1,000+ Best Idea Management Software Names

Pat Walls

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Updated: January 19th, 2023

So, you've come up with the perfect idea management software idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your idea management software stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best idea management software ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your idea management software.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Idea Management Software Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of idea management software name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy idea management software name ideas

Controlled
The Managed Desk
Ideal Direction
The Master
Twisted
Direction
Dictator
The Supremacy
Leadership
Overseeing
Overwhelmed
Wholesome
Worldly
Wide Spread
Better Keeper
Estimated
Constitutional
Supreme
The Source
Collective Company
Casual Control
Better Buddy
Controlled Partner
The Power Co.
Vocal
Redirect
Harmony
Synthetic
The Obligatory
Preferred
Balanced Co.
Proficiency
Bigger Concept
Fetched
The Stable Co.
Influenced
Potential
Primary Co.
Consistent
Officials
The Charter
Royal
The Signature Co.
Center Mark
Purple
Functional
Implemented
Detailed
Key Role
Circular
Cyclic
Undivided
The Aim
Active Co.
Hashtag
Key
Handled Co.
Centralized
Zero
Binary
Connector
The Ideal Path
Symbolic
Patterns
My Managed Space
The Supreme
Daily Approach
The Captain
Lead Co.
Managed Fence
Emphasis
The Master Room
Power Processor
Control Plus
Patterned
Middle Monitoring
ClearerIdea
Fundamental Concept
The Clearer
The Specific
Central Musical Theme
Pizza Idea
The Careful
Faint Musical Theme
Top Managerial
Interesting Instinct
Wrong Thought Collective
Mail
Application Place
General Melodic Theme Collective
Managerial Pro
RoughIdea
The Erroneous Concept
Rough
AdequateIdea
Specific Spooler
BasicSoftware
Manage Place
Bare Mind Pro
The Definite
Grand
OverallManagement
Adequate Theme Co
Faint
Main Notion Pro
The Adaptive Manager
The Complex
The Bright Notion
The Bare Mind
Pirated Programming Place
The Good Approximation
Hardware Collective
Hardware Spot
Industrial Direction Trading Co
Subpoena Idea
Ideal a Idea
Therapeutic Manager Group
The Accurate Approximation
Simple Estimation Spot
Macroeconomic Monitoring

Creative idea management software name ideas

Definite
The General
Shelf Soft
The Novel
Application Spot
The Prudent
TopManagement
The Absurd
FundamentalIdea
ActiveManagement
Managing Spot
Clearer Notion Pro
Splendid Thought Trading Co
ProcessingSoftware
The Essential Estimate
The Appropriate
Basic Musical Theme Co
Approximation Group
BasicIdea
Abstract Approximation
TherapeuticManagement
Application Place
Wrong
Margarita Idea
The Interesting
Standard Systems
Least Estimate Pro
BrilliantIdea
Erroneous Estimate Group
Eureka Idea
Estimate Place
CentralIdea
Same Estimate Group
Generic Computer Trading Co
The Effective
Popular Mind Co
Pizza Idea
The Shelf
The Commercial
The Abstract
The Organizational
Financial
The Preconceived Suggestion
Compared Software
Strange Estimation Collective
Adequate Concept
Mere Approximation Place
The Mere
Novel Thought Place
General Mind Group
VaguestIdea
Notion Group
Intensive
Manager Trading Co
Malicious Computing Pro
The Statistical
Ideal a Idea
Conventional Compute Place
The Excellent Theme
Vaguest Estimation Place
The Definite
Concept Trading Co
Statistical Srx
General Approximation Place
Distinct Estimation Group
MultimediaSoftware
Popular Notion
Estimation Group
Purpose Application
Better
Industrial Direction Trading Co
The Adaptive Manager
Remotest
Approximation Spot
Active
Latest
ClearerIdea
Mind Pro
On the web Software
DefiniteIdea
Marina Idea
Theme Place
Novel Concept Group
MereIdea
BetterManagement
Managers Spot
Mail
FairIdea
Athena Idea
Tween Idea
The Key Mgmt
SplendidIdea
Interesting Intention
TrueIdea
Mind Trading Co
Same
The Good Approximation
Fair Suggestion
Special Systems
Absurd Musical Theme
Wonderful Thought Pro
The Happy Mind
The Splendid
The Essential
True Notion Trading Co
Current Application Trading Co
Bare Mind Pro
Grand
Central Concept Trading Co
The Brilliant Approximation
LeastIdea
The Popular
The Distinct Notion
Museum Idea
Aida Idea
Complex Thought Pro
Middle Mismanagement
Accurate Mind Co
The Senior
Grand Melodic Theme Collective

Learn more about starting an idea management software:

Where to start?

-> How much does it cost to start an idea management software?
-> Pros and cons of an idea management software

Need inspiration?

-> Other idea management software success stories
-> Marketing ideas for an idea management software
-> Idea management software slogans

Other resources

-> Idea management software tips

Funny Idea Management Software Names

PatientManagement
The Appropriate
The Compatible Firmware
Mail
The Distinct Estimate
Concept Group
Clearer Notion Pro
The Basic
Appetent Management
Complex Musical Theme
Thought Pro
Hardware Co
Melodic Theme Trading Co
Basic Estimation Co
The Overall Managerial
Notion Place
StrangeIdea
The Very Musical Theme
The Statistical
The Multimedia Hardware
The Erroneous Concept
Good Melodic Theme
Pirated Programming Place
Interesting
The Strange Mind
Mgmt Group
Very
The Slightest
Manager Trading Co
WiseManagement
General Concept
Computing Spot
The Accurate Notion
The Good Approximation
DistinctIdea
Museum Idea
Notion Collective
Dina Idea
The Novel Concept
Ideas Idea
False Estimate Group
Recalcitrant Management
Thought Group
DominantIdea
Concept Pro
CriticalSoftware
Same Estimation Pro
Bright Melodic Theme Trading Co
Coastal
Simple Estimation Pro
MereIdea
Based
General Melodic Theme Place
Mina Idea
The Dominant
Novel
Pita Idea
PopularIdea
Current Application Trading Co
Absurd Estimation
Quality Software System
Specific Applications Pro
Managers Spot
Exact Thought Trading Co
Approximation Place
Basic Musical Theme Co
The Happy Notion
Computer Group
The Mere Approximation
New
The False
Based Compute Spot
Main Melodic Theme Group
Suggestion Trading Co
Preconceived Thought Place
Estimate Pro
Application Place
The Least
The Key Notion
Interesting Estimate
Original Estimation
Better
SlightestIdea
FaintIdea
Least Approximation Place
Abstinent Management
The Whole Suggestion
Pirated Applications Pro
The Intelligent Programming
Interesting Implication
True Estimation Place
Better Estimation
New Estimate
Poor
Abstract Musical Theme Co
Interesting Notion Spot
The Original Estimate
Computer Co
Simple Approximation
Medical
EducationalSoftware
Organizational Mgmt
Special Summarizer
Careful Managment Place
Vaguest
Adequate Melodic Theme Pro
General
Exact Approximation
The Correct Notion
ParticipativeManagement
Sacrament Management
Whole Estimation Place
Adequate Theme
Operative Managers Co
The Remotest Approximation
Packaging Management
The Fair
Hardware Collective
Macroeconomic Maintenance
Middle Maintenance

Cool idea management software name ideas

Managers Collective
Manager Trading Co
MedicalManagement
Editing
MainIdea
Wrong Musical Theme Pro
Complex
The Bright Notion
Grand
Conventional
The Exact Suggestion
Simple Thought Co
Revolutionary Notion Co
The Crazy
Software System Pro
Special Software System
Terminal
Katrina Idea
Instructional
Wonderful
The Fundamental
Statistical Systems
Fair Thought Co
Exact
Slightest Thought Co
Athena Idea
DistinctIdea
Managment Co
InterestingIdea
Precise Musical Theme
Precise Theme Collective
Central Musical Theme
Pirated
Novel
The Brilliant
Mind Trading Co
Adequate Theme
Mail
Statistical Srx
Special Summarizer
Accurate
Basic Musical Theme Co
Purpose Application
Correct Melodic Theme
Firmware Co
The Correct Notion
Complex Melodic Theme Pro
Reusable
Tequila Idea
Strange Estimation Collective
Mina Idea
SameIdea
Interesting Ideology
DietaryManagement
Progress Software
Manage Group
Simple Melodic Theme Spot
Strange
The Level
The Dominant
FiscalManagement
Specific Applications Pro
The Interesting
The Preconceived
The Senior
Rough
People Idea
Adequate Melodic Theme Co
The Accurate
GeneralIdea
Key Melodic Theme Collective
Interesting Illusion
The Novel
Specific Spooler
The Adequate
The Same Concept
The Antivirus
The Suitable
Level
ProperManagement
True Notion Trading Co
Quality Software System
The Central Estimation
The Basic Musical Theme
Leda Idea
Industrial Direction Trading Co
Top Managerial
Visa Idea
The Vaguest
BadManagement
Central Concept Trading Co
Musical Theme Place
AbsurdIdea
The Wonderful
SimpleIdea
Simple Approximation
Grand Melodic Theme Collective
Based Stewardship
ExpensiveSoftware
Shelf Soft
Nightmares Software
Adequate
Mere Concept
Stairwell Software
False
The Intensive Organizational
Wonderful Thought
EconomicManagement
AccurateIdea
Thought Pro
Same Estimation Pro
Dina Idea
The Standard
Compute Collective
Whole Melodic Theme
Graduate Management
Oliva Idea
Exact Mind Spot
Estimation Spot
Happy

Unique idea management software name ideas

Novel Thought Place
General Melodic Theme Pro
Correct Estimate Trading Co
Concept Spot
Mere Melodic Theme Spot
Distinct Melodic Theme Trading Co
Thought Place
Key Managing Pro
Macroeconomic Maintenance
Wonderful Thought Pro
Gina Idea
The Windows
Excellent
The Appropriate
The Intelligent Programming
Patient
Clearer Notion Pro
Informatics Co
The Bare
Musical Theme Collective
Electronic Tool Group
Brilliant
Vague
Industrial Managment Group
Thought Trading Co
False Estimate Group
Good
Slightest Approximation Spot
Wise
CentralIdea
Surgical Managment Collective
Popular Compute
Operational Co
Subpoena Idea
Definite Estimate Trading Co
The Correct
Mere Thought
Vaguest Estimation Place
Statistical Synapta
The False Estimation
The Sophisticated
OrganizationalManagement
Popular
The Least
Fajita Idea
Level Hardware
CrazyIdea
Absurd
The Popular
True Estimate Trading Co
Abacist Management
Nonoperative Stewardship
Integrated
Good Musical Theme Place
Preconceived Estimation Place
The Distinct Thought
Distinct Estimation
ErroneousIdea
The Top Manager
The Essential
The Powerful
Preconceived
The Mere Approximation
The Professional Operational
The Interactive Compute
Remotest Concept Pro
PopularIdea
Medical
Splendid
The Friendly
General Mind Group
The Happy
The Grand
The Whole
Shelf Summarizer
ConventionalSoftware
General Approximation Place
EndSoftware
The Additional Programming
Simple Notion Place
Pest Operational Pro
Good Concept Group
Interesting Inkling
The Mail
The Clear Concept
Therapeutic Manager Group
Strange Approximation Trading Co
Stress Managing Pro
SplendidIdea
The Appropriate
HappyIdea
Tool Collective
Correct Notion Collective
Interesting Impression
The Party
Careful Managment Place
Based
Software System Collective
Bad Estimate Spot
The Compatible Firmware
Nina Idea
Vague Melodic Theme Place
Public
Software System Place
Theme Pro
Adequate Melodic Theme Pro
Distinct Estimation Group
AssociatedSoftware
Revolutionary Thought Pro
Same Estimate Group
Interesting Invention
The Clearer
Tina Idea
The Specialized
Financial
Lila Idea
Operative Managers Co
Instead Software
Preconceived Thought Group
The False

Cute idea management software name ideas

MiddleManagement
Grand Theme
Accumbent Management
Rica Idea
Avocat Management
The Strange
Clearer Estimation Collective
Eureka Idea
ComplexIdea
AdequateIdea
Unprepared Software
The Executive
Coastal
Interesting Instinct
Better Estimation
MereIdea
PoorManagement
Strange Theme Trading Co
Very
Notion Collective
Postoperative Managers Collective
Compared Software
BadIdea
Medical Maintenance
Active
Hardware Spot
VaguestIdea
Estimate Place
Latest Compute Trading Co
Revolutionary Concept Place
Basic Suggestion Trading Co
The Preconceived Notion
Mattina Idea
The Clear
Approximation Place
Special Firmware Pro
Simple Musical Theme Spot
Concept Trading Co
The Latest
The Brilliant Approximation
Computer Trading Co
The Distinct
Abstinent Management
Firmware Spot
The Mathematical Computing
GenericSoftware
Interesting Notion Spot
Macroeconomic Managers
Oriented
New Estimate
FaintestIdea
Basic Estimation Co
Statistical Applications
Hyena Idea
Excellent Mind
Grand Notion Co
PostoperativeManagement
Interesting Musical Theme Co
The Customized
Quality
Lisa Idea
Animal Management
Concept Group
The Same
The Prudent
The Internal
Malicious Computing Pro
Thesis Idea
Musical Theme Group
Proprietary
Least
Approximation Pro
Bad
Theresa Idea
Complex Thought Pro
FreeSoftware
Splendid Musical Theme Group
The Whole Suggestion
Fundamental Notion Place
AbstractIdea
Mathematical Informatics Collective
The Splendid Mind
Pizza Idea
The Splendid Estimate
Definite Thought Group
Original Estimation
The Effective
ShelfSoftware
Theme Group
Absurd Estimation
The Better Approximation
The Sound Manager
The Terminal
The Embedded Hardware
Revolutionary Concept Co
Melodic Theme Trading Co
Simple Estimation Spot
The Special
Mgmt Trading Co
Special Synapta
Revolutionary Thought Co
The New
Sustainable
Novel Concept Group
Rational Managers Co
Approximation Co
Mgmt Group
Margarita Idea
Internet Software
Mere Approximation Place
ExcellentIdea
Generic Computer Trading Co
Inadequate Management
Jemima Idea
Operational
Windows Computing Collective
Melodic Theme Pro
Abstract Estimation Pro
Estimation Place
RoughIdea

Clever idea management software name ideas

Concept Collective
PatientManagement
Dispassionate Management
Computer Place
Grand Melodic Theme Pro
Same Approximation Co
General
Notion Trading Co
The Preconceived Suggestion
Faint Mind Collective
Complex Theme
ActiveManagement
Schema Idea
The Definite
The Wonderful Mind
The Adaptive Manager
FundamentalIdea
Crazy
Internal Managment
LeastIdea
Accurate Approximation Spot
The Developed Computing
Mgmt Spot
The Commercial
The Strange Mind
The Absurd Estimate
New
The Very
Fair
Cheetah Idea
Estimate Co
The Faint
Original Concept
Applications Place
Musical Theme Trading Co
Vague Melodic Theme Collective
Slightest Suggestion Spot
The Remotest
Estimate Trading Co
StrangeIdea
AdministrativeManagement
The Absurd
Suitable Tool
Email
Organizational Pro
Organizational Mgmt
Exact Notion
Faintest Concept
The Splendid Suggestion
Mind Collective
Adequate Concept Collective
Organizational Spot
NewIdea
The Vague Estimate
Statistical Computing
Same Concept Pro
Managment Spot
The Excellent
Faintest Concept Group
Very Thought Place
Middle Maintenance
The True
Precise Concept Spot
The Abstract Theme
The Specific
Thought Group
Operational Applications Spot
Main Estimate
Crazy Musical Theme Trading Co
The Operational Computing
FairIdea
Faint Notion Group
Specific Compute Place
The Overall Managerial
Farewell Software
Abstract Theme Group
Pirated Applications Pro
Adequate Management
KeyIdea
The Erroneous Estimation
The Global Managers
CriticalSoftware
Programming Pro
Mind Pro
Melodic Theme Group
Mgmt Pro
Computing Group
Macroeconomic Managing
Clear Approximation
Interesting Imagination
Simple Estimation Pro
Specialized Spooler
Fair Approximation
The Mere
Absurd Musical Theme Pro
Computing Co
The Key Notion
The Bright Theme
Level Informatics Place
The Email Computing
Participative Managerial
Medical Manager
Medical Mismanagement
The Bright
Crazy Notion Trading Co
Precise Estimate Collective
The Scientific Mgmt
Abstract
Sacrament Management
Same Concept Trading Co
Better Musical Theme Collective
Notion Place
The Rough
Whole
The Erroneous Approximation
Rita Idea
Clear Melodic Theme Pro
WholeIdea
Diva Idea
Interesting Mind Place

Best idea management software name ideas

Shiva Idea
The Original
Poor
EssentialIdea
Adequate Theme Co
Friendly Compute Collective
Faintest Suggestion Pro
Interesting Mind Group
The Exact
UrbanManagement
EmailSoftware
Interesting Thought
The False Musical Theme
The Coastal
Coliseum Idea
Fundamental Mind
Exact Thought Trading Co
Melodic Theme Collective
BrightIdea
Estimation Trading Co
Mere
Exact Approximation
Clearer Melodic Theme Co
Abstract Musical Theme Co
BasicSoftware
The Bright Concept
Accurate Notion Pro
Least Thought Co
Current Application Trading Co
Main Mind Pro
Original Approximation
Developed Tool Co
Suggestion Trading Co
The Excellent Notion
Suggestion Pro
The Essential Musical Theme
Electronic
Abstract Approximation
Estimate Spot
Approximation Group
The Solid
ExactIdea
Remote
The Bright Estimate
Bright Melodic Theme Trading Co
Freedom Idea
Suggestion Place
The Statistical
Macroeconomic Monitoring
OrientedSoftware
The Shelf
Least Melodic Theme Trading Co
Specific Software System
Estimate Group
The Basic Suggestion
The Wonderful Suggestion
VeryIdea
Good Melodic Theme
Splendid Thought Trading Co
Notion Group
Cnn Software
Grand Melodic Theme
Informatics Collective
InstructionalSoftware
Pirated Programming Place
DefiniteIdea
Oriented Computer Place
Poor Direction
The Central Mind
Use Application
Clear Estimation
The Bad
Viva Idea
The Bare Mind
Embedded Software System Co
Computer Co
Fundamental Approximation
The Better
Popular Notion
Correct
The Accurate Notion
Preconceived Notion
Wrong
Standard Software System
Corporate
Interesting Implication
Clearer
New Thought Trading Co
Essential Melodic Theme Spot
Clearer Melodic Theme
Administrative Managment Spot
The Preconceived Approximation
Middle Monitoring
Main
Poor Stewardship
SustainableManagement
Estimation Collective
Interesting Estimate
The Good Approximation
OverallManagement
Slightest Concept
Nonoperative
Fair Melodic Theme
New Approximation Spot
TrueIdea
Recalcitrant Management
The Numerical
Excellent Theme
Faintest Estimation Group
Arena Idea
The Main
The Conventional
Basic Musical Theme
The Interesting Thought
Notion Pro
Computing Spot
Tween Idea
Least Approximation Place
BasicIdea
Pita Idea

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Idea Management Software:

Simple is always better

This means a few different things. Your idea management software name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your idea management software:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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