1,000+ Creative Names For Your Guitar Company

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Updated: March 26th, 2025

So, you've come up with the perfect guitar company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your guitar company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best guitar company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your guitar company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Guitar Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of guitar company name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy guitar company name ideas

Silken Succession
Lowest String Up Group
Pound Largemouth Trading Co
BigBass
Taut Linguistic String Co
Biggest Beam
Striped Low Trading Co
Figured Deep Pro
Whole Linguistic String Group
Sized Low
Piano Group
The Homemade
The Light Harmonica
The Chilean Largemouth
Mellow Low Pitched
The Resonant Largemouth
Instrument Spot
Acoustic Guitar Pro
Stretched
The Fundamental
Unique
NiceGuitar
Original Linguistic String Pro
Digit Twine
Engineer Guitar
Blue Banjo Place
Refer Guitar
Train Co
Two Drawstring
The Six
Bass Guitar Spot
AcousticGuitar
Sub Guitar Spot
The Battered
Bass Voice Place
Big Bluegill Collective
The Latch Train
Short Strand
Saxophone Trading Co
Saxophone Co
Jossey Basso Place
ClosedString
SubBass
The Expensive Instrument
String Of Words Trading Co
Bit
Josey
Treble Deep Group
Bass Voice Collective
HarpGuitar
The Terminal
String Up Spot
Fine Drawstring
Distorted Instrument Pro
The Broken Harmonica
The Harp
Hawaiian
The Closed
Mandolin Pro
String Along Pro
The Beautiful
Per Guitar
Leading String Along Collective
Commonwealth of independent states Bass
ThinString
Bluegill Spot
Encoded
Demure Guitar
Defer Guitar
Thick String Up Spot
Hybrid Guitar Trading Co
Mouthed Low Group
MoonGuitar
SweetGuitar
Arbitrary String Up Spot
The White Basso
The Nice Piano
Arbitrary Twine
BaroqueGuitar
The Spanish
Short Set
Hybrid Basso Spot
The Instrumental
The Mere
The Style
Biggest Bass Clef
Mats Bass
The Acoustical
HeteroticString
Bowed Stringed Instrument Spot
The Key Banjo
Imaginary Knot Trading Co
Six Strap
LengthString
Twelve String Up Group
Cracked Piano Co
The Solemn
The Handed Knot
The Plucked
Sub Largemouth Collective
Biggest Basso
Solid Harmonica Pro
Loud Bluegill
Closed Thread Group
The Modern
Booming Beam
The Length String Of Words
BigGuitar
Thread Place
Resonant
Instrument Place
The Baroque
Mean Mandolin
Chain Pro
Ear Guitar
NullString
Mere Drawstring Place
Chair Guitar

Creative guitar company name ideas

Bodied Banjo Co
Largemouth Place
Arbitrary Chain
Procure Guitar
Moon Saxophone
Cracked Harmonica
Bowed Stringed Instrument Collective
Five
Ossey Bluegill Place
Deeper Sea Bass Co
The Electric
Chromatic Bass Voice
Bluegill Spot
Continuous String Along Group
Deeper Low Pitched Pro
Acoustical Mandolin Place
Mean Mandolin
The Chilean Largemouth
Fundamental Deep Collective
WhiteBass
Sea Bass Place
Resonant
Loud Bass Part Spot
Solid Bass Guitar
Hybrid Guitar Trading Co
Low Pitched Group
Linear Thread
Chair Guitar
Soft
Second Strap
Strung
The Nice
Obscure Guitar
Pound Low Co
The Big
The Baroque
The Length Chain
Yellow Guitar Group
Giant Low Pitched
BlueGuitar
Treble Deep Group
Mere
Harp Piano Trading Co
The Numeric
Career Guitar
The Rude Bass Guitar
Silken Linguistic String Pro
Hour Guitar
Second String Along
Silken String Along
Light
Biggest Beam
The Latch
Cracked Knot Trading Co
Basso Trading Co
The Inextensible
JuvenileBass
For Guitar
Katz Bass
Figured
SweetGuitar
Baroque Piano Spot
Elastic
Upright Low Spot
Josey Sea Bass Collective
Amplified Instrument
Biggest Bass Clef
The Broken Harmonica
Single Serial
Wear Guitar
Sized Bass Voice Collective
Bass Voice Group
Style Ukulele Place
Sea Bass Co
Gates Bass
Arbitrary Bowed Stringed Instrument Co
Second Strand
Amplified
Striped Deep
The Double Low
Whole Chain Spot
Second String Of Words
Strand Spot
Sea Bass Spot
String Along Spot
Continuous Drawstring Collective
The Flexible
The Unique
StripedBass
Pound Largemouth Trading Co
Banjo Co
Flexible
The Jossey
Saxophone Collective
Saxophone Trading Co
The Booming
Straits Bass
The Taut
LoudBass
BitString
Aspire Guitar
LosseyBass
Necked Knot
The Blue
The Homemade
Single Stream
Instrumental Sea Bass Pro
Big Beam
Entire
Bore Guitar
CorrespondingString
Stretched String Of Words
Mellow Low Pitched Group
Concur Guitar
The Modern
ShapedGuitar
Encoded Linguistic String
Corresponding Bowed Stringed Instrument

Learn more about starting a guitar company:

Where to start?

-> How much does it cost to start a guitar company?
-> Pros and cons of a guitar company

Need inspiration?

-> Other guitar company success stories
-> Marketing ideas for a guitar company
-> Guitar company Instagram bios

Other resources

-> Guitar company tips
-> Blog post ideas for a guitar company

Funny Guitar Company Names

Primitive
Shorter Sequence
The Double Low
Unamplified
Short Strand
DistortedGuitar
Big
HeavyString
Numeric
The Endless
String Along Place
Electric
The Moon
LoudBass
Encoded String Of Words
Prompt
OpenString
TrebleBass
And Knot
Deep
JosseyBass
Harp String Along Spot
Handed
Mouthed Low Pitched Pro
The Silken
Second Strand Spot
EncodedString
Sea
Imaginary Bass Guitar Trading Co
Josscy Largemouth Collective
The Electric Saxophone
Sized Low
White Deep
The Learned
String Up Spot
Gates Bass
The Stretched Linguistic String
The Digit
TopString
Valid
Sub Guitar Spot
Ukulele Trading Co
StringedGuitar
Mandolin Collective
Hear Guitar
Chromatic Bass Part Group
Big Bar
The Corresponding
Closed Thread Group
The Cheap
Big Beam
Biggest Bassist
Style
DistantGuitar
The Spanish Mandolin
The Loud
The Booming
Pound Largemouth Trading Co
DeeperBass
The Mere
Infer Guitar
The Made Knot
Largemouth Low Pitched Group
The Key Banjo
Lats Bass
Booming Bass Part
The Sized
Fine Chain Trading Co
Navel
Strand Place
Big Bluegill
The Baroque
The Invisible
The Classical
Beloved Ukulele Spot
Portuguese Banjo Trading Co
Bluegill Group
Spats Bass
Bass Guitar Collective
Formatted
The Handed Knot
The Hybrid
Battered
Josscy Basso Pro
Acoustic Guitar Trading Co
Red
Imaginary Knot Trading Co
SmallmouthBass
JosscyBass
Sea Bass Place
Stretched String Up
Mellow
Fundamental Sea Bass Trading Co
The Mouthed Freshwater Bass
Core Guitar
The Invisible Chain
Aware Guitar
FifthString
Unbroken Chain
Mere
Top Chain
Mandolin Co
The Arbitrary
Hybrid Basso Spot
Loud Basso Spot
Inch Basso
The Harp Thread
Bass Voice Spot
Six Strap
Learned
Cats Bass
The Elastic String Up
Entire String Of Words Co
Bass Guitar Spot
Obscure Guitar
BoomingBass
String Of Words Trading Co
Shorter String Along

Cool guitar company name ideas

Private Drawstring Trading Co
Static String Of Words
Arbitrary Chain
Demure Guitar
The Hybrid Low Pitched
The Invisible Chain
Train Co
Acoustic Guitar Spot
The Baroque
Homemade Bass Guitar Trading Co
BrokenString
Entire
AcousticGuitar
The Thick
Mellow
Pound
DistortedGuitar
Strung
Continuous Thread Co
Inch Basso
Unbroken
Hoarse
Ossey Bluegill Place
Longest Bowed Stringed Instrument Collective
Primitive
PoundBass
Null Train
Big Bluegill
The Dollar
Largemouth Bass Part Spot
Chain Group
Entrepreneur Guitar
The Public
Bit String Of Words Place
Deep Bass Voice
Linear Thread
Booming Beam
Beer Guitar
Mouthed Basso Pro
Broken
The Second
The Classical Ukulele
Encoded
Amplified Instrument
Mere Drawstring Pro
Yellow Largemouth Co
Bass Guitar Trading Co
String Along Pro
White Deep
Core Guitar
More Guitar
And
Second Strand Spot
Biggest Bass Clef
Largemouth Place
Largemouth Low Pitched Group
The Mouthed Freshwater Bass
Continuous Drawstring Collective
LengthString
The Primitive
Rates Bass
Fourth Twine Trading Co
Slack Knot Co
Josscy
AcousticBass
The Light Harmonica
Train Place
Light Drawstring
Knot Co
Mellow Bass Voice Spot
Longest
Continuous Linguistic String Co
HomemadeGuitar
Shorter Sequence
Bass Voice Collective
Arbitrary Bowed Stringed Instrument Co
Second Sequence
Harmonica Pro
Striped
Twelve String Up Group
Chair Guitar
InchBass
Big Bass Voice
BaroqueGuitar
SmallmouthBass
Amplified Bass Pro
The Spotted
The Lead
Deep Pro
Figured Deep Pro
Sub
White Bass Voice Group
Booming Basse
Booming Bass Voice
Plucked
ThickString
The Mean Mandolin
Handed
Where Guitar
Null Thread Spot
The Closed
String Along Collective
Biggest Bluegill
Bluegill Group
The Loud Bass Voice
Acoustic Guitar Co
Severe Guitar
Bass Guitar Pro
Regard Guitar
Sea Bass Place
The Sweet
Prompt
Formatted Thread Pro
Lead Bass Trading Co
Josey
SolidGuitar
BlueGuitar
Vocal Acoustic Guitar

Unique guitar company name ideas

Bass Voice Place
Second
The Arbitrary
HeteroticString
Shorter Serial
Stretched String Of Words Collective
Big Bassist
The Twangy
Sea Bass Co
Straits Bass
Mean Mandolin
The Lossey
The Jossey
Instrument Spot
The Resonant Largemouth
Loud Bass Part Spot
Single
Saxophone Collective
The Cheap
Pats Bass
Saxophone Trading Co
DistantGuitar
Hats Bass
Hawaiian
Knot Spot
Harp String Up Trading Co
Six Strap
The Electric
Basso Trading Co
The Length Chain
Care Guitar
Josscy Basso Pro
Second String Up
OpenString
Striped Low Trading Co
The Longer
Whole Chain Spot
Vocal Bass Guitar Pro
Mates Bass
Ossey Deep
The Third
Aspire Guitar
Thin Train Trading Co
String Up Pro
Vocal
The Private
States Bass
The Nice Piano
DollarGuitar
Aware Guitar
InvisibleString
Six String Along
Shorter Strand
The Terminal
Shorter String Of Words
Arbitrary
Longest String Of Words Spot
DroneBass
SonorousBass
Largemouth Trading Co
The Cheap Bass Guitar
Silken String Along
The Flamenco
Original Linguistic String Pro
Biggest Beam
Whole Strand Spot
The Fine Drawstring
Thin
Two
Bluegill Collective
Knot Trading Co
Empty String Along Place
Weights Bass
Biggest Basse
Yellow
Figured
Old Piano Place
HawaiianGuitar
Mandolin Pro
The Numeric Drawstring
Shorter Succession
Empty Thread Co
Largemouth
Beloved Ukulele Spot
The Key
Biggest
AcousticalGuitar
Infer Guitar
Instrumental
Hour Guitar
The Ossey
The Sub Low Pitched
The Numeric
Hoarse Low Pitched
Biggest Basso
Single Succession
Vocal Knot
String Along Spot
Pound Largemouth Trading Co
Cracked Piano Co
The Handed Knot
Big Beam
Figured Largemouth Spot
The White
Linguistic String Group
Sonorous Low Group
Five Twine Group
Linguistic String Spot
Spotted
Fine Drawstring
Josscy Sea Bass Spot
Fine Chain Trading Co
And Acoustic Guitar
Stretched
Short Strand
Second String Of Words
ElectricBass
Whole Linguistic String Group

Cute guitar company name ideas

Battered Knot Group
Stretched String Of Words
The Blue Instrument
Largemouth Co
Bass Guitar Group
Encoded String Along
Skates Bass
ResonantBass
Banjo Co
The Soft
Sheer Guitar
Commonwealth of independent states Bass
FourString
The Sonorous
Short Set
The Endless
Low Pitched Group
Thread Place
The Inch
The Giant
Unique Train Group
The Static
Big
Booming Bass Part
Bass Part Trading Co
Bass Guitar Collective
Bass Pro
Saxophone Pro
Bowed Stringed Instrument Collective
Acoustic Guitar Pro
Freshwater Bass Place
The Chromatic Largemouth
The Dollar Harmonica
StripedBass
Bit String Along Co
Moon Acoustic Guitar
Learned
Old Instrument Co
Biggest Baja
Closed Thread Group
Shorter
Striped Deep
The Loud
The Upright Low
The Deeper
The Hybrid Largemouth
Taut Linguistic String Co
Private
William butler yeats Bass
DeepBass
The Latch Train
Occur Guitar
Jossey
The Smallmouth Basso
The Style
Style Harmonica Collective
Single Sequence
Batz Bass
Light Bass Co
The Striped
String Of Words Co
The Hoarse
RandomString
RedString
Lossey
Red String Of Words Co
The Sonorous Basso
Distorted Instrument Pro
The Electric Mandolin
Booming Basso
Style
The Thorough Sea Bass
The Ground Guitar
Harp Piano Trading Co
GiantBass
Basso Pro
Freshwater Bass Co
Length String Up Spot
Biggest Bassist
Mandolin Co
Red
The Single
Cavalier Guitar
Strung Acoustic Guitar Trading Co
Yellow Guitar Group
Double Bowed Stringed Instrument
Silken Linguistic String Pro
Taut
Chromatic Bass Voice
Flamenco
The Bodied
The Top
Standard
CorrespondingString
Knot Pro
The Solid Bass Guitar
Dollar
LargemouthBass
The Key Banjo
Deep Co
Josey Bass Voice Trading Co
Elastic
Mandolin Collective
The Harp
Acoustical Saxophone
The One
Open
Arbitrary String Up Spot
Saxophone Group
Booming Deep
Treble Bluegill Co
The Hybrid
Harp
Linguistic String Trading Co
Sub Deep Spot
Low Co
Prompt Thread
NullString

Clever guitar company name ideas

Waits Bass
Strand Spot
The Static String Up
The Six
The Double Drawstring
The Pound
Sea Largemouth Group
Flexible
The Handed
Silken Succession
Lead Instrument Spot
Vats Bass
The Old
The Thick String Of Words
LoudGuitar
Static Bowed Stringed Instrument
Adhere Guitar
PrimitiveGuitar
Stringed
String Of Words Trading Co
Classic Piano Group
The Two Bass
Sweet Mandolin Co
Katz Bass
Bass Voice Spot
The White Basso
Fundamental Sea Bass Trading Co
Defer Guitar
The Sized Low Pitched
Mere
String Up Spot
Hybrid
The Solemn
Harmonica Spot
Style Ukulele Place
Top Thread Group
Spats Bass
Length
Numeric Bowed Stringed Instrument Spot
Light
LowestString
Mandolin Group
Solemn Low Pitched
CrackedGuitar
Harmonica Group
Bates Bass
Static String Up
Lead Mandolin Trading Co
Giant Low Pitched
Short String Up
Treble Deep Group
Flamenco Bass Guitar
String Along Place
Pound Low Co
Unbroken Chain
Big Bluegill Collective
Encoded Chain
Sweet Instrument Place
LoudBass
Top Chain
Ukulele Place
Inch
Imaginary Bass Guitar Trading Co
The Original
Figured Bass Voice
Striped Largemouth Pro
BelovedGuitar
Drawstring Group
Encoded String Of Words
RudeGuitar
Valid
Largemouth Sea Bass
Acoustical
The Modern
Fundamental Deep Collective
The Open
The Favorite
Bass Collective
StyleGuitar
Double
Loose Bowed Stringed Instrument Collective
Broken Bass Guitar Co
Twine Trading Co
The Double Low
Terminal
Solemn Basso Collective
ChromaticBass
Upright Low Spot
OsseyBass
Bit
Longer String Of Words Pro
The Expensive
Career Guitar
Fats Bass
Chilean Guitar
The Beloved Bass
The Broken
The Booming
Big
Alphanumeric
Twangy
Second Series
Instrument Trading Co
The Portuguese Acoustic Guitar
Old Ukulele Group
The Short String Of Words
SpanishGuitar
Largemouth Guitar Spot
Drone Deep Collective
Top Linguistic String
The Learned
Mouthed
Strung Saxophone Co
MoonGuitar
The Dollar Banjo
Mats Bass
UnamplifiedGuitar
Instrumental Largemouth

Best guitar company name ideas

Sub Guitar Spot
BitString
ShapedGuitar
Guitar Trading Co
Flamenco Ukulele Group
Loud Bluegill
Refer Guitar
The Short
Electric
Nice Largemouth Collective
BrokenGuitar
NiceGuitar
Hair Guitar
Battered Saxophone Co
Five
Mature Guitar
Sized Bass Voice Collective
The Elastic
The Acoustic
Harp Acoustic Guitar Co
Encoded Linguistic String
TautString
Baroque
The Resonant Low Pitched
Giant Sea Bass Place
The Upright Bass Part
The Spanish Mandolin
Six Sequence
Two Drawstring
Homemade
Cracked Knot Trading Co
Thorough
Nice Ukulele Trading Co
Single String Along
Big Bar
Modern Harmonica
Nice
Ukulele Trading Co
NeckedGuitar
Inch Bass Voice Trading Co
Saxophone Co
The Smallmouth
Mere Drawstring Place
Low Pitched Spot
Short
The Stretched
Third
Sweet
Deep Collective
JosseyBass
Loud
The Mellow
Booming Bar
Chromatic Deep Collective
ElasticString
Sea
Entire String Of Words Co
Shorter String Up
Battered
Heavy
The Fourth
Original
Primitive Harmonica Collective
Empty String Along
Entire String Up Trading Co
Yellow Sea Bass Trading Co
The Latch
Deeper Low Pitched Pro
Short Serial
Deepest Bass Part
The Sub
The Instrumental
Electric Banjo Place
Second Strap
One String Of Words Collective
Banjo Collective
The Entire
The Rude Bass Guitar
Imaginary Knot Trading Co
Double Low Pitched
Dollar Saxophone Place
The Chilean Basso
Square Guitar
Instrument Co
Ground Low Collective
Low Collective
CheapGuitar
Slack
ThinString
The Rude
The Shorter
Made Piano Pro
The Alphanumeric
War Guitar
Fine Train Trading Co
Blue Banjo Place
Deep Trading Co
Procure Guitar
Drone Bluegill Spot
Light Bass Collective
The Nice
The Yellow Deep
Largemouth Pro
And Knot
The Thin Chain
Lossey Bass Part Spot
SixString
The Deep Freshwater Bass
Bluegill Spot
Flats Bass
Booming Bass Clef
Arbitrary String Along
TwangyGuitar
Electric Piano Collective
The Double Train
Four
Bass Spot
Second Set

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Guitar Company:

Simple is always better

This means a few different things. Your guitar company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your guitar company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Guitar Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile