1,000+ Catchy Insurance Company Name Ideas [2024]

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Updated: January 19th, 2023

So, you've come up with the perfect insurance company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your insurance company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together 400+ insurance company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your insurance company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Insurance Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of insurance company name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy insurance company name ideas

Insurance Agency Hub
Comradeship Insurance Agency
Insurance Company Place
Insurance Company Pioneer
Happy Life Insurance
Happily Ever After
Wise-Insurance Agency
Success Insurance Company
StepUp Insurance
Eastside Insurance Company
Insure & Love It
Happily Insured
Insurance Ventures
Abstract Insurance
Authority Insurance
Wired Insurance Company
Giga Company and Insurance
Independent Insurance Company
Comman Insurance Company
Synergist Insurance Company
The Insurance Companyhut
Growth Insurance Company
I Am Insured!
Nest Company Insurance
Insured Companyverse
Everyday Insurance Company
Labs Company Insurance
Real Insurance Company
Sky Company Insurance
Treasury Insurance Company
Mind Insurance Company
Omega Insurance Company
The Insurance Shack
Life Safe Insurance
Gear Up Insurance
Your 101 Insurance
Insurance Pedia
The Holy Insurance Agency
Citadel Insurance Agency
Hustle Insurance Company
Capacity Health Insurance
Advocate Health Insurance
Fast Insurance Agency
Reset Health Insurance
Empire Health Insurance
Blink Insurance Agency
Strive Insurance Agency
Advocate Insurance and Co.
Cornerstone Health Agency
Taper Insurance Agency
Synergy Health and Insurance
Arrow Health Insurance
Propel Insurance and Co.
Heal Health and Insurance
Spot Health Insurance
Insuranceque
Factory Health Insurance
Burn Health Insurance
Healtharc
Weight Insurance
Repair Insurance
Strength Health Insurance
Vitality Insurance
Bro Health Insurance
Estate Insurance
Citadel Insurance
Elevate Health Insurance

Creative insurance company name ideas

Stable Insurance
Reflex Health Insurance
Ranger Health Insurance
Fortify Health Insurance
Insurancelia
Hustle Health Insurance
Associate Health Insurance
Omega Health Insurance
Ensured Insurance
Prime Health Insurance
Credible Health Insurance
Commercial Insurability
Insurance Policy Place
Sponsored
MedicalInsurance
UnemploymentInsurance
BestInsurance
Based Indemnity Place
Extended
Catastrophic Insurers
FraternalInsurance
Obligatory
Fraternal Insurers Group
Private Insured Place
Subsidized Insurer Pro
The Sponsored
ObligatoryInsurance
Adherence Insurance
Personal
Disappearance Insurance
Insurability Co
PersonalInsurance
Supplemental Insurer Place
Medical Reinsurance Place
Federal
Contributory
Extra
Party Insurability Collective
Insurance Policy Trading Co
Fraternal Reinsurance Spot
DentalInsurance
Reassuring Insurance
Age Indemnity Trading Co
The Supplementary
The Compulsory
The Over Insurance Policy
The Double
The Age
The Federal Insurer
Insured Co
Adequate Insurance Policy Group
Insurable Co
Cheap Insurance Policy Co
The Cost Insurable
Private Insurability
ContributoryInsurance
Insurers Co
Durant Insurance
Mutual
Industrial Insured
Noninterference Insurance
The Catastrophic
Medical Insurability Place
CheapInsurance
Temporary Policy Group
Sickness
The Extra

Learn more about starting an insurance company:

Where to start?

-> How much does it cost to start an insurance company?
-> Pros and cons of an insurance company

Need inspiration?

-> Other insurance company success stories
-> Marketing ideas for an insurance company
-> Insurance company Instagram bios

Other resources

-> Profitability of an insurance company

Funny Insurance Company Names

Social
The Commercial Coverage
Underwriting Spot
TermInsurance
The Fraternal
Excess
Sickness
Prepaid
Sponsored Reinsurance Trading Co
Health
The Over Insurance Policy
PersonalInsurance
Party Reinsurance Trading Co
Extended
The Compulsory
The Double
Cost Insurer Spot
The Contributory
The Based
Insured Place
Medical Underwriting
Surgical Insurable
Reinsurance Group
Terrance Insurance
UniversalInsurance
Industrial Insurers
SelfInsurance
National
Medical Insurers Collective
Catastrophic
Voluntary Insurability Collective
UnemploymentInsurance
Comprehensive Policy Place
The Extended
Insurance Policy Group
Additional Reinsurance Place
Concurrence Insurance
Underwriting Trading Co
Life Indemnity Collective
Voluntary Insurer
Abhorrence Insurance
The Voluntary
The Best Policy
Voluntary
Ordinary Policy Spot
Party Insurer Group
Europe Insurance
Industrial Insurers Collective
PublicInsurance
Adequate Underwriting Pro
FaultInsurance
The Unemployment Insurance Policy
Medical Reinsurance
AdditionalInsurance
Fraternal Insurers Group
The Age Policy
The Subsidized
Variable Insurable Pro
Voluntary Insurability Spot
ComprehensiveInsurance
Insurable Spot
Insurer Spot
Insuring Insurance
Subsidized Insurer Pro
FraternalInsurance
The Prepaid Insurance Policy
Self

Cool insurance company name ideas

Professional Insurers
Subsidized Insured Spot
Ference Insurance
Extra Policy Place
The Extended
The Universal
The Permanent
Lawrence Insurance
Industrial Insurance Agent
Age Indemnity Trading Co
Mutual Insured Place
Insurable Co
The Fault
SubsidizedInsurance
The Compulsory
Subsidized Insurer Pro
Age Insurer Place
Over Insurable Spot
Statutory Insurers Co
Best Underwriting
SupplementaryInsurance
The Term
Variable Indemnity Spot
The Fraternal
Partial Insured Place
UnexpiredInsurance
MarineInsurance
Medical Insurability Place
The Marine Insured
The Supplementary
The Unexpired
The Best Policy
PrepaidInsurance
Private Insured Place
Reinsurance Spot
Medigap Insurers
Insurability Place
The Self Insured
Subsidized Indemnity Co
VariableInsurance
The Medical
The Extra Insurers
Medical Reinsurance Collective
The Supplemental
Insurable Pro
Coverage Co
The Sickness
The Best
Coverage Spot
Subsidized
Insuring Insurance
Marine Underwriting
Insurable Place
The Enough Coverage
Reinsurance Co
Industrial Insurance Policy
Supplemental Insurable Group
Florence Insurance
FederalInsurance
The Unemployment Policy
The Catastrophic Underwriting
Medigap Insurance Policy
Additional Reinsurance Place
Risk
Ordinary Indemnity Pro
Social
Surgical

Unique insurance company name ideas

Insurers Place
The Extended Reinsurance
Best Coverage Group
Compulsory Insurance Policy Co
Underwriting Place
The Professional Insurer
Insurability Group
The Catastrophic
Enough
Policy Pro
Universal
Temporary Insurance Policy Trading Co
EnoughInsurance
BestInsurance
Mandatory Insurance Policy Spot
ExtendedInsurance
Terence Insurance
MedicalInsurance
Universal Reinsurance
The Extra
Supplementary
Industrial Insurability Pro
Social Coverage Trading Co
Sickness
Fault Insurers
Personal
Supplemental Insurability Collective
Supplemental Insurer Place
Honduras Insurance
Variable Insurer Place
Enduring Insurance
Self Insurable Collective
Fault Insurance Policy
The Based
Fraternal Insurers Place
Adequate Insurance Policy Co
The Excess Insurability
Life Indemnity Collective
The Health Indemnity
Partial Insurability Trading Co
LifeInsurance
The Federal
Temporary
Unexpired Insurability Co
AdditionalInsurance
Insurability Collective
FraternalInsurance
Medical
Underwriting Pro
Underwriting Trading Co
Double Insurability Group
Industrial Insurability
The Age Policy
Insurer Collective
TermInsurance
Clarence Insurance
Comprehensive Indemnity Trading Co
The Additional Insurance Policy
SurgicalInsurance
Indemnity Co
Policy Place
Partial Reinsurance Spot
Industrial
The Double
Zurich Insurance
Noninterference Insurance
The Adequate

Cute insurance company name ideas

Tourist Insurance
Sponsored Reinsurance Pro
Insurability Spot
Voluntary Policy Trading Co
DentalInsurance
Compulsory Reinsurance
Statutory
Cheap Insurance Policy Co
The Additional
Industrial Immediate Annuity
The Health Insured
Purest Insurance
Double Coverage Spot
The Personal Policy
Excess
Party Insurer Group
The Age
Public Insurable
Permanent Coverage Co
Insurance Policy Trading Co
Additional
Policy Spot
The Mandatory
Extra Insurability
Reinsurance Place
PersonalInsurance
Private Coverage
Mutual
CatastrophicInsurance
Mandatory Insured Spot
Federal
MutualInsurance
Indemnity Collective
Mandatory Coverage Trading Co
Curing Insurance
Voluntary Insured Pro
Unexpired Indemnity Pro
ExtraInsurance
Occurrence Insurance
Life Insurance Policy
Deterrence Insurance
The Temporary
Coverage Group
Sponsored Reinsurance Trading Co
Terrance Insurance
Touring Insurance
Policy Trading Co
Insurance Policy Spot
Adequate Underwriting Pro
The Commercial
Unexpired Insurer Collective
Mutual Insurer Group
The Enough
The Sponsored
Health
The Party Policy
Health Insurable
Term Insurer Spot
Marine Underwriting Group
The Federal Insurer
Excess Reinsurance
Industrial Insurers
StatutoryInsurance
ExcessInsurance
Unemployment Underwriting Collective
Comprehensive Insurance Policy
Abhorrence Insurance

Clever insurance company name ideas

Medical Insurers Collective
Cheap
Medical Underwriting Collective
Statutory Indemnity Collective
Compulsory Insurer Group
Mandatory Policy Co
Medical Insurer Co
Public
CompulsoryInsurance
DoubleInsurance
Statutory Indemnity Pro
The Cost Insurable
Insured Group
Medical Underwriting
TemporaryInsurance
Insurance Policy Co
Indemnity Spot
ContributoryInsurance
Self Insurer Place
Subsidized Insurability Pro
Subsidized Indemnity
PartialInsurance
Mutual Insurable Co
Industrial Insurer
The Surgical
Medical Underwriting Pro
FaultInsurance
Sura Insurance
Clearance Insurance
Reinsurance Trading Co
The Unemployment Insurers
SponsoredInsurance
Pullin Insurance
Public Underwriting Co
The Obligatory
Variable Insurable
Comprehensive Insured Place
Private Insurability
Indemnity Place
Party Insurers Place
The Based Coverage
Cooking Insurance
Insurer Place
Reinsurance Group
Prepaid
Unemployment
Underwriting Spot
Dental
Marine
Insurable Group
SocialInsurance
Ordinary
The Excess Policy
Insurance Policy Place
The Extra Indemnity
Medical Reinsurance Place
Insurance Policy Collective
Voluntary Indemnity Group
Insurers Spot
Temporary Indemnity Place
Voluntary Insurability Spot
National Insurance Policy
Coverage Collective
The Voluntary
Adequate
Subsidized Insurers Pro
Fraternal Reinsurance Spot

Best insurance company name ideas

Insurers Co
Fault
Fraternal
Voluntary Insurability Collective
The Risk
Voluntary Insurer
The Partial
Alluring Insurance
Supplemental Underwriting Group
Voluntary
Personal Insurer Place
PublicInsurance
Commercial Insurability
Insured Pro
The Dental
The Comprehensive Underwriting
The Voluntary Insured
The Contributory
Industrial Indemnity
Insurance Policy Group
Insurer Co
Risk Coverage
CheapInsurance
The Ordinary
Excess Insurable Trading Co
The Unemployment Insured
Variable Reinsurance Pro
IndustrialInsurance
Sureness Insurance
The Unemployment Insurance Policy
SelfInsurance
UniversalInsurance
Compulsory
The National
BasedInsurance
Parents Insurance
Catastrophic Insurers
Mandatory
Coherence Insurance
Reappearance Insurance
The Commercial Coverage
The Universal Reinsurance
Over Indemnity
The Comprehensive
The Excess
ObligatoryInsurance
Prepaid Insurers Spot
Insurer Pro
Cost Insurer Spot
Coinsurance Insurance
The Universal Insured
Party Indemnity
NationalInsurance
The Over Insurance Policy
Enough Policy Pro
Marine Insurer Pro
Variable
Insurance Policy Pro
CostInsurance
Over
Insurers Collective
Concurrence Insurance
Cost Policy Place
Underwriting Collective
Industrial Insurable
The Personal
The Professional

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Insurance Company:

Simple is always better

This means a few different things. Your insurance company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your insurance company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Insurance Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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