1,000+ Creative Names For Your Guitar Company

Pat Walls

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Updated: January 19th, 2023

So, you've come up with the perfect guitar company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your guitar company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best guitar company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your guitar company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Guitar Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of guitar company name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy guitar company name ideas

FourString
The Key
Arbitrary Bowed Stringed Instrument Co
Sea
TopGuitar
PoundBass
Deep Pro
The Portuguese Acoustic Guitar
Five
Instrumental Sea Bass Pro
The Light Harmonica
Learned
BlueGuitar
Plucked
JuvenileBass
Empty
Arbitrary
Defer Guitar
Vocal Knot
Bore Guitar
DroneBass
Vocal Acoustic Guitar
AcousticGuitar
Short String Up Trading Co
Sea Bass Place
Unique
Thread Place
TrebleBass
Unbroken Chain
The Blue
Elastic
The Double Low
Big Basse
The Formatted
Piano Spot
Harmonica Pro
Cure Guitar
Big Beam
Big Bar
Stretched
Vats Bass
Booming Bass Voice
Big
Entire String Up Trading Co
Double
Battered
HeteroticString
The Single Strand
Gates Bass
The Beautiful
States Bass
Strung Acoustic Guitar
Mere Drawstring Place
Big
The Unique
Engineer Guitar
Strand Group
HybridBass
The Sub Low Pitched
Cats Bass
The Chromatic
The Harp
Adhere Guitar
Mean Mandolin
The Juvenile
Josey
Linear Thread
Ear Guitar
Largemouth Pro
Mellow Bass Voice Spot
The Bodied
RedString
Saxophone Collective
Modern Acoustic Guitar
Terminal
Chain Pro
Encoded String Of Words
The Public
Biggest Bass Part
EndlessString
The Red
Modern Instrument
Lead Instrument Spot
Shorter Strand
The Hybrid
Harmonica Spot
String Along Group
String Of Words Trading Co
Deep Co
Blue Piano Place
The Sized Low Pitched
Booming Freshwater Bass
Booming Guitar Trading Co
Classical Ukulele Spot
The Unamplified Piano
Chromatic Deep Collective
And Knot
Bass Voice Group
Nice Acoustic Guitar
The Nice
Encoded Linguistic String
Yellow Largemouth Co
Shear Guitar
Sea Bass Spot
HoarseBass
Ground Guitar Trading Co
The Deeper
The Dollar
Red
SixString
War Guitar
Whole Linguistic String Group
Train Co
Formatted Thread Pro
The Sized Basso
Biggest
Basso Trading Co
Handed

Creative guitar company name ideas

Sonorous Low Group
Acoustic Guitar Trading Co
Bass Spot
StripedBass
And Knot
NiceBass
Longer
Sweet
Prompt Thread
Striped Largemouth Pro
NiceGuitar
Baroque
Yellow Largemouth Co
Guitar Trading Co
Acoustical
Six Serial
Largemouth Trading Co
Double Bowed Stringed Instrument
Nice Ukulele Trading Co
Guitar Collective
Top Thread Group
The Shorter
Harmonica Spot
Encoded
Handed
Guitar Place
The Smallmouth
Commonwealth of independent states Bass
SizedBass
BitString
StringedGuitar
Sized Bass Voice Collective
Loud Bluegill
Favorite
The Strung
Lats Bass
Deep Pro
Mandolin Collective
The Mouthed Freshwater Bass
Electric Piano Collective
Moon
LowestString
The Primitive
The Nice
Single Chain
The Ossey
Chain Spot
And Banjo Group
Strand Place
Standard
Public
Stretched String Of Words Collective
Thread Co
Chromatic Bass Part Group
Instrumental Sea Bass Pro
Pound Low Co
Ukulele Place
Single Serial
CorrespondingString
Chromatic Deep Collective
Aspire Guitar
The Light
Were Guitar
HarpGuitar
The Key
The Thick
Booming Guitar Trading Co
Short
Knot Pro
Inch
Lossey Bass Part Spot
The Beloved
The Third
Booming Baja
Ossey Deep
The Loud Basso
Nice Acoustic Guitar
Regard Guitar
Basso Place
Bodied Banjo Co
Bit
Unique Drawstring Trading Co
Arbitrary Twine
CheapGuitar
Short Serial
Jossey
The Deep Freshwater Bass
GiantBass
Solemn Guitar Co
Taut Linguistic String Co
Beer Guitar
SpanishGuitar
Train Place
Thread Pro
Original Linguistic String Pro
The Drone Largemouth
Vocal Acoustic Guitar
Harp Piano Trading Co
Six Series
Knot Co
Leading String Along Collective
Entire
Adhere Guitar
Big Bluegill Collective
Basso Trading Co
Rats Bass
RedString
The Entire
The Inextensible String Of Words
The Thin Chain
Hawaiian
The Drone
Fine Train Trading Co
For Guitar
Arbitrary String Up Spot
Linguistic String Spot
StyleGuitar
Twine Place

Learn more about starting a guitar company:

Where to start?

-> How much does it cost to start a guitar company?
-> Pros and cons of a guitar company

Need inspiration?

-> Other guitar company success stories
-> Marketing ideas for a guitar company
-> Guitar company Instagram bios

Other resources

-> Guitar company tips
-> Blog post ideas for a guitar company

Funny Guitar Company Names

DistortedGuitar
Encoded
Single
Short String Up Trading Co
Thin Train Trading Co
Second String Along
And Banjo Group
The Acoustical
Booming Bluegill
Striped Low Trading Co
Giant Low Pitched
Silken Strap
Booming Bass Clef
The Static
Classic Piano Group
Big Bassist
The Sweet
Instrument Trading Co
The Fourth
Electric Banjo Place
Encoded String Along
The Moon
Giant
Longer Linguistic String Group
The Elastic
Vats Bass
Second String Up
Red Chain Pro
Gates Bass
Largemouth Guitar Spot
Harp String Up Trading Co
The Baroque
Entire
Numeric
Low Pitched Spot
BrokenString
Acoustic Bluegill Co
The Sub Low Pitched
The Deep Freshwater Bass
The Light
The Rude Bass Guitar
Instrumental Bass Voice Co
Amplified
Blue Banjo Place
Acoustic Guitar Spot
Booming Bass Guitar
The Hoarse
Career Guitar
Light Bass Co
Figured Largemouth Spot
Train Place
Slack
Closed Thread Group
The Learned
The Dollar
Deep Co
The Jossey
Open
Lead Bass Trading Co
Bass Part Trading Co
Knot Collective
Yellow Deep Co
Arbitrary Twine
The Thorough Sea Bass
The Beloved
Silken Linguistic String Pro
BrokenGuitar
Empty Thread Co
The Thick String Of Words
String Of Words Place
Low Pro
Navel
Longer
The Encoded
The Numeric Drawstring
String Of Words Co
Core Guitar
Shorter String Of Words
Second Strap
Unique Train Group
Were Guitar
MeanGuitar
Numeric Bowed Stringed Instrument Spot
Sheer Guitar
UprightBass
String Up Pro
Ore Guitar
Care Guitar
Lossey Bass Part Spot
The Big
Refer Guitar
Cracked Piano Co
Vocal Knot
Pats Bass
Train Co
Severe Guitar
Bore Guitar
Biggest
Josey
Nice Ukulele Trading Co
Yellow
Ossey Guitar Collective
Spats Bass
Bass Voice Collective
More Guitar
Big Beam
Booming Baja
Booming Freshwater Bass
Endure Guitar
Whole Linguistic String Group
Baroque Bass Collective
Learned
Harp String Along Spot
Knot Co
Moon
The Standard
The Unamplified Bass
Lowest String Up Group

Cool guitar company name ideas

Occur Guitar
Six Sequence
Low Pitched Spot
Booming Bass Part
The Lossey
Latch
Big Bass Voice
GroundBass
Moon
Wear Guitar
Single Serial
Bowed Stringed Instrument Group
Silken Linguistic String Pro
The Red
The Flexible
Third
Mandolin Collective
Yellow Deep Co
Booming Baja
The Deep Basso
Instrumental Largemouth
Knot Collective
Despair Guitar
Commonwealth of independent states Bass
Train Group
Deepest Bass Part
The Digit
Shear Guitar
The Closed
The Beloved
Two Drawstring
Shorter String Up
Saxophone Trading Co
Bass Guitar Pro
Guitar Place
Biggest Baja
Hybrid
Deep Bass Voice
The Inextensible
The Key Banjo
Blue Acoustic Guitar Collective
The Top
The Chilean
SmallmouthBass
Shorter Succession
The Single
Nice Acoustic Guitar
Unamplified Harmonica Spot
Ossey Deep
Flamenco
Corresponding Bowed Stringed Instrument
Beer Guitar
Biggest Bass Voice
SolidGuitar
Strand Trading Co
The Stretched Linguistic String
Arbitrary String Along
Hybrid Guitar Trading Co
Shaped Banjo Co
Or Guitar
Thick String Up Spot
Big Basse
The Inch
Cracked Knot Trading Co
AcousticGuitar
Flamenco Bass Guitar
Booming Bluegill
Blue Piano Place
Big Bassist
Whole Strand Spot
FiguredBass
Leading String Along Collective
Classical Ukulele Spot
Made Piano Pro
Unbroken Chain
BrokenGuitar
The Single Strand
DroneBass
Bass Part Trading Co
The Moon
Strung Saxophone Co
The Blue Instrument
Empty
Modern Acoustic Guitar Collective
Upright Low Spot
The Fundamental
The Thorough Largemouth
Shorter Serial
Loud
The Short
Knot Co
Ukulele Place
Bass Guitar Group
Public
Booming Guitar Trading Co
Null Thread Spot
The Electric Saxophone
The Chromatic Guitar
Six String Along
The Loud
Where Guitar
The Alphanumeric
Low Pitched Co
Freshwater Bass Place
Instrument Co
PrimitiveGuitar
Fats Bass
Batz Bass
Resonant
Old Instrument Co
Old Ukulele Group
The Favorite
Second Series
Pound Sea Bass
Lossey
Second Strand
String Along Place
Private

Unique guitar company name ideas

Double Bowed Stringed Instrument
Handed
EmptyString
Mature Guitar
Five
The Corresponding
Top Linguistic String
Second String Up
Ukulele Trading Co
Single String Along
The Sub Low Pitched
The Broken
Static String Up
Sweet Instrument Place
Amplified
Sweet Mandolin Co
Aware Guitar
Silken Bowed Stringed Instrument
Guitar Group
Loud Basso Spot
Fine Drawstring
The Mellow
The Beautiful
The Loud Basso
Concur Guitar
Linear Thread
Acoustic Guitar Pro
Stretched Sequence
The Single Bowed Stringed Instrument
Deepest Guitar Pro
FourString
KeyGuitar
Demure Guitar
Stretched Succession
Mellow Low Pitched
Harp String Along Spot
The Navel
TopString
Static String Of Words
OpenString
Stretched String Up
Mandolin Pro
Soft
The Numeric Strand
HeavyString
Empty Thread Co
InvisibleString
Shorter Strand
The Sonorous
Josscy
Shorter String Along
Obscure Guitar
Battered Saxophone Co
Nice Ukulele Trading Co
Chair Guitar
String Of Words Place
HybridBass
Deeper Low Pitched Pro
Longest String Of Words Spot
UprightBass
Rates Bass
Second
Imaginary Knot Trading Co
The Chilean Largemouth
The Second
The Length String Of Words
Thread Group
Straits Bass
The Larval
Bass Voice Group
BelovedGuitar
TerminalString
The Booming Basso
Short String Up
Encoded String Of Words
The Sized Low Pitched
The Endless
Cracked Ukulele Pro
Spotted
Silken Series
Closed Thread Group
The Six
Strung Acoustic Guitar
The Five
Solid Harmonica Pro
Static Serial
Figured Bass Voice
The Drone Largemouth
Hour Guitar
Saxophone Group
Entrepreneur Guitar
Bass Guitar Spot
Double
Big Bluegill
Treble Deep Group
Acoustic Guitar Collective
HomemadeGuitar
Solemn Guitar Co
Knot Spot
The Acoustical
Invisible Chain Co
Flats Bass
Per Guitar
Chain Group
The Rude
The Length Chain
Modern Harmonica
The Unamplified Piano
Alphanumeric
Instrument Place
ShapedGuitar
The Encoded
The Deepest
BoomingBass
The Drone
The Booming
Sized Bass Voice Collective
Lure Guitar

Cute guitar company name ideas

Whole Linguistic String Group
EncodedString
The Biggest
Train Co
Loud Bass Part Spot
Basso Trading Co
Chilean
Saxophone Co
Inch
Bluegill Co
SweetGuitar
String Up Spot
Josscy Largemouth Collective
The Resonant Largemouth
Encoded Linguistic String
Random Strand
Sea Bass Spot
ClassicGuitar
The Smallmouth Basso
Skates Bass
Four
Top Chain
Basso Pro
The Instrumental
Drawstring Group
BitString
Harp Piano Trading Co
String Of Words Co
Lead Instrument Spot
Deep Pro
Low Collective
Invisible Train
Deep
Bass Voice Collective
Six String Up
Procure Guitar
The Big
Fine Chain Trading Co
Light Bass Collective
Guitar Collective
Cracked Piano Co
Prompt Thread
CorrespondingString
The Double Train
ChileanBass
Acoustic Guitar Co
Broken Bass Guitar Co
Biggest Bassist
Harmonica Group
Bates Bass
Slack
Endure Guitar
The Sub Bass Voice
Longest
The Short Strand
Flexible
The Blue
The Fourth
Open
Static Stream
AndGuitar
RudeGuitar
Thread Pro
Giant
Solemn Basso Collective
Piano Spot
Lowest String Up Group
Longer String Of Words Pro
String Along Spot
Josey Sea Bass Collective
The Dollar Banjo
Hawaiian
Blue Banjo Place
Entire
Six Series
TrebleBass
Valid
Bluegill Pro
Harmonica Pro
Cracked Harmonica
Style
Chilean Guitar
The Single Linguistic String
The Old
One String Of Words Collective
The Thin
The Elastic String Up
BiggestBass
The Spanish Mandolin
Lossey Bass Part Spot
Loud Bluegill
War Guitar
Banjo Collective
The Fine Drawstring
Pound Largemouth Trading Co
Booming Bass Clef
Longest Bowed Stringed Instrument Collective
The Ground Guitar
The Yellow Deep
Saxophone Collective
Modern Acoustic Guitar
The Rude Bass Guitar
The Thick String Of Words
Striped Largemouth Pro
Chain Pro
Harmonica Co
Career Guitar
The Heterotic
Homemade Bass Guitar Trading Co
RandomString
PortugueseGuitar
String Along Co
Ground Guitar Trading Co
Bass Guitar Collective
SolemnBass
Expensive
ResonantBass
ChromaticBass

Clever guitar company name ideas

Big Bar
Baroque Bass Collective
Linguistic String Spot
Mean Mandolin
Big Bass Clef
Yellow Sea Bass Trading Co
Mandolin Co
SizedBass
Largemouth Bass Part Spot
Bowed Stringed Instrument Spot
Thorough
SonorousBass
The Four
Low Pro
The Harp Thread
The Light Harmonica
Apart Guitar
Largemouth Co
Big Bass Guitar
The White
Drone Low Pitched Pro
Big Beam
Bodied Banjo Co
Shorter
String Up Pro
Amplified Instrument
Silken Set
TopGuitar
The Upright
Double Low Pitched
Largemouth Guitar Spot
Deeper
The Taut
Knot Pro
Adhere Guitar
JosscyBass
The Invisible Chain
Mellow
The Sub
Were Guitar
More Guitar
The Formatted
Drone Bluegill Spot
Josey Bass Voice Trading Co
Solid Mandolin Group
Null Train
The Key
Light Drawstring
The Loose
Big Largemouth Trading Co
Organization of american states Bass
Ossey Guitar Collective
ThinString
Red String Of Words Co
There Guitar
The Largemouth
BaroqueGuitar
Inch Basso
StringedGuitar
The Invisible
Stretched
JoseyBass
TwelveString
Second Strap
SecondString
Core Guitar
The Hybrid Largemouth
Single Stream
Classic Piano Group
Two
Regard Guitar
Hear Guitar
Lead Bass Trading Co
NiceBass
Short Strand
LightGuitar
Cavalier Guitar
Unamplified
White Deep
Smallmouth Basso Place
The Harp
Bit String Of Words Place
Mellow Low Pitched Group
Chromatic Bass Part Group
The Chromatic
Pound Low Co
Silken String Along
Bowed Stringed Instrument Place
The Original
Electric
Shorter Sequence
Nice
Sea Bass Trading Co
Formatted Thread Pro
Jossey
Twine Place
Katz Bass
Length String Up Spot
Bass Voice Place
Waits Bass
Mouthed Low Pitched Pro
Bluegill Group
Weights Bass
Continuous
Silken Strap
The Third
The Elastic
Instrumental Sea Bass Pro
Bass Spot
Acoustical
Primitive Instrument Place
Thread Collective
Homemade
The Inextensible String Of Words
Six Strap
OsseyBass
Flamenco Knot Co
DeepestBass

Best guitar company name ideas

The Bodied
Sonorous Low Group
War between the states Bass
MellowBass
Rats Bass
Mellow Bass Voice Spot
The Plucked
FifthString
The Open
The Upright Low
Acoustic Guitar Spot
Top Thread Group
Bit
Giant Sea Bass Place
The And
BigGuitar
FineString
Silken Succession
Drawer Guitar
The Unamplified Bass
Instrumental
The Strung
And Acoustic Guitar
Train Collective
The Mouthed
Longer Linguistic String Group
Unique Train Group
The Latch Train
Lead Mandolin Trading Co
Original
The White Basso
Deeper Sea Bass Co
Hybrid Basso Spot
Low Co
Mere Drawstring Place
LosseyBass
The Acoustic
Twangy
The Ossey Bass Voice
Josscy Sea Bass Spot
Bass Guitar Trading Co
String Along Collective
The Longer
The Electric Mandolin
Low Pitched Group
The Juvenile
Deep Low
Instrument Spot
Mandolin Group
The Cheap
Yellow Guitar Group
The Static
Booming Bass Voice
Severe Guitar
LinearString
Harp String Up Trading Co
The Thick
The Mean Mandolin
Arbitrary String Up Spot
TwangyGuitar
Primitive Harmonica Collective
Strand Co
Six Serial
Blue Instrument Co
Encoded Chain
Red Chain Pro
Care Guitar
Big Basso
The Spanish
Upright Guitar Trading Co
Electric Piano Collective
Length Bowed Stringed Instrument Pro
Vats Bass
And
The Ossey
AcousticBass
Prompt
Taut
Original Linguistic String Pro
The Yellow
JuvenileBass
Jossey Basso Place
Chain Co
Harmonica Spot
ElectricBass
Guitar Trading Co
Yellow Low Co
Vocal Acoustic Guitar
StripedBass
Single Sequence
The Lowest
Strand Spot
Broken String Up
The Soft
Striped Deep
Necked Knot
Slack Knot Co
Ground Deep Co
Plucked
Vocal Bass Guitar Pro
HawaiianGuitar
Hair Guitar
Deep Trading Co
Invisible
DeeperBass
Second Train Group
Arbitrary Bowed Stringed Instrument Co
Largemouth Low Pitched Group
Length
The Body
Ossey Bluegill Place
The Nice Piano
Acoustic Bluegill Co
The Dollar
Largemouth Trading Co
Short String Up Trading Co
ThickString
Josscy Basso Pro

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Guitar Company:

Simple is always better

This means a few different things. Your guitar company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your guitar company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Guitar Company: Everything You Need To Know

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