1,000+ Best Joke And Prank Store Names

Updated: January 19th, 2023

So, you've come up with the perfect joke and prank store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your joke and prank store stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best joke and prank store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your joke and prank store.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Joke And Prank Store Name Generator

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Ideas

Catchy joke and prank store name ideas

  • Harlequinade Co
  • Toy Dog Group
  • MinorPrank
  • The Scattered Fiddle
  • The Electronic Playthings
  • The Favorite
  • The Ghastly Jape
  • Playful Piss About
  • Outrageous Joke Collective
  • Pretty Buffoonery Group
  • MadeToys
  • FoolishJoke
  • Yak Co
  • Gadgets Place
  • Tiny Gadgets
  • The New Flirt
  • Plaything Co
  • Yak Place
  • Broken Gadgets Collective
  • Wonderful
  • Available Miniature
  • Private Jape Co
  • HarmlessPrank
  • Occasional Clowning
  • FavouritePrank
  • Private Gag Group
  • OccasionalPrank
  • The Coarse
  • Crazy Caper Trading Co
  • The Miniature Flirt
  • The Playful
  • Ingenious Playthings
  • Innocent Buffoonery Co
  • Plaything Group
  • The Juvenile Caper
  • CruelJoke
  • Devilish Buffoonery Group
  • ElectronicToys
  • Favorite Skit
  • Innocent
  • Clever Laugh Trading Co
  • Interesting Fiddle Co
  • The Few Fiddle
  • CheapToys
  • The Sly
  • Favorite Dally
  • The Elaborate
  • GhastlyJoke
  • The Squeaky Dally
  • Weak Yak
  • Funny
  • The Favourite
  • Purblind Peeping Tom
  • Clever Clowning Pro
  • Many Gadgets Co
  • Play Group
  • Broken Gadgets
  • Malicious
  • Play Co
  • The Feeble
  • Wheeled Plaything Spot
  • Latest Antic
  • Favourite
  • Buffoonery Spot
  • SmallToys
  • Electronic Gadgets Trading Co
  • The Colorful
  • Wonderful Dally Trading Co
  • SlyJoke
  • Spirited Frivolity
  • Standard
  • The Amusing
  • Polish
  • Interactive
  • AvailableToys
  • ManyToys
  • The Favourite Trick
  • The Boyish Hazing
  • Antic Group
  • Ironic Wheeze
  • Bright Gadgets Collective
  • The Vicious
  • Funniest Trick Pro
  • ViciousPrank
  • Buffoonery Trading Co
  • GrandJoke
  • Elaborate
  • Grim
  • Clowning Collective
  • The Horrible
  • Feminine Plaything Trading Co
  • Frivolity Pro
  • InsideJoke
  • Fiddle Place
  • Vicious Trick Place
  • The Tremendous Jape
  • Playful Clowning Pro
  • Clever Antic Collective
  • Scientific
  • Skit Place
  • Secret Trick
  • The Scientific
  • The Splendid
  • SafeToys
  • Nice Plaything Co
  • WeakJoke
  • Mischievous Clowning Spot
  • ElaborateJoke
  • Dangerous
  • Playthings Collective

Creative joke and prank store name ideas

  • The Own
  • Broken Gadgets
  • Antic Pro
  • Play Group
  • Hazing Spot
  • LameJoke
  • ColorfulToys
  • Popular Miniature Place
  • The Wheeled
  • Miniature Flirt Collective
  • Crazy
  • Safe
  • MiniatureToys
  • Dolls Collective
  • Tasteless
  • The Tech
  • The Favorite Flirt
  • Devilish Buffoonery Group
  • Naughty Frivolity
  • Funny Jape Trading Co
  • Great Jocularity
  • The Occasional Antic
  • The Unbecoming Harlequinade
  • Jest Pro
  • Sly Prank Trading Co
  • Pleasant
  • Horrible Frivolity Group
  • The Plastic Dolls
  • MerePrank
  • Trick Group
  • Inexpensive Fiddle Collective
  • Dangerous
  • ViciousPrank
  • The Mild Antic
  • Pretty Parody
  • Flirt Place
  • The Adolescent Clowning
  • Tiny Toymaker
  • Optical Flirt Place
  • Monstrous Jocularity
  • The Made
  • Typed Teddies
  • The Occasional Jocularity
  • FunnyPrank
  • SpiritedPrank
  • The Inside
  • The Occasional
  • Stale Antic Pro
  • WonderfulJoke
  • Good
  • Dally Trading Co
  • Costly
  • ManyToys
  • Clowning Place
  • Odd Antic Collective
  • The Boyish Hazing
  • Purblind Piss About
  • PleasantJoke
  • Skit Spot
  • Squeaky Flirt Spot
  • Grim
  • Ironic Jocularity Co
  • The Tremendous
  • The Cruel Prank
  • InexpensiveToys
  • Bright Play Co
  • The Curious Trick
  • Simple
  • Appropriate Fiddle Group
  • The Tasteless Caper
  • InteractiveToys
  • LittlePrank
  • New Dally
  • Interesting Fiddle Co
  • The Ultimate Frivolity
  • Foolish
  • Poor Jocularity Pro
  • The Thoughtless Buffoonery
  • Flirt Collective
  • FavoritePrank
  • Adolescent Clowning Pro
  • BitterJoke
  • Playful Piss About
  • Adolescent Harlequinade
  • Homemade Play Collective
  • Outrageous Joke Collective
  • The Boyish Buffoonery
  • Miniature Trading Co
  • Ridiculous Skit Place
  • More Gadgets Co
  • The Curious
  • Crazy Joke Place
  • Gag Spot
  • Dally Place
  • Poor
  • The Mischievous
  • The Latest Jest
  • Gag Pro
  • Occasional
  • Joke Co
  • The Plastic
  • Jocularity Co
  • SillyPrank
  • Little Antic Group
  • Educational
  • Playthings Spot
  • The Feeble Jest
  • Weak
  • MoreToys
  • Ingenious Play Group

Learn more about starting a joke and prank store:

Where to start?

-> How much does it cost to start a joke and prank store?
-> Pros and cons of a joke and prank store

Need inspiration?

-> Other joke and prank store success stories
-> Marketing ideas for a joke and prank store

Other resources

-> Joke and prank store tips

Funny Joke And Prank Store Names

  • The Popular Play
  • RidiculousPrank
  • Clever Antic Collective
  • Playful Plagiarist
  • Jest Place
  • Tasteless Jocularity
  • Playthings Group
  • Thoughtless Harlequinade Place
  • Adolescent Harlequinade
  • Crude Trick Trading Co
  • InterestingToys
  • Wheeled Dolls
  • The Coarse Gag
  • The Wry Caper
  • The Feeble Jest
  • Interesting Fiddle Co
  • The Nice Toy Dog
  • MadeToys
  • Favourite Trick Spot
  • The Boyish Hoax
  • New Dally
  • Antic Pro
  • Mild Jape Group
  • Ridiculous Skit Place
  • Interesting Flirt Spot
  • The Roguish Joke
  • Enough
  • Jocularity Pro
  • Good Jest
  • Nice Plaything Co
  • ViciousPrank
  • The Minor Caper
  • Fiddle Trading Co
  • WonderfulJoke
  • Broken Gadgets
  • Pretty Parody
  • The Educational
  • Playful Pranksters
  • MusicalToys
  • Dally Group
  • Elaborate
  • Occasional Clowning
  • PleasantJoke
  • Best Jocularity
  • Horrible Antic Co
  • Silly Frivolity Group
  • Plastic
  • Typed Trifles
  • Typed Tank Engine
  • Bitter Prank
  • The Occasional
  • Caper Collective
  • Practical Caper Co
  • Private
  • Dally Trading Co
  • Mere Antic
  • The Tech
  • Unbecoming Skit Trading Co
  • Terrible Trick
  • The Miniature Fiddle
  • The Musical
  • Curious Skit
  • TinyToys
  • The Typical
  • The Few Play
  • The Small Toy Dog
  • Grim
  • Favorite
  • BadJoke
  • Antic Place
  • TypedToys
  • Crazy
  • DangerousPrank
  • Wonderful Fiddle Group
  • Latest Clowning
  • The Elaborate Toy Dog
  • Latest Buffoonery Place
  • Crude Prank
  • Miniature Spot
  • Silly Prank Group
  • Ingenious Gadgets
  • Bright Gadgets Collective
  • The Bright
  • Sly Prank Trading Co
  • Youthful Skit
  • FunnyJoke
  • Old Toy Dog Pro
  • The Worst
  • Latest Dally Collective
  • The Terrible
  • The Little
  • The Inside Caper
  • Plaything Co
  • The Foolish
  • The Purblind Hazing
  • SadJoke
  • PurblindPrank
  • Merry Hazing Trading Co
  • Safe
  • CuddlyToys
  • The Spirited Trick
  • The Odd
  • TastelessJoke
  • Occasional Harlequinade Trading Co
  • Scattered Flirt
  • Famous
  • Mischievous Clowning Spot
  • WryJoke
  • The Successful
  • GreatJoke

Cool joke and prank store name ideas

  • Cosmic Gag Group
  • OccasionalPrank
  • Purblind Pranksters
  • Ironic Jocularity Co
  • Pretty Provoker
  • The Ghastly Gag
  • Latest Dally Collective
  • Appropriate
  • Familiar Yak
  • TinyToys
  • Playful Practical Joker
  • Vicious
  • The Youthful Antic
  • The Few Fiddle
  • Sly
  • Tech Toy Dog
  • The Mean
  • Little
  • The Many Dally
  • Play Spot
  • Private
  • LittlePrank
  • The Great
  • Plaything Pro
  • The Curious
  • Broken Gadgets
  • Elaborate Miniature
  • The Old
  • Play Collective
  • Clever Frivolity Collective
  • Huge Frivolity Trading Co
  • Evil Buffoonery
  • Typical
  • HorribleJoke
  • MacabreJoke
  • Bright
  • The Terrible
  • The Malicious
  • Gadgets Trading Co
  • IronicJoke
  • Caper Trading Co
  • Pretty Dolls Place
  • The Tasteless Caper
  • Plaything Collective
  • The Little
  • Silly
  • CuddlyToys
  • Many
  • The Ironic
  • Familiar Play Spot
  • Attractive Flirt Trading Co
  • The Purblind
  • Nice Antic Co
  • Favorite Skit
  • The Wry
  • Fine
  • Pretty Plaything
  • The Grim Trick
  • The Weak
  • Caper Group
  • Minor Joke Pro
  • Ingenious Play Group
  • Nice Laugh Trading Co
  • The Unbecoming Harlequinade
  • Malicious
  • Little Toy Dog Place
  • HandmadeToys
  • Clever Laugh Trading Co
  • Nice Plaything Co
  • MusicalJoke
  • Trick Pro
  • Safe Plaything Pro
  • Innocent Prank Place
  • Good
  • MusicalToys
  • Vicious Trick Place
  • Caper Place
  • Wheeled Dolls
  • WickedPrank
  • The Excellent Prank
  • Dolls Place
  • Famous
  • The Rough
  • Enough
  • CostlyToys
  • Boyish Skit Co
  • Jocularity Group
  • Jest Trading Co
  • Horrible Antic Co
  • Silly Joke Place
  • The Pretty Trick
  • BrokenToys
  • The Tremendous
  • Juvenile Antic Trading Co
  • Purblind Provoker
  • The Famous
  • The Educational
  • Feeble Yak Group
  • Plaything Co
  • CheapToys
  • Fewer Miniature Collective
  • Old Playthings Pro
  • The Roguish Joke
  • Squeaky Flirt Spot
  • Wheeze Collective
  • The Tech
  • FamousPrank
  • The Silly
  • Boyish
  • The Interactive

Unique joke and prank store name ideas

  • Antique Dolls Co
  • Optical Flirt Place
  • Enough Plaything Place
  • Private Jest
  • ElectronicToys
  • Flirt Trading Co
  • Funny Jape Trading Co
  • Pretty Plagiarist
  • Playthings Trading Co
  • PlayfulPrank
  • Tasteless Jocularity
  • Play Spot
  • Purblind Prankish
  • The Cheap
  • Ironic Wheeze
  • The Occasional
  • The Expensive
  • Ingenious Playthings
  • The Feeble Jest
  • Purblind Pranksters
  • The Popular Play
  • Jape Collective
  • Big Caper
  • The Sophomoric
  • Suitable Fiddle
  • The Undergraduate
  • Weak Gag Trading Co
  • AppropriateToys
  • Harlequinade Place
  • Adolescent Clowning Pro
  • Dally Place
  • The Successful
  • Tiny Tank Engine
  • The Electronic Playthings
  • Nice Wheeze Co
  • The Practical
  • WheeledToys
  • Tiny Toymaker
  • Purblind
  • UnluckyPrank
  • Childish Dally Collective
  • TerribleJoke
  • The Sophomoric Buffoonery
  • The Beautiful
  • Antic Place
  • Dally Trading Co
  • Gadgets Group
  • The Wicked
  • Purblind Peeping Tom
  • Plaything Co
  • Famous Gag Pro
  • The Mischievous
  • The Ghastly Gag
  • Joke Co
  • The Naughty
  • Purblind Provoker
  • Safe Plaything Pro
  • Pretty Pranksters
  • Clever Frivolity Collective
  • Familiar Flirt
  • CostlyToys
  • The Scientific
  • Little Antic Group
  • The Latest Jest
  • StandardJoke
  • The Unlucky
  • FoolishJoke
  • The Old
  • Homemade
  • Favorite
  • Safe
  • Squeaky Flirt Spot
  • Vicious
  • The Wry Caper
  • Tech Miniature Group
  • Typed Toy Chest
  • Pleasant Jest Trading Co
  • CosmicJoke
  • Ironic Prank Collective
  • Joke Trading Co
  • The Dangerous
  • The Elaborate Jocularity
  • Skit Place
  • FeebleJoke
  • Naughty
  • Latest Dally Collective
  • Wheeze Spot
  • CruelJoke
  • Pretty Plaything
  • The Nice
  • Squeaky
  • Wheeze Trading Co
  • Thoughtless Harlequinade Place
  • MonstrousJoke
  • Jape Spot
  • MeanPrank
  • Scattered
  • Jocularity Pro
  • Masculine Flirt Co
  • Pretty Provoker
  • Clever Antic Collective
  • Plaything Group
  • Good Gag Trading Co
  • Adolescent Harlequinade
  • Last
  • Pretty Play
  • The Juvenile Hazing
  • AvailableToys
  • Tiny Play Spot
  • Colorful Toy Dog Co

Cute joke and prank store name ideas

  • Occasional Jocularity Collective
  • The Teenage Joke
  • Typed Toy Chest
  • The Typed
  • Mild Jape Group
  • MiniatureToys
  • Playful Skit Pro
  • Typed Trifles
  • Ridiculous Skit Place
  • The Successful
  • Nice Jocularity
  • The Ironic
  • Weak Gag Trading Co
  • Few
  • GrandJoke
  • The Foolish
  • Private Jest
  • The Sly
  • Horrible Frivolity Group
  • StaleJoke
  • Antic Trading Co
  • AvailableToys
  • Vulgar
  • Antic Place
  • Dolls Collective
  • MusicalJoke
  • The Innocent
  • Monstrous Jocularity
  • The Silly Clowning
  • PlasticToys
  • The Purblind Hazing
  • Trick Trading Co
  • Bad Wheeze Pro
  • Latest Dally Collective
  • Purblind Parody
  • CrudePrank
  • Dolls Place
  • Horrible Antic Co
  • Skit Trading Co
  • Antic Group
  • The Pretty Trick
  • Wheeze Collective
  • Tiny Toymaker
  • Nice Wheeze Co
  • Stale Antic Pro
  • Feminine Plaything Trading Co
  • The Clever Buffoonery
  • SecretJoke
  • Tiny Gadgets
  • Wooden
  • Squeaky Flirt Spot
  • The Juvenile Caper
  • The Few
  • Crude Jocularity
  • Jest Collective
  • Pretty Dolls Place
  • LittleToys
  • Musical
  • The Tremendous Jape
  • Stale
  • WheeledToys
  • SenselessPrank
  • Scattered Flirt
  • SillyJoke
  • Antique Dolls Co
  • Wonderful
  • The Good
  • GrimJoke
  • The Little
  • Curious Playthings Group
  • Caper Group
  • Malicious Joke Group
  • Antic Pro
  • Hoax Group
  • The Latest Jest
  • Unbecoming Skit Collective
  • Private
  • Pretty Prankster
  • Successful
  • Familiar Gag Spot
  • The Tech Gadgets
  • Pleasant Antic Co
  • Elaborate Miniature
  • Adolescent Harlequinade
  • DangerousPrank
  • Pretty Piss About
  • The Cruel
  • The Roguish Joke
  • The Wonderful Jape
  • Hoax Place
  • Innocent
  • The Ghastly Gag
  • Dally Trading Co
  • Good Jape Trading Co
  • Musical Plaything
  • Clever Clowning Pro
  • Worst
  • ObsceneJoke
  • Little Jocularity
  • Girlish Caper Place
  • Colorful Toy Dog Co
  • Pleasant Jest Trading Co
  • Jocularity Group
  • The Wry Caper
  • The Monstrous
  • Pleasant Antic Trading Co
  • Miniature Place
  • The Typical
  • Vulgar Antic
  • Sophomoric Trick Pro

Clever joke and prank store name ideas

  • Musical Playthings Trading Co
  • The Good
  • Crazy Buffoonery
  • Juvenile Caper
  • WickedPrank
  • LameJoke
  • Playthings Spot
  • The Broken
  • OwnJoke
  • Crude Prank
  • The Occasional
  • The Elaborate Jocularity
  • IronicJoke
  • The Educational
  • Good Jape Trading Co
  • The Thoughtless Joke
  • Fewer Dally Pro
  • The Occasional Antic
  • The Tremendous Jape
  • More Fiddle Collective
  • Teenage Caper
  • Worst
  • Famous Gag Pro
  • Nice Laugh Trading Co
  • Crazy
  • The Feeble Jest
  • Huge
  • MereToys
  • The Practical
  • Gag Spot
  • The Weak Laugh
  • The Bright
  • Squeaky Flirt Spot
  • Small Playthings Trading Co
  • The Boyish Hazing
  • The Tech Gadgets
  • The Old
  • Boyish
  • The Tasteless Caper
  • Cosmic Antic
  • The Ultimate Frivolity
  • Wheeze Collective
  • Crude Laugh Group
  • Few
  • Silly
  • Violent
  • Latest Antic
  • Tech Playthings
  • EvilPrank
  • Good Jest
  • Masculine Flirt Co
  • The Foolish Caper
  • Silly Frivolity Group
  • Mild Jape Group
  • Tiny Trifles
  • Minor Trick Trading Co
  • The Unlucky
  • The Spirited
  • Familiar Laugh Group
  • The Few Fiddle
  • Flirt Group
  • Old Playthings Pro
  • Hoax Group
  • Caper Spot
  • Undergraduate Buffoonery
  • Foolish Harlequinade Group
  • Ridiculous Skit Place
  • Hoax Place
  • Optical
  • The Terrible
  • Typed Flirt
  • CruelJoke
  • Elaborate Miniature
  • Wicked
  • Bright Play Co
  • Joke Spot
  • The Inexpensive
  • Lame Gag Pro
  • Terrible
  • Caper Pro
  • The Spirited Clowning
  • Prank Spot
  • Broken Gadgets Collective
  • Silly Prank Group
  • The Masculine Gadgets
  • Mere Jape Place
  • Playthings Place
  • Undergraduate
  • Trick Spot
  • Playful Pranksters
  • Interesting Flirt Spot
  • GrimJoke
  • Bad Yak Pro
  • The Cosmic
  • PopularToys
  • The Wry
  • Harmless
  • Enough
  • FewToys
  • The Typical
  • Scattered Dolls Pro
  • The Fine
  • Familiar Caper
  • Curious Skit
  • Playful Play
  • Playful Piss About
  • Tiny Toyshop
  • StaleJoke
  • FavouriteJoke
  • Innocent Harlequinade

Best joke and prank store name ideas

  • Favorite Dally
  • Mild Jape Group
  • Purblind Plagiarist
  • Dally Trading Co
  • Successful
  • Tech Toyshop
  • Purblind Piss About
  • The Unbecoming Harlequinade
  • The Sophomoric Buffoonery
  • Bad Yak Pro
  • Crude Laugh Group
  • Mischievous Hoax
  • The Stuffed
  • BestJoke
  • Wonderful
  • The Weak Laugh
  • Merry Hazing Trading Co
  • The Excellent Prank
  • SlyJoke
  • The Inside Caper
  • The Beautiful
  • The Silly Wheeze
  • GreatJoke
  • The Senseless
  • Tech Toy Dog
  • The Good
  • MacabreJoke
  • Fiddle Place
  • OldJoke
  • Odd Antic Collective
  • The Practical Antic
  • Dally Pro
  • Worst Buffoonery Collective
  • The Splendid
  • The Few Fiddle
  • Elaborate Caper Spot
  • IronicJoke
  • The Minor
  • The Boyish Hoax
  • The Wheeled Flirt
  • Wheeled Plaything Spot
  • Practical Caper Co
  • Enough Plaything Place
  • The Funniest
  • CuddlyToys
  • The Successful
  • The Ironic Trick
  • Tech Playthings
  • Plaything Place
  • The Teenage
  • SpiritedPrank
  • Jape Spot
  • StrangePrank
  • Boyish
  • Ironic Jocularity Co
  • Typed Trinkets
  • Tech Miniature Group
  • Bright Play Co
  • Purblind Parody
  • Tiny Toymaker
  • Silly Prank Group
  • SillyJoke
  • WeakJoke
  • DevilishPrank
  • Miniature Co
  • Popular
  • Private
  • VulgarJoke
  • The Devilish
  • Playful Pranksters
  • Sly
  • WonderfulToys
  • BigJoke
  • RidiculousPrank
  • Prank Spot
  • The Ridiculous
  • InterestingToys
  • Strange
  • GrandJoke
  • Latest Clowning
  • Nice Antic Co
  • Gag Group
  • The Adolescent Clowning
  • The Innocent
  • Tiny Toyshop
  • Dolls Place
  • Squeaky Fiddle Pro
  • Favourite Trick Spot
  • Ankh Prank
  • Purblind Pranksters
  • The Bad
  • Plaything Co
  • Broken Gadgets Collective
  • The Tech Gadgets
  • Minor
  • Tiny Gadgets
  • MinorPrank
  • Favorite Skit
  • The Dangerous Harlequinade
  • Wooden Toy Dog Trading Co
  • Wild
  • The Mischievous
  • Typed Trifles
  • The Few
  • The Latest Jest
  • Little Antic Group
  • The Silly Harlequinade
  • The Sad Yak
  • The Wicked
  • The Horrible

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Joke And Prank Store:

Simple is always better

This means a few different things. Your joke and prank store name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your joke and prank store:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.