300+ Catchy Handyman Business Names

Updated: January 19th, 2023

So, you've come up with the perfect handyman business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your handyman business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best handyman business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your handyman business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Handyman Business Name Generator

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Ideas

Catchy handyman business name ideas

  • Build-a-Dream Handyman
  • Tri-county Handyman Service
  • House Doctors Handyman Services
  • Aljan Cleaning & Handyman Services
  • River Bend Property Services
  • His and Hers Handyman Service
  • HomeWorx Remodeling & Handyman
  • Home Again Handyman Services
  • You Name It- We Can Do It
  • After Hours Handyman Service
  • All Done Painting and Handyman Company
  • Be Handy Handyman Services
  • Family Man Handyman Services
  • Floorboards to Lightbulbs Handyman
  • In the Dust Handyman Service
  • Just Screw It! Handyman Services
  • Magic Fingers Handy Man Services
  • Nailed it! Handy Man Services
  • New Life Handyman Services
  • No Job Too Small Handyman Services
  • Out of the Toolbox Handyman Services
  • Renaissance Handyman & Painting
  • Side Project Handyman Service
  • The Get it Done Guy Handyman
  • White Cap Home Improvements
  • Blue Army Handyman Services
  • Clever Green Handyman service
  • Enterprise Handyman Services LLC
  • Joe’s Handyman Service
  • Best 4 Less Harry’s Handyman
  • Silver Saints
  • Fix It People
  • Helping Handyman Work
  • High Rise Handyman
  • The Handy Squad
  • Professional Handyman Services
  • Active Handyman Services
  • Citywide Handyman Services
  • Budget Right Handyman
  • Nation handy services
  • Handyman Artie
  • 1st Look Maintenance Services
  • Knights Remodeling
  • Decorating-Handyman
  • YoursHandyMan
  • Quick Fix Handyman
  • Handyman 4 Hire
  • Right Away Handyman Service
  • Bob Handyman
  • Toolbox Handy Services
  • Ben & Mary
  • Mr. Fix
  • Right Crew Handyman
  • The Perfecto Handyman
  • Handy Seniors
  • Premiere Works
  • Pro handymen
  • Rise Fit Small projects team
  • Timely Work
  • 1 & Done Handyman
  • Tyson Home Repair Network
  • Around The House
  • Home Maintenance
  • ProMen Company
  • A to Z handyman services
  • All Pro Maintenance
  • Too Handy
  • N & N Remodeling Company
  • Dr. Handyman LLC
  • Mr. Handyman
  • Man With A Wrench
  • The Neighborhood Handyman
  • The Local Handyman
  • The Family Handyman
  • Tried And True Handyman
  • The Dependable Handyman
  • On Time Handyman
  • In And Out Handyman
  • The Handyman Hero
  • Fast ‘N Easy Handyman
  • On Demand Handyman
  • All Day Handyman
  • 24-7 Handyman
  • Handyman Solutions
  • Fix It! Handyman
  • Gold Medal Handyman
  • First Rate Handyman
  • Five Star Handyman
  • Not Your Average Handyman
  • One Stop Handyman
  • Quality Handyman
  • Just For You Handyman
  • Aaa Handyman
  • Acme Handyman
  • Iron Handyman
  • Platinum Handyman
  • Superior Handyman
  • The Handyman Helper
  • The Flexible Handyman
  • Multi-Skilled Handyman
  • Fix It All Handyman
  • Problem Solved Handyman
  • The Loyal Handyman
  • Steadfast Handyman
  • Your Handyman Friend
  • The Handyman Guru
  • The Handyman Expert
  • Hammer And Wrench Handyman
  • A+ Handyman
  • Hometown Handyman
  • Jiffy Handyman
  • Discount Handyman
  • The Budget Handyman

Creative handyman business name ideas

  • Heroic Handyman
  • Silver Bullet Handyman
  • The Handy Gentleman
  • The Trusty Handyman
  • Handy Helpers
  • Master Fix It
  • All Jobs
  • Handyman Connection
  • The Jobmate
  • Everyday Handyman
  • Jack’s Trades
  • 7 Day Handyman
  • All Season Handyman
  • The Friendly Handyman
  • Project Fix It
  • The Handy Guy
  • The Happy Handyman
  • Handyman by Moonlight
  • The Hippy Handyman
  • The Fix It Wizard
  • You Break We Fix
  • Fixed with Care
  • The Traveling Toolbox
  • The Nomadic Toolbox
  • All-Occasion Handyman
  • The Snappy Handyman
  • Value Handyman Services
  • 24-Hour Handyman Services
  • The Rudimentary Handyman
  • All Repairs
  • The Odd Job Guy
  • No Job Too Odd
  • The Home Generalist
  • The General Home Practitioner
  • Home Skills
  • The Curly Carpenter
  • The Common Plumber
  • The Nifty Fixer
  • The Generic House Worker
  • The House Husband
  • Husband for Hire
  • The Handy Pocket
  • The Helpful Toolbox
  • The Thrifty Fixer
  • The Maintenance Guy
  • The Handy Mender
  • The Grease Monkey
  • The House Monkey
  • The Handy Home Pro
  • The Vigilant Handyman
  • The Useful Man
  • Fantasy Handyman
  • The Traveling Workshop
  • Handyman FX
  • Jack Of All Trades
  • Odd-Jobber
  • Handlanger
  • El Manitas
  • Work Across Lanes
  • Do All
  • Odd-Job Man
  • Odd Trades
  • Crude Jobbers
  • Whole Odds
  • Handy Helps
  • Odd Helps
  • Odd Styles
  • Handy Cronies
  • Job Jawbs
  • Handy Jaws
  • Handy Jobs
  • 360 Jobs Hub
  • Odd Staffs
  • Handy Staffs
  • Handy Cuffs
  • Jobstaff Crews
  • Man Crawlers
  • Job Crawley
  • Jobs Round
  • Work Around
  • Knights Jobs
  • Simple Salariers
  • Thrive Jobs
  • Jobs Around
  • Worklands
  • 11Th Minute Jobs
  • Broke Jobs
  • Jobs Handyman
  • Man 4 The Jobs
  • We Do All
  • Work All
  • Everything Jobs
  • The Handymen
  • Lillijobmans
  • Jobber Crew
  • Jobsmith
  • Free Man Jobs
  • Handytech
  • Techojobs
  • Odd Works
  • Work Shelf
  • Jobberboys
  • Desi Boys
  • Your Trusted Handyman
  • A House Doctor
  • House Techs
  • Handyman Express
  • A Two Z Handyman Service
  • ReNew Construction, Inc.
  • Mr. Handy
  • Helping Hands
  • Superior Craftsmen
  • One Call A-Z

Learn more about starting a handyman business:

Where to start?

-> How much does it cost to start a handyman business?
-> Pros and cons of a handyman business

Need inspiration?

-> Other handyman business success stories
-> Marketing ideas for a handyman business
-> Handyman business slogans
-> Handyman business Instagram bios

Other resources

-> Blog post ideas for a handyman business

Funny Handyman Business Names

  • The Useful
  • Yourself Repairer Collective
  • The Reliable
  • The Administrative
  • Competent Minion
  • Janitor Spot
  • Wise
  • Exact Sterilize
  • Wonderful Repairman
  • The Specific
  • Undesirable Spot
  • BleachFix
  • Firm
  • Navigational Get
  • The Firm
  • Same
  • Fast
  • Plain
  • Honest Hod Carrier
  • Magic Fixate Pro
  • The Conventional Tool Around
  • Reliable Mend
  • The Cheap
  • Good Factotum Co
  • Daily
  • Hired Housepainter
  • FlintTools
  • Bleach Sterilize Pro
  • Accurate Muddle Group
  • Technical Creature Place
  • Real
  • Holy Housepainter
  • Around Factotum Collective
  • Repairer Spot
  • The Definite Sterilize
  • Useful Shaft
  • The Bad
  • The Old
  • Fixate Co
  • The Pebble
  • EducationalTools
  • TraditionalTools
  • Competent Janitor Group
  • Around Janitor
  • Theoretical Toolkit
  • The Educational
  • Standard Shaft Co
  • Pebble Instrument Collective
  • Excellent Puppet
  • ExactFix
  • Proper
  • Instrument Spot
  • Permanent Mending Collective
  • Get Trading Co
  • Handsome Helper
  • The Useful Instrument
  • Final Fixer
  • Drive Group
  • Fast Fixer
  • DailyFix
  • Specific
  • Basic Puppet
  • Mips Fix
  • Joyride Trading Co
  • Factotum Group
  • Weekly Mess Place
  • The Around
  • Firm Fixate
  • The Astronomical Get
  • The Unemployed Low
  • Sterilize Group
  • Accomplished
  • Efficient Drive Co
  • Factotum Pro
  • Traditional Tool Around
  • Faithful
  • Specialized Puppet Pro
  • LineTools
  • Important Puppet Group
  • Chauffeur Undesirable
  • The Regular
  • Useful Puppet
  • Resident
  • Pebble
  • ImmediateFix
  • Latest Mending
  • Definite Fasten Co
  • The Temporal
  • Final Fastening
  • Administrative Drive Group
  • Odd Job Man Trading Co
  • Pretty Mend Collective
  • Simple Tool Around Pro
  • Temporal
  • Bad Muddle Collective
  • Star
  • Awful Mending Place
  • Young
  • Practical Tool Around
  • Good Undesirable Place
  • Desperate Fixate Collective
  • Pretty
  • Simple Get Trading Co
  • Mess Place
  • The Diagnostic Puppet
  • Precise Restore Spot
  • The Bearded Undesirable
  • Obvious
  • Post Fasten Spot
  • Tight Fasten Place
  • Janitor Co
  • Successful
  • AstronomicalFix

Cool handyman business name ideas

  • Sharp Handyman
  • Xtreme Service
  • In-Demand Service
  • Handy Work LLC
  • House Treatments
  • Husband For Hire
  • Home Trends
  • Triple-A Handyman
  • Lucky House
  • I’m Your Man
  • Honey-Do
  • Small Jobs
  • Finally Finished
  • Healthy Houses
  • Tailored House
  • Advanced Repairs
  • Just In Time
  • Perfection Home Solutions
  • AAA Affordable
  • American Handyman
  • Handyman Unlimited
  • All Around Handyman
  • Classic Repairs
  • Sir Fix-a-lot
  • AAA Touch of Magic
  • Done Rite
  • Aztech Home Repair
  • Rapid Handyman Service
  • Home Services of AZ
  • Home Repair As Needed
  • Handy Husbands
  • House Care & More
  • HomeWorks
  • Integrity Services
  • Handyman Plus
  • Odd Jobs Inc
  • Handy Works
  • A-Bear Honey Do
  • Budget Repair
  • Maintenance Masters
  • Mister Fixer
  • This Hubby For Hire
  • Handy Man Can
  • The Clean Choice
  • Repair Specialists
  • Better Than It Was
  • HouseWorks
  • The Deck Doctor
  • More Than Handy
  • QuickFix
  • My Handy Manny
  • Anytime Services
  • Qualityman
  • Master of Maintenance
  • We Fix It
  • Easylife Maintenance
  • Hands-on
  • Get It Done
  • Home Fixings
  • House Heroes
  • Ez Fix
  • HomePros
  • Handy Gentleman
  • Great Fix
  • Handy Pro
  • Royal Handyman
  • Rent A Son
  • Hired Housecleaner
  • Talented Roofer
  • Excellent Puppet
  • VisualFix
  • Useful Puppet
  • Shaft Trading Co
  • Drive Pro
  • Fine Fasten
  • Term Sterilize
  • Honest Houseclean
  • Picts Fix
  • Excellent Factotum
  • Cutest Repairman
  • Tight Repair Group
  • Final Failance
  • ElectronicTools
  • StandardTools
  • The Sophisticated Tool Around
  • The Versatile
  • Undesirable Group
  • Online Shaft
  • The Young Janitor
  • Creature Co
  • Term Sterilize Spot
  • Technological
  • The Intermediate Muddle
  • And Fasten Collective
  • Drive Group
  • Firm Fixate
  • The Precise
  • The Advanced
  • Important Tool Around Pro
  • Drive Place
  • The Old
  • Reliable Make Group
  • The Accomplished
  • Advanced Instrument Pro
  • The Astronomical Get
  • Technical Treaties
  • Navigational Get
  • Chauffeur
  • The Trustworthy Repairer
  • Drive Trading Co
  • Nice
  • The Desperate
  • The Real Janitor

Unique handyman business name ideas

  • The Computational
  • Lips Fix
  • Honest Housecleaner
  • The Analytic Tool Around
  • Shaft Spot
  • Firm Festering
  • Thirty Restore Group
  • The Handsome
  • Specific Puppet Pro
  • Edged Drive Co
  • Exact
  • Amsterdam Handyman
  • OnlineTools
  • Chips Fix
  • Pretty Mending
  • EducationalTools
  • Mere
  • Ultimate
  • The Theoretical
  • Theoretical Techniques
  • Jack Of All Trades Trading Co
  • Hideous Repairman Collective
  • Real
  • The Successful
  • TightFix
  • Adequate Puppet Trading Co
  • Puppet Collective
  • BleachFix
  • Same Fasten Spot
  • Fast Muddle Pro
  • Puppet Group
  • Jack Of All Trades Co
  • Bleach
  • The Unemployed Low
  • Undesirable Pro
  • Former
  • Round
  • Resident Factotum
  • The Nice
  • Obvious Make Trading Co
  • Technical Toolkit
  • Wise
  • Theoretical Toolkit
  • The Conceptual Joyride
  • Creature Trading Co
  • Successful Odd Job Man Co
  • The Real
  • The Practical Drive
  • Holy Helper
  • Good Factotum Co
  • Excellent
  • Star
  • The Definite Sterilize
  • SharpTools
  • The Hideous
  • The Analytic Creature
  • Clear Mend Pro
  • ClearFix
  • Competent Minion
  • The Bearded
  • RealHandyman
  • Muddle Collective
  • Useful
  • Experienced
  • Low Collective
  • Final Mending Co
  • New Tool Around Collective
  • Various
  • Automated
  • Accomplished
  • Nips Fix
  • The Chauffeur Odd Job Man
  • The Administrative
  • AwkwardFix
  • Puppet Trading Co
  • Intellectual
  • The Hired
  • Former Odd Job Man
  • Same
  • The Controlled
  • Technical Fasten Collective
  • The Bearded Undesirable
  • Competent Janitor Group
  • The Exact
  • Temporary
  • Creature Group
  • Machine
  • The Instant
  • Tool Around Spot
  • EasiestFix
  • The Practical
  • Factotum Place
  • Fine Furbish Up
  • ExcellentHandyman
  • Modern
  • Inexperienced Minion Spot
  • The Crude Puppet
  • The Methodological
  • Useful Puppet Group
  • The Excellent
  • The Celestial Make
  • Awful Mending Place
  • Pre
  • The Round
  • Yourself Repairer Collective
  • Old Repairer Group
  • TraditionalTools
  • Firm Fill
  • Adequate
  • Knapsack Handyman
  • And Sterilize
  • Firm Fasten
  • InteractiveTools

Cute handyman business name ideas

  • Technological Trajectories
  • And Sterilize Co
  • Practical Tool Around
  • Chauffeur Undesirable
  • The Diagnostic Puppet
  • Fine Fastening
  • Latest Mending
  • Bad Fasten Collective
  • Magic Fixate Pro
  • Minion Trading Co
  • The Conventional
  • Tight Fasten Place
  • Happenstance Handyman
  • The Former
  • Technological Get Group
  • Theoretical Puppet Pro
  • CutestHandyman
  • The Star Mend
  • Hideous Homemaker
  • Odd Job Man Trading Co
  • Temporal
  • Sterilize Group
  • Jack Of All Trades Place
  • Standard Shaft Co
  • Accurate Muddle Group
  • New Creature Pro
  • The Astronomical
  • Factotum Co
  • FormerHandyman
  • Appropriate Creature
  • Special Shaft Pro
  • Final Fixer
  • Technical Trajectories
  • Old Janitor
  • Undesirable Trading Co
  • The Chauffeur
  • Handsome Housecleaner
  • Technological Creature Group
  • Portable Drive Pro
  • The Crude
  • The Technological Repair
  • Traditional Toolkits
  • Sad Repair Place
  • Statistical
  • The Longtime Janitor
  • The Holy
  • The Definite
  • Thirty
  • Celestial Sterilize
  • The Fair
  • Solar eclipse Fix
  • Skips Fix
  • Visual
  • Basic
  • Minion Co
  • Factotum Group
  • Bleach Sterilize Pro
  • Average
  • Mend Spot
  • The Electronic Tool Around
  • The Purpose
  • PowerfulTools
  • Young
  • PortableTools
  • Primitive Drive Group
  • AndFix
  • Reliable
  • The Modern
  • The Technical
  • Final Repair Spot
  • Hideous Housekeep
  • Fine Fixate
  • VisualTools
  • The Appropriate
  • YourselfHandyman
  • Pebble
  • Low Co
  • Mess Co
  • Shaft Co
  • Precise Restore Spot
  • Time Get
  • Daily
  • Temporal Fixate Group
  • Total eclipse Fix
  • Young Odd Job Man Co
  • Essential Tool Around Place
  • The Institutional
  • Specific
  • YoungHandyman
  • Immediate
  • RegularFix
  • The Educational
  • Competent Repairer
  • The Reliable
  • The Fast
  • Puppet Spot
  • The Exact Fasten
  • Handsome Housekeeper
  • The Special
  • The Effective
  • Creature Pro
  • The Capable
  • Technological Treaties
  • The Electronic Creature
  • Practical
  • The Better
  • Tool Around Pro
  • AstronomicalFix
  • Mend Place
  • Instrument Spot
  • Honest Housekeeper
  • The Effective Instrument
  • The Instant Fasten

Clever handyman business name ideas

  • The Celestial
  • Standard Joyride
  • Dips Fix
  • Odd Job Man Co
  • Simple Get Trading Co
  • The Final
  • Genetic Fixate Trading Co
  • Fish and chips Fix
  • The Weekly
  • Mess Pro
  • Sophisticated Instrument Pro
  • Handsome Helper
  • Technological Toolbar
  • AnalyticalTools
  • Spatial
  • Joyride Trading Co
  • OftenHandyman
  • Exact Sterilize
  • UltimateFix
  • Institutional Repair Collective
  • Hideous Housecleaner
  • The Initial
  • The Next
  • Ships Fix
  • Hideous Housepainter
  • VersatileHandyman
  • The Primitive Joyride
  • Bad Muddle Collective
  • Technological Templates
  • Mess Trading Co
  • Firm Formulate
  • Specialized Puppet Pro
  • Mess Group
  • Fine Fixer
  • The Additional
  • Proper
  • The Sharp
  • Additional
  • Useful Shaft
  • Shaft Group
  • The Bleach Mend
  • Fine Flawy
  • The Honest Factotum
  • The Sad Get
  • Roofer Trading Co
  • EdgedTools
  • Primitive Shaft Trading Co
  • Honest Hod Carrier
  • The Mathematical
  • Creature Place
  • Machine Creature
  • The Cheap Mend
  • Talented
  • Snips Fix
  • The Useful Instrument
  • AverageHandyman
  • Dreadful
  • Obvious
  • Dreadful Mess Place
  • Awful Restore
  • The Regular
  • Janitor Pro
  • Mess Place
  • Traditional Toolbar
  • The Around
  • Sips Fix
  • Handsome Hod Carrier
  • Standard
  • Flips Fix
  • Awkward Make
  • Pebble Instrument Spot
  • Technical Toolbar
  • Shaft Place
  • Reliable Mend
  • Good Undesirable Place
  • Sad
  • Efficient Drive
  • Additional Tool Around
  • Old Repairer Place
  • Holy Homeowner
  • Weekly Mess Place
  • The Temporal
  • Final Fastening
  • Final Festering
  • Interactive Puppet Co
  • Mips Fix
  • Mathematical Joyride Spot
  • Honest Hodman
  • WorseFix
  • Agricultural
  • Honest Helper
  • Tips Fix
  • Janitor Place
  • The Intermediate
  • HolyHandyman
  • AdvancedTools
  • Honest
  • Hot Sterilize Collective
  • The Worse
  • The Electronic
  • Handsome Repairer
  • Bad Sterilize Spot
  • Next
  • Holy Hodman
  • Occasional Minion
  • Holy Repairman
  • Easy
  • FlintTools
  • The Necessary
  • Undesirable Spot
  • Restore Place
  • Proper Instrument Place
  • Sterilize Collective

Best handyman business name ideas

  • Plain
  • The Proper
  • Faithful
  • The Bad
  • The Based
  • The Intermediate Get
  • The Elderly
  • Pebble Instrument Collective
  • LineTools
  • Repairer Pro
  • Tool Around Place
  • Capable Minion Group
  • The Line
  • Hideous Hairdresser
  • Administrative Drive Group
  • Traditional Tool Around
  • The Good
  • The Permanent Muddle
  • Command Handyman
  • Eclipse Fix
  • NecessaryTools
  • Interactive Tool Around Collective
  • Around Janitor
  • The Trustworthy
  • Analytical
  • The Traditional
  • Minion Spot
  • Technological Tool Around
  • The Cutest Factotum
  • Traditional Toolbars
  • Mere Odd Job Man
  • Firm Fixation
  • Unemployed
  • Technical Templates
  • Fasten Trading Co
  • Repairman Place
  • Repairman Trading Co
  • Final Furbish Up
  • The Honest
  • Farmhand Handyman
  • Easiest
  • Fast Fastening
  • Easy Muddle
  • Based Puppet Spot
  • Undesirable Collective
  • Cheap Get
  • Odd Job Man Group
  • Technological Toolbox
  • Final Fixation
  • Analytic
  • Competent
  • Based
  • Successful
  • Get Trading Co
  • ControlledTools
  • Hot Mess Pro
  • Theoretical Templates
  • Minion Pro
  • The And
  • Shaft Collective
  • Fixate Co
  • HonestHandyman
  • The Primitive Tool Around
  • General Repairer Spot
  • The Wise Factotum
  • Annular eclipse Fix
  • Navigational Mess Pro
  • Fixate Place
  • Resident
  • The New
  • Theoretical Toolset
  • The Nice Repair
  • The Mere
  • SuitableTools
  • Better
  • Factotum Pro
  • The Fine
  • Wonderful Repairman
  • Astronomical Get Pro
  • Simple Tool Around Pro
  • Technological Toolkits
  • Desperate
  • Important Puppet Group
  • The Youthful Roofer
  • Repairer Spot
  • Dreadful Repair
  • Slips Fix
  • Youthful
  • Conceptual Puppet Trading Co
  • Astronomical Fixate
  • Sterilize Place
  • Machine Instrument
  • Portable Instrument
  • Clips Fix
  • Valuable Tool Around Spot
  • The Technological
  • Holy Housekeep
  • The Conventional Tool Around
  • The Time
  • The Basic
  • Electronic Instrument Trading Co
  • Post Fasten Spot
  • Low Trading Co
  • Make Group
  • The Young Factotum
  • IntellectualTools
  • Technical Creature Place
  • Taxicab Handyman
  • DailyFix
  • Mathematical Tool Around Place
  • Hired Houseclean
  • The Better Make
  • Theoretical Toolbox

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Handyman Business:

Simple is always better

This means a few different things. Your handyman business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your handyman business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.