightweight Craft Place
The Overturned
The Old Flatwater
Right Rowboat Co
Little Kayak
The Camouflaged
Bottomed Bottle
The Collapsible Whitewater
HomemadeKayak
Posterior Powerboat
Plastic Pallet
FootPaddle
The Long
Light Larrup Co
TonBoat
Own Windsurf Trading Co
Thin Coggle Group
Laden Craft
LifeBoat
Built Kayakers
Mail Kayak Collective
The Typical Outrigger Canoe
Visor Kayak
Canoe Trading Co
Rowboat Pro
Gray
Posterior Portage
The Torpedo
The Shell
CanoeKayak
Tiny Craft
Whitewater Group
Speedboat Collective
Wooden Whitewater Spot
Blue Craft

Cool kayak store name ideas

NewKayak
TypicalKayak
Pleasant Paddlers
Leaky Flatwater Group
Built Rowboat
New Flatwater Pro
Windsurf Collective
SleekKayak
Typical
LadenKayak
Managed Dinghy
Canoe Collective
Olympic Windsurf
The Covered Boat
Splash Around Group
YellowKayak
The Spare
OpenBoat
Silent Dodder Trading Co
Seaworthy
BuiltKayak
Babel Paddle
Slim Vessel
Yacht Group
Pleasant Podoscaph
Windsurf Group
Small
Dodder Trading Co
The Slim
Bonfire Kayak
New Canoe Group
Surf
The Posterior
Sea
OceanKayak
Windsurf Spot
Old Whitewater Collective
TopKayak
LifeBoat
Traditional Windsurf
Boat Pro
The Stirring
Leading
Small Rowboat Group
Nice Vessel Co
The Big Yacht
Bottom Bridge
Ocean Kayakers Place
Sail Canoe Spot
Managed Craft Spot
Mail Kayak Collective
Boat Trading Co
Loaded Outrigger Canoe
Blue Whitewater Pro
The Shell Outrigger Canoe
Oar Co
The Single Windsurf
The Loaded
Smooth Toddle Group
Built Bottle
The Lead
The Bright
DayPaddle
Own Windsurf Trading Co
Built Battleship
Bright Kayakers
OlympicKayak
The Rigid Boat
Bright Flatwater Trading Co
Typical Vessel Place
Heavy
Wire Kayak
Collapsible Outrigger Canoe
Red Flatwater
CoveredKayak
Surf Boat Place
Shell Dinghy
Boat Group
Built Building
The Covered Windsurf
Vessel Collective
Sailboat Pro
Polished Podoscaph
The Typical Outrigger Canoe
Covered Dinghy Place
Long Outrigger Canoe
The Like Totter
Frail
The Thin Craft
Old Rowboat Group
SlimKayak
Pleasant Picker
Lightweight Windsurf
The Narrow
The Like
The Frail Canoe
Sleek Windsurf Trading Co
Small Canoe Co
The Modern Canoe
The Broken Outrigger Canoe
Steady Dinghy Collective
Pong Portage
Broken
The Own Boat
Skiff Pro
Old Outrigger Canoe Place
The Thin
Logged Vessel Place
SwiftBoat
Whitewater Spot
The Man Rowboat
Skiff Collective
The Red
MakeshiftPaddle
The Little Dinghy
Gray Boat
The Person Craft
Managed
Big Whitewater Group
Kayakers Spot
The Swift Vessel
Olympic Craft Collective
GreenKayak
WhiteKayak
Inuit Windsurf Group
The Heavy
Whitewater Co
Blue
Native
The New

Unique kayak store name ideas

InflatableKayak
The Laden
Collapsible Flatwater Group
The Style
Inflatable Windsurf
Powered
The Runaway Outrigger Canoe
Kayaks Kayak
Yacht Trading Co
Foot Vessel
Small Canoe Spot
Laden Boat Group
Light Kayakers Co
Old
MiniatureKayak
Vessel Trading Co
The Folding Flatwater
AleutKayak
Fishing Canoe Trading Co
The Built Kayakers
The Typical Canoe
Boat Spot
CordwrappedPaddle
Polished Powerboat
Dinghy Collective
New Outrigger Canoe Collective
MagicPaddle
RigidKayak
Flying Vessel
Collapsible
The Camouflaged Flatwater
Old Craft Trading Co
Folding Dinghy
Managed Craft
Steady Rowboat
Covered Outrigger Canoe
Supplier Kayak
Inuit Dinghy
Big Bummer
Light Outrigger Canoe Spot
Small Kayakers Pro
Lead Rowboat Place
The Small
Loaded Kayakers Trading Co
Runaway Boat Trading Co
Ordinary Kayakers
Dinghy Pro
Rowboat Collective
Double Boat Spot
EmptyBoat
Fiberglass Dinghy Pro
The White
Long Rowboat
Modern Craft Trading Co
The Camouflaged
Camouflaged Kayakers Place
LightKayak
The Torpedo
Beautiful Bridge
The Right
Small Craft Trading Co
Canoe Windsurf
The Fast Canoe
Miniature Rowboat Collective
Kayakers Group
The Double Boat
Long
The Largest
White Vessel
Slim
SteadyKayak
Folding Dinghy Pro
Modern Outrigger Canoe Trading Co
Big Building
Inverted Canoe Co
The Whitewater
Whitewater Canoe Co
Outrigger Canoe Place
Dinghy Spot
RevolvingPaddle
Papaya Kayak
The Old Windsurf
Headed
Handmade Vessel
Ocean Craft Collective
Water
The Foot Canoe
The Modern
Ocean liner Kayak
The Hatch
The Wooden Windsurf
New Boat
The Large Dabble
NativeKayak
Miniature
Whitewater Whitewater Pro
Fine
Built Vessel
Blue Canoe Trading Co
Top Rowboat
Double Whitewater Pro
The Inverted Vessel
Style Boat
The Leaky Craft
The Single
NiceBoat
Love apple Paddle
Empty
Seaworthy Boat Collective
The Foot Outrigger Canoe
Sauceboat Co
Outrigger Canoe Spot
Little Outrigger Canoe Group
New
Person Vessel Spot
The Folding
Top
The Miniature Flatwater
Swift Rowboat Pro
Olympic Kayakers Spot
Ocean
Overturned
Ocean Windsurf
Modern Boat Group
The Solar
Isaac Kayak
Built
Broad Splash Around
Craft Place
Flatwater Co

Cute kayak store name ideas

Native Dinghy Place
Loaded
The Torpedo Canoe
Yellow Craft Trading Co
Seater Craft Collective
The Folding Windsurf
Empty Flatwater
Revolving Dabble Collective
Canoe Place
The Person
Frail Windsurf Spot
The Top
The Own
Canoe Spot
Stable Rowboat Place
Water Dinghy
Leading Speedboat Place
Foot Windsurf Co
The Big
White Windsurf Place
Canoe Flatwater Group
Inuit Flatwater Collective
The Fishing
LargeBoat
Big Outrigger Canoe
The Broken
Kayakers Place
The Long
Gray
Light Craft Pro
Aleut Dinghy Group
Eskimo Canoe Co
Rigid Rowboat
The Canoe Kayakers
Traditional
The Style Craft
RightKayak
Runaway
The Water
LeakyKayak
Craft Spot
The Bright Dinghy
ThinKayak
Totter Group
Shell
Canoe Rowboat Group
Own Kayakers Trading Co
Old Whitewater
The Tiny
New Windsurf Pro
Bright Dinghy
Canoe Rowboat Co
DoubleKayak
SeaterKayak
Small Outrigger Canoe Co
The Shell Boat
Hajek Kayak
Big Kayakers Spot
The Managed
Person
FrailKayak
Foot Kayakers Co
Flatwater Pro
The Folding Whitewater
Thin Vessel Trading Co
The Little
Sunken
Eskimo Windsurf Co
Craft Co
Diet Kayak
Native Boat Group
The Bright Canoe
The Cutaneous
Fiberglass Vessel Collective
The Crude
Sleek Windsurf
The Flying
Whitewater Group
The Miniature
Craft Pro
The Ocean Vessel
Yellow Rowboat
Canoe Canoe Collective
StyleKayak
Vessel Co
The Upturned
Sleek Boat Co
FoldingKayak
The Man Canoe
Own
The Yellow
The Native
The Seater
Sleek Windsurf Group
Whitewater Trading Co
Inflatable Outrigger Canoe Place
The Logged
Leaky
Lightweight Craft Place
Canoe Craft
Man Flatwater Place
Style Canoe
Water Boat Pro
Surf Yacht Group
OldKayak
Broad
The Man Whitewater
Camouflaged
Light
Revolving
Plastic Pallet
Yellow Rowboat Place
Posterior Powerboat
Oar Pro
Typical Vessel Co
Steady Windsurf Spot
Surf Rowboat Trading Co
Swift
Lead
Lightweight Whitewater
Polished Palette
LightBoat
Ordinary Flatwater
Doggy
Whitewater Kayakers
Craft Collective
Beautiful Berthing
Bottomed Boatman
The Old
Gray Canoe

Clever kayak store name ideas

Eskimo Vessel Collective
The Decked Boat
Big Barge
The Smooth
Tiny
The Runaway
Visor Kayak
Red Windsurf
TonBoat
The Canoe
The Inverted Canoe
Tiny Whitewater
PersonKayak
Modern Craft Spot
The Shell Rowboat
Boat Collective
Little Rowboat
HandmadeKayak
Canoe
Lead Kayakers
RunawayKayak
Right Rowboat Co
BigKayak
Rigid Outrigger Canoe
StableKayak
Style Boat Collective
Extra Coggle
Fine Kayakers
The Foot
Pleasant Portage
The Spare Dabble
Modern
Cutaneous
Collapsible Kayakers Place
The Ocean Dinghy
The White Boat
The Hand Splash Around
The Lead Kayakers
Embattle Paddle
Narrow Whitewater Collective
Papayas Kayak
Frail Boat Trading Co
Red Vessel
ManKayak
The Hatch Dinghy
Eskimo
The Man
The Light
Collapsible Whitewater Trading Co
The Seaworthy
Slow Gravy Boat Spot
The Cordwrapped
SeaworthyKayak
Red
Swamped Dinghy Collective
Homemade Flatwater Pro
The Sleek Windsurf
The Polished Boat
Riot Kayak
Bottom Berthing
Ocean Craft Spot
Canoe Whitewater Place
OverturnedKayak
Oar Trading Co
LongKayak
Handmade Boat
Old Kayak Trading Co
Plastic Rowboat Co
Sugar apple Paddle
Man
Covered Windsurf Collective
Native Flatwater
Boat Co
Inflatable Flatwater Place
Broken Rowboat Co
Inuit Boat Trading Co
Surf Outrigger Canoe
The Eskimo
Blue Windsurf
Outrigger Canoe Trading Co
DeckedKayak
Outrigger Canoe Co
Frail Windsurf
The Covered Vessel
The Olympic
Water Outrigger Canoe
Rowboat Group
Decked Kayakers
Windsurf Trading Co
The Wooden
Homemade
Whitewater Collective
Dinghy Group
Swift Boat
New Flatwater
Sleek
Vessel Pro
The Plastic
Folding
BrokenPaddle
GrayKayak
Man Craft Spot
Lead Craft Pro
The Whitewater Windsurf
Seaworthy Whitewater Spot
Cypher Kayak
The Plastic Whitewater
ManagedKayak
LittleKayak
The Old Whitewater
Whitewater
Own Vessel
Thin Windsurf Spot
The Olympic Outrigger Canoe
Broken Kayakers Group
Waddle Spot
Slow Dabble Trading Co
Handled
The Wooden Canoe
The Swamped
Whitewater Craft Pro
Overturned Boat
Decked
Inverted Whitewater Collective
WoodenKayak
Flatwater Place
The Inuit
Wooden Kayakers Pro
The Sea
Modern Dinghy Co

Best kayak store name ideas

The Pleasant
Loaded Outrigger Canoe Place
The Empty Kayakers
BlueKayak
Stiff Dabble Spot
Inuit Dinghy Collective
The Green
The Empty
Flatwater Group
Managed Flatwater Pro
Top Vessel Place
Inuit Canoe Spot
Outrigger Canoe Pro
Laden Vessel Trading Co
FineKayak
LoggedKayak
The Inflatable Whitewater
Higham Kayak
Fine Kayakers Place
Little
The Typical
Own Whitewater Group
Laden Craft Collective
Miniature Windsurf Spot
Steady Craft Pro
Little Speedboat
CanoeKayak
Rigid Canoe Group
The Fine
Ordinary Whitewater
The Yellow Dinghy
Windsurf Co
FiberglassKayak
HatchKayak
Green
The Overturned Vessel
Wooden Outrigger Canoe
Big Outrigger Canoe Co
Collapsible Canoe Pro
SurfKayak
Kayakers Co
Flatwater Spot
Silent Larrup Group
Blue Windsurf Trading Co
White Craft
Fastest Kayak
The Upturned Canoe
Built Board
Kayakers Collective
Old Canoe Spot
The Man Dinghy
Upturned Whitewater Spot
Dazzle Paddle
Swamped
The Own Vessel
Big Bateaux
SwampedKayak
Dinghy Co
Aleut Outrigger Canoe Trading Co
Narrow Boat Pro
Gray Windsurf Group
Yellow
The Steady Rowboat
The Water Canoe
Small Rowboat Spot
Tiny Craft
The Inverted Kayakers
InvertedKayak
Light Craft Place
The Ordinary
Long Craft Co
Style Whitewater Pro
Olympic Rowboat
ShapedPaddle
Light Splash Around
Plastic
The Steady Craft
Inflatable Outrigger Canoe
The Rowing
HomemadeKayak
Overturned Skiff Collective
Hatch Canoe
Hatch
HeavyBoat
Bottom Board
The Surf Vessel
The New Windsurf
Olympic Windsurf Trading Co
Decked Windsurf Trading Co
Inuit Whitewater
Water Craft Group
The Tiny Outrigger Canoe
Leading Motorboat Trading Co
Shell Outrigger Canoe
Thin
Tieback Kayak
The Homemade Canoe
Shaped
The Torpedo Sailboat
Fast
Seater Boat Collective
Gravy Boat Spot
ExtraPaddle
Narrow Vessel
Canoe Dinghy Spot
Plastic Boat Trading Co
Yellow Outrigger Canoe
Broken Outrigger Canoe Collective
Thin Coggle Group
Inflatable Whitewater
Plastic Outrigger Canoe
The Rigid
Seater Kayakers Spot
Steady Flatwater
The Typical Windsurf
The Light Outrigger Canoe
The Logged Flatwater
Headed Boat Group
The Yellow Windsurf
Ryan Kayak
Steady
Big Bottle
Double Dinghy Collective
Starboard Splash Around
Quiet Kayak
Canoe Trading Co
The Camouflaged Craft
The Man Kayakers
The Old Flatwater
Mail

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Kayak Store:

Simple is always better

This means a few different things. Your kayak store name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your kayak store:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

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The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Kayak Store: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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