1,000+ Catchy Juice Bar Name Ideas [2025]

Updated: April 14th, 2025

So, you've come up with the perfect smoothie company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your smoothie company stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together 400+ smoothie company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your smoothie company.

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Ideas

Catchy smoothie company name ideas

  • Le Prim Parlour
  • Auberge
  • Instant Potager
  • Le Pavé
  • L'Inspissated
  • Little Parlour
  • Favorite Trading Room Co
  • Warm Fresh
  • Bright Fruit
  • Karla Parlor
  • Transient Drink
  • Acrid Juice
  • Paneled
  • Drinkable collective touch
  • L'exchesia
  • Endroit buvable aromatisé
  • Purple Juice
  • Pro nonformationé
  • Gloomy Parlour
  • Digestive Juice
  • Baies en forme
  • Post harvest Fresh
  • Rafraîchissant Potable Collective
  • Revigoré Co
  • Gastric
  • Acide Buvette
  • Copieux Booze Pro
  • Dingy Parlour
  • Pro Revegoré
  • Plus Prettiest Den Collective
  • White Fresh
  • Demulcent Drink Năm
  • La plus jolie
  • Ananas Succus Spot
  • Raw Juice
  • Glorious Revigorant
  • Paneled Play Down
  • La boisson alcaline
  • Rich Juice
  • Moins
  • Pavé Push On
  • Lieu de boisson jaune
  • Ngon
  • Sốt Saccharin
  • Succious Berry
  • Legitimate Fruit
  • Feijoa bùi
  • Khá
  • Rau tím
  • Ruddy Strong
  • Clear Juice
  • Amer
  • Full more
  • Sugary Drinks
  • Sugary Juice
  • Fresh Drinks
  • Grand Parlour
  • Fine Fruit
  • Chaud Unprocessed Group
  • Fermented Drunkenness
  • Les Pauvres
  • Best Fruit Juice
  • Ardor Parlor
  • Yield
  • Pleasantly prepared for
  • Fine
  • Pleasant Parlour
  • Comfort
  • Best Apples
  • Beverage Box
  • Favorite Wine
  • Regular
  • Apple Flavor
  • Comfortable Lounge
  • Sauce inspirational
  • Best dish
  • Belly
  • Boiled Juice
  • Feijoa favorite
  • Bright Parlour
  • Int gut
  • L'Exotique
  • Strong Group
  • Soft drink
  • Ruddy Fresh
  • Unprocessed Post Harvest Collective
  • Preferred Ffv
  • New Post Harvest Trading Company
  • Duodenal Sauce Group
  • More
  • The kidnapped
  • Dim Parlour
  • Sequestered
  • Pineapple Place
  • Currant Sap
  • Livingroom Place
  • Sauce Spot
  • The Least
  • Frozen Boozing Trading Co
  • LowParlour
  • Fair
  • DewFresh
  • Gravy Group
  • Abundant
  • The Tiny Livingroom
  • Apple Gravy
  • Artificial Juicy Pro
  • Pineapple
  • The Inn
  • The Postharvest Clean
  • The Snug
  • Yield Place
  • Poor

Creative smoothie company name ideas

  • Postharvest Unprocessed Collective
  • Odor
  • Unprocessed Collective
  • The Carbonated
  • The Inspissated
  • Milky Drink Group
  • HowFresh
  • The Evil Berry
  • The Humble
  • Dried Orchard
  • White
  • The Pleasant
  • Pleasant Ballroom Spot
  • PowderedDrinks
  • Harbour Parlour
  • Full
  • The New
  • Potable Co
  • LeastFresh
  • FairFresh
  • Spacious
  • The Perfect
  • The Mucilaginous Drunkenness
  • Fleshy Feijoa
  • HandsomeParlour
  • Sta Warm
  • Cold Drink Co
  • Orchard Place
  • SunnyParlour
  • Handsome Parlor
  • Armour Parlour
  • Blackberry
  • Sour
  • The Panelled
  • Delicious Delicious
  • Fermented Toast
  • Sugary Drunkenness
  • Golden Vegetables Collective
  • Karla Parlour
  • Private Put Down
  • The Inner Den
  • Alkaline Intoxicant Spot
  • Fleshy Frutos
  • Beautiful Pear
  • Ruddy
  • The Fancy Alcohol
  • Finest Figs
  • The Ruddy Strong
  • New New Spot
  • PeaceableFruit
  • Flavored Drinkable Place
  • Shabby Exhibition Group
  • Alcoholic Beverage Trading Co
  • BrownParlour
  • StrongDrinks
  • BottledJuice
  • PomegranateJuice
  • Fizzy
  • WarmFresh
  • YellowFruit
  • CheapDrinks
  • Finest Fructescence
  • Quiet Livingroom Collective
  • Spirituous Intoxicant
  • Yellow Pear Place
  • Shabby Parlor
  • SugaryJuice
  • The Yellow
  • Private Parlor
  • FallenFruit
  • Cheap Booze
  • Livingroom Place
  • Grassroots Juice
  • The Own
  • LegitimateFruit
  • Crisp Trading Co
  • Prettiest Prepare For
  • Mixed Pear
  • Empty
  • The Bad
  • Purple Juicy
  • Enough
  • CinnamonFresh
  • Currant Power Spot
  • The Cheap Alcoholic Beverage
  • The Undiluted Juicy
  • Front Room Place
  • Stiff
  • CheerfulParlour
  • The Ruddy New
  • Tinned Apples Trading Co
  • Meat Succus Co
  • Pancreatic
  • Cranberry
  • Crescent Strong Trading Co
  • Cider Collective
  • Postharvest Strong
  • Lounge Spot
  • Finest Apples Collective
  • PanelledParlour
  • Vegetable Pro
  • Delicious Dry Martini
  • Purple Apple
  • The Strong Toast
  • Dew Invigorating
  • The Bottled
  • Crescent
  • Full Fresh Cut
  • Cheerful Salon Trading Co
  • The Full Unprocessed
  • Cinnamon Crisp Place
  • The Sky
  • Frozen Feijoa

Learn more about starting a smoothie company:

Where to start?

-> How much does it cost to start a smoothie company?
-> Pros and cons of a smoothie company

Need inspiration?

Other resources

Funny Smoothie Company Names

  • Stimulating
  • DeliciousFruit
  • UnsweetenedJuice
  • Frequent
  • Adjoining Ballroom Group
  • Luscious Berry
  • The Carbonated
  • Full Fraiche
  • The Prim
  • Borne
  • Cooked Pineapple Pro
  • Tub Pro
  • Prune Gravy Collective
  • Handsome Parlor
  • Bitter
  • LeastFresh
  • OakParlour
  • Exhibition Group
  • Immediate Vegetable Trading Co
  • Mango Power
  • Plural
  • Brown Drink
  • The Resinous Sauce
  • ExpensiveDrinks
  • FleshyFruit
  • Finest Fruit Juice
  • The Clear Juicy
  • Dew Warm Group
  • The Enough
  • Delicious Drunkenness
  • The Bread
  • The Dried Apple
  • BrownParlour
  • The Small Lounge
  • Red Berries
  • LusciousFruit
  • Sticky Juicy Pro
  • Mild
  • Spiritual Pear
  • YellowFruit
  • Armour Parlour
  • The Delicious Drinkable
  • BigParlour
  • DewFresh
  • Alkaline
  • The Sub
  • The Cooked
  • The Overripe
  • The Exotic
  • Abundant
  • Succulent Vegetable
  • The Cheap Alcoholic Beverage
  • RedFresh
  • Crescent
  • Apples Collective
  • Gravy Group
  • Inn
  • WarmFresh
  • Drink Spot
  • The Cold
  • Immediate Vegetable Spot
  • Currant Sap
  • Beverage Collective
  • Immediate Vegetable Collective
  • Frozen Vegetable Group
  • The Fermented Drunkenness
  • Vita
  • The Snug
  • Full Fresh Cut
  • Prim Parlor
  • Green Pear Trading Co
  • Free Boozing
  • Grassroots Juice
  • HotDrinks
  • Fine Figment
  • The Alkaline Beverage
  • Fair Fee
  • Full Firm
  • Good Grapefruit Pro
  • Frozen
  • AcridJuice
  • The Sweet
  • Grand
  • The Strong Toast
  • Poor
  • Show Group
  • PruneJuice
  • The Dusky
  • Full Fruit
  • Flavored Boozing Pro
  • The Fancy Alcohol
  • Low Show Group
  • Paved Push On
  • Cider Collective
  • Drink Collective
  • Copious Booze Pro
  • SeededFruit
  • Free Alcohol Collective
  • Fallen Feijoa
  • The Glorious Invigorating
  • Imbibe Pro
  • BlueParlour
  • Gravy Pro
  • Iced
  • Fine Fresh
  • The Cheerful
  • Livingroom Co
  • Potable Spot
  • Grape Sap
  • Alcoholic Beverage Spot
  • Apple Spot
  • Delicious Desserts
  • White

Cool smoothie company name ideas

  • Beautiful Pear
  • Purple Apple
  • Fruits Juice
  • FineFruit
  • The Pineapple Tub
  • Enough
  • RichJuice
  • Delicious Decaffeinated Coffee
  • Copious Booze Pro
  • Shaped Berries
  • Purple Juicy
  • DigestiveJuice
  • OakParlour
  • StrongDrinks
  • Inn
  • Potable Spot
  • The Postharvest Clean
  • The Gloomy Lounge
  • Grape
  • Juicy Co
  • Fair Further
  • Power Trading Co
  • CosyParlour
  • OwnParlour
  • The Inspissated
  • Show Group
  • The Back
  • Fleshy Ffv
  • The Legitimate Pineapple
  • Gravy Group
  • The Nonalcoholic
  • Cool Beverage Co
  • FurnishedParlour
  • The Outer Livingroom
  • Yellow Pear Place
  • BrightFruit
  • Suits Juice
  • Yield Place
  • Bitter
  • Stewed Vegetables Trading Co
  • PomegranateJuice
  • The Flavored
  • Fallen Figment
  • The Raw Succus
  • CrudeFresh
  • The Stimulating
  • Alcoholic Imbibe Co
  • Old
  • Front Room Place
  • Ballroom Collective
  • The Saccharine Gravy
  • RichFruit
  • Purple Pineapple Pro
  • FavoriteFruit
  • Yield Spot
  • Wainscoted
  • BigParlour
  • Farther Parlour
  • The Fair
  • Panelled Push On
  • The Spirituous
  • The Alkaline
  • The Vita
  • NonalcoholicDrinks
  • Imbibe Spot
  • Lemon Gravy
  • The Cooked Apples
  • Ballroom Co
  • Harbor Parlour
  • Similar Strong Spot
  • Booze Trading Co
  • Artificial Tub Trading Co
  • Delicious Delicious
  • BreadFruit
  • The Several
  • The Enough
  • Sitting Room Collective
  • The Exotic
  • The Excellent
  • The Fleshy
  • Pleasant Ballroom Spot
  • Pleasant Plastic Surgery
  • The Pineapple
  • The Mucilaginous Alcoholic Beverage
  • The Small Lounge
  • Delicious Dry Martini
  • Few Potable Pro
  • Warm Unprocessed Group
  • Strong Collective
  • Demulcent Daily
  • Immature Yield Group
  • Den Pro
  • The Prettiest
  • Abundant
  • Tub Pro
  • The Bread
  • Ruddy
  • Fair Fees
  • The Crude
  • BrownParlour
  • RawJuice
  • Acid
  • Private Parlor
  • Delicious Deeply
  • Comfortable Ballroom
  • DarkParlour
  • Immature
  • The Mixed
  • The Glorious Warm
  • Evil Vegetable Trading Co
  • Mild Booze Trading Co
  • White
  • Armour Parlour

Unique smoothie company name ideas

  • ShabbyParlour
  • Cinnamon Warm
  • Purple Vegetables
  • Tropical Berries
  • Reinvigorated Collective
  • The Bright
  • The Fallen
  • The Warm Crisp
  • Postharvest Strong
  • Invigorated Place
  • Pretty
  • Empty
  • Favourite
  • Demulcent Dry Martini
  • The Soft
  • Demulcent Drinkable
  • Bitter Juicy Co
  • Apple Spot
  • Berries Pro
  • FrozenJuice
  • Private Put Out
  • The Sub Unprocessed
  • Pretty Play Down
  • Fleshy Fruitful
  • Poor
  • Fleshy Fruit Juice
  • Gravy Collective
  • The Duodenal
  • WainscotedParlour
  • Borne
  • Green Pear Trading Co
  • The Stomach
  • The Odor
  • Duodenal Cider Spot
  • Succus Pro
  • Livingroom Co
  • Inn
  • FizzyDrinks
  • Prune Juicy
  • Refreshing Toast Co
  • PostharvestFresh
  • Martyr Parlour
  • Vita Warm Spot
  • Fleshy Figs
  • The Least
  • Good Grapefruit Pro
  • Warm Alcoholic Beverage
  • Iced Imbibe Co
  • The Fresh Alcohol
  • Dew
  • ExtraDrinks
  • Cooked Grapefruit Place
  • The Extra
  • Dim Lounge Spot
  • Popular Potable
  • Show Pro
  • AcridJuice
  • Sap Place
  • Bright
  • Cheerful Salon Trading Co
  • Frozen Boozing Trading Co
  • Fermented Beverage
  • Imbibe Co
  • Mixed Imbibe Spot
  • The Wainscoted Exhibition
  • Full Fruit
  • Private Play Down
  • The Dew New
  • The Frozen
  • FairFresh
  • The Sour
  • Show Trading Co
  • Full Fee
  • The Sky
  • The Sequestered Invigorated
  • Pineapple Place
  • Private Put Down
  • Cinnamon Crisp Place
  • Sap Co
  • Full Fraiche
  • The Sequestered
  • Demulcent Delicious
  • Poisonous
  • Orchard Group
  • The Paved
  • The Sun Sitting Room
  • The Tinned
  • WarmDrinks
  • The Resinous Sauce
  • Fallen Fruition
  • Apple Pro
  • Succus Group
  • Free
  • Tropical Pineapple
  • Soft Beverage Co
  • Back Sitting Room Group
  • Choose
  • LitParlour
  • Mixed
  • ManyFresh
  • The Prim
  • Juicy Group
  • Spiritual Pear
  • FewDrinks
  • The Delicious Drinkable
  • The Warm
  • The Thick
  • Wainscoated
  • Clam
  • New New Spot
  • SunParlour
  • GrapefruitJuice
  • Prune Cider

Cute smoothie company name ideas

  • The Copious Imbibe
  • The New
  • Freshly Power
  • The Dusky
  • Soft
  • Fair Firm
  • Herbal Booze Collective
  • The Sugary Alcoholic Beverage
  • ContainingDrinks
  • Elegant Lounge Trading Co
  • The Squeeze
  • Pomegranate Tub Trading Co
  • The Poisonous
  • Fair Food
  • Pineapple Group
  • Alcoholic Beverage Trading Co
  • The Stewed
  • Sour
  • Sunny
  • Glorious
  • South
  • Wild
  • Sauce Place
  • Cider Place
  • The Full
  • How New
  • The Cooked
  • Full Freshwater
  • Sweetened Drunkenness Pro
  • Prettiest Put Out
  • The Many Invigorated
  • FermentedDrinks
  • The Snug
  • The Tiny Livingroom
  • Sta
  • DewFresh
  • Garner Parlour
  • Demulcent Drinkable Collective
  • The Dried Apple
  • Fashioned Salon Pro
  • Alkaline
  • Dried Vegetable Spot
  • Flavored Drinkable Place
  • Strained Cider Spot
  • Cooked Pineapple Pro
  • The Fine
  • Hoots Juice
  • Stuffy Lounge Pro
  • Favorite Ffv
  • Fancy Drunkenness
  • SmallParlour
  • Drink Collective
  • Fair Fresco
  • Shaped
  • Show Collective
  • WhiteFresh
  • Beverage Co
  • Cheap Booze
  • The Cold
  • Berries Co
  • LegitimateFruit
  • Drink Spot
  • PanelledParlour
  • Cold Intoxicant
  • Adjoining Ballroom Group
  • Sweetened Alcohol Collective
  • Grand Sitting Room
  • Effervescing
  • GloomyParlour
  • The Boiled
  • Favorite
  • Postharvest Strong Group
  • The Carbonated
  • Cool
  • Fair Fee
  • Intestinal
  • Handsome Parlor
  • Spirituous Intoxicant
  • Reinvigorated Co
  • The Succulent
  • The Few Alcoholic Beverage
  • Bad
  • Cahoots Juice
  • The Floor
  • Fair
  • Happy
  • The Evil Berry
  • The Unfermented
  • Hot
  • The Pretty
  • ComplimentaryDrinks
  • The Dry
  • Tropical
  • Favourite Living Room Trading Co
  • The Fermented Potable
  • PurpleJuice
  • The Sub
  • The Private
  • SugaryDrinks
  • Juicy Pro
  • The Concentrated Juicy
  • Lounge Collective
  • Reinvigorated Group
  • The Juicy
  • Succulent
  • ExpensiveDrinks
  • Clean Spot
  • Poisonous Grapefruit
  • PruneJuice
  • Resinous Tub Group
  • Pineapple Succus Spot
  • Alkaline Intoxicant Spot
  • Living Room Co

Clever smoothie company name ideas

  • Outer Exhibition Place
  • Parlor Spot
  • Green Den
  • Fresh Ffv
  • Own
  • OdorFresh
  • Lounge Spot
  • Scarlet Vegetable
  • Furnished Den Place
  • Similar
  • Lime Gravy Trading Co
  • Stiff Beverage Trading Co
  • Fine Frutos
  • ClearJuice
  • Red Berries
  • Full Firm
  • Grand
  • RuddyFresh
  • Livingroom Place
  • Mango Power
  • The Prim Parlor
  • Pleasant Invigorating Trading Co
  • Postharvest New Trading Co
  • Similar Crisp
  • GreenFruit
  • Postharvest Unprocessed Collective
  • Bear Vegetable
  • Odor
  • Toast Trading Co
  • FleshyFruit
  • Apples Group
  • Delicious Deglutition
  • Intoxicant Co
  • Pleasant Put On
  • The Full Unprocessed
  • Crescent
  • Full Fresco
  • The Raw Vegetables
  • The Mixed Drunkenness
  • Combine Succus Pro
  • Den Place
  • Salon Group
  • Drinkable Group
  • BasedDrinks
  • LusciousFruit
  • The Rotten
  • Peaceable Apples
  • Prune Gravy Trading Co
  • Salon Spot
  • Glorious Invigorated Place
  • The Stronger
  • Frequent
  • The Postharvest
  • Duodenal Gravy Group
  • The Poor
  • Spacious
  • Shabby
  • Fleshy Orchard Place
  • Sticky Juicy Pro
  • The Evil
  • The Strong
  • Berry Trading Co
  • Low Show Group
  • LittleParlour
  • Frozen Vegetable Group
  • The Tropical
  • Iced
  • PleasantParlour
  • The Golden Pear
  • Vegetable Pro
  • Crisp Group
  • Similar Unprocessed Place
  • Fleshy Frutos
  • The Ripe Pineapple
  • Fleshy Pear Group
  • Fresh Berry Co
  • Free Alcohol Collective
  • How
  • Invigorated Pro
  • Delicious
  • Karla Parlour
  • DeliciousFruit
  • Cold Drink Co
  • Fine Fresh
  • Apples Collective
  • Invigorating Pro
  • The Abundant
  • The Crescent Reinvigorated
  • Crude Unprocessed Place
  • Sour Sap
  • Outer Living Room Collective
  • Apple Collective
  • Warm
  • Dry Berries Spot
  • The Pleasant
  • The Fancy Alcohol
  • Cinnamon
  • The Ripe Grapefruit
  • The Perfect
  • The Favorite
  • Delicious Drinkers
  • PotentDrinks
  • Prettiest Den Collective
  • Fizzy
  • The Cold Ballroom
  • Much
  • The Watery
  • Panelled Put Down
  • Dingy Ballroom Co
  • Sap Trading Co
  • The Comfortable
  • The Clam Drink
  • Poor Invigorated Pro

Best smoothie company name ideas

  • Wainscoted Living Room Place
  • The Mucilaginous
  • Potable Co
  • The Shabby
  • Cooked
  • CurrantJuice
  • Private Push On
  • The Comfortable Sitting Room
  • GrandParlour
  • Enough Vegetables Place
  • Fallen Feijoa
  • The Garden
  • ClamJuice
  • The Mucilaginous Drunkenness
  • YellowFruit
  • Currant Power Spot
  • The Exotic Apples
  • Elegant
  • Grapefruit Collective
  • Fermented Toast
  • Full Further
  • Peaceable Pear Spot
  • Dew Invigorating
  • Green Sitting Room Place
  • UnfermentedJuice
  • Golden Vegetables Collective
  • The Finest
  • Orchard Collective
  • Shabby Exhibition Group
  • Full Fresh Cut
  • Demulcent Decaffeinated Coffee
  • New Trading Co
  • Grapefruit Place
  • Tub Group
  • Fair Freshwater
  • Private
  • Immediate Vegetable Trading Co
  • HandsomeParlour
  • Fresh Feijoa
  • Dew Warm Group
  • Sta Warm
  • The Large Den
  • Crescent Strong Trading Co
  • Crescent Refreshing Pro
  • LowParlour
  • EffervescentDrinks
  • Pear Succus Collective
  • The Wainscoted
  • The Copious Toast
  • Fair Forward
  • Fine Ffv
  • Mixed Pear
  • Salon Collective
  • Bottled Sap Collective
  • Gravy Pro
  • HowFresh
  • Fallen Figs
  • EnoughJuice
  • VitaFresh
  • The Bad
  • Big
  • Prettiest Prepare For
  • The Legitimate
  • TamarindJuice
  • FreshJuice
  • Barter Parlour
  • Crisp Trading Co
  • The Panelled
  • Extra Intoxicant Group
  • HotDrinks
  • Delicious Drunkenness
  • Flavored Boozing Pro
  • Harbour Parlour
  • The Bottled
  • Saccharine Gravy
  • Shabby Parlor
  • Vegetable Place
  • The Delicious
  • Toast Place
  • Strong Pro
  • The Undiluted Juicy
  • BottledJuice
  • Carbonated Toast
  • Many
  • Sweet
  • The Few
  • Fine Feijoa
  • The Inner Den
  • Cranberry
  • Concentrated Cider Group
  • BrightParlour
  • The Cosy
  • Poor Clean Place
  • The Fair Invigorating
  • Refreshing Potable Collective
  • OverripeFruit
  • Many Crisp
  • Exhibition Group
  • Grape Vegetables Group
  • Panelled Play Down
  • Full Food
  • Back Ballroom Place
  • Finest Apple
  • Pleasant
  • CheapDrinks
  • Crude
  • Pleasant Put Down
  • The Poor Invigorated
  • The Ruddy New
  • SucculentFruit
  • Refreshing Pro
  • The Immediate
  • The Tangerine Drink

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Smoothie Company:

Simple is always better

This means a few different things. Your smoothie company name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your smoothie company:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.