1,000+ Clever Influencer Platform Names

Updated: April 14th, 2025

So, you've come up with the perfect influencer platform idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your influencer platform stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best influencer platform ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your influencer platform.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Influencer Platform Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of influencer platform name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy influencer platform name ideas

  • The Communicator
  • Supremacy
  • The Edge
  • The Caliber
  • The Perfection
  • Oversight
  • The Forceful
  • The Control
  • Consistent
  • Lift
  • Momentum
  • The Influential
  • Daily Reach
  • The Influenced Umbrella
  • The Help
  • The Impact
  • Role
  • The Action
  • The Driving Force
  • The Guideline
  • The Ideal Guru
  • The Habit
  • Dictator
  • The Kindle
  • Inclined Influencer
  • Generator
  • The Spark
  • The Tingle
  • Influents
  • The Social Bird
  • The Factor
  • The Enticed
  • Idol
  • The Influencer Network
  • The Cue
  • The Alpha
  • The Base
  • Factor
  • The Charge
  • Aligned
  • Guide Light
  • Provocation
  • Inception
  • Pathway
  • Tunnel
  • Gateway
  • Purpose
  • The Ladder
  • The Model
  • The Proficient
  • Handle
  • Lightbringer
  • Rational
  • The Captivator
  • Shinning
  • The Reach
  • Together
  • Joint
  • Bridge
  • Bubble Up
  • Epitome
  • Impact
  • Height
  • The Virtue
  • Embrace
  • Visible
  • Changeable
  • Born To Glow
  • HighRoad
  • Insightful
  • Prior
  • Cherish
  • Bliss
  • Credible
  • Emerge
  • AllegedInfluencer
  • Compose Promote
  • Political Programs
  • Important Inviter
  • Primary Determinant Group
  • Gratify Advertise
  • Covered Political Platform Pro
  • Direct Communicator
  • Marketer Group
  • Push Spot
  • Decide Advertise
  • Light Elevate Co
  • The Key Social
  • Weapons Platform Collective
  • Stakeholder Spot

Creative influencer platform name ideas

  • Primary Facilitator Trading Co
  • The Dominant Psychographics
  • Radio Promote
  • The Successful Factor
  • Major Psychographics
  • The Successful
  • The Strongest Determinant
  • Low Springboard Pro
  • The Key
  • Internal
  • Influence Group
  • The Horizontal
  • Powerful Communicator Group
  • The Important
  • Light Publicize
  • The Key Social
  • Flat
  • Effective Trendsetters Pro
  • Significant
  • Strong
  • Factor Collective
  • The Main Trendsetters
  • Strongest Trendsetters
  • Internal Stakeholder
  • PotentialInfluencer
  • Strongest Psychographics
  • Rear Tool Place
  • Encourage Trading Co
  • Direct Trendsetters
  • Greatest Marketer Trading Co
  • The Strongest Marketer
  • Facilitator Spot
  • The Main Influence
  • Publish Trading Co
  • Facilitator Collective
  • Enabler Co
  • External Psychographics Collective
  • Political Platform Collective
  • Module Trading Co
  • Wooden Political Platform
  • Significant Influence
  • Open
  • The Primary Psychographics
  • Control Promote
  • The Social Enabler
  • Samurai Advertise
  • Strong Psychographics
  • Effective Determinant Co
  • Strongest Communicator Co
  • Light Encourage Group
  • The Foot Chopines
  • External Marketer Pro
  • The Internal Marketer
  • Political Program Group
  • Promote Trading Co
  • The Light Publicize
  • Entice Advertise
  • Communicator Spot
  • The Greatest Trendsetters
  • Greatest
  • Ozone Promote
  • Primary Marketer
  • Stakeholder Spot
  • Covered Political Platform Pro
  • Dominant Communicator Place
  • Stakeholder Group
  • The Striking
  • SinglePlatform
  • Social Psychographics Co
  • Advertisements Trading Co
  • Communicator Trading Co
  • Major Enabler Trading Co
  • The Significant
  • Arrive Advertise
  • The Dominant Factor
  • Direct Psychographics
  • Important Inoperation
  • Important Influential Person
  • Propose Promote
  • The Potential Influence
  • InternalInfluencer
  • Important Inviter
  • The Elevated
  • Co co Promote
  • Significant Factor Place
  • Potent Stakeholder Pro
  • Marketer Collective
  • Influencers Influencer
  • Publicize Pro
  • EffectiveInfluencer

Learn more about starting an influencer platform:

Where to start?

-> How much does it cost to start an influencer platform?
-> Pros and cons of an influencer platform

Need inspiration?

-> Other influencer platform success stories
-> Marketing ideas for an influencer platform
-> Influencer platform slogans

Other resources

-> Influencer platform tips

Funny Influencer Platform Names

  • Windows Political Program
  • The Social
  • Facilitator Collective
  • The Strongest Factor
  • Primary Marketer
  • Major Communicator Spot
  • Light Encourage Group
  • The Orgasmic
  • Trendsetters Place
  • ImportantInfluencer
  • Passport Platform
  • Strongest Determinant Co
  • Main Trendsetters Group
  • Main Factor Spot
  • Internal Influential Person
  • Light Elevate Collective
  • Internal Stakeholder
  • The Main Trendsetters
  • The Alleged Factor
  • External
  • Trendsetters Co
  • GreatestInfluencer
  • Significant Trendsetters
  • Greatest Communicator Group
  • Greatest Psychographics Group
  • Greatest Determinant Pro
  • Public Political Platform
  • Publicize Group
  • Plank Pro
  • Internal Isobar
  • The Dominant Communicator
  • Internal Determinant
  • CircularPlatform
  • Political Political Program
  • Important Isobar
  • The Fixed
  • Ideological Political Program Trading Co
  • Successful Facilitator
  • Greatest Influence
  • Successful Marketer
  • The Successful Factor
  • Potent Stakeholder Pro
  • Cut platforms Platform
  • Push Spot
  • The Successful
  • Important Communicator Spot
  • National
  • Kick Upstairs Co
  • Significant
  • Rear Tool Place
  • Erode Promote
  • The Light Publicize
  • The External
  • Central
  • Ideological Tool Place
  • Alleged Influence Place
  • Significant Enabler
  • Significant Factor Place
  • The Covered Political Platform
  • Main Enabler Trading Co
  • Significant Determinant Collective
  • Revoke Promote
  • Strongest Communicator Co
  • Concise Advertise
  • The Alleged Marketer
  • The Important
  • Promote Trading Co
  • Trendsetters Pro
  • Primary Determinant Group
  • Key Influence Spot
  • Strong Psychographics
  • The Social Trendsetters
  • Alleged Influence
  • The Greatest Stakeholder
  • Successful Enabler
  • The Strong Trendsetters
  • Factor Pro
  • Light Further Place
  • Powerful Determinant
  • The Greatest Trendsetters
  • The Light
  • Important Inviter
  • Enabler Co
  • Facilitator Co
  • Primary Communicator
  • Excellent Weapons Platform Co
  • The Dominant Psychographics
  • ExcellentPlatform
  • The Significant Trendsetters
  • Direct Trendsetters

Cool influencer platform name ideas

  • Major Stakeholder Collective
  • High Springboard Co
  • Marketer Pro
  • The Shallow
  • Internal Innovator
  • Greatest Communicator Group
  • Determinant Trading Co
  • Powerful Enabler Group
  • Strongest Psychographics
  • Light Publicize Trading Co
  • Brag Pro
  • The Powerful Influence
  • The External
  • Trendsetters Trading Co
  • Alleged Psychographics
  • The Windows
  • Internal Determinant
  • Psychographics Co
  • The Light Encourage
  • Progressive Pulpit
  • CoveredPlatform
  • Key Determinant Place
  • Upgrade Trading Co
  • Powerful Determinant
  • The Internal Stakeholder
  • Influencers Influencer
  • Alleged Communicator
  • Cross
  • Internal Stakeholder Pro
  • The External Influence
  • Important Influxive
  • Light Elevate Collective
  • Psychographics Place
  • SmallPlatform
  • Flat Springboard Spot
  • Advertisements Spot
  • Political Platform Collective
  • The Strongest Trendsetters
  • Political Program
  • Main Trendsetters Place
  • Potent Trendsetters Spot
  • Light Kick Upstairs Trading Co
  • Communicator Group
  • Strong Enabler Co
  • Major Facilitator Co
  • Important Inceptor
  • The Internal
  • SocialInfluencer
  • Important Trendsetters Group
  • Dominant
  • Main Facilitator Pro
  • Direct
  • Important Communicator Spot
  • Alleged Trendsetters
  • InternalInfluencer
  • Internal Inceptor
  • Important Enabler Trading Co
  • Effective Trendsetters Place
  • The Main Influence
  • Strongest Trendsetters Pro
  • Major Psychographics
  • Springboard Platform
  • Extol Pro
  • Dominant Trendsetters
  • Narrow
  • The Significant Marketer
  • Strongest Stakeholder Collective
  • Primary Stakeholder Place
  • LightPromote
  • Primary Facilitator
  • Social Collective
  • Enabler Co
  • PowerfulInfluencer
  • Successful Psychographics Co
  • Politicized Advertise
  • Admire Advertise
  • Psychographics Trading Co
  • Important Innovator
  • Unsatisfied Advertise
  • Influence Collective
  • Potential Communicator
  • Influence Spot
  • Important Inviter
  • The Low
  • Effective Trendsetters Pro
  • The Important
  • The Primary Factor
  • Oppose Promote
  • Unload Promote
  • Enabler Pro

Unique influencer platform name ideas

  • Propose Promote
  • Way of life Advertise
  • KeyInfluencer
  • Ideological Tool Place
  • Wooden Political Platform
  • Strongest Influence Trading Co
  • Primary
  • The Progressive Plank
  • The Dominant
  • Potential Influence Collective
  • The Strongest Influence
  • Ass torn Platform
  • IdealPlatform
  • Publicize Pro
  • Dominant Facilitator
  • Cut platforms Platform
  • Factor Place
  • MobilePlatform
  • Significant
  • Stakeholder Collective
  • Factor Collective
  • Significant Facilitator Group
  • Light Upgrade Pro
  • Facilitator Trading Co
  • Factor Spot
  • Social Trading Co
  • Framework Collective
  • SuccessfulInfluencer
  • Strong Psychographics
  • The Strongest
  • Effective Influence
  • Psychographics Group
  • Idealized Advertise
  • Important Influential Person
  • The Main Psychographics
  • Ideological Political Program Trading Co
  • Asinine Advertise
  • Advertisements Trading Co
  • Light Further Place
  • The Cut
  • Module Trading Co
  • Trendsetters Pro
  • Political Plan
  • Effective Determinant Co
  • Internal Inviter
  • The Alleged Psychographics
  • Alleged Trendsetters Spot
  • Gratify Advertise
  • Stakeholder Spot
  • Key Psychographics
  • The Social Trendsetters
  • Potential Facilitator Collective
  • Social Co
  • Strongest Facilitator
  • Strong Social Place
  • The Fixed
  • ExcellentPlatform
  • Successful Communicator
  • The Major Enabler
  • Main Trendsetters
  • Powerful Determinant Co
  • The Strong Trendsetters
  • Erode Promote
  • Significant Stakeholder
  • Social Enabler
  • Primary Trendsetters Group
  • The Effective Facilitator
  • Fixed
  • Internal Inoperation
  • The Primary Stakeholder
  • Important Marketer
  • Main Social Trading Co
  • Primary Facilitator Pro
  • Revoke Promote
  • Primary Marketer
  • Co co Promote
  • The Strongest Marketer
  • Successful Factor
  • Greatest Determinant Trading Co
  • Encourage Place
  • Direct Psychographics
  • Progressive Pier
  • CircularPlatform
  • Primary Stakeholder
  • Important Intrapreneur
  • Main Factor Spot
  • Stakeholder Pro
  • Significant Psychographics
  • Communicator Trading Co
  • Major Social Trading Co

Cute influencer platform name ideas

  • Internal Factor Co
  • Continental Tool
  • Light Advertize Pro
  • Significant Factor Place
  • Direct Trendsetters Group
  • Determinant Place
  • Tool Pro
  • The Important Marketer
  • Powerful Communicator Place
  • ExternalInfluencer
  • Module Spot
  • The Stable
  • The Alleged Factor
  • The Significant Psychographics
  • Significant Influence
  • The Key Facilitator
  • External Psychographics Collective
  • WoodenPlatform
  • Primary Enabler Group
  • Greatest Stakeholder
  • Light Elevate Place
  • Hello Promote
  • Strong Influence
  • Strongest Trendsetters
  • The Potent Factor
  • Direct Influence Spot
  • Major Communicator Spot
  • Internal Isobar
  • Fixed Chopines Group
  • Communicator Collective
  • The Powerful Psychographics
  • Significant Communicator Collective
  • The Greatest
  • The Flat
  • Concise Advertise
  • The Strongest Communicator
  • Entice Advertise
  • Low Springboard Pro
  • The Significant Enabler
  • Key Trendsetters
  • Direct Trendsetters Collective
  • Endorse Platform
  • The Solid Chopine
  • Trendsetters Spot
  • Political Plank
  • Key Stakeholder
  • Movable Weapons Platform Place
  • Populist Program
  • PotentInfluencer
  • Central
  • Successful Stakeholder Co
  • Compose Promote
  • Political Program Place
  • StrongInfluencer
  • Ozone Promote
  • The Dominant Marketer
  • Direct Stakeholder Collective
  • Light Kick Upstairs
  • Political Platform Pro
  • Control Promote
  • The Striking
  • The Alleged Marketer
  • Significant Stakeholder Spot
  • The Greatest Stakeholder
  • The Internal Marketer
  • Social Place
  • The Social Influence
  • Direct Facilitator Trading Co
  • The Public
  • Dominant Determinant
  • External Marketer Co
  • Populist Political Program
  • Marketer Place
  • Publicize Place
  • Publicize Trading Co
  • Social Psychographics Co
  • The Key Social
  • The Direct
  • The Mobile
  • The Successful Facilitator
  • Aboard Platform
  • Populist Pulpit
  • Inertial
  • The Potential Influence
  • Effective Factor Pro
  • Powerful Factor Pro
  • Political Political Program
  • Social Stakeholder
  • Solid
  • The Potential

Clever influencer platform name ideas

  • The Orgasmic
  • Light Publicize
  • Factor Trading Co
  • Strongest Determinant Co
  • Dominant Stakeholder
  • Alleged Social
  • The Key Communicator
  • Concourse Platform
  • Potential Trendsetters Collective
  • Influence Pro
  • Promote Trading Co
  • Strong Enabler Trading Co
  • The Greatest Trendsetters
  • Strongest Factor
  • Potent Influence
  • StrongestInfluencer
  • Strongest Communicator Co
  • The Potential Social
  • Public Political Platform
  • External
  • The Potent
  • Potent Facilitator Place
  • The Dominant Stakeholder
  • Broad Political Platform Group
  • Social Group
  • The Major Influence
  • SinglePlatform
  • Powerful Communicator
  • Advance Place
  • Boost Spot
  • Strong Enabler
  • Wide Chopine
  • Enabler Spot
  • Internal Trendsetters Group
  • Trendsetters Place
  • Encourage Trading Co
  • Radio Promote
  • Strong Psychographics Collective
  • Dominant Psychographics
  • Internal Influence
  • The Important Influence
  • Publicize Co
  • Program Spot
  • Primary Social Place
  • Influence Group
  • Primary Communicator
  • Facilitator Pro
  • Based Springboard Group
  • Chopines Pro
  • WidePlatform
  • Elevated Framework Co
  • Potential Factor Group
  • The Main
  • Factor Group
  • The Effective Communicator
  • Influence Co
  • Determinant Group
  • Facilitator Collective
  • ExternalInfluencer
  • Political Programs
  • Important Determinant Pro
  • Important Inoperation
  • External Marketer
  • Strongest Enabler Pro
  • Internal Trendsetters Spot
  • Facilitator Spot
  • Potential Enabler Group
  • External Marketer Pro
  • Covered
  • Transport Platform
  • Bookstore Platform
  • The Potential Psychographics
  • DominantInfluencer
  • The Elevated
  • The Internal Influence
  • The Important Enabler
  • The Major Marketer
  • The Based
  • Major Marketer Collective
  • Influence Place
  • ImportantInfluencer
  • Strong Stakeholder Group
  • Powerful Enabler Trading Co
  • The Covered
  • LoftyPlatform
  • Direct Trendsetters Trading Co
  • The Horizontal
  • Facilitator Place
  • Facilitator Co
  • Resort Platform

Best influencer platform name ideas

  • The Effective
  • The Direct Social
  • Potent
  • The Progressive
  • The Important Stakeholder
  • Weapons Platform Collective
  • Potential Trendsetters Trading Co
  • Internal Influxive
  • Enabler Place
  • The Powerful
  • Populist Programme
  • External Stakeholder
  • CentralPlatform
  • The Ideal Program
  • The Foot Chopines
  • Main Determinant
  • Publicize Group
  • The Dominant Psychographics
  • Potential
  • Strong Social Group
  • The Dominant Communicator
  • The Main Trendsetters
  • Internal Stakeholder
  • Dominant
  • Framework Trading Co
  • Potent Stakeholder Pro
  • Decide Advertise
  • The Social Marketer
  • Broad
  • The Primary
  • Powerful
  • The Potent Marketer
  • Successful
  • PotentialInfluencer
  • Marketer Collective
  • The Social Enabler
  • The Common
  • Main Stakeholder
  • The Dominant Factor
  • The Light Publicize
  • Main Trendsetters Group
  • Successful Psychographics Pro
  • External Social Co
  • The Strongest Factor
  • ArtificialPlatform
  • Flat Tool Co
  • Trendsetters Co
  • Alleged Influence Place
  • Factor Co
  • Plank Place
  • Main Communicator
  • Primary Social Spot
  • Cut
  • Wardrobe Promote
  • The Potential Trendsetters
  • Effective Factor Group
  • The Key
  • Internal Implementer
  • The Alleged Communicator
  • The Dominant Influence
  • Arrive Advertise
  • Light Advance Place
  • TemporaryPlatform
  • The Important Trendsetters
  • Temporary Tool Pro
  • Brag Group
  • Key
  • Micro Promote
  • Light Kick Upstairs Pro
  • The Potential Enabler
  • Powerful Factor Collective
  • Top Springboard Collective
  • Successful Influence Co
  • Strongest Marketer Pro
  • Successful Social Place
  • Adorn Platform
  • Communicate Group
  • Greatest Influence
  • The Major Social
  • The Alleged
  • Push Spot
  • The Successful Factor
  • The Significant Trendsetters
  • Alleged Marketer Trading Co
  • Major Enabler Spot
  • Successful Marketer
  • EffectiveInfluencer
  • High
  • The Important Factor
  • Tomorrow Promote

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Influencer Platform:

Simple is always better

This means a few different things. Your influencer platform name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your influencer platform:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.