Heather Garrett Design, Inc.

On Starting An Interior Design Business

Heather Garrett
1
Founders
4
Employees
Heather Garrett D...
from Durham
started January 2001
1
Founders
4
Employees
market size
$18.8B
avg revenue (monthly)
$50.1K
starting costs
$10.9K
gross margin
65%
time to build
210 days
growth channels
Organic social media
business model
content-library
best tools
Pinterest, Instagram, trello
time investment
Full time
pros & cons
42 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
platform
social media
productivity
Discover what books Heather recommends to grow your business!
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In 2001, I moved to Durham NC from New York City, where I had attended Parsons School of Design while working as a fly on the wall for the firm of French architect and interior designer Robert Couturier. The geography change prompted me to fine-tune an ability to merge a variety of interior styles and settings. This required a shift from my work for urban clients needing careful space planning for compact city apartments to a Southern traditional client trying to fill rooms with furniture that didn’t look like it was all purchased at once. As Raleigh and Durham have gained attention and attracted transplants from the West and Northeast coasts for their pace of life, opportunity, and cost of living, it feels like the genre of my work (and of the area) could easily be called The Modern South.

The cornerstone of my business is full-service “Turn-Key” design, which is exclusively available for projects of at least 1,200 sf or more needing design, furnishing, and decoration. The name "Turn-Key Service" is derived from the idea of a project so carefully managed that a client could (and often does!) leave town and return to a fully finished, furnished space. This service is definitely not of value to the DIY home-decorating maven, but is of great value to one who...

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