How to Make 6 Figures As A Event Planner? (11 Best Ways in 2024)
So you want to make six figures as a Event Planner? Good for you! Being a Event Planner is a highly respectable and well-paid profession, and there's no reason why you can't earn a high income if you put your mind to it.
In this blog post, we'll look at some of the best ways to make more money as a Event Planner - business ideas you can start to achieve such income. Keep reading to learn more!
1. Become a social media influencer ($57.4K/month)
Starting a side business as a social media influencer could significantly boost your income as an event planner. By leveraging your event planning expertise, you could create engaging content on platforms like Instagram, YouTube, Facebook, and TikTok, showcasing your skills and experiences. This could attract a large audience, establishing you as a credible authority in your niche.
Brands are eager to collaborate with influencers to reach their target market. By working with these brands, you could secure sponsorship deals, paid promotions, and affiliate marketing opportunities. This additional revenue stream could contribute to achieving that six-figure income goal while enhancing your visibility in the industry.
How much you can make: $2,500 — $166,666/month
How much does it cost to start: $800 (?)
How long does it take to build: 155 days (?)
How one mother built a profitable frugal motherhood, life, and travel blog from scratch, using Instagram, Pinterest, and paid sponsorships to grow from 0 to 18.5K followers and generate $1,500-$3,000 per month in less than two years.
2. Start a podcast ($97.9K/month)
Starting a podcast could be an excellent way for you to supplement your income and ultimately make six figures as an Event Planner. By creating a podcast that focuses on the event planning industry, you could share valuable insights, tips, and interviews with other professionals, positioning yourself as an authority in your field. This elevated status could attract more clients to your main business while opening up additional revenue streams through sponsorships and advertisements.
To launch your podcast on a budget, you could begin by choosing a niche topic within event planning that you’re passionate about and acquiring basic recording equipment such as a microphone and headphones. Once you’ve recorded your episodes, utilize free or affordable hosting platforms to publish your content. Promoting your podcast through social media and online communities could help you build a significant following, which in turn could lead to lucrative opportunities and partnerships in the event planning industry.
How much you can make: $400 — $1,020,000/month
How much does it cost to start: $2,000 (?)
How long does it take to build: 60 days (?)
Time commitment per week: Min. 2 hours/week
A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.
3. Digital products ($242K/month)
Creating digital products could significantly boost your income as an event planner by leveraging your unique expertise in the field. Imagine developing a comprehensive online course about masterful event coordination, writing an insightful e-book with tips and tricks for successful events, or even creating a membership site where you share exclusive content and advice for aspiring planners. These products are not only in high demand but relatively easy to produce and share, meaning you could get started without the significant overhead costs associated with physical goods.
Furthermore, digital products offer a scalable revenue stream. Once created, they can be sold repeatedly without additional effort, allowing you to earn passive income alongside your primary services. This approach not only diversifies your income sources but can also exhibit your knowledge and authority in the industry, potentially attracting more clients to your core event planning business.
How much you can make: $10,417 — $1,766,666/month
How much does it cost to start: $5,000 (?)
How long does it take to build: 60 days (?)
FilterGrade is an eCommerce platform offering digital assets such as photo filters and video templates; attracting over 450,000 monthly users and generating approximately 30k a month, the founders worked hard to build a valuable marketplace for creators while focusing on digital marketing, partnerships, and content creation.
4. Start a career coaching business ($48.5K/month)
Starting a career coaching business could significantly boost your income as an Event Planner by leveraging your expertise and interpersonal skills in a new and profitable way. As a career coach, you could provide personalized guidance to clients, helping them with resume building, interview prep, and workplace advancement. This specialty could allow you to diversify your income streams while empowering others to achieve their professional goals.
With the flexibility to conduct sessions either in-person or virtually, you could easily integrate coaching into your existing schedule. Your talent for event planning, combined with your motivational abilities and human resources expertise, could make you a sought-after coach. By building a client base, you could set your own rates and schedules, paving the way towards a six-figure income through helping others navigate their careers.
How much you can make: $1,000 — $235,000/month
How much does it cost to start: $1,500 (?)
How long does it take to build: 60 days (?)
Wall Street Oasis, the largest online community focused on careers in finance, has over 100 million visitors during its 14-year history and is currently receiving over 2 million visits per month, offering interview courses and mentorship services, in addition to building and investing in a thriving online community.
5. Become an affiliate marketer ($55.3K/month)
As an event planner, you could supplement your income and even reach a six-figure salary by becoming an affiliate marketer. By leveraging your existing network and marketing skills, you could promote products or services that align with your clientele's needs, such as event supplies, venues, or catering services.
Starting an affiliate marketing business requires minimal upfront investment, as you simply need to sign up for affiliate programs in your niche and receive unique tracking links for promoted products. Each sale made through your referral earns you a commission, allowing you to make extra money without having to create or own products yourself.
This side business opportunity can easily integrate into your existing event planning activities, helping you maximize your earnings potential while providing additional value to your clients.
How much you can make: $18,000 — $83,000/month
How much does it cost to start: $100 (?)
How long does it take to build: 150 days (?)
This case study explores how Spencer Mecham founded Buildapreneur, an affiliate marketing business, and has made over half a million dollars in profit with no employees, relying solely on content marketing through platforms like Facebook, YouTube, and TikTok.
6. Create an online course ($82.8K/month)
Creating an online course could significantly boost your income as an event planner by monetizing your specialized knowledge and skills. By identifying educational gaps in event planning and developing engaging video lessons and supplementary materials, you could offer valuable insights to aspiring event planners and professionals looking to refine their craft.
With the flexibility of self-paced or cohort-based structures, you could build a student base that generates passive income, allowing you to earn while continuing your primary business. Launching an online course platform requires relatively small startup costs and could become a lucrative way to monetize your instructional talents, tapping into a market of eager lifelong learners seeking convenient and accessible information.
How much you can make: $275 — $1,000,000/month
How much does it cost to start: $2,000 (?)
How long does it take to build: 88 days (?)
Learn how one couple created a successful personal finance blog, The Savvy Couple, that now makes over $20,000 per month and has sold thousands of digital workbooks and courses, by focusing on purposeful content and optimizing their ROI with efficient time management.
7. Start a social media marketing agency ($386K/month)
Starting a social media marketing agency could offer a lucrative opportunity to supplement your income as an Event Planner and help you reach a six-figure salary. With minimal time commitment, you could automate tasks using social media marketing tools, allowing you to handle both event planning and social media marketing efficiently. This means you could clear your utility bills, finance your college education, or save for a vacation while broadening your skill set and client base.
By developing a solid social media marketing strategy and creating an impressive agency portfolio, you could attract a diverse range of clients. The additional income from this side business could significantly boost your earnings. Combining your expertise in event planning with your new skills in social media marketing could make you a powerful force in both industries.
How much you can make: $1,000 — $4,166,667/month
How much does it cost to start: $5,000 (?)
How long does it take to build: 75 days (?)
Time commitment per week: Min. 30 hours/week
How David Tile turned a freelance writing gig into an $80k/month business, discussing lessons learned through managing growing demands and maintaining a remote team operation.
8. Start a blog ($44.9K/month)
Starting a blog could be a highly profitable side business or even a main income source for an entrepreneurial-minded event planner. By sharing insightful tips, event planning strategies, and showcasing your successful projects, you could attract a broader audience and establish yourself as an industry expert. Not only could this help you generate additional revenue through ad placements and sponsored content, but it may also lead to lucrative collaborations with event venues, vendors, and other businesses.
Incorporating a blog into your career could allow you to enjoy the freedom of working from anywhere and at any time, significantly enhancing your work-life balance. With 77% of internet users reading blogs and approximately 409 million people viewing more than 20 billion pages each month, the audience potential is vast. By leveraging these statistics, focusing on a niche you love, and keeping your content strategy consistent, you could substantially increase your income and potentially make six figures through your blog.
How much you can make: $100 — $650,000/month
How much does it cost to start: $500 (?)
How long does it take to build: 30 days (?)
Time commitment per week: Min. 5 hours/week
Learn how one couple created a successful personal finance blog, The Savvy Couple, that now makes over $20,000 per month and has sold thousands of digital workbooks and courses, by focusing on purposeful content and optimizing their ROI with efficient time management.
9. Start a youtube channel ($146K/month)
Starting a YouTube channel could significantly supplement your income as an event planner by allowing you to share your expertise and creative ideas with a larger audience. With YouTube's established monetization system, you could earn revenue through ad placements once you reach 1,000 subscribers and 4,000 watch hours in the previous 12 months.
Additionally, producing high-quality content that showcases your event planning skills and behind-the-scenes processes could attract sponsorships, partnerships, and even direct inquiries for your services. As you build your audience, you could offer online workshops, courses, or downloadable resources, creating multiple streams of income and potentially scaling your event planning business to six figures.
Be inspired by countless YouTube channel success stories and use proven strategies to grow your viewership. This is a promising opportunity for entrepreneurial-minded event planners looking to diversify their income and expand their brand.
How much you can make: $800 — $1,000,000/month
How much does it cost to start: $750 (?)
How long does it take to build: 90 days (?)
Time commitment per week: Min. 5 hours/week
Learn how this entrepreneurial couple made $5-7k a month by helping others find legitimate work from home jobs and creative ways to make money online through their blog and YouTube channel, as well as offering two flagship products designed to help beginner freelancers and new bloggers accelerate growth.
10. Start an ecommerce store ($287K/month)
Starting an eCommerce store could significantly supplement your income as an Event Planner and potentially help you reach the six-figure mark. By selling event-related products or services online—such as custom decorations, party favors, or event planning guides—you could tap into a broader audience beyond your local market.
The convenience and efficiency of eCommerce allow consumers to easily purchase your products from the comfort of their own homes. You could leverage lower overhead costs and increased flexibility compared to a traditional brick-and-mortar store, providing you with the financial and operational freedom to grow your business concurrently with your event planning activities.
Additionally, by integrating payment processing and inventory tracking software, you could efficiently manage sales and stock, ensuring a smooth consumer experience. This streamlined approach could result in a reliable revenue stream, complementing your primary role and making it easier to achieve financial success.
How much you can make: $350 — $13,500,000/month
How long does it take to build: 120 days (?)
Time commitment per week: Min. 5 hours/week
Southern Elegance Candle Company, founded by D'Shawn Russell, started as a side hustle making around $200 per weekend at a local Farmers Market, but now averages approximately $20,000 per month in sales across their retail site, wholesale site, and Faire.
11. Start a freelance writing business ($62.6K/month)
Starting a freelance writing business could be an excellent way to supplement your income or even build an entire side business as an Event Planner. Due to the nature of freelance writing, you would benefit from the flexibility to define your work schedule, allowing you to seamlessly integrate writing projects into your existing event planning responsibilities. You might write about topics ranging from the latest event trends to crafting compelling promotional content for other clients, leveraging your expertise and existing industry connections.
With your strong skills in organization and communication, along with a knowledge of current trends, you could quickly establish yourself as a go-to writer in niches such as event planning, hospitality, and lifestyle. This not only enhances your earning potential but also positions you as a thought leader in your field. By meeting deadlines and continuously honing your writing abilities, you could build a lucrative side income that edges you closer to a six-figure salary.
How much you can make: $700 — $500,000/month
How much does it cost to start: $500 (?)
How long does it take to build: 56 days (?)
How David Tile turned a freelance writing gig into an $80k/month business, discussing lessons learned through managing growing demands and maintaining a remote team operation.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
