12 Best Influencer Outreach Email Templates [2024]

Pat Walls

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Updated: November 1st, 2022

12 Best Influencer Outreach Email Templates [2024]

Influencer marketing is one of the most effective ways to reach your target audience, and it's also a great way to get your brand noticed.

Influencers can help you:

Drive more traffic to your website
Increase brand awareness
Generate leads and sales
Reach new markets and demographics

Creative, personalized, and highly effective influencer outreach email templates will help you build relationships, partnerships, and showcase the personality behind your brand.

Here are 12 free influencer outreach email templates to use in 2022 that will save you time and help you with your email marketing efforts.

What To Include In Your Influencer Outreach Email

When it comes down to crafting your email, there are a 5 key elements to include:

Cover your name, company, and any mutual connections as a starting point
Include what you offering and why you're reaching out. Include a link for them to preview the project
Acknowledge them with a personal compliment and research the person to connect on a deeper level
Tell them what value you can bring to their account, and how your brand/product will resonate with their audience.
Offer free products, samples, and other compensation details for the partnership

Personalised Objective Email

title=Nice work on your post today! Hello [first name],

My name is [your name] from [company]. I’ve been following you on[Instagram, Twitter, etc] since [year] and am a big fan.

I wanted to reach out to you to discuss [topic] further, and see if we can work on something similar together.

If you’re interested I’d love to set up a (Skype) call for later in the week where I can give you more information about our business and what we are trying to achieve. It would also be a great opportunity to hear more about you and how you like to work with brands.

Look forward to hearing back from you soon

Regards,

[your name]

Source

Guest Blog Email Template

title=Hope you like this! Hey [name],

My name is [your name] from [company]. I’ve been following your blog since [year].

I read all your posts and I loved your recent one on [blog topic]. However, I noticed that it’s been a while since anyone wrote about [your topic idea] on your blog.

I know a lot about [your topic idea] and think I would be a valuable contributor if you let me write a guest post about it.

Here are a few headline ideas that I think would really draw your readers in:

[headline 1]

[headline 2]

[headline 3]

Also here are a few samples of other pieces I’ve written in the niche:

[link 1]

[link 2]

Is this something that you would be interested in pursuing? If so, please get back to me with any suggestions you have on how we move forward

I look forward to your response

Regards

[your name]

Source

Curation Email Template

title=Contribute to your content Hey [name],

I would love to feature you in a blog post.

I’m writing an expert advice piece and am reaching out to all the big players in the [topic] field, and I think your contribution would be very valuable. I plan to mention your blog/channel in the post as well, so it could bring you some valuable exposure.

Here’s what I would like to know for the piece:

[insert question(s)]

I understand that you are very busy and possibly get asked to do these features very often but I expect to generate a lot of exposure for this post and would love to have you as part of it. Can you get back to in within the next few days if you are interested in pursuing it?

Regards,

[your name]

Source

title=Share it among the audience Hey [name],

I wanted to thank you again for contributing to my expert advice post. I was amazed by how much great advice I got, including yours, and I think the post will bring a lot of value to my readers.

The post just went live:

[insert link]

I would love to know your thoughts and it would be great to share them with your audience too

Thanks again.

Regards,

[your name]

Source

Invitation Email Template

title=Invitation! Hey [name],

My name is [your name] from [company]. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name].

I’m reaching out to you because I have a product that I think your audience would appreciate. Would you be willing to test and review [product]?

I can provide a free sample for you to review, and I’d be happy to discuss supplying a few extra for you to run a competition among your audience.

Please let me know if you are interested.

Thanks for your time.

Regards

[your name]

Source

Default Influencer Email

title=Great to meet you! Hey there,

I hope you’re doing well, I handle influencer relations for . Great to meet you!

I stumbled across your account and thought your content would be perfect for us. If you feel we’d make a good fit, I’d love to move forward and have you request products from our store.

Use this link to visit, and request something at no charge that catches your eye.

During the request, leave a note before confirming your shipping address to let us know your plans for the product (content creation, story post, article, etc).

If you have any questions, just reply to this email.

Sincerely,

Source

Request Email Template

title=Could you send me your rate sheet? Hi [FIRST NAME],

My name is [Name] and I handle influencer relationships for [Company Name] – we’re looking to work with influencers interested in the health, yoga, and beautiful spaces.

Our signature Rose Nectar has begun to pick up a lot of attention recently and we’d like your help carrying the momentum.

Since you’re new to our brand (and probably haven’t heard about us), we’d love to send you some of our Pure Rose Nectar on the house (people love it with coffee, smoothies, and kombucha).

Let me know if you’re interested.

To health and high vibrations,

[Your Name]

Source

Follow-Up Email

title=Please let me know Hi [FIRST NAME],

I know you’re really busy, but I just wanted to send one last note in case you might want to work with us.

Let me know if you’re interested at all?

To health and high vibrations,

[Your Name]

Source

Collaboration Request

title=Collaborate! Hi [name],

I am [your name], and I work as the [job title] at [brand/business]. I have been following your content for quite some time now, and I must say that it's impressive and in line with our brand.

Your recent post, [title or description of the post - hyperlinked], was really well done [the reason]. I shared it with our social media followers as well, and they really appreciated it.

I am writing to you because I wanted to discuss if you'd be interested in collaborating with[brand/business] to help us reach your audience. We'd love to send you our products and are open to other forms of collaboration as well.

Is this something you'd be interested in? If so, I'd love to begin the collaboration and bring value to both our followers.

Best Regards,

[your name]

Source

Seeking a Long-Term Work Relationship

title=Opportunity! Hi [name],

I am [your name], and I work as the [job title] at [brand/business]. I have been following your content for a while and love it - especially loved your post on [example of a post that resonates with your brand].

I'm writing to you today as I think you would be a good fit for our brand, and I would love to open a conversation for us to work together by establishing a long-term association. Would you be interested in an ongoing collaboration with [brand or company name], we [describe what the brand or company does]?

Let me know if you're open to discussing this further, and I'll send over more details to you, and we can also get on a call.

Hope to talk to you soon,

[your name]

Source

Release of a New Feature Email

title=Latest features! Hey [name],

I’m [your name] from [brand/company name].

We're launching a new product, [name of product/feature], this month, which is helpful to [who finds your product useful and why].

I have been following you for a while now, and I noticed that you talk about similar products. I strongly feel that your audience would benefit from learning about our products, especially our latest launch. Please let me know if you'd be interested in promoting [new product/feature]?

You'll be adequately compensated with [list perks like new features, free samples, the pay rate, etc.] for your time.

Hope to work with you!

Best regards,

[your name]

Source

Offering Free Products In Exchange For Giveaway or Review

title=Try it! Hey [name],

I’m [your name] from [company name]. I loved your [relevant content] and wanted to let you know that your work is very impressive.

I am reaching out to you because I have a product that I think would be helpful for your audience. I hope you would test out [product name], and if you like it, it would be great if you would share it with your audience?

Keep a lookout for our free samples – I will also send a few extras in case you want to do a giveaway with them.

Let me know what you think.

Thanks for your time,

[your name]

Source

25 Influencer Outreach Email Subject Lines You Can Use

Here's a list of 25 popular email subject lines you can use for your influencer outreach

I love your post on {Topic}. Let’s make an Instagram collaboration.
Your last post about {Topic} is interesting. Are you interested in a collaboration?
Would you like to be the next X Influencer?
{New Product Name} is here, and it’s ready for our collaboration
Hi, {Instagram Influencer’s Name}, we’d love to work together with you.
Hello, {Instagram Influencer’s Name}, your followers will love this product.
Hi {Instagram Influencer’s Name}, I have a new product that your followers might be interested in. Do you want to collaborate on this project?
Hi, I have a new organic product that you might like. Let’s make an Instagram Collaboration?
We’re into {Topic} as well – interested in a collaboration?
How about collaborating on {New Product Name}? What do you say?
I’m offering some different ideas on the topic you recently covered.
Hi, {YouTube Content Creator’s Name}, we have a lactose-intolerant friendly recipe that you might want to try.
Be our next X before anyone else.
We have free products for your audiences.
Hi, {Blogger’s Name}, we would like to give free products to your audience
Do you want to collaborate with {Brand Name} for the next content?
Hi {Blogger’s Name}, I’m interested in your blog post on {Topic}
{Blogger’s Name}, I have a great idea for your blog post
Would you like to include an additional perspective in our next article?
Hello {Blogger’s Name}, I am a big fan of your blog, asking for quick advice
Hello {Blogger’s Name}, you will look great in these dresses
What are your thoughts about working together, {Blogger’s Name}?
Hi {Blogger’s Name}, we have a gluten-free cookie recipe that you might want to share with your audience
Hi {Blogger’s Name}, looking for your opinion about our new product.
Hi {Influencer’s Name}, we are inspired by your posts. Join us at {Event Name}

Looking for more influencer collaboration email subject lines? Check out our full article here

Tips For Writing A Successful Email

A well-written email can be a powerful communication tool. If you want to get your point across and have it read, write an email that is clear, concise and compelling.

Here are 6 tips to help you write better emails:

1. Keep it short.

People are busy, and they aren't going to read anything more than a few paragraphs long in their inboxes. If you have something important to say, be concise.

2. Be friendly and personable. The best emails show that their sender cares about the recipient: address them by name, make jokes and be friendly, compliment them on something they've done recently—demonstrate that you know them well enough to give them a personal touch.

3. Use bullet points or numbered lists where appropriate.

If you're making a list of suggestions or talking about multiple things, it's much easier on the reader if you use bullet points or numbers rather than listing every point out separately in paragraphs.

(Obviously this doesn't apply if you're using an email for something else entirely—such as a newsletter or informational message.)

4. Proofread your message carefully before sending it out.

Even though you may think you're a pro at typing emails, there are still some mistakes that you could be making. It's important to avoid these errors so that your message is clear and correct.

If you skimmed over the email, there is a good chance that you missed an error in the very sentence that you just changed.

Pro tip: Read your entire message out loud before hitting send. You are more likely to catch mistakes this way!

5. Be sure to include the recipient's name in the email.

This seems like an obvious tip, but it's easy to forget that we're not sending mass emails to a group of people but individual messages to each person on the list.

Your best bet is to craft your message carefully, and make it personal by using the recipient's name. It shows that you're paying attention and it also makes the email feel more personable.

6. Be clear about what you want

Be specific and don't beat around the bush. Think about what you're asking for clearly before you write anything down.

In the first line of your email, state clearly what you want and how the recipient can help.

FAQ

Below we detail the most common questions as it relates to influencer outreach email.

What to Keep in Mind While Sending an Influencer Collaboration Email?

Get Connected and Reach Influencers.
Keep It Simple and Brief.
Show Urgency.
Let Them Feel Special.
Avoid No-Reply Emails.

How Do You Write A Pitch To An Influencer?

Craft the Perfect Subject Line.
Introduce Yourself.
Highlight What You Love About the Brand/Product.
Create and Attach a Media Kit.
Share a Verified Instagram Analytics Report.
Make a Call to Action and Share Your Rates.

How to Come Up With A Catchy Subject Line?

Go through successful email subject line examples.
Keep it short and sweet.
Use a familiar sender name.
Avoid the 'no-reply' sender name.
Use personalization tokens.
Segment your lists.
Don't make false promises.
Do tell them what's inside.

Conclusion

Hope that the above influencer outreach email templates help serve as a starting point for your influencer outreach program. You’ll want to change the language and edit the templates to suit your niche and products. By learning about these different scenarios and influencers, you can get an idea of what needs to go into your future outreach emails to make them as effective as possible.

Add Text Section Add Story Add Idea Add Business Add Tool

meet the author

Pat Walls

What To Include In Your Influencer Outreach Email

Personalised Objective Email

Guest Blog Email Template

Curation Email Template

Asking To Share With Audience

Invitation Email Template

Default Influencer Email

Request Email Template

Follow-Up Email

Collaboration Request

Seeking a Long-Term Work Relationship

Release of a New Feature Email

Offering Free Products In Exchange For Giveaway or Review

25 Influencer Outreach Email Subject Lines You Can Use

Tips For Writing A Successful Email

FAQ

What to Keep in Mind While Sending an Influencer Collaboration Email?

How Do You Write A Pitch To An Influencer?

How to Come Up With A Catchy Subject Line?

Conclusion