How to Write a Reminder Email

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Published: May 12th, 2020

We've all been in the position where we need to send a reminder email.

Whether you are nudging a prospective client or sending a late payment reminder, the way in which you craft your message makes a big difference.

Keep in mind: People forget things... this doesn't always mean they're ignoring you.

So, how long should you wait to send a reminder email?

Well, it depends on the matter... but as a general rule, we've found that the sweet spot is the first day of the delay, or 24hrs after your sent email.

Example to an internal team member:

Example to an existing client:

Example to a prospective client:

General Rules To Keep In Mind:

Keep it short and direct
Try to be friendly and polite, while still conveying urgency around the subject
Avoid saying things like, "hope all is well" or "I apologize for the bother" ... this may come off in-genuine.

Basically: drop the fluff, be polite, and have a clear CTA.

By implementing these general touchpoints, you are much more likely to receive the outcome you desire.